CN103279882B - A kind of interactive information publication networked terminals realizes the method that advertisement is mutual - Google Patents
A kind of interactive information publication networked terminals realizes the method that advertisement is mutual Download PDFInfo
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- CN103279882B CN103279882B CN201310243733.3A CN201310243733A CN103279882B CN 103279882 B CN103279882 B CN 103279882B CN 201310243733 A CN201310243733 A CN 201310243733A CN 103279882 B CN103279882 B CN 103279882B
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Abstract
The invention discloses a kind of interactive information publication networked terminals and realize the method that advertisement is mutual, it comprises the following steps: S1: user pays close attention to the advertisement video play on display screen；S2: system identifies the advertisement video content that user is paid close attention to automatically；The advertisement video content that S3: system is paid close attention to according to user is tabled look-up, and searches this advertisement details corresponding to advertisement video content；S4: display advertisement details.The present invention supports line-of-sight detection, when the cohesion of user's sight line reaches certain time on a display screen, it is determined that paying close attention to, for user, the advertisement video content play on display screen, it is determined that accuracy is high, and this interactive mode interest is pure, and Consumer's Experience is good；Provide the user a chance understanding advertised product in depth, easy to use, it is favorably improved advertising effect；Advertisement details show in the new window beyond advertising display display screen, do not affect the normal display of advertisement on advertising display display screen.
Description
Technical field
The present invention relates to a kind of interactive information publication networked terminals and realize the method that advertisement is mutual.
Background technology
Information publication networked terminals can be understood as traditional advertisement machine, it is mainly used in subway station, airport, market, building etc. and needs the place of advertising, the effect of advertising and the effect how improving advertisement are manufacturer and operator's concern the most, and Ye Shi operator adjusts the foundation of advertisement charging.
Conventional information publication networked terminals can only realize the playing function of advertisement video, and the interaction mode between user and terminal is the most single, it is impossible to realize between user and advertisement is mutual.Even if user is interested in certain advertisement video, also the details of advertised product cannot be given farther insight into, or the details of this advertised product also additionally can only be consulted by the terminal unit networked, and directly cannot be obtained by information publication networked terminals, it is the most convenient to use, and the advertising effect of information publication networked terminals is more general.It addition, existing advertisement machine screen is typically only capable to support to touch click on, and do not support Intelligent Recognition based on line-of-sight detection.
Summary of the invention
It is an object of the invention to overcome the deficiencies in the prior art, thering is provided a kind of novel interactive information publication networked terminals to realize the method that advertisement is mutual, the advertisement video content that user's point touching display screen is being play can open product detail information corresponding with this advertised product；Support line-of-sight detection, when the cohesion of user's sight line reaches certain time on a display screen, it is determined that paying close attention to, for user, the advertisement video content play on display screen, it is determined that accuracy is high, and this interactive mode interest is pure, and Consumer's Experience is good simultaneously；Provide the user a chance understanding advertised product in depth, easy to use, it is favorably improved the advertising effect of information publication networked terminals.
It is an object of the invention to be achieved through the following technical solutions: a kind of interactive information publication networked terminals realizes the method that advertisement is mutual, and it comprises the following steps:
S1: user pays close attention to the advertisement video play on display screen；
S2: system identifies the advertisement video content that user is paid close attention to automatically；
The advertisement video content that S3: system is paid close attention to according to user is tabled look-up, and searches this advertisement details corresponding to advertisement video content；
S4: display advertisement details.
Display screen can use touch display screen.User described in step S1 pays close attention to the mode of advertisement video on display screen: the advertisement video on user's point touching display screen.System described in step S2 identifies that the step of the advertisement video content that user paid close attention to includes following sub-step automatically:
S2011: system records user is touching the location and time clicked on display screen；
S2012: system, according to this click location and time information, in conjunction with advertisement video at the broadcasting record touched on display screen, obtains the advertisement video content that user is clicked at this location and time；
The advertisement video content that user is clicked on by S2013: system regards as the advertisement video content that user is paid close attention to.
