CN113657928A - Advertisement display method and device, storage medium and terminal equipment - Google Patents
Advertisement display method and device, storage medium and terminal equipment Download PDFInfo
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- 238000004590 computer program Methods 0.000 claims description 3
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
- G06F16/9554—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL] by using bar codes
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0641—Shopping interfaces
Abstract
The present application relates to the field of computer technologies, and in particular, to an advertisement display method and apparatus, a storage medium, and a terminal device. The advertisement display method comprises the following steps: displaying an advertisement two-dimensional code in a video playing picture, wherein the advertisement two-dimensional code corresponds to the article information in the video playing picture, and the advertisement two-dimensional code is used for a terminal device to access a commodity page corresponding to the article information; if a first access instruction aiming at the advertisement two-dimensional code is obtained, displaying a shopping link set corresponding to the advertisement two-dimensional code; and if a second access instruction for any shopping link in the shopping link set is acquired, displaying a commodity page corresponding to the shopping link. By adopting the method and the device, the steps of advertisement access can be reduced, and the advertisement display precision and the user experience are improved.
Description
Technical Field
The present application relates to the field of computer technologies, and in particular, to an advertisement display method and apparatus, a storage medium, and a terminal device.
Background
With the development of the internet, intelligent devices are increasingly used in daily life of people, and user groups of the intelligent devices range from children to the elderly. When a user watches videos on the intelligent device, advertisement information of related products in a video playing picture is pushed on a video playing interface, if the user is interested in the related products, the user needs to search and inquire purchasing links of the products, but the user may not find the products accurately, and user experience is also influenced.
Disclosure of Invention
The embodiment of the application provides an advertisement display method, an advertisement display device, a computer storage medium and a terminal device, which can reduce the steps of advertisement access, and improve the accuracy of advertisement display and the user experience. The technical scheme is as follows:
in a first aspect, an embodiment of the present application provides an advertisement display method, where the method includes:
displaying an advertisement two-dimensional code in a video playing picture, wherein the advertisement two-dimensional code corresponds to the article information in the video playing picture, and the advertisement two-dimensional code is used for a terminal device to access a commodity page corresponding to the article information;
if a first access instruction aiming at the advertisement two-dimensional code is obtained, displaying a shopping link set corresponding to the advertisement two-dimensional code;
and if a second access instruction for any shopping link in the shopping link set is acquired, displaying a commodity page corresponding to the shopping link.
Optionally, before displaying the advertisement two-dimensional code in the video playing picture, the method includes:
in the video playing process, acquiring article information in a video playing picture;
inquiring a shopping link set corresponding to the item information in an advertisement database, and generating a corresponding advertisement two-dimensional code according to the item information and the shopping link set; and/or
And inquiring a shopping link set corresponding to the item information in a third-party service platform, and generating a corresponding advertisement two-dimensional code according to the item information and the shopping link set.
Optionally, the displaying a shopping link set corresponding to the advertisement two-dimensional code includes:
if the shopping link set corresponding to the advertisement two-dimensional code comprises a plurality of shopping links, respectively obtaining the matching degree of the commodity information corresponding to each shopping link and the article information;
and displaying the shopping links in the sequence from high matching degree to low matching degree.
Optionally, the displaying a shopping link set corresponding to the advertisement two-dimensional code includes:
if the shopping link set corresponding to the advertisement two-dimensional code comprises a plurality of shopping links, and the plurality of shopping links correspond to different third-party service platforms, acquiring the access amount of each third-party service platform;
presenting the plurality of shopping links based on the visit amount.
Optionally, the displaying advertisement two-dimensional code includes:
in the video playing process, acquiring an article picture in a video playing picture;
embedding an article picture in the advertisement two-dimensional code to obtain a processed advertisement two-dimensional code;
and displaying the processed advertisement two-dimension code.
Optionally, the displaying the advertisement two-dimensional code in the video playing picture includes:
if the article information is an article picture, acquiring a target position of the article picture in the video playing picture;
and marking the target position in the video playing picture.
Optionally, the displaying advertisement two-dimensional code includes:
determining an advertisement display position corresponding to the advertisement two-dimensional code in a video playing picture;
and displaying the advertisement two-dimensional code at the advertisement display position.
In a second aspect, an embodiment of the present application provides an advertisement display device, where the device includes:
the advertisement two-dimensional code display unit is used for displaying an advertisement two-dimensional code in a video playing picture, wherein the advertisement two-dimensional code corresponds to the article information in the video playing picture, and the advertisement two-dimensional code is used for a terminal device to access a commodity page corresponding to the article information;
the set display unit is used for acquiring a first access instruction aiming at the advertisement two-dimensional code and displaying a shopping link set corresponding to the advertisement two-dimensional code;
and the commodity page display unit is used for displaying the commodity page corresponding to the shopping link if a second access instruction aiming at any shopping link in the shopping link set is acquired.
In a third aspect, embodiments of the present application provide a computer storage medium having a plurality of instructions adapted to be loaded by a processor and to perform the above-mentioned method steps.
In a fourth aspect, an embodiment of the present application provides a terminal device, which may include: a memory and a processor; wherein the memory stores a computer program adapted to be loaded by the memory and to perform the above-mentioned method steps.
