CN109872176A - Interactive shopping information providing system - Google Patents
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- CN109872176A CN109872176A CN201810490001.7A CN201810490001A CN109872176A CN 109872176 A CN109872176 A CN 109872176A CN 201810490001 A CN201810490001 A CN 201810490001A CN 109872176 A CN109872176 A CN 109872176A
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Abstract
The present invention provides a kind of interactive shopping information providing system, comprising: a management server and an interactive module.The management server stores shopping information, and provides the interaction sales promotion information of corresponding shopping information with real-time interactive result.The interactive module includes: a detecting part, an interactive data portion, an interactive data output section, an interactive operation management department, an interaction storage unit, an interaction reward portion and a communication section；Wherein, the management server is online by network and the interactive module.Interactive shopping information providing system effective use entity retail sales provided by the invention or public space, while solving the problems, such as that the effect limitation of StoreFront level ground and cyber are under-exposed, and promote ad interest and concern time in a manner of the interactive marketing to attract consumer's active close.
Description
Technical field
The present invention is especially a kind of to have the function of real-time interactive to provide promotional message about a kind of information providing system
Interactive shopping information providing system.
Background technique
Consumption now has numerous different pipelines, and in addition to the consumption of the direct immediacy of entity StoreFront, consumer is for electronics quotient
Business mode more becomes to being accustomed to, and the operation of entity passageway is made to face major test.In comparison, e-commerce it is quick, convenient,
The advantages such as low cost become one and are difficult to the trend kept out, and make network businessman that must face sternness however, cyber is numerous
Exposure problem, and also there is time pressure on commodity transporting, what e-commerce was also difficult to entity passageway is replaced to possess disappears
The satisfaction of the person of expense experience and immediacy, therefore, the business model transition of entity passageway and e-commerce are a necessary projects.
For the advantage for integrating aforementioned entities access Yu online consumption (e-commerce), a kind of quotient of actual situation integration emerging at present
Industry mode has preferential and numerous information of online commodity, while the experience of real service can be obtained again, meets and consumes now
The expectation of person.However, no matter entity passageway or e-commerce all have the insufficient pressure of commodity exposure, the previous preferential message of access
Only illustrate preferential message with the texts such as poster, vertical board or pictorial manner, as development in science and technology starts to occur to show that screen plays
The Dynamic Displays mode such as animation or advertisement, but either entity passageway or when shopping at network plays advertisement, consumer is effectively closed
The time of note is fairly limited, so that the advertisement benefit of commodity is difficult to be promoted.
Summary of the invention
To improve the advertisement of passive type while the StoreFront level ground effect for effectively promoting entity passageway is with e-commerce exposure
Attention rate of the broadcast mode to solve the problems, such as commodity therefore needs a kind of offer consumer for the current task of top priority currently on the market
Sympathetic promotional content provides system effectively to attract consumer to participate in the shopping information that market interacts therewith.
In view of this, to solve the above problems, the main purpose of the present invention is to provide a kind of interactive shopping information to mention
For system, comprising: a management server, the management server store shopping information, and with the offer pair of real-time interactive result
Answer the interaction sales promotion information of shopping information；One interactive module comprising: it is used by detecting image, sound, body-sensing and/or touching
To detect user, a detecting part which is started；Purchase is obtained from the management server by the communication section
Object information, interaction sales promotion information and/or the interactive data portion for interacting feedback instruction；Output by voice, music, image, film,
Shopping information, interaction sales promotion information and/or the interaction feedback of any one of group composed by text and shadow or combinations thereof
An interactive data output section；By detecting the operation of user, the interaction feedback of the corresponding operation is found out from the interactive data portion
Instruction, to carry out an interactive operation management department of interaction output by the interactive data output section；The acquired information of storage refers to
One interaction storage unit of order and interactive operation result；The preferential interaction reward portion that does shopping is generated according to the interactive operation result；
And make the interactive module and the management server mutually communicate and the interactive module in the communication section that communicates with each other of each portion；
Wherein, the management server is online by network and the interactive module.
