CN112418942A - Advertisement display method and device and electronic equipment - Google Patents
Advertisement display method and device and electronic equipment Download PDFInfo
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- CN112418942A CN112418942A CN202011350165.3A CN202011350165A CN112418942A CN 112418942 A CN112418942 A CN 112418942A CN 202011350165 A CN202011350165 A CN 202011350165A CN 112418942 A CN112418942 A CN 112418942A
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
Abstract
The application discloses an advertisement display method and device and electronic equipment, and belongs to the technical field of communication. The method comprises the following steps: determining the attention of a user to an open screen advertisement under the condition of displaying the open screen advertisement corresponding to a target application program; and after the display of the open screen advertisement is finished, displaying the target advertisement on a display page corresponding to the target application program according to the attention degree. The method and the device can effectively avoid the problem that the short time of the open screen advertisement influences the watching of the user, establish the association between the open screen advertisement and the advertisement displayed on the application page, and improve the display effect of the advertisement.
Description
Technical Field
The application belongs to the technical field of communication, and particularly relates to an advertisement display method and device and electronic equipment.
Background
With the continuous development of scientific technology, more and more APPs (applications) are continuously appearing in the visual field of people.
In practical application, the APP improves the profit by displaying the advertisement of a sponsor, and under the normal condition, the advertisement displayed by the APP can be an open screen advertisement and a home page advertisement, wherein the open screen advertisement is displayed when the APP is in cold start, the display time is 3s-5s, and a user can select to finish watching the advertisement or click to 'skip' to enter the APP. The home page advertisement refers to an advertisement displayed in the home page after the APP is started.
At present, the display time of the open screen advertisement is short (generally 3-5 s), in many cases, a user may be watching the content of the advertisement or thinking the content of the advertisement, and the open screen advertisement is played to the end when not deciding to click, and at this time, if the user wants to click the advertisement to know more, the open screen advertisement and the home page advertisement are completely two different advertisement site types, and no connection exists in the advertisement display content, so that the display effect of the advertisement is reduced.
Disclosure of Invention
The embodiment of the application aims to provide an advertisement display method, an advertisement display device and electronic equipment, and the problems that in the prior art, the display time of an open screen advertisement is short, the watching of a user is influenced, the open screen advertisement is not connected with a home page advertisement, and the advertisement display effect is reduced can be solved.
In order to solve the technical problem, the present application is implemented as follows:
in a first aspect, an embodiment of the present application provides an advertisement display method, where the method includes:
determining the attention of a user to an open screen advertisement under the condition of displaying the open screen advertisement corresponding to a target application program;
after the display of the open screen advertisement is finished, displaying a target advertisement on a display page corresponding to the target application program according to the attention degree; wherein the targeted advertisement is associated with the open screen advertisement.
In a second aspect, an embodiment of the present application provides an advertisement display device, including:
the attention degree determining module is used for determining the attention degree of a user to the open screen advertisement under the condition of displaying the open screen advertisement corresponding to the target application program;
the target advertisement display module is used for displaying the target advertisement on a display page corresponding to the target application program according to the attention degree after the display of the open screen advertisement is finished; wherein the targeted advertisement is associated with the open screen advertisement.
In a third aspect, an embodiment of the present application provides an electronic device, which includes a processor, a memory, and a program or instructions stored on the memory and executable on the processor, where the program or instructions, when executed by the processor, implement the steps of the advertisement display method according to the first aspect.
In a fourth aspect, the present application provides a readable storage medium, on which a program or instructions are stored, which when executed by a processor implement the steps of the advertisement display method according to the first aspect.
In a fifth aspect, an embodiment of the present application provides a chip, where the chip includes a processor and a communication interface, where the communication interface is coupled to the processor, and the processor is configured to execute a program or instructions to implement the advertisement display method according to the first aspect.
