CN105100273A - System for transmitting advertisement to mobile phone client - Google Patents
System for transmitting advertisement to mobile phone client Download PDFInfo
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- CN105100273A CN105100273A CN201510547125.0A CN201510547125A CN105100273A CN 105100273 A CN105100273 A CN 105100273A CN 201510547125 A CN201510547125 A CN 201510547125A CN 105100273 A CN105100273 A CN 105100273A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
- H04L67/06—Protocols specially adapted for file transfer, e.g. file transfer protocol [FTP]
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- Engineering & Computer Science (AREA)
- Computer Networks & Wireless Communication (AREA)
- Signal Processing (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention relates to a system for transmitting advertisement to a mobile phone client. The system comprises a server end and a client, wherein the client at least comprises a download module, a storage module and a display module; the server end comprises a user management subsystem, an advertisement management subsystem and an integral management subsystem, the user management subsystem is used for managing user names through a user name management module; the advertisement management subsystem is used for storing advertisement theme packets, ordering the advertisement theme packets according to download times of the advertisement theme packets, transmitting the advertisement theme packets ordered in real time and a new advertisement theme packet to the client, and displaying the same on an intermediate page for the selection and download of a user; and the integral management subsystem is used for accumulating and recording an integral of the user obtained by downloading the advertisement theme packets. The system provided by the invention is simple to operate, and the system can both improve the effective advertisement transmission rate and can meet the interaction demand of the user and the advertisement transmission mode, and can both obtain gains and improve the interest.
Description
Technical field
The invention belongs to communication technical field, be specifically related to a kind of for the system to cell-phone customer terminal advertisement.
Background technology
Along with the development of the communication technology, mobile phone is provided with huge customer group, and therefore cellphone subscriber also becomes the advertisement pushing group of businessman's favor.At present, the form applying the advertisement combined with mobile phone has following several: 1, advertisement is combined with website or consumer-targeted software, and the input form of this advertisement is that user is forced to browse when browsing page or consumption, can suffer the dislike of user; 2, advertisement combines with screen locking, and user is the browse advertisements when each unblock optionally, but most user can select skip advertisements, and advertisement putting actual effect is poor; 3, adopt the pattern of downloads ad bag, user can be made a profit by the download behavior of oneself, and when this form appears at and unlocks the page, be also optionally download, after user's feeling of freshness, generally can ignore download, the actual throw ratio of advertisement is also lower.Therefore, now a kind of supplying system that can improve advertisement effectively propelling movement rate is needed.
Summary of the invention
For solving the problems of the technologies described above, the invention provides a kind of for the system to cell-phone customer terminal advertisement, this Dynamic System is simple, this system can either improve advertisement effectively propelling movement rate, user and the mutual demand of advertisement pushing mode can be met again, income can either be obtained and also can improve interest.
For achieving the above object, technical scheme of the present invention is as follows:
A kind of user is to the system of cell-phone customer terminal advertisement, it comprises server end and the mutual client of some and described server end, described client at least comprises: for the download module of downloads ad theme bag, for storing the memory module of advertising theme bag, and for the display module of display interface; Described server end comprises: user management subsystem, advertising management subsystem and integration managing subsystem,
Wherein, described user management subsystem is by user name administration module management of usernames, and after client registers user name, described user name administration module carries out authentication management to all user names;
The advertising theme bag sorted in real time and new advertising theme bag, for storing advertising theme bag, then according to the number of times sequence that advertising theme bag is downloaded, are pushed to client and are presented in central leaf, then select to download for user by described advertising management subsystem;
Described integration managing subsystem is used for the integration that bulk registration user downloads ad theme bag obtains.
In a preferred embodiment of the present invention, comprise further, described advertising management subsystem comprises: ad storage module, pushing module, download time accumulation module and order module, and described ad storage module is for storing the advertising theme bag being published to server end; Described pushing module is used for the advertising theme bag in described ad storage module to push to client; Described download time accumulation module is used for the number of times that accumulative advertising theme bag is downloaded; Described order module is used for the pushed order sequence of advertising theme bag, and its sort by is the number of times that advertising theme bag is downloaded.
In a preferred embodiment of the present invention, comprise further, described integration managing subsystem comprises score accumulation module and transmits module, described score accumulation module is used for the integration of bulk registration user, the integration that described transmission module is used for user to add up passes to described user name administration module, and user name administration module is according to different user name Classification Management integrations.
In a preferred embodiment of the present invention, comprise further, advertising theme bag is pushed to be presented in central leaf to client, comprises the following steps in the operating procedure of client:
The first step: download at cell-phone customer terminal and install screen locking APP, the installation kit of screen locking APP is stored in described memory module;
Second step: enter the screen under screen lock state, screen shows at least one and unlocks prompting, and user unlocks according to unblock prompting;
3rd step: enter central leaf, in described central leaf, prompting and several advertising theme bags are skipped in display;
4th step: user is according to the prompting in central leaf, and select to skip central leaf and directly enter into application interface, user also can select downloads ad theme bag, obtains integration and can enter application interface after download.
