CN109688469A - A kind of advertisement demonstration method and show device - Google Patents
A kind of advertisement demonstration method and show device Download PDFInfo
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- CN109688469A CN109688469A CN201811611357.8A CN201811611357A CN109688469A CN 109688469 A CN109688469 A CN 109688469A CN 201811611357 A CN201811611357 A CN 201811611357A CN 109688469 A CN109688469 A CN 109688469A
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- end article
- advertisement
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- 238000000034 method Methods 0.000 title claims abstract description 64
- 230000006399 behavior Effects 0.000 claims description 48
- 238000004891 communication Methods 0.000 claims description 19
- 230000003542 behavioural effect Effects 0.000 claims description 14
- 238000004590 computer program Methods 0.000 claims description 8
- 230000003068 static effect Effects 0.000 claims description 6
- 238000012545 processing Methods 0.000 claims description 5
- 238000010586 diagram Methods 0.000 description 14
- 235000011888 snacks Nutrition 0.000 description 14
- 235000013336 milk Nutrition 0.000 description 12
- 239000008267 milk Substances 0.000 description 12
- 210000004080 milk Anatomy 0.000 description 12
- 239000002537 cosmetic Substances 0.000 description 8
- 230000008569 process Effects 0.000 description 8
- 241000209094 Oryza Species 0.000 description 5
- 235000007164 Oryza sativa Nutrition 0.000 description 5
- 230000008859 change Effects 0.000 description 5
- 239000002304 perfume Substances 0.000 description 5
- 235000009566 rice Nutrition 0.000 description 5
- 238000005516 engineering process Methods 0.000 description 4
- 238000004364 calculation method Methods 0.000 description 3
- 235000013305 food Nutrition 0.000 description 3
- 230000006870 function Effects 0.000 description 3
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- 239000007787 solid Substances 0.000 description 2
- 230000001154 acute effect Effects 0.000 description 1
- 238000013473 artificial intelligence Methods 0.000 description 1
- 230000008901 benefit Effects 0.000 description 1
- 230000005540 biological transmission Effects 0.000 description 1
- 238000010276 construction Methods 0.000 description 1
- 235000013365 dairy product Nutrition 0.000 description 1
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Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs
- H04N21/44008—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/4508—Management of client data or end-user data
- H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Abstract
The embodiment of the invention provides a kind of advertisement demonstration method and show device, wherein method includes: to obtain user behavior information；According to user behavior information, the multiple signature identifications for being directed to the user are generated；Generate the corresponding weighted value of each signature identification；When playing user video, target item identification is carried out to the scene of currently playing video；When identifying target item, the advertisement of end article associated with target item is shown in currently playing video.The advertisement demonstration method and displaying device of the embodiment of the present invention, are able to use family and are easier to generate interest to end article shown in advertisement, to improve the displaying accuracy of advertisement.
Description
Technical field
The present invention relates to field of video broadcasting technology, more particularly to a kind of advertisement demonstration method and show device.
Background technique
With network technology fast development, more and more users begin through video playing platform viewing video.It is broadcasting
When putting video, video playing platform can show advertisement to user, so that user be made to buy advertising display after watching advertisement
Commodity.
Existing advertisement demonstration method, it will usually advertisement is shown before video playing or in video display process, for example,
Buffer stage before video playing shows one section of advertisement, alternatively, when video playing is to some time point, in video playing circle
One section of advertisement is popped up on face.
However, inventor has found in the implementation of the present invention, at least there are the following problems for the prior art:
Existing advertisement demonstration method, since the advertisement played is usually to have buffered in advance, ad content is not
It can change with different users, however in actual conditions, if showing identical ad content for different user, use
Family not necessarily can generate interest to the commodity in advertisement, that is to say, that and the target user reached and few is really touched in advertisement, therefore,
Existing advertisement demonstration method there is a problem of showing that accuracy is not high.
Summary of the invention
The embodiment of the present invention is designed to provide a kind of advertisement demonstration method and shows device, to improve the displaying of advertisement
Accuracy.Specific technical solution is as follows:
In a first aspect, the embodiment of the invention provides a kind of advertisement demonstration methods, which comprises
User behavior information is obtained, includes: viewing behavioural information, buying behavior information, browsing in user's row information
At least one of behavioural information and search behavior information；
According to the user behavior information, the multiple signature identifications for being directed to the user are generated；The signature identification is for marking
Show that the feature under different dimensions, the dimension include: video type dimension and type of merchandise dimension；
Generate the corresponding weighted value of each signature identification；The weighted value is used to characterize the significance level of the signature identification；
When playing user video, target item identification is carried out to the scene of currently playing video；The target item are as follows:
The article being consistent with one of signature identification of user, and the weighted value of this feature mark is greater than preset threshold；
When identifying target item, end article associated with the target item is shown in currently playing video
Advertisement.
Optionally, before the scene to currently playing video carries out target item identification, the method also includes:
Determine the video type and the corresponding signature identification of the video type of the currently playing video；
For the corresponding signature identification of the video type, judge that the weighted value of this feature mark is tieed up in the video type
Whether spend in all signature identifications of lower user is maximum；
The step of scene to currently playing video carries out target item identification, comprising:
If the weighted value of this feature mark is maximum in all signature identifications of user under the video type dimension,
Target item identification is carried out to the scene of currently playing video.
Optionally, the step of scene to currently playing video carries out target item identification, comprising:
Every preset time period intercepts the single-frame images of the currently playing video；
Target item identification is carried out to the single-frame images of interception.
