CN113239304B - Advertisement processing method - Google Patents
Advertisement processing method Download PDFInfo
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- CN113239304B CN113239304B CN202110483398.9A CN202110483398A CN113239304B CN 113239304 B CN113239304 B CN 113239304B CN 202110483398 A CN202110483398 A CN 202110483398A CN 113239304 B CN113239304 B CN 113239304B
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/957—Browsing optimisation, e.g. caching or content distillation
- G06F16/9577—Optimising the visualization of content, e.g. distillation of HTML documents
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
- G06F16/986—Document structures and storage, e.g. HTML extensions
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F40/00—Handling natural language data
- G06F40/10—Text processing
- G06F40/12—Use of codes for handling textual entities
- G06F40/14—Tree-structured documents
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F9/00—Arrangements for program control, e.g. control units
- G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
- G06F9/44—Arrangements for executing specific programs
- G06F9/445—Program loading or initiating
- G06F9/44521—Dynamic linking or loading; Link editing at or after load time, e.g. Java class loading
- G06F9/44526—Plug-ins; Add-ons
Abstract
The application belongs to the technical field of computers, and particularly relates to an advertisement processing method. At present, accurate advertisement delivery can hit a user pain point probably, so that when a user needs a clean internet surfing environment, sometimes when the user wants to see an advertisement capable of solving the user pain point, the advertisement is directly deleted and filtered. The method for deleting and filtering the advertisement not only can change the page layout, but also can make the page layout disordered and influence the beauty. The application provides an advertisement processing method which comprises the steps of obtaining iframe advertisement nodes, conducting fuzzy processing on all iframe areas, monitoring user attention events, and conducting throttling processing on the user attention events; and judging whether the user pays attention to the iframe area and processing the iframe area, and correcting the attention event judgment condition. And effectively processing the iframe advertisement embedded with the page source code according to the user requirement.
Description
Technical Field
The application belongs to the technical field of computers, and particularly relates to an advertisement processing method.
Background
With the popularization and application of the internet, the method and the way for obtaining information data by surfing the internet become common practice in life of people. Many operating companies have web advertising as an important tool for their advertising campaign. At present, a large number of commercial advertisements exist on a webpage, the advertisements are various and influence visual aesthetics, information key points are disturbed, the advertisements are closed by manual clicking of a user, the user is induced to access harmful webpages when clicking, the internet surfing cost of people is increased invisibly, time and energy are wasted, and finally a bad internet surfing experience is brought to the user.
One of the web page advertisement technologies is to monitor a router to obtain a request, embed an iframe in a page source code before a browser receives a response of a portal server to be accessed by a user, place an advertisement in the iframe, and respond to the browser; such advertisements are not commercials that are released by the portal itself, but are some injection programs that the operator adds itself.
Currently, some web page advertisement blocking tools are widely used, such as Adblock and Adblock Plus (ABP) and uBlock Origin, which are very similar in principle. Adblock Plus is a free extension to the custom web experience, i.e. the user blocks out unwanted elements by using a filter list (EasyList), which is a set of rules that tell the browser which elements need to be blocked, the user can choose from a pre-made externally maintained filter list, or create his own filter list. Adblock Plus proceeds primarily from a portion of the "acceptable ad program". That is to say, when using Adblock Plus, a common user needs certain knowledge about the browser, which increases the learning cost of the user, and Adblock Plus sometimes fails with the change of the web page layout and the web page technology, needs to revise the matching rule again, and is therefore not suitable for the common user.
Still other advertising masks are formulated based on the new advertising act of 2016, 9, 1. That is, according to the seventh provision of the interim approach of internet advertisement management of China, "the internet advertisement should be identifiable, and the advertisement is marked prominently, so that the consumer can identify it as the advertisement". Therefore, partial advertisement shielding acquires a small-area screenshot by acquiring and analyzing DOM elements, and then identifies advertisement words through an image identification technology, thereby performing advertisement shielding. This type of advertisement blocking technique does reduce human intervention, but at a slow rate. When the user separates the advertisement picture from the advertisement word, the image recognition technology only recognizes and shields the advertisement word, and the effect is not good.