In a preferred embodiment of the present invention, comprise further, after user obtains integration the mode of redeem points comprise following any one: phonecard, flow bag, Q coin and consumption voucher.
In a preferred embodiment of the present invention, comprise further, unblock in second step prompting comprise following in any one form: draw runner unblocks, button unblock, unlock password, sequence unblock and Picture card cartoon unblock.
The invention has the beneficial effects as follows:
One, Dynamic System of the present invention are simple, and this system can either improve advertisement effectively propelling movement rate, can meet again user and the mutual demand of advertisement pushing mode, can either obtain income and also can improve interest.
Two, system of the present invention can adjust advertisement pushing by dynamic realtime, the information entry that user obtains advertisement is obvious, and advertisement pushing strategy can be adjusted according to the dual requirements of user and businessman, improve the efficient of advertisement pushing and advertising income, is a kind of advertisement push system of win-win game.
Accompanying drawing explanation
In order to be illustrated more clearly in the technical scheme in embodiment of the present invention technology, be briefly described to the accompanying drawing used required in the description of embodiment technology below, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to these accompanying drawings.
The schematic diagram of Fig. 1 system of the present invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, carry out clear, complete description to the technical scheme in the embodiment of the present invention, obviously, described embodiment is only the present invention's part embodiment, instead of whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art, not making the every other embodiment obtained under creative work prerequisite, belong to the scope of protection of the invention.
Embodiment
As shown in Figure 1, the system of a kind of user to cell-phone customer terminal advertisement is disclosed in the present embodiment, this system achieves the function to huge cellphone subscriber group's real-time update advertisement, and advertisement is pushed by the screen locking APP of cell-phone customer terminal, and the download interface display of advertising theme bag is in unblock central leaf, this central leaf is the only way which must be passed that user enters mobile phone interface, user can select not downloads ad theme bag, but be bound to notice advertising theme bag, improve advertisement effectively propelling movement rate.
This system comprises server end and the mutual client of some and above-mentioned server end, and above-mentioned client at least comprises: for the download module of downloads ad theme bag, for storing the memory module of advertising theme bag, and for the display module of display interface.In fact, the sliding screen smart mobile phone of application now all has the function of above-mentioned download module, memory module and display module.
Above-mentioned server end comprises: user management subsystem, advertising management subsystem and integration managing subsystem.
Wherein, above-mentioned user management subsystem is by user name administration module management of usernames, and after client registers user name, above-mentioned user name administration module carries out authentication management to all user names.
The advertising theme bag sorted in real time and new advertising theme bag, for storing advertising theme bag, then according to the number of times sequence that advertising theme bag is downloaded, are pushed to client by above-mentioned advertising management subsystem, are presented in central leaf and select to download for user.
Concrete, above-mentioned advertising management subsystem comprises: ad storage module, pushing module, download time accumulation module and order module, and above-mentioned ad storage module is for storing the advertising theme bag being published to server end; Above-mentioned pushing module is used for the advertising theme bag in above-mentioned ad storage module to push to client; Above-mentioned download time accumulation module is used for the number of times that accumulative advertising theme bag is downloaded; Above-mentioned order module is used for the pushed order sequence of advertising theme bag, and its sort by is the number of times that advertising theme bag is downloaded.
Above-mentioned integration managing subsystem is used for the integration that bulk registration user downloads ad theme bag obtains.Concrete, above-mentioned integration managing subsystem comprises score accumulation module and transmits module, above-mentioned score accumulation module is used for the integration of bulk registration user, the integration that above-mentioned transmission module is used for user to add up passes to above-mentioned user name administration module, and user name administration module is according to different user name Classification Management integrations.
In the present embodiment, advertising theme bag is pushed to be presented in central leaf to client, comprises the following steps in the operating procedure of client:
The first step: download at cell-phone customer terminal and install screen locking APP, the installation kit of screen locking APP is stored in above-mentioned memory module.
Second step: enter the screen under screen lock state, screen shows at least one and unlocks prompting, and user unlocks according to unblock prompting, and the method unlocking prompting comprises any one: draw runner unblock, button unblock, unlock password, sequence unblock and Picture card cartoon unlock.
3rd step: enter central leaf, in above-mentioned central leaf, prompting and several advertising theme bags are skipped in display.
4th step: user is according to the prompting of central leaf, and select to skip central leaf and directly enter into application interface, user also can select downloads ad theme bag, obtains integration and can enter application interface after download.
After user obtains integration the mode of redeem points comprise following any one: phonecard, flow bag, Q coin and consumption voucher.
This system adopts the mode advertisement of central leaf, central leaf is the only way which must be passed that user unlocks, user can select not downloads ad theme bag, but browse to advertisement in issue, effectively more than traditional employing push button downloading mode, central leaf is more obvious, improves the enthusiasm of user, advertising income increases, and is an effective win-win game.
