CN117541331B - Advertisement publishing method, system, electronic equipment and medium - Google Patents
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Abstract
The invention belongs to the technical field of computers, and aims to provide an advertisement publishing method, an advertisement publishing system, electronic equipment and a medium. Receiving advertisement putting request information comprising initial advertisement material information, preset advertisement display screen identification information and preset advertisement putting time information; acquiring screen display parameters of the advertisement display screen corresponding to the identification information of the preset advertisement display screen; then, according to the screen display parameters, advertisement background information matched with the screen display parameters is obtained; then, fusing the initial advertisement material information and advertisement background information to obtain final advertisement material information; and finally, the final advertisement material information is put on an advertisement display screen matched with the identification information of the preset advertisement display screen in a time period corresponding to the preset advertisement putting time information, so that automatic release and putting of advertisements are realized, the advertisement release cost of an advertiser user is reduced, and the advertisement operation business volume of an advertisement operation company is increased.
Description
Technical Field
The invention belongs to the technical field of computers, and particularly relates to an advertisement publishing method, an advertisement publishing system, electronic equipment and a medium.
Background
With the rapid development of the advertisement industry of the Internet of things, more and more small merchants and individuals are attracted to participate in offline advertisement delivery activities. At present, advertisements can be displayed through traffic media such as subway display screens, high-speed rail display screens and the like, community media such as community lamp boxes, express cabinet display screens and the like, and outdoor media such as outdoor display screens, intelligent advertisement screens and the like, an advertisement display screen to be displayed is usually predetermined through an advertiser, advertisement materials are designed according to the size, resolution and the like of the advertisement display screen to be displayed, and the designed advertisement materials are put into the predetermined advertisement display screen for display through an advertisement operation company. However, in using the prior art, the inventors found that there are at least the following problems in the prior art:
when different display screens are used for advertising, as the sizes of the picture display frames of the display screens are different, in order to avoid the problems of excessive stretching or shrinkage, incomplete filling of the picture display frames and the like, the display effect of advertisement materials is ensured, and a certain advertisement material can only be applied to the same type of display screen for advertising, so that the advertising range is limited; meanwhile, if a certain advertisement material needs to be applied to different types of display screens, professional designers are generally required to manufacture advertisement materials matched with the advertisement materials according to the different display screens, so that the manufacturing cost of the advertisement materials is high, the advertisement quantity put by advertisers is influenced, and the utilization rate of the advertisement display screens is not improved for advertisement operation companies.
Disclosure of Invention
The invention aims to solve the technical problems at least to a certain extent, and provides an advertisement publishing method, an advertisement publishing system, electronic equipment and a medium.
In order to achieve the above purpose, the present invention adopts the following technical scheme:
in a first aspect, the present invention provides an advertisement publishing method, including:
receiving advertisement putting request information; the advertisement putting request information is bound with initial advertisement material information, preset advertisement display screen identification information and preset advertisement putting time information;
acquiring screen display parameters of an advertisement display screen corresponding to the preset advertisement display screen identification information;
acquiring advertisement background information matched with the screen display parameters according to the screen display parameters;
fusing the initial advertisement material information and the advertisement background information to obtain final advertisement material information;
and delivering the final advertisement material information to an advertisement display screen matched with the preset advertisement display screen identification information in a time period corresponding to the preset advertisement delivery time information.
The invention can realize automatic release of advertisements, is beneficial to reducing the advertisement release cost of the advertiser user and simultaneously increases the advertisement operation business volume of the advertisement operation company. Specifically, in the implementation process, the invention receives the advertisement putting request information comprising the initial advertisement material information, the preset advertisement display screen identification information and the preset advertisement putting time information; acquiring screen display parameters of the advertisement display screen corresponding to the preset advertisement display screen identification information; then, according to the screen display parameters, advertisement background information matched with the screen display parameters is obtained; then, fusing the initial advertisement material information and the advertisement background information to obtain final advertisement material information; and finally, the final advertisement material information is put on an advertisement display screen matched with the identification information of the preset advertisement display screen in a time period corresponding to the preset advertisement putting time information, so that automatic release and putting of advertisements are realized, and the popularization and application values are realized.
In one possible design, before receiving the advertisement delivery request information, the method further includes:
receiving advertisement release demand information;
acquiring advertisement release suggestion region information matched with the advertisement release demand information from a pre-stored operation region information set;
and outputting the advertisement publishing suggestion region information.
