WO2020147714A1

WO2020147714A1 - Deliverable entity pushing method and device

Info

Publication number: WO2020147714A1
Application number: PCT/CN2020/071985
Authority: WO
Inventors: 潘先财
Original assignee: 加拿大辉莱广告公司
Priority date: 2019-01-15
Filing date: 2020-01-14
Publication date: 2020-07-23
Also published as: CN110035111A

Abstract

The present application discloses a deliverable entity pushing method and device. Said method comprises: acquiring feature attribute information about deliverable entities, the deliverable entities being used to present promotion information; acquiring content attribute information about a predetermined information flow; matching the feature attribute information about the deliverable entities with the content attribute information about the predetermined information flow; and according to a matching result, obtaining, from the deliverable entities, an entity to be pushed corresponding to the predetermined information flow; and when the predetermined information flow is in an output state, outputting, on an output page of the predetermined information flow, push information about the entity to be pushed. The method enables a user to be able to obtain deliverable entities related to the network information flow and presenting promotion information, while browsing a network information flow, thereby improving the correlation between the network information flow and the user, improving the user experience, and realizing customized pushing of the deliverable entities, and realizing the effective delivery of promotion information while enhancing the output value and the browsability of the network information flow.

Description

Pushing method and device for distributable entities

This application claims the priority of a Chinese patent application filed with the Chinese Patent Office on January 15, 2019, the application number is 2019100354475, and the invention title is "a method and device for pushing a distributable entity", the entire content of which is incorporated by reference In this application.

Technical field

This application relates to the field of information promotion, and specifically relates to a push method of a distributable entity. This application also relates to a push device of a distributable entity, an electronic device and a computer readable storage medium.

Background technique

With the development of Internet technology, network information streams such as text information or audio and video information output on various network information stream platforms have been more and more widely used, for example, articles recommended to users by information recommendation engines based on data mining , Or use self-media platforms as a carrier to distribute articles for users to read. The topics of the above articles include descriptions of tourist landscapes, current affairs and political analysis, biographies, scientific documents, and product introductions, etc., used to realize knowledge dissemination and values The purpose of delivery or merchandising. Among them, the distribution of promotion information by outputting the network information flow has been widely used. For example, a common method for distributing promotion information is: when a user inputs a search request in the user interface of a search engine, the search engine directly The user outputs a large amount of promotion information that is less relevant to his search request to achieve the purpose of distributing the promotion information.

However, the above application of network information flow has the following shortcomings:

While outputting the network information flow, it directly outputs promotion information to users. The promotion information is not based on the user's real needs, but directly outputs promotion information that has nothing to do with their search request, which affects the user experience;

The current output process of network information flow is mainly based on content output. The user’s browsing depth of the network information flow is mainly based on the user’s perception of the content of the article, that is, the availability of the network information flow is mainly reflected in the content itself. The lack of other incentives to encourage users to browse deeply affects the availability and output value of network information flow.

Summary of the invention

This application provides a push method of a distributable entity to solve the problem that the existing application of network information flow affects user experience and affects the availability and output value of network information flow. This application additionally provides a push device that can be delivered to an entity and an electronic device.

This application provides a method for pushing a distributable entity. The method includes the following steps:

Obtain characteristic attribute information of a distributable entity; the distributable entity can be used to display promotion information;

Obtain content attribute information of a predetermined information stream;

Matching the characteristic attribute information of the distributable entity with the content attribute information of the predetermined information stream, and obtaining, from the distributable entity, the entity to be pushed corresponding to the predetermined information stream according to the matching result;

When the predetermined information flow is in the output state, the push information of the entity to be pushed is output on the output page of the predetermined information flow.

Optionally, it further includes: determining the promotion information to be displayed on the entity to be pushed.

Optionally, the determining the promotion information to be displayed on the entity to be pushed includes determining the promotion information to be displayed on the entity to be pushed according to at least one of the following information:

Content attribute information of the predetermined information stream;

Characteristic attribute information of the entity to be pushed;

The browsed state information of the predetermined information stream.

Optionally, in the step of obtaining the entity to be pushed corresponding to the predetermined information flow from the distributable entity, the entity to be pushed includes not less than two candidate entities to be pushed; Before the step of outputting the push information of the entity to be pushed on the output page of the predetermined information flow, the entity to be pushed is determined from the candidate entities to be pushed in the following manner:

Obtain personal attribute information of the target user browsing the predetermined information stream;

The personal attribute information of the target user is matched with the characteristic attribute information of the candidate entity to be pushed, and according to the matching result, an entity that matches the target user is obtained from the candidate entity to be pushed, and used as The entity to be pushed.

Optionally, after the step of obtaining an entity that matches the target user from the candidate entities to be pushed, and using it as the entity to be pushed, the method further includes: determining that it is used to display in the entity to be pushed. Push the promotion information on the entity.

Personal attribute information of the target user;

Characteristic attribute information of the entity to be pushed;

Content attribute information of the predetermined information stream;

The browsed state information of the predetermined information stream.

Optionally, it is characterized in that there are at least two types of promotion information used to display on the entity to be pushed.

