CN113727166A - Advertisement display method and device - Google Patents

Advertisement display method and device Download PDF

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Publication number
CN113727166A
CN113727166A CN202110878579.1A CN202110878579A CN113727166A CN 113727166 A CN113727166 A CN 113727166A CN 202110878579 A CN202110878579 A CN 202110878579A CN 113727166 A CN113727166 A CN 113727166A
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China
Prior art keywords
video
played
target
advertisement
advertisement information
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Granted
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CN202110878579.1A
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Chinese (zh)
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CN113727166B (en
Inventor
黄雅禄
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Beijing QIYI Century Science and Technology Co Ltd
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Beijing QIYI Century Science and Technology Co Ltd
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

Abstract

The embodiment of the invention provides a method and a device for showing advertisements, wherein the method comprises the following steps: acquiring a video to be played and advertisement information which need to be played in a screen of equipment; identifying picture information in the video to be played, and determining an adjustment parameter aiming at the advertisement information according to the picture information and the advertisement information; adjusting the advertisement information according to the adjustment parameters to obtain target advertisement information adaptive to the picture information in the video to be played; and displaying the target advertisement information in the video to be played according to the display mode corresponding to the equipment screen. According to the method and the device, the advertisement information can be dynamically adjusted according to the picture information of the video to be played, so that the adjusted advertisement information can be adapted to the picture information in the video to be played, the adaptability between the advertisement information and the picture of the video to be played is improved, the conflict of a user on the advertisement is reduced, the advertisement information is displayed according to the display mode corresponding to the screen of the equipment, and the use experience of the user in watching the video is improved.

Description

Advertisement display method and device
Technical Field
The invention relates to the technical field of information display, in particular to a method and a device for displaying advertisements.
Background
With the rapid development of streaming media technology, the frequency of playing and watching videos by users gradually increases, and therefore, the number of advertisements delivered by merchants during the playing of videos also increases.
In the prior art, in an implementation manner of delivering an advertisement during video playing, a video playing process is that a front-end video playing application (app) acquires a video file stored locally, or after acquiring a decoded video file according to information such as a network address of a video, the video file is played in the front-end video playing app, so that the video playing is completed; and the advertisement is delivered in a mode that the front-end video playing app acquires the advertisement material according to the advertisement material address after receiving the advertisement material address and the advertisement playing position, and renders the advertisement material at the advertisement playing position according to the advertisement material, so that the advertisement is displayed in the front-end video playing app.
However, in the prior art, since the playing process of the video and the rendering process of the advertisement are independent from each other, the adaptability between the content of the advertisement played in the front-end video playing app and the content of the video is poor, so that the advertisement inserted into the video is more obtrusive, thereby affecting the use experience of the user in watching the video.
Disclosure of Invention
The embodiment of the invention aims to provide a method and a device for showing an advertisement, so as to solve the problem that the use experience of a user for watching a video is influenced because the advertisement inserted and played in the video is more obtrusive in the prior art. The specific technical scheme is as follows:
in a first aspect of the present invention, there is provided a method for presenting an advertisement, the method including:
acquiring a video to be played, which needs to be played in a screen of equipment, and advertisement information, which needs to be displayed in the video to be played;
identifying picture information in the video to be played, and determining an adjustment parameter aiming at the advertisement information according to the picture information and the advertisement information;
adjusting the advertisement information according to the adjustment parameters to obtain target advertisement information adaptive to the picture information in the video to be played;
and displaying the target advertisement information in the video to be played according to a display mode corresponding to the equipment screen.
In another aspect of the present invention, there is also provided an advertisement presentation apparatus, including:
the device comprises an acquisition module, a display module and a display module, wherein the acquisition module is used for acquiring a video to be played which needs to be played in a screen of the device and advertisement information which needs to be displayed in the video to be played;
the determining module is used for identifying and obtaining picture information in the video to be played and determining an adjusting parameter aiming at the advertisement information according to the picture information and the advertisement information;
the adjusting module is used for adjusting the advertisement information according to the adjusting parameters to obtain target advertisement information adaptive to the picture information in the video to be played;
and the display module is used for displaying the target advertisement information in the video to be played according to a display mode corresponding to the equipment screen.
In another aspect of the present invention, there is also provided an electronic device, including a processor, a communication interface, a memory and a communication bus, wherein the processor, the communication interface and the memory communicate with each other via the communication bus;
the memory is used for storing a computer program;
the processor is configured to execute any one of the advertisement presentation methods described above when executing the program stored in the memory.
In yet another aspect of the present invention, there is also provided a computer-readable storage medium, on which a computer program is stored, which when executed by a processor, implements the method for presenting an advertisement as described in any one of the above.
Compared with the prior art, the advertisement display method and device provided by the invention have the following advantages:
the embodiment of the invention provides a method and a device for showing advertisements, which comprise the following steps: acquiring a video to be played which needs to be played in a screen of equipment and advertisement information which needs to be displayed in the video to be played; identifying picture information in the video to be played, and determining an adjustment parameter aiming at the advertisement information according to the picture information and the advertisement information; adjusting the advertisement information according to the adjustment parameters to obtain target advertisement information adaptive to the picture information in the video to be played; and displaying the target advertisement information in the video to be played according to the display mode corresponding to the equipment screen. According to the embodiment of the invention, the advertisement information displayed in the video to be played can be dynamically adjusted according to the picture information of the video to be played, so that the adjusted advertisement information can be adapted to the picture information in the video to be played, the adaptability between the advertisement information played in the front-end video playing app and the picture of the video is improved, the conflict of a user on the advertisement is reduced, the advertisement information is displayed according to the display mode corresponding to the equipment screen, and the use experience of the user in watching the video is improved.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below.
FIG. 1 is a flowchart illustrating steps of a method for presenting an advertisement according to an embodiment of the present invention;
FIG. 2 is a diagram illustrating an advertisement presentation system according to an embodiment of the present invention;
FIG. 3 is a flowchart illustrating steps of a method for displaying an advertisement according to an embodiment of the present invention;
fig. 4 is a schematic diagram of a standard color wheel according to an embodiment of the present invention;
FIG. 5 is a diagram illustrating an exemplary screen of a device;
FIG. 6 is a block diagram of an advertisement display device according to an embodiment of the present invention;
fig. 7 is a structural diagram of an electronic device according to an embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be described below with reference to the drawings in the embodiments of the present invention.