In one possible design, after receiving the advertisement delivery request information, the method further includes:
auditing the initial advertisement material information;
if the verification is passed, screen display parameters of the advertisement display screen corresponding to the preset advertisement display screen identification information are obtained;
if the verification is not passed, outputting advertisement material verification failed information so as to re-receive new advertisement delivery request information.
In one possible design, the screen display parameters include screen size, screen aspect ratio, and screen resolution; correspondingly, acquiring advertisement background information matched with the screen display parameters according to the screen display parameters comprises the following steps:
and according to the screen size, the screen length-width ratio and the screen resolution, retrieving advertisement background information matched with the screen display parameters from a preset advertisement background database.
In one possible design, fusing the initial advertisement material information with the advertisement background information to obtain final advertisement material information includes:
acquiring the resolution of the initial advertisement material information, and judging whether the resolution of the initial advertisement material information is the same as the screen resolution;
if so, covering the initial advertisement material information on the advertisement background information, wherein the initial advertisement material information is positioned in the middle of the advertisement background information, and obtaining final advertisement material information;
if not, carrying out resolution reconstruction on the initial advertisement material information according to the screen resolution to obtain reconstructed advertisement material information, and then covering the reconstructed advertisement material information on the advertisement background information, wherein the initial advertisement material information is positioned in the middle of the advertisement background information to obtain final advertisement material information.
In one possible design, the type of the initial advertising material information is a picture, text, or video.
In one possible design, the advertisement display screen is a multimedia display screen or a poster display screen; when the advertisement display screen is a poster display screen, the final advertisement material information is put on the advertisement display screen matched with the preset advertisement display screen identification information in a time period corresponding to the preset advertisement putting time information, and the method comprises the following steps:
acquiring and outputting a poster maker recommendation information set corresponding to the advertisement display screen matched with the preset advertisement display screen identification information;
receiving a poster making order request; the poster making order request comprises the final advertisement material information and preset poster maker information, wherein the preset poster maker information is any poster maker recommendation information in a poster maker recommendation information set;
and sending the final advertisement material information to a poster maker terminal corresponding to the predetermined poster maker information so as to obtain a poster corresponding to the final advertisement material information, and throwing the poster to an advertisement display screen matched with the predetermined advertisement display screen identification information in a time period corresponding to the predetermined advertisement throwing time information.
In a second aspect, the present invention provides an advertisement publishing system for implementing the advertisement publishing method according to any one of the above; the advertisement distribution system includes:
the advertisement putting request receiving module is used for receiving advertisement putting request information; the advertisement putting request information is bound with initial advertisement material information, preset advertisement display screen identification information and preset advertisement putting time information;
the background information acquisition module is in communication connection with the advertisement putting request receiving module and is used for acquiring screen display parameters of the advertisement display screen corresponding to the preset advertisement display screen identification information; the method is also used for acquiring advertisement background information matched with the screen display parameters according to the screen display parameters;
the advertisement material processing module is in communication connection with the background information acquisition module and is used for fusing the initial advertisement material information and the advertisement background information to obtain final advertisement material information;
and the advertisement putting module is in communication connection with the advertisement material processing module and is used for putting the final advertisement material information to the advertisement display screen matched with the preset advertisement display screen identification information in a time period corresponding to the preset advertisement putting time information.
In a third aspect, the present invention provides an electronic device, comprising:
a memory for storing computer program instructions; the method comprises the steps of,
a processor for executing the computer program instructions to perform the method of advertising as claimed in any one of the preceding claims.
In a fourth aspect, the present invention provides a computer readable storage medium storing computer program instructions readable by a computer, the computer program instructions being configured to perform the advertisement distribution method of any one of the preceding claims when run.
Drawings
FIG. 1 is a flow chart of an advertisement distribution method in an embodiment;
FIG. 2 is a block diagram of a module of an advertisement distribution system in an embodiment;
fig. 3 is a block diagram of an electronic device in an embodiment.
Detailed Description
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the present invention will be briefly described below with reference to the accompanying drawings and the description of the embodiments or the prior art, and it is obvious that the following description of the structure of the drawings is only some embodiments of the present invention, and other drawings can be obtained according to these drawings without inventive effort to a person skilled in the art. It should be noted that the description of these examples is for aiding in understanding the present invention, but is not intended to limit the present invention.
Example 1:
the embodiment discloses an advertisement publishing method, which can be executed by a computer device or a virtual machine with a certain computing resource, for example, an electronic device such as a personal computer, a smart phone, a personal digital assistant or a wearable device, or a virtual machine.
