CN110035111A - A kind of method for pushing and device dispensing entity - Google Patents
A kind of method for pushing and device dispensing entity Download PDFInfo
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- CN110035111A CN110035111A CN201910035447.5A CN201910035447A CN110035111A CN 110035111 A CN110035111 A CN 110035111A CN 201910035447 A CN201910035447 A CN 201910035447A CN 110035111 A CN110035111 A CN 110035111A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0631—Item recommendations
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
Abstract
This application discloses method for pushing and device that one kind can dispense entity, this method comprises: obtaining the characteristic attribute information that can dispense entity；Entity, which can be dispensed, can be used in showing promotion message；Obtain the content attribute information of predetermined information stream；The characteristic attribute information that entity can be dispensed is matched with the content attribute information of predetermined information stream, according to matching result, obtains entity to be pushed corresponding with predetermined information stream from that can dispense in entity；When predetermined information stream is in by output state, the output page by the pushed information of entity to be pushed in predetermined information stream is exported.By using this method, while may make user's browsing network information stream, obtain that, displaying relevant to the network information flow have a promotion message dispenses entity, improve the relevance between network information flow and user, improve user experience, it realizes the personalized push that can dispense entity, while the value of export for enhancing network information flow and browsable property, realizes effective dispensing of promotion message.
Description
Technical field
This application involves information popularization fields, and in particular to one kind can dispense the method for pushing of entity.The application relates to simultaneously
And a kind of a kind of driving means, a kind of electronic equipment and computer-readable storage medium that can dispense entity.
Background technique
With the development of internet technology, the text information or audio/video information exported on various network information flow platforms
Etc. network information flows had been more and more widely used, for example, the information recommendation engine based on data mining to user recommend
Article or using from media platform issued as carrier for user read article, above-mentioned article theme include tourism scape
See the various contents such as description, current events Political Analysis, personage's biography, scientific literature and commodity brief introduction, for realizing knowledge dissemination,
The purpose of values transmitting or commodity promotion.Wherein, the granting of promotion message is realized and exporting to network information flow
It has been widely applied that, for example, the distribution method of common promotion message are as follows: when user is defeated in the user interface of search engine
When entering searching request, search engine directly to the user output largely with its lower promotion message of searching request degree of correlation, with
This realizes the granting purpose of promotion message.
However, the above-mentioned application mode to network information flow has the disadvantage that
While exporting network information flow, promotion message directly is exported to user, which is not based on user
Real demand, directly export the promotion message unrelated with its searching request to user, influence user experience；
The output process of existing network information flow is mainly the output based on content, and user is for the clear of network information flow
Depth of looking at is based primarily upon user to the perception degree of article content, that is, the utilizability of network information flow is mainly reflected in it
Hold itself, lacks other incentive measures for promoting user go deep into browsing, influence the utilizability and output of network information flow
Value.
Summary of the invention
The application provides a kind of method for pushing that can dispense entity, to solve the existing application mode to network information flow
The problem of influencing user experience and influencing the utilizability and value of export of network information flow.In addition the application provides one kind can
Dispense the driving means and a kind of electronic equipment of entity.
The application provides a kind of method for pushing that can dispense entity, and this method comprises the following steps:
Obtain the characteristic attribute information that can dispense entity；The entity that dispenses can be used in showing promotion message；
Obtain the content attribute information of predetermined information stream；
The characteristic attribute information for dispensing entity is matched with the content attribute information of the predetermined information stream,
According to matching result, entity to be pushed corresponding with the predetermined information stream is obtained in entity from described dispense；
When the predetermined information stream is in by output state, by the pushed information of the entity to be pushed described predetermined
The output page of information flow is exported.
Optionally, further includes: determine for showing described wait push promotion message physically.
Optionally, the determination is for showing described wait push promotion message physically, including according to following information
At least one of determine for showing described wait push promotion message physically:
The content attribute information of the predetermined information stream；
The characteristic attribute information of the entity to be pushed；
The predetermined information stream by browse state information.
Optionally, described that entity to be pushed corresponding with the predetermined information stream is obtained in entity from described dispense
In step, the entity to be pushed includes candidate's entity to be pushed that quantity is no less than two；Described by the reality to be pushed
The pushed information of body is before the step of output page of the predetermined information stream is exported, in the following way from the time
It selects and determines the entity to be pushed in entity wait push:
Obtain the personal attribute information for browsing the target user of the predetermined information stream；
By the progress of the characteristic attribute information of the personal attribute information of the target user and candidate entity to be pushed
Match, according to matching result, from the candidate wait push the entity for obtaining in entity and matching with the target user, and is made
For the entity to be pushed.
Optionally, it is described from it is described candidate wait push the entity for obtaining in entity and matching with the target user, and
After the step of as the entity to be pushed, further includes: determine for showing described wait push popularization physically
Information.
Optionally, the determination is for showing described wait push promotion message physically, including according to following information
At least one of determine for showing described wait push promotion message physically:
The personal attribute information of the target user；
The characteristic attribute information of the entity to be pushed；
The content attribute information of the predetermined information stream；
The predetermined information stream by browse state information.
Optionally, which is characterized in that described for showing the type described wait push promotion message physically at least
It is two kinds.
Optionally, the characteristic attribute of the personal attribute information by the target user and candidate's entity to be pushed
Information is matched, according to matching result, from the candidate wait push the reality for obtaining in entity and matching with the target user
Body, and as the entity to be pushed, comprising:
The personal attribute information of the target user and the characteristic attribute information of candidate entity to be pushed are subjected to phase
Guan Du is calculated, using it is described it is candidate wait push in entity with the target user have the entity of strongest correlation degree as described in
Push entity.
Optionally, the personal attribute information of the target user includes at least one of following:
The location of target user information；
The gender information of the target user；
The age information of the target user；
The consumption class information of the target user；
The preference profiles information of the target user；
The background information of the target user.
Optionally, the characteristic attribute information for dispensing entity includes at least one of following:
The customer attribute information for dispensing entity and being applicable in；
The category for dispensing entity；
The purposes for dispensing entity；
The granting condition for dispensing entity.
It is optionally, described that dispense customer attribute information that entity is applicable in include at least one of following:
It is described to dispense the location of user that entity is applicable in information；
The gender information for dispensing the user that entity is applicable in；
It is described to dispense age information locating for the user that entity is applicable in；
The consumption class information for dispensing the user that entity is applicable in；
The preference profiles information for dispensing the user that entity is applicable in；
The background information for dispensing the user that entity is applicable in.