Referring to fig. 1, a flowchart illustrating steps of a method for presenting an advertisement according to an embodiment of the present invention is shown. Fig. 2 is a schematic diagram illustrating an advertisement presentation system according to an embodiment of the present invention, where the advertisement presentation method may be implemented by the advertisement presentation system shown in fig. 2, and the advertisement presentation system may include the electronic device 10, and the cloud analysis server 40, the video backend server 50, and the advertisement backend server 60. The electronic device 10 may further include a front-end video playback app20 for implementing video and advertisement playback, and a vendor hard solution interface 30 for acquiring hardware parameters of the electronic device 10, and further, the front-end video playback app20 may include a video rendering module 21 for implementing video playback and an advertisement rendering module 22 for implementing advertisement presentation.
In the embodiment of the present invention, the video backend server 50 and the video rendering module 21 are communicatively connected to each other to form a video communication link, the advertisement backend server 60 and the advertisement rendering module 22 are communicatively connected to each other to form an advertisement communication link, and meanwhile, the video rendering module 21 and the advertisement rendering module 22 may also be communicatively connected.
It should be noted that, in the currently mainstream advertisement implementation technology, in the process of implementing video playing in the front-end video playing app20, the video back-end server 50 sends the video to be played to the video rendering module 21 through the video communication link, and the video rendering module 21 loads and renders the video to be played in real time to complete the playing process of the video. The process of advertisement display in the front-end video playing app20 is that the advertisement back-end server 60 sends advertisement information including the advertisement material, the display position of the advertisement material, the display parameters of the advertisement material, and the like to the advertisement rendering module 22 through the advertisement communication link, and the advertisement rendering module 22 loads and renders the advertisement information in real time to complete advertisement display in the video playing process. In the process, the video rendering module 21 and the advertisement rendering module 22 cannot be in communication connection, and the playing process of the video and the displaying process of the advertisement are independent from each other, so that when advertisement information is displayed in the video to be played, the adaptability between the played advertisement and the video is poor, and compared with the video, the inserted advertisement is more obtrusive, so that the use experience of a user for watching the video is influenced.
Step 101, acquiring a video to be played which needs to be played in a screen of a device, and advertisement information which needs to be displayed in the video to be played.
In this step, the video rendering module in the advertisement presentation system may simultaneously obtain the video to be played that needs to be played in the device screen of the electronic device, and the advertisement information that needs to be presented in the video to be played.
Referring to fig. 2, the video rendering module 21 may directly obtain a video to be played from the video backend server 50, and the video rendering module 21 may obtain advertisement information that needs to be displayed in the video to be played from the advertisement backend server 60 through the advertisement rendering module 22, or may directly obtain the advertisement information from the advertisement backend server 60.
Specifically, the video rendering module 21 may perform the process of obtaining the advertisement information to be displayed in the video to be played when the advertisement information is to be displayed according to the playing time range of the advertisement information in the video to be played.
Step 102, identifying and obtaining picture information in the video to be played, and determining an adjustment parameter aiming at the advertisement information according to the picture information and the advertisement information.
In this step, after the video to be played and the advertisement information to be inserted into the video to be played for display are acquired, the video rendering module can adjust relevant parameters of the advertisement information in real time according to picture information in the video to be played, so that the adaptability between the adjusted advertisement information and the video to be played is improved, and the situation that when the advertisement information is directly inserted into the video to be played for display, the displayed advertisement information is more abrupt compared with the picture of the video to be played and the displayed advertisement information affects the picture of the video to be played is avoided, so that the influence of the inserted advertisement on the video watched by a user can be reduced while the advertisement is inserted into the video to be played for display is realized.
Specifically, after the video to be played is acquired, the video to be played may be identified and analyzed to obtain picture information in the video to be played, where the picture information may include foreground information and background information in a picture of the video to be played, the foreground information may include whether a target object is included in the picture of the video to be played and a position of the target object in the picture of the video to be played, and the background information may include background display parameters in the picture of the video to be played, such as hue, lightness, saturation, transparency, and the like of a background in the picture of the video to be played.
In the embodiment of the present invention, referring to fig. 2, under the condition that the network environment of the front-end video playing app is poor and the performance of the electronic device is superior, the video to be played is identified and analyzed locally on the electronic device 10, and because the performance of the electronic device is superior, the video can be identified and analyzed locally on the electronic device 10 quickly, and meanwhile, the transmission of information can be reduced, and the pressure of the network can be reduced; also can be better in the network environment of front end video broadcast app, under the relatively poor condition of electronic equipment's performance, will wait to broadcast video transmission to high in the clouds analysis server 40, treat at the high in the clouds through high in the clouds analysis server 40 and broadcast the video and discern and the analysis, because network environment is better to can be quick carry out video discernment and analysis at high in the clouds analysis server 40, simultaneously, also can reduce electronic equipment 10's data processing pressure.
In addition, the strategy adopted in the process of identifying and analyzing the video to be played can also be specifically determined according to the network environment of the front-end video playing app and the performance of the electronic device, for example, under the conditions that the network environment of the front-end video playing app is poor and the performance of the electronic device is poor, only the foreground information in the picture of the video to be played can be identified and analyzed, so that the network pressure and the data processing pressure of the electronic device are reduced; under the conditions that the network environment of the front-end video playing app is good and the performance of the electronic device is excellent, the video to be played can be identified and analyzed comprehensively, and meanwhile, the foreground information and the foreground information in the picture of the video to be played can be identified and analyzed to obtain more comprehensive picture information to adjust the advertisement information, so that the adaptability between the video to be played and the advertisement information is improved. In the embodiment of the invention, a strategy can be adopted by default to identify and analyze the video to be played, meanwhile, the identification and analysis strategy can be dynamically adjusted according to the current strategy, and different strategies can be switched in real time.
Furthermore, after the picture information in the video to be played is obtained by identifying and analyzing the video to be played, an adjustment parameter for the advertisement information can be further determined according to the picture information and the advertisement information, so that the advertisement information is adjusted according to the adjustment parameter to obtain the target advertisement information adapted to the picture information in the video to be played.
Specifically, referring to fig. 2, the video rendering module 21 may capture and recognize a picture in the video to be played at regular time, determine picture information in the video to be played, for example, determine whether the picture of the video to be played includes a target object such as a character avatar and a subtitle, a position of the target object in the picture of the video to be played, and determine background display parameters such as a hue, a brightness, a saturation, and a transparency of a background in the picture of the video to be played. Meanwhile, the video rendering module 21 also acquires advertisement information that needs to be displayed in the video to be played, so that the adjustment parameters for the advertisement information can be determined by analyzing the picture information and the advertisement information.