Display screen can use the display screen with line-of-sight detection function.User described in step S1 pays close attention to the mode of advertisement video on display screen: sight line is condensed on advertisement video on a display screen by user, and reaches certain time.System described in step S2 identifies that the step of the advertisement video content that user paid close attention to includes following sub-step automatically:
S2021: display screen detects user's sight line in real time, and judges whether user's sight line condenses on a display screen；
S2022: when the time that user's sight line condenses the most a certain position reaches Preset Time threshold values, it is determined that for user's advertisement video content of this position display in paying close attention to this time period；
The location and time information that S2023: system is condensed according to user's sight line, in conjunction with advertisement video broadcasting record on a display screen, obtains the advertisement video content that user is stared at this location and time；
The advertisement video content that user is stared by S2024: system regards as the advertisement video content that user is paid close attention to.
Further, advertisement details are including, but not limited to the webpage of advertisement details, picture, video and the combination of any one or more introduced in document.
As a further improvement on the present invention, the method for the display advertisement details described in step S4 is: will show in the advertisement details new window beyond this display screen.
The invention has the beneficial effects as follows:
1) user clicks on the advertisement video content play on display screen and can open the product detail information corresponding with this advertised product；
2) line-of-sight detection is supported, when the cohesion of user's sight line reaches certain time on a display screen, it is determined that paying close attention to, for user, the advertisement video content play on display screen, it is determined that accuracy is high, and this interactive mode interest is pure, and Consumer's Experience is good；
3) chance understanding advertised product in depth has been provided the user, easy to use, it is favorably improved the advertising effect of information publication networked terminals；
4) advertisement details show in the new window beyond advertising display display screen, do not affect the normal display of advertisement on advertising display display screen.
Accompanying drawing explanation
Fig. 1 is the operational flowchart that the present invention realizes that advertisement is mutual；
Fig. 2 clicks on the flow chart of identification user's paid close attention to advertisement video content automatically by system according to user；
Fig. 3 automatically identifies the flow chart of user's paid close attention to advertisement video content by system according to user's sight line.
Detailed description of the invention
Technical scheme is described in further detail below in conjunction with the accompanying drawings, but protection scope of the present invention is not limited to the following stated.
As it is shown in figure 1, a kind of interactive information publication networked terminals realizes the method that advertisement is mutual, it comprises the following steps:
S1: user pays close attention to the advertisement video play on display screen；
S2: system identifies the advertisement video content that user is paid close attention to automatically；
The advertisement video content that S3: system is paid close attention to according to user is tabled look-up, and searches this advertisement details corresponding to advertisement video content；
S4: display advertisement details.
Display screen can use touch display screen, can identify that the touch of user is clicked on.Advertisement video on user's point touching display screen, then represent user and paying close attention to or wanting to further appreciate that the advertisement video content play on display screen.
As in figure 2 it is shown, system is clicked on according to user automatically identifies that the step of user's paid close attention to advertisement video content includes following sub-step:
S2011: system records user is touching the location and time clicked on display screen；
S2012: system, according to this click location and time information, in conjunction with advertisement video at the broadcasting record touched on display screen, obtains the advertisement video content that user is clicked at this location and time；
The advertisement video content that user is clicked on by S2013: system is regarded as that user is paid close attention to and wants the advertisement video content further appreciated that.
Display screen can also use the display screen with line-of-sight detection function, can identify that whether the sight line of user is in align display screens.User is by the advertisement video in sight line align display screens, and when exceeding certain time, then assert that user is paying close attention to or wanting to further appreciate that the advertisement video content play on display screen.
