CN108765008A - Method for delivering advertisement accurately, device and medium - Google Patents
Method for delivering advertisement accurately, device and medium Download PDFInfo
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- CN108765008A CN108765008A CN201810532101.1A CN201810532101A CN108765008A CN 108765008 A CN108765008 A CN 108765008A CN 201810532101 A CN201810532101 A CN 201810532101A CN 108765008 A CN108765008 A CN 108765008A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
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Abstract
The invention belongs to Internet technical field, a kind of method for delivering advertisement accurately, device and medium are provided.This method includes calculating the user data of pre-acquiring, determines user tag and flow label, according to user tag, flow label and the magnitude for runing dispensing scheme, determines fixed condition, according to user tag and fixed condition, carries out advertisement dispensing.Method for delivering advertisement accurately, device and medium of the present invention can improve flow and the matching precision of advertisement, quickly and accurately carry out advertisement dispensing, improve rate of return on investment.
Description
Technical field
The present invention relates to Internet technical fields, and in particular to a kind of method for delivering advertisement accurately, device and medium.
Background technology
With the rise of Internet advertising, more and more advertisers, especially electric business, application, game, by internet
Advertisement, which is done, to conduct promotion to, and when promoting, it is the urgent demand of advertiser to generate best effect with money as few as possible.
With the arrival in big data epoch, is collected using Network Traceback Technology and arrange user information, matched using the web advertisement
Feed technique sends the different advertisement of content so that people either use PC, movement or APP to access to different classes of user
When webpage, oneself demand or browsed Commdity advertisement information can be always received.Everything is all attributed to the fact that accurate dispensing technology,
The marketing sharp weapon for having become the big data epoch, and one of application most popular in advertising sector at present are precisely launched at present.
Targeted ads draw a portrait to position target customers by the user based on big data, to realize the essence of advertisement
Standard is launched, and advertisement position, advertisement and transaction are all completed by machine, in most suitable time, most suitable place to most
Suitable people pushes most suitable advertisement.
Compared with conventional ads pattern, it is more accurate that orientation dispensing technology makes advertisement launch, simultaneously because intermediate link
All machine program is relied on to complete, plenty of time and human cost have been saved for advertiser and media platform.
But in actual application, there are many drawbacks, such as：
First, need to store all user's unique marks for meeting accurate condition due to precisely launching, when presence is a large amount of just
It when dispensing activity in use, needs to occupy a large amount of machine resources, the problem of to ensure RTB efficiencies of service.
Second, before accurate launch, needs by corresponding user data and use a large amount of algorithm, operation user mark
Label system data day-to-day changes situation, as the variation of time has certain decaying.
Flow and the matching precision of advertisement are how improved, advertisement dispensing is quickly and accurately carried out, improves investment repayment
The problem of rate is those skilled in the art's urgent need to resolve.
Invention content
It for the defects in the prior art, can the present invention provides a kind of method for delivering advertisement accurately, device and medium
The matching precision of flow and advertisement is improved, advertisement dispensing is quickly and accurately carried out, improves rate of return on investment.
In a first aspect, the present invention provides a kind of method for delivering advertisement accurately, this method includes：
The user data of pre-acquiring is calculated, determines user tag and flow label；
According to user tag, flow label and the magnitude for runing dispensing scheme, fixed condition is determined；
According to the user tag and the fixed condition, advertisement dispensing is carried out.
Further, according to user tag, flow label and the magnitude for runing dispensing scheme, fixed condition is determined, including：
According to the preset condition of the user tag and the operation dispensing scheme, sample populations are determined；
According to the flow label of the sample populations, estimation meets the flow magnitude of the preset condition；
Judge whether the flow magnitude of estimation is more than the magnitude that scheme is launched in the operation：
If so, using the preset condition as fixed condition.