For example, the picture information and the advertisement information may be matched to determine whether there is an obvious conflict between the position of the target object in the picture information and the display position of the advertisement material in the advertisement information, that is, whether the advertisement material displayed in the video to be played overlaps the target object in the video to be played, that is, whether the advertisement material blocks the target object, if so, a position adjustment value for the advertisement material may be determined according to the position of the target object and the display position of the advertisement material, so that the target object is not blocked after the position of the advertisement material is adjusted, thereby ensuring that the advertisement information does not affect the user viewing the video to be played. The image information and the advertisement information can be matched to determine whether the contrast between the display state of the background displayed in the image information and the display state of the advertisement material in the advertisement information is in a reasonable range, namely, the advertisement material in the video to be played is displayed, and whether the contrast is too conspicuous compared with the background of the video to be played is determined.
And 103, adjusting the advertisement information according to the adjustment parameters to obtain target advertisement information adaptive to the picture information in the video to be played.
In this step, after the adjustment parameter for the advertisement information is determined, the advertisement information may be adjusted according to the adjustment parameter, so as to obtain the target advertisement information adapted to the picture information in the video to be played.
Referring to fig. 2, after determining the adjustment parameter for the advertisement information, the video rendering module 21 may send the adjustment parameter to the advertisement rendering module 22, and after receiving the adjustment parameter, the advertisement rendering module 22 may adjust the original advertisement information according to the adjustment parameter, so that the adjusted target advertisement information is adapted to the picture information in the video to be played.
And 104, displaying the target advertisement information in the video to be played according to a display mode corresponding to the equipment screen.
In this step, after the video rendering module determines the target advertisement information adapted to the picture information in the video to be played, the target advertisement information may be sent to the advertisement rendering module, so that the advertisement rendering module may render the target advertisement information in the video to be played according to the target advertisement information, thereby implementing displaying the target advertisement information in the video to be played.
In addition, since the video to be played is played in the electronic device, the device screen of the electronic device has a certain influence on the advertisement information displayed in the device screen.
Specifically, the advertisement information may include advertisement materials and display positions of the advertisement materials in the video to be played, and a launch party of the advertisement information generally presets the display positions of the advertisement information in the video to be played, for example, presets the middle positions of the advertisement information displayed at the lower left corner, the lower right corner and the upper side of the video to be played.
With the increasing variety of electronic devices of users and the increasing specificity of various electronic devices, some electronic devices with different screens often appear, and when a video is played in the different screen and an advertisement is shown in the video, the showing mode of the advertisement shown in the different screen needs to be specifically adjusted according to the structure of the special screen.
Therefore, in the embodiment of the present invention, after the target advertisement information adapted to the picture information in the video to be played is determined, a display mode corresponding to the device screen may be determined according to the device screen of the electronic device, and then the target advertisement information is rendered in the video to be played according to the display mode, so that the target advertisement information is displayed in the video to be played.
In summary, the advertisement display method provided in the embodiment of the present invention includes: acquiring a video to be played which needs to be played in a screen of equipment and advertisement information which needs to be displayed in the video to be played; identifying picture information in the video to be played, and determining an adjustment parameter aiming at the advertisement information according to the picture information and the advertisement information; adjusting the advertisement information according to the adjustment parameters to obtain target advertisement information adaptive to the picture information in the video to be played; and displaying the target advertisement information in the video to be played according to the display mode corresponding to the equipment screen. According to the embodiment of the invention, the advertisement information displayed in the video to be played can be dynamically adjusted according to the picture information of the video to be played, so that the adjusted advertisement information can be adapted to the picture information in the video to be played, the adaptability between the advertisement information played in the front-end video playing app and the picture of the video is improved, the conflict of a user on the advertisement is reduced, the advertisement information is displayed according to the display mode corresponding to the equipment screen, and the use experience of the user in watching the video is improved.
Referring to fig. 3, a flowchart illustrating specific steps of a method for presenting an advertisement according to an embodiment of the present invention is shown.
Step 201, acquiring a video to be played which needs to be played in a screen of a device, and advertisement information which needs to be displayed in the video to be played.
This step can refer to step 101, and is not described herein.
Step 202, obtaining the playing time range of the advertisement information in the video to be played.
In this step, in the process of identifying and analyzing the video to be played to obtain the picture information in the video to be played, since the advertisement information is generally only displayed in the video to be played within a specific time range, the picture information included in the video to be played within the time range is identified and analyzed only by considering the compatibility between the advertisement information and the video to be played within the time range, and the picture information of the video to be played outside the time range does not need to be identified and analyzed. Therefore, the playing time range of the advertisement information in the video to be played can be obtained first.
For example, if the time for displaying the advertisement information in the video to be played is 1 minute from the 20 th minute of the video to be played, the playing time range of the advertisement information in the video to be played is 20 th to 21 th minutes of the video to be played.
Step 203, according to the playing time range, determining a target picture frame corresponding to the advertisement information from the video to be played.
In this step, after the playing time range of the advertisement information in the video to be played is determined, the target picture frame corresponding to the advertisement information may be determined from the video to be played according to the playing time range.
For example, if the video to be played contains 100 frame frames per second, and the playing time range of the advertisement information in the video to be played is from 20 th minute to 21 th minute of the video to be played, the target frame corresponding to the advertisement information in the video to be played is a 60000 frame between 20 th minute and 21 th minute of the video to be played, and because the display of the advertisement information only has an interaction with the target frame in the video to be played, only the target frame in the video to be played can be identified and analyzed, and the advertisement information is adjusted by using the target frame.
And step 204, identifying and obtaining the picture information in the target picture frame.
In this step, after the target picture frame corresponding to the advertisement information is determined in the video to be played, the target picture frame may be identified and analyzed, and the picture information in the target picture frame may be obtained.
In the embodiment of the invention, because the picture frames in the video are mutually continuous, and the similarity of the picture information contained in the adjacent picture frames is higher, the target picture frame can be captured at regular time for recognition and analysis, namely, the specific picture frame is captured from the target picture frame at intervals of preset duration or preset frame number for recognition and analysis to obtain the picture information.