Optionally, the personal attribute information of the target user is matched with the characteristic attribute information of the candidate entity to be pushed, and according to the matching result, the candidate entity to be pushed is obtained from the candidate entity to be pushed that matches the target user Entity, as the entity to be pushed, including:

Calculate the correlation between the personal attribute information of the target user and the characteristic attribute information of the candidate entity to be pushed, and use the entity with the strongest correlation with the target user among the candidate entities to be pushed as the entity to be pushed. Push entity.

Optionally, the personal attribute information of the target user includes at least one of the following:

Location information where the target user is located;

The gender information of the target user;

The age information of the target user;

The consumption level information of the target user;

The preference feature information of the target user;

Background information of the target user.

Optionally, the characteristic attribute information of the distributable entity includes at least one of the following:

User attribute information applicable to the distributable entity;

The category of the distributable entity;

The purpose of the distributable entity;

The issuance conditions of the distributable entity.

Optionally, the user attribute information applicable to the distributable entity includes at least one of the following:

Location information of the user to which the distributable entity applies;

Gender information of users to which the distributable entity applies;

The age information of the user to which the deliverable entity is applicable;

Consumption level information of the user to which the distributable entity is applicable;

User preference feature information applicable to the distributable entity;

Background information of users to which the distributable entity applies.

Optionally, the content attribute information of the predetermined information stream includes at least one of the following:

The subject of the predetermined information flow;

Keywords contained in the predetermined information stream;

The user type targeted by the predetermined information flow.

Optionally, the method further includes: receiving operation instruction information for the push information of the entity to be pushed.

Optionally, the method further includes: outputting target distribution information for the receiver of the entity to be pushed to complete.

Optionally, the promotion information is commercial advertisement information, and the deliverable entity is a gift for carrying the commercial advertisement information.

Optionally, the predetermined information stream refers to text information, audio, video information, or audio-visual information used for output on a predetermined information stream platform.

This application also provides a push device for a distributable entity, including:

The characteristic attribute information obtaining unit of the distributable entity is used to obtain the characteristic attribute information of the distributable entity; the distributable entity can be used to display promotion information;

The content attribute information obtaining unit of the predetermined information flow is used to obtain the content attribute information of the predetermined information flow;

The entity to be pushed determining unit is configured to match the characteristic attribute information of the distributable entity with the content attribute information of the predetermined information stream, and obtain from the distributable entity that matches the predetermined information stream according to the matching result. The corresponding entity to be pushed;

The push information output unit is configured to output the push information of the entity to be pushed on the output page of the predetermined information flow when the predetermined information flow is output.

Content attribute information of the predetermined information stream;

Characteristic attribute information of the entity to be pushed;

The browsed state information of the predetermined information stream.

Personal attribute information of the target user;

Characteristic attribute information of the entity to be pushed;

Content attribute information of the predetermined information stream;

The browsed state information of the predetermined information stream.

Location information where the target user is located;

The gender information of the target user;

The age information of the target user;

The consumption level information of the target user;

The preference feature information of the target user;

Background information of the target user.

User attribute information applicable to the distributable entity;

The category of the distributable entity;

The purpose of the distributable entity;

The issuance conditions of the distributable entity.

Location information of the user to which the distributable entity applies;

Gender information of users to which the distributable entity applies;

The age information of the user to which the deliverable entity is applicable;

User preference feature information applicable to the distributable entity;

Background information of users to which the distributable entity applies.

The subject of the predetermined information flow;

Keywords contained in the predetermined information stream;

The user type targeted by the predetermined information flow.

This application also provides an electronic device, including:

Processor; memory, used to store the push program of the distributable entity, and when the program is read and executed by the processor, the following operations are performed:

Obtain content attribute information of a predetermined information stream;

When the predetermined information flow is output, the push information of the entity to be pushed is output on the output page of the predetermined information flow.

Content attribute information of the predetermined information stream;

Characteristic attribute information of the entity to be pushed;

The browsed state information of the predetermined information stream.

Optionally, after the step of obtaining an entity that matches the target user from the candidate entities to be pushed, and using it as the entity to be pushed, the method further includes: determining that it is used for displaying in the candidate entity to be pushed. Push the promotion information on the entity.

Personal attribute information of the target user;

Characteristic attribute information of the entity to be pushed;

Content attribute information of the predetermined information stream;

The browsed state information of the predetermined information stream.

Location information where the target user is located;

The gender information of the target user;

The age information of the target user;

The consumption level information of the target user;

The preference feature information of the target user;

Background information of the target user.

User attribute information applicable to the distributable entity;

The category of the distributable entity;

The purpose of the distributable entity;

The issuance conditions of the distributable entity.

Location information of the user to which the distributable entity applies;

Gender information of users to which the distributable entity applies;

The age information of the user to which the deliverable entity is applicable;

User preference feature information applicable to the distributable entity;

Background information of users to which the distributable entity applies.

The subject of the predetermined information flow;

Keywords contained in the predetermined information stream;

The user type targeted by the predetermined information flow.