Further, if the flow magnitude of estimation is less than or equal to the magnitude that scheme is launched in the operation, this method further includes：
Revised preset condition is obtained, according to the user tag and revised preset condition, draws a circle to approve sample again
Group；
According to the flow label for the sample populations drawn a circle to approve again, estimated flow magnitude；
Judge whether the flow magnitude estimated again is more than the magnitude that scheme is launched in the operation：
If so, using the revised preset condition as fixed condition,
If it is not, then reacquiring modified preset condition, flow estimation of measure grade is carried out, until the flow magnitude of estimation is more than
The magnitude of scheme is launched in the operation.
Further, according to the user tag and the fixed condition, advertisement dispensing is carried out, including：
According to the fixed condition, user tag is screened, and user's unique mark is generated for matched user tag；
Advertisement is launched to the user group equipped with unique mark.
Further, according to the fixed condition, user tag is screened, including：
According to the fixed condition, user tag is screened from non-sample group；
User's unique mark is generated for matched user tag, including：
User's unique mark is configured to the user tag filtered out in non-sample group；
User's unique mark is configured to the user tag filtered out in sample populations.
Second aspect, the present invention provide a kind of advertisement accurately delivery device, which includes user data arithmetic element, determines
To preview unit and accurate dispensing unit, user data arithmetic element is determined for calculating the user data of pre-acquiring
User tag and flow label, orientation preview unit are used for according to user tag, flow label and the magnitude for runing dispensing scheme,
It determines fixed condition, precisely launches unit and be used to, according to the user tag and the fixed condition, carry out advertisement dispensing.
As shown from the above technical solution, method for delivering advertisement accurately provided in this embodiment, device, it is true by user data
Calibration label, so that the advertisement launched meets the hobby of active user, meanwhile, this method has preview and the perspective energy of delineation data
Power determines accurately fixed condition, invalid advertisement is avoided to launch, and realizes that flow matches precision with the height of advertisement, quick, accurate
Advertisement dispensing really is carried out, rate of return on investment is improved.
The third aspect, the present invention provide a kind of computer readable storage medium, are stored thereon with computer program instructions, when
The computer program instructions realize above-mentioned method for delivering advertisement accurately when being executed by processor.
Computer readable storage medium provided in this embodiment, with above-mentioned method for delivering advertisement accurately for identical invention
Design, advantageous effect having the same.
Description of the drawings
It, below will be to specific in order to illustrate more clearly of the specific embodiment of the invention or technical solution in the prior art
Embodiment or attached drawing needed to be used in the description of the prior art are briefly described.In all the appended drawings, similar element
Or part is generally identified by similar reference numeral.In attached drawing, each element or part might not be drawn according to actual ratio.
Fig. 1 shows a kind of method flow diagram of method for delivering advertisement accurately provided by the present invention；
Fig. 2 shows a kind of connection diagrams of advertisement accurately delivery device provided by the present invention.
Specific implementation mode
The embodiment of technical solution of the present invention is described in detail below in conjunction with attached drawing.Following embodiment is only used for
Clearly illustrate technical scheme of the present invention, therefore be intended only as example, and the protection of the present invention cannot be limited with this
Range.
It should be noted that unless otherwise indicated, technical term or scientific terminology used in this application should be this hair
The ordinary meaning that bright one of ordinary skill in the art are understood.
In a first aspect, the embodiment of the present invention provides a kind of method for delivering advertisement accurately, in conjunction with Fig. 1, this method includes：
Step S1 calculates the user data of pre-acquiring, determines user tag and flow label.Wherein, Yong Hubiao
Label can be divided into dynamic label and the label of static state, in subsequent execution flow, audient that can be based on product and characteristic
Specific label is chosen, precisely to launch.
Step S2 determines fixed condition, i.e., to complete according to user tag, flow label and the magnitude for runing dispensing scheme
Amount data are sampled, and are estimated to overall data, by drawing a circle to approve sample data, realize preview and perspective function, as far as possible
Accelerate the operational capability of data, promotes user experience.
Step S3 carries out advertisement dispensing according to the user tag and the fixed condition.