Optionally, described when identifying target item, it is shown in currently playing video related to the target item
The step of advertisement of the end article of connection, comprising:
Judge whether with the first object commodity with the target item same type；The first object commodity are video
Playing platform is launching the commodity of advertisement；
If the target item has the first object commodity of same type, described the is shown in currently playing video
The advertisement of one end article；
If the target item does not have the first object commodity of same type, judge whether have and the object
Second end article of product same type；Second end article is the Recommendations of video playing platform；
If the target item has the second end article of same type, described the is shown in currently playing video
Two end articles and purchase link；
If the target item does not have the second end article of same type, displaying and institute in currently playing video
State third end article and the purchase link of target item same type；The third end article is in default cooperation electric business platform
Commodity.
Optionally, described when identifying target item, it is shown in currently playing video related to the target item
The step of advertisement of the end article of connection, comprising:
When identifying multiple target items, the determining end article with each target item same type；
Judge whether each end article has preset advertisement；
When end article has preset advertisement, shown in the form of carousel in currently playing video multiple preset wide
It accuses；
When end article does not have preset advertisement, the mesh is shown with static list form in currently playing video
Mark the purchase link of commodity and the end article.
Optionally, before the scene to currently playing video carries out target item identification, the method also includes:
Obtain the duration information of the currently playing video；
Based on the duration information, the total degree of advertising display and the time interval of each secondary advertising display are determined.
Optionally, before the scene to currently playing video carries out target item identification, the method also includes:
Receive the operational order of user；
According to the operational order, it is determined whether show advertisement when playing video, and whether limit the displaying of advertisement
Number.
Second aspect, the embodiment of the invention provides a kind of advertising device, described device includes:
First acquisition module includes: viewing behavioural information in user's row information for obtaining user behavior information,
At least one of buying behavior information, browsing behavior information and search behavior information；
First generation module, for generating the multiple signature identifications for being directed to the user according to the user behavior information；Institute
Signature identification is stated for indicating the feature under different dimensions, the dimension includes: video type dimension and type of merchandise dimension；
Second generation module, for generating the corresponding weighted value of each signature identification；The weighted value is for characterizing the spy
Levy the significance level of mark；
Identification module, for carrying out target item identification to the scene of currently playing video when playing user video；Institute
State target item are as follows: the article being consistent with one of signature identification of user, and the weighted value of this feature mark is greater than default
Threshold value；
Display module, for being shown and the object condition in currently playing video when identifying target item
The advertisement of associated end article.
Optionally, described device further include:
First determining module, for determining video type and the corresponding spy of the video type of the currently playing video
Sign mark；
Judgment module judges that the weighted value of this feature mark exists for being directed to the corresponding signature identification of the video type
It in all signature identifications of user whether is maximum under the video type dimension；
The identification module, is specifically used for:
If the weighted value of this feature mark is maximum in all signature identifications of user under the video type dimension,
Target item identification is carried out to the scene of currently playing video.
Optionally, the identification module, comprising:
Submodule is intercepted, every preset time period is used for, intercepts the single-frame images of the currently playing video；
Submodule is identified, for carrying out target item identification to the single-frame images of interception.
Optionally, the display module, comprising:
First judging submodule, for judging whether with the first object commodity with the target item same type；Institute
Stating first object commodity is the commodity that video playing platform is launching advertisement；
First shows submodule, if having the first object commodity of same type for the target item, current
Play the advertisement that the first object commodity are shown in video；
Second judgment submodule judges if not having the first object commodity of same type for the target item
Whether there is the second end article with the target item same type；Second end article is pushing away for video playing platform
Recommend commodity；
Described first shows submodule, if having the second end article of same type for the target item,
Second end article and purchase link are shown in currently playing video；
Described first shows submodule, if not having the second end article of same type for the target item,
It shows in currently playing video and is linked with the third end article of the target item same type and purchase；The third target
Commodity are the commodity in default cooperation electric business platform.
Optionally, the display module, comprising:
Submodule is determined, for determining the target quotient with each target item same type when identifying multiple target items
Product；
Third judging submodule, for judging whether each end article has preset advertisement；
Second shows submodule, is used for when end article has preset advertisement, with carousel in currently playing video
Form shows multiple preset advertisements；
Third shows submodule, is used for when end article does not have preset advertisement, with quiet in currently playing video
State tabular form shows the purchase link of the end article and the end article.
Optionally, described device further include:
Second obtains module, for obtaining the duration information of the currently playing video；
Second determining module, for be based on the duration information, determine advertising display total degree and each secondary advertisement exhibition
The time interval shown.
Optionally, described device further include:
Receiving module, for receiving the operational order of user；
Third determining module, for according to the operational order, it is determined whether show advertisement, Yi Jishi when playing video
The displaying number of no limitation advertisement.
The third aspect, the embodiment of the invention also provides a kind of server, including processor, communication interface, memory and
Communication bus, wherein processor, communication interface, memory complete mutual communication by communication bus；
Memory, for storing computer program；
Processor when for executing the program stored on memory, realizes any advertising display side of first aspect
The method and step of method.
At the another aspect that the present invention is implemented, a kind of computer readable storage medium is additionally provided, it is described computer-readable
Instruction is stored in storage medium, when run on a computer, so that computer executes any of the above-described advertisement exhibition
Show method.
At the another aspect that the present invention is implemented, the embodiment of the invention also provides a kind of, and the computer program comprising instruction is produced
Product, when run on a computer, so that computer executes any of the above-described advertisement demonstration method.
A kind of advertisement demonstration method provided in an embodiment of the present invention and displaying device, by obtaining user behavior information, from
And signature identification and each signature identification corresponding weighted value of the user under different dimensions are generated, when knowing in the video in broadcasting
Not Chu target item when, since the feature of target item is consistent with one of signature identification of user, and the signature identification that is consistent
Have high weight, therefore end article associated with the target item has higher preference for a user, that is,
It says, compared to existing advertisement demonstration method, user is easier to generate interest to end article shown in advertisement, to more hold
It easily clicks user and checks and buy end article, therefore, the embodiment of the present invention can be improved the displaying accuracy of advertisement.When
So, it implements any of the products of the present invention or method must be not necessarily required to reach all the above advantage simultaneously.