Optionally, the content attribute information of the predetermined information stream includes at least one of following:
The theme of the predetermined information stream；
The keyword that the predetermined information stream is included；
The targeted user type of the predetermined information stream.
Optionally, further includes: receive the operation instruction information of the pushed information for the entity to be pushed.
Optionally, further includes: output is used to carry out perfect target for the reception main body of the entity to be pushed to match to deliver letters
Breath.
Optionally, the promotion message is commercial information, and the entity that dispenses is wide for carrying the business
Accuse the gift of information.
Optionally, the predetermined information stream refers to the text envelope for being used for being exported on scheduled information flow platform
Breath, audio, video information or audio/video information.
The application also provides a kind of driving means that can dispense entity, comprising:
The characteristic attribute information obtaining unit that entity can be dispensed, for obtaining the characteristic attribute information that can dispense entity；Institute
Entity can be dispensed by, which stating, can be used in showing promotion message；
The content attribute information obtaining unit of predetermined information stream, for obtaining the content attribute information of predetermined information stream；
Entity determination unit to be pushed, for by the characteristic attribute information for dispensing entity and the predetermined information stream
Content attribute information matched, according to matching result, obtained in entity and the predetermined information stream phase from described dispense
Corresponding entity to be pushed；
Pushed information output unit, for when the predetermined information stream is exported, by the push of the entity to be pushed
Information is exported in the output page of the predetermined information stream.
Optionally, further includes: determine for showing described wait push promotion message physically.
Optionally, the determination is for showing described wait push promotion message physically, including according to following information
At least one of determine for showing described wait push promotion message physically:
The content attribute information of the predetermined information stream；
The characteristic attribute information of the entity to be pushed；
The predetermined information stream by browse state information.
Optionally, described that entity to be pushed corresponding with the predetermined information stream is obtained in entity from described dispense
In step, the entity to be pushed includes candidate's entity to be pushed that quantity is no less than two；Described by the reality to be pushed
The pushed information of body is before the step of output page of the predetermined information stream is exported, in the following way from the time
It selects and determines the entity to be pushed in entity wait push:
Obtain the personal attribute information for browsing the target user of the predetermined information stream；
By the progress of the characteristic attribute information of the personal attribute information of the target user and candidate entity to be pushed
Match, according to matching result, from the candidate wait push the entity for obtaining in entity and matching with the target user, and is made
For the entity to be pushed.
Optionally, it is described from it is described candidate wait push the entity for obtaining in entity and matching with the target user, and
After the step of as the entity to be pushed, further includes: determine for showing described wait push popularization physically
Information.
Optionally, the determination is for showing described wait push promotion message physically, including according to following information
At least one of determine for showing described wait push promotion message physically:
The personal attribute information of the target user；
The characteristic attribute information of the entity to be pushed；
The content attribute information of the predetermined information stream；
The predetermined information stream by browse state information.
Optionally, which is characterized in that described for showing the type described wait push promotion message physically at least
It is two kinds.
Optionally, the characteristic attribute of the personal attribute information by the target user and candidate's entity to be pushed
Information is matched, according to matching result, from the candidate wait push the reality for obtaining in entity and matching with the target user
Body, and as the entity to be pushed, comprising:
The personal attribute information of the target user and the characteristic attribute information of candidate entity to be pushed are subjected to phase
Guan Du is calculated, using it is described it is candidate wait push in entity with the target user have the entity of strongest correlation degree as described in
Push entity.
Optionally, the personal attribute information of the target user includes at least one of following:
The location of target user information；
The gender information of the target user；
The age information of the target user；
The consumption class information of the target user；
The preference profiles information of the target user；
The background information of the target user.
Optionally, the characteristic attribute information for dispensing entity includes at least one of following:
The customer attribute information for dispensing entity and being applicable in；
The category for dispensing entity；
The purposes for dispensing entity；
The granting condition for dispensing entity.
It is optionally, described that dispense customer attribute information that entity is applicable in include at least one of following:
It is described to dispense the location of user that entity is applicable in information；
The gender information for dispensing the user that entity is applicable in；
It is described to dispense age information locating for the user that entity is applicable in；
The consumption class information for dispensing the user that entity is applicable in；
The preference profiles information for dispensing the user that entity is applicable in；
The background information for dispensing the user that entity is applicable in.
Optionally, the content attribute information of the predetermined information stream includes at least one of following:
The theme of the predetermined information stream；
The keyword that the predetermined information stream is included；
The targeted user type of the predetermined information stream.
Optionally, further includes: receive the operation instruction information of the pushed information for the entity to be pushed.
Optionally, further includes: output is used to carry out perfect target for the reception main body of the entity to be pushed to match to deliver letters
Breath.
Optionally, the promotion message is commercial information, and the entity that dispenses is wide for carrying the business
Accuse the gift of information.
Optionally, the predetermined information stream refers to the text envelope for being used for being exported on scheduled information flow platform
Breath, audio, video information or audio/video information.
The application also provides a kind of electronic equipment, comprising:
Processor；Memory, for storing the push products that can dispense entity, described program is read by the processor
When execution, perform the following operations:
Obtain the characteristic attribute information that can dispense entity；The entity that dispenses can be used in showing promotion message；
Obtain the content attribute information of predetermined information stream；
The characteristic attribute information for dispensing entity is matched with the content attribute information of the predetermined information stream,
According to matching result, entity to be pushed corresponding with the predetermined information stream is obtained in entity from described dispense；
When the predetermined information stream is exported, by the pushed information of the entity to be pushed in the predetermined information stream
The output page is exported.
Optionally, further includes: determine for showing described wait push promotion message physically.
Optionally, the determination is for showing described wait push promotion message physically, including according to following information
At least one of determine for showing described wait push promotion message physically:
The content attribute information of the predetermined information stream；
The characteristic attribute information of the entity to be pushed；
The predetermined information stream by browse state information.
Optionally, described that entity to be pushed corresponding with the predetermined information stream is obtained in entity from described dispense
In step, the entity to be pushed includes candidate's entity to be pushed that quantity is no less than two；Described by the reality to be pushed
The pushed information of body is before the step of output page of the predetermined information stream is exported, in the following way from the time
It selects and determines the entity to be pushed in entity wait push:
Obtain the personal attribute information for browsing the target user of the predetermined information stream；
By the progress of the characteristic attribute information of the personal attribute information of the target user and candidate entity to be pushed
Match, according to matching result, from the candidate wait push the entity for obtaining in entity and matching with the target user, and is made
For the entity to be pushed.