In a preferred embodiment, which instructs the interaction number when detecting part detects user
Any one of the group as composed by voice, music, image, film, text and shadow or combinations thereof is exported according to output section
One real-time interactive feedback.
In a preferred embodiment, which is a human face recognition unit.
In a preferred embodiment, the management server can further be recognized by the information that the detecting part is detected and
Analyze user attribute information, the management server can according to the attribute information of the user, provide corresponding shopping information and/or
Interact sales promotion information.
In a preferred embodiment, one and the online analytical unit of the management server, the analytical unit are further included
Collect and analyze one or more interaction shopping informations provide system the user attribute information and its corresponding interaction
Data manipulation result.
In a preferred embodiment, which collects the information of one or more entity passageway checkout systems, goes forward side by side
The merchandise sales situation of one step analysis entities access.
Further comprise a cloud platform in a preferred embodiment, is by network and the management server and to be somebody's turn to do
Interactive module is online, which can provide a real-time streaming media and play in the interactive data output section, and user can pass through
The interactive module remotely carries out real-time interactive with the cloud platform.
In a preferred embodiment, which is a cloud sales platform, the commodity tool on the cloud sales platform
There are the bar code elements for entity passageway checkout, online checkout and/or action payment.
It further comprise an induction glove unit in a preferred embodiment, which can be with this including one
The sensing unit and a material-putting space that interactive module interlocks, the sensing unit are set to the material-putting space.
It further comprise one by network and the online mobile applications program of the management server in a preferred embodiment
(mobile application), this action application program is mountable to the running gear of a user, makes the user close to specific
When region, this action application program receives and exports the specific shopping information and/or interaction sales promotion information of the exclusive user, and can
Store data caused by the interaction reward portion.
It further comprise an augmented reality system that can be interlocked with the interactive module in a preferred embodiment, including one
Camera unit and a processing module, the processing module is through the operation that group is equipped with tracking and parses the user to generate corresponding control
Signal, and by the control signal to instruct the camera unit to capture the instantaneous image of characteristic area, which receives simultaneously
The instantaneous image is handled to generate a virtual objects, the coincide virtual objects and the instantaneous image are to generate an augmented reality image
It is shown in the interactive data output section.
Interactive shopping information providing system effective use entity retail sales of the invention or public space, while solving entity
The problem of access level ground effect limitation and the under-exposure of e-commerce commodity, meets consumer's immediacy demand and provides favor information,
The advantage of integral entity access and online consumption.Disappear in addition, being promoted in a manner of the interactive marketing for attracting consumer's active close
Interest and concern time of the person of expense for shopping information improve the low problem of the attention rate of traditional passive type broadcasting advertisement.
Detailed description of the invention
Fig. 1 is the system block diagram of a preferred embodiment of the present invention.
Fig. 2 is the structural schematic diagram of a preferred embodiment of the present invention.
Description of symbols:
100 interactive shopping information providing systems
10 management servers
20 interactive modules
21 detecting parts
22 interactive data portions
23 interactive data output sections
24 interactive operation management departments
25 interaction storage units
26 interaction reward portions
27 communication sections
30 induction glove units
31 sensing units
32 material-putting spaces
40 cloud platforms
50 augmented reality systems
51 camera units
52 processing modules
60 running gears
61 mobile applications programs
70 analytical units
INT network
The specific region T
Specific embodiment
Detailed description for the present invention and technology contents, now just cooperation schema is described as follows.Furthermore the figure in the present invention
Formula, for convenience of explanation, ratio may not be drawn according to actual ratio, the model that the schemas such as this and its ratio are not intended to limit the invention
It encloses, chats in advance herein bright.
" containing or comprising " referred to herein means to be not excluded for one or more other assemblies, step, operation and/or element
Presence or be added to component, step, operation and/or the element." one " means that the grammar object of the object is one or one
Above (that is, at least one).
Hereinafter, it will further be described in detail and embodiment description is of the invention, it should be understood, however, that these embodiments are only used
In help can the present invention easier to understand, rather than to limit the scope of the invention.