The beneficial effects brought by the technical scheme provided by the embodiment of the application at least comprise:
when the scheme of the embodiment of the application is executed, the terminal equipment displays the advertisement two-dimension code in a video playing picture; if a first access instruction aiming at the advertisement two-dimensional code is obtained, displaying a shopping link set corresponding to the advertisement two-dimensional code; and if a second access instruction for any shopping link in the shopping link set is acquired, displaying a commodity page corresponding to the shopping link. According to the method, when the terminal equipment pushes the advertisement two-dimensional code corresponding to the article, the terminal equipment can display the shopping link set and then display the commodity page, so that a user can access the commodity page of the article through the advertisement two-dimensional code, the user does not need to search in an article official website or a third-party service platform to access the commodity page of the article, advertisement display steps are reduced, the step of accessing the commodity page is also reduced, the advertisement putting accuracy is improved, and the user experience is improved.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
Fig. 1 is a schematic system architecture diagram of an advertisement displaying method according to an embodiment of the present application;
fig. 2 is a schematic flowchart of an advertisement displaying method according to an embodiment of the present application;
fig. 3 is a schematic flowchart of an advertisement displaying method according to an embodiment of the present application;
FIG. 4 is a schematic illustration of a display interface of an advertisement display method according to an embodiment of the present disclosure;
FIG. 5 is an interaction diagram of an advertisement displaying method provided by an embodiment of the present application;
FIG. 6 is a schematic illustration of a display interface of an advertisement display method according to an embodiment of the present disclosure;
FIG. 7 is a schematic illustration of a display interface of an advertisement display method according to an embodiment of the present application;
FIG. 8 is a schematic illustration of a display interface of an advertisement display method according to an embodiment of the present disclosure;
FIG. 9 is a schematic illustration of a display interface of an advertisement display method according to an embodiment of the present application;
FIG. 10 is a schematic illustration of a display interface of an advertisement display method according to an embodiment of the present application;
FIG. 11 is a schematic structural diagram of an advertisement display device according to an embodiment of the present application;
FIG. 12 is a schematic structural diagram of an advertisement display device according to an embodiment of the present application;
FIG. 13 is a schematic structural diagram of an advertisement display device according to an embodiment of the present application;
FIG. 14 is a schematic structural diagram of an advertisement display device according to an embodiment of the present application;
fig. 15 is a schematic structural diagram of a (terminal device) server according to an embodiment of the present application.
Detailed Description
In order to make the objects, features and advantages of the embodiments of the present application more obvious and understandable, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
When the following description refers to the accompanying drawings, like numbers in different drawings represent the same or similar elements unless otherwise indicated. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present application. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the application, as detailed in the appended claims.
In the description of the present application, it is to be understood that the terms "first," "second," and the like are used for descriptive purposes only and are not to be construed as indicating or implying relative importance. The specific meaning of the above terms in the present application can be understood in a specific case by those of ordinary skill in the art.
Referring to fig. 1, a schematic diagram of an exemplary system architecture 100 to which the advertisement presentation method or the advertisement presentation apparatus according to the embodiments of the present application may be applied is shown.
As shown in fig. 1, the system architecture 100 may include one or more of terminal devices 101, 102, 103, a network 104, and a server 105. The network 104 serves as a medium for providing communication links between the terminal devices 101, 102, 103 and the server 105. Network 104 may include various connection types, such as wired, wireless communication links, or fiber optic cables, to name a few.
It should be understood that the number of terminal devices, networks, and servers in fig. 1 is merely illustrative. There may be any number of terminal devices, networks, and servers, as desired for implementation. For example, server 105 may be a server cluster comprised of multiple servers, or the like.
The user may use the terminal devices 101, 102, 103 to interact with the server 105 via the network 104 to receive or send messages or the like. The terminal devices 101, 102, 103 may be various electronic devices having a display screen, including but not limited to smart phones, tablets, portable computers, desktop computers, televisions, and the like.
The terminal apparatuses 101, 102, 103 in the present application may be terminal apparatuses that provide various services. For example, the terminal device 101 may acquire the item information in the video playing screen during the video playing process. When the terminal device 101 acquires the article information, the advertisement two-dimensional code corresponding to the article information may be acquired. The advertisement two-dimensional code is used for the terminal equipment to access the commodity page corresponding to the article information. The terminal device 101 may display the advertisement two-dimensional code in the video playing picture, so that the terminal device may access the commodity page corresponding to the item information. For example, when the terminal device 101 accesses the advertisement two-dimensional code, a shopping link set corresponding to the advertisement two-dimensional code may be presented, and when a second access instruction for any shopping link in the shopping link set is received, a commodity page corresponding to the shopping link may be presented.
It should be noted that the advertisement displaying method provided in the embodiments of the present application may be executed by one or more of the terminal devices 101, 102, and 103, and/or the server 105, and accordingly, the advertisement displaying apparatus provided in the embodiments of the present application is generally disposed in the corresponding terminal device, and/or the server 105, but the present application is not limited thereto.
In the following method embodiments, for convenience of description, only the main body of execution of each step is described as the terminal device.
Please refer to fig. 2, which is a flowchart illustrating an advertisement displaying method according to an embodiment of the present disclosure. As shown in fig. 2, the method of the embodiment of the present application may include the steps of:
s201, displaying an advertisement two-dimensional code in a video playing picture;
according to some embodiments, a video is composed of one frame and one frame of video playing pictures, each frame of video playing pictures may have various articles, and when identifying the video, the playing pictures may be identified by an identification technique to obtain an identification result, where the identification result includes various articles, such as: bags, glasses, clothing, hats, skin care products, cosmetics, microphones, and the like. The terminal device can acquire the article information in the video playing picture based on the identification result.
It will be appreciated that the video may be a television show type video, may be a variety type video, may be an advertisement type video, and other types of video, and so forth. The article information is information indicating an article in the video screen. The article information does not refer to a fixed information. The item information includes, but is not limited to, an item picture, an item color, an item name, and the like.
Optionally, when the terminal device is performing advertisement display, the terminal device may display the advertisement two-dimensional code in a video playing process, that is, in a video playing picture. The advertisement two-dimensional code corresponds to the article information in the video playing picture, and the advertisement two-dimensional code is used for the terminal equipment to access the commodity page corresponding to the article information;
s202, if a first access instruction for the advertisement two-dimensional code is obtained, displaying a shopping link set corresponding to the advertisement two-dimensional code;
according to some embodiments, the access instruction indicates an instruction to access for an advertising two-dimensional code. The access command is not specifically designated as a fixed command, and includes but is not limited to a voice access command, a long press access command, a click access command, and the like. The first access instruction refers to an access instruction for the advertisement two-dimensional code. The first access instruction and a fixed instruction. For example, when the advertisement two-dimensional code changes, the first access instruction also changes correspondingly.
