CN107291805B

CN107291805B - Method and device for controlling information pushing

Info

Publication number: CN107291805B
Application number: CN201710339754.3A
Authority: CN
Inventors: 王润泽
Original assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Current assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Priority date: 2017-05-15
Filing date: 2017-05-15
Publication date: 2021-06-29
Anticipated expiration: 2037-05-15
Also published as: CN107291805A

Abstract

The invention aims to provide a method and a device for controlling push information. The control device acquires historical input operation information of a user and related operation information of pushed information, and determines the input characteristics of the user and the mapping relation of the pushed information operation; then obtaining the current operation information of the user; and shielding the information to be pushed by combining the mapping relation according to the information to be pushed and the current operation information. Compared with the prior art, the method and the device shield the information to be pushed provided for the user by establishing the input characteristics of the user and the mapping relation of the information pushing operation; therefore, the current state of the user is analyzed in real time, the pushing of the pushed information is more intelligent, the disturbance of invalid pushed information to the user is reduced, the efficiency of the user for obtaining the information is improved, meanwhile, the effectiveness of the pushed information is improved, the benefit of the pushed user is maintained, and the same pushed resource obtains higher return.

Description

Method and device for controlling information pushing

Technical Field

The invention relates to the technical field of internet, in particular to a technology for controlling push information.

Background

In the prior art, when an internet user browses network content, various push messages are often encountered, for example, when the internet user browses a webpage and operates a network application program, various advertisement messages may be received at any position of a display area. The current push strategy mainly analyzes features of a user such as preference and attention based on cookies of the user, and performs push based on the features of the user, for example, when the user browses automobile news, automobile advertisements are displayed to the user. The method improves the accuracy of information pushing and improves the user experience.

However, this pushing method still has a drawback because the user's needs for pushing information are different in different states. For example, if the user is in a bad mood or is in a working state, pushing the car advertisement to the user cannot meet the user's needs, but only affects the user's mood, increases the user's aversion to the advertisement, cannot achieve a positive effect, increases the pushing cost of the advertiser, and reduces the advertiser's revenue. Therefore, how to control the push information and accurately release the push information to the user at an appropriate time meets the information requirement of the user and maximizes the efficiency and the benefit of pushing the information, which becomes a technical problem to be solved by technical personnel in the field.

Disclosure of Invention

The invention aims to provide a method and a device for controlling push information.

According to an aspect of the present invention, a method for controlling push information is provided, wherein the method comprises the following steps:

a, acquiring historical input operation information of a user and related operation information of pushed information;

b, determining the input characteristics of the user and the mapping relation of information pushing operation according to the historical input operation information and the related operation information;

c, acquiring one or more information to be pushed provided for the user;

d, acquiring the current operation information of the user;

e, shielding the information to be pushed according to the information to be pushed and the current operation information by combining the mapping relation.

Optionally, the method further comprises:

-obtaining subsequent operational information of the user;

and x, presenting the information to be pushed to the user according to the shielded information to be pushed and the subsequent operation information by combining the mapping relation.

Optionally, the step x includes:

determining a pushing setting for pushing the information to be pushed according to the information characteristics of the shielded information to be pushed and the subsequent operation information in combination with the mapping relation;

-presenting the information to be pushed to the user according to the push settings.

Optionally, the step b includes:

b1, determining the input characteristics of the user according to the historical input operation information;

b2 determining the mapping relation between the input characteristics and the push information operation according to the input characteristics and the related operation information.

Optionally, the step b1 includes:

-determining a plurality of input dimensions corresponding to the historical input operation information according to the historical input operation information;

-determining input features of the user from the input dimensions;

wherein the step b2 includes:

-classifying the relevant operational information, wherein the classification comprises a masked class and a non-masked class;

-counting the input dimensions and the classification of the relevant operation information to determine a mapping of the input features to push information operations.

Optionally, wherein the step b1 includes:

determining the input characteristics of the user according to the historical input operation information and in combination with the input scene information corresponding to the historical input operation information;

wherein the input context information includes at least any one of:

-an input device to which the historical input operation information corresponds;

-an input time corresponding to the historical input operation information;

-an input process corresponding to the historical input operation information;

-an input location to which the historical input operation information corresponds;

-the associated application to which the historical input operation information corresponds.

Optionally, the step e includes:

and shielding the information to be pushed by combining the mapping relation according to the information to be pushed, the current operation information and the input scene information corresponding to the current operation information.

Optionally, the step b includes:

-determining one or more of the historical input operation information corresponding to the relevant operation information in dependence on the relevant operation information;

-determining a mapping of the input characteristics of the user and the push information operation according to the relevant operation information and the corresponding historical input operation information.

According to another aspect of the present invention, there is also provided a control apparatus for controlling push information, wherein the control apparatus includes:

the device comprises a first device, a second device and a third device, wherein the first device is used for acquiring historical input operation information of a user and related operation information of pushed information;

the second device is used for determining the input characteristics of the user and the mapping relation of information pushing operation according to the historical input operation information and the related operation information;

third means for obtaining one or more information to be pushed provided to the user;

a fourth device, configured to obtain current operation information of the user;

and the fifth device is used for shielding the information to be pushed according to the information to be pushed and the current operation information by combining the mapping relation.

Optionally, the control device further comprises:

sixth means for acquiring subsequent operation information of the user;

and a seventh device, configured to present, according to the shielded information to be pushed and the subsequent operation information, the information to be pushed to the user in combination with the mapping relationship.