Optionally, it is described from it is described candidate wait push the entity for obtaining in entity and matching with the target user, and
After the step of as the entity to be pushed, further includes: determine for showing described wait push popularization physically
Information.
Optionally, the determination is for showing described wait push promotion message physically, including according to following information
At least one of determine for showing described wait push promotion message physically:
The personal attribute information of the target user；
The characteristic attribute information of the entity to be pushed；
The content attribute information of the predetermined information stream；
The predetermined information stream by browse state information.
Optionally, which is characterized in that described for showing the type described wait push promotion message physically at least
It is two kinds.
Optionally, the characteristic attribute of the personal attribute information by the target user and candidate's entity to be pushed
Information is matched, according to matching result, from the candidate wait push the reality for obtaining in entity and matching with the target user
Body, and as the entity to be pushed, comprising:
The personal attribute information of the target user and the characteristic attribute information of candidate entity to be pushed are subjected to phase
Guan Du is calculated, using it is described it is candidate wait push in entity with the target user have the entity of strongest correlation degree as described in
Push entity.
Optionally, the personal attribute information of the target user includes at least one of following:
The location of target user information；
The gender information of the target user；
The age information of the target user；
The consumption class information of the target user；
The preference profiles information of the target user；
The background information of the target user.
Optionally, the characteristic attribute information for dispensing entity includes at least one of following:
The customer attribute information for dispensing entity and being applicable in；
The category for dispensing entity；
The purposes for dispensing entity；
The granting condition for dispensing entity.
It is optionally, described that dispense customer attribute information that entity is applicable in include at least one of following:
It is described to dispense the location of user that entity is applicable in information；
The gender information for dispensing the user that entity is applicable in；
It is described to dispense age information locating for the user that entity is applicable in；
The consumption class information for dispensing the user that entity is applicable in；
The preference profiles information for dispensing the user that entity is applicable in；
The background information for dispensing the user that entity is applicable in.
Optionally, the content attribute information of the predetermined information stream includes at least one of following:
The theme of the predetermined information stream；
The keyword that the predetermined information stream is included；
The targeted user type of the predetermined information stream.
Optionally, further includes: receive the operation instruction information of the pushed information for the entity to be pushed.
Optionally, further includes: output is used to carry out perfect target for the reception main body of the entity to be pushed to match to deliver letters
Breath.
Optionally, the promotion message is commercial information, and the entity that dispenses is wide for carrying the business
Accuse the gift of information.
Optionally, the predetermined information stream refers to the text envelope for being used for being exported on scheduled information flow platform
Breath, audio, video information or audio/video information.
Compared with prior art, the application has the following advantages:
The method for pushing provided by the present application for dispensing entity obtains the characteristic attribute information that can dispense entity and predetermined letter
The content attribute information of stream is ceased, this, which can dispense entity, can be used in showing promotion message, and what be will acquire dispenses the feature of entity
Attribute information is matched with the content attribute information of predetermined information stream, according to matching result, from can dispense in entity obtain with
The corresponding entity to be pushed of predetermined information stream, also, when predetermined information stream is in by output state, by entity to be pushed
Pushed information is exported in the output page of predetermined information stream.By using this method, user's browsing network information may make
While stream, the entity that dispenses that, displaying relevant to the network information flow has promotion message is obtained, user experience is improved, mentions
Relevance between high network information flow and user realizes the personalized push that can dispense entity, in enhancing network information flow
While value of export and browsable property, effective dispensing of promotion message is realized.
Detailed description of the invention
Fig. 1 is the method flow diagram that the application first embodiment provides；
Fig. 2 is the device unit block diagram that the application second embodiment provides；
Fig. 3 is the electronic equipment schematic diagram that the application 3rd embodiment provides.
Specific embodiment
Many details are explained in the following description in order to fully understand the application.But the application can be with
Much it is different from other way described herein to implement, those skilled in the art can be without prejudice to the application intension the case where
Under do similar popularization, therefore the application is not limited by following public specific implementation.
For the application scenarios of network information flow, in order to promote the utilizability and value of export of network information flow, this Shen
A kind of method for pushing, the driving means for dispensing entity corresponding with this method, electronics that can dispense entity please be provide to set
Standby and computer-readable storage medium.Embodiment presented below can to the method, device, electronic equipment and computer
Storage medium is read to be described in detail.
The application first embodiment provides a kind of method for pushing that can dispense entity, and the application main body of this method can be net
Network Information Flow Management platform, Fig. 1 are the method for pushing flow chart for dispensing entity that the application first embodiment provides, and are tied below
Fig. 1 is closed method provided in this embodiment is described in detail.Embodiment involved in being described below is for the side of explanation
Method principle is not the restriction of actual use.
As shown in Figure 1, the method for pushing provided in this embodiment for dispensing entity includes the following steps:
S101 obtains the characteristic attribute information that can dispense entity.
For obtaining the characteristic attribute information that can dispense entity, this can dispense entity and refer to predetermined use this step
In the entity that promotion message is provided and can shown to user, such as commodity.The promotion message refers to rely on
The information for dispensing entity, the purposes or function of special body itself or special body being propagated and promoted.?
In the present embodiment, the promotion message is commercial information, and the entity that dispenses is for carrying the commercial advertisement letter
Gift cease, for being provided to specific user, such as drafting has commercial advertisement on pre-prepd outer packing or ontology
The gift of information.
The characteristic attribute information for dispensing entity refer to it is described can dispense entity inherently or be endowed
Be able to reflect its value, the information of applicability and special-purpose, can be described in can dispense the user that entity is applicable in
Attribute information, the category for dispensing entity, the purposes for dispensing entity and the granting item for dispensing entity
The information such as part.
Wherein, the category for dispensing entity and purposes can dispense the attribute information of entity inherently, institute for described in
It is the attribute information being endowed that customer attribute information that entity is applicable in and the granting condition for dispensing entity can be dispensed by, which stating,.