Detailed description of the invention
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below
There is attached drawing needed in technical description to be briefly described.
Fig. 1 is a kind of flow diagram of advertisement demonstration method provided in an embodiment of the present invention；
Fig. 2 is the schematic diagram that the embodiment of the present invention shows advertisement in playing video；
Fig. 3 is a kind of flow diagram of step S150 in the embodiment of the present invention；
Fig. 4 is another flow diagram of step S150 in the embodiment of the present invention；
Fig. 5 is another flow diagram of advertisement demonstration method provided in an embodiment of the present invention；
Fig. 6 is a kind of structural schematic diagram of advertising device provided in an embodiment of the present invention；
Fig. 7 is a kind of structural schematic diagram of display module in the embodiment of the present invention；
Fig. 8 is another structural schematic diagram of display module in the embodiment of the present invention；
Fig. 9 is another structural schematic diagram of advertising device provided in an embodiment of the present invention；
Figure 10 is the yet another construction schematic diagram of advertising device provided in an embodiment of the present invention；
Figure 11 is the 4th kind of structural schematic diagram of advertising device provided in an embodiment of the present invention；
Figure 12 is a kind of structural schematic diagram of identification module in the embodiment of the present invention；
Figure 13 is a kind of structural schematic diagram of electronic equipment provided in an embodiment of the present invention.
Specific embodiment
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention is described.
Existing advertisement demonstration method is usually all the pre-set advertisement of displaying, therefore in the mass advertising shown
The advertisement that really can touch up to target user is seldom, that is to say, that and advertisement accuracy in displaying and launch process is not high, also,
Advertisement uninterested for user, user also will affect user experience after viewing.In addition, current advertisement demonstration method,
Advertised product has not yet been formed and determines to launch displaying up to target user-generation consumer behavior-consumer behavior from displaying-touching is launched
Benign ecological closed loop.
In view of this, the embodiment of the invention provides a kind of advertisement demonstration method and device is shown, due to target item
Feature is consistent with one of signature identification of user, and the signature identification that is consistent has high weight, therefore related to the target item
The end article of connection has higher preference for a user, that is to say, that user is easier to mesh shown in advertisement
It marks commodity and generates interest, and then click and check and buy end article, to improve the displaying accuracy of advertisement.Also, user
It is interested in the advertisement of viewing to improve user experience.
A kind of advertisement demonstration method is provided for the embodiments of the invention first below to be illustrated.
The embodiment of the invention provides a kind of advertisement demonstration methods, as shown in Figure 1, this method comprises:
S110 obtains user behavior information.
Method provided in an embodiment of the present invention can be applied to electronic equipment, and specifically, which can be desk-top
Computer, portable computer, intelligent mobile terminal etc..
User behavior information can state the information generated when electronic equipment for user in use, for example, when viewing video
The viewing behavioural information of generation, the buying behavior information generated when buying commodity, the browsing behavior information generated when browsing webpage,
The search behavior information generated when searching for content.It is easily understood that user is when using electronic equipment, electronic equipment can be given birth to
At files such as journal file, cache file, temporary files comprising above-mentioned user behavior information, therefore can be by reading these
File acquisition user behavior information.
, can be from the video playing account of user as a kind of optional embodiment of the embodiment of the present invention, obtaining should
The history information of user, and then user behavior information is extracted from history information.The video playing account of user can
Think user's account used in video playing platform.Video playing platform can save the history information of the user,
So as to more directly extract user behavior information.
S120 generates the multiple signature identifications for being directed to the user according to user behavior information.
In the embodiment of the present invention, after the behavioural information for obtaining user, different signature identifications can be generated for user, it is special
Sign mark can be used for indicating the feature that user has under different dimensions, thus using these signature identifications that user image is specific
Change.Specifically, multiple signature identifications generated can be the label of various dimensions, and described dimension includes but is not limited to: video
Type dimension and type of merchandise dimension.
For example, the label of user A can be with are as follows: variety, comedy, snacks, cosmetics, wherein variety and comedy belong to video
Type dimension, snacks and cosmetics belong to type of merchandise dimension；The label of user B can be with are as follows: suspense, automobile, shaves at documentary film
Knife, toner, wherein suspense and documentary film belong to video type dimension, and automobile, shaver and toner belong to type of merchandise dimension
Degree.
It is easily understood that each label can also correspond to a sub- dimension, although for example, variety label and comedy label
This dimension of video type is belonged to, but variety label can correspond to this sub- dimension of variety type, comedy label can correspond to happiness
This sub- dimension of acute type.
S130 generates the corresponding weighted value of each signature identification.
In the embodiment of the present invention, the corresponding weighted value of each signature identification can also be generated.Weighted value can be used for characterizing spy
The significance level of mark is levied, for example, the corresponding weighted value of snacks is a, the corresponding weight of cosmetics in the label of above-mentioned user A
Value is b, when b is greater than a, is shown for user A, the significance level of snacks label than cosmetics label significance level more
Height, in other words, user A is higher than the preference to cosmetics to the preference of snacks.
It should be noted that the weighted value of above-mentioned each label, can be calculated, example based on the different behavioural information of user
Such as, it for snacks label, in the viewing behavioural information of acquisition user, buying behavior information, browsing behavior information and can search
Which after at least one of rope behavioural information, analyze comprising information relevant to snacks in the behavior of user, for example, purchase zero
Food, browsing snacks webpage, search snacks keyword etc., are then based on every kind of behavior and are weighted, to obtain the snacks
The weighted value of label.
It can also be directly the corresponding power of each signature identification setting as a kind of optional embodiment of the embodiment of the present invention
Weight values, thus calculation amount when reducing determining weighted value.
S140 carries out target item identification to the scene of currently playing video when playing user video.