Optionally, the seventh means is for:

Optionally, the second apparatus comprises:

the characteristic determining unit is used for determining the input characteristics of the user according to the historical input operation information;

and the mapping determining unit is used for determining the mapping relation between the input characteristics and the push information operation according to the input characteristics and the related operation information.

Optionally, the feature determination unit is configured to:

-determining input features of the user from the input dimensions;

wherein the mapping determination unit is configured to:

Optionally, the feature determination unit is configured to:

wherein the input context information includes at least any one of:

-an input time corresponding to the historical input operation information;

-an input process corresponding to the historical input operation information;

Optionally, the fifth means is for:

Optionally, the second means is for:

According to another aspect of the present invention, there is also provided a computer device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, wherein the processor implements the method as described in any of the above when executing the program.

According to another aspect of the present invention there is also provided a storage medium containing computer-executable instructions for performing the method as described in any one of the above when executed by a computer processor.

Compared with the prior art, the method and the device shield the information to be pushed provided for the user by establishing the input characteristics of the user and the mapping relation of the information pushing operation; therefore, the current state of the user is analyzed in real time, the pushing of the pushed information is more intelligent, the disturbance of invalid pushed information to the user is reduced, the efficiency of the user for obtaining the information is improved, meanwhile, the effectiveness of the pushed information is improved, the benefits of the pushed users such as advertisers are maintained, and the same pushed resources obtain higher returns.

Drawings

Other features, objects and advantages of the invention will become more apparent upon reading of the detailed description of non-limiting embodiments made with reference to the following drawings:

fig. 1 shows a schematic diagram of a control device for controlling push information according to an aspect of the invention;

fig. 2 shows a schematic diagram of a control device for controlling push information according to a preferred embodiment of the present invention;

FIG. 3 illustrates a flow diagram of a method for controlling push information in accordance with another aspect of the invention;

fig. 4 shows a flow chart of a method for controlling push information according to a preferred embodiment of the present invention.

The same or similar reference numbers in the drawings identify the same or similar elements.

Detailed Description

Before discussing exemplary embodiments in more detail, it should be noted that some exemplary embodiments are described as processes or methods depicted as flowcharts. Although a flowchart may describe the operations as a sequential process, many of the operations can be performed in parallel, concurrently, or simultaneously. In addition, the order of the operations may be re-arranged. The process may be terminated when its operations are completed, but may have additional steps not included in the figure. The processes may correspond to methods, functions, procedures, subroutines, and the like.

The "control device" is a "computer device" and is also referred to as a "computer", and refers to an intelligent electronic device that can execute a predetermined process such as numerical calculation and/or logic calculation by running a predetermined program or instruction, and may include a processor and a memory, where the processor executes a pre-stored instruction stored in the memory to execute the predetermined process, or the ASIC, the FPGA, the DSP, or a combination thereof.

The computer device comprises user equipment and/or network equipment. Wherein the user equipment includes but is not limited to computers, smart phones, PDAs, etc.; the network device includes, but is not limited to, a single network server, a server group consisting of a plurality of network servers, or a Cloud Computing (Cloud Computing) based Cloud consisting of a large number of computers or network servers, wherein Cloud Computing is one of distributed Computing, a super virtual computer consisting of a collection of loosely coupled computers. Wherein the computer device can be operated alone to implement the invention, or can be accessed to a network and implement the invention through interoperation with other computer devices in the network. The network in which the computer device is located includes, but is not limited to, the internet, a wide area network, a metropolitan area network, a local area network, a VPN network, and the like.

Those skilled in the art should understand that the "control device" in the present invention may be only a user equipment, i.e. the user equipment performs corresponding operations; or the user equipment and the network equipment or the server are integrated to form the system, namely the user equipment and the network equipment are matched to execute corresponding operations.

It should be noted that the user equipment, the network device, the network, etc. are only examples, and other existing or future computer devices or networks may also be included in the scope of the present invention, and are included by reference.

Here, it should be understood by those skilled in the art that the present invention can be applied to both mobile terminals and non-mobile terminals, for example, when a user uses a mobile phone or a PC, the method or the apparatus of the present invention can be used for providing and presenting.

Specific structural and functional details disclosed herein are merely representative and are provided for purposes of describing example embodiments of the present invention. The present invention may, however, be embodied in many alternate forms and should not be construed as limited to only the embodiments set forth herein.

It will be understood that, although the terms first, second, etc. may be used herein to describe various elements, these elements should not be limited by these terms. These terms are only used to distinguish one element from another. For example, a first element may be termed a second element, and, similarly, a second element may be termed a first element, without departing from the scope of example embodiments. As used herein, the term "and/or" includes any and all combinations of one or more of the associated listed items.

The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of example embodiments. As used herein, the singular forms "a", "an" and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It will be further understood that the terms "comprises" and/or "comprising," when used herein, specify the presence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, and/or groups thereof.

It should also be noted that, in some alternative implementations, the functions/acts noted may occur out of the order noted in the figures. For example, two figures shown in succession may, in fact, be executed substantially concurrently, or the figures may sometimes be executed in the reverse order, depending upon the functionality/acts involved.

The present invention is described in further detail below with reference to the attached drawing figures.

Fig. 1 shows a schematic diagram of a control device for controlling push information according to an aspect of the invention; wherein the control means comprise first means 1, second means 2, third means 3, fourth means 4 and fifth means 5.