It is described to dispense the customer attribute information that entity is applicable in and refer to described to dispense spy possessed by the targeted user of entity
Determine attribute information, that is, the entity that dispenses is only applicable to provide to the user with particular community information, the specified genus
Property information can be one of following information or a variety of: the location of user information, the gender information of user, locating for user
Age information, consumption class information, the preference profiles information of user and the background information of user of user.Such as this can match
Sending entity can be the gift relevant to beauty for being only applicable to be provided to young woman or to be only applicable to being in
The gift with regional characteristic or be to be only applicable to interested to the gift that the high consumption user of a certain region provides
User provide the gift comprising preference label or to be only applicable to the user with specific education background or working background
The gift comprising background label provided.
The granting condition for dispensing entity refers to dispense required satisfaction when entity described in preset granting
Prerequisite, that is, only just provided to entity can be dispensed when meeting the prerequisite, for example, only clear in user
Look at predetermined article time span be more than predetermined time length when or user browse predetermined article length be more than a scheduled piece
When amplitude ratio example, just the user is provided and is liked to it and the relevant gift of background.
S102 obtains the content attribute information of predetermined information stream.
This step is used to obtain the content attribute information of predetermined information stream, which refers in scheduled network
It is exported on the output interface of information flow platform, text information or audio/video information for being browsed for specific user,
Such as information recommendation engine article recommended to the user based on data mining, or to be transmitted from media platform by carrier
Article.
The content attribute information of the predetermined information stream includes the theme of above-mentioned predetermined information stream, above-mentioned predetermined information stream institute
One of information such as the targeted user type of the keyword and above-mentioned predetermined information stream for including are a variety of.It is described predetermined
The theme of information flow can be subject matter information corresponding to article, such as tourist sight description, current events Political Analysis, Ren Wuchuan
Note, scientific literature and commodity promotion etc.；The targeted user type of the predetermined information stream can for article theme or interior
Hold the user that is consistent, different article themes or content, the browsing user for being suitable for is different, for example, part article only needle
To in specified region or in given age stage, specified gender, there is certain preference and specific education background or work back
The user of scape and set, which is the targeted user type of this article.
S103 carries out the content attribute information of the characteristic attribute information for dispensing entity and the predetermined information stream
Matching, according to matching result, obtains entity to be pushed corresponding with the predetermined information stream from described dispense in entity.
After above-mentioned steps acquisition can dispense the characteristic attribute information of entity and the content attribute information of predetermined information stream,
This step is used for the progress of the content attribute information of the characteristic attribute information for dispensing entity and the predetermined information stream
Match, and according to matching result, determines reality to be pushed corresponding with the predetermined information stream in entity from described dispense
Body.The entity to be pushed refers to can be used for carrying out with the predetermined information stream associated dispensing entity.
The contents attribute of previously selected multiple characteristic attribute informations for dispensing entity and the predetermined information stream is believed
It is to dispense entity by described and match respectively with the predetermined information stream that breath, which carries out matched method, which specifically can be with
Are as follows: by previously selected multiple customer attribute information, category, purposes and granting condition conducts for dispensing entity and being applicable in
Match index, respectively with the theme of the predetermined information stream, it includes keyword and its user type for being directed to carry out phase
Guan Du is calculated, and obtains each content attribute information that can respectively dispense each matching index of entity relative to the predetermined information stream
Correlation score, the correlation score refer to dispense each matching index of entity and each contents attribute of predetermined information stream
The existing percentage connected each other between information.Also, scheduled each matching is combined to refer to the correlation score of above-mentioned acquisition
The corresponding weight of mark, is weighted the correlation score that can respectively dispense entity, acquisition can respectively dispense entity with it is described
The final matching value of predetermined information stream.
It is above-mentioned according to matching result, from the mistake for obtaining entity to be pushed corresponding with predetermined information stream in entity can be dispensed
Journey can be with are as follows: is ranked up above-mentioned multiple final matching values for dispensing entity and the predetermined information stream, is tied according to sequence
Fruit determines entity to be pushed corresponding with the predetermined information stream, such as the final matching value of one or more that will sort optimal
Corresponding dispenses entity as entity to be pushed.
It should be noted that the content attribute information of the above-mentioned characteristic attribute information and predetermined information stream that will can dispense entity
Carrying out matched process can be with are as follows: individually matches rule according to the characteristic attribute information pre-established and content attribute information
Then, some characteristic attribute information that can dispense entity is matched with the specific single content attribute information of predetermined information stream,
For example, the category that can dispense entity is matched with the keyword that predetermined information stream is included, or entity institute can be dispensed
Applicable customer attribute information is matched with the user type that predetermined information stream is directed to, or will can dispense the purposes of entity with
The theme of predetermined information stream is matched, and matched mode may be that above-mentioned individually matched object is carried out degree of correlation meter
It calculates, the correlation score of acquisition is ranked up, using the maximum entity that dispenses of correlation score as entity to be pushed, or
Correlation score is dispensed into entity as entity to be pushed more than predetermined threshold.
S104, when the predetermined information stream is exported, by the pushed information of the entity to be pushed in the predetermined letter
The output page of breath stream is exported.
After above-mentioned steps acquisition is corresponding with the predetermined information stream wait push entity, this step is used for pre- at this
When determining information flow and being exported, the output page by the pushed information of entity to be pushed in the predetermined information stream is exported.To
The pushed information for pushing entity can be the identification information of entity to be pushed, such as arbitrary shape associated with the entity to be pushed
The graphical information or information of identification code of formula, or the text information of the push item for stating entity to be pushed.
The above-mentioned pushed information by the entity to be pushed is exported in the output page of the predetermined information stream, can be with
Refer to and export pushed information in any position of the output page of subscription information stream, or in the predetermined information
The pre-position of stream is exported, for example, the predetermined position can in the article that is browsed with entity to be pushed title,
The location of higher keyword of the degrees of correlation such as category, or the theme according to corresponding to the different length contents of article or
The default page location of the length of person's length.
In the present embodiment, above-mentioned entity to be pushed need to show corresponding promotion message, and for show it is described to
The type of push promotion message physically is at least two kinds, which can be previously determined or in rear determination,
That is, this, which can be dispensed, has physically been previously provided with promotion message, accordingly before acquisition can dispense the characteristic attribute information of entity
, from can dispense obtained in entity be physically also previously provided with promotion message wait push；Or will entity be pushed
Pushed information determines before or after the output page of predetermined information stream is exported for showing in the entity to be pushed
On promotion message.It specifically can be according to the content attribute information of the predetermined information stream, the characteristic attribute of the entity to be pushed
Information and being integrated by one of information such as browse state information or above-mentioned much information for the predetermined information stream determine use
In displaying described wait push promotion message physically.