Compared with the prior art, this application has the following advantages:

The method for pushing a distributable entity provided in this application obtains the characteristic attribute information of the distributable entity and the content attribute information of a predetermined information stream. The distributable entity can be used to display promotion information and combine the acquired characteristic attribute information of the distributable entity with The content attribute information of the predetermined information stream is matched. According to the matching result, the entity to be pushed corresponding to the predetermined information stream is obtained from the distributable entity, and when the predetermined information stream is in the output state, the push information of the entity to be pushed is obtained Output on the output page of the scheduled information flow. By using this method, while browsing the network information flow, the user can obtain the distributable entity related to the network information flow and displaying promotion information, thereby improving the user experience, improving the relevance between the network information flow and the user, and achieving The personalized push of the distributable entity can enhance the output value and browseability of the network information flow while realizing the effective delivery of promotion information.

BRIEF DESCRIPTION

Fig. 1 is a flowchart of the method provided by the first embodiment of the present application;

2 is a block diagram of the device unit provided by the second embodiment of the present application;

Fig. 3 is a schematic diagram of an electronic device provided by a third embodiment of the present application.

detailed description

In the following description, many specific details are set forth in order to fully understand this application. However, this application can be implemented in many other ways different from those described herein, and those skilled in the art can make similar promotion without violating the connotation of this application. Therefore, this application is not limited by the specific implementation disclosed below.

Aiming at the application scenario of network information flow, in order to improve the availability and output value of network information flow, this application provides a method for pushing a deliverable entity, a push device for a deliverable entity corresponding to the method, electronic equipment, and Computer readable storage media. The following provides embodiments to describe the method, device, electronic equipment, and computer readable storage medium in detail.

The first embodiment of this application provides a method for pushing a distributable entity. The main body of the method can be a network information flow management platform. Figure 1 is a flowchart of the method for pushing a distributable entity provided by the first embodiment of this application. The method provided in this embodiment will be described in detail with reference to FIG. 1. The embodiments involved in the following description are used to explain the principle of the method, and are not a limitation of actual use.

As shown in Figure 1, the method for pushing a distributable entity provided in this embodiment includes the following steps:

S101: Acquire characteristic attribute information of a distributable entity.

This step is used to obtain characteristic attribute information of a distributable entity, which refers to a predetermined entity that is used for distributing to users and can display promotion information, such as a commodity. The promotion information refers to the information that can be propagated and promoted to the specific subject itself or the purpose or function of the specific subject depending on the distributable entity. In this embodiment, the promotion information is commercial advertisement information, and the distributable entity is a gift that is used to carry the commercial advertisement information and is used to distribute to specific users, such as a pre-prepared outer packaging or body Draw gifts with commercial advertising information.

The characteristic attribute information of the distributable entity refers to the information inherent to the distributable entity or that is given to reflect its value, applicability, and specific purpose, and it may be the user attribute applicable to the distributable entity Information, the category of the deliverable entity, the purpose of the deliverable entity, and the issuance conditions of the deliverable entity.

Wherein, the category and purpose of the distributable entity are attribute information inherent to the distributable entity itself, and the user attribute information applicable to the distributable entity and the issuance condition of the distributable entity are the assigned attribute information. The user attribute information applicable to the distributable entity refers to the specific attribute information of the user targeted by the distributable entity, that is, the distributable entity is only suitable for distributing to users with specific attribute information, The specific attribute information may be one or more of the following information: location information of the user, gender information of the user, age information of the user, consumption level information of the user, preference feature information of the user, and user background information. For example, the distributable entity may be a gift related to beauty that is only applicable to young women, or a gift with regional characteristics that is only applicable to high-spending users in a certain region, or only applicable to A gift containing a preference tag issued by a user who is interested in the gift, or a gift containing a background tag only applicable to users with a specific educational or work background.

The distribution conditions of the distributable entity refer to the pre-set prerequisites that need to be met when distributing the distributable entity, that is, the distributable entity is issued only when the prerequisite is met, for example, only when When the user browses the predetermined article for more than the predetermined length of time, or when the length of the user browses the predetermined article exceeds the predetermined proportion, the gift related to the user's preferences and background will be issued to the user.

S102: Acquire content attribute information of a predetermined information stream.

This step is used to obtain the content attribute information of a predetermined information stream. The predetermined information stream refers to the text information or audio and video information that is output on the output interface of the predetermined network information stream platform for specific users to browse, such as Articles recommended to users by an information recommendation engine based on data mining, or articles delivered on a self-media platform.

The content attribute information of the predetermined information stream includes one or more of the subject of the predetermined information stream, the keywords contained in the predetermined information stream, and the type of user targeted by the predetermined information stream. The subject of the predetermined information stream may be the subject information corresponding to the article, such as tourism landscape description, current affairs and political analysis, biographies, scientific literature, and product promotion; the user type targeted by the predetermined information stream may be related to the subject of the article. Or users with matching content, different article themes or content, their suitable browsing users are different, for example, some articles are only for people in a specific region, or at a specific age, gender, preference, educational background, or job Set for background users. This part of the information is the type of user targeted by the article.

S103: Match the characteristic attribute information of the distributable entity with the content attribute information of the predetermined information stream, and obtain, from the distributable entity, the entity to be pushed corresponding to the predetermined information stream according to the matching result.

After obtaining the characteristic attribute information of the distributable entity and the content attribute information of the predetermined information stream in the above steps, this step is used to match the characteristic attribute information of the distributable entity with the content attribute information of the predetermined information stream, and according to According to the matching result, the entity to be pushed corresponding to the predetermined information flow is determined from the distributable entities. The entity to be pushed refers to a distributable entity that can be used to associate with the predetermined information stream.