Specifically, the first device 1 acquires historical input operation information of a user and related operation information of pushed information; the second device 2 determines the input characteristics of the user and the mapping relation of the information pushing operation according to the historical input operation information and the related operation information; the third device 3 acquires one or more pieces of information to be pushed provided for the user; the fourth device 4 acquires the current operation information of the user; and the fifth device 5 shields the information to be pushed according to the information to be pushed and the current operation information by combining the mapping relationship.

The first device 1 acquires historical input operation information of a user and related operation information of pushed information.

Specifically, the first device 1 acquires and stores input operation information of the user by directly interacting with the user, and uses the input operation information as historical input operation information; alternatively, the first apparatus 1 interacts with other devices capable of providing the historical input operation information to acquire the historical input operation information of the user. The historical input operation information comprises but is not limited to any input operation of the user on any input device and any application in any input mode; for example, the input devices include, but are not limited to, a keyboard, a mouse, a touch screen, other input devices, including, but not limited to, clicks, touches, voices, keystrokes, etc., and applications including, but not limited to, entertainment applications (e.g., players), office applications (e.g., word, ppt, etc.), professional applications, browsers, etc.

The first device 1 interacts with other equipment capable of providing the relevant operation information of the pushed information to acquire the relevant operation information of the user on the pushed information; or, the first device 1 directly interacts with the user to acquire and store the relevant operation information of the user on the pushed information.

Alternatively, the first device 1 first detects whether one or more kinds of information belong to push information, for example, by detecting the information source, information content, information category, etc. of the received information to determine whether the received information belongs to push information; and if the information belongs to the pushed information, monitoring the relevant operation of the user on the pushed information, thereby acquiring the relevant operation information of the user on the pushed information.

Here, it should be understood by those skilled in the art that the related operation information does not only refer to a direct operation on the push information. The related operation information includes but is not limited to direct operation of the user on the push information, such as clicking, browsing, inputting content, closing the information and the like; any other operation performed by the user when acquiring the push information may also be included, for example, when acquiring one push information, the user does not click on the push information, and selects to continue to perform the current operation, such as inputting a document.

And the second device 2 determines the input characteristics of the user and the mapping relation of the information pushing operation according to the historical input operation information and the related operation information.

Specifically, the second device 2 analyzes, extracts, counts, and the like the historical input operation information to determine the input characteristics of the user; the input feature information includes, but is not limited to, input speed, key press habits, mouse movement patterns, mouse and keyboard usage time ratios, and the like, and further, the input feature information may also be associated with operation scenarios of the user, for example, input feature information of the user in different scenarios is determined, where the operation scenarios include, but is not limited to, time, place, operated applications, and the like.

Then, the second device 2 classifies the related operation information to determine a push information operation determined by the related operation information when the user acquires push information; the push information operation includes, but is not limited to, whether to click the push information, when to click if clicking, whether to browse the push information, if browsing, the browsing duration, and the like.

Then, the second device 2 maps the input characteristics corresponding to the push information operation according to the input characteristics to obtain the mapping relationship between the input characteristics of the user and the push information operation; for example, when a user clicks on a certain pushed message, the input features of the user are: the mouse moves slowly; when the user does not click on a certain pushed message, the input characteristics of the user are as follows: fast input of text, etc.

Alternatively, the second device 2 may analyze the historical input operation information and the related operation information at the same time to determine the input characteristics of the user and the mapping relationship of the push information operation.

Preferably, the second device 2 determines one or more pieces of the historical input operation information corresponding to the relevant operation information according to the relevant operation information; and determining the input characteristics of the user and the mapping relation of the information pushing operation according to the related operation information and the corresponding historical input operation information.

Specifically, the second device 2 first uses, as one or more pieces of the historical input operation information corresponding to the relevant operation information, operation information that is a certain length of time or a certain number of operations from the relevant operation information, according to the relevant operation information. For example, the user receives a piece of push information, and performs a click and browse operation on the push information, where the click and browse operation is the most relevant operation information, and then the second device 2 acquires any operation performed by the user within 10 minutes before and after the relevant operation information, so as to serve as the historical input operation information corresponding to the relevant operation information; or, if the user receives a piece of push information and does not perform any operation on the push information, the user uses the time point as a deadline when receiving the push information, and then uses N operations (such as clicking, inputting and the like) before and after the time point as the historical input operation information corresponding to the related operation information.

Those skilled in the art will appreciate that the foregoing is by way of example only. Other ways of "determining one or more of the historical input operation information corresponding to the relevant operation information" are equally applicable to the present invention; in addition, the above example only takes the example of obtaining one piece of push information, and those skilled in the art will understand that when obtaining a plurality of pieces of push information, the corresponding historical input operation information is obtained in the same or similar manner.

Then, the second device 2 analyzes, extracts and counts the input features corresponding to the historical input operation information according to the corresponding historical input operation information; and then, according to the related operation information, determining the mapping relation between the input characteristics and the information pushing operation.

The third device 3 obtains one or more pieces of information to be pushed provided for the user.

Specifically, the third apparatus 3 directly interacts with a device providing information to be pushed to obtain one or more pieces of information to be pushed provided to the user; alternatively, the third device 3 analyzes the received information, for example, by detecting the information source, the information content, the information category, and the like of the received information to determine whether the received information belongs to the information to be pushed, so as to obtain one or more pieces of information to be pushed provided to the user. Here, the information to be pushed is not directly presented to the user, but is acquired by the third device 3 first.

The fourth device 4 acquires the current operation information of the user.

Specifically, the fourth apparatus 4 acquires the current operation information of the user by directly interacting with the user, or interacts with other devices capable of providing the current operation information of the user. Here, the current operation information includes, but is not limited to, any input operation performed by the user on any input device in any input manner for any application; the current operation information is an operation performed by the third device 3 within a period of time before and after the information to be pushed is acquired, or a plurality of operations before and after the third device 3 acquires the information to be pushed.