" entity passageway " as described herein, however it is not limited to which tradition provides the entity sale data of specific sales service, and this
Invention not limits the application category of entity passageway.In a preferred embodiment, the present invention is to be applied to can provide online
With the entity passageway of off-line transaction (Online to Offline, O2O), specifically for example: supermarket, convenience store, general merchandise are public
Department, bookstore, medicine adornment shop, catering trade, amount dealer industry, brand marketers etc., however, the invention is not limited thereto.In another preferable implementation
Example in, the present invention be applied to be enough to provide interactive data output and user can correspond to carry out interactive operation public sky
Between, specifically for example: school, enterprise, public square, mass transportation etc., however, the invention is not limited thereto.
" cloud platform 40 " as described herein refers to that through network INT be medium to provide the virtual of service or tradable commodity
Platform, it is online in being carried out on the cloud platform 40 for one or more users, terminal and interactive shopping information providing system.
" network " as described herein comprising internal network and external network, and can be wired or wireless form, specifically
For, network INT for example: wide area network (WAN), all can network (MAN) or local area network (LAN) etc., the present invention not limit；It is logical
News mode is for example: the Mobile Communications such as GSM, GPRS, 3G, 4G network or bluetooth communication, infrared-ray communication (IR), near-field communication
(NFC), ultra wide band (UWB), Wireless LAN (WLAN), wireless gigabit alliance (WiGig), purple honeybee (ZigBee), channel radio
With combination more than one such agreements such as universal serial bus (Wireless USB) or Wireless Fidelity (Wi-Fi) or both, so
And the invention is not limited thereto.Network specifics, communication modes, communications protocol, the cipher mode present invention are not limited.
The present invention is intended to provide a kind of shopping information that user's active can be attracted close provides system, and closed to improve user
Note degree and memory point, preferably a kind of interactive shopping information providing system, the embodiment of the present invention exemplified below with specifically show
Example is illustrated.
I. embodiment
Fig. 1 is please referred to below which shows the system block diagram of present pre-ferred embodiments, as shown in the figure:
Interactive shopping information providing system 100 of the invention mainly includes a management server 10 and an interactive module
20, in addition, the interactive shopping information providing system 100 can also further comprise an induction glove unit 30, a cloud platform
40, an augmented reality system 50, one action application program 61 and/or an analytical unit 70, and the management server 10 can be through net
Network INT connects one or more interactive modules 20, one or more cloud platforms 40, one or more mobile applications programs 61 simultaneously
And/or one or more analytical units 70.
A processor, a storage unit and the communication section that the management server 10 further includes, make the management server
Interactive module 20, cloud platform 40, mobile applications program 61 and the analysis that can carry out data operation and long-range management multi-endpoint are single
Member 70 is stored shopping information, the interaction sales promotion information of corresponding shopping information is provided with real-time interactive result, interacts feedback instruction
Etc. information, and can by network INT provide shopping information, interaction sales promotion information and interaction feedback instruction be equal to the interactive module
20.In a preferred embodiment, aforementioned shopping information and interaction sales promotion information can be and provided by the cloud platform 40, the cloud
It is online by network INT and the management server 10 and the interactive module 20 for holding platform 40.
The interactive module 20 includes a detecting part 21, an interactive data portion 22, an interactive data output section 23, one interaction behaviour
Make management department 24, one and interact the interaction reward portion 26 of storage unit 25, one and a communication section 27, wherein the communication section 27 can make this mutually
Dynamic model block mutually communicated with the management server and the interactive module in each portion communicate with each other.
21 major function of detecting part is can to detect user, the management server 10 to be started to (or wake-up).
