CN106060592A - Method and system for intelligent purchasing of goods based on television advertising - Google Patents
Method and system for intelligent purchasing of goods based on television advertising Download PDFInfo
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- CN106060592A CN106060592A CN201610487919.7A CN201610487919A CN106060592A CN 106060592 A CN106060592 A CN 106060592A CN 201610487919 A CN201610487919 A CN 201610487919A CN 106060592 A CN106060592 A CN 106060592A
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- television advertising
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- 238000000034 method Methods 0.000 title claims abstract description 25
- 230000005611 electricity Effects 0.000 claims description 10
- 230000008569 process Effects 0.000 claims description 6
- 238000010586 diagram Methods 0.000 description 4
- 230000006870 function Effects 0.000 description 4
- 230000000007 visual effect Effects 0.000 description 2
- 230000009471 action Effects 0.000 description 1
- 230000009286 beneficial effect Effects 0.000 description 1
- 230000007812 deficiency Effects 0.000 description 1
- 230000000694 effects Effects 0.000 description 1
- 230000007246 mechanism Effects 0.000 description 1
- 230000004048 modification Effects 0.000 description 1
- 238000012986 modification Methods 0.000 description 1
- 230000000644 propagated effect Effects 0.000 description 1
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
- H04N21/2542—Management at additional data server, e.g. shopping server, rights management server for selling goods, e.g. TV shopping
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Landscapes
- Engineering & Computer Science (AREA)
- Databases & Information Systems (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Computer Graphics (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The invention discloses a method and a system for intelligent purchasing of goods based on television advertising. The method comprises the following steps that purchasing conditions and user information are set through a mobile terminal, and the mobile terminal sends the purchasing conditions and the user information to a purchasing server; the purchasing server obtains a plurality of television advertising messages which conform to the purchasing conditions from a television advertising center and sends the television advertising messages to a plurality of television terminals; the television terminals obtain the number of times for completely viewing advertisements corresponding to the television advertising messages within a preset time bucket by a user and feeds back to the purchasing server; and the purchasing server obtains the advertisements which are completely viewed within the preset time bucket by the user and purchases the goods corresponding to the advertisement which is completely viewed for the most times within the preset time bucket by the user according to the user information. The method and the system can help the user to purchase the needed goods effectively, the purchasing efficiency is improved, the user time is saved and the goods favored by people can be purchased.
Description
Technical field
The present invention relates to TV shopping field, particularly to a kind of method based on television advertising intelligence bought articles and
System.
Background technology
Television advertising is a kind of advertisement form via TV broadcast, be commonly used to publicize commodity, service, organize, concept
Deng.Most television advertising is to be made by the advertising company of outside, and buys number when playing to television station.Television advertising is sent out
Up to now, its length all had to several minutes from the several seconds in exhibition.Television advertising, is a kind of advertisement with TV as media, is that electronics is wide
A kind of form accused, it is to have audio visual effect concurrently and used the comprehensive means such as language, sound, word, image, action, performance
Carry out the information propagation pattern propagated.Television advertising, because it will be clear that the image of commodity and the apperance of advertisement performer,
Commodity independently can be made an appraisal in the deepest degree by spectators, and advertisement has the strongest visual effect.
In actual life, when the article in television advertising are bought by user, need to find article seller information, then
Carrying out contacting to buy, process is loaded down with trivial details, and efficiency is low, and, user is generally based on oneself and enters certain product degree of liking, popularity
Row is bought, lack a kind of more can the purchase mechanism of representative products superiority.
Summary of the invention
Goal of the invention: the invention aims to solve the deficiencies in the prior art, it is provided that one can automatically be given and be used
Family carries out the advertisement corresponding user desirable type article buying most with the number of times completely watched by user in preset time period
The method of intelligence bought articles and system thereof.