The accurate advertisement delivery can hit user's pain point probably at present, therefore the user when needing clean internet access environment, when the user wants to see the advertisement that can solve oneself pain point, the advertisement has directly been deleted the filtration. This extreme approach blocks the merchant from communicating with the user and does not address the user's needs, which is a loss for both the user and the merchant. Meanwhile, the method for deleting and filtering the advertisements not only changes the page layout, but also makes the page layout disordered and beautiful.
Disclosure of Invention
1. Technical problem to be solved
The user pain point can be hit probably based on the accurate delivery of the current advertisement, so that the user can directly delete and filter the advertisement when the user wants to see the advertisement capable of solving the user pain point in the clean internet surfing environment. This extreme approach blocks the merchant from communicating with the user and does not address the user's needs, which is a loss for both the user and the merchant. Meanwhile, the method for deleting and filtering the advertisement not only changes the page layout and leads the page layout to be disordered and influence the attractiveness, but also provides the advertisement processing method.
2. Technical scheme
In order to achieve the purpose, the method comprises the steps of obtaining iframe advertisement nodes, conducting fuzzy processing on all iframe areas, monitoring user attention events, and conducting throttling processing on the user attention events; and judging whether the user pays attention to the iframe area and processing the iframe area, and correcting the attention event judgment condition.
Another embodiment provided by the present application is: and the step of obtaining the iframe advertisement node comprises the step of obtaining the embedded iframe advertisement node existing in the DOM tree according to the loading state of the Document.
Another embodiment provided by the present application is: the front-end script judges by monitoring the loading state Document of Document, when the loading state of the file is changed to 'complete', the page loading is completed, all iframe areas in the DOM tree are obtained, all the obtained iframes are traversed, the attribute of the iframe style is modified, the attribute is modified to 'filter: opportunity (0.2) blu (10 px)' and the user attention event is monitored.
Another embodiment provided by the present application is: the determining whether the user is interested in the iframe area is based on an analytical comparison of duration and attention time.
Another embodiment provided by the present application is: the processing comprises deblurring processing of the corresponding area of the confirmed user attention event, and performing the blur processing again on the corresponding area after the user attention is lost; the confirmed non-user attention event is not responded, and the action time is recorded; and updating the user attention model and correcting the attention event judgment condition by using the behavior time after each behavior is finished whether the attention is triggered or not.
Another embodiment provided by the present application is: the deblurring process includes modifying the region style attribute to "filter: none ", so that the user can see the original iframe area content.
Another embodiment provided by the present application is: the blurring of the corresponding region includes modifying the region style attribute to "filter: accessibility (0.2) blu (10 px)".
Another embodiment provided by the present application is: when the duration is longer than the attention time, if the judgment result is yes, confirming that the user pays attention to the event and carrying out deblurring processing on the corresponding area; when the duration is less than the attention time, the judgment result is no, namely the event which is not focused by the user is confirmed, no response is made, and the action time is recorded.
Another embodiment provided by the present application is: the condition for judging the corrected attention event comprises that when the behavior time is longer than the attention time, positive feedback adjustment is carried out on the attention time; if the action time is less than half of the attention time, performing negative feedback regulation on the attention time; and if the attention time is longer than the action time by more than half of the attention time, performing positive feedback adjustment on the attention time.
Another embodiment provided by the present application is: the feedback is adjusted to increase or decrease the time by 50 milliseconds.
3. Advantageous effects
Compared with the prior art, the advertisement processing method provided by the application has the beneficial effects that:
the application provides an advertisement processing method, and relates to software engineering. The method for automatically processing the iframe advertisement based on the chrome plug-in is applied to a chrome browser.
According to the advertisement processing method, the iframe advertisement embedded with the page source code can be effectively processed according to the user requirement.
Drawings
FIG. 1 is a flow chart illustrating an advertisement processing method of the present application;
fig. 2 is a schematic diagram of the effect of the advertisement processing method of the present application.