In an embodiment, which, which incudes user by detecting light, infrared ray, heating power, capacitance variations, exists and/or moves
Make.In another preferred embodiment, which can use the biological characteristic of user or behavioural characteristic is detected and/or
Identification, such as, but not limited to: image of face, figure image, voice, behavioural characteristic and/or touch sensing etc., therefore the detecting part 21
The difference of visual detecting object, is arranged required image/audio capturing equipment or other corresponding arrangement for detecting.It is specific and
Speech, the detecting part 21 can be a kind of human face recognition unit, can detect user in specific region T, thus start the management
Server 10.In a preferred embodiment, which instructs this mutually when the detecting part 21 detects user
Dynamic data output section 23 exports any one or its of the group as composed by voice, music, image, film, text and shadow
One real-time interactive feedback of combination.
In a preferred embodiment, interactive shopping information providing system 100 of the invention can be further provided with identification
Analyze the function of the attribute information of user.Specifically, the detecting part 21 using detect the image of one or more users, sound,
The one or more of them of body-sensing or touching etc., makes the detecting part 21 thus start the management server 10.In addition, the management takes
Business device 10 or the interactive operation management department 24 can carry out data operation by the information that the detecting part 21 is detected, with further
Recognize the attribute information of the user.In a preferred embodiment, what which can be recognized according to the detecting part 21
The attribute information of the user provides corresponding interaction sales promotion information.In another preferred embodiment, the interactive operation management department 24
Corresponding interaction promotion letter can be chosen from the interactive data portion 22 according to the attribute information for the user that the detecting part 21 is recognized
Breath.
Aforementioned specific region T can be the region of a self-defining, preferably, be mankind's sight it will be noted that distance
Thus range and direction attract the sight of passerby, however, the present invention not limits the range of specific region T and direction.
The interactive data portion 22 mainly can pass through the management server 10 before specific region T detects user
Shopping information, interaction sales promotion information and/or interaction feedback instruction are obtained in advance, and are stored at the interaction storage unit 25, therefore
It, can be by accessing the shopping information stored in the interaction storage unit 25, interaction rush when the interactive module 20 is not connected with network INT
Sell information and/or interaction feedback instruction.Therefore, when in specific region, T does not detect user, which can be defeated
Shopping information out；When in specific region, T detects user, the exportable interaction sales promotion information in interactive data output section 23.
The interactive operation management department 24 may include a real-time sensing device and a processor, specifically, but not limited to, being
The computer of the one real-time sensing device of connection, when the detecting part 21 detects user in specific region T, the interactive operation management
Portion 24 can detect the operation of user, and carry out the interaction feedback instruction that the corresponding operation is found out in operation from the interactive data portion 22,
To carry out interacting output in real time by the interactive data output section 23, and the corresponding interaction of the operation of aforementioned user is defeated
Process conformity is the interactive operation result of user out.Aforementioned real-time sensing device, can be and be such as, but not limited to using detecting: is bright
Degree, wind speed, sound, humidity, temperature, vibration, infrared ray, electromagnetic radiation, capacitor, resistance, inductance, electric current, voltage or other can
To sense the detecting mesh target value or variable quantity of the operational motion of user in real time.Aforementioned processor can be central processing unit
(Central Processing Unit), microprocessor (Microprocessor) or other similar device or those devices
Combination.
The interaction reward portion 26 can generate according to interactive operation result and do shopping preferential and can pass through the interactive data output section
23 are exported, and aforementioned shopping is preferential such as, but not limited to: product discount code, restriction commodity, preferential combination etc..Aforementioned interaction behaviour
Make result and its it is corresponding shopping it is preferential be stored in the interaction storage unit or connect the management service is transmitted in by the communication section 27
Device.
In addition, the interactive module 20 can be controlled remotely, specifically such as interactive data output section 23 is exported
Audio content, volume, image content, scheduling combination, message are intercutted, limit commodity horse race lamp, software activation and update etc.
It is not limited Deng, the present invention for remotely controlling the operation of the interactive module 20.In addition, the present invention is not excluded for the interactive module 20
Carry out function expansion.