The method for matching the characteristic attribute information of a plurality of preselected distributable entities with the content attribute information of the predetermined information stream is to match the distributable entities with the predetermined information stream respectively, and the process may specifically be : The user attribute information, category, purpose, and issuance conditions applicable to multiple pre-selected deliverable entities are used as matching indicators, respectively, with the theme of the predetermined information flow, the keywords it contains, and the user targeted Calculate the correlation degree of each distributable entity to obtain the correlation value of each matching index of each distributable entity with respect to each content attribute information of the predetermined information stream. The correlation value refers to the matching index of each distributable entity and the predetermined information flow. The percentage of interconnections between the various content attribute information. In addition, the correlation value obtained above is combined with the weight corresponding to each predetermined matching index, and the correlation value of each distributable entity is weighted to obtain the final matching value of each distributable entity and the predetermined information flow.

According to the matching result, the process of obtaining the entity to be pushed corresponding to the predetermined information stream from the distributable entity may be: sorting the final matching value of the multiple distributable entities and the predetermined information stream, and determining according to the sorting result The entity to be pushed corresponding to the predetermined information flow, for example, a distributable entity corresponding to one or more final matching values with the best ranking as the entity to be pushed.

It should be noted that the above process of matching the characteristic attribute information of the distributable entity with the content attribute information of the predetermined information flow can also be: according to the separate matching rule of characteristic attribute information and content attribute information formulated in advance, the distributable entity Matching a certain characteristic attribute information of with the specific single content attribute information of the predetermined information stream, for example, matching the category of the deliverable entity with the keywords contained in the predetermined information stream, or matching the user attribute information applicable to the deliverable entity Match with the user type targeted by the predetermined information stream, or match the purpose of the deliverable entity with the theme of the predetermined information stream. The matching method can also be to calculate the relevance of the above-mentioned separately matched objects to obtain the relevance value. For sorting, the deliverable entity with the largest relevance value is regarded as the entity to be pushed, or the deliverable entity with the relevance value exceeding a predetermined threshold is regarded as the entity to be pushed.

S104: When the predetermined information flow is output, output the push information of the entity to be pushed on the output page of the predetermined information flow.

After obtaining the entity to be pushed corresponding to the predetermined information stream in the above step, this step is used to output the push information of the entity to be pushed on the output page of the predetermined information stream when the predetermined information stream is output. The push information of the entity to be pushed may be identification information of the entity to be pushed, such as any form of graphic information or identification code information associated with the entity to be pushed, or text information used to express the push items of the entity to be pushed.

The foregoing output of the push information of the entity to be pushed on the output page of the predetermined information stream may refer to the output of the push information in any position of the output page of the predetermined information stream, or it may be in the predetermined information stream. For example, the predetermined position can be the position of keywords that are highly related to the name and category of the entity to be pushed in the browsed article, or it can be based on the content of different lengths of the article. The page position preset by the subject or length of the page.

In this embodiment, the aforementioned entity to be pushed needs to display corresponding promotion information, and there are at least two types of promotion information used to display on the entity to be pushed. The at least two types of promotion information can be determined in advance or It is determined later, that is, before the characteristic attribute information of the distributable entity is obtained, the distributable entity has been preset with promotion information, and correspondingly, the promotion information is preset on the to-be-pushed entity obtained from the distributable entity; or Before or after the push information of the entity to be pushed is output on the output page of the predetermined information flow, the promotion information to be displayed on the entity to be pushed is determined. Specifically, one or more of the above information can be comprehensively determined for display based on the content attribute information of the predetermined information stream, the characteristic attribute information of the entity to be pushed, and the browsed status information of the predetermined information stream. The promotion information on the entity to be pushed.

Wherein, determining the promotion information to be displayed on the entity to be pushed according to the content attribute information of the predetermined information stream refers to the subject of the predetermined information stream, the keywords contained in the predetermined information stream, and the aforementioned predetermined information The user type targeted by the stream is determined for the promotion information displayed on the entity to be pushed. For example, if the topic of the predetermined information stream is an article related to beauty knowledge, the promotion information can be a promotion advertisement of beauty products; or the user type targeted by the predetermined information stream is young women, then the promotion information can be clothing related to young women Promotional advertisements of commodities such as, jewelry, etc

The above-mentioned determination of the promotion information to be displayed on the entity to be pushed based on the characteristic attribute information of the entity to be pushed refers to determining that it is relevant to the category, purpose, distribution conditions, and applicable user attribute information of the entity to be pushed. Promotional information. For example, if the entity to be pushed is a commodity with practical value, the promotion information may be a promotion advertisement of other commodities used in conjunction with the commodity.

The above-mentioned promotion information that is determined to be displayed on the entity to be pushed based on the browsed status information of the predetermined information stream refers to the length of time that the predetermined information stream is browsed or the extent or proportion of the browsed content in the reservation information stream , To determine the promotion information corresponding to the above-mentioned length of time, range or proportion. For example, when the length of time an article about beauty products has been viewed, or the length of the page being viewed reaches or exceeds a predetermined threshold, it indicates that the user has a high degree of interest in the article, and further believes that the user is interested in the beauty product Therefore, the promotion information can be a promotion advertisement for high-value beauty products.