Technical scheme: in order to realize object above, it is a kind of based on television advertising intelligence bought articles that the present invention provides
Method, described method includes:
Arranging buying condition and user profile by mobile terminal, buying condition is sent to by described mobile terminal with user profile
Buying server；
Described buying server is thrown in center from television advertising and is obtained several television advertisings letter being consistent with described buying condition
Breath is also sent to several television terminals by the Internet；
Described television terminal obtains the advertisement corresponding with several television advertising information and is completely seen by user in preset time period
The number of times seen also is fed back to described buying server；
Described buying server is taken at the advertisement that the interior number of times completely watched by user of preset time period is most, believes according to user
The article that the advertisement that the number of times completely watched by user in preset time period is most is corresponding are purchased by breath.
As a kind of optimal way of the present invention, described procurement information includes amount of money interval and type of items；Described use
Family information includes address name, phone and home address.
As a kind of optimal way of the present invention, described buying server is thrown in center acquisition from television advertising and is adopted with described
Several television advertising information that the condition of purchasing is consistent include:
Interval for the amount of money and type of items are sent to television advertising and throw in center by described buying server；
Described television advertising is thrown in center and is carried out corresponding electricity in advertisement putting data base according to amount of money interval and type of items
Search depending on advertising message, several television advertising information found are fed back to described buying server.
As a kind of optimal way of the present invention, described television terminal obtains corresponding with several television advertising information wide
Accuse the number of times completely watched by user in preset time period to include:
Described television terminal, when the advertisement corresponding with several television advertising information is play in preset time period, enables shooting
Head obtains active user image, and is analyzed active user image by built-in image analysing computer function, is specially and judges
In advertisement playing process, whether user remains the eye posture towards described television terminal, if it is wide to be then defined as this
Accuse and completely watched by user；Add up this advertisement when preset time period end and completely watched number of times by user.
A kind of system based on television advertising intelligence bought articles, described system includes mobile terminal, buying server, electricity
Depending on advertisement putting center and several television terminals, wherein, described dynamic terminal is believed with user for the buying condition that will arrange
Breath is sent to purchase server；Described buying server is consistent with described buying condition for throwing in center acquisition from television advertising
Several television advertising information and be sent to several television terminals by the Internet；Described television terminal is used for obtaining
Number of times that the advertisement corresponding with several television advertising information is completely watched by user in preset time period is also fed back to
Described buying server；The number of times that described buying server is completely watched by user in being additionally operable to be taken at preset time period is most
Advertisement, carry out according to the article that the advertisement that the user profile number of times to completely being watched by user in preset time period is most is corresponding
Buying.
As a kind of optimal way of the present invention, described procurement information includes amount of money interval and type of items；Described use
Family information includes address name, phone and home address.
As a kind of optimal way of the present invention, described buying server throws in center acquisition with described from television advertising
During several television advertising information that buying condition is consistent, specifically interval for the amount of money and type of items are sent to television advertising and throw
Put center；Described television advertising throws in center according to the amount of money is interval and type of items carries out correspondence in advertisement putting data base
Several television advertising information found are fed back to described buying server by television advertising information searching.
As a kind of optimal way of the present invention, described television terminal obtains corresponding with several television advertising information wide
When accusing the number of times completely watched by user in preset time period, particularly as follows: corresponding with several television advertising information wide
When accusing broadcasting in preset time period, enable photographic head and obtain active user image, and by built-in image analysing computer function pair
Active user image is analyzed, and is specially and judges in advertisement playing process, and whether user remains that eye is towards described
The posture of television terminal, is completely watched by user if being then defined as this advertisement；This advertisement is added up when preset time period end
Number of times is completely watched by user.