In the embodiment of the present invention, electronic equipment can receive the video playing instruction of user, to play selected by user
Video.The scene of dynamic change is generally comprised in video, for example, previous frame is outdoor scene, next frame is indoor scene, and
And multiple articles are generally included in each scene, for example, may include the food on dining table and dining table in indoor scene, because
During playing video, electronic equipment can carry out target item identification to the scene of currently playing video for this.Object
Product can refer to the article being consistent with one of signature identification of user, and the weighted value of this feature mark is greater than default threshold
Value.That is, the feature of target item meets some signature identification in the multiple signature identifications generated for the user,
And the weighted value of this feature mark is greater than preset threshold.
Illustratively, illustrate by taking the label of above-mentioned user A as an example, if identified in the scene of currently playing video quick-fried
Popped rice, puffed rice meet this feature of snacks, i.e., puffed rice belongs to this sub- dimension of snacks namely puffed rice meets user A's
Snacks label in multiple labels, if the weighted value of snacks label is greater than preset threshold, the puffed rice identified is mesh
Mark article.
If identifying perfume in the scene of currently playing video, perfume meets this feature of cosmetics, i.e. perfume category
In cosmetics, this sub- dimension namely perfume also comply with the cosmetics label in multiple labels of user A, still, if makeup
The weighted value of product label is less than or equal to preset threshold, then the perfume identified is not signified target item.
By above-mentioned example it is found that the article identified whether can be target item, not only with its belonging to dimension have
It closes, it is also related with the weighted value of its be consistent label, and weighted value can be used as the index of user preferences degree, therefore, when one
After a article is identified as target item, show that a possibility that article is by user preferences are higher.
As a kind of optional embodiment of the embodiment of the present invention, AI (Artificial can use
Intelligence, artificial intelligence) scene progress target item identification of the identification technology to currently playing video.Certainly, institute is removed
For example shown in other than implementation, realize that the mode of this feature belongs to the protection scope of the embodiment of the present invention.
S150 shows target quotient associated with target item when identifying target item in currently playing video
The advertisement of product.
When electronic equipment identifies target item in the scene of currently playing video, as shown in Fig. 2, can play
End article associated with the target item is shown in picture, wherein be video playing picture, such as dot matrix at oblique line item filling
It fills shown in frame, shows there is ad content in video playing picture, which can be showed in video playing picture
Arbitrary region is usually showed in the upper left corner area of video playing picture to reduce the influence to user, and it is possible to
Pause button is set in advertising display window, so that user suspends advertisement；Can also be arranged and check advertisement details button, for
The details of shown commodity, such as pictorial diagram, parameter are checked in family；It can also be arranged and open VIP (Very Important
Person, important persons) button is skipped, the advertisement is closed for not liking the user of viewing advertisement.
In the embodiment of the present invention, described being associated can refer to that end article is identical as the type of target item, for example,
It include the milk of the different sizes such as bottled, box-packed in commodity on sale although target item is boxed milk, in platform, they
Type be milk, therefore can be used as end article to user with ad format presentation in milk on sale.
As a kind of optional embodiment of the embodiment of the present invention, since video usually has continuous dynamic menu, because
The scene of this played video can time to time change, in above-mentioned steps S140, electronic equipment can be every the preset time period
Target item identification is carried out to the scene of currently playing video, carries out target so as to the scene constantly to played video
Article identification.It should be noted that the preset time period can be set to 1 second, 2 seconds, 5 seconds etc., the specific time span present invention
Embodiment is without limitation.
As a kind of optional embodiment of the embodiment of the present invention, before playing video, can also first obtain currently playing
The duration information of video, is then based on duration information, determines between the total degree of advertising display and the time of each secondary advertising display
Every.
Illustratively, if the duration of acquired currently playing video was less than 15 minutes, advertising display number can be with
Control is no more than 2 time；If the duration of acquired currently playing video was greater than or equal to 15 minutes and less than 45 minute,
Advertising display number may be controlled to be no more than 4 times；If the duration of acquired currently playing video is greater than or equal to 45 points
Clock, then advertising display number may be controlled to be no more than 5 times, that is to say, that after total advertising display number is more than 5 times, i.e.,
Make to continue to play current video also no longer displaying advertisement, to reduce the influence for showing that user's viewing is experienced in advertisement, raising is used
Family experience.Also, the displaying time interval of each advertisement can be set to 5 minutes, 10 minutes etc., make last time advertising display and this
Secondary advertising display can have a time interval, to further increase user experience.
As a kind of optional embodiment of the embodiment of the present invention, as shown in figure 3, above-mentioned steps S150, comprising:
S1501 judges whether with the first object commodity with target item same type.
In the embodiment of the present invention, in order to preferentially show the commodity for launching advertisement in video playing platform, can first it sentence
The disconnected first object commodity whether having with target item same type, wherein first object commodity can be video playing platform
The commodity of advertisement are being launched, and first object commodity are identical as the type of target item.
S1502 shows first in currently playing video if target item has the first object commodity of same type
The advertisement of end article.
Illustratively, a user for possessing " food " signature identification identifies target item in playing scene Recognition:
The milk of A manufacturer production, and there is the milk advertisement of the manufacturer's brand throwing in video playing platform store, then it can play picture
The static advertising or GIF (Graphics Interchange Format, image exchange lattice of the manufacturer's brand milk are shown in face
Formula) animated advertising, user can directly buy in Current ad display location.
S1503 judges whether to have and target item if target item does not have the first object commodity of same type
Second end article of same type.
If target item does not have the first object commodity of same type, show in video playing platform store without same type
Commodity are being thrown, it is possible to further judge whether there is the second end article with target item same type.Wherein, the second mesh
Marking commodity can be preset Recommendations, which can be same or similar with target item type.
S1504 shows second in currently playing video if target item has the second end article of same type
End article and purchase link.