In the embodiment of the application, the attention degree of a user to the open screen advertisement is determined under the condition that the open screen advertisement corresponding to the target application program is displayed, and after the display of the open screen advertisement is finished, the target advertisement is displayed on the display page corresponding to the target application program, wherein the target advertisement is associated with the open screen advertisement. According to the method and the device, the target advertisement associated with the open screen advertisement is displayed on the display page of the target application program by combining the attention of the user to the open screen advertisement, if the user is interested in the open screen advertisement, the user can click the target advertisement to watch the open screen advertisement, the problem that the watching of the user is influenced by the short open screen advertisement time can be effectively avoided, the association between the open screen advertisement and the advertisement of the application display page is established, and the display effect of the advertisement can be improved.
Drawings
FIG. 1 is a flowchart illustrating steps of a method for displaying an advertisement according to an embodiment of the present disclosure;
FIG. 2 is a schematic diagram of creating an ad slot according to an embodiment of the present application;
FIG. 3 is a schematic view of an open screen linkage configuration provided in an embodiment of the present application;
fig. 4 is a schematic structural diagram of an advertisement display device according to an embodiment of the present application;
fig. 5 is a schematic structural diagram of an electronic device according to an embodiment of the present disclosure;
fig. 6 is a schematic structural diagram of another electronic device according to an embodiment of the present application.
Detailed Description
The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are some, but not all, embodiments of the present application. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
The terms first, second and the like in the description and in the claims of the present application are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It will be appreciated that the data so used may be interchanged under appropriate circumstances such that embodiments of the application may be practiced in sequences other than those illustrated or described herein, and that the terms "first," "second," and the like are generally used herein in a generic sense and do not limit the number of terms, e.g., the first term can be one or more than one. In addition, "and/or" in the specification and claims means at least one of connected objects, a character "/" generally means that a preceding and succeeding related objects are in an "or" relationship.
The advertisement display method provided by the embodiment of the present application is described in detail below with reference to the accompanying drawings through specific embodiments and application scenarios thereof.
Referring to fig. 1, a flowchart illustrating steps of an advertisement display method provided in an embodiment of the present application is shown, and as shown in fig. 1, the advertisement display method may specifically include the following steps:
step 101: and under the condition of displaying the open screen advertisement corresponding to the target application program, determining the attention of the user to the open screen advertisement.
The method and the device for displaying the open-screen advertisement can be applied to scenes in which the open-screen advertisement and the page advertisement of the application program are displayed in an associated mode.
The target application refers to a currently-started application that is downloaded and installed in an electronic device (e.g., a mobile phone, a tablet computer, etc.) in advance, and the target application may be a video application, a session application, etc., and specifically, may be determined according to a service requirement, which is not limited in this embodiment.
The open screen advertisement refers to an advertisement displayed when the target application program is in cold start, namely, the advertisement loaded and displayed before the home page of the target application program is displayed is the open screen advertisement.
In this embodiment, an identifier of a linked advertisement type may be set in advance for the open screen advertisement, and after the open screen advertisement is displayed and after the open screen advertisement corresponding to the target application program is displayed, whether the advertisement associated with the open screen advertisement is displayed on the display page corresponding to the target application program may be determined by combining the identifier of the open screen advertisement, and specifically, the following detailed description may be performed by combining the following process.
The advertisement identifier is an identifier which is set for the open screen advertisement in advance and used for distinguishing whether the type of the open screen advertisement is the linkage advertisement type, for example, an identifier type corresponding to an-img identifier may be added to the advertisement information to serve as an identifier for judging whether the open screen advertisement is the linkage advertisement type, and the like. Of course, in this embodiment, other identifiers may also be used as identifiers for distinguishing whether the type of the screen-splitting advertisement is the linkage advertisement type, and specifically, the method may be determined according to the service requirement, which is not limited in this embodiment.
The process for setting the advertisement identification may be described in detail below in conjunction with fig. 2.
In this embodiment, when the advertisement space is created on the advertisement platform, the type of the "screen-open linkage" advertisement space may be added, and when the type of the advertisement space is created, the original screen-open advertisement space and the application page advertisement space need to be bound to generate a "screen-open linkage" advertisement space id, and when the newly created screen-open linkage advertisement space id requests for an advertisement, for the purpose of maximizing revenue, the advertisement can be displayed by both the ordinary screen-open advertisement and the screen-open linkage advertisement, as shown in fig. 2.