And the fifth device 5 shields the information to be pushed according to the information to be pushed and the current operation information by combining the mapping relationship.

Specifically, the fifth device 5 analyzes the current operation information to extract feature information in the current operation information; then, matching the characteristic information of the current operation information with the mapping relation so as to match the push information operation corresponding to the current characteristic information; and then, according to the information pushing operation, determining a corresponding operation on the information to be pushed. If the push information operation indicates that the user does not click and browse the information to be pushed under the current input characteristic, the fifth device 5 shields the information to be pushed.

For example, if the current operation information of the user indicates the user's fast input characters, and the mapping relationship indicates that the user does not feed back the pushed information when the input features of the user are fast input characters, the fifth device 5 masks the information to be pushed.

Preferably, the fifth device 5 may also delay the transmission of the masked information. The time-delay sending may include time-delay sending at regular intervals, for example, sending the information to be pushed after a fixed time interval; or, the delayed sending may further include real-time monitoring to perform delayed sending, such as real-time monitoring on the current operation information of the user, and sending the shielded information to be pushed to the user when the input feature corresponding to the current operation information can indicate that the user can receive the information to be pushed.

Preferably, the control device further comprises a sixth device (not shown) and a seventh device (not shown); the sixth device acquires subsequent operation information of the user; and the seventh device presents the information to be pushed to the user according to the shielded information to be pushed and the subsequent operation information by combining the mapping relation.

Specifically, the sixth device continuously interacts directly with the user to obtain subsequent operation information of the user; or the sixth device interacts with other equipment capable of providing the subsequent operation information to acquire the subsequent operation information of the user. The subsequent operation information includes, but is not limited to, any input operation performed by the user on any input device in any input mode on any application.

Then, the seventh device analyzes the input characteristics of the subsequent operation information, and then presents the shielded information to be pushed to the user when the input characteristics corresponding to the subsequent operation information can indicate that the user can receive the information to be pushed in combination with the mapping relationship.

For example, if the input feature of the user is changed from "fast input text" to "browse a web page", the shielded information to be pushed is presented to the user according to the "browse a web page — can receive the pushed information" in the mapping relationship.

More preferably, the seventh device determines, according to the information feature of the shielded information to be pushed and the subsequent operation information, a pushing setting for pushing the information to be pushed in combination with the mapping relationship; and presenting the information to be pushed to the user according to the pushing setting.

Specifically, the information features include, but are not limited to, information forms (such as pictures, texts, videos, flash, and mixture), information contents (such as keywords and content lengths), information aging features, information priorities, and the like; the push setting includes, but is not limited to, a push manner (e.g., pop-up window push, webpage internal push, title push, full content push), a push location, a push time, and the like.

The seventh device firstly determines whether to push the information to be pushed according to the subsequent operation information and the mapping relation; and if the information to be pushed is determined to be pushed, the pushing setting is determined according to the information characteristics, the subsequent operation information and the like. Here, the subsequent operation information includes, but is not limited to, an operation subject region, an operation frequency, and the like. For example, if the content of the information to be pushed is very long, a title pushing manner may be adopted, that is, the user needs to click a link to obtain complete information; if the content of the information to be pushed is very short, full content pushing can be adopted, namely all the information is directly presented to the user; if the operation subject area of the user is concentrated below the screen, the information to be pushed can be pushed for the user above the screen; if the timeliness of the information to be pushed is high or the priority of the information to be pushed is high, the information can be pushed immediately when the mapping relation indicates that the user can obtain the information to be pushed, otherwise, the information can be pushed according to a preset period when the user can obtain the information to be pushed, and the like.

Fig. 2 shows a schematic diagram of a control device for controlling push information according to a preferred embodiment of the present invention; wherein the control device comprises a first device 1 ', a second device 2', a third device 3 ', a fourth device 4' and a fifth device 5 ', the second device 2' comprising a feature determination unit 21 'and a mapping determination unit 22'.

Specifically, the first device 1' acquires historical input operation information of a user and related operation information of pushed information; the characteristic determining unit 21' determines the input characteristic of the user according to the historical input operation information; the mapping determining unit 22' determines a mapping relationship between the input feature and the push information operation according to the input feature and the related operation information; the third device 3' acquires one or more pieces of information to be pushed provided for the user; the fourth device 4' acquires the current operation information of the user; and the fifth device 5' shields the information to be pushed according to the information to be pushed and the current operation information by combining the mapping relation.

The first device 1 ', the third device 3', the fourth device 4 'and the fifth device 5' are the same as or similar to the corresponding devices described in fig. 1, and therefore are not described herein again and are included herein by reference.

The characteristic determination unit 21' determines the input characteristic of the user based on the history input operation information.

Specifically, the characteristic determination unit 21' analyzes, extracts, counts, and the like according to the pair of history input operation information to determine the input characteristic of the user; the input feature information includes, but is not limited to, input speed, key press habits, mouse movement patterns, mouse and keyboard usage time ratios, and the like, and further, the input feature information may also be associated with operation scenarios of the user, for example, input feature information of the user in different scenarios is determined, where the operation scenarios include, but is not limited to, time, place, operated applications, and the like.

The mapping determining unit 22' determines a mapping relationship between the input feature and the push information operation according to the input feature and the related operation information.