As will be readily appreciated, linking refers to the process of passing parameters and control commands between modules of an electronic computer program and assembling them into an executable whole. Links, also known as hyperlinks, refer to connections that point from a web page to a target. The shopping link is used for indicating the connection relation between the item information and the commodity page. The shopping link includes, but is not limited to, a text shopping link, a picture shopping link, or a combination of text and pictures shopping link, etc.
In some embodiments, when the terminal device receives a first access instruction for the advertisement two-dimensional code, the terminal device may present a shopping link set corresponding to the advertisement two-dimensional code in a video playing screen. The shopping link set includes at least one shopping link in number.
S203, if a second access instruction for any shopping link in the shopping link set is acquired, displaying a commodity page corresponding to the shopping link.
According to some embodiments, the second access instruction refers to an access instruction for any shopping link in the set of shopping links. The second access instruction and a fixed instruction. For example, when the shopping link to which the user is directed is changed, the second access instruction is also changed accordingly.
According to some embodiments, the item page is for displaying an item corresponding to the item information. The commodity page is not specific to a certain fixed page. For example, when the item information changes, the shopping link changes correspondingly, and the item page also changes correspondingly. For example, when the shopping link corresponding to the second access instruction changes, the item page also changes accordingly.
It is easy to understand that when the terminal device displays the shopping link set corresponding to the advertisement two-dimensional code, the terminal device can detect whether a second access instruction aiming at any shopping link in the shopping link set is received. If the terminal device obtains a second access instruction for any shopping link in the shopping link set, the terminal device can display a commodity page linked with the shopping link, so that a user can obtain commodity information.
When the scheme of the embodiment of the application is executed, the terminal equipment displays the advertisement two-dimension code in a video playing picture; if a first access instruction aiming at the advertisement two-dimensional code is obtained, displaying a shopping link set corresponding to the advertisement two-dimensional code; and if a second access instruction for any shopping link in the shopping link set is acquired, displaying a commodity page corresponding to the shopping link. According to the method, when the terminal equipment pushes the advertisement two-dimensional code corresponding to the article, the terminal equipment can display the shopping link set and then display the commodity page, so that a user can access the commodity page of the article through the advertisement two-dimensional code, the user does not need to search in an article official website or a third-party service platform to access the commodity page of the article, advertisement display steps are reduced, the step of accessing the commodity page is also reduced, the advertisement putting accuracy is improved, and the user experience is improved.
Please refer to fig. 3, which is a flowchart illustrating an advertisement displaying method according to an embodiment of the present disclosure. As shown in fig. 3, the method of the embodiment of the present application may include the steps of:
s301, in the video playing process, acquiring article information in a video playing picture;
it can be understood that a video is composed of one frame and one frame of video playing pictures, each frame of video playing picture can have various articles, when the video is identified, the playing picture can be identified through an identification technology to obtain an identification result, and the identification result includes various articles, such as: bags, glasses, clothing, hats, skin care products, cosmetics, microphones, and the like. The terminal device can acquire the article information in the video playing picture based on the identification result.
It will be appreciated that the video may be a television show type video, may be a variety type video, may be an advertisement type video, and other types of video, and so forth. The article information is information indicating an article in the video screen. The article information does not refer to a fixed information. The item information includes, but is not limited to, an item picture, an item color, an item name, and the like.
Optionally, when the terminal device executes the advertisement display method, the terminal device may receive a video playing instruction. And based on the video playing instruction, the terminal equipment can play the video corresponding to the video playing instruction. The video playing instruction includes, but is not limited to, a voice playing instruction, a click playing instruction, a timing playing instruction, and the like. In the video playing process, the terminal equipment can acquire the article information in the video playing picture. The item information includes, but is not limited to, an item picture, an item name, an item color, and the like. The item name is used to identify the different item pictures.
It is easy to understand that, in the video playing process, when the terminal device obtains the article information in the video playing picture, the terminal device may obtain the article picture in the video playing picture by using an image recognition technology, and may also obtain the article name and the like in the video playing picture by using a character recognition technology.
Optionally, when the terminal device identifies the video, the terminal device may identify the playing picture through an image identification technology to obtain an identification result, where the identification result includes various items, such as: bags, glasses, clothing, hats, skin care products, cosmetics, microphones, and the like. And generating a picture of the article including the article based on the position of each article in the playing picture.
S302, determining an advertisement two-dimensional code based on the article information;
according to some embodiments, the advertisement two-dimensional code is used for the terminal device to access the commodity page corresponding to the item information. The item information may be, for example, an item picture. When the terminal device acquires the article information, the terminal device may determine the advertisement two-dimensional code based on the article information. When the terminal device determines the advertisement two-dimensional code, the terminal device can acquire the advertisement two-dimensional code corresponding to the article information based on the advertisement database, and can also acquire the advertisement two-dimensional code corresponding to the article information through a third-party service platform.
It is easy to understand that when the terminal device determines the advertisement two-dimensional code, the terminal device may query a shopping link set corresponding to the item information in the advertisement database, and generate a corresponding advertisement two-dimensional code according to the item information and the shopping link set; and/or inquiring a shopping link set corresponding to the item information in a third-party service platform, and generating a corresponding advertisement two-dimensional code according to the item information and the shopping link set.