System of the present invention can adjust advertisement pushing by dynamic realtime, and it is high that the advertising theme bag that such as download time is many is considered as popularity, and the demand of representative of consumer is high, by this kind of advertising theme packet sequencing in front end, facilitates user to search; And can adjust advertisement pushing strategy according to the dual requirements of user and businessman, improve the efficient of advertisement pushing and advertising income, be a kind of advertisement push system of win-win game.
To the above-mentioned explanation of the disclosed embodiments, professional and technical personnel in the field are realized or uses the present invention.To be apparent for those skilled in the art to the multiple amendment of these embodiments, General Principle as defined herein can without departing from the spirit or scope of the present invention, realize in other embodiments.Therefore, the present invention can not be restricted to these embodiments shown in this article, but will meet the widest scope consistent with principle disclosed herein and features of novelty.
Claims (6)
1. a user is to the system of cell-phone customer terminal advertisement, it comprises server end and the mutual client of some and described server end, described client at least comprises: for the download module of downloads ad theme bag, for storing the memory module of advertising theme bag, and for the display module of display interface; It is characterized in that, described server end comprises: user management subsystem, advertising management subsystem and integration managing subsystem,
Wherein, described user management subsystem is by user name administration module management of usernames, and after client registers user name, described user name administration module carries out authentication management to all user names;
The advertising theme bag sorted in real time and new advertising theme bag, for storing advertising theme bag, then according to the number of times sequence that advertising theme bag is downloaded, are pushed to client by described advertising management subsystem, are presented in central leaf and select to download for user;
Described integration managing subsystem is used for the integration that bulk registration user downloads ad theme bag obtains.
2. according to claim 1 a kind of for the system to cell-phone customer terminal advertisement, it is characterized in that, described advertising management subsystem comprises: ad storage module, pushing module, download time accumulation module and order module, and described ad storage module is for storing the advertising theme bag being published to server end; Described pushing module is used for the advertising theme bag in described ad storage module to push to client; Described download time accumulation module is used for the number of times that accumulative advertising theme bag is downloaded; Described order module is used for the pushed order sequence of advertising theme bag, and its sort by is the number of times that advertising theme bag is downloaded.
3. according to according to claim 1 a kind of for the system to cell-phone customer terminal advertisement, it is characterized in that, described integration managing subsystem comprises score accumulation module and transmits module, described score accumulation module is used for the integration of bulk registration user, the integration that described transmission module is used for user to add up passes to described user name administration module, and user name administration module is according to different user name Classification Management integrations.
4. according to claim 1ly a kind ofly to it is characterized in that for the system to cell-phone customer terminal advertisement, advertising theme bag is pushed to be presented in central leaf to client, comprises the following steps in the operating procedure of client:
The first step: download at cell-phone customer terminal and install screen locking APP, the installation kit of screen locking APP is stored in described memory module;
Second step: enter the screen under screen lock state, screen shows at least one and unlocks prompting, and user unlocks according to unblock prompting;
3rd step: enter central leaf, in described central leaf, prompting and several advertising theme bags are skipped in display;
4th step: user is according to the prompting in central leaf, and select to skip central leaf and directly enter into application interface, user also can select downloads ad theme bag, obtains integration and can enter application interface after download.
5. a kind ofly to it is characterized in that for the system to cell-phone customer terminal advertisement according to according to claim 4, after user obtains integration the mode of redeem points comprise following any one: phonecard, flow bag, Q coin and consumption voucher.
6. according to according to claim 4 a kind of for the system to cell-phone customer terminal advertisement, it is characterized in that, unblock in second step prompting comprise following in any one form: draw runner unblocks, button unblock, unlock password, sequence unblock and Picture card cartoon unblock.
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Cited By (5)
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CN105447722A (en) * | 2015-12-14 | 2016-03-30 | 苏州天平先进数字科技有限公司 | Screen locking APP-based advertisement push system |
CN105491137A (en) * | 2015-12-14 | 2016-04-13 | 苏州天平先进数字科技有限公司 | Platform system of Android screen-locking APP |
CN106454442A (en) * | 2016-11-03 | 2017-02-22 | Tcl集团股份有限公司 | Advertisement putting method and advertisement receiving end |
CN107146114A (en) * | 2017-05-17 | 2017-09-08 | 深圳市开彩传媒有限公司 | The advertisement placement method and system of mobile terminal screen |
CN109542577A (en) * | 2018-11-30 | 2019-03-29 | 北京小米移动软件有限公司 | Advertisement update method, device and computer readable storage medium |
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Cited By (7)
Publication number | Priority date | Publication date | Assignee | Title |
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CN105447722A (en) * | 2015-12-14 | 2016-03-30 | 苏州天平先进数字科技有限公司 | Screen locking APP-based advertisement push system |
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CN106454442A (en) * | 2016-11-03 | 2017-02-22 | Tcl集团股份有限公司 | Advertisement putting method and advertisement receiving end |
CN107146114A (en) * | 2017-05-17 | 2017-09-08 | 深圳市开彩传媒有限公司 | The advertisement placement method and system of mobile terminal screen |
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CN109542577A (en) * | 2018-11-30 | 2019-03-29 | 北京小米移动软件有限公司 | Advertisement update method, device and computer readable storage medium |
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