As shown in FIG. 1, an advertisement publishing method may include, but is not limited to, the following steps:
receiving advertisement putting request information; the advertisement putting request information is bound with initial advertisement material information, preset advertisement display screen identification information and preset advertisement putting time information; it should be understood that the advertisement delivery request information may also bind, without limitation, the information of the planned advertisement delivery area, the information of the planned advertisement display position, etc. corresponding to the area where the predetermined advertisement display identification information is located. The predetermined advertisement delivery time information may be, but is not limited to, an advertisement delivery duration, an advertisement delivery period, etc., without limitation.
Acquiring screen display parameters of an advertisement display screen corresponding to the preset advertisement display screen identification information; it should be noted that the screen display parameters include, but are not limited to, information such as a screen size, a screen resolution, and a screen aspect ratio of the advertisement presentation screen.
Acquiring advertisement background information matched with the screen display parameters according to the screen display parameters; it should be noted that, the size, resolution, etc. of the advertisement background information are the same as the screen display parameters, for example, the screen display parameters of the advertisement display screen are: screen aspect ratio of 16:9, screen size of 27 inches, screen resolution of 1080p, then the aspect ratio of the acquired advertising background information is 16:9, size of 27 inches, resolution of 1080p. In this embodiment, the advertisement background information is obtained by searching in a preset advertisement background database according to the screen display parameters, and a plurality of advertisement background information matched with different advertisement display screens are pre-stored in the advertisement background database.
Fusing the initial advertisement material information and the advertisement background information to obtain final advertisement material information;
and delivering the final advertisement material information to an advertisement display screen matched with the preset advertisement display screen identification information in a time period corresponding to the preset advertisement delivery time information.
The embodiment can realize automatic release of advertisements, is beneficial to reducing the advertisement release cost of an advertiser user and simultaneously increases the advertisement operation business volume of an advertisement operation company. Specifically, in the implementation process of the embodiment, advertisement delivery request information comprising initial advertisement material information, preset advertisement display screen identification information and preset advertisement delivery time information is received; acquiring screen display parameters of the advertisement display screen corresponding to the preset advertisement display screen identification information; then, according to the screen display parameters, advertisement background information matched with the screen display parameters is obtained; then, fusing the initial advertisement material information and the advertisement background information to obtain final advertisement material information; and finally, the final advertisement material information is put on an advertisement display screen matched with the identification information of the preset advertisement display screen in a time period corresponding to the preset advertisement putting time information, so that automatic release and putting of advertisements are realized, and the popularization and application values are realized.
In this embodiment, before receiving the advertisement delivery request information, the method further includes:
receiving advertisement release demand information;
acquiring advertisement release suggestion region information matched with the advertisement release demand information from a pre-stored operation region information set; it should be noted that the operation area information set may include, but is not limited to, business district operation area information, line operation area information, site operation area information, and other operation area information, and different operation area information may overlap each other, for example, the business district operation area information may cover a certain site operation area information, which is not limited herein.
And outputting the advertisement publishing suggestion region information.
It should be noted that, the advertisement publishing suggestion region information is advertisement publishing region information capable of meeting advertisement publishing requirements of an advertiser user, and in this embodiment, the predetermined advertisement display screen identification information is identification information of an advertisement display screen whose position corresponds to the advertisement publishing suggestion region information.
Specifically, in this embodiment, the advertisement release requirement information may include, but is not limited to, a target consumption group, a target release region, an advertisement release budget, an advertisement release period, and the like, where the target consumption group is, for example, a travel crowd, a mother-infant user group, a financial group, and the like. Examples are as follows: if the advertisement release requirement information includes a target consumer group and a target release region, wherein the target consumer group is a travel group and the target release region is a metropolitan area, the matched advertisement release suggestion region information is all operation region information meeting the advertisement release requirement information, and the advertisement release suggestion region information is not limited herein, such as a designated airport region, a designated railway station region, a designated hotel region, and/or a designated subway line, which are/is designated as metropolitan areas.
In this embodiment, after receiving the advertisement delivery request information, the method further includes:
auditing the initial advertisement material information;
if the verification is passed, screen display parameters of the advertisement display screen corresponding to the preset advertisement display screen identification information are obtained;
if the verification is not passed, outputting advertisement material verification failed information so as to re-receive new advertisement delivery request information.