When the target application program is in cold start, the open screen advertisement can be displayed, and at the moment, whether the type of the open screen advertisement is the linkage advertisement type or not can be determined according to the advertisement identification of the open screen advertisement.
When the type of the open screen advertisement is determined to be the non-linkage advertisement type according to the advertisement identification, the common advertisement display logic can be adopted, namely after the open screen advertisement is finished, other advertisements which are not related to the open screen advertisement can be displayed.
The attention may be used to indicate a user's attention to the open screen advertisement, i.e., the attention may reflect the user's interest in the open screen advertisement.
In the case that the open-screen advertisement is determined to be the linkage advertisement type according to the advertisement identifier of the open-screen advertisement, the attention of the user to the open-screen advertisement may be determined, specifically, the attention of the user to the open-screen advertisement may be determined according to the angle between the eyeballs of the user and the display screen and the number of times of eye movements of the user, and specifically, the following detailed description may be performed according to the following specific implementation manner.
In a specific implementation manner of the present application, the step 102 may include:
substep A1: and in the process of displaying the open screen advertisement, acquiring the visual angle of the eyeballs of the user relative to the display screen and the eye movement times corresponding to the user.
In the present embodiment, the visual angle refers to an angle between an eyeball of the user and a vertical line of the display screen, that is, an angle between the eyeball of the user and the vertical line perpendicular to the display screen.
The number of eye movements refers to the number of times the user's eye sockets blink during the viewing of the open screen advertisement, and in this example, the number of eye movements may be the number of eye movements that result after the user's natural number of eye movements has been removed.
After the open-screen advertisement is displayed, the front camera of the electronic equipment can be started, the video of the face of the user can be shot in real time through the front camera, the visual angle of the eyeball of the user relative to the display screen and the eye movement times corresponding to the user can be analyzed by combining the video, specifically, when the visual angle of the eyeball of the user relative to the display screen is changed, the visual angle corresponding to each frame of image can be obtained by combining multiple frames of images corresponding to the video, and then the average value of the visual angles is calculated to serve as the final visual angle of the user.
After the visual angle of the user's eyeball with respect to the display screen and the number of times of eye movements of the user are acquired, sub-step a2 is performed.
Substep A2: and determining a first weight corresponding to the visual angle and a second weight corresponding to the eye movement times.
The first weight is a weight corresponding to the visual angle.
The second weight is a weight corresponding to the number of eye movements.
After the visual angle of the eyeballs of the user relative to the display screen and the number of times of eye movements of the user are obtained, a first weight can be assigned to the visual angle, and a second weight can be assigned to the number of times of eye movements.
After determining the first weight corresponding to the viewing angle and the second weight corresponding to the number of eye movements, sub-step a3 is performed.
Substep A3: and determining the attention of the user to the open screen advertisement according to the visual angle, the first weight, the eye movement times and the second weight.
After the visual angle, the number of eye movements, the first weight, and the second weight are obtained, the attention of the user to the open-screen advertisement may be calculated according to the visual angle, the number of eye movements, the first weight, and the second weight, and specifically, the attention of the user to the open-screen advertisement may be calculated by combining the following attention function.
z＝a*x+b*y (1)
In the above formula (1), z is the attention, a is the first weight, b is the second weight, x is the visual angle, and y is the number of eye movements.
According to the method and the device, the accuracy of obtaining the attention of the user to the open screen advertisement can be improved by combining the visual angle and the eye movement times of the user, and the user experience is improved.
Step 102: after the display of the open screen advertisement is finished, displaying a target advertisement on a display page corresponding to the target application program according to the attention degree; wherein the targeted advertisement is associated with the open screen advertisement.
The targeted advertisement refers to an advertisement associated with an open advertisement.
After the display of the open advertisements is finished, the target advertisements related to the open advertisements can be generated, and the target advertisements are displayed on the display page corresponding to the target application program according to the attention degree.