In this embodiment, the number of entities to be pushed corresponding to the predetermined information stream obtained from the distributable entity in step S103 may be one or more. If the number of entities to be pushed is one, then The corresponding output method is to directly output the push information of the 1 entity to be pushed; if the number of entities to be pushed is more than one, the corresponding output method can be divided into two ways, method 1: the multiple entities to be pushed The entity’s push information is all output for selection by users who browse the predetermined information stream; Method 2: The multiple entities to be pushed obtained in the above steps are used as candidate entities to be pushed, and the push information of the entity to be pushed is displayed in the Before the step of outputting the output page of the predetermined information flow, the entity to be pushed is determined from the candidate entities to be pushed in the following manner:

First, when a predetermined information stream is output, personal attribute information of the target user who browses the predetermined information stream is obtained. The personal attribute information of the target user includes the location information of the target user, the gender information of the target user, the age information of the target user, the consumption level information of the target user, the preference feature information of the target user, and the background information of the target user. One or more.

Among them, the consumption level information of the target user and the preference characteristic information of the target user can be obtained through a third-party data platform. The consumption level information refers to the consumption level information of the target user as the target user's information obtained after aggregating the consumption data of the target user. The price gradient of preferred goods or services, for example, target users prefer high-priced products, low-priced products, or mid-range-priced products; the target user’s preference feature information can refer to the target user’s consumption record information after analysis The determined target user has a high degree of preference for specific goods or services, such as a certain category of goods, or the correlation with the purchased or selected goods of the target user determines the goods with a high degree of demand for the target user. It is based on the products that users tend to have a certain relevance to the products they own. The higher the relevance, the greater the target user’s demand for the merchandise. The relevance can be set as follows: Products with the same attributes of the purchased or selected products are considered to be highly related to the above-mentioned purchased or selected products. The same attributes may correspond to the same author, same brand and other information between the products, or different categories that users often buy in combination Products or products that are functionally complementary are highly relevant.

Secondly, match the personal attribute information of the target user with the characteristic attribute information of the multiple candidate entities to be pushed, and according to the matching result, obtain the entity matching the target user from the candidate entities to be pushed, and use it as The entity to be pushed. Specifically, the correlation degree between the personal attribute information of the target user and the characteristic attribute information of the entity to be pushed can be calculated to obtain the correlation degree of each matching index of each deliverable entity with respect to each content attribute information of the predetermined information stream Value, the correlation value refers to the percentage of the correlation between each matching index of the distributable entity and each content attribute information of the predetermined information stream, which is used to indicate the personal attribute information of the target user and the characteristics of the candidate entity to be pushed The degree of relevance of attribute information can be realized by calculation models such as probability models or vector space models. Among them, the vector space model is an algebraic model that can be applied to assess the correlation between information. The processing of text content such as the feature attribute information of the candidate entities to be pushed is simplified to vector operations in the vector space, and the semantic relevance is expressed by the spatial similarity. Through the above-mentioned correlation calculation, the entity to be pushed with the strongest correlation degree of the target user can be obtained and used as the entity to be pushed that matches the target user and is finally pushed to the user.

Finally, the above-mentioned push information of the entity to be pushed that matches the target user and is finally pushed to the user is output on the output page of the predetermined information flow.

In this embodiment, after the push information of the entity to be pushed is output on the output page of the predetermined information flow, the user's operation instruction information for the push information of the entity to be pushed can also be received, for example, receiving the entity to be pushed by the user The operation instruction information generated by clicking or sliding the push information of the push information. The relevant operation of the push information of the user to be pushed is used to indicate whether the user wants to know the relevant information of the push entity, or to indicate whether the user accepts the pending information. Push entity.

If the above operation instruction information is used to indicate that the user chooses to receive the entity to be pushed, it can output target delivery information for the recipient of the entity to be pushed to complete, and the target delivery information includes at least: the recipient The identity information of and the delivery address of the entity to be pushed, such as the user’s name, contact information, home address or work address and other information. This method can be used to collect the user's personal information as the original data of the big data application platform.

In this embodiment, before or after the push information of the entity to be pushed that matches the target user is output on the output page of the predetermined information stream, in addition to the above method of determining promotion information, it can also be based on the target user’s The personal attribute information determines the promotion information used to display on the entity to be pushed; or the personal attribute information of the target user and the content attribute information of the aforementioned predetermined information stream, the characteristic attribute information of the entity to be pushed, and the browsing status of the predetermined information stream One or more of the information such as information is combined, and the promotion information to be displayed on the entity to be pushed is jointly determined based on the combined information. For the specific determination method, please refer to the above content, which will not be repeated here.