Wherein, it is determined according to the content attribute information of the predetermined information stream for showing described wait push physically
Promotion message refers to keyword and above-mentioned predetermined information that the theme according to predetermined information stream, predetermined information stream are included
Targeted user type is flowed to determine for showing described wait push promotion message physically.For example, predetermined information stream
Theme is article relevant to cosmetology knowledge, then promotion message can be the promotion advertisement of beauty product；Or predetermined information stream
Targeted user type is young woman, then promotion message can be the commodity such as clothes relevant to young woman, jewellery
Promotion advertisement.
The characteristic attribute information of above-mentioned basis entity to be pushed determines for showing wait push promotion message physically,
Refer to determining that there is phase with the category of entity to be pushed, purposes, granting condition and its applicable customer attribute information etc.
The promotion message of closing property.Such as entity to be pushed is the commodity with practical value, then promotion message can be to match with the commodity
Cover the promotion advertisement of the other commodity used.
Above-mentioned determined by browse state information for showing wait push popularization letter physically according to predetermined information stream
Breath, refers to the time span browsed according to predetermined information stream or the content browsed the shared amplitude in subscription information stream
Or ratio, determine promotion message corresponding with above-mentioned time span, shared amplitude or ratio.For example, when related beauty produces
When time span that the article of product is browsed or the length browsed meet or exceed scheduled threshold value, show user to this
The interested degree of article is higher, it is further believed that the user is higher to the interest level of beauty product, therefore promotion message
It can be the promotion advertisement for high value beauty product.
In the present embodiment, through in above-mentioned steps S103 from can dispense in entity obtain it is with predetermined information stream corresponding
The quantity of entity to be pushed can be one or more, if the quantity of entity to be pushed is 1, the corresponding way of output
For directly the pushed information of 1 entity to be pushed is exported；If the quantity of entity to be pushed is multiple, correspondence
The way of output can be divided into two kinds, mode one: the pushed information of multiple entity to be pushed all is exported, pre- for browsing this
The user for determining information flow chooses；Mode two: multiple entities to be pushed that above-mentioned steps are obtained are as candidate reality to be pushed
Body, by the pushed information of the entity to be pushed before the step of output page of the predetermined information stream is exported,
In the following way from described candidate wait push the determining entity to be pushed in entity:
Firstly, browsing the personal attribute information of the target user of the predetermined information stream when acquisition predetermined information stream is exported.
The personal attribute information of target user includes the location of target user information, the gender information of target user, target user
Age information, target user consumption class information, target user preference profiles information and target user background letter
One of information such as breath are a variety of.
Wherein, the preference profiles information of the consumption class information of target user and target user can be flat by third party's data
Platform obtains, and consumption class information refers to that the consumption class information of target user is to summarize to the consumption data of target user
The Price Gradient of commodity or service that the target user obtained afterwards is inclined to, for example, target user tends to higher-priced commodity
Low price commodity or middle-grade price commodity；The preference profiles information of target user can refer to the consumption to target user
The target user that record information determines after being analyzed has particular commodity or the service of higher fancy grade, such as certain category
Commodity, or purchased or selected the relevance between commodity to determine that target user's desirability is higher with to target user
Commodity, based on user tend to owned commodity have certain relevance commodity, relevance is higher, then table
Bright target user is bigger to the desirability of the commodity, and relevance can be set in the following way: purchase with target user or
Select commodity that there are the commodity of same alike result to be considered the relevance for having purchased or having selected commodity with above-mentioned high, which can be with
Corresponded between commodity the information such as same author, same brand or the frequent group purchase of user different classes of commodity or
Functionally complementary commodity, relevance are higher by person.
Secondly, by the characteristic attribute information of the personal attribute information of the target user and above-mentioned multiple candidate's entities to be pushed
It is matched, according to matching result, from above-mentioned candidate wait push the entity for obtaining in entity and matching with the target user, and will
It is used as entity to be pushed.It specifically can be by the characteristic attribute of the personal attribute information of the target user and the entity to be pushed
Information carries out relatedness computation, obtains each content of each matching index that can respectively dispense entity relative to the predetermined information stream
The correlation score of attribute information, the correlation score refer to can dispensing each of each matching index of entity and predetermined information stream
The existing percentage connected each other between a content attribute information, for indicating personal attribute information and the candidate of target user
The correlation degree of the characteristic attribute information of entity to be pushed specifically can calculate mould by probabilistic model or vector space model etc.
Type is realized, wherein vector space model is the algebraic model of a correlation that can be applied between assessment information, to mesh
The processing for marking the content of text such as the personal attribute information of user and the characteristic attribute information of candidate entity to be pushed is reduced to vector
Vector operation in space, with the degree of correlation that similarity expression spatially is semantic.By above-mentioned relatedness computation, mesh can get
Mark the entity to be pushed that user has strongest correlation degree, and as it is described it is matching with the target user, for most
The entity to be pushed pushed eventually to user.
Finally, the push of above-mentioned entity to be pushed matching with target user, being used to finally push to user is believed
The output page ceased in the predetermined information stream is exported.
In the present embodiment, the output page by the pushed information of the entity to be pushed in predetermined information stream exports
Later, it also can receive the operation instruction information that user is directed to the pushed information of the entity to be pushed, such as receive user and treat
The pushed information of push entity clicked or slide and the operation instruction information that generates, user treat pushing away for push entity
Deliver letters breath relevant operation be used for show user whether treat push entity relevant information understand in depth, or be used for table
Whether bright user receives the entity to be pushed.
If aforesaid operations command information is for showing that above-mentioned user selects to receive the entity to be pushed, exportable use
Perfect target distribution information is carried out in the reception main body for the entity to be pushed, which includes at least: institute
The dispatching address of the identity information and the entity to be pushed that receive main body is stated, such as the name of user, contact method, family are lived
The information such as location or work address.This kind of mode can be used for acquiring the personal information of user, as the original of big data application platform
Data.