According to the method and the device, when the type of the open screen advertisement is the linkage advertisement type, the target advertisement associated with the open screen advertisement is generated, and the target advertisement is displayed on the display page of the target application program, if the user is interested in the open screen advertisement, the user can click the target advertisement to watch the open screen advertisement, the problem that the watching of the user is affected due to the short open screen advertisement time can be effectively avoided, the association between the open screen advertisement and the application page advertisement is established, and the display effect of the advertisement can be improved.
In this example, the generation and display process for the targeted advertisement may be described in detail in conjunction with the specific implementations described below.
In another specific implementation manner of the present application, the step 102 may include:
substep B1: and reducing the display size of the display picture corresponding to the open screen advertisement, taking the display picture with the reduced size as the target advertisement, and displaying the target advertisement on the display page according to the attention.
In this embodiment, in the process of displaying the open screen advertisement, the display frame corresponding to the open screen advertisement may be recorded, and then the size of the display frame corresponding to the open screen advertisement may be reduced, so that the display frame with reduced size may be obtained, and the display frame with reduced size may be used as the target advertisement, that is, after the open screen is finished, the advertisement is contracted into the information stream through the animation to generate the target advertisement, and after the target advertisement is generated, the target advertisement may be displayed on the display page corresponding to the target application program.
Substep B2: and acquiring an article detail page of a target article of the service party according to the service party corresponding to the screen-opening advertisement, and taking the article detail page as the target advertisement.
The service party is a service party corresponding to the open screen advertisement, namely a merchant to which the advertisement belongs.
In this embodiment, an article detail page of a target article of a service party may be obtained according to the service party corresponding to the open screen advertisement, and the article detail page is used as the target advertisement, for example, when the open screen advertisement is an introduction advertisement of a certain merchant, a certain type of specific goods of the merchant may be displayed on an APP display page. After the target advertisement is generated, the target advertisement can be displayed on the display page corresponding to the target application program.
According to the embodiment of the application, the conversion rate of the advertisement can be improved and the display effect of the advertisement can be improved through the correlation extension of the open screen advertisement and the advertisement displayed on the application page.
In this embodiment, the display position and the display manner of the target advertisement may be determined according to the attention degree, and the target advertisement is displayed on the display page of the target application according to the display position and the display manner, and specifically, the detailed description may be given in conjunction with the following specific implementation manner.
In another specific implementation manner of the present application, the step 102 may include:
substep C1: and determining a display position and a display mode corresponding to the target advertisement according to the attention degree.
In this embodiment, after obtaining the attention of the user to the on-screen advertisement, the display position and the display manner corresponding to the target advertisement, that is, the display position and the display manner of the target advertisement on the display page of the target application program, may be determined according to the attention, as shown in fig. 3.
The attention degree is in direct proportion to the display position, namely the higher the attention degree is, the more forward the display position of the target advertisement on the display page is, and conversely, the lower the attention degree is, the more backward the display position of the target advertisement on the display page is.
The display mode may include a plug-in display mode. Any one of an information flow graph display mode, a floating control display mode and the like. And the attention degree corresponding to the screen insertion display mode is greater than that corresponding to the information flow graph display mode, and the attention degree corresponding to the information flow graph display mode is greater than that corresponding to the suspension control display mode.
The information flow graph display mode may further include an information flow big graph display mode, an information flow group graph display mode and an information flow small graph display mode, wherein the attention degree corresponding to the information flow big graph display mode is greater than the attention degree corresponding to the information flow group graph display mode, and the attention degree corresponding to the information flow group graph display mode is greater than the attention degree corresponding to the information flow small graph display mode.
After the display position and the display mode corresponding to the target advertisement are determined according to the attention degree, the substep C2 is executed.
Substep C2: displaying the target advertisement on a display page corresponding to the target application program according to the display position and the display mode
After the display position and the display mode are obtained, the target advertisement can be displayed on the display page corresponding to the target application program according to the display position and the display mode.
According to the embodiment of the application, the corresponding display position and the display mode are selected by combining the attention degree of the user to the open-screen advertisement, the target advertisement related to the open-screen advertisement is displayed in the display page, the watching experience of the user can be improved, and the display efficiency of the advertisement can be effectively improved.