The present invention realizes following beneficial effect: user is by arranging buying condition and user profile on mobile terminals, logical
If the acquisition that coordinates crossing described mobile terminal, buying server and television advertising input center is consistent with described buying condition
Dry television advertising information, obtains the advertisement corresponding with several television advertising information in preset time period by television terminal
The number of times completely watched by user, the number of times completely watched by user in being taken at preset time period by buying server is most
Advertisement, carry out according to the article that the advertisement that the user profile number of times to completely being watched by user in preset time period is most is corresponding
Buying.So, can effectively help user to carry out the buying of demand article, improve shopping efficiency, save user time, and can purchase
Buy the product favored by masses.
Accompanying drawing explanation
The method flow schematic diagram based on television advertising intelligence bought articles that Fig. 1 provides for the present invention；
The system structure schematic diagram based on television advertising intelligence bought articles that Fig. 2 provides for the present invention.
Detailed description of the invention
Below in conjunction with the accompanying drawings and specific embodiment, it is further elucidated with the present invention.
Embodiment one
As it is shown in figure 1, the method flow schematic diagram based on television advertising intelligence bought articles that Fig. 1 provides for the present invention.Specifically
, the present embodiment provides a kind of method based on television advertising intelligence bought articles, said method comprising the steps of:
101, arranging buying condition and user profile by mobile terminal, buying condition is sent out by described mobile terminal with user profile
Give buying server；
102, described buying server obtains wide with several TVs that described buying condition is consistent from television advertising input center
Announcement information is also sent to several television terminals by the Internet；
103, the advertisement that the acquisition of described television terminal is corresponding with several television advertising information is complete by user in preset time period
The number of times of whole viewing is also fed back to described buying server；
104, described buying server is taken in preset time period the advertisement that the number of times completely watched by user is most, according to
Article corresponding to the most advertisement of the family information number of times to completely being watched by user in preset time period are purchased.
Wherein, described procurement information includes amount of money interval and type of items；Described user profile includes address name, electricity
Words and home address.
User pre-sets the amount of money interval of the article that need to purchase, type of items, address name, phone by mobile terminal
And home address, amount of money interval, type of items, address name, phone and home address are sent to by described mobile terminal
Buying server.
In the present embodiment, citing sets amount of money interval as 100 200 yuan, and type of items is humidifier.
Wherein, described buying server is thrown in center from television advertising and is obtained several electricity being consistent with described buying condition
Include depending on advertising message: interval for the amount of money and type of items are sent to television advertising and throw in center by described buying server；Institute
State television advertising input center and in advertisement putting data base, carry out corresponding television advertising according to amount of money interval and type of items
Several television advertising information found are fed back to described buying server by information searching.
It is complete by user in preset time period that described television terminal obtains the advertisement corresponding with several television advertising information
The number of times of whole viewing includes: described television terminal is broadcast in preset time period in the advertisement corresponding with several television advertising information
When putting, enable photographic head and obtain active user image, and active user image carried out point by built-in image analysing computer function
Analysis, is specially and judges in advertisement playing process, and whether user remains the eye posture towards described television terminal, if
Then it is defined as this advertisement completely to be watched by user；Add up this advertisement when preset time period end and completely watched number of times by user.
Concrete, 100 200 yuan of amount of money interval and type of items " humidifier " are sent to electricity by described buying server
Depending on advertisement putting center, described television advertising is thrown in center and is found out price in advertisement putting data base in 100 200 yuan of intervals
Interior different brands humidifier advertising message, i.e. several humidifier advertising messages, it is fed back to described buying server, institute
State buying server and several humidifier advertising messages are sent to several television terminals by the Internet.
In the present embodiment, may be set to preset time period is 1 day, on June 27th, 1, sets several humidifications
Device advertising message is 3, the respectively first humidifier advertising message, the second humidifier advertising message and the 3rd humidifier advertisement
Information, sets several television terminals as 1000.
Then 1000 television terminals in the advertisement corresponding with first, second and third humidifier advertising message in preset time period
During broadcasting, enable photographic head and obtain active user image, such as, judge that the advertisement the first humidifier advertising message is corresponding is play
During, whether user remains the eye posture towards described television terminal, if it is complete by user to be then defined as this advertisement
Whole viewing, then adds up this advertisement and is completely watched number of times by user during preset time period end, then 1000 television terminals divide
The number of times each added up is not issued described buying server.