Detailed Description
Hereinafter, specific embodiments of the present application will be described in detail with reference to the accompanying drawings, and it will be apparent to those skilled in the art from this detailed description that the present application can be practiced. Features from different embodiments may be combined to yield new embodiments, or certain features may be substituted for certain embodiments to yield yet further preferred embodiments, without departing from the principles of the present application.
Referring to fig. 1-2, the present application provides an advertisement processing method, which includes acquiring iframe advertisement nodes, performing fuzzy processing on all iframe areas, monitoring user attention events, and performing throttling processing on the user attention events; and judging whether the user pays attention to the iframe area and processing the iframe area, and correcting the judgment condition of the attention event.
Further, the acquiring the iframe advertisement node comprises acquiring an embedded iframe advertisement node existing in the DOM tree according to the loading state of the Document.
And further, the front-end script judges by monitoring the loading state Document of Document, the ready state, when the loading state of Document is changed into 'complete', the page loading is completed, all iframe areas in the DOM tree are obtained, all the obtained iframes are traversed, the iframe style attribute is modified, the attribute is modified into 'filter: open (0.2) blu (10 px)' and the user attention event is monitored.
Further, the determining whether the user is interested in the iframe area is based on an analytical comparison of duration and attention time.
Further, the processing includes performing deblurring processing on the corresponding region for the confirmed user attention event, and performing the blurring processing on the corresponding region again after the user attention is lost; the confirmed non-user attention event is not responded, and the action time is recorded; and updating the user attention model and correcting the attention event judgment condition by using the behavior time after each behavior is finished whether the attention is triggered or not.
Further, the deblurring process includes modifying the region style attribute to "filter: none ", so that the user can see the original iframe area content.
Further, the blurring the corresponding region includes modifying the region style attribute to be "filter: opportunity (0.2) blu (10 px)".
Further, when the duration is longer than the attention time, if the judgment result is yes, confirming that the user pays attention to the event and carrying out deblurring processing on the corresponding area; when the duration is less than the attention time, the judgment result is 'no', namely the non-user attention event is confirmed, no response is made, and the action time is recorded.
Further, the condition for correcting the attention event judgment condition comprises that when the action time is greater than the attention time, positive feedback adjustment is carried out on the attention time; if the action time is less than half of the attention time, performing negative feedback regulation on the attention time; and if the attention time is longer than the action time by more than half the attention time, performing positive feedback adjustment on the attention time.
Further, the feedback is adjusted to increase or decrease the time by 50 milliseconds.
Most advertisements are injected via iframe technology. Therefore, the invention provides a new method for automatically processing the iframe advertisement based on the chrome plug-in by combining the chrome plug-in and JS injection.
The DOM is an abbreviation of Document Object Model.
The DOM tree is a structure, and the hierarchical structure refers to the relationship between elements, and the tree output by the resolver is composed of DOM elements and attribute nodes. When we say that a tree contains DOM nodes, we mean that the tree is made up of elements that implement DOM interfaces. These implementations contain other attributes that are required inside the browser.
The hierarchical relationships are unchanged from the document stream.
Examples
As shown in FIG. 1, the method for automatically processing the iframe advertisement based on the chrome plug-in. Under the condition that a user uses a chrome browser and installs the plug-in, the user opens a webpage, if the webpage has the advertisement content embedded with the iframe, the method and the device automatically add readystatechange to the page for monitoring according to the flow shown in figure 1 when the page is loaded. When the page loading is completed, that is, the status of document readystate is changed to "complete", at this time, all the pictures, documents and child resources are loaded, and the iframe is already loaded.
All iframe nodes of the current page are obtained, then all the iframe nodes are subjected to fuzzy processing, and user attention events are monitored, namely, a filter, an accessibility (0.2) blu (10 px) is added in the style attributes of all the iframe nodes, and the user attention events (mouse in events) and the user attention lost events (mouse out events) are added in all the iframe areas.
When the mouse is moved in and out, the event is throttled, namely, the last move-in event is processed for a plurality of times within a certain time, so that the resource consumption of the computer is reduced.