Specifically, the process of identifying and analyzing the picture information from the target picture frame may adopt different strategies, for example, after step 204, step 205 may be executed, that is, adopting strategy 1: identifying a target object in a picture of a video to be played and an object position of the target object in the video to be played from a target picture frame, so that the display position of advertisement information is adjusted according to the object position of the target object in the video to be played, and the target object in the video to be played is prevented from being shielded by the advertisement information; it is also possible to perform step 206 after step 204, i.e. using policy 2: identifying and obtaining the background display parameters of the picture of the video to be played from the target picture frame, and adjusting the display parameters of the advertisement information according to the background display parameters of the picture of the video to be played so as to enable the contrast between the advertisement information and the video to be played to be in a reasonable range; after step 204, step 205 may be executed first, and then step 206 is executed, or step 206 is executed first, and then step 205 is executed, that is, the policy 3: and identifying and obtaining a target object in the picture of the video to be played, the object position of the target object in the video to be played and the background display parameter of the picture of the video to be played from the target picture frame.
It should be noted that which kind of strategy is specifically adopted to identify which kind of specific picture information from the target picture frame may be determined by user preset, or may be determined by combining with an adaptation strategy set by the cloud, and the strategy for identifying the picture information from the target picture frame may be upgraded by continuous learning. In addition, the process of identifying the obtained picture information from the target picture frame by using the existing pre-trained image depth learning model can be utilized, and the image depth learning model is continuously trained, so that more accurate and comprehensive picture information can be obtained by using the trained image depth learning model.
Step 205, determining a first target display position of the advertisement material in the video to be played according to the original display position and the object position.
In the embodiment of the present invention, the advertisement information may include an advertisement material and an original display position of the advertisement material in the video to be played, and the picture information identified from the video to be played may include a target object in a picture of the video to be played and an object position of the target object in the video to be played.
Optionally, the target object may be an important object in the video to be played, for example: the character head portrait and/or the subtitle can be used for identifying the character head portrait and/or the subtitle contained in the picture of the video to be played and the object position of the character head portrait and/or the subtitle in the video to be played, so that the display position of the advertisement material in the played video can be adjusted according to the object position of the character head portrait and/or the subtitle in the video to be played, the phenomenon that the character head portrait and/or the subtitle in the video to be played are shielded when the advertisement material is displayed in the video to be played is avoided, and the user is influenced to watch the video to be played.
Specifically, the first target display position of the adjusted advertisement material in the video to be played can be determined according to the original display position of the advertisement material in the video to be played and the object position of the target object in the video to be played, wherein when the advertisement material is located at the first target display position, the advertisement material and the target object are not overlapped with each other, that is, the advertisement material located at the first target display position after adjustment does not shield the target object in the video to be played.
Step 206, determining target display parameters of the advertisement material according to the original display parameters and the background display parameters.
In the embodiment of the present invention, the advertisement information may include advertisement material and original display parameters of the advertisement material displayed in the video to be played, and the picture information identified from the video to be played may include background display parameters of the picture of the video to be played.
In this step, the target display parameter of the adjusted advertisement material displayed in the video to be played may be determined according to the original display parameter of the advertisement material displayed in the video to be played and the background display parameter of the picture of the video to be played, where when the advertisement material is displayed according to the target display parameter, the contrast between the advertisement material and the picture of the video to be played is within the preset contrast range. The contrast between the advertisement material displayed by the target display parameter and the picture of the video to be played after the adjustment is not too large, so that the influence on the use experience of a user for watching the video to be played due to the fact that the advertisement material is too conspicuous compared with the video to be played is avoided, meanwhile, the contrast between the advertisement material displayed by the target display parameter and the picture of the video to be played is not too small after the adjustment, the user is prevented from directly neglecting the advertisement material displayed in the video to be played, and the advertisement putting effect is reduced.
For example, the corresponding relationship between the various advertisement materials and the pictures of the video to be played can be preset, so that the contrast between the advertisement materials and the pictures of the video to be played can include a grade of 1-10, and a preset contrast range is set to be 4-6, i.e., when the contrast between the advertisement materials and the pictures of the video to be played is within the preset contrast range, a user can be ensured to have better use experience for watching the video to be played, and the advertisement can be ensured to be delivered with a certain effect.
Optionally, in the case that the original display parameter is an original color parameter of the advertisement material, and the background display parameter is a background color parameter of the picture of the video to be played, step 206 may specifically include:
substep 2061, determining a target color parameter of the advertisement material according to the original color parameter and the background color parameter, wherein a difference value between the target color parameter and the background color parameter is within a first preset difference value range.
In this step, since the original display parameter is the original color parameter of the advertisement material, and the picture information is the background color parameter of the picture of the video to be played, the color parameter of the advertisement material can be adjusted according to the background color parameter of the picture of the video to be played, so that the color contrast between the advertisement material displayed in the video to be played and the background of the video to be played after adjustment is within a reasonable range.
Specifically, the target color parameter displayed by the adjusted advertisement material in the video to be played can be determined according to the original color parameter of the advertisement material and the background color parameter of the picture of the video to be played, wherein the difference value between the target color parameter and the background color parameter is within a first preset difference value range, that is, when the advertisement material is displayed according to the target color parameter, the color contrast between the advertisement material and the picture of the video to be played is within a reasonable range.
In the embodiment of the present invention, the color parameters may include parameters such as hue, lightness, saturation, and the like. The hue refers to different colors, is independent of the brightness, saturation and the like of the color, and can be defined as measuring the hue by position on a standard color wheel of 0 to 360 degrees, wherein in general use, the hue is identified by a color name, such as red, orange or green, and in the standard color wheel, the contrast between the hues with the closer circumferential distance is smaller, so that the contrast between the two hues with opposite positions is the largest, such as red and green; lightness, which may also be called brightness, is the relative brightness of a color, typically measured using a percentage from 0% to 100%; saturation, which is the intensity or purity of a color, can represent the proportion of the gray component in the hue, measured in percentage from 0% (gray) to 100% (fully saturated), and on a standard color wheel, the saturation increases from the center to the edge.
Fig. 4 is a schematic diagram of a standard color wheel according to an embodiment of the present invention, as shown in fig. 4, 12 hues are marked on the standard color wheel, if the original color parameters of the advertisement material are: the hue is red, the lightness is 80%, the saturation is 90%, and the background color parameters of the picture of the video to be played are as follows: the hue was green, the lightness was 40%, and the saturation was 50%. The target color parameter of the adjusted advertisement material can be determined according to the background color parameter of the picture of the video to be played, so that the difference value between the target color parameter and the background color parameter is within a first preset difference value range.