In the present embodiment, such as, advertisement corresponding to the first humidifier advertising message is set on June 27th, 2016 by user
The advertisement that complete viewing number of times is 2000 times, the second humidifier advertising message is corresponding is 1500 times, the 3rd humidifier advertising message
Corresponding advertisement is 1000 times.
Described buying server is taken in preset time period the advertisement that the number of times completely watched by user is most, and i.e. first
The advertisement that humidifier advertising message is corresponding, according to address name, phone and home address to the first humidifier advertising message pair
Article corresponding to the advertisement answered are purchased, and after buying, the home address according to user carries out delivery, and passes through before delivery
Phone or note confirm to user, just carry out delivery after confirming successfully.
Embodiment two
As in figure 2 it is shown, the system structure schematic diagram based on television advertising intelligence bought articles that Fig. 2 provides for the present invention.This reality
Executing example and provide a kind of system based on television advertising intelligence bought articles, described system includes mobile terminal, buying server, electricity
Depending on advertisement putting center and several television terminals, wherein, described dynamic terminal is believed with user for the buying condition that will arrange
Breath is sent to purchase server；Described buying server is consistent with described buying condition for throwing in center acquisition from television advertising
Several television advertising information and be sent to several television terminals by the Internet；Described television terminal is used for obtaining
Number of times that the advertisement corresponding with several television advertising information is completely watched by user in preset time period is also fed back to
Described buying server；The number of times that described buying server is completely watched by user in being additionally operable to be taken at preset time period is most
Advertisement, carry out according to the article that the advertisement that the user profile number of times to completely being watched by user in preset time period is most is corresponding
Buying.
Wherein, described procurement information includes amount of money interval and type of items；Described user profile includes address name, electricity
Words and home address.
As one embodiment of the present invention, described buying server throws in center acquisition with described from television advertising
During several television advertising information that buying condition is consistent, specifically interval for the amount of money and type of items are sent to television advertising and throw
Put center；Described television advertising throws in center according to the amount of money is interval and type of items carries out correspondence in advertisement putting data base
Several television advertising information found are fed back to described buying server by television advertising information searching.
As one embodiment of the present invention, described television terminal obtains corresponding with several television advertising information wide
When accusing the number of times completely watched by user in preset time period, particularly as follows: corresponding with several television advertising information wide
When accusing broadcasting in preset time period, enable photographic head and obtain active user image, and by built-in image analysing computer function pair
Active user image is analyzed, and is specially and judges in advertisement playing process, and whether user remains that eye is towards described
The posture of television terminal, is completely watched by user if being then defined as this advertisement；This advertisement is added up when preset time period end
Number of times is completely watched by user.
The system provided in the present embodiment can perform the method that above-described embodiment provides, its operation principle and the technology reached
Effect is similar to, and for convenience of description and succinctly, the most just repeats no more.
Above-described embodiment, only for technology design and the feature of the explanation present invention, its objective is to allow and is familiar with the skill of this technical field
Art personnel will appreciate that present disclosure and implement according to this, can not limit the scope of the invention with this.All bases
Equivalents done by spirit of the invention or modification, all should contain within protection scope of the present invention.
Claims (8)
1. a method based on television advertising intelligence bought articles, it is characterised in that described method includes:
Arranging buying condition and user profile by mobile terminal, buying condition is sent to by described mobile terminal with user profile
Buying server；
Described buying server is thrown in center from television advertising and is obtained several television advertisings letter being consistent with described buying condition
Breath is also sent to several television terminals by the Internet；
Described television terminal obtains the advertisement corresponding with several television advertising information and is completely seen by user in preset time period
The number of times seen also is fed back to described buying server；
Described buying server is taken at the advertisement that the interior number of times completely watched by user of preset time period is most, believes according to user
The article that the advertisement that the number of times completely watched by user in preset time period is most is corresponding are purchased by breath.