In the present embodiment, in the above-mentioned pushed information by the entity to be pushed to match with target user described predetermined
It, can also be according to target in addition to the method for above-mentioned determining promotion message before or after the output page of information flow is exported
The personal attribute information of user is determined for showing wait push promotion message physically；Or by the individual of the target user
The characteristic attribute information and predetermined information stream of the content attribute information of attribute information and above-mentioned predetermined information stream, entity to be pushed
By one of information such as browse state information or it is a variety of be combined, according to the information after combination jointly determine for showing
Wait push promotion message physically, specific to determine that method please refers to above content, details are not described herein.
The method for pushing provided in this embodiment for dispensing entity is used for predetermined to user's granting and energy
Enough features such as the category for dispensing entity, purposes, granting condition of displaying promotion message and the customer attribute information being applicable in
A table or a variety of in attribute information, with exported on the output interface of network information flow platform, for for specific user
The theme of the predetermined informations stream such as text information or audio/video information for being browsed, the keyword for including and targeted use
One of content attribute informations such as family type or it is a variety of matched, according to matching result from it is above-mentioned dispense in entity determine
Entity to be pushed corresponding with above-mentioned predetermined information stream out, also, when above-mentioned predetermined information stream is exported, it should according to browsing
The location information of the user of predetermined information stream, gender information, age information, consumption class information, preference profiles information
And the personal attribute informations such as background information, it is determined in entity wait push for showing its pushed information predetermined from above-mentioned
Information flow output the page entity to be pushed, and by the pushed information of the entity to be pushed predetermined information stream the output page
It is exported.Also, from it is above-mentioned dispense determined in entity entity to be pushed corresponding with above-mentioned predetermined information stream it
Afterwards, or from above-mentioned wait push the output page determined in entity for showing its pushed information in predetermined information stream
It, can be according to the characteristic attribute information of above-mentioned entity to be pushed, the content category of predetermined information stream wait before or after pushing entity
Property information and target user one of personal attribute information etc. or a variety of, determine for showing in above-mentioned reality to be pushed
Promotion message on body.
By using this method, while may make user's browsing network information stream, obtain with the network information flow and/or
The personal attribute information of user is relevant, shows the entity that dispenses for having promotion message, realizes that the personalization that can dispense entity pushes away
Send, and user can be driven sufficiently to browse network information flow, enhance network information flow value of export and browsable property,
The relevance between network information flow and user is improved, user is further increased to the interest threshold of network information flow with this；And
And promotion message is physically being shown wait push, the push value that can dispense entity is improved, the available of network information flow is promoted
Property and value of export, the final effective dispensing for realizing promotion message.
Above-mentioned first embodiment provides a kind of method for pushing that can dispense entity, and corresponding, the application second
Embodiment additionally provides a kind of driving means that can dispense entity, since Installation practice is substantially similar to embodiment of the method, institute
To describe fairly simple, the detail section of relevant technical characteristic refers to the corresponding explanation of the embodiment of the method for above-mentioned offer
, the description of following pairs of Installation practices is only schematical.
It please referring to Fig. 2 and understands the embodiment, Fig. 2 is the unit block diagram of device provided in this embodiment, as shown in Fig. 2, this
Embodiment provide device include:
The characteristic attribute information obtaining unit 201 that entity can be dispensed, for obtaining the characteristic attribute information that can dispense entity；
Entity, which can be dispensed, can be used in showing that promotion message, promotion message can be commercial information, and can dispense entity can be use
In the gift of carrying commercial information.
The content attribute information obtaining unit 202 of predetermined information stream, for obtaining the content attribute information of predetermined information stream；
Predetermined information stream can be the text information that be used to be exported on scheduled information flow platform, audio, video information or
Audio/video information.
Entity determination unit 203 to be pushed, for will can dispense entity characteristic attribute information and predetermined information stream in
Hold attribute information to be matched, according to matching result, from can dispense in entity obtain it is corresponding with predetermined information stream wait push
Entity；
Pushed information output unit 204, for when predetermined information stream is exported, the pushed information of entity to be pushed to be existed
The output page of predetermined information stream is exported.
Optionally, from can dispense in entity obtain entity to be pushed corresponding with predetermined information stream be quantity be no less than two
A candidate's entity to be pushed, pushed information output unit 204 include:
Personal attribute information obtains subelement, personal attribute's letter of the target user for obtaining browsing predetermined information stream
Breath；
Entity to be pushed obtains subelement, for by the spy of the personal attribute information of target user and candidate entity to be pushed
Sign attribute information is matched, according to matching result, from candidate wait push the entity for obtaining in entity and matching with target user,
And as entity to be pushed.
Optionally, the device further include: promotion message determination unit, for determining for showing wait push physically
Promotion message.Specifically for being determined according at least one of following information for showing wait push popularization letter physically
Breath:
The personal attribute information of target user；
The content attribute information of predetermined information stream；
The characteristic attribute information of entity to be pushed；
Predetermined information stream by browse state information.
Optionally, it is at least two kinds in the type wait push promotion message physically for showing.
Entity to be pushed obtains subelement and is specifically used for: by the personal attribute information of target user and candidate entity to be pushed
Characteristic attribute information carry out relatedness computation, using with target user have strongest correlation degree entity to be pushed as with target
The entity to be pushed that user matches.
Optionally, the personal attribute information of target user includes the location of target user information；The property of target user
Other information；The age information of target user；The consumption class information of target user；The preference profiles information of target user；Target
At least one of background information of user:
Optionally, it includes at least one of following for can dispensing the characteristic attribute information of entity:
The customer attribute information that entity is applicable in can be dispensed；
The category of entity can be dispensed；
The purposes of entity can be dispensed；
The granting condition of entity can be dispensed.
Optionally, it includes at least one of following for can dispensing the customer attribute information that entity is applicable in:
The location of the user that entity is applicable in information can be dispensed；
The gender information for the user that entity is applicable in can be dispensed；
Age information locating for the user that entity is applicable in can be dispensed；
The consumption class information for the user that entity is applicable in can be dispensed；
The preference profiles information for the user that entity is applicable in can be dispensed；
The background information for the user that entity is applicable in can be dispensed.
Optionally, the content attribute information of predetermined information stream includes at least one of following:
The theme of predetermined information stream；
The keyword that predetermined information stream is included；
The targeted user type of predetermined information stream.
Optionally, the device further include: operation instruction information receiving unit, for receiving the push for being directed to entity to be pushed
The operation instruction information of information.
Optionally, device further include: target distribution information output unit is used for connecing for entity to be pushed for exporting
It receives main body and carries out perfect target distribution information.