Specifically, referring to fig. 4, the color phases in 12 on the standard color wheel may be numbered sequentially in the circumferential direction, and the difference between the numbers corresponding to the different color phases is determined as the difference between the different color phases, for example, the color phase difference between adjacent color phases is set to 1, the first preset difference range may be that the color phase difference is 2 to 3, the lightness difference is 15% to 20%, and the saturation difference is 15% to 20%. Therefore, if the hue of the advertisement material is red (numbered 1), the lightness is 80%, the saturation is 90%, the hue of the picture of the video to be played is green (numbered 7), the lightness is 40%, and the saturation is 50%, the hue difference value is 6, the lightness difference value is 40%, and the saturation difference value is 40%, which all exceed the first preset difference range, it can be shown that when the advertisement material is displayed in the picture of the video to be played, the color contrast between the advertisement material and the picture of the video to be played is too large, and therefore the user experience of watching the video is affected.
Therefore, according to the first preset difference range and the background color parameter of the picture of the video to be played, the target color parameter of the adjusted advertisement material is determined as follows: the hue is any one of blue (serial number is 6, hue difference value is 2), blue-violet (serial number is 4, hue difference value is 3), yellow (serial number is 9, hue difference value is 2) and yellow orange (serial number is 10, hue difference value is 3), the lightness is 55% -60%, and the saturation is 65% -70%, so that the difference value between the target color parameter of the adjusted advertisement material and the background color parameter of the picture of the video to be played is ensured to be within a first preset difference value range.
Optionally, in the case that the original display parameter is the original transparency of the advertisement material, and the background display parameter is the background transparency of the picture of the video to be played, step 206 may specifically include:
a sub-step 2062 of determining a target transparency of the advertisement material according to the original transparency and the background transparency, wherein a difference value between the target transparency and the background transparency is within a second preset difference value range.
In this step, since the original display parameter is the original transparency of the advertisement material and the picture information is the background transparency of the picture of the video to be played, the transparency of the advertisement material can be adjusted according to the background transparency of the picture of the video to be played, so that the transparency contrast between the advertisement material displayed in the video to be played and the background of the video to be played after adjustment is within a reasonable range.
Specifically, the target transparency of the adjusted advertisement material displayed in the video to be played can be determined according to the original transparency of the advertisement material and the background transparency of the picture of the video to be played, wherein when the target transparency is displayed, the transparency contrast between the advertisement material and the picture of the video to be played is within a reasonable range.
Wherein, the transparency can be expressed by percentage, the picture and the colorless and transparent stage can be divided into 100 parts, and the transparency of one picture can influence the overlapping effect of the picture and the background.
In the embodiment of the present invention, the second preset difference range may be a transparency difference of 15% to 20%, if the original transparency of the advertisement material is 20% and the background transparency of the picture of the video to be played is 60%, and if the transparency difference of the advertisement material is 40% and exceeds the second preset difference range, when the advertisement material is displayed in the picture of the video to be played, the transparency contrast between the advertisement material and the picture of the video to be played is too large, so that the experience of the user in watching the video may be affected.
Therefore, the target transparency of the adjusted advertisement material can be determined to be 40% -45% according to the second preset difference value range and the background transparency of the picture of the video to be played.
And step 207, adjusting the advertisement information according to the adjustment parameters to obtain target advertisement information adaptive to the picture information in the video to be played.
In this step, after the adjustment parameter for the advertisement information is determined, the advertisement information may be adjusted according to the adjustment parameter, so as to obtain the target advertisement information adapted to the picture information in the video to be played.
Optionally, in the case that the first target display position of the advertisement material in the video to be played is determined in step 205, step 207 may include:
substep 2071, adjusting the display position of the advertisement material in the video to be played from the original display position to the first target display position.
In this step, after the first target display position of the advertisement material in the video to be played is determined, the display position of the advertisement material in the video to be played may be adjusted from the original display position to the first target display position, and when the advertisement material is located at the first target display position, the advertisement material and the target object are not overlapped with each other, that is, the advertisement material located at the first target display position after adjustment does not shield the target object in the video to be played.
Optionally, in the case where the target color parameters for the advertising material are determined in sub-step 2061, step 207 may include:
substep 2072, adjusting the parameters of the color attributes displayed by the advertisement material in the video to be played from the original color parameters to the target color parameters.
In this step, after the target color parameter of the advertisement material is determined, the parameter of the color attribute displayed by the advertisement material in the video to be played can be adjusted from the original color parameter to the target color parameter, so that the color contrast between the advertisement material displayed by the target color parameter after adjustment and the picture of the video to be played is within a proper range, thereby avoiding that the color of the advertisement material is too conspicuous compared with the color of the video to be played and affecting the use experience of the user for watching the video to be played, and simultaneously avoiding that the user directly ignores the advertisement material displayed in the video to be played and reducing the advertisement release effect, and ensuring that the advertisement release has a certain effect.
Optionally, in the case where the target transparency of the advertising material is determined in sub-step 2062, step 207 may include:
substep 2073, adjusting the transparency of the advertisement material displayed in the video to be played from the original transparency to the target transparency.
In the step, after the target transparency of the advertisement material is determined, the transparency of the advertisement material displayed in the video to be played can be adjusted from the original transparency to the target transparency, so that the transparency contrast of the advertisement material displayed with the target transparency after adjustment and the picture of the video to be played is in a proper range, the phenomenon that the use experience of the user for watching the video to be played is influenced due to the fact that the advertisement material is too conspicuous compared with the video to be played is avoided, meanwhile, the phenomenon that the user directly ignores the advertisement material displayed in the video to be played to reduce the advertisement putting effect is also avoided, and the advertisement putting is guaranteed to have a certain effect.
Step 208, acquiring the screen type and the screen size of the device screen.
In this step, referring to fig. 2, the video rendering module 21 may obtain the relevant information of the device screen of the electronic device, including the screen type and the screen size of the device screen, through the vendor hard solution interface 30 of the electronic device 10 or through the cloud analysis server 40.
Optionally, the screen types of the device screen may include: the screen size can include the aspect ratio of the equipment screen to and the size of each side of the equipment screen.
Step 209, determining an effective display area in the device screen according to the screen type and the screen size.
In this step, an effective presentation area in the device screen may be further determined according to the screen type and the screen size of the device screen.
The effective display area may be an area capable of displaying the target advertisement information in the device screen.
Fig. 5 is a schematic diagram of a device screen according to an embodiment of the present invention, and as shown in fig. 5, the device screen of the electronic device 10 is a bang screen, that is, a part of a part shaped like "bang" is arranged in the middle above the device screen, relative to the full-face screen, for arranging functional components and the like in the electronic device.