Specifically, the mapping determining unit 22' classifies the related operation information to determine a push information operation determined by the related operation information when the user acquires push information; the push information operation includes, but is not limited to, whether to click the push information, when to click if clicking, whether to browse the push information, if browsing, the browsing duration, and the like.

Then, the mapping determining unit 22' maps the input feature of the user and the corresponding input feature during the information pushing operation to obtain a mapping relationship between the input feature of the user and the information pushing operation; for example, when a user clicks on a certain pushed message, the input features of the user are: the mouse moves slowly; when the user does not click on a certain pushed message, the input characteristics of the user are as follows: fast input of text, etc.

Preferably, the feature determining unit 21' determines a plurality of input dimensions corresponding to the historical input operation information according to the historical input operation information; determining input features of the user according to the input dimensions; the mapping determining unit 22' classifies the relevant operation information, wherein the classification includes a shielding class and a non-shielding class; and counting the input dimension and the classification of the related operation information to determine the mapping relation between the input feature and the information pushing operation.

Specifically, the feature determination unit 21' determines a plurality of input dimensions corresponding to the historical input operation information according to the analysis, extraction, statistics, and the like of the historical input operation information, where the input dimensions include, but are not limited to, input frequency, input time, input application, input device, input content, and the like; input features of the user are then determined based on the statistics for the various input dimensions.

The mapping determining unit 22' determines, according to the relevant operation information, a corresponding relationship between the relevant operation information and the pushed information, that is, a shielded class and an unshielded class, where the shielded class includes operations performed on the pushed information by closing a page, closing an application, and the like, and the unshielded class includes browsing operations performed by clicking or the like, or operations that do not perform any processing on the pushed information. The shielding class and the non-shielding class can be further subdivided, and positive acceptance (active click browsing) or no operation can be included in the non-shielding class.

Then, the mapping determining unit 22' performs corresponding statistics on the input dimension and the classification to determine a mapping relationship between the input feature and the push information operation. Here, the mapping relationship may be a mapping between a single input feature and a push information operation, or may be a mapping between a combination of a plurality of input features and a push information operation.

For example, the input features of the first history input operation information include: "input frequency: high; input time: working time ", the corresponding classification is: a shielding class; the input features of the second history input operation information include: "input frequency: low; input time: working time ", the corresponding classification is: a non-masking class; the input features of the third history input operation information include: "input frequency: low; input time: non-working time ", the corresponding classification is: a non-masked class. The mapping determining unit 22' performs statistics on the input dimensions and the classifications, and may perform mapping on the classifications corresponding to each class of dimensions, for example, when the relationship between the "input frequency" and the "classification" is counted, the "input frequency: high "corresponds to" mask class "," input frequency: low "corresponds to" non-masked class "; statistics can also be performed on multiple dimensions and classifications, for example, input frequency and input time, then "input frequency high + on time" corresponds to "mask class", and so on.

Preferably, the characteristic determining unit 21' determines the input characteristic of the user according to the historical input operation information and by combining with the input scene information corresponding to the historical input operation information.

Specifically, the characteristic determining unit 21' may further determine the input characteristic of the user by combining the input scene information corresponding to the historical input operation information.

Wherein the input context information includes at least any one of:

-the input device to which the historical input operation information corresponds: such as mobile devices, non-mobile devices, mechanical keyboards, microphones, video cameras, touch screens, etc.;

-an input time corresponding to the historical input operation information: such as working time, non-working time, specific time period, etc.;

-an input process corresponding to the historical input operation information: such as inputting, inputting completed, etc.;

-an input location to which the historical input operation information corresponds: such as a specific GPS address, or location type (home, work), etc.;

-the associated application to which the historical input operation information corresponds: for example, the associated applications may be related to the content of the input information, or may be only applications that are opened simultaneously with the application of the input information (for example, when instant messaging software is opened, word documents are opened simultaneously, etc.).

More preferably, the fifth device 5' shields the information to be pushed according to the information to be pushed, the current operation information, and the input scene information corresponding to the current operation information, in combination with the mapping relationship.

Specifically, the fifth device 5' may also analyze input scene information corresponding to the current operation information, and then match the feature information of the current operation information with the mapping relationship by extracting the current operation information and the feature information corresponding to the input scene information, so as to match a push information operation corresponding to the current feature information; then, if the mapping relationship corresponding to the current operation information and the current input scene information indicates that the operation of the user on the pushed information is a shielding type under the operation characteristic, the fifth device 5' shields the information to be pushed.

Fig. 3 shows a flow diagram of a method for controlling push information according to another aspect of the invention.

Specifically, in step S1, the control apparatus acquires historical input operation information of the user and related operation information to the pushed information; in step S2, the control device determines a mapping relationship between the input characteristics of the user and the push information operation according to the historical input operation information and the related operation information; in step S3, the control apparatus acquires one or more pieces of information to be pushed provided to the user; in step S4, the control device acquires current operation information of the user; in step S5, the control device masks the information to be pushed according to the information to be pushed and the current operation information in combination with the mapping relationship.

In step S1, the control apparatus acquires the history input operation information of the user and the related operation information to the pushed information.

Specifically, in step S1, the control device acquires and stores the input operation information of the user as history input operation information by directly interacting with the user; alternatively, in step S1, the control device interacts with other devices capable of providing the historical input operation information to acquire the historical input operation information of the user. The historical input operation information comprises but is not limited to any input operation of the user on any input device and any application in any input mode; for example, the input devices include, but are not limited to, a keyboard, a mouse, a touch screen, other input devices, including, but not limited to, clicks, touches, voices, keystrokes, etc., and applications including, but not limited to, entertainment applications (e.g., players), office applications (e.g., word, ppt, etc.), professional applications, browsers, etc.