According to the advertisement display method provided by the embodiment of the application, under the condition that the open screen advertisement corresponding to the target application program is displayed, the attention degree of a user to the open screen advertisement is determined, and after the display of the open screen advertisement is finished, the target advertisement is displayed on the display page corresponding to the target application program, wherein the target advertisement is associated with the open screen advertisement. According to the method and the device, the target advertisement associated with the open screen advertisement is displayed on the display page of the target application program by combining the attention of the user to the open screen advertisement, if the user is interested in the open screen advertisement, the user can click the target advertisement to watch the open screen advertisement, the problem that the watching of the user is influenced by the short open screen advertisement time can be effectively avoided, the association between the open screen advertisement and the advertisement on the application display page is established, and the display effect of the advertisement can be improved.
It should be noted that, in the advertisement display method provided in the embodiment of the present application, the execution subject may be an advertisement display device, or a control module in the advertisement display device for executing the advertisement display method. In the embodiment of the present application, an advertisement display device executing an advertisement display method is taken as an example, and the advertisement display device provided in the embodiment of the present application is described.
Referring to fig. 4, which shows a schematic structural diagram of an advertisement display device provided in an embodiment of the present application, as shown in fig. 4, the advertisement display device 400 may include the following modules:
the attention degree determining module 410 is configured to determine the attention degree of a user to an open screen advertisement corresponding to a target application program under the condition that the open screen advertisement is displayed;
a target advertisement display module 420, configured to, after the display of the open-screen advertisement is finished, display a target advertisement on a display page corresponding to the target application according to the attention degree; wherein the targeted advertisement is associated with the open screen advertisement.
Optionally, the attention determining module 420 includes:
the eye movement times acquisition unit is used for acquiring the visual angle of the eyeballs of the user relative to a display screen and the eye movement times corresponding to the user in the process of displaying the open screen advertisement;
the first weight determining unit is used for determining a first weight corresponding to the visual angle and a second weight corresponding to the eye movement times;
and the attention degree determining unit is used for determining the attention degree of the user to the open-screen advertisement according to the visual angle, the first weight, the eye movement times and the second weight.
Optionally, the targeted advertisement display module 420 includes:
the display method acquisition unit is used for determining a display position and a display mode corresponding to the target advertisement according to the attention degree;
and the target advertisement display unit is used for displaying the target advertisement on a display page corresponding to the target application program according to the display position and the display mode.
Optionally, the targeted advertisement display module 420 includes:
the first target advertisement display unit is used for reducing the display size of a display picture corresponding to the open screen advertisement, taking the display picture with the reduced size as the target advertisement, and displaying the target advertisement on the display page according to the attention degree;
and the second target advertisement display unit is used for acquiring an article detail page of a target article of the service party according to the service party corresponding to the open screen advertisement, taking the article detail page as the target advertisement, and displaying the target advertisement on the display page according to the attention.
Optionally, the display mode includes any one of a screen insertion display mode, an information flow graph display mode and a floating control display mode, wherein the attention degree corresponding to the screen insertion display mode is greater than the attention degree corresponding to the information flow graph display mode, and the attention degree corresponding to the information flow graph display mode is greater than the attention degree corresponding to the floating control display mode.
According to the advertisement display device provided by the embodiment of the application, under the condition that the open screen advertisement corresponding to the target application program is displayed, the attention degree of a user to the open screen advertisement is determined, and after the display of the open screen advertisement is finished, the target advertisement is displayed on the display page corresponding to the target application program, wherein the target advertisement is associated with the open screen advertisement. According to the method and the device, the target advertisement associated with the open screen advertisement is displayed on the display page of the target application program by combining the attention of the user to the open screen advertisement, if the user is interested in the open screen advertisement, the user can click the target advertisement to watch the open screen advertisement, the problem that the watching of the user is influenced by the short open screen advertisement time can be effectively avoided, the association between the open screen advertisement and the application display advertisement is established, and the display effect of the advertisement can be improved.