The method for pushing a distributable entity provided in this embodiment uses the predetermined category, purpose, issuance conditions, and applicable user attribute information of the distributable entity that is used to distribute to users and can display promotion information. A table or multiple types of tables, which are output on the output interface of the network information flow platform, are used for specific users to browse text information or audio and video information and other predetermined information flow topics, keywords included, and targeted One or more of the content attribute information such as user type is matched, and the entity to be pushed corresponding to the predetermined information flow is determined from the aforementioned distributable entities according to the matching result, and when the predetermined information flow is output, According to personal attribute information such as location information, gender information, age information, consumption level information, preference feature information, and background information of the user browsing the predetermined information stream, determine the information to be used from the above entities to be pushed Display the entity to be pushed on the output page of the predetermined information flow, and output the push information of the entity to be pushed on the output page of the predetermined information flow. In addition, after the entity to be pushed corresponding to the predetermined information flow is determined from the aforementioned distributable entities, or the entity to be pushed is determined from the entity to be pushed for displaying its push information on the output page of the predetermined information flow. Before or after the entity is pushed, one or more of the characteristic attribute information of the entity to be pushed, the content attribute information of the predetermined information stream, and the personal attribute information of the target user can be determined to be used for display in the entity to be pushed. Promotional information on

By using this method, while browsing the network information stream, the user can obtain the distributable entity related to the network information stream and/or the user's personal attribute information and displaying the promotion information, so as to realize the personalized push of the distributable entity. And it can drive users to fully browse the network information flow, enhance the output value and browseability of the network information flow, and improve the correlation between the network information flow and the user, thereby further increasing the user's interest threshold in the network information flow; and , To display the promotion information on the entity to be pushed, increase the push value of the distributable entity, improve the availability and output value of the network information flow, and finally realize the effective delivery of the promotion information.

The above-mentioned first embodiment provides a method for pushing a distributable entity. Correspondingly, the second embodiment of this application also provides a device for pushing a distributable entity, because the device embodiment is basically similar to the method embodiment Therefore, the description is relatively simple. For details of related technical features, please refer to the corresponding description of the method embodiment provided above. The following description of the device embodiment is only illustrative.

Please refer to FIG. 2 to understand this embodiment. FIG. 2 is a unit block diagram of the apparatus provided in this embodiment. As shown in FIG. 2, the apparatus provided in this embodiment includes:

The characteristic attribute information obtaining unit 201 of the distributable entity is used to obtain the characteristic attribute information of the distributable entity; the distributable entity can be used to display promotion information, the promotion information can be commercial advertisement information, and the distributable entity can be used to carry commercial advertisements. Information gift.

The content attribute information obtaining unit 202 of the predetermined information stream is used to obtain the content attribute information of the predetermined information stream; the predetermined information stream may be text information, audio, video information, or audio and video used for output on the predetermined information stream platform information.

The entity to be pushed determining unit 203 is configured to match the characteristic attribute information of the distributable entity with the content attribute information of the predetermined information flow, and obtain the entity to be pushed corresponding to the predetermined information flow from the distributable entity according to the matching result;

The push information output unit 204 is configured to output the push information of the entity to be pushed on the output page of the predetermined information stream when the predetermined information stream is output.

Optionally, the entities to be pushed corresponding to the predetermined information flow obtained from the distributable entities are not less than two candidate entities to be pushed, and the push information output unit 204 includes:

The personal attribute information obtaining subunit is used to obtain the personal attribute information of the target user browsing the predetermined information stream;

The entity to be pushed obtains subunit, which is used to match the personal attribute information of the target user with the characteristic attribute information of the candidate entity to be pushed, and according to the matching result, obtain the entity matching the target user from the candidate entity to be pushed, and combine it As the entity to be pushed.

Optionally, the device further includes: a promotion information determining unit, configured to determine the promotion information to be displayed on the entity to be pushed. Specifically, it is used to determine the promotion information to be displayed on the entity to be pushed according to at least one of the following information:

Personal attribute information of the target user;

Content attribute information of the predetermined information flow;

The characteristic attribute information of the entity to be pushed;

The browsed status information of the scheduled information stream.

Optionally, there are at least two types of promotion information used to display on the entity to be pushed.

The entity to be pushed obtaining subunit is specifically used to: calculate the correlation between the personal attribute information of the target user and the characteristic attribute information of the candidate entity to be pushed, and use the entity to be pushed with the strongest correlation with the target user as the match to the target user The entity to be pushed.

Optionally, the personal attribute information of the target user includes location information of the target user; gender information of the target user; age information of the target user; consumption level information of the target user; preference characteristic information of the target user; background information of the target user At least one of:

User attribute information applicable to the dispatchable entity;

Categories of deliverable entities;

The purpose of the deliverable entity;

The distribution conditions of the distributable entity.

The location information of the user applicable to the deliverable entity;

Gender information of the user applicable to the deliverable entity;

The age information of the user applicable to the deliverable entity;

Consumption level information of users applicable to the deliverable entity;

User preference characteristic information applicable to the deliverable entity;

Background information of the user to whom the deliverable entity applies.

Subject of the scheduled information flow;

Keywords contained in the predetermined information stream;

The type of user targeted by the scheduled information flow.

Optionally, the device further includes: an operation instruction information receiving unit, configured to receive operation instruction information for pushing information of the entity to be pushed.

Optionally, the device further includes: a target distribution information output unit for outputting target distribution information for the receiving subject of the entity to be pushed to complete.