In the above-described embodiment, it provides a kind of method for pushing that can dispense entity and a kind of can dispense pushing away for entity
Device is sent, in addition, the application 3rd embodiment also provides a kind of electronic equipment, the electronic equipment embodiment is as follows:
It please refers to Fig. 3 and understands that the present embodiment, Fig. 3 are the schematic diagram of electronic equipment provided in this embodiment.
As shown in figure 3, electronic equipment includes: processor 301；Memory 302；
Memory 302, for storing the push products that can dispense entity, program is executed when being read out by the processor execution
Following operation:
Obtain the characteristic attribute information that can dispense entity；Entity, which can be dispensed, can be used in showing promotion message；
Obtain the content attribute information of predetermined information stream；
The characteristic attribute information that entity can be dispensed is matched with the content attribute information of predetermined information stream, according to matching
As a result, obtaining entity to be pushed corresponding with predetermined information stream from that can dispense in entity；
When predetermined information stream is exported, the output page by the pushed information of entity to be pushed in predetermined information stream is carried out
Output.
Optionally, further includes: determine for showing wait push promotion message physically.
Optionally, determine for showing wait push promotion message physically, including according in following information at least
A kind of determination is for showing wait push promotion message physically:
The content attribute information of predetermined information stream；
The characteristic attribute information of entity to be pushed；
Predetermined information stream by browse state information.
Optionally, from that can dispense in entity in the step of obtaining entity to be pushed corresponding with predetermined information stream, wait push away
Sending entity includes candidate's entity to be pushed that quantity is no less than two；Will entity be pushed pushed information in predetermined information stream
Output page the step of being exported before, entity to be pushed is determined in entity from candidate wait push in the following way:
Obtain the personal attribute information of the target user of browsing predetermined information stream；
The personal attribute information of target user is matched with the characteristic attribute information of candidate entity to be pushed, according to
With as a result, from candidate wait push the entity for obtaining in entity and matching with target user, and as entity to be pushed.
Optionally, from candidate wait push the entity for obtaining in entity and matching with target user, and as wait push away
After the step of sending entity, further includes: determine for showing wait push promotion message physically.
Optionally, determine for showing wait push promotion message physically, including according in following information at least
A kind of determination is for showing wait push promotion message physically:
The personal attribute information of target user；
The characteristic attribute information of entity to be pushed；
The content attribute information of predetermined information stream；
Predetermined information stream by browse state information.
Optionally, which is characterized in that be at least two kinds in the type wait push promotion message physically for showing.
Optionally, by the characteristic attribute information progress of the personal attribute information of target user and candidate entity to be pushed
Match, according to matching result, from candidate wait push the entity for obtaining in entity and matching with target user, and as wait push
Entity, comprising:
The characteristic attribute information of the personal attribute information of target user and candidate entity to be pushed is subjected to relatedness computation,
Have the entity of strongest correlation degree as entity to be pushed with target user wait push in entity candidate.
Optionally, the personal attribute information of target user includes at least one of following:
The location of target user information；
The gender information of target user；
The age information of target user；
The consumption class information of target user；
The preference profiles information of target user；
The background information of target user.
Optionally, it includes at least one of following for can dispensing the characteristic attribute information of entity:
The customer attribute information that entity is applicable in can be dispensed；
The category of entity can be dispensed；
The purposes of entity can be dispensed；
The granting condition of entity can be dispensed.
Optionally, it includes at least one of following for can dispensing the customer attribute information that entity is applicable in:
The location of the user that entity is applicable in information can be dispensed；
The gender information for the user that entity is applicable in can be dispensed；
Age information locating for the user that entity is applicable in can be dispensed；
The consumption class information for the user that entity is applicable in can be dispensed；
The preference profiles information for the user that entity is applicable in can be dispensed；
The background information for the user that entity is applicable in can be dispensed.
Optionally, the content attribute information of predetermined information stream includes at least one of following:
The theme of predetermined information stream；
The keyword that predetermined information stream is included；
The targeted user type of predetermined information stream.
Optionally, further includes: receive the operation instruction information of the pushed information for entity to be pushed.
Optionally, further includes: reception main body of the output for for entity to be pushed carries out perfect target distribution information.
Optionally, promotion message is commercial information, and can dispense entity is the gift for carrying commercial information.
Optionally, predetermined information stream refers to text information, the sound for being used for being exported on scheduled information flow platform
Frequently, video information or audio/video information.
In a typical configuration, calculating equipment includes one or more processors (CPU), input/output interface, net
Network interface and memory.
Memory may include the non-volatile memory in computer-readable medium, random access memory (RAM) and/or
The forms such as Nonvolatile memory, such as read-only memory (ROM) or flash memory (flash RAM).Memory is computer-readable medium
Example.
1, computer-readable medium can be by any side including permanent and non-permanent, removable and non-removable media
Method or technology realize that information stores.Information can be computer readable instructions, data structure, the module of program or other numbers
According to.The example of the storage medium of computer includes, but are not limited to phase change memory (PRAM), static random access memory
(SRAM), dynamic random access memory (DRAM), other kinds of random access memory (RAM), read-only memory
(ROM), electrically erasable programmable read-only memory (EEPROM), flash memory or other memory techniques, CD-ROM are read-only
Memory (CD-ROM), digital versatile disc (DVD) or other optical storage, magnetic cassettes, tape magnetic disk storage or
Other magnetic storage devices or any other non-transmission medium, can be used for storage can be accessed by a computing device information.According to
Herein defines, and computer-readable medium does not include non-temporary computer readable media (transitory media), such as modulates
Data-signal and carrier wave.
2, it will be understood by those skilled in the art that embodiments herein can provide as the production of method, system or computer program
Product.Therefore, complete hardware embodiment, complete software embodiment or embodiment combining software and hardware aspects can be used in the application
Form.It can be used moreover, the application can be used in the computer that one or more wherein includes computer usable program code
The computer program product implemented on storage medium (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.)
Form.
Although the application is disclosed as above with preferred embodiment, it is not for limiting the application, any this field skill
Art personnel are not departing from spirit and scope, can make possible variation and modification, therefore the guarantor of the application
Shield range should be subject to the range that the claim of this application defined.