In step S1, the control device interacts with other devices capable of providing the relevant operation information of the pushed information to acquire the relevant operation information of the user on the pushed information; alternatively, in step S1, the control device acquires and stores the operation information related to the pushed information by the user through direct interaction with the user.

Alternatively, in step S1, the control device first detects whether one or more kinds of information belong to push information, for example, by detecting the information source, information content, information category, etc. of the received information to determine whether the received information belongs to push information; and if the information belongs to the pushed information, monitoring the relevant operation of the user on the pushed information, thereby acquiring the relevant operation information of the user on the pushed information.

In step S2, the control device determines a mapping relationship between the input characteristics of the user and the push information operation based on the history input operation information and the related operation information.

Specifically, in step S2, the control device analyzes, extracts, counts, etc. the historical input operation information to determine the input characteristics of the user; the input feature information includes, but is not limited to, input speed, key press habits, mouse movement patterns, mouse and keyboard usage time ratios, and the like, and further, the input feature information may also be associated with operation scenarios of the user, for example, input feature information of the user in different scenarios is determined, where the operation scenarios include, but is not limited to, time, place, operated applications, and the like.

Then, in step S2, the control device classifies the related operation information to determine a push information operation determined by the related operation information when the user acquires push information; the push information operation includes, but is not limited to, whether to click the push information, when to click if clicking, whether to browse the push information, if browsing, the browsing duration, and the like.

Then, in step S2, the control device maps the input features corresponding to the push information operation to obtain a mapping relationship between the input features of the user and the push information operation; for example, when a user clicks on a certain pushed message, the input features of the user are: the mouse moves slowly; when the user does not click on a certain pushed message, the input characteristics of the user are as follows: fast input of text, etc.

Alternatively, in step S2, the control device may analyze the historical input operation information and the related operation information at the same time to determine the mapping relationship between the input characteristics of the user and the push information operation.

Preferably, in step S2, the control device determines one or more pieces of the historical input operation information corresponding to the relevant operation information, based on the relevant operation information; and determining the input characteristics of the user and the mapping relation of the information pushing operation according to the related operation information and the corresponding historical input operation information.

Specifically, in step S2, the control device first takes, as one or more of the historical input operation information corresponding to the relevant operation information, operation information that is a certain length of time or a certain number of operations from the relevant operation information, based on the relevant operation information. For example, the user receives a piece of push information, and performs a click and browse operation on the push information, where the click and browse operation is the most relevant operation information, and then, in step S2, the control device obtains any operation performed by the user within 10 minutes before and after the relevant operation information, so as to serve as the historical input operation information corresponding to the relevant operation information; or, if the user receives a piece of push information and does not perform any operation on the push information, the user uses the time point as a deadline when receiving the push information, and then uses N operations (such as clicking, inputting and the like) before and after the time point as the historical input operation information corresponding to the related operation information.

Then, in step S2, the control device analyzes, extracts, and counts input features corresponding to the historical input operation information according to the corresponding historical input operation information; and then, according to the related operation information, determining the mapping relation between the input characteristics and the information pushing operation.

In step S3, the control device obtains one or more pieces of information to be pushed provided to the user.

Specifically, in step S3, the control apparatus directly interacts with a device that provides information to be pushed to obtain one or more pieces of information to be pushed provided to the user; alternatively, in step S3, the control device analyzes the received information, for example, by detecting the information source, the information content, the information category, etc. of the received information to determine whether the received information belongs to the information to be pushed, so as to obtain one or more pieces of information to be pushed provided to the user. Here, the information to be pushed is not directly presented to the user, but is obtained in advance by the control device.

In step S4, the control device acquires current operation information of the user.

Specifically, in step S4, the control device obtains the current operation information of the user by directly interacting with the user or interacting with other devices capable of providing the current operation information of the user. Here, the current operation information includes, but is not limited to, any input operation performed by the user on any input device in any input manner for any application; the current operation information is an operation performed by the control device within a period of time before and after the information to be pushed is acquired, or a plurality of operations before and after the control device acquires the information to be pushed.

In step S5, the control device masks the information to be pushed according to the information to be pushed and the current operation information in combination with the mapping relationship.

Specifically, in step S5, the control device analyzes the current operation information to extract characteristic information in the current operation information; then, matching the characteristic information of the current operation information with the mapping relation so as to match the push information operation corresponding to the current characteristic information; and then, according to the information pushing operation, determining a corresponding operation on the information to be pushed. If the push information operation indicates that the user does not click and browse the information to be pushed under the current input feature, in step S5, the control device masks the information to be pushed.

For example, if the current operation information of the user indicates a fast input character of the user, and the mapping relationship indicates that the user does not feed back the pushed information when the input feature of the user is the fast input character, in step S5, the control device masks the information to be pushed.

Preferably, in step S5, the control device may further delay the transmission of the masked information. The time-delay sending may include time-delay sending at regular intervals, for example, sending the information to be pushed after a fixed time interval; or, the delayed sending may further include real-time monitoring to perform delayed sending, such as real-time monitoring on the current operation information of the user, and sending the shielded information to be pushed to the user when the input feature corresponding to the current operation information can indicate that the user can receive the information to be pushed.

Preferably, the method further includes step S6 (not shown) and step S7 (not shown); wherein, in step S6, the control device acquires subsequent operation information of the user; in step S7, the control device presents the information to be pushed to the user according to the shielded information to be pushed and the subsequent operation information, in combination with the mapping relationship.