Illustratively, if launched in video playing platform store without A manufacturer's brand milk advertisement, it can show that video is broadcast
Commodity relevant to milk in Tianwan businessman city are laid flat, for example, the dairy produces such as Yoghourt, milk powder or other brand milk.Certainly, above-mentioned institute
Act example is can be with preset Recommendations.And it is possible to provide purchase link to facilitate user to click purchase.
S1505, if target item do not have same type the second end article, in currently playing video show with
The third end article of target item same type and purchase link.
In the embodiment of the present invention, if target item does not have the second end article of same type yet, can be shown
Three end articles, i.e., the default commodity cooperated in electric business platform.Illustratively, it can show that cooperation electric business B's is related to milk
Commodity, and provide purchase link with facilitate user click purchase.
According to above content it is found that the exhibiting advertising content priority of the embodiment of the present invention are as follows: in the same type of throwing on line
Recommendations > cooperation electric business platform commodity in commodity > platform store, can preferentially show video playing platform itself in this way
Commodity, to improve enterprise competitiveness.
As another optional embodiment of the embodiment of the present invention, as shown in figure 4, above-mentioned steps S150, comprising:
S1501 ', when identifying multiple target items, the determining end article with each target item same type.
In the embodiment of the present invention, when identifying multiple target items in the scene in currently playing video, it can distinguish
The determining end article with each target item same type.
S1502 ', judges whether each end article has preset advertisement.
And it is possible to judge whether each end article has preset advertisement respectively, wherein preset advertisement video plays
In the advertisement for throwing commodity in platform store.
S1503 ' is shown in the form of carousel multiple when end article has preset advertisement in currently playing video
Preset advertisement.
When end article has preset advertisement, it can preferentially show and launch in video playing platform store
With the advertisement of target item same type commodity, and each advertisement can be shown in the form of carousel, it is advertisement typically one small
Short-movie or GIF format dynamic picture, to provide better bandwagon effect for user.
S1504 ', when end article does not have preset advertisement, with static list form exhibition in currently playing video
Show the purchase link of end article and end article.
When end article has preset advertisement, the end article can be directly shown, for example, showing the outer of the commodity
Packaging and it is possible to show multiple end articles in the form of static list, and provides purchase link for each end article.
In the embodiment of the present invention, if identifying multiple target items, step can be executed for each target item
The method process of S1501~S1505, that is, for the target item that each is identified, can decide whether with same type
First object commodity, and, judge whether second end article with same type, and use according to judging result different
Advertising display strategy.
As a kind of optional embodiment of the embodiment of the present invention, can also be provided for user whether the exhibition when playing video
Show the option of advertisement, and whether limits the option of the displaying number of advertisement.After user carries out selection operation, electronic equipment can
To instruct depending on the user's operation, advertisement displaying function is opened or closed, and opens or closes advertising display number limitation function
Can, to improve user experience.
As a kind of optional embodiment of the embodiment of the present invention, after showing advertisement to user, if user clicks advertisement
And buy shown commodity, then the buying behavior information of available user, further improves user's portrait, thus from now on
Video playing in user show more accurately advertisement.
A kind of advertisement demonstration method provided in an embodiment of the present invention, by obtaining user behavior information, to generate user
Signature identification and the corresponding weighted value of each signature identification under different dimensions, when identifying object in the video in broadcasting
When product, since the feature of target item is consistent with one of signature identification of user, and the signature identification that is consistent has high weight, because
This end article associated with the target item has higher preference for a user, that is to say, that compared to existing
Some advertisement demonstration methods, user is easier to generate interest to end article shown in advertisement, to be easier to make user's point
It hits and checks and buy end article, therefore, the embodiment of the present invention can be improved the displaying accuracy of advertisement.
The embodiment of the invention also provides a kind of advertisement demonstration methods, as shown in figure 5, this method comprises:
S210 obtains user behavior information.
The step is identical as step S110 in embodiment illustrated in fig. 1, and details are not described herein.
S220 generates the multiple signature identifications for being directed to the user according to user behavior information.
The step is identical as step S120 in embodiment illustrated in fig. 1, and details are not described herein.
S230 generates the corresponding weighted value of each signature identification.
The step is identical as step S130 in embodiment illustrated in fig. 1, and details are not described herein.
S240 determines the video type of currently playing video and the corresponding signature identification of video type.
In the embodiment of the present invention, the video type of currently playing video video content can divide different video according to
Type afterwards, including but not limited to: the types such as variety, comedy, suspense, documentary film.Video in video playing platform is usually
Video type is divided, therefore obtain and determine the video type of currently playing video with can be convenient.Forward sight is worked as in determination
After the video type of frequency, the corresponding signature identification of the video can be determined.The corresponding signature identification of video is for characterizing video
Feature, therefore, it is possible to judge that the corresponding signature identification of the video whether also be user one of signature identification.
S250 judges the weighted value of this feature mark in video type dimension for the corresponding signature identification of video type
It whether is maximum in all signature identifications of lower user.
Signature identification under user video type dimension can be the mark for being labeled with different video type, for example, comprehensive
Skill, comedy, suspense, documentary film, these signature identifications are respectively corresponding with weighted value, in order to further increase the accurate of advertising display
Property, the embodiment of the present invention may determine that the weighted value of this feature mark under video type dimension in all signature identifications of user
Whether it is maximum, and executes whether in currently playing video show advertisement according to judging result.
S260, if the weighted value of this feature mark is most in all signature identifications of user under video type dimension
Greatly, the single-frame images of currently playing video is intercepted when playing user video.
If the weighted value of this feature mark is maximum in all signature identifications of user under video type dimension, show
User's more preference watches the video of this type, therefore, shows that advertisement is easier to increase the interest of user in this type video.
Specifically, the single-frame images of currently playing video can be intercepted when playing user video.Described single-frame images can be straight
The piece image from video intercepting is connect, a wherein frame image for video is also possible to.
S270 carries out target item identification to the single-frame images of interception.