The advertisement display device in the embodiment of the present application may be a device, or may be a component, an integrated circuit, or a chip in a terminal. The device can be mobile electronic equipment or non-mobile electronic equipment. By way of example, the mobile electronic device may be a mobile phone, a tablet computer, a notebook computer, a palm top computer, a vehicle-mounted electronic device, a wearable device, an ultra-mobile personal computer (UMPC), a netbook or a Personal Digital Assistant (PDA), and the like, and the non-mobile electronic device may be a server, a Network Attached Storage (NAS), a Personal Computer (PC), a Television (TV), a teller machine or a self-service machine, and the like, and the embodiments of the present application are not particularly limited.
The advertisement display device in the embodiment of the present application may be a device having an operating system. The operating system may be an Android (Android) operating system, an ios operating system, or other possible operating systems, and embodiments of the present application are not limited specifically.
The advertisement display device provided in the embodiment of the present application can implement each process implemented by the method embodiment of fig. 1, and is not described here again to avoid repetition.
Optionally, as shown in fig. 5, an electronic device 500 is further provided in this embodiment of the present application, and includes a processor 501, a memory 502, and a program or an instruction stored in the memory 502 and executable on the processor 501, where the program or the instruction is executed by the processor 501 to implement each process of the foregoing advertisement display method embodiment, and can achieve the same technical effect, and in order to avoid repetition, details are not repeated here.
It should be noted that the electronic device in the embodiment of the present application includes the mobile electronic device and the non-mobile electronic device described above.
Fig. 6 is a schematic diagram of a hardware structure of an electronic device implementing an embodiment of the present application.
The electronic device 600 includes, but is not limited to: a radio frequency unit 601, a network module 602, an audio output unit 603, an input unit 604, a sensor 605, a display unit 606, a user input unit 607, an interface unit 608, a memory 609, a processor 610, and the like.
Those skilled in the art will appreciate that the electronic device 600 may further comprise a power source (e.g., a battery) for supplying power to the various components, and the power source may be logically connected to the processor 610 through a power management system, so as to implement functions of managing charging, discharging, and power consumption through the power management system. The electronic device structure shown in fig. 6 does not constitute a limitation of the electronic device, and the electronic device may include more or less components than those shown, or combine some components, or arrange different components, and thus, the description is omitted here.
The processor 610 is configured to determine a degree of attention of a user to an open screen advertisement when the open screen advertisement corresponding to a target application program is displayed;
a display unit 606, configured to display a target advertisement on a display page corresponding to the target application program according to the attention degree after the display of the open-screen advertisement is finished; wherein the targeted advertisement is associated with the open screen advertisement.
According to the method and the device, the target advertisement associated with the open screen advertisement is displayed on the display page of the target application program by combining the attention of the user to the open screen advertisement, if the user is interested in the open screen advertisement, the user can click the target advertisement to watch the open screen advertisement, the problem that the watching of the user is influenced by the short open screen advertisement time can be effectively avoided, the association between the open screen advertisement and the advertisement on the application display page is established, and the display effect of the advertisement can be improved.
Optionally, the processor 610 is further configured to obtain a visual angle of an eyeball of the user relative to a display screen and a number of eye movements corresponding to the user in the process of displaying the open-screen advertisement; determining a first weight corresponding to the visual angle and a second weight corresponding to the eye movement times; and determining the attention of the user to the open screen advertisement according to the visual angle, the first weight, the eye movement times and the second weight.
Optionally, the processor 610 is further configured to determine a display position and a display manner corresponding to the target advertisement according to the attention degree;
and the display unit 606 is further configured to display the target advertisement on a display page corresponding to the target application program according to the display position and the display manner.
Optionally, the processor 610 is further configured to reduce a display size of a display frame corresponding to the open-screen advertisement, and use the reduced display frame as the target advertisement; the display unit 606 is further configured to display the target advertisement on the display page according to the attention degree; or
The processor 610 is further configured to obtain an item detail page of a target item of the service party according to the service party corresponding to the open screen advertisement, use the item detail page as the target advertisement, and display the target advertisement on the display page according to the attention degree.