Specifically, in step S6, the control device continues to interact directly with the user to obtain subsequent operation information of the user; alternatively, in step S6, the control device interacts with other devices capable of providing the subsequent operation information to acquire the subsequent operation information of the user. The subsequent operation information includes, but is not limited to, any input operation performed by the user on any input device in any input mode on any application.

Then, in step S7, the control device analyzes the input features of the subsequent operation information, and then presents the shielded information to be pushed to the user when the input features corresponding to the subsequent operation information can indicate that the user can receive the information to be pushed, in combination with the mapping relationship.

More preferably, in step S7, the control device determines, according to the information feature of the shielded information to be pushed and the subsequent operation information, a pushing setting for pushing the information to be pushed in combination with the mapping relationship; and presenting the information to be pushed to the user according to the pushing setting.

In step S7, the control device first determines whether to push the information to be pushed according to the subsequent operation information and the mapping relationship; and if the information to be pushed is determined to be pushed, the pushing setting is determined according to the information characteristics, the subsequent operation information and the like. Here, the subsequent operation information includes, but is not limited to, an operation subject region, an operation frequency, and the like. For example, if the content of the information to be pushed is very long, a title pushing manner may be adopted, that is, the user needs to click a link to obtain complete information; if the content of the information to be pushed is very short, full content pushing can be adopted, namely all the information is directly presented to the user; if the operation subject area of the user is concentrated below the screen, the information to be pushed can be pushed for the user above the screen; if the timeliness of the information to be pushed is high or the priority of the information to be pushed is high, the information can be pushed immediately when the mapping relation indicates that the user can obtain the information to be pushed, otherwise, the information can be pushed according to a preset period when the user can obtain the information to be pushed, and the like.

Specifically, in step S1', the control apparatus acquires historical input operation information of the user and related operation information to the pushed information; in step S21', the control device determines an input characteristic of the user based on the historical input operation information; in step S22', the control device determines a mapping relationship between the input feature and a push information operation according to the input feature and the related operation information; in step S3', the control device acquires one or more pieces of information to be pushed provided to the user; in step S4', the control device acquires current operation information of the user; in step S5', the control device masks the information to be pushed according to the information to be pushed and the current operation information in combination with the mapping relationship.

The steps S1 ', S3', S4 'and S5' are the same as or similar to the corresponding steps described in fig. 3, and therefore are not repeated herein and are included herein by reference.

In step S21', the control device determines the input characteristics of the user based on the historical input operation information.

Specifically, in step S21', the control device analyzes, extracts, counts, etc. the historical input operation information according to the pair of historical input operation information to determine the input characteristics of the user; the input feature information includes, but is not limited to, input speed, key press habits, mouse movement patterns, mouse and keyboard usage time ratios, and the like, and further, the input feature information may also be associated with operation scenarios of the user, for example, input feature information of the user in different scenarios is determined, where the operation scenarios include, but is not limited to, time, place, operated applications, and the like.

In step S22', the control device determines a mapping relationship between the input feature and a push information operation according to the input feature and the related operation information.

Specifically, in step S22', the control device classifies the related operation information to determine a push information operation determined by the related operation information when the user acquires push information; the push information operation includes, but is not limited to, whether to click the push information, when to click if clicking, whether to browse the push information, if browsing, the browsing duration, and the like.

Then, in step S22', the control device maps the input features corresponding to the push information operation to obtain the mapping relationship between the input features of the user and the push information operation; for example, when a user clicks on a certain pushed message, the input features of the user are: the mouse moves slowly; when the user does not click on a certain pushed message, the input characteristics of the user are as follows: fast input of text, etc.

Preferably, in step S21', the control device determines a plurality of input dimensions corresponding to the historical input operation information according to the historical input operation information; determining input features of the user according to the input dimensions; in step S22', the control device classifies the relevant operation information, wherein the classification includes a shielding class and a non-shielding class; and counting the input dimension and the classification of the related operation information to determine the mapping relation between the input feature and the information pushing operation.

Specifically, in step S21', the control device analyzes, extracts, and counts the historical input operation information to determine a plurality of input dimensions corresponding to the historical input operation information, where the input dimensions include, but are not limited to, input frequency, input time, input application, input device, input content, and the like; input features of the user are then determined based on the statistics for the various input dimensions.

In step S22', the control device determines, according to the related operation information, a correspondence between the related operation information and the pushed information, that is, a masked class and an unmasked class, where the masked class includes operations performed on the pushed information by closing a page, closing an application, and the like, and the unmasked class includes browsing operations performed by clicking or the like, or operations performed without any processing on the pushed information. The shielding class and the non-shielding class can be further subdivided, and positive acceptance (active click browsing) or no operation can be included in the non-shielding class.

Then, in step S22', the control device performs corresponding statistics on the input dimension and the classification to determine a mapping relationship between the input feature and the push information operation. Here, the mapping relationship may be a mapping between a single input feature and a push information operation, or may be a mapping between a combination of a plurality of input features and a push information operation.

For example, the input features of the first history input operation information include: "input frequency: high; input time: working time ", the corresponding classification is: a shielding class; the input features of the second history input operation information include: "input frequency: low; input time: working time ", the corresponding classification is: a non-masking class; the input features of the third history input operation information include: "input frequency: low; input time: non-working time ", the corresponding classification is: a non-masked class. The control device may count the input dimensions and the classifications, and may map the classifications corresponding to each type of dimension, for example, counting the relationship between "input frequency" and "classification", then "input frequency: high "corresponds to" mask class "," input frequency: low "corresponds to" non-masked class "; statistics can also be performed on multiple dimensions and classifications, for example, input frequency and input time, then "input frequency high + on time" corresponds to "mask class", and so on.