In actual application, the above method can assist in advertiser and select most suitable flow, launch the wide of oneself
It accuses, had both solved flow operation flow orientation problem, the matching for helping flow operation preferably to advertise with flow reduces stream
Amount runs matched cost, and improves the rate of return on investment of advertiser, and it is incomparable to also achieve conventional ads matching
Efficiency.Also, compared with prior art, this method can launch advance row data preview and pivot, avoid nothing
The dispensing of effect.
In actual application, method for delivering advertisement accurately provided in this embodiment is when business executes, using cluster
Operation, clustered machine number are determined by data volume, at least need three processors.
As shown from the above technical solution, method for delivering advertisement accurately provided in this embodiment is determined by user data and is marked
Label, so that the advertisement launched meets the hobby of active user, meanwhile, this method has preview and the see-through capabilities of delineation data,
It determines accurately fixed condition, invalid advertisement is avoided to launch, realize that flow matches precision with the height of advertisement, quickly, accurately
Ground carries out advertisement dispensing, improves rate of return on investment.
In order to further increase the accuracy of the present embodiment method for delivering advertisement accurately, in terms of precisely orientation preview, root
According to user tag, flow label and the magnitude for runing dispensing scheme, when determining fixed condition, the specific implementation process is as follows：
According to the preset condition of the user tag and the operation dispensing scheme, sample populations are determined.
According to the flow label of the sample populations, estimation meets the flow magnitude of the preset condition.
Judge whether the flow magnitude of estimation is more than the magnitude that scheme is launched in the operation：If so, by the preset condition
As fixed condition.
Here, the present embodiment method for delivering advertisement accurately is sampled full dose data, overall data is estimated, really
Fixed accurately fixed condition, can either ensure the data characteristics of former data, and can realize data preview and perspective function, moreover it is possible to
Enough ensure the exposure of advertiser.
In actual application, if the flow magnitude of estimation is less than or equal to the magnitude that scheme is launched in the operation, this implementation
Example method for delivering advertisement accurately can also obtain revised preset condition, according to the user tag and revised default item
Part draws a circle to approve sample populations again.
According to the flow label for the sample populations drawn a circle to approve again, estimated flow magnitude.
Judge whether the flow magnitude estimated again is more than the magnitude that scheme is launched in the operation：If so, by the amendment
Preset condition afterwards is as fixed condition, if it is not, then reacquiring modified preset condition, carries out flow estimation of measure grade, until
The flow magnitude of estimation is more than the magnitude that scheme is launched in the operation.
Here, the present embodiment method for delivering advertisement accurately, by correcting fixed condition, to ensure the sample data drawn a circle to approve
Flow magnitude meets the magnitude of operation dispensing scheme, ensures the exposure of advertiser.
In terms of accurate dispensing, according to the user tag and the fixed condition, when carrying out advertisement dispensing, the present embodiment
Method for delivering advertisement accurately the specific implementation process is as follows：
According to the fixed condition, user tag is screened, and user's unique mark is generated for matched user tag.
Advertisement is launched to the user group equipped with unique mark.
Here, the present embodiment method for delivering advertisement accurately launches advertisement to the user group equipped with unique mark, to ensure
Precision is launched in advertisement, excludes the possibility of artificial incorrect operation.
Also, in order to reduce the complexity of operation, when screening user tag, specific implementation process is：According to the dispensing
Condition screens user tag from non-sample group.
When generating user's unique mark for matched user tag, specific implementation process is：To being screened in non-sample group
The user tag configuration user's unique mark gone out.User's unique mark is configured to the user tag filtered out in sample populations.
Here, the present embodiment method for delivering advertisement accurately can avoid repeating to draw a circle to approve cumbersome, reduction computational complexity.
Second aspect, the embodiment of the present invention provide a kind of advertisement accurately delivery device, and in conjunction with Fig. 2, which includes user
Data Computation Unit 1, orientation preview unit 2 and accurate dispensing unit 3, user data arithmetic element 1 are used for the use to pre-acquiring
User data is calculated, and determines user tag and flow label, which relies on big data ability, using Network Traceback Technology,
The non-sensitive information for arranging user behavior, i.e. user data are collected, has ensured advertisement delivery effect, while also ensuring user's
Privacy.Crowd's attribute is marked by the non-sensitive information of user behavior, basis is done for follow-up dispensing.