It is easily understood that the item information includes, for example, an item picture. When the terminal equipment acquires the advertisement two-dimensional code corresponding to the article information, the terminal equipment can inquire a shopping link set corresponding to the article picture in an advertisement database and generate a corresponding advertisement two-dimensional code according to the article picture and the shopping link set; and/or the terminal equipment inquires a shopping link set corresponding to the article picture in the third-party service platform and generates a corresponding advertisement two-dimensional code according to the article picture and the shopping link set.
Optionally, the advertisement database may be provided with a corresponding relationship between the item name and the shopping link, for example. One of the item names may correspond to at least one shopping link. The item name is used to identify the different item pictures. For some articles in the video playing picture, the terminal equipment can manually mark the articles, set a corresponding article name for each article, correspond the article name and a shopping link corresponding to the article, and store the article name and shopping link corresponding relation to an advertisement database. After the terminal device determines the item picture, the item name corresponding to the item picture is identified, and then the terminal device can acquire the shopping link set corresponding to the item name from the advertisement database based on the item name. The terminal device can generate a corresponding advertising two-dimensional code based on the item information and the shopping link set. The advertisement two-dimensional code may be an advertisement two-dimensional code corresponding to the article, or may be an advertisement two-dimensional code of a similar article to the article.
It is easy to understand that the item in the video playing picture identified by the terminal device is a sunglass, the name of the item is "AAA sunglasses", and when the shopping link set corresponding to the "AAA sunglasses" is acquired from the advertisement database, the acquired shopping link may be a shopping link of sunglasses with the same brand, style, model and color as the "AAA sunglasses", or a shopping link of sunglasses with the same brand, style, model and color as the "AAA sunglasses". When the terminal device obtains the object picture of the AAA sunglasses and the corresponding shopping link, the terminal device can generate the advertisement two-dimensional code. The interface display of the terminal device may be as shown in fig. 4.
It is easily understood that the item information includes, for example, an item picture. When the terminal equipment acquires the advertisement two-dimensional code corresponding to the article information, the terminal equipment can directly inquire the advertisement two-dimensional code corresponding to the article picture in the advertisement database so as to reduce the time for acquiring the advertisement two-dimensional code by the terminal equipment and improve the advertisement display efficiency.
According to some embodiments, fig. 5 shows an interaction diagram of an advertisement presentation method provided by an embodiment of the present application. As shown in fig. 5, the item information acquired by the terminal device may be, for example, an item name. When the terminal device queries the shopping link set corresponding to the item picture in the third-party service platform, the terminal device may send a query request to the third-party service platform, for example, where the query request may carry an item name. The third party server platform may, for example, query a shopping link set corresponding to the item name based on the item name and send the shopping link set to the terminal device. When the terminal device acquires the shopping link set, the terminal device can generate a corresponding advertisement two-dimensional code according to the article picture and the shopping link set.
According to some embodiments, the item information comprises an item picture. When the terminal device obtains the advertisement two-dimensional code corresponding to the article information, the terminal device can match the corresponding advertisement commodity picture in the advertisement database based on the article picture. When the terminal equipment acquires the advertisement commodity picture, the terminal equipment can inquire a shopping link set corresponding to the advertisement commodity picture in an advertisement database, and generate a corresponding advertisement two-dimensional code according to the advertisement commodity picture and the shopping link set; and/or inquiring a shopping link set corresponding to the advertisement commodity picture in a third-party service platform, and generating a corresponding advertisement two-dimensional code according to the advertisement commodity picture and the shopping link set.
It is easy to understand that, when the terminal device matches the corresponding advertisement commodity picture in the advertisement database based on the article picture, the terminal device may extract the feature information of the article picture, for example, and search the advertisement commodity picture matched with the article in the advertisement database according to the feature information of the article picture. The advertisement product picture matched here may be an advertisement product picture corresponding to the article, or an advertisement product picture of a similar article to the article. For example, the following steps: the identified article in the video playing picture is sunglasses, and when the corresponding advertisement commodity picture is matched in the advertisement database based on the sunglasses, the matched advertisement commodity picture can be the advertisement commodity picture of the sunglasses with the same style, model and color as the sunglasses, and can be the advertisement commodity picture of the sunglasses with the same style, different model and different color as the sunglasses. When the terminal device obtains the advertisement two-dimensional code corresponding to the article information, the terminal device can inquire the advertisement two-dimensional code corresponding to the advertisement commodity picture in the advertisement database. The advertisement database stores advertisement commodity pictures corresponding to the articles and shopping link sets corresponding to the advertisement commodity pictures. When the terminal device acquires the article picture, the terminal device can acquire the advertisement commodity picture corresponding to the article picture and acquire the shopping link set corresponding to the advertisement commodity picture from the advertisement database, and the terminal device can generate the advertisement two-dimensional code based on the article picture and the shopping link set.
S303, displaying the advertisement two-dimension code in a video playing picture;
according to some embodiments, when the terminal device obtains the advertisement two-dimensional code, the terminal device may display the advertisement two-dimensional code in a video playing picture in a video playing process.
According to some embodiments, the item information comprises an item picture. When the terminal device obtains the advertisement two-dimensional code corresponding to the article information, the terminal device can display the advertisement two-dimensional code in a video frequency playing picture. When the terminal device displays the advertisement two-dimensional code in the video playing picture, the terminal device can embed the article picture in the advertisement two-dimensional code to obtain the processed advertisement two-dimensional code, and display the processed advertisement two-dimensional code in the video playing picture. When the terminal device embeds the article picture in the advertisement two-dimensional code, the terminal device can zoom the article picture and embed the zoomed article picture in the advertisement two-dimensional code to obtain the processed advertisement two-dimensional code.