As it is shown on figure 3, according to user's sight line, system identifies that the step of user's paid close attention to advertisement video content includes following sub-step automatically:
S2021: display screen detects user's sight line in real time, and judges whether user's sight line condenses (alignment) on a display screen；
S2022: when the time that user's sight line condenses the most a certain position reaches Preset Time threshold values, it is determined that for user's advertisement video content of this position display in paying close attention to this time period；This time threshold values preset can be self-defined, is usually arranged as 3～5 seconds；
The location and time information that S2023: system is condensed according to user's sight line, in conjunction with advertisement video broadcasting record on a display screen, obtains the advertisement video content that user is stared at this location and time；
The advertisement video content that user is stared by S2024: system regards as the advertisement video content that user is paid close attention to.
Further, advertisement details are including, but not limited to the webpage of advertisement details, picture, video and the combination of any one or more introduced in document.
As a further improvement on the present invention, the method of the display advertisement details described in step S4 is: will show in the advertisement details new window beyond this display screen, rather than directly display on advertising display display screen, do not affect the normal display of advertisement on advertising display display screen.
The above is only a preferred embodiment of the present invention, it is to be understood that the present invention is not limited to form disclosed herein, it is not to be taken as the eliminating to other embodiments, and can be used for other combinations various, amendment and environment, and can be modified by above-mentioned teaching or the technology of association area or knowledge in contemplated scope described herein.And the change that those skilled in the art are carried out and change are without departing from the spirit and scope of the present invention, the most all should be in the protection domain of claims of the present invention.
Claims (3)
1. an interactive information publication networked terminals realizes the method that advertisement is mutual, it is characterised in that comprise the following steps:
S1: user pays close attention to the advertisement video play on display screen；
S2: system identifies the advertisement video content that user is paid close attention to automatically；
In order to realize automatically identifying, display screen uses and touches display screen or have the display screen of line-of-sight detection function；
(1) when display screen uses and touches display screen, user pays close attention to the mode of advertisement video on display screen and is: the advertisement video on user's point touching display screen, and system identifies that the step of the advertisement video content that user paid close attention to includes following sub-step automatically:
S2011: system records user is touching the location and time clicked on display screen；
S2012: system, according to this click location and time information, in conjunction with advertisement video at the broadcasting record touched on display screen, obtains the advertisement video content that user is clicked at this location and time；
The advertisement video content that user is clicked on by S2013: system regards as the advertisement video content that user is paid close attention to；
(2) when display screen uses the display screen with line-of-sight detection function, user pays close attention to the mode of advertisement video on display screen: sight line is condensed on advertisement video on a display screen by user, and reach certain time, system identifies that the step of the advertisement video content that user paid close attention to includes following sub-step automatically:
S2021: display screen detects user's sight line in real time, and judges whether user's sight line condenses on a display screen；
S2022: when the time that user's sight line condenses the most a certain position reaches Preset Time threshold values, it is determined that for user's advertisement video content of this position display in paying close attention to this time period；
The location and time information that S2023: system is condensed according to user's sight line, in conjunction with advertisement video broadcasting record on a display screen, obtains the advertisement video content that user is stared at this location and time；
The advertisement video content that user is stared by S2024: system regards as the advertisement video content that user is paid close attention to；
The advertisement video content that S3: system is paid close attention to according to user is tabled look-up, and searches this advertisement details corresponding to advertisement video content；
S4: display advertisement details, have provided the user a chance understanding advertised product in depth.
A kind of interactive information publication networked terminals the most according to claim 1 realizes the method that advertisement is mutual, it is characterised in that: described advertisement details are including, but not limited to the webpage of advertisement details, picture, video and the combination of any one or more introduced in document.
A kind of interactive information publication networked terminals the most according to claim 1 realizes the method that advertisement is mutual, it is characterized in that: the method for the display advertisement details described in step S4 is: will show in the advertisement details new window beyond this display screen, do not affect the normal display of advertisement on advertising display display screen.