Specifically, before the target advertisement information is displayed in the device screen, according to the screen type and the screen size of the device screen in the electronic device 10, the effective display area 70 capable of displaying the target advertisement information in the device screen is determined from the device screen, and the effective display area 70 can avoid the boundary area unfavorable for displaying the target advertisement information in the device screen, so that the influence of "bang" in the device screen on the display of the target advertisement information is avoided, and the target advertisement information can be well adapted to the special-shaped screen.
Step 210, displaying the target advertisement information in an area corresponding to the effective display area in the video to be played.
In this step, after the effective display area is determined in the device screen, the target advertisement information may be further displayed in an area corresponding to the effective display area in the video to be played, so as to insert an advertisement in the video to be played.
Optionally, step 210 may specifically include:
substep 2101, obtain the size and the display position corresponding to the target advertisement information.
In this step, in the process of displaying the target advertisement information in the area corresponding to the effective display area in the video to be played, the size and the display position of the target advertisement information may be first acquired.
For example, the size of the effective display area in the device screen determined by the above steps is 15 cm × 8 cm, the size of the target advertisement information is 4 cm × 3 cm, and the display position of the target advertisement information is the middle position along the side edge on the device screen.
And a substep 2102 of adjusting the size and the display position corresponding to the target advertisement information according to the effective display area to obtain a target size and a second target display position of the target advertisement information in the device screen.
In this step, since the size and the display position of the target advertisement information are set for the device screen of the electronic device, after the effective display area is determined according to the device screen, the size and the display position corresponding to the target advertisement information can be further adjusted according to the effective display area in the device screen, and the target size and the second target display position matched with the effective display area are obtained, so that the display process of the target advertisement information can be adapted to the type and the size of the device screen.
A substep 2103 of determining a target display area of the target advertisement information in the device screen according to the target size and the second target display position.
In this step, after the target size and the second target display position of the target advertisement information in the device screen are determined, the target display area of the target advertisement information in the device screen may be further determined according to the target size and the second target display position, so that when the target advertisement information is displayed in the target display area of the device screen, the display of the target advertisement information may not be affected by the device screen.
For example, referring to fig. 5, when the targeted advertisement information is displayed in the electronic device having the bang screen, the size of the screen of the device is 18 cm × 9 cm, the original display position of the targeted advertisement information is the middle position along the side edge of the screen of the device (overlapping with "bang"), and the original size of the targeted advertisement information is 4 cm × 3 cm, that is, the targeted advertisement information is displayed in the initial display area 80. After the effective display area 70 is determined in the device screen, since the effective display area 70 avoids the boundary area of the device screen that is not beneficial to displaying the target advertisement information, the size of the effective display area is reduced to 15 cm × 8 cm with respect to the device screen, and therefore, the display position and size of the target advertisement information need to be adjusted to be displayed in the target display area 90, so as to adapt to the shape of the device screen, the size of the target display area 90 may be 3.5 cm × 2.5 cm, and the position is the middle position of the upper edge side of the effective display area in the device screen (not overlapping with "bang").
And a substep 2104 of displaying the target advertisement information in a region corresponding to the target display region in the video to be played.
In this step, the target advertisement information may be displayed in an area corresponding to the target display area in the video to be played, and the process of inserting the playing advertisement information in the video to be played is completed.
In the embodiment of the invention, the specific position and size of the target display area of the target advertisement information displayed in the device screen can be adjusted according to the attribute of the advertisement information, the operation habit of the user and the like. For example, for the advertisement attribute of the public interest attribute, the position of its target presentation area may be determined as the center position of the screen of the device, and the gear of the target presentation area may be increased appropriately. For example, if the user is accustomed to performing operations corresponding to various functions in the upper area of the device screen, the position of the target display area can be determined as the lower area of the device screen, so that the display of the target advertisement information is prevented from conflicting with the user's habits.
In summary, the advertisement display method provided in the embodiment of the present invention includes: acquiring a video to be played which needs to be played in a screen of equipment and advertisement information which needs to be displayed in the video to be played; identifying picture information in the video to be played, and determining an adjustment parameter aiming at the advertisement information according to the picture information and the advertisement information; adjusting the advertisement information according to the adjustment parameters to obtain target advertisement information adaptive to the picture information in the video to be played; and displaying the target advertisement information in the video to be played according to the display mode corresponding to the equipment screen. According to the embodiment of the invention, the advertisement information displayed in the video to be played can be dynamically adjusted according to the picture information of the video to be played, so that the adjusted advertisement information can be adapted to the picture information in the video to be played, the adaptability between the advertisement information played in the front-end video playing app and the picture of the video is improved, the conflict of a user on the advertisement is reduced, and the use experience of the user in watching the video is improved.
In addition, an effective display area capable of displaying the target advertisement information in the equipment screen can be determined according to the screen type and size of the equipment screen, and the size and the display position corresponding to the target advertisement information are adjusted according to the effective display area, so that the adjusted target advertisement information can be adapted to the equipment screen, the advertisement information is displayed according to the display mode corresponding to the equipment screen, and the use experience of a user for watching videos is improved.
On the basis of the above embodiment, the embodiment of the invention also provides a device for showing the advertisement.
Referring to fig. 6, a block diagram of a structure of an advertisement presentation apparatus 300 according to an embodiment of the present invention is shown, which may specifically include the following modules:
an obtaining module 301, configured to obtain a video to be played that needs to be played in a device screen, and advertisement information that needs to be displayed in the video to be played;
a determining module 302, configured to identify and obtain picture information in the video to be played, and determine an adjustment parameter for the advertisement information according to the picture information and the advertisement information;
the adjusting module 303 is configured to adjust the advertisement information according to the adjustment parameter to obtain target advertisement information adapted to picture information in the video to be played;
a display module 304, configured to display the target advertisement information in the video to be played according to a display manner corresponding to the device screen.
Optionally, the advertisement information includes an advertisement material and an original display position of the advertisement material in the video to be played, and the picture information includes a target object in a picture of the video to be played and an object position of the target object in the video to be played;
the determining module 302 specifically includes:
the first determining submodule is used for determining a first target display position of the advertisement material in the video to be played according to the original display position and the object position, and the advertisement material and the target object are not overlapped when the advertisement material is positioned at the first target display position;
the adjusting module 303 specifically includes:
and the first adjusting submodule is used for adjusting the display position of the advertisement material in the video to be played from the original display position to the first target display position.