Preferably, in step S21', the control device determines the input feature of the user according to the historical input operation information and in combination with the input scene information corresponding to the historical input operation information.

Specifically, in step S21', the control device may further determine the input feature of the user in combination with the input scene information corresponding to the historical input operation information.

Wherein the input context information includes at least any one of:

More preferably, in step S5', the control device masks the information to be pushed according to the information to be pushed, the current operation information, and the input scene information corresponding to the current operation information, in combination with the mapping relationship.

Specifically, in step S5', the control device may also analyze input scenario information corresponding to the current operation information, and then match the feature information of the current operation information with the mapping relationship by extracting the current operation information and the feature information corresponding to the input scenario information, so as to match a push information operation corresponding to the current feature information; then, if the mapping relationship corresponding to the current operation information and the current input scene information indicates that the operation of the user on the pushed information is a shielding type under the operation characteristic, the control device shields the information to be pushed.

It should be noted that the present invention may be implemented in software and/or in a combination of software and hardware, for example, as an Application Specific Integrated Circuit (ASIC), a general purpose computer or any other similar hardware device. In one embodiment, the software program of the present invention may be executed by a processor to implement the steps or functions described above.

A "storage medium of computer-executable instructions" as described herein may take any combination of one or more computer-readable media. The computer readable medium may be a computer readable storage medium or a computer readable signal medium.

A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the computer readable storage medium would include the following: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the context of this document, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.

A computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.

Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.

Computer program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).

In addition, some of the present invention can be applied as a computer program product, such as computer program instructions, which when executed by a computer, can invoke or provide the method and/or technical solution according to the present invention through the operation of the computer. Program instructions which invoke the methods of the present invention may be stored on a fixed or removable recording medium and/or transmitted via a data stream on a broadcast or other signal-bearing medium and/or stored within a working memory of a computer device operating in accordance with the program instructions. An embodiment according to the invention herein comprises an apparatus comprising a memory for storing computer program instructions and a processor for executing the program instructions, wherein the computer program instructions, when executed by the processor, trigger the apparatus to perform a method and/or solution according to embodiments of the invention as described above.

It will be evident to those skilled in the art that the invention is not limited to the details of the foregoing illustrative embodiments, and that the present invention may be embodied in other specific forms without departing from the spirit or essential attributes thereof. The present embodiments are therefore to be considered in all respects as illustrative and not restrictive, the scope of the invention being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any reference sign in a claim should not be construed as limiting the claim concerned. Furthermore, it is obvious that the word "comprising" does not exclude other elements or steps, and the singular does not exclude the plural. A plurality of units or means recited in the apparatus claims may also be implemented by one unit or means in software or hardware. The terms first, second, etc. are used to denote names, but not any particular order.

Claims

1. A method for controlling push information, wherein the method comprises the steps of:

b, determining the input characteristics of the user and the mapping relation of information pushing operation according to the historical input operation information and the related operation information; the input characteristics comprise at least one of input speed, key habits, mouse moving modes and mouse and keyboard use time proportion, and the information pushing operation comprises at least one of the following operations: whether to click, click time, whether to browse and browsing duration;

c, acquiring one or more information to be pushed provided for the user;

d, acquiring the current operation information of the user;

e, shielding the information to be pushed according to the information to be pushed and the current operation information by combining the mapping relation;

the method further comprises the following steps:

-obtaining subsequent operational information of the user;

2. The method of claim 1, wherein the step x comprises:

3. The method according to claim 1 or 2, wherein said step b comprises:

4. The method of claim 3, wherein the step b1 includes:

-determining input features of the user from the input dimensions;

wherein the step b2 includes:

5. The method of claim 4, wherein the step b1 includes:

wherein the input context information includes at least any one of:

-an input time corresponding to the historical input operation information;

-an input process corresponding to the historical input operation information;

6. The method of claim 5, wherein step e comprises:

7. The method of any of claims 1-2 or 4-6, wherein the step b comprises:

8. A control device for controlling push information, wherein the control device comprises:

the second device is used for determining the input characteristics of the user and the mapping relation of information pushing operation according to the historical input operation information and the related operation information; the input characteristics comprise at least one of input speed, key habits, mouse moving modes and mouse and keyboard use time proportion, and the information pushing operation comprises at least one of the following operations: whether to click, click time, whether to browse and browsing duration;

a fifth device, configured to shield the information to be pushed according to the information to be pushed and the current operation information in combination with the mapping relationship;

the control device further includes:

sixth means for acquiring subsequent operation information of the user;

9. The control device according to claim 8, wherein the seventh means is configured to:

10. The control device according to claim 8 or 9, wherein the second device includes:

11. The control device according to claim 10, wherein the feature determination unit is configured to:

-determining input features of the user from the input dimensions;

wherein the mapping determination unit is configured to:

12. The control device according to claim 11, wherein the feature determination unit is configured to:

wherein the input context information includes at least any one of:

-an input time corresponding to the historical input operation information;

-an input process corresponding to the historical input operation information;

13. The control device according to claim 12, wherein the fifth means is configured to:

14. The control device of any of claims 8-9 or 11-13, wherein the second means is to:

15. A computer device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, characterized in that the processor implements the method according to any of claims 1-7 when executing the program.

16. A storage medium containing computer-executable instructions for performing the method of any one of claims 1-7 when executed by a computer processor.