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| CN103546554A (en) * | 2013-10-18 | 2014-01-29 | 浪潮齐鲁软件产业有限公司 | Implementation method of central information release for tax service hall integrated screens |
| CN104080010A (en) * | 2014-06-25 | 2014-10-01 | 刘耀 | Interactive information pushing system and method |
| KR102645829B1 (en) * | 2014-09-08 | 2024-03-07 | 써모다이나믹 디자인 엘엘씨 | Customizable data management system |
| CN105448214A (en) * | 2015-09-15 | 2016-03-30 | 北京合盒互动科技有限公司 | Advertisement display method and device of controllable electronic screen |
| WO2017113049A1 (en) * | 2015-12-28 | 2017-07-06 | 王晓光 | Image transfer method and system for video advertisements |
| CN107016321A (en) * | 2016-01-28 | 2017-08-04 | 青岛海尔智能技术研发有限公司 | Commercial cabinet personnel flow detection statistical method |
| US10289732B2 (en) | 2016-06-13 | 2019-05-14 | Google Llc | Server-based conversion of autoplay content to click-to-play content |
| US10636054B2 (en) | 2016-11-29 | 2020-04-28 | International Business Machines Corporation | Continuing playback of advertisements across multiple devices based on monitoring user active viewing duration |
| CN106713953A (en) * | 2016-12-15 | 2017-05-24 | Tcl集团股份有限公司 | Boot advertising method and system |
| CN109246455A (en) * | 2017-06-30 | 2019-01-18 | 中国电信股份有限公司 | Realize method, apparatus, system and the computer readable storage medium of interactive advertisement |
| CN111279377A (en) * | 2017-10-30 | 2020-06-12 | 可隆工业株式会社 | Apparatus, system and method for providing service related to advertisement and product purchase by using artificial intelligence technology |
| CN108900861A (en) * | 2018-07-02 | 2018-11-27 | 深圳市华慧品牌管理有限公司 | A kind of method and apparatus obtaining advertising effect data |
| CN109102335A (en) * | 2018-08-09 | 2018-12-28 | 佛山市苔藓云链科技有限公司 | A method of executing media interaction in the server |
| CN109784566B (en) * | 2019-01-22 | 2021-03-02 | 山东大学 | Order sorting optimization method and device |
| CN113239304B (en) * | 2021-04-30 | 2023-03-28 | 西安交通大学 | Advertisement processing method |
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| US20060256133A1 (en) * | 2005-11-05 | 2006-11-16 | Outland Research | Gaze-responsive video advertisment display |
| CN101286351B (en) * | 2008-05-23 | 2011-02-23 | 广州视源电子科技有限公司 | Method and system for creating stream media value added description file and cut-broadcasting multimedia information |
| CN103021432B (en) * | 2011-09-22 | 2017-06-16 | 南京中兴软件有限责任公司 | A kind of method and terminal for processing advertisement |
| CN102523533A (en) * | 2011-11-30 | 2012-06-27 | 江苏奇异点网络有限公司 | Management method of online video advertisement related to video content |
| CN103077673B (en) * | 2012-12-30 | 2015-08-26 | 乐视网信息技术（北京）股份有限公司 | The corresponding article advertisement broadcast method of video and system |
| CN103118159B (en) * | 2013-01-17 | 2016-03-02 | 广东欧珀移动通信有限公司 | A kind of mobile terminal method of operation and device |
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Address after: Jitai five road 610041 Sichuan city of Chengdu province high tech Zone 88 Building No. 3 26 floor No. 1 Patentee after: CHENGDU ZHIYUANHUI CULTURE AND MEDIA CO., LTD. Address before: 610041 Sichuan city of Chengdu province high tech Zone Shiyang Industrial Park Patentee before: Chengdu Zhiyuanhui Digital Technology Co., Ltd. |
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Address after: 610000, No. 26, No. 3, No. 1, 88, five road, hi tech Zone, Chengdu, Sichuan Patentee after: Chengdu Zhi Yuan exchange information technology Limited by Share Ltd Address before: Jitai five road 610041 Sichuan city of Chengdu province high tech Zone 88 Building No. 3 26 floor No. 1 Patentee before: CHENGDU ZHIYUANHUI CULTURE AND MEDIA CO., LTD. |