Optionally, the display mode includes any one of a screen insertion display mode, an information flow graph display mode and a floating control display mode, wherein the attention degree corresponding to the screen insertion display mode is greater than the attention degree corresponding to the information flow graph display mode, and the attention degree corresponding to the information flow graph display mode is greater than the attention degree corresponding to the floating control display mode.
According to the embodiment of the application, the conversion rate of the advertisement and the display effect of the advertisement can be improved through the correlation extension of the open screen advertisement and the advertisement displayed on the application page.
It is to be understood that, in the embodiment of the present application, the input Unit 604 may include a Graphics Processing Unit (GPU) 6041 and a microphone 6042, and the Graphics Processing Unit 6041 processes image data of a still picture or a video obtained by an image capturing apparatus (such as a camera) in a video capturing mode or an image capturing mode. The display unit 606 may include a display panel 6061, and the display panel 6061 may be configured in the form of a liquid crystal display, an organic light emitting diode, or the like. The user input unit 607 includes a touch panel 6071 and other input devices 6072. A touch panel 6071, also referred to as a touch screen. The touch panel 6071 may include two parts of a touch detection device and a touch controller. Other input devices 6072 may include, but are not limited to, a physical keyboard, function keys (e.g., volume control keys, switch keys, etc.), a trackball, a mouse, and a joystick, which are not described in detail herein. The memory 609 may be used to store software programs as well as various data including, but not limited to, application programs and an operating system. The processor 610 may integrate an application processor, which primarily handles operating systems, user interfaces, applications, etc., and a modem processor, which primarily handles wireless communications. It will be appreciated that the modem processor described above may not be integrated into the processor 610.
The embodiment of the present application further provides a readable storage medium, where a program or an instruction is stored on the readable storage medium, and when the program or the instruction is executed by a processor, the program or the instruction implements each process of the above advertisement display method embodiment, and can achieve the same technical effect, and in order to avoid repetition, details are not repeated here.
The processor is the processor in the electronic device described in the above embodiment. The readable storage medium includes a computer readable storage medium, such as a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk, and the like.
The embodiment of the present application further provides a chip, where the chip includes a processor and a communication interface, the communication interface is coupled to the processor, and the processor is configured to run a program or an instruction to implement each process of the above advertisement display method embodiment, and can achieve the same technical effect, and the details are not repeated here to avoid repetition.
It should be understood that the chips mentioned in the embodiments of the present application may also be referred to as system-on-chip, system-on-chip or system-on-chip, etc.
It should be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element. Further, it should be noted that the scope of the methods and apparatus of the embodiments of the present application is not limited to performing the functions in the order illustrated or discussed, but may include performing the functions in a substantially simultaneous manner or in a reverse order based on the functions involved, e.g., the methods described may be performed in an order different than that described, and various steps may be added, omitted, or combined. In addition, features described with reference to certain examples may be combined in other examples.
Through the above description of the embodiments, those skilled in the art will clearly understand that the method of the above embodiments can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but in many cases, the former is a better implementation manner. Based on such understanding, the technical solutions of the present application may be embodied in the form of a software product, which is stored in a storage medium (such as ROM/RAM, magnetic disk, optical disk) and includes instructions for enabling a terminal (such as a mobile phone, a computer, a server, an air conditioner, or a network device) to execute the method according to the embodiments of the present application.
While the present embodiments have been described with reference to the accompanying drawings, it is to be understood that the invention is not limited to the precise embodiments described above, which are meant to be illustrative and not restrictive, and that various changes may be made therein by those skilled in the art without departing from the spirit and scope of the invention as defined by the appended claims.
Claims (10)
1. An advertisement display method, comprising:
determining the attention of a user to an open screen advertisement under the condition of displaying the open screen advertisement corresponding to a target application program;
after the display of the open screen advertisement is finished, displaying a target advertisement on a display page corresponding to the target application program according to the attention degree; wherein the targeted advertisement is associated with the open screen advertisement.