Claims (18)
1. the method for pushing that one kind can dispense entity characterized by comprising
Obtain the characteristic attribute information that can dispense entity；The entity that dispenses can be used in showing promotion message；
Obtain the content attribute information of predetermined information stream；
The characteristic attribute information for dispensing entity is matched with the content attribute information of the predetermined information stream, according to
Matching result obtains entity to be pushed corresponding with the predetermined information stream from described dispense in entity；
When the predetermined information stream is in by output state, by the pushed information of the entity to be pushed in the predetermined information
The output page of stream is exported.
2. the method according to claim 1, wherein further include:
It determines for showing described wait push promotion message physically.
3. according to the method described in claim 2, it is characterized in that, the determination is for showing described wait push physically
Promotion message, including being determined according at least one of following information for showing described wait push popularization letter physically
Breath:
The content attribute information of the predetermined information stream；
The characteristic attribute information of the entity to be pushed；
The predetermined information stream by browse state information.
4. the method according to claim 1, wherein it is described from it is described dispense obtained in entity with it is described predetermined
In the step of information flow corresponding entity to be pushed, the entity to be pushed includes that quantity is no less than two candidates wait push
Entity；In the pushed information by the entity to be pushed the step of the output page of the predetermined information stream is exported
Before, in the following way from described candidate wait push the determining entity to be pushed in entity:
Obtain the personal attribute information for browsing the target user of the predetermined information stream；
The personal attribute information of the target user is matched with the characteristic attribute information of candidate entity to be pushed, root
According to matching result, from the candidate wait push the entity for obtaining in entity and matching with the target user, and as institute
State entity to be pushed.
5. according to the method described in claim 4, it is characterized in that, candidate being obtained in entity and institute wait push described from described
The entity that target user matches is stated, and after the step of as the entity to be pushed, further includes: determine for showing
Described wait push promotion message physically.
6. according to the method described in claim 5, it is characterized in that, the determination is for showing described wait push physically
Promotion message, including being determined according at least one of following information for showing described wait push popularization letter physically
Breath:
The personal attribute information of the target user；
The characteristic attribute information of the entity to be pushed；
The content attribute information of the predetermined information stream；
The predetermined information stream by browse state information.
7. the method according to any one of claim 2-6, which is characterized in that described for showing in the reality to be pushed
The type of promotion message on body is at least two kinds.
8. according to the method described in claim 4, it is characterized in that, described by the personal attribute information of the target user and institute
The characteristic attribute information for stating candidate entity to be pushed is matched, and according to matching result, is obtained from the candidate wait push in entity
The entity to match with the target user is obtained, and as the entity to be pushed, comprising:
The characteristic attribute information of the personal attribute information of the target user and candidate entity to be pushed is subjected to the degree of correlation
It calculates, it will be described candidate wait push the entity with the target user with strongest correlation degree in entity as described wait push
Entity.
9. according to the method described in claim 4, it is characterized in that, the personal attribute information of the target user includes in following
At least one:
The location of target user information；
The gender information of the target user；
The age information of the target user；
The consumption class information of the target user；
The preference profiles information of the target user；
The background information of the target user.
10. the method according to claim 1, wherein the characteristic attribute information for dispensing entity includes such as
It is at least one of lower:
The customer attribute information for dispensing entity and being applicable in；
The category for dispensing entity；
The purposes for dispensing entity；
The granting condition for dispensing entity.
11. according to the method described in claim 10, it is characterized in that, the customer attribute information for dispensing entity and being applicable in
Including at least one of following:
It is described to dispense the location of user that entity is applicable in information；
The gender information for dispensing the user that entity is applicable in；
It is described to dispense age information locating for the user that entity is applicable in；
The consumption class information for dispensing the user that entity is applicable in；
The preference profiles information for dispensing the user that entity is applicable in；
The background information for dispensing the user that entity is applicable in.
12. the method according to claim 1, wherein the content attribute information of the predetermined information stream includes such as
It is at least one of lower:
The theme of the predetermined information stream；
The keyword that the predetermined information stream is included；
The targeted user type of the predetermined information stream.
13. the method according to claim 1, wherein further include:
Receive the operation instruction information of the pushed information for the entity to be pushed.
14. according to the method for claim 13, which is characterized in that further include:
Output is for carrying out perfect target distribution information for the reception main body of the entity to be pushed.
15. the method according to claim 1, wherein the promotion message be commercial information, it is described to match
Sending entity is the gift for carrying the commercial information.
16. being used for the method according to claim 1, wherein the predetermined information stream refers in scheduled letter
Text information, audio, video information or the audio/video information exported on breath levelling platform.
17. the driving means that one kind can dispense entity characterized by comprising
The characteristic attribute information obtaining unit that entity can be dispensed, for obtaining the characteristic attribute information that can dispense entity；It is described can
Dispatching entity can be used in showing promotion message；
The content attribute information obtaining unit of predetermined information stream, for obtaining the content attribute information of predetermined information stream；
Entity determination unit to be pushed, for will be in the characteristic attribute information that dispense entity and the predetermined information stream
Hold attribute information to be matched, according to matching result, from it is described dispense obtained in entity it is corresponding with the predetermined information stream
Entity to be pushed；
Pushed information output unit, for when the predetermined information stream is exported, by the pushed information of the entity to be pushed
It is exported in the output page of the predetermined information stream.
18. a kind of electronic equipment characterized by comprising
Processor；
Memory, for storing the push products that can dispense entity, described program is executed when reading execution by the processor
Following operation:
Obtain the characteristic attribute information that can dispense entity；The entity that dispenses can be used in showing promotion message；
Obtain the content attribute information of predetermined information stream；
The characteristic attribute information for dispensing entity is matched with the content attribute information of the predetermined information stream, according to
Matching result obtains entity to be pushed corresponding with the predetermined information stream from described dispense in entity；
When the predetermined information stream is exported, by the pushed information of the entity to be pushed the predetermined information stream output
The page is exported.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910035447.5A CN110035111A (en) | 2019-01-15 | 2019-01-15 | A kind of method for pushing and device dispensing entity |
| PCT/CN2020/071985 WO2020147714A1 (en) | 2019-01-15 | 2020-01-14 | Deliverable entity pushing method and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910035447.5A CN110035111A (en) | 2019-01-15 | 2019-01-15 | A kind of method for pushing and device dispensing entity |
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| CN110035111A true CN110035111A (en) | 2019-07-19 |
Family
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| CN201910035447.5A Pending CN110035111A (en) | 2019-01-15 | 2019-01-15 | A kind of method for pushing and device dispensing entity |
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| WO (1) | WO2020147714A1 (en) |
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