It should be noted that, in this embodiment, the initial advertisement material information may be audited based on a preset audit standard, such as "advertisement audit and release rule", or may be audited manually, and when the audit is performed manually, the auditing executable may be the relevant responsible person of the advertisement operation company or other mechanisms responsible for auditing the advertisement delivery area, the audit content may be the content corresponding to the audit standard predetermined in the current area, and the regional audit standard may be the specified standards such as regional sensitive information of the advertisement content, format of the advertisement content, etc., or may be the standard for the advertisement content of the current area formulated by the corresponding regional authority, which is not limited herein.
In this embodiment, the screen display parameters include a screen size, a screen aspect ratio, and a screen resolution; correspondingly, acquiring advertisement background information matched with the screen display parameters according to the screen display parameters comprises the following steps:
and according to the screen size, the screen length-width ratio and the screen resolution, retrieving advertisement background information matched with the screen display parameters from a preset advertisement background database.
In this embodiment, fusing the initial advertisement material information with the advertisement background information to obtain final advertisement material information includes:
acquiring the resolution of the initial advertisement material information, and judging whether the resolution of the initial advertisement material information is the same as the screen resolution;
if so, covering the initial advertisement material information on the advertisement background information, wherein the initial advertisement material information is positioned in the middle of the advertisement background information, and obtaining final advertisement material information;
if not, carrying out resolution reconstruction on the initial advertisement material information according to the screen resolution to obtain reconstructed advertisement material information, then covering the reconstructed advertisement material information on the advertisement background information, wherein the initial advertisement material information is positioned in the middle of the advertisement background information to obtain final advertisement material information
Specifically, in this embodiment, if the resolution of the initial advertisement material information is greater than the screen resolution, the resolution reconstruction is performed on the processes of performing value extraction downsampling on the initial advertisement material information to reduce the resolution of the initial advertisement material information until the resolution is the same as the screen resolution, and if the resolution of the initial advertisement material information is less than the screen resolution, the resolution reconstruction is performed on the processes of performing non-uniform interpolation on the initial advertisement material information until the resolution is the same as the screen resolution.
In this embodiment, the type of the initial advertisement material information is a picture, a text or a video.
In this embodiment, the advertisement display screen is a multimedia display screen or a poster display screen, and it should be noted that the poster display screen may be an advertisement display screen such as a light box, a wall, a ladder board, etc., and at this time, the final advertisement material information should be put in and displayed in the form of a poster; when the advertisement display screen is a poster display screen, the final advertisement material information is put on the advertisement display screen matched with the preset advertisement display screen identification information in a time period corresponding to the preset advertisement putting time information, and the method comprises the following steps:
acquiring and outputting a poster maker recommendation information set corresponding to the advertisement display screen matched with the preset advertisement display screen identification information; it should be noted that, the advertisement operation company may cooperate with a plurality of poster manufacturers, and bind the plurality of poster manufacturers with the advertisement display screen in the corresponding area according to the geographic location of the advertisement display screen.
Receiving a poster making order request; the poster making order request comprises the final advertisement material information and preset poster maker information, wherein the preset poster maker information is any poster maker recommendation information in a poster maker recommendation information set;
and sending the final advertisement material information to a poster maker terminal corresponding to the predetermined poster maker information so as to obtain a poster corresponding to the final advertisement material information, and throwing the poster to an advertisement display screen matched with the predetermined advertisement display screen identification information in a time period corresponding to the predetermined advertisement throwing time information.
Example 2:
the embodiment discloses an advertisement release system for realizing the advertisement release method in the embodiment 1; as shown in fig. 2, the advertisement distribution system includes:
the advertisement putting request receiving module is used for receiving advertisement putting request information; the advertisement putting request information is bound with initial advertisement material information, preset advertisement display screen identification information and preset advertisement putting time information;
the background information acquisition module is in communication connection with the advertisement putting request receiving module and is used for acquiring screen display parameters of the advertisement display screen corresponding to the preset advertisement display screen identification information; the method is also used for acquiring advertisement background information matched with the screen display parameters according to the screen display parameters;
the advertisement material processing module is in communication connection with the background information acquisition module and is used for fusing the initial advertisement material information and the advertisement background information to obtain final advertisement material information;
and the advertisement putting module is in communication connection with the advertisement material processing module and is used for putting the final advertisement material information to the advertisement display screen matched with the preset advertisement display screen identification information in a time period corresponding to the preset advertisement putting time information.
Example 3:
on the basis of embodiment 1 or 2, this embodiment discloses an electronic device, which may be a smart phone, a tablet computer, a notebook computer, a desktop computer, or the like. An electronic device may be referred to as being used for a terminal, a portable terminal, a desktop terminal, etc., as shown in fig. 3, the electronic device includes:
a memory for storing computer program instructions; the method comprises the steps of,
a processor configured to execute the computer program instructions to perform the method of advertising as described in any one of embodiment 1.