Optionally, the target object includes a character avatar and/or a subtitle.
Optionally, the advertisement information includes the advertisement material and an original display parameter displayed by the advertisement material, and the picture information includes a background display parameter of a picture of the video to be played;
the determining module 302 specifically includes:
and the second determining submodule is used for determining target display parameters of the advertisement material according to the original display parameters and the background display parameters, and when the advertisement material is displayed according to the target display parameters, the contrast between the advertisement material and the picture of the video to be played is within a preset contrast range.
Optionally, the original display parameter is an original color parameter of the advertisement material, and the background display parameter is a background color parameter of the picture of the video to be played;
the second determining submodule specifically includes:
the first determining unit is used for determining a target color parameter of the advertisement material according to the original color parameter and the background color parameter, and the difference value between the target color parameter and the background color parameter is within a first preset difference value range;
the adjusting module 303 specifically includes:
and the second adjusting submodule is used for adjusting the parameters of the color attributes displayed by the advertisement material in the video to be played from the original color parameters to the target color parameters.
Optionally, the original display parameter is an original transparency of the advertisement material, and the background display parameter is a background transparency of the picture of the video to be played;
the second determining submodule specifically includes:
the second determining unit is used for determining the target transparency of the advertisement material according to the original transparency and the background transparency, and the difference value between the target transparency and the background transparency is within a second preset difference value range;
the adjusting module 303 specifically includes:
and the third adjusting submodule is used for adjusting the transparency of the advertisement material displayed in the video to be played from the original transparency to the target transparency.
Optionally, the determining module 302 specifically includes:
the first obtaining submodule is used for obtaining the playing time range of the advertisement information in the video to be played;
the third determining submodule is used for determining a target picture frame corresponding to the advertisement information from the video to be played according to the playing time range;
and the identification submodule is used for identifying and obtaining the picture information in the target picture frame.
Optionally, the display module 304 specifically includes:
the second obtaining submodule is used for obtaining the screen type and the screen size of the equipment screen;
the fourth determining submodule is used for determining an effective display area in the equipment screen according to the screen type and the screen size;
and the display sub-module is used for displaying the target advertisement information in the area corresponding to the effective display area in the video to be played.
Optionally, the display sub-module specifically includes:
the acquisition unit is used for acquiring the size and the display position corresponding to the target advertisement information;
the adjusting unit is used for adjusting the size and the display position corresponding to the target advertisement information according to the effective display area to obtain the target size and a second target display position of the target advertisement information in the equipment screen;
a third determining unit, configured to determine a target display area of the target advertisement information in the device screen according to the target size and the second target display position;
and the display unit is used for displaying the target advertisement information in an area corresponding to the target display area in the video to be played.
Optionally, the screen types include: any one in water droplet screen, dig hole screen and bang screen, the screen size include the aspect ratio of equipment screen, and the size of each side of equipment screen, effective display area does can show in the equipment screen the region of target advertisement information.
To sum up, the present application provides an advertisement display device, including: acquiring a video to be played which needs to be played in a screen of equipment and advertisement information which needs to be displayed in the video to be played; identifying picture information in the video to be played, and determining an adjustment parameter aiming at the advertisement information according to the picture information and the advertisement information; adjusting the advertisement information according to the adjustment parameters to obtain target advertisement information adaptive to the picture information in the video to be played; and displaying the target advertisement information in the video to be played according to the display mode corresponding to the equipment screen. According to the embodiment of the invention, the advertisement information displayed in the video to be played can be dynamically adjusted according to the picture information of the video to be played, so that the adjusted advertisement information can be adapted to the picture information in the video to be played, the adaptability between the advertisement information played in the front-end video playing app and the picture of the video is improved, the conflict of a user on the advertisement is reduced, the advertisement information is displayed according to the display mode corresponding to the equipment screen, and the use experience of the user in watching the video is improved.
An embodiment of the present invention further provides an electronic device, as shown in fig. 7, including a processor 401, a communication interface 402, a memory 403, and a communication bus 404, where the processor 401, the communication interface 402, and the memory 403 complete mutual communication through the communication bus 404.
A memory 403 for storing a computer program;
the processor 401, when executing the program stored in the memory 403, implements the following steps:
a method of presenting an advertisement, the method comprising:
acquiring a video to be played, which needs to be played in a screen of equipment, and advertisement information, which needs to be displayed in the video to be played;
identifying picture information in the video to be played, and determining an adjustment parameter aiming at the advertisement information according to the picture information and the advertisement information;
adjusting the advertisement information according to the adjustment parameters to obtain target advertisement information adaptive to the picture information in the video to be played;
and displaying the target advertisement information in the video to be played according to a display mode corresponding to the equipment screen.
The communication bus mentioned in the above terminal may be a Peripheral Component Interconnect (PCI) bus, an Extended Industry Standard Architecture (EISA) bus, or the like. The communication bus may be divided into an address bus, a data bus, a control bus, etc. For ease of illustration, only one thick line is shown, but this does not mean that there is only one bus or one type of bus.
The communication interface is used for communication between the terminal and other equipment.
The Memory may include a Random Access Memory (RAM) or a non-volatile Memory (non-volatile Memory), such as at least one disk Memory. Optionally, the memory may also be at least one memory device located remotely from the processor.
The Processor may be a general-purpose Processor, and includes a Central Processing Unit (CPU), a Network Processor (NP), and the like; the Integrated Circuit may also be a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), a Field Programmable Gate Array (FPGA) or other Programmable logic device, a discrete Gate or transistor logic device, or a discrete hardware component.
In another embodiment of the present invention, a computer-readable storage medium is further provided, in which instructions are stored, and when the instructions are executed on a computer, the computer is caused to execute the advertisement presentation method described in any one of the above embodiments.
In yet another embodiment, the present invention further provides a computer program product containing instructions, which when run on a computer, causes the computer to execute the method for presenting an advertisement as described in any of the above embodiments.
In the above embodiments, the implementation may be wholly or partially realized by software, hardware, firmware, or any combination thereof. When implemented in software, may be implemented in whole or in part in the form of a computer program product. The computer program product includes one or more computer instructions. When loaded and executed on a computer, cause the processes or functions described in accordance with the embodiments of the invention to occur, in whole or in part. The computer may be a general purpose computer, a special purpose computer, a network of computers, or other programmable device. The computer instructions may be stored in a computer readable storage medium or transmitted from one computer readable storage medium to another, for example, from one website site, computer, server, or data center to another website site, computer, server, or data center via wired (e.g., coaxial cable, fiber optic, Digital Subscriber Line (DSL)) or wireless (e.g., infrared, wireless, microwave, etc.). The computer-readable storage medium can be any available medium that can be accessed by a computer or a data storage device, such as a server, a data center, etc., that incorporates one or more of the available media. The usable medium may be a magnetic medium (e.g., floppy Disk, hard Disk, magnetic tape), an optical medium (e.g., DVD), or a semiconductor medium (e.g., Solid State Disk (SSD)), among others.