In the embodiment of the present invention, calculation amount needed for carrying out target item identification to single-frame images is smaller, is also more easier
It realizes, to improve recognition speed.
S280 shows target quotient associated with target item when identifying target item in currently playing video
The advertisement of product.
The step is identical as step S150 in embodiment illustrated in fig. 1, and details are not described herein.
S290, if the weighted value of this feature mark is not most in all signature identifications of user under video type dimension
Greatly, advertisement is not shown in currently playing video.
As a kind of optional embodiment of the embodiment of the present invention, since video usually has continuous dynamic menu, because
The scene of this played video can time to time change, in above-mentioned steps S260, electronic equipment can be every the preset time period
Image interception operation is carried out to currently playing video, carries out object so as to the scene constantly to played video
Product identification.It should be noted that the preset time period can be set to 1 second, 2 seconds, 5 seconds etc., the specific time span present invention is real
Apply example without limitation.
A kind of advertisement demonstration method provided in an embodiment of the present invention, by judging the corresponding signature identification of currently playing video
Weighted value, under video type dimension in all signature identifications of user whether be it is maximum, then show advertisement if it is maximum,
That is, showing advertisement in the user more video of preference viewing type, it can be improved user to the level of interest of advertisement, make user
It is easier a possibility that receiving advertisement and increasing purchase commodity, improves advertising display accuracy.
The embodiment of the invention also provides a kind of advertising devices, corresponding with the process of method shown in Fig. 1, such as Fig. 6 institute
Show, comprising:
First acquisition module 301 includes: viewing behavioural information in user's row information for obtaining user behavior information, purchase
Buy at least one of behavioural information, browsing behavior information and search behavior information.
First generation module 302, for generating the multiple signature identifications for being directed to the user according to user behavior information；It is special
For sign mark for indicating the feature under different dimensions, dimension includes: video type dimension and type of merchandise dimension.
Second generation module 303, for generating the corresponding weighted value of each signature identification；Weighted value is identified for characteristic feature
Significance level.
Identification module 304, for carrying out target item knowledge to the scene of currently playing video when playing user video
Not；Target item are as follows: the article being consistent with one of signature identification of user, and the weighted value of this feature mark is greater than default
Threshold value.
Display module 305, for being shown in currently playing video related to target item when identifying target item
The advertisement of the end article of connection.
Wherein, identification module 304 are specifically used for:
Every preset time period carries out target item identification to the scene of currently playing video.
As a kind of optional embodiment of the embodiment of the present invention, as shown in fig. 7, display module 305 may include:
First judging submodule 3051, for judging whether with the first object commodity with target item same type；The
One end article is the commodity that video playing platform is launching advertisement.
First shows submodule 3052, if having the first object commodity of same type for target item, current
Play the advertisement that first object commodity are shown in video.
Second judgment submodule 3053 judges if not having the first object commodity of same type for target item
Whether there is the second end article with target item same type；Second end article is the Recommendations of video playing platform.
First shows submodule 3052, if being judged as that target item has same type for second judgment submodule 3053
The second end article, then shown in currently playing video the second end article and purchase link.
First shows submodule 3052, if it is similar to be judged as that target item does not have for second judgment submodule 3053
Second end article of type is then shown in currently playing video and the third end article of target item same type and purchase chain
It connects；Third end article is the commodity in default cooperation electric business platform.
As another optional embodiment of the embodiment of the present invention, as shown in figure 8, display module 305 may include:
Submodule 3054 is determined, for determining the mesh with each target item same type when identifying multiple target items
Mark commodity.
Third judging submodule 3055, for judging whether each end article has preset advertisement.
Second show submodule 3056, for when end article have preset advertisement when, in currently playing video with
Carousel form shows multiple preset advertisements.
Third shows submodule 3057, is used for when end article does not have preset advertisement, in currently playing video
The purchase link of end article and end article is shown with static list form.
As a kind of optional embodiment of the embodiment of the present invention, as shown in figure 9, the device of the embodiment of the present invention can be with
Include:
Second obtains module 306, for obtaining the duration information of currently playing video.
Second determining module 307 determines the total degree and each secondary advertising display of advertising display for being based on duration information
Time interval.
As a kind of optional embodiment of the embodiment of the present invention, as shown in Figure 10, the device of the embodiment of the present invention may be used also
To include:
Receiving module 308, for receiving the operational order of user.
Third determining module 309, for according to operational order, it is determined whether show advertisement, Yi Jishi when playing video
The displaying number of no limitation advertisement.
A kind of advertising device provided in an embodiment of the present invention, by obtaining user behavior information, to generate user
Signature identification and the corresponding weighted value of each signature identification under different dimensions, when identifying object in the video in broadcasting
When product, since the feature of target item is consistent with one of signature identification of user, and the signature identification that is consistent has high weight, because
This end article associated with the target item has higher preference for a user, that is to say, that compared to existing
Some advertisement demonstration methods, user is easier to generate interest to end article shown in advertisement, to be easier to make user's point
It hits and checks and buy end article, therefore, the embodiment of the present invention can be improved the displaying accuracy of advertisement.
The embodiment of the invention also provides a kind of advertising device, on the basis of apparatus structure shown in Fig. 6, such as Figure 11
It is shown, comprising:
First determining module 401, the corresponding feature mark of video type and video type for determining currently playing video
Know.
Judgment module 402 judges that the weighted value of this feature mark is regarding for being directed to the corresponding signature identification of video type
It in all signature identifications of user whether is maximum under frequency type dimension.
Wherein, as shown in figure 12, identification module 304, comprising:
Submodule 3041 is intercepted, if all spies of weighted value user under video type dimension for this feature mark
It is maximum in sign mark, intercepts the single-frame images of currently playing video.
Submodule 3042 is identified, for carrying out target item identification to the single-frame images of interception.