In the above-mentioned embodiments, a method for pushing a distributable entity and a pushing device for a distributable entity are provided. In addition, the third embodiment of the present application also provides an electronic device. The implementation of the electronic device is as follows:

Please refer to FIG. 3 to understand this embodiment. FIG. 3 is a schematic diagram of the electronic device provided in this embodiment.

As shown in FIG. 3, the electronic device includes: a processor 301; a memory 302;

The memory 302 is used to store the push program of the distributable entity. When the program is read and executed by the processor, the following operations are performed:

Obtain the characteristic attribute information of the dispatchable entity; the dispatchable entity can be used to display promotion information;

Obtain content attribute information of a predetermined information stream;

Match the characteristic attribute information of the distributable entity with the content attribute information of the predetermined information stream, and obtain the entity to be pushed corresponding to the predetermined information stream from the distributable entity according to the matching result;

When the predetermined information stream is output, the push information of the entity to be pushed is output on the output page of the predetermined information stream.

Optionally, it also includes: determining the promotion information to be displayed on the entity to be pushed.

Optionally, determining the promotion information to be displayed on the entity to be pushed includes determining the promotion information to be displayed on the entity to be pushed according to at least one of the following information:

Content attribute information of the predetermined information flow;

The characteristic attribute information of the entity to be pushed;

The browsed status information of the scheduled information stream.

Optionally, in the step of obtaining the entity to be pushed corresponding to the predetermined information flow from the distributable entity, the entity to be pushed includes no less than two candidate entities to be pushed; Before the output step of the output page of the information flow, the entity to be pushed is determined from the candidate entities to be pushed in the following way:

Obtain the personal attribute information of the target user who browses the predetermined information stream;

The personal attribute information of the target user is matched with the characteristic attribute information of the candidate entity to be pushed, and according to the matching result, an entity that matches the target user is obtained from the candidate entity to be pushed and used as the entity to be pushed.

Optionally, after the step of obtaining an entity matching the target user from the candidate entities to be pushed and using it as the entity to be pushed, the method further includes: determining the promotion information to be displayed on the entity to be pushed.

Personal attribute information of the target user;

The characteristic attribute information of the entity to be pushed;

Content attribute information of the predetermined information flow;

The browsed status information of the scheduled information stream.

Optionally, the personal attribute information of the target user is matched with the characteristic attribute information of the candidate entity to be pushed, and according to the matching result, an entity that matches the target user is obtained from the candidate entity to be pushed and used as the entity to be pushed, include:

The personal attribute information of the target user is calculated with the characteristic attribute information of the candidate entity to be pushed, and the entity with the strongest correlation with the target user among the candidate entities to be pushed is used as the entity to be pushed.

Location information of the target user;

Gender information of the target user;

Age information of the target user;

The consumption level information of the target user;

The preference characteristic information of the target user;

Background information of the target user.

User attribute information applicable to the dispatchable entity;

Categories of deliverable entities;

The purpose of the deliverable entity;

The distribution conditions of the distributable entity.

The location information of the user applicable to the deliverable entity;

Gender information of the user applicable to the deliverable entity;

The age information of the user applicable to the deliverable entity;

Consumption level information of users applicable to the deliverable entity;

Background information of the user to whom the deliverable entity applies.

Subject of the scheduled information flow;

Keywords contained in the predetermined information stream;

The type of user targeted by the scheduled information flow.

Optionally, it further includes: receiving operation instruction information for the push information of the entity to be pushed.

Optionally, the method further includes: outputting target distribution information for the receiving subject of the entity to be pushed to complete.

Optionally, the promotion information is commercial advertising information, and the deliverable entity is a gift for carrying commercial advertising information.

Optionally, a predetermined information stream refers to text information, audio, video information, or audio-visual information used for output on a predetermined information stream platform.

In a typical configuration, the computing device includes one or more processors (CPU), input/output interfaces, network interfaces, and memory.

The memory may include non-permanent memory in a computer readable medium, random access memory (RAM) and/or non-volatile memory, such as read-only memory (ROM) or flash memory (flash RAM). Memory is an example of computer-readable media.

1. Computer-readable media includes permanent and non-permanent, removable and non-removable media, and information storage can be realized by any method or technology. The information can be computer-readable instructions, data structures, program modules, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), static random access memory (SRAM), dynamic random access memory (DRAM), other types of random access memory (RAM), read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), flash memory or other memory technologies, read-only compact disc read-only memory (CD-ROM), digital versatile disc (DVD) or other optical storage, Magnetic tape cassettes, magnetic tape magnetic disk storage or other magnetic storage devices or any other non-transmission media can be used to store information that can be accessed by computing devices. According to the definition in this article, computer-readable media does not include non-transitory computer-readable media (transitory media), such as modulated data signals and carrier waves.

2. Those skilled in the art should understand that the embodiments of the present application can be provided as methods, systems or computer program products. Therefore, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment, or an embodiment combining software and hardware. Moreover, the present application may take the form of a computer program product implemented on one or more computer usable storage media (including but not limited to disk storage, CD-ROM, optical storage, etc.) containing computer usable program code.

Although this application is disclosed as above with preferred embodiments, it is not intended to limit the application. Any person skilled in the art can make possible changes and modifications without departing from the spirit and scope of the application. Therefore, this application The scope of protection shall be subject to the scope defined by the claims of this application.