In particular, processor 301 may include one or more processing cores, such as a 4-core processor, an 8-core processor, and the like. The processor 301 may be implemented in at least one hardware form of DSP (Digital Signal Processing ), FPGA (Field-Programmable Gate Array, field programmable gate array), PLA (Programmable Logic Array ). The processor 301 may also include a main processor, which is a processor for processing data in an awake state, also called a CPU (Central Processing Unit ), and a coprocessor; a coprocessor is a low-power processor for processing data in a standby state. In some embodiments, the processor 301 may integrate a GPU (Graphics Processing Unit, image processor) for rendering and drawing of content required to be displayed by the display screen.
Memory 302 may include one or more computer-readable storage media, which may be non-transitory. Memory 302 may also include high-speed random access memory, as well as non-volatile memory, such as one or more magnetic disk storage devices, flash memory storage devices. In some embodiments, a non-transitory computer readable storage medium in memory 302 is used to store at least one instruction for execution by processor 301 to implement the advertisement distribution method provided by embodiment 1 in the present application.
In some embodiments, the terminal may further optionally include: a communication interface 303, and at least one peripheral device. The processor 301, the memory 302 and the communication interface 303 may be connected by a bus or signal lines. The respective peripheral devices may be connected to the communication interface 303 through a bus, signal line, or circuit board. Specifically, the peripheral device includes: at least one of radio frequency circuitry 304, a display screen 305, and a power supply 306.
The communication interface 303 may be used to connect at least one peripheral device associated with an I/O (Input/Output) to the processor 301 and the memory 302. In some embodiments, processor 301, memory 302, and communication interface 303 are integrated on the same chip or circuit board; in some other embodiments, either or both of the processor 301, the memory 302, and the communication interface 303 may be implemented on separate chips or circuit boards, which is not limited in this embodiment.
The Radio Frequency circuit 304 is configured to receive and transmit RF (Radio Frequency) signals, also known as electromagnetic signals. The radio frequency circuitry 304 communicates with a communication network and other communication devices via electromagnetic signals.
The display screen 305 is used to display a UI (User Interface). The UI may include graphics, text, icons, video, and any combination thereof.
The power supply 306 is used to power the various components in the electronic device.
Example 4:
on the basis of any one of embodiments 1 to 3, this embodiment discloses a computer-readable storage medium for storing computer-readable computer program instructions configured to perform the advertisement distribution method described in embodiment 1 when run.
It will be apparent to those skilled in the art that the modules or steps of the invention described above may be implemented in a general purpose computing device, they may be concentrated on a single computing device, or distributed across a network of computing devices, or they may alternatively be implemented in program code executable by computing devices, such that they may be stored in a memory device for execution by the computing devices, or they may be separately fabricated into individual integrated circuit modules, or multiple modules or steps within them may be fabricated into a single integrated circuit module. Thus, the present invention is not limited to any specific combination of hardware and software.
Finally, it should be noted that the above embodiments are merely illustrative of the technical solution of the present invention, and not limiting thereof; although the invention has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical scheme described in the foregoing embodiments can be modified or some of the technical features thereof can be replaced by equivalents. Such modifications and substitutions do not depart from the spirit and scope of the technical solutions of the embodiments of the present invention.