A kind of advertising device provided in an embodiment of the present invention, by judging the corresponding signature identification of currently playing video
Weighted value, under video type dimension in all signature identifications of user whether be it is maximum, then show advertisement if it is maximum,
That is, showing advertisement in the user more video of preference viewing type, it can be improved user to the level of interest of advertisement, make user
It is easier a possibility that receiving advertisement and increasing purchase commodity, improves advertising display accuracy.
The embodiment of the invention also provides a kind of electronic equipment, as shown in figure 13, including processor 501, communication interface
502, memory 503 and communication bus 504, wherein processor 501, communication interface 502, memory 503 pass through communication bus
504 complete mutual communication,
Memory 503, for storing computer program；
Processor 501 when for executing the program stored on memory 503, realizes following steps:
User behavior information is obtained, includes: viewing behavioural information, buying behavior information, browsing behavior in user's row information
At least one of information and search behavior information；
According to user behavior information, the multiple signature identifications for being directed to the user are generated；Signature identification is for indicating different dimensional
Feature under degree, dimension includes: video type dimension and type of merchandise dimension；
Generate the corresponding weighted value of each signature identification；The weighted value is used to characterize the significance level of the signature identification；
When playing user video, target item identification is carried out to the scene of currently playing video；Target item are as follows: with
The article that one of signature identification at family is consistent, and the weighted value of this feature mark is greater than preset threshold；
When identifying target item, the wide of end article associated with target item is shown in currently playing video
It accuses.
The communication bus that above-mentioned electronic equipment is mentioned can be Peripheral Component Interconnect standard (Peripheral Component
Interconnect, abbreviation PCI) bus or expanding the industrial standard structure (Extended Industry Standard
Architecture, abbreviation EISA) bus etc..The communication bus can be divided into address bus, data/address bus, control bus etc..
Only to be indicated with a thick line in figure, it is not intended that an only bus or a type of bus convenient for indicating.
Communication interface is for the communication between above-mentioned electronic equipment and other equipment.
Memory may include random access memory (Random Access Memory, abbreviation RAM), also may include
Nonvolatile memory (non-volatile memory), for example, at least a magnetic disk storage.Optionally, memory may be used also
To be storage device that at least one is located remotely from aforementioned processor.
Above-mentioned processor can be general processor, including central processing unit (Central Processing Unit,
Abbreviation CPU), network processing unit (Network Processor, abbreviation NP) etc.；It can also be digital signal processor
(Digital Signal Processing, abbreviation DSP), specific integrated circuit (Application Specific
Integrated Circuit, abbreviation ASIC), field programmable gate array (Field-Programmable Gate Array,
Abbreviation FPGA) either other programmable logic device, discrete gate or transistor logic, discrete hardware components.
In another embodiment provided by the invention, a kind of computer readable storage medium is additionally provided, which can
It reads to be stored with instruction in storage medium, when run on a computer, so that computer executes any institute in above-described embodiment
The advertisement demonstration method stated.
In another embodiment provided by the invention, a kind of computer program product comprising instruction is additionally provided, when it
When running on computers, so that computer executes any advertisement demonstration method in above-described embodiment.
In the above-described embodiments, can come wholly or partly by software, hardware, firmware or any combination thereof real
It is existing.When implemented in software, it can entirely or partly realize in the form of a computer program product.The computer program
Product includes one or more computer instructions.When loading on computers and executing the computer program instructions, all or
It partly generates according to process or function described in the embodiment of the present invention.The computer can be general purpose computer, dedicated meter
Calculation machine, computer network or other programmable devices.The computer instruction can store in computer readable storage medium
In, or from a computer readable storage medium to the transmission of another computer readable storage medium, for example, the computer
Instruction can pass through wired (such as coaxial cable, optical fiber, number from a web-site, computer, server or data center
User's line (DSL)) or wireless (such as infrared, wireless, microwave etc.) mode to another web-site, computer, server or
Data center is transmitted.The computer readable storage medium can be any usable medium that computer can access or
It is comprising data storage devices such as one or more usable mediums integrated server, data centers.The usable medium can be with
It is magnetic medium, (for example, floppy disk, hard disk, tape), optical medium (for example, DVD) or semiconductor medium (such as solid state hard disk
Solid State Disk (SSD)) etc..
It should be noted that, in this document, relational terms such as first and second and the like are used merely to a reality
Body or operation are distinguished with another entity or operation, are deposited without necessarily requiring or implying between these entities or operation
In any actual relationship or order or sequence.Moreover, the terms "include", "comprise" or its any other variant are intended to
Non-exclusive inclusion, so that the process, method, article or equipment including a series of elements is not only wanted including those
Element, but also including other elements that are not explicitly listed, or further include for this process, method, article or equipment
Intrinsic element.In the absence of more restrictions, the element limited by sentence "including a ...", it is not excluded that
There is also other identical elements in process, method, article or equipment including the element.
Each embodiment in this specification is all made of relevant mode and describes, same and similar portion between each embodiment
Dividing may refer to each other, and each embodiment focuses on the differences from other embodiments.Especially for device reality
For applying example, since it is substantially similar to the method embodiment, so being described relatively simple, related place is referring to embodiment of the method
Part explanation.
The foregoing is merely illustrative of the preferred embodiments of the present invention, is not intended to limit the scope of the present invention.It is all
Any modification, equivalent replacement, improvement and so within the spirit and principles in the present invention, are all contained in protection scope of the present invention
It is interior.
Claims (13)
1. a kind of advertisement demonstration method, which is characterized in that the described method includes:
User behavior information is obtained, includes: viewing behavioural information, buying behavior information, browsing behavior in user's row information
At least one of information and search behavior information；
According to the user behavior information, the multiple signature identifications for being directed to the user are generated；The signature identification is for indicating not
With the feature under dimension, the dimension includes: video type dimension and type of merchandise dimension；
Generate the corresponding weighted value of each signature identification；The weighted value is used to characterize the significance level of the signature identification；
When playing user video, target item identification is carried out to the scene of currently playing video；The target item are as follows: with
The article that one of signature identification at family is consistent, and the weighted value of this feature mark is greater than preset threshold；
When identifying target item, the wide of end article associated with the target item is shown in currently playing video
It accuses.