Claims

A method for pushing a distributable entity, which is characterized in that it includes:

Obtain characteristic attribute information of a distributable entity; the distributable entity can be used to display promotion information;

Obtain content attribute information of a predetermined information stream;

Matching the characteristic attribute information of the distributable entity with the content attribute information of the predetermined information stream, and obtaining, from the distributable entity, the entity to be pushed corresponding to the predetermined information stream according to the matching result;

When the predetermined information flow is in the output state, the push information of the entity to be pushed is output on the output page of the predetermined information flow.
The method according to claim 1, further comprising:

Determine the promotion information to be displayed on the entity to be pushed.
The method according to claim 2, wherein the determining the promotion information to be displayed on the entity to be pushed comprises determining the promotion information to be displayed on the entity to be pushed according to at least one of the following information Promotional information:

Content attribute information of the predetermined information stream;

Characteristic attribute information of the entity to be pushed;

The browsed state information of the predetermined information stream.
The method according to claim 1, wherein in the step of obtaining from the distributable entity the entities to be pushed corresponding to the predetermined information flow, the entities to be pushed include no less than two entities. A candidate entity to be pushed; before the step of outputting the push information of the entity to be pushed on the output page of the predetermined information flow, the candidate entity to be pushed is determined in the following manner entity:

Obtain personal attribute information of the target user browsing the predetermined information stream;

The personal attribute information of the target user is matched with the characteristic attribute information of the candidate entity to be pushed, and according to the matching result, an entity that matches the target user is obtained from the candidate entity to be pushed, and used as The entity to be pushed.
The method according to claim 4, characterized in that, after the step of obtaining an entity matching the target user from the candidate entity to be pushed and using it as the entity to be pushed, the method further comprises : Determine the promotion information to be displayed on the entity to be pushed.
The method according to claim 5, wherein the determining the promotion information to be displayed on the entity to be pushed comprises determining the promotion information to be displayed on the entity to be pushed according to at least one of the following information Promotional information:

Personal attribute information of the target user;

Characteristic attribute information of the entity to be pushed;

Content attribute information of the predetermined information stream;

The browsed state information of the predetermined information stream.
The method according to any one of claims 2-6, wherein the types of promotion information used for displaying on the entity to be pushed are at least two types.
The method according to claim 4, wherein the personal attribute information of the target user is matched with the characteristic attribute information of the candidate entity to be pushed, and according to the matching result, from the candidate entity to be pushed Obtaining an entity matching the target user and using it as the entity to be pushed includes:

Calculate the correlation between the personal attribute information of the target user and the characteristic attribute information of the candidate entity to be pushed, and use the entity with the strongest correlation with the target user among the candidate entities to be pushed as the entity to be pushed. Push entity.
The method according to claim 4, wherein the personal attribute information of the target user includes at least one of the following:

Location information where the target user is located;

The gender information of the target user;

The age information of the target user;

The consumption level information of the target user;

The preference feature information of the target user;

Background information of the target user.
The method according to claim 1, wherein the characteristic attribute information of the distributable entity includes at least one of the following:

User attribute information applicable to the distributable entity;

The category of the distributable entity;

The purpose of the distributable entity;

The issuance conditions of the distributable entity.
The method according to claim 10, wherein the user attribute information applicable to the distributable entity includes at least one of the following:

Location information of the user to which the distributable entity applies;

Gender information of users to which the distributable entity applies;

The age information of the user to which the deliverable entity is applicable;

Consumption level information of the user to which the distributable entity is applicable;

User preference feature information applicable to the distributable entity;

Background information of users to which the distributable entity applies.
The method according to claim 1, wherein the content attribute information of the predetermined information stream includes at least one of the following:

The subject of the predetermined information flow;

Keywords contained in the predetermined information stream;

The user type targeted by the predetermined information flow.
The method of claim 13, further comprising:

Output the target distribution information for the receiving subject of the entity to be pushed to complete.
A push device for distributable entities, characterized in that it comprises:

The characteristic attribute information obtaining unit of the distributable entity is used to obtain the characteristic attribute information of the distributable entity; the distributable entity can be used to display promotion information;

The content attribute information obtaining unit of the predetermined information flow is used to obtain the content attribute information of the predetermined information flow;

The entity to be pushed determining unit is configured to match the characteristic attribute information of the distributable entity with the content attribute information of the predetermined information stream, and obtain from the distributable entity that matches the predetermined information stream according to the matching result. The corresponding entity to be pushed;

The push information output unit is configured to output the push information of the entity to be pushed on the output page of the predetermined information flow when the predetermined information flow is output.
An electronic device, characterized in that it comprises:

processor;

The memory is used to store the push program of the distributable entity, and when the program is read and executed by the processor, the following operations are performed:

Obtain characteristic attribute information of a distributable entity; the distributable entity can be used to display promotion information;

Obtain content attribute information of a predetermined information stream;

Matching the characteristic attribute information of the distributable entity with the content attribute information of the predetermined information stream, and obtaining, from the distributable entity, the entity to be pushed corresponding to the predetermined information stream according to the matching result;

When the predetermined information flow is output, the push information of the entity to be pushed is output on the output page of the predetermined information flow.