2. The method of claim 1, wherein the determining the user's attention to the open screen advertisement comprises:
in the process of displaying the open screen advertisement, acquiring a visual angle of eyeballs of the user relative to a display screen and eye movement times corresponding to the user;
determining a first weight corresponding to the visual angle and a second weight corresponding to the eye movement times;
and determining the attention of the user to the open screen advertisement according to the visual angle, the first weight, the eye movement times and the second weight.
3. The method according to claim 1, wherein the displaying the target advertisement on the display page corresponding to the target application according to the attention degree comprises:
determining a display position and a display mode corresponding to the target advertisement according to the attention degree;
and displaying the target advertisement on a display page corresponding to the target application program according to the display position and the display mode.
4. The method according to claim 1, wherein the displaying the target advertisement on the display page corresponding to the target application according to the attention degree comprises:
reducing the display size of a display picture corresponding to the open screen advertisement, taking the display picture with the reduced size as the target advertisement, and displaying the target advertisement on the display page according to the attention; or
And acquiring an article detail page of a target article of the business party according to the business party corresponding to the screen-opening advertisement, taking the article detail page as the target advertisement, and displaying the target advertisement on the display page according to the attention.
5. The method according to claim 3, wherein the display mode includes any one of a screen insertion display mode, an information flow graph display mode and a floating control display mode, wherein the attention degree corresponding to the screen insertion display mode is greater than the attention degree corresponding to the information flow graph display mode, and the attention degree corresponding to the information flow graph display mode is greater than the attention degree corresponding to the floating control display mode.
6. An advertisement display device, comprising:
the attention degree determining module is used for determining the attention degree of a user to the open screen advertisement under the condition of displaying the open screen advertisement corresponding to the target application program;
the target advertisement display module is used for displaying the target advertisement on a display page corresponding to the target application program according to the attention degree after the display of the open screen advertisement is finished; wherein the targeted advertisement is associated with the open screen advertisement.
7. The apparatus of claim 6, wherein the attention determination module comprises:
the eye movement times acquisition unit is used for acquiring the visual angle of the eyeballs of the user relative to a display screen and the eye movement times corresponding to the user in the process of displaying the open screen advertisement;
the first weight determining unit is used for determining a first weight corresponding to the visual angle and a second weight corresponding to the eye movement times;
and the attention degree determining unit is used for determining the attention degree of the user to the open-screen advertisement according to the visual angle, the first weight, the eye movement times and the second weight.
8. The apparatus of claim 6, wherein the targeted advertising display module comprises:
the display method acquisition unit is used for determining a display position and a display mode corresponding to the target advertisement according to the attention degree;
and the target advertisement display unit is used for displaying the target advertisement on a display page corresponding to the target application program according to the display position and the display mode.
9. The apparatus of claim 6, wherein the targeted advertising display module comprises:
the first target advertisement display unit is used for reducing the display size of a display picture corresponding to the open screen advertisement, taking the display picture with the reduced size as the target advertisement, and displaying the target advertisement on the display page according to the attention degree;
and the second target advertisement display unit is used for acquiring an article detail page of a target article of the service party according to the service party corresponding to the open screen advertisement, taking the article detail page as the target advertisement, and displaying the target advertisement on the display page according to the attention.
10. The apparatus according to claim 8, wherein the display mode includes any one of a screen insertion display mode, an information flow graph display mode, and a floating control display mode, wherein a degree of attention corresponding to the screen insertion display mode is greater than a degree of attention corresponding to the information flow graph display mode, and the degree of attention corresponding to the information flow graph display mode is greater than a degree of attention corresponding to the floating control display mode.
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| Application Number | Priority Date | Filing Date | Title |
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| CN202011350165.3A CN112418942A (en) | 2020-11-26 | 2020-11-26 | Advertisement display method and device and electronic equipment |
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| CN202011350165.3A CN112418942A (en) | 2020-11-26 | 2020-11-26 | Advertisement display method and device and electronic equipment |
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| WO2022088981A1 (en) * | 2020-10-27 | 2022-05-05 | 华为技术有限公司 | Advertisement display method and electronic device |
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