A kind of method based on television advertising intelligence bought articles the most according to claim 1, it is characterised in that described in adopt
The information of purchasing includes amount of money interval and type of items；Described user profile includes address name, phone and home address.
A kind of method based on television advertising intelligence bought articles the most according to claim 2, it is characterised in that described in adopt
Purchase server to throw in center from television advertising and obtain several television advertising information of being consistent with described buying condition and include:
Interval for the amount of money and type of items are sent to television advertising and throw in center by described buying server；
Described television advertising is thrown in center and is carried out corresponding electricity in advertisement putting data base according to amount of money interval and type of items
Search depending on advertising message, several television advertising information found are fed back to described buying server.
A kind of method based on television advertising intelligence bought articles the most according to claim 1, it is characterised in that described electricity
The number of times bag that the advertisement corresponding with several television advertising information is completely watched by user in preset time period is obtained depending on terminal
Include:
Described television terminal, when the advertisement corresponding with several television advertising information is play in preset time period, enables shooting
Head obtains active user image, and is analyzed active user image by built-in image analysing computer function, is specially and judges
In advertisement playing process, whether user remains the eye posture towards described television terminal, if it is wide to be then defined as this
Accuse and completely watched by user；Add up this advertisement when preset time period end and completely watched number of times by user.
5. a system based on television advertising intelligence bought articles, it is characterised in that described system includes mobile terminal, buying
Server, television advertising throw in center and several television terminals, and wherein, described dynamic terminal is for the buying condition that will arrange
It is sent to purchase server with user profile；Described buying server obtains and described buying for throwing in center from television advertising
Several television advertising information that condition is consistent also are sent to several television terminals by the Internet；Described television terminal
For obtaining number of times the general that the advertisement corresponding with several television advertising information is completely watched by user in preset time period
It feeds back to described buying server；Described buying server is completely watched by user in being additionally operable to be taken at preset time period
The advertisement that number of times is most, corresponding according to the advertisement that the user profile number of times to completely being watched by user in preset time period is most
Article are purchased.
A kind of system based on television advertising intelligence bought articles the most according to claim 5, it is characterised in that described in adopt
The information of purchasing includes amount of money interval and type of items；Described user profile includes address name, phone and home address.
A kind of system based on television advertising intelligence bought articles the most according to claim 6, it is characterised in that described in adopt
Purchase server from television advertising throw in center obtain be consistent with described buying condition several television advertising information time, specifically
Interval for the amount of money and type of items are sent to television advertising and throw in center；It is interval according to the amount of money that described television advertising throws in center
And type of items carries out corresponding television advertising information searching, by wide for several TVs found in advertisement putting data base
Announcement information feeds back to described buying server.
A kind of system based on television advertising intelligence bought articles the most according to claim 5, it is characterised in that described electricity
When obtaining, depending on terminal, the number of times that the advertisement corresponding with several television advertising information is completely watched by user in preset time period,
Particularly as follows: when the advertisement corresponding with several television advertising information is play in preset time period, enable photographic head and obtain real
Time user image, and by built-in image analysing computer function, active user image is analyzed, is specially and judges to broadcast in advertisement
During putting, whether user remains the eye posture towards described television terminal, if being then defined as this advertisement by user
Complete viewing；Add up this advertisement when preset time period end and completely watched number of times by user.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201610487919.7A CN106060592B (en) | 2016-06-29 | 2016-06-29 | A kind of method and its system based on television advertising intelligence bought articles |
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| CN201610487919.7A CN106060592B (en) | 2016-06-29 | 2016-06-29 | A kind of method and its system based on television advertising intelligence bought articles |
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| CN106060592B (en) | 2019-01-29 |
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