And starting timing from the last mouse moving event, comparing the duration time with the attention time according to the user duration time, and judging whether the user pays attention to the iframe.
The attention time default time is set to 1000ms, and the adjustment range is [500,2000] (unit ms).
When the duration time is longer than the attention time, if the determination result is 'yes', confirming the attention event of the user, and performing deblurring processing on the corresponding area, namely modifying the style attribute to be 'filter: none', so that the user can see the content of the original iframe area; when the user attention is lost, the fuzzy processing is carried out again, namely the style attribute of the iframe is modified to be 'filter: opportunity (0.2) blu (10 px)'.
When the duration is shorter than the attention time, if the judgment result is 'no', the event which is not attended by the user is confirmed, no response is made, and the action time is recorded;
and updating the user attention model by using the behavior time after each behavior is finished and correcting the attention event judgment condition whether the attention is triggered or not. When the action time is longer than the attention time, positive feedback adjustment within a certain range is carried out on the attention time, namely the attention time is increased by 50ms; if the behavior time is less than attention time/2, performing negative feedback regulation within a certain range on the attention time, namely reducing the attention time by 50ms; if the attention time is longer than the action time by more than the attention time/2, the attention time is adjusted in a positive feedback manner within a certain range, namely the attention time is increased by 50ms.
The left diagram in fig. 2 shows the unprocessed diagram of the method of the embodiment and the diagram of the effect after losing the attention of the user; the right diagram is the effect diagram after the processing of the method of the embodiment.
Although the present application has been described above with reference to specific embodiments, those skilled in the art will recognize that many changes may be made in the configuration and details of the present application within the principles and scope of the present application. The scope of protection of the present application is determined by the appended claims, and all changes that come within the meaning and range of equivalency of the technical features of the claims are intended to be embraced therein.
Claims (5)
1. An advertisement processing method, characterized by: the method comprises the following steps:
step 1, acquiring iframe advertisement nodes, performing fuzzy processing on all iframe areas, monitoring a user attention event, and performing throttling processing on the user attention event, wherein the steps are as follows: automatically adding readystatechange monitoring to the page when the page is loaded; when the page loading is completed, acquiring all iframe advertisement nodes of the current page, carrying out fuzzy processing on all the iframe advertisement nodes, monitoring user attention events, adding the user attention events and user attention loss events in all the iframe areas, throttling the events when a mouse moves in and out, and starting timing from the last mouse moving in event;
step 2, judging whether the user pays attention to the iframe area and processing, specifically: according to the duration of the user, comparing the duration with the attention time, and judging whether the user pays attention to the iframe; when the duration time is longer than the attention time, the judgment result is yes, namely the user concerns the event, and the deblurring processing of the corresponding area is carried out, so that the user can see the content of the original iframe area; after the user attention is lost, performing fuzzy processing on the corresponding area again, and when the duration time is less than the attention time, judging whether the result is negative, namely confirming the event which is not the user attention, not responding, and still recording the behavior time;
and 3, correcting the judgment condition of the concerned event, specifically comprising the following steps: after each action is finished, updating a user attention model by utilizing the action time, and correcting the attention event judgment condition; when the action time is longer than the attention time, performing positive feedback adjustment on the attention time; if the action time is less than half of the attention time, performing negative feedback regulation on the attention time; and if the attention time is longer than the action time by half than the attention time, performing positive feedback adjustment on the attention time.
2. The advertisement processing method of claim 1, wherein: the acquiring of the iframe advertisement node comprises acquiring the embedded iframe advertisement node existing in the DOM tree according to the loading state of the Document.
3. The advertisement processing method of claim 1, wherein: the deblurring process includes modifying the style attribute of the region to filter: none.
4. The advertisement processing method of claim 1, wherein: the blurring of the corresponding region includes modifying a style attribute of the region to be filter: opportunity (0.2) blu (10 px).
5. The advertisement processing method of claim 1, wherein: the feedback is adjusted to increase or decrease the time by 50 milliseconds.
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| CN202110483398.9A CN113239304B (en) | 2021-04-30 | 2021-04-30 | Advertisement processing method |
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