2. the method according to claim 1, wherein the scene to currently playing video carries out target item
Before identification, the method also includes:
Determine the video type and the corresponding signature identification of the video type of the currently playing video；
For the corresponding signature identification of the video type, judge the weighted value of this feature mark under the video type dimension
It whether is maximum in all signature identifications of user；
The step of scene to currently playing video carries out target item identification, comprising:
If the weighted value of this feature mark be in all signature identifications of user under the video type dimension it is maximum, to working as
The preceding scene for playing video carries out target item identification.
3. method according to claim 1 or 2, which is characterized in that the scene to currently playing video carries out target
The step of article identifies, comprising:
Every preset time period intercepts the single-frame images of the currently playing video；
Target item identification is carried out to the single-frame images of interception.
4. the method according to claim 1, wherein described when identifying target item, in currently playing view
The step of advertisement of end article associated with the target item is shown in frequency, comprising:
Judge whether with the first object commodity with the target item same type；The first object commodity are video playing
Platform is launching the commodity of advertisement；
If the target item has the first object commodity of same type, first mesh is shown in currently playing video
Mark the advertisement of commodity；
If the target item does not have the first object commodity of same type, judge whether to have same with the target item
Second end article of type；Second end article is the Recommendations of video playing platform；
If the target item has the second end article of same type, second mesh is shown in currently playing video
Mark commodity and purchase link；
If the target item does not have the second end article of same type, shown and the mesh in currently playing video
Mark third end article and the purchase link of article same type；The third end article is the quotient in default cooperation electric business platform
Product.
5. the method according to claim 1, wherein described when identifying target item, in currently playing view
The step of advertisement of end article associated with the target item is shown in frequency, comprising:
When identifying multiple target items, the determining end article with each target item same type；
Judge whether each end article has preset advertisement；
When end article has preset advertisement, multiple preset advertisements are shown in the form of carousel in currently playing video；
When end article does not have preset advertisement, the target quotient is shown with static list form in currently playing video
The purchase of product and the end article links.
6. the method according to claim 1, wherein the scene to currently playing video carries out target item
Before identification, the method also includes:
Obtain the duration information of the currently playing video；
Based on the duration information, the total degree of advertising display and the time interval of each secondary advertising display are determined.
7. a kind of advertising device, which is characterized in that described device includes:
First acquisition module includes: viewing behavioural information in user's row information for obtaining user behavior information, purchase
At least one of behavioural information, browsing behavior information and search behavior information；
First generation module, for generating the multiple signature identifications for being directed to the user according to the user behavior information；The spy
For sign mark for indicating the feature under different dimensions, the dimension includes: video type dimension and type of merchandise dimension；
Second generation module, for generating the corresponding weighted value of each signature identification；The weighted value is for characterizing the feature mark
The significance level of knowledge；
Identification module, for carrying out target item identification to the scene of currently playing video when playing user video；The mesh
Mark article are as follows: the article being consistent with one of signature identification of user, and the weighted value of this feature mark is greater than preset threshold；
Display module, for being shown in currently playing video associated with the target item when identifying target item
End article advertisement.
8. device according to claim 7, which is characterized in that described device further include:
First determining module, the corresponding feature mark of video type and the video type for determining the currently playing video
Know；
Judgment module judges the weighted value of this feature mark described for being directed to the corresponding signature identification of the video type
It in all signature identifications of user whether is maximum under video type dimension；
The identification module, is specifically used for:
If the weighted value of this feature mark be in all signature identifications of user under the video type dimension it is maximum, to working as
The preceding scene for playing video carries out target item identification.
9. device according to claim 7 or 8, which is characterized in that the identification module, comprising:
Submodule is intercepted, every preset time period is used for, intercepts the single-frame images of the currently playing video；
Submodule is identified, for carrying out target item identification to the single-frame images of interception.
10. device according to claim 7, which is characterized in that the display module, comprising:
First judging submodule, for judging whether with the first object commodity with the target item same type；Described
One end article is the commodity that video playing platform is launching advertisement；
First shows submodule, if having the first object commodity of same type for the target item, currently playing
The advertisement of the first object commodity is shown in video；
Second judgment submodule judges whether if not having the first object commodity of same type for the target item
With the second end article with the target item same type；Second end article is the recommendation quotient of video playing platform
Product；
Described first shows submodule, if having the second end article of same type for the target item, current
It plays and shows second end article and purchase link in video；
Described first shows submodule, if not having the second end article of same type for the target item, is working as
It shows in preceding broadcasting video and is linked with the third end article of the target item same type and purchase；The third end article
For the commodity in default cooperation electric business platform.
11. device according to claim 7, which is characterized in that the display module, comprising:
Submodule is determined, for determining the end article with each target item same type when identifying multiple target items；
Third judging submodule, for judging whether each end article has preset advertisement；
Second shows submodule, is used for when end article has preset advertisement, in currently playing video in the form of carousel
Show multiple preset advertisements；
Third shows submodule, is used for when end article does not have preset advertisement, with stationary array in currently playing video
Sheet form shows the purchase link of the end article and the end article.
12. device according to claim 7, which is characterized in that described device further include:
Second obtains module, for obtaining the duration information of the currently playing video；
Second determining module determines the total degree and each secondary advertising display of advertising display for being based on the duration information
Time interval.
13. a kind of electronic equipment, which is characterized in that including processor, communication interface, memory and communication bus, wherein processing
Device, communication interface, memory complete mutual communication by communication bus；
Memory, for storing computer program；
Processor when for executing the program stored on memory, realizes any method and step of claim 1-6.
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