It is easy to understand that the item information may be, for example, an item picture, and the terminal device may recognize one item picture or a plurality of item pictures in one video playing screen. When an article picture is identified, corresponding to an article, the advertisement two-dimensional code of the article is displayed on the video playing picture; when a plurality of article pictures are identified, if the plurality of article pictures correspond to the same article, the advertisement two-dimensional code of the article is only required to be displayed on the video playing picture. When a plurality of articles are identified, if the plurality of article pictures correspond to the plurality of articles, the advertisement two-dimensional codes of the plurality of articles can be respectively displayed at a plurality of different positions on the video playing picture. The terminal device may obtain, for example, a display position of an article from left to right in a video playing picture, and correspondingly display the advertisement two-dimensional codes of a plurality of articles according to the display position.
According to some embodiments, the item information includes color information, which may be indicative of an item color. When the terminal device obtains the advertisement two-dimensional code corresponding to the article information, the terminal device can display the advertisement two-dimensional code in a video frequency playing picture. When the terminal device displays the advertisement two-dimensional code in the video playing picture, the terminal device can add color information in the advertisement two-dimensional code to obtain a processed advertisement two-dimensional code, and display the processed advertisement two-dimensional code in the video playing picture. When the terminal equipment adds the color information in the advertisement two-dimensional code, the terminal equipment can identify the article picture to obtain the color information of the article, and adds the color information in the advertisement two-dimensional code to obtain the processed advertisement two-dimensional code.
It is easy to understand that the article information may be, for example, color information, and the terminal device may recognize one article picture or may recognize a plurality of article pictures in one video playing screen. When an article picture is identified, corresponding to an article, the advertisement two-dimensional code of the article is displayed on the video playing picture; when a plurality of article pictures are identified, if the plurality of article pictures correspond to the same article, the advertisement two-dimensional code of the article is only required to be displayed on the video playing picture. When the advertisement two-dimensional code of an article is displayed, only the color information of the article needs to be acquired. When a plurality of articles are identified, if the plurality of article pictures correspond to the plurality of articles, the advertisement two-dimensional codes of the plurality of articles can be respectively displayed at a plurality of different positions on the video playing picture. When the terminal equipment displays the advertisement two-dimensional codes of a plurality of articles, the terminal equipment can respectively acquire the color information of each article, the color information is added into the advertisement two-dimensional codes corresponding to the articles, and a plurality of advertisement two-dimensional codes added with the color information are obtained. The terminal device may obtain, for example, a display position of an article from left to right in a video playing picture, and correspondingly display the advertisement two-dimensional codes of a plurality of articles according to the display position.
In some embodiments, the terminal device displays the advertisement two-dimensional code in the video playing picture, and the terminal device may determine an advertisement display position corresponding to the advertisement two-dimensional code in the video playing picture, and display the advertisement two-dimensional code at the advertisement display position. The advertisement display position is used for displaying the article advertisement two-dimensional code corresponding to the article in the video playing picture. The advertisement display position can be a preset advertisement column position in a video playing picture; and/or the advertisement display position is determined by the display position of the article in the video playing picture.
According to some embodiments, the advertisement display position may be a preset advertisement bar position in a video playing picture, such as the display interface schematic diagram of the terminal device shown in fig. 6, in the diagram, 602 is a video playing picture on the video terminal device, 603 is a preset advertisement bar position on the video playing picture, 603 includes article advertisement two-dimensional codes of a plurality of articles, 601 is a display area of the video playing picture on the video playing picture, and the terminal device may display the advertisement two-dimensional codes in an area indicated by 603, so that other terminal devices may access a commodity page corresponding to the advertisement two-dimensional codes.
According to some embodiments, the advertisement display position may be determined according to the display position of the article in the video playing picture, the display position of the article may be determined first, and then the display position of the article advertisement two-dimensional code may be determined without blocking the article in the video playing picture. Referring to the schematic view of the display interface of the terminal device shown in fig. 7, in the drawing, 702 is a display area of a video playing screen on the video playing screen, 701, 703, 705, 707, 709, and 7011 are display positions where articles are located, and an advertisement two-dimensional code is displayed near these display positions.
According to some embodiments, the advertisement display position may be a preset advertisement column in the video playing picture
The position may also be determined according to the display position of the article in the video playing picture, which may be seen in a display interface schematic diagram of the terminal device shown in fig. 8, where 802 is the video playing picture on the video terminal device, 801 is the display area of the video playing picture in the video playing picture, 803 is the position of the preset advertisement bar in the video playing picture, 811, 812, 813, 814, 815 and 816 are positions near the position where the article in the video playing picture is located, and the terminal device may display the advertisement two-dimensional code corresponding to the article information based on the display position shown by 811 and 816 and the position of the preset advertisement bar shown by 803.
In some embodiments, when the terminal device plays a video, the terminal device may play the advertisement two-dimensional code in a video playing picture, and in the video playing picture, the terminal device may detect whether the item information is an item picture. If the terminal device determines that the article information is an article picture, the terminal device can acquire a target position of the article picture in the video playing picture. The target position is used for representing the display position of the article in the video playing picture. When the terminal device obtains the target position of the article picture in the video playing picture, the terminal device can label the target position in the video playing picture. The terminal equipment marks the target position, so that the time for determining the advertisement two-dimensional code corresponding to the required article by the user can be shortened, the advertisement display efficiency can be improved, and the use experience of the user can be improved.
In some embodiments, the labeling of the target location by the terminal device includes, but is not limited to, labeling the target location with a labeling box, labeling the target location with an indicating arrow, and the like.
Optionally, the labeled box includes, but is not limited to, a solid labeled box, a dashed labeled box, and the like, and the labeled box may be a labeled box corresponding to the color information of the article. That is, when the target position is one, the terminal device may label the target position by using a label frame of a preset color, and may label the target position by using a label frame of any color. When the target position is multiple, the terminal device may obtain color information of an article in the video playing screen, and the terminal device may label the target position with a label box corresponding to the color information, for example. When the target position is multiple, the terminal device may label the target position with a label box of different shapes, for example. For the embodiment shown in fig. 6, when the terminal device adopts the labeling boxes with different shapes to label the target location, an exemplary schematic diagram of the terminal device interface may be as shown in fig. 9.