It is noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element.
All the embodiments in the present specification are described in a related manner, and the same and similar parts among the embodiments may be referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for the system embodiment, since it is substantially similar to the method embodiment, the description is simple, and for the relevant points, reference may be made to the partial description of the method embodiment.
The above description is only for the preferred embodiment of the present invention, and is not intended to limit the scope of the present invention. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention shall fall within the protection scope of the present invention.

Claims (13)

1. A method for presenting an advertisement, the method comprising:
acquiring a video to be played, which needs to be played in a screen of equipment, and advertisement information, which needs to be displayed in the video to be played;
identifying picture information in the video to be played, and determining an adjustment parameter aiming at the advertisement information according to the picture information and the advertisement information;
adjusting the advertisement information according to the adjustment parameters to obtain target advertisement information adaptive to the picture information in the video to be played;
and displaying the target advertisement information in the video to be played according to a display mode corresponding to the equipment screen.
2. The method according to claim 1, wherein the advertisement information comprises advertisement material and original display position of the advertisement material in the video to be played, and the picture information comprises target object in the picture of the video to be played and object position of the target object in the video to be played;
the step of determining an adjustment parameter for the advertisement information according to the picture information and the advertisement information specifically includes:
determining a first target display position of the advertisement material in the video to be played according to the original display position and the object position, wherein the advertisement material and the target object are not overlapped when the advertisement material is positioned at the first target display position;
the step of adjusting the advertisement information according to the adjustment parameter specifically includes:
and adjusting the display position of the advertisement material in the video to be played from the original display position to the first target display position.
3. The method of claim 2, wherein the target object comprises a character avatar and/or subtitles.
4. The method according to claim 1, wherein the advertisement information comprises the advertisement material and original display parameters of the advertisement material display, and the picture information comprises background display parameters of the picture of the video to be played;
the step of determining an adjustment parameter for the advertisement information according to the picture information and the advertisement information specifically includes:
and determining target display parameters of the advertisement material according to the original display parameters and the background display parameters, wherein when the advertisement material is displayed according to the target display parameters, the contrast between the advertisement material and the picture of the video to be played is within a preset contrast range.
5. The method according to claim 4, wherein the original display parameters are original color parameters of the advertisement material, and the background display parameters are background color parameters of the picture of the video to be played;
the step of determining the target display parameters of the advertisement material according to the original display parameters and the background display parameters specifically includes:
determining a target color parameter of the advertisement material according to the original color parameter and the background color parameter, wherein the difference value between the target color parameter and the background color parameter is within a first preset difference value range;
the step of adjusting the advertisement information according to the adjustment parameter specifically includes:
and adjusting the parameters of the color attributes displayed by the advertisement material in the video to be played from the original color parameters to the target color parameters.
6. The method according to claim 4, wherein the original display parameter is an original transparency of the advertisement material, and the background display parameter is a background transparency of the picture of the video to be played;
the step of determining the target display parameters of the advertisement material according to the original display parameters and the background display parameters specifically includes:
determining the target transparency of the advertisement material according to the original transparency and the background transparency, wherein the difference value between the target transparency and the background transparency is within a second preset difference value range;
the step of adjusting the advertisement information according to the adjustment parameter specifically includes:
and adjusting the transparency of the advertisement material displayed in the video to be played from the original transparency to the target transparency.
7. The method according to claim 1, wherein the step of identifying and obtaining the picture information in the video to be played specifically comprises:
acquiring the playing time range of the advertisement information in the video to be played;
according to the playing time range, determining a target picture frame corresponding to the advertisement information from the video to be played;
and identifying to obtain the picture information in the target picture frame.
8. The method according to claim 1, wherein the step of displaying the target advertisement information in the video to be played according to the display mode corresponding to the device screen specifically comprises:
acquiring the screen type and the screen size of the equipment screen;
determining an effective display area in the screen of the equipment according to the screen type and the screen size;
and displaying the target advertisement information in an area corresponding to the effective display area in the video to be played.
9. The method according to claim 8, wherein the step of displaying the target advertisement information in the area corresponding to the effective display area in the video to be played specifically comprises:
acquiring the size and the display position corresponding to the target advertisement information;
according to the effective display area, adjusting the size and the display position corresponding to the target advertisement information to obtain the target size and a second target display position of the target advertisement information in the equipment screen;
determining a target display area of the target advertisement information in the equipment screen according to the target size and the second target display position;
and displaying the target advertisement information in an area corresponding to the target display area in the video to be played.
10. The method of claim 8, wherein the screen types comprise: any one in water droplet screen, dig hole screen and bang screen, the screen size include the aspect ratio of equipment screen, and the size of each side of equipment screen, effective display area does can show in the equipment screen the region of target advertisement information.
11. An apparatus for presenting an advertisement, the apparatus comprising:
the device comprises an acquisition module, a display module and a display module, wherein the acquisition module is used for acquiring a video to be played which needs to be played in a screen of the device and advertisement information which needs to be displayed in the video to be played;
the determining module is used for identifying and obtaining picture information in the video to be played and determining an adjusting parameter aiming at the advertisement information according to the picture information and the advertisement information;
the adjusting module is used for adjusting the advertisement information according to the adjusting parameters to obtain target advertisement information adaptive to the picture information in the video to be played;
and the display module is used for displaying the target advertisement information in the video to be played according to a display mode corresponding to the equipment screen.
12. An electronic device, comprising a processor, a communication interface, a memory and a communication bus, wherein the processor, the communication interface and the memory communicate with each other via the communication bus;
the memory is used for storing a computer program;
the processor, when executing the program stored in the memory, implementing the method steps of any of claims 1-10.
13. A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the method according to any one of claims 1-10.
CN202110878579.1A 2021-07-30 2021-07-30 Advertisement display method and device Active CN113727166B (en)

Priority Applications (1)

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CN117541331A (en) * 2024-01-10 2024-02-09 蓝色火焰科技成都有限公司 Advertisement publishing method, system, electronic equipment and medium

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