In a preferred embodiment, aforementioned cloud platform 40 its be by network and the management server 10 and the mutual dynamic model
Block 20 is online, can provide a real-time streaming media and plays in the interactive data output section 23, user can pass through the interactive module
20 remotely carry out real-time interactive with the cloud platform 40.In another embodiment, which is a cloud sales platform
(that is, e-commerce platform), commodity on the cloud sales platform can in real time in the interactive shopping information providing system 100 into
Pedlar sells or auctions, and the commodity can have the bar code list for entity passageway checkout, online checkout and/or action payment
Member makes the user that can settle accounts the commodity of the cloud sales platform in entity passageway, and wherein the bar code elements can be for example: one
Dimension, two dimension or three-dimensional barcode or voucher.
In a preferred embodiment, the present invention can further comprise an augmented reality system 50 comprising a camera unit
51 and a processing module 52.The processing module 52 is interrogated through the operation that group is equipped with tracking and parses the user with generating corresponding control
Number, and by the control signal to instruct the camera unit 51 to capture the instantaneous image of characteristic area, which receives
And the instantaneous image is handled to generate a virtual objects, the coincide virtual objects and the instantaneous image are to generate an augmented reality shadow
As being shown in the interactive data output section 23.Preferably, the augmented reality system 50 may be included among the interactive module 20, example
Such as: the detecting part 21 can be used as the camera unit 51 simultaneously, which can be used as the processing module 52 simultaneously.
In a preferred embodiment, interactive shopping information providing system 100 of the invention can also further comprise a sense
Answer glove unit 30 comprising a material-putting space 32 and one is set to the material-putting space 32 and the sense with the interactive module 20 gearing
Answer unit 31.In a preferred embodiment, which be can be set in 20 side of the interactive module (such as Fig. 2 institute
Show), which can put the commodity that is intended to show or be sold, the touching when the commodity in the material-putting space 32 are taken
Send out the sensing unit 31 and with the interactive module 20 that it is interlocked, so that the commodity is driven the interactive data output section 23 when being taken
Play the commodity association introduces film or sales promotion information.The setting of the induction glove unit 30 can make interactive purchase of the invention
Object information providing system 100 is not limited to that the entity passageway with sales service is arranged in, also may be provided at it is any have be enough to mention
The public space for carrying out interactive operation can be corresponded to for interactive data output and user, the material-putting space 32 is disposable for example but unlimited
In: the commodity of commodity sales promotion, forward purchasing commodity or other businessmans.
In a preferred embodiment, interactive shopping information providing system 100 of the invention also may include a mobile applications
Program 61 (mobile application), this action application program 61 are mountable to the running gear 60 of a user, and can be through
Network INT is connect with the management server 10, and when making the user close to specific region T, this action application program 61 can receive should
Shopping information provided by management server 10 and/or interaction sales promotion information, and exported in this action device 60, and the shopping is believed
Breath and/or interaction sales promotion information can be general shopping information and/or interact the specific of sales promotion information or the exclusive user
Shopping information and/or interaction sales promotion information.In addition, this action application program 61 can also store caused by the interaction reward portion 26
Shopping benefit data.The specific shopping information and/or interaction sales promotion information of the aforementioned exclusive user can be for example through the pipe
Attribute results caused by device information or use information in the analysis user's running gear 60 of server 10 etc. are managed, and according to this
Attribute results and provide specific shopping information and/or interaction sales promotion information；Or according to being stored in this action application program 61
The shopping benefit data and provide specific shopping information and/or interaction sales promotion information.
In a preferred embodiment, interactive shopping information providing system 100 of the invention also may include one and the management
The analytical unit 70 of server online, which, which collects and analyze one or more interaction shopping informations, provides system
The user attribute information and its corresponding interactive operation as a result, the analytical unit 70 can analyze the gender of user, the age,
Consume type and spending amount.
In another preferred embodiment, which collects the information of one or more entity passageway checkout systems, and
The merchandise sales situation of further analysis entities access.Aforementioned checkout system is such as, but not limited to: point-of-sale information system
This point of sale management module/system of (Point of Sales, POS) or class.Specifically for example: the analytical unit can be with
With the POS system network on-line of one or more entity passageways, which is collected and confluence analysis one or more entities are logical
The merchandise sales information on road, and can further generating such as: any one commodity selling situation of any one entity passageway, any
A kind of commodity peddle situation etc. in multiple entity access.