S304, if a first access instruction for the advertisement two-dimensional code is obtained, displaying a shopping link set corresponding to the advertisement two-dimensional code;
the specific process is as described above, and is not described herein.
According to some embodiments, when the terminal device displays the shopping link set corresponding to the advertisement two-dimensional code, the terminal device can judge whether the shopping link set corresponding to the advertisement two-dimensional code comprises a plurality of shopping links. And if the terminal equipment determines that the shopping link set corresponding to the advertisement two-dimensional code comprises a plurality of shopping links, respectively acquiring the matching degree of the commodity information and the article information corresponding to each shopping link. The terminal device can respectively acquire the commodity information corresponding to each shopping link, acquire the matching degree of the commodity information and the article information, and display each shopping link from high to low according to the matching degree.
It is easy to understand that the article information displayed in the video playing picture may be black AAA sunglasses, for example. For example, the commodity information included in the shopping link set displayed by the terminal device may be black AAA sunglasses, blue AAA sunglasses, black BBB sunglasses, and red AAA sunglasses. The matching degree of each commodity information and the article information which can be acquired by the terminal device can be respectively 100%, 90%, 70% and 85%. Therefore, each shopping link displayed by the terminal device in the order of high matching degree to low matching degree can be black AAA sunglasses, blue AAA sunglasses, red AAA sunglasses and black BBB sunglasses. An example schematic diagram of the terminal device interface at this time may be as shown in fig. 10.
According to some embodiments, when the terminal device displays the shopping link set corresponding to the advertisement two-dimensional code, the terminal device can judge whether the shopping link set corresponding to the advertisement two-dimensional code comprises a plurality of shopping links. And if the terminal equipment determines that the shopping link set corresponding to the advertisement two-dimensional code comprises a plurality of shopping links, the terminal equipment determines whether the plurality of shopping links correspond to different third-party service platforms. If a plurality of shopping links correspond to the same third-party service platform, the terminal device can respectively acquire the matching degree of the commodity information and the article information corresponding to each shopping link. The terminal device can respectively acquire the commodity information corresponding to each shopping link, acquire the matching degree of the commodity information and the article information, and display each shopping link from high to low according to the matching degree.
It is easy to understand that if the terminal device determines that the shopping link set corresponding to the advertisement two-dimensional code includes a plurality of shopping links, and the plurality of shopping links correspond to different third-party service platforms, the terminal device may obtain the access amount for each third-party service platform. When the terminal equipment acquires the access amount aiming at each third-party service platform, the terminal equipment can display a plurality of shopping links based on the access amount, so that the matching degree of advertisement display and the use habits of the user can be improved, and the use experience of the user can be improved. The terminal device may obtain, for example, the access amount for each third-party service platform from the historical access record.
Optionally, the shopping links included in the shopping link set displayed by the terminal device may be, for example, a1 shopping link of black AAA sunglasses, a2 shopping link of blue AAA sunglasses, A3 shopping link of black BBB sunglasses, and a4 shopping link of red AAA sunglasses. The terminal device acquires the a1 third party service platform by 50 times, the a2 third party service platform by 30 times, the A3 third party service platform by 20 times and the a4 third party service platform by 100 times. Thus, the multiple sum and shopping links that the terminal device exhibits according to the access volume may be, for example, red AAA sunglasses, black AAA sunglasses, blue AAA sunglasses, and black BBB sunglasses.
S305, if a second access instruction aiming at any shopping link in the shopping link set is acquired, displaying a commodity page corresponding to the shopping link.
The specific process is as described above, and is not described herein again.
When the scheme of the embodiment of the application is executed, the terminal equipment can acquire the article information in the video playing picture in the video playing process, the terminal equipment can acquire the advertisement two-dimensional code corresponding to the article information, and the advertisement two-dimensional code is displayed in the video playing picture. According to the method, when the terminal equipment pushes the advertisement two-dimensional code corresponding to the article, the user can directly access the commodity page corresponding to the article information through the advertisement two-dimensional code, the user does not need to search in an article official website or a third-party service platform to access the commodity page of the article any more, advertisement display steps are reduced, steps of accessing the commodity page are also reduced, the advertisement putting accuracy is improved, and the user experience is improved. Secondly, when the terminal device displays the advertisement two-dimensional code in the video playing picture, the article picture can be embedded into the advertisement two-dimensional code to obtain the processed advertisement two-dimensional code, the processed advertisement two-dimensional code is displayed in the video playing picture, the display scene of the advertisement two-dimensional code can be enriched, and the time for a user to access the commodity page of the article can be reduced, so that the accuracy of displaying the advertisement two-dimensional code by the terminal device can be improved, and the convenience for the user to use is improved. In addition, when the terminal equipment pushes the advertisement two-dimensional code corresponding to the article, the terminal equipment can display the commodity page after the shopping link set is displayed, so that the user can access the commodity page of the article through the advertisement two-dimensional code, the user does not need to search in an article official website or a third-party service platform to access the commodity page of the article, advertisement display steps are reduced, steps of accessing the commodity page are also reduced, the advertisement putting accuracy is improved, and the user experience is improved.
Please refer to fig. 11, which is a schematic structural diagram of an advertisement display device according to an embodiment of the present application. The advertisement presentation device 1000 may be implemented as all or a portion of a server by software, hardware, or a combination of both. The apparatus 1000 comprises:
the advertisement two-dimensional code display unit 1001 is used for displaying an advertisement two-dimensional code in a video playing picture, wherein the advertisement two-dimensional code corresponds to the article information in the video playing picture, and the advertisement two-dimensional code is used for the terminal equipment to access a commodity page corresponding to the article information;
the set display unit 1002 is configured to acquire a first access instruction for the advertisement two-dimensional code, and display a shopping link set corresponding to the advertisement two-dimensional code;
and a commodity page display unit 1003, configured to display a commodity page corresponding to a shopping link if a second access instruction for any shopping link in the shopping link set is acquired.