Preview unit 2 is oriented to be used to, according to user tag, flow label and the magnitude for runing dispensing scheme, determine and launch item
Part, which is that accurately fixed condition estimates crowd's quantity and flow magnitude selected by, to assess selected dispensing item
Whether part meets the magnitude of operation dispensing scheme, ensures the exposure of advertiser.
Unit 3 is precisely launched to be used to, according to the user tag and the fixed condition, carry out advertisement dispensing.The unit is
According to the selected condition precisely launched to flow matches accordingly more suitably advertisement.
The accurate matching of flow and advertisement is completed by three above unit, is reduced operation cost, is improved the throwing of advertiser
Return rate is provided, the income of media is increased.
As shown from the above technical solution, advertisement accurately delivery device provided in this embodiment is determined by user data and is marked
Label, so that the advertisement launched meets the hobby of active user, meanwhile, which has preview and the see-through capabilities of delineation data,
It determines accurately fixed condition, invalid advertisement is avoided to launch, realize that flow matches precision with the height of advertisement, quickly, accurately
Ground carries out advertisement dispensing, improves rate of return on investment.
The third aspect, the embodiment of the present invention provide a kind of computer readable storage medium, are stored thereon with computer program
Instruction, above-mentioned method for delivering advertisement accurately is realized when the computer program instructions are executed by processor.
Computer readable storage medium provided in this embodiment, with above-mentioned method for delivering advertisement accurately for identical invention
Design, advantageous effect having the same.
In the specification of the present invention, numerous specific details are set forth.It is to be appreciated, however, that the embodiment of the present invention can be with
It puts into practice without these specific details.In some instances, well known method, structure and skill is not been shown in detail
Art, so as not to obscure the understanding of this description.
In the description of this specification, reference term " one embodiment ", " some embodiments ", " example ", " specifically show
The description of example " or " some examples " etc. means specific features, structure, material or spy described in conjunction with this embodiment or example
Point is included at least one embodiment or example of the invention.In the present specification, schematic expression of the above terms are not
It must be directed to identical embodiment or example.Moreover, particular features, structures, materials, or characteristics described can be in office
It can be combined in any suitable manner in one or more embodiments or example.In addition, without conflicting with each other, the skill of this field
Art personnel can tie the feature of different embodiments or examples described in this specification and different embodiments or examples
It closes and combines.
Finally it should be noted that：The above embodiments are only used to illustrate the technical solution of the present invention., rather than its limitations；To the greatest extent
Present invention has been described in detail with reference to the aforementioned embodiments for pipe, it will be understood by those of ordinary skill in the art that：Its according to
So can with technical scheme described in the above embodiments is modified, either to which part or all technical features into
Row equivalent replacement；And these modifications or replacements, various embodiments of the present invention technology that it does not separate the essence of the corresponding technical solution
The range of scheme should all cover in the claim of the present invention and the range of specification.
Claims (7)
1. a kind of method for delivering advertisement accurately, which is characterized in that including：
The user data of pre-acquiring is calculated, determines user tag and flow label；
According to user tag, flow label and the magnitude for runing dispensing scheme, fixed condition is determined；
According to the user tag and the fixed condition, advertisement dispensing is carried out.
2. method for delivering advertisement accurately according to claim 1, which is characterized in that
According to user tag, flow label and the magnitude for runing dispensing scheme, fixed condition is determined, including：
According to the preset condition of the user tag and the operation dispensing scheme, sample populations are determined；
According to the flow label of the sample populations, estimation meets the flow magnitude of the preset condition；
Judge whether the flow magnitude of estimation is more than the magnitude that scheme is launched in the operation：
If so, using the preset condition as fixed condition.