Claims (6)
1. An advertisement publishing method is characterized in that: comprising the following steps:
receiving advertisement putting request information; the advertisement putting request information is bound with initial advertisement material information, preset advertisement display screen identification information and preset advertisement putting time information;
acquiring screen display parameters of an advertisement display screen corresponding to the preset advertisement display screen identification information;
acquiring advertisement background information matched with the screen display parameters according to the screen display parameters;
fusing the initial advertisement material information and the advertisement background information to obtain final advertisement material information;
the final advertisement material information is put on an advertisement display screen matched with the preset advertisement display screen identification information in a time period corresponding to the preset advertisement putting time information;
before receiving the advertisement delivery request information, the method further comprises the following steps:
receiving advertisement release demand information;
acquiring advertisement release suggestion region information matched with the advertisement release demand information from a pre-stored operation region information set;
outputting the advertisement publishing suggestion region information;
the advertisement release demand information comprises a target consumer group, a target release region and an advertisement release budget and/or an advertisement release period; the operation area information set comprises business district operation area information, line operation area information and/or site operation area information; the advertisement release suggestion region information is advertisement release region information capable of meeting advertisement release requirements of advertisement users, and the preset advertisement display screen identification information is identification information of an advertisement display screen corresponding to the advertisement release suggestion region information in position;
the screen display parameters comprise screen size, screen aspect ratio and screen resolution; correspondingly, acquiring advertisement background information matched with the screen display parameters according to the screen display parameters comprises the following steps:
according to the screen size, the screen length-width ratio and the screen resolution, retrieving advertisement background information matched with the screen display parameters from a preset advertisement background database;
fusing the initial advertisement material information with the advertisement background information to obtain final advertisement material information, wherein the method comprises the following steps:
acquiring the resolution of the initial advertisement material information, and judging whether the resolution of the initial advertisement material information is the same as the screen resolution;
if so, covering the initial advertisement material information on the advertisement background information, wherein the initial advertisement material information is positioned in the middle of the advertisement background information, and obtaining final advertisement material information;
if not, carrying out resolution reconstruction on the initial advertisement material information according to the screen resolution to obtain reconstructed advertisement material information, and then covering the reconstructed advertisement material information on the advertisement background information, wherein the initial advertisement material information is positioned in the middle of the advertisement background information to obtain final advertisement material information;
if the resolution of the initial advertisement material information is larger than the screen resolution, performing resolution reconstruction on the initial advertisement material information in a value-extracting and downsampling process to reduce the resolution of the initial advertisement material information until the resolution is the same as the screen resolution, and if the resolution of the initial advertisement material information is smaller than the screen resolution, performing resolution reconstruction on the initial advertisement material information in a non-uniform interpolation process to improve the resolution of the initial advertisement material information until the resolution is the same as the screen resolution;
the advertisement display screen is a multimedia display screen or a poster display screen; when the advertisement display screen is a poster display screen, the final advertisement material information is put on the advertisement display screen matched with the preset advertisement display screen identification information in a time period corresponding to the preset advertisement putting time information, and the method comprises the following steps:
acquiring and outputting a poster maker recommendation information set corresponding to the advertisement display screen matched with the preset advertisement display screen identification information;
receiving a poster making order request; the poster making order request comprises the final advertisement material information and preset poster maker information, wherein the preset poster maker information is any poster maker recommendation information in a poster maker recommendation information set;
and sending the final advertisement material information to a poster maker terminal corresponding to the predetermined poster maker information so as to obtain a poster corresponding to the final advertisement material information, and throwing the poster to an advertisement display screen matched with the predetermined advertisement display screen identification information in a time period corresponding to the predetermined advertisement throwing time information.
2. The advertisement distribution method according to claim 1, wherein: after receiving the advertisement putting request information, the method further comprises the following steps:
auditing the initial advertisement material information;
if the verification is passed, screen display parameters of the advertisement display screen corresponding to the preset advertisement display screen identification information are obtained;
if the verification is not passed, outputting advertisement material verification failed information so as to re-receive new advertisement delivery request information.
3. The advertisement distribution method according to claim 1, wherein: the type of the initial advertisement material information is pictures, texts or videos.
4. An advertisement distribution system, characterized in that: for implementing the advertisement distribution method according to any one of claims 1 to 3; the advertisement distribution system includes:
the advertisement putting request receiving module is used for receiving advertisement putting request information; the advertisement putting request information is bound with initial advertisement material information, preset advertisement display screen identification information and preset advertisement putting time information;
the background information acquisition module is in communication connection with the advertisement putting request receiving module and is used for acquiring screen display parameters of the advertisement display screen corresponding to the preset advertisement display screen identification information; the method is also used for acquiring advertisement background information matched with the screen display parameters according to the screen display parameters;
the advertisement material processing module is in communication connection with the background information acquisition module and is used for fusing the initial advertisement material information and the advertisement background information to obtain final advertisement material information;
and the advertisement putting module is in communication connection with the advertisement material processing module and is used for putting the final advertisement material information to the advertisement display screen matched with the preset advertisement display screen identification information in a time period corresponding to the preset advertisement putting time information.
5. An electronic device, characterized in that: comprising the following steps:
a memory for storing computer program instructions; the method comprises the steps of,
a processor for executing the computer program instructions to perform the advertisement distribution method of any one of claims 1 to 3.
6. A computer readable storage medium storing computer program instructions readable by a computer, characterized by: the computer program instructions are configured to perform the advertisement distribution method of any of claims 1 to 3 at run-time.
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