Optionally, the article information includes an article picture, fig. 12 is a schematic structural diagram of an advertisement display device provided in an embodiment of the present application, and as shown in fig. 12, the advertisement display device 1000 further includes a two-dimensional code obtaining unit 1004, which is specifically configured to obtain the article information in a video playing picture in a video playing process before displaying the advertisement two-dimensional code in the video playing picture;
inquiring a shopping link corresponding to the item information in an advertisement database, and generating a corresponding advertisement two-dimensional code according to the item information and a shopping link set; and/or
And inquiring shopping links corresponding to the item information in a third-party service platform, and generating corresponding advertisement two-dimensional codes according to the item information and the shopping link set.
Optionally, the item information includes an item picture, fig. 13 is a schematic structural diagram of an advertisement display device provided in an embodiment of the present application, as shown in fig. 13, the set display unit 1002 includes a matching degree obtaining subunit 1012 and a link display subunit 1022, and the set display unit 1002 is specifically configured to, when displaying a shopping link set corresponding to an advertisement two-dimensional code:
a matching degree obtaining subunit 1012, configured to, if a shopping link set corresponding to the advertisement two-dimensional code includes multiple shopping links, respectively obtain matching degrees of the commodity information and the item information corresponding to each shopping link;
and the link displaying subunit 1022 is configured to display the shopping links in an order from high to low in matching degree.
Optionally, the item information includes an item picture, fig. 14 is a schematic structural diagram of an advertisement display device provided in an embodiment of the present application, as shown in fig. 14, the set display unit 1002 includes an access quantity obtaining subunit 1032 and a link display subunit 1022, and the set display unit 1002 is specifically configured to, when displaying a shopping link set corresponding to an advertisement two-dimensional code:
the access quantity obtaining subunit 1032 is configured to obtain, if the shopping link set corresponding to the advertisement two-dimensional code includes multiple shopping links, and the multiple shopping links correspond to different third-party service platforms, an access quantity for each third-party service platform;
and a link presentation subunit 1022, configured to present a plurality of shopping links based on the visit amount.
Optionally, the advertisement two-dimensional code display unit 1001 is configured to, when displaying an advertisement two-dimensional code, specifically:
in the video playing process, acquiring an article picture in a video playing picture;
embedding an article picture in the advertisement two-dimensional code to obtain a processed advertisement two-dimensional code;
and displaying the processed advertisement two-dimensional code.
Optionally, the advertisement two-dimensional code display unit 1001 is configured to display an advertisement two-dimensional code in a video playing picture, and includes:
if the article information is an article picture, acquiring a target position of the article picture in a video playing picture;
and marking the target position in the video playing picture.
Optionally, the advertisement two-dimensional code display unit 1001 is configured to, when displaying an advertisement two-dimensional code, specifically:
determining an advertisement display position corresponding to the advertisement two-dimensional code in a video playing picture;
and displaying the advertisement two-dimension code at the advertisement display position.
When the scheme of the embodiment of the application is executed, the advertisement two-dimensional code display unit is used for displaying the advertisement two-dimensional code in a video playing picture, the advertisement two-dimensional code corresponds to the article information in the video playing picture, the advertisement two-dimensional code is used for a terminal device to access a commodity page corresponding to the article information, and the collection display unit is used for acquiring a first access instruction aiming at the advertisement two-dimensional code and displaying a shopping link collection corresponding to the advertisement two-dimensional code; and the commodity page display unit is used for displaying the commodity page corresponding to the shopping link if a second access instruction aiming at any shopping link in the shopping link set is acquired. When the advertisement display device pushes the advertisement two-dimensional code corresponding to the article, the terminal equipment can display the shopping link set and then display the commodity page, so that a user can access the commodity page of the article through the advertisement two-dimensional code, the user is not required to search in an article official website or a third-party service platform to access the commodity page of the article, advertisement display steps are reduced, the step of accessing the commodity page is also reduced, the advertisement putting accuracy is improved, and the user experience is improved.
An embodiment of the present application further provides a computer storage medium, where the computer storage medium may store a plurality of instructions, where the instructions are suitable for being loaded by a processor and executing the above method steps, and a specific execution process may refer to specific descriptions of the embodiments shown in fig. 2 to 10, which are not described herein again.
Further, fig. 15 is a schematic structural diagram of a (terminal device) server according to an embodiment of the present application. As shown in fig. 15, terminal apparatus 1400 may include: at least one processor 1401, at least one network interface 1404, a user interface 1403, memory 1405, at least one communication bus 1402.
The communication bus 1402 is used to realize connection communication between these components.
The user interface 1403 may include, for example, a standard wired interface or a wireless interface.
The network interface 1404 may optionally include a standard wired interface, a wireless interface (e.g., WI-FI interface), among others.
The Memory 1405 may include a Random Access Memory (RAM) or a Read-Only Memory (Read-Only Memory). Optionally, the memory 1405 includes a non-transitory computer-readable medium. The memory 1405 may be used to store an instruction, a program, code, a set of codes, or a set of instructions. The memory 1405 may include a program storage area and a data storage area, wherein the program storage area may store instructions for implementing an operating system, instructions for at least one function (such as a touch function, a sound playing function, an image playing function, etc.), instructions for implementing the above-described method embodiments, and the like; the storage data area may store data and the like referred to in the above respective method embodiments. Memory 1405 may optionally be at least one memory device located remotely from processor 1401 as described above. As shown in fig. 15, the memory 1405, which is a kind of computer storage medium, may include therein an operating system, a network communication module, a user interface module, and an advertisement presentation program.