3. method for delivering advertisement accurately according to claim 2, which is characterized in that
If the flow magnitude of estimation is less than or equal to the magnitude that scheme is launched in the operation, this method further includes：
Revised preset condition is obtained, according to the user tag and revised preset condition, draws a circle to approve sample populations again；
According to the flow label for the sample populations drawn a circle to approve again, estimated flow magnitude；
Judge whether the flow magnitude estimated again is more than the magnitude that scheme is launched in the operation：
If so, using the revised preset condition as fixed condition,
If it is not, then reacquiring modified preset condition, flow estimation of measure grade is carried out, until the flow magnitude of estimation is more than the fortune
Seek the magnitude of dispensing scheme.
4. method for delivering advertisement accurately according to claim 3, which is characterized in that
According to the user tag and the fixed condition, advertisement dispensing is carried out, including：
According to the fixed condition, user tag is screened, and user's unique mark is generated for matched user tag；
Advertisement is launched to the user group equipped with unique mark.
5. method for delivering advertisement accurately according to claim 4, which is characterized in that
According to the fixed condition, user tag is screened, including：
According to the fixed condition, user tag is screened from non-sample group；
User's unique mark is generated for matched user tag, including：
User's unique mark is configured to the user tag filtered out in non-sample group；
User's unique mark is configured to the user tag filtered out in sample populations.
6. a kind of advertisement accurately delivery device, which is characterized in that including：
User data arithmetic element is calculated for the user data to pre-acquiring, determines user tag and flow label；
Preview unit is oriented, for according to user tag, flow label and the magnitude for runing dispensing scheme, determining fixed condition；
Unit is precisely launched, for according to the user tag and the fixed condition, carrying out advertisement dispensing.
7. a kind of computer readable storage medium, is stored thereon with computer program instructions, which is characterized in that when the computer
The method as described in any one of claim 1-5 is realized when program instruction is executed by processor.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810532101.1A CN108765008A (en) | 2018-05-25 | 2018-05-25 | Method for delivering advertisement accurately, device and medium |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810532101.1A CN108765008A (en) | 2018-05-25 | 2018-05-25 | Method for delivering advertisement accurately, device and medium |
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| CN108765008A true CN108765008A (en) | 2018-11-06 |
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| CN201810532101.1A Pending CN108765008A (en) | 2018-05-25 | 2018-05-25 | Method for delivering advertisement accurately, device and medium |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN109688469A (en) * | 2018-12-27 | 2019-04-26 | 北京爱奇艺科技有限公司 | A kind of advertisement demonstration method and show device |
| CN110232605A (en) * | 2019-06-21 | 2019-09-13 | 安吉艾格赛思生物科技有限公司 | A kind of crowd's method for delivering advertisement accurately and system based on internet big data |
| CN110443647A (en) * | 2019-08-01 | 2019-11-12 | 北京字节跳动网络技术有限公司 | Information distribution method and equipment |
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| CN107862559A (en) * | 2017-12-11 | 2018-03-30 | 加和（北京）信息科技有限公司 | A kind of advertisement placement method and device |
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| CN104700289A (en) * | 2015-03-17 | 2015-06-10 | 中国联合网络通信集团有限公司 | Advertising method and device |
| CN106204121A (en) * | 2016-06-30 | 2016-12-07 | 北京奇虎科技有限公司 | Advertisement placement method based on browser and system |
| CN106355442A (en) * | 2016-08-30 | 2017-01-25 | 杭州启冠网络技术有限公司 | Online precise advertising method and system based on big data driving |
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Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109688469A (en) * | 2018-12-27 | 2019-04-26 | 北京爱奇艺科技有限公司 | A kind of advertisement demonstration method and show device |
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| CN110232605A (en) * | 2019-06-21 | 2019-09-13 | 安吉艾格赛思生物科技有限公司 | A kind of crowd's method for delivering advertisement accurately and system based on internet big data |
| CN110443647A (en) * | 2019-08-01 | 2019-11-12 | 北京字节跳动网络技术有限公司 | Information distribution method and equipment |
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Application publication date: 20181106 |