In the terminal apparatus 1400 shown in fig. 15, the user interface 1403 is mainly used as an interface for providing input for a user, and acquiring data input by the user; and the processor 1401 may be configured to invoke the advertisement presentation program stored in the memory 1405, and specifically perform the following operations:
displaying an advertisement two-dimensional code in a video playing picture, wherein the advertisement two-dimensional code corresponds to the article information in the video playing picture, and the advertisement two-dimensional code is used for a terminal device to access a commodity page corresponding to the article information;
if a first access instruction aiming at the advertisement two-dimensional code is obtained, displaying a shopping link set corresponding to the advertisement two-dimensional code;
and if a second access instruction for any shopping link in the shopping link set is acquired, displaying a commodity page corresponding to the shopping link.
In the several embodiments provided in the present application, it should be understood that the disclosed apparatus and method may be implemented in other ways. For example, the above-described apparatus embodiments are merely illustrative, and for example, a division of modules is merely a division of logical functions, and an actual implementation may have another division, for example, a plurality of modules or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or modules, and may be in an electrical, mechanical or other form.
Modules described as separate parts may or may not be physically separate, and parts displayed as modules may or may not be physical modules, may be located in one place, or may be distributed on a plurality of network modules. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment.
In addition, functional modules in the embodiments of the present application may be integrated into one processing module, or each of the modules may exist alone physically, or two or more modules are integrated into one module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode.
The integrated module, if implemented in the form of a software functional module and sold or used as a separate product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present application may be substantially implemented or contributed to by the prior art, or all or part of the technical solution may be embodied in a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method of the embodiments of the present application. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk, and other various media capable of storing program codes.
It should be noted that, for the sake of simplicity, the above-mentioned method embodiments are described as a series of acts or combinations, but those skilled in the art should understand that the present application is not limited by the described order of acts, as some steps may be performed in other orders or simultaneously according to the present application. Further, those skilled in the art should also appreciate that the embodiments described in the specification are preferred embodiments and that the acts and modules referred to are not necessarily required in this application.
In the above embodiments, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.
In view of the above description of the advertisement displaying method, apparatus, storage medium and terminal device provided by the present application, for those skilled in the art, there are variations in the specific implementation and application scope according to the ideas of the embodiments of the present application, and in summary, the content of the present specification should not be construed as limiting the present application.
Claims (10)
1. An advertisement display method, characterized in that the method comprises:
displaying an advertisement two-dimensional code in a video playing picture, wherein the advertisement two-dimensional code corresponds to the article information in the video playing picture, and the advertisement two-dimensional code is used for a terminal device to access a commodity page corresponding to the article information;
if a first access instruction aiming at the advertisement two-dimensional code is obtained, displaying a shopping link set corresponding to the advertisement two-dimensional code;
and if a second access instruction for any shopping link in the shopping link set is acquired, displaying a commodity page corresponding to the shopping link.
2. The method according to claim 1, wherein before displaying the advertisement two-dimensional code in the video playing picture, the method comprises:
in the video playing process, acquiring article information in a video playing picture;
inquiring a shopping link set corresponding to the item information in an advertisement database, and generating a corresponding advertisement two-dimensional code according to the item information and the shopping link set; and/or
And inquiring a shopping link set corresponding to the item information in a third-party service platform, and generating a corresponding advertisement two-dimensional code according to the item information and the shopping link set.
3. The method of claim 2, wherein the presenting the set of shopping links corresponding to the advertising two-dimensional code comprises:
if the shopping link set corresponding to the advertisement two-dimensional code comprises a plurality of shopping links, respectively obtaining the matching degree of the commodity information corresponding to each shopping link and the article information;
and displaying the shopping links in the sequence from high matching degree to low matching degree.
4. The method of claim 2, wherein the presenting the set of shopping links corresponding to the advertising two-dimensional code comprises:
if the shopping link set corresponding to the advertisement two-dimensional code comprises a plurality of shopping links, and the plurality of shopping links correspond to different third-party service platforms, acquiring the access amount of each third-party service platform;
presenting the plurality of shopping links based on the visit amount.
5. The method of claim 1, wherein the displaying the advertisement two-dimensional code comprises:
in the video playing process, acquiring an article picture in a video playing picture;
embedding an article picture in the advertisement two-dimensional code to obtain a processed advertisement two-dimensional code;
and displaying the processed advertisement two-dimension code.
6. The method according to claim 1, wherein the displaying the advertisement two-dimensional code in the video playing picture comprises:
if the article information is an article picture, acquiring a target position of the article picture in the video playing picture;
and marking the target position in the video playing picture.
7. The method of claim 1, wherein the displaying the advertisement two-dimensional code comprises:
determining an advertisement display position corresponding to the advertisement two-dimensional code in a video playing picture;
and displaying the advertisement two-dimensional code at the advertisement display position.
8. An advertising display apparatus, the apparatus comprising:
the advertisement two-dimensional code display unit is used for displaying an advertisement two-dimensional code in a video playing picture, wherein the advertisement two-dimensional code corresponds to the article information in the video playing picture, and the advertisement two-dimensional code is used for a terminal device to access a commodity page corresponding to the article information;
the set display unit is used for acquiring a first access instruction aiming at the advertisement two-dimensional code and displaying a shopping link set corresponding to the advertisement two-dimensional code;
and the commodity page display unit is used for displaying the commodity page corresponding to the shopping link if a second access instruction aiming at any shopping link in the shopping link set is acquired.
9. A computer storage medium, characterized in that it stores a plurality of instructions adapted to be loaded by a processor and to carry out the method steps according to any one of claims 1 to 7.
10. A terminal device, comprising: a processor and a memory; wherein the memory stores a computer program adapted to be loaded by the processor and to perform the method steps of any of claims 1 to 7.
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| CN115834945A (en) * | 2022-11-02 | 2023-03-21 | 北京奇艺世纪科技有限公司 | Information flow advertisement display method and device, electronic equipment and storage medium |
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