In another more preferably embodiment, the analytical unit collect one or more entity passageway checkout systems and one or more
The information of cloud sales platform, and further analyze any one entity passageway and the commodity pin of any one cloud sales platform
Sell situation.Specifically for example: the POS system and the sale of one or more clouds of the analytical unit and one or more entity passageways are flat
Platform carries out network on-line, which collects and confluence analysis one or more entity passageways and the sale of one or more clouds are flat
The merchandise sales information of platform, and can further generate such as: any one commodity selling feelings of any one access (entity/cloud)
Shape, any one commodity peddle situation etc. in multi-path (entity/cloud).
II. specific example
Under please with reference to Fig. 1 and Fig. 2, shown in be to show for the system block diagram and structure of present pre-ferred embodiments respectively
It is intended to, as shown in the figure:
Interactive shopping information providing system 100 of the invention mainly includes a management server 10 and an interactive module
20, it is via the mutual communication connection of network INP.Furthermore the interactive shopping information providing system 100 still further comprises one
Induction glove unit 30, a cloud platform 40, an augmented reality are the action application program 61 of system 50, one and an analytical unit 70.
The management server 10 is a remote server, is through network INT while to connect, the cloud platform 40, this action application journey
Sequence 61 and the analytical unit 70, and can be online with one or more entity passageway endpoints, to grasp the live shape of different points at any time
Condition.
The interactive module 20 is an interactive projection module in this specific example, which includes a detecting part
21, an interactive data portion 22, an interactive data output section 23, an interactive operation management department 24, one interaction storage unit 25, one interact
Reward portion 26 and a storage unit.
The detecting part 21 can detect one to several images, sound and touching to detect one or more users simultaneously.When this
When detecting part 21 detects user, which instructs the interactive data output section 23 output such as: your good language
Sound or visual feedback message attract user interest to generate real-time interactive feedback with user；On the other hand, which drives
The management server 10 is moved, the user information which detects according to the detecting part 21, such as: face, figure
Deng the attribute information to recognize and analyze user, and it is suitable according to the interactive data portion 22 that attributive classification provides the interactive module 20
When corresponding informance, such as: interaction sales promotion information and interaction feedback instruction etc., then, the interactive operation management department 24 from this mutually
Dynamic data portion 22 obtains appropriate instruction and information to instruct the interactive data output section 23, projects the interactive data output section 23
Interactive picture plays sound to a plane and with portion for user's operation, user can directly against projected picture carry out contact or
Contactless operation, and the interactive operation management department 24 includes a kind of real-time sensing device of infrared ray in this embodiment, can be detectd
Operation of the user on 23 projection plane of interactive data output section is surveyed, then finds out the corresponding operation from the interactive data portion 24
Interaction feedback instruction, with instruct the interactive data output section 23 carry out in real time interact output, and the operation of aforementioned user with
Its corresponding interaction output process can be integrated into the interactive operation result of user.Interaction reward portion 26 in the interactive module 20 can
It is preferential according to the corresponding shopping of aforementioned interactive operation result generation, such as: the QR code of a preferential code or discounted products, user
It is preferential that shopping above-mentioned is accessed using this action application program 61.In addition, the interactive module 20 can be by network by the management
Server 10 carry out wisdom back-stage management, such as: the interactive data output section 23 output audio content, volume,
Image content, scheduling combination, message are intercutted, limit commodity horse race lamp, software activation and update etc..
The main front end picture of the interactive data output section 23 of interactive shopping information providing system 100 of the present invention it is specific and
It says for example: plane or animated advertising (including corresponding bar code), horse race lamp and key frame with function drainage module etc., it should
Aforementioned data is transmitted to the interactive data portion 22 in the interactive module 20 by management server 10, and will by interaction storage unit 25
Aforementioned data storage.The management server 10 can scheduling advertisement playing sequence the interactive data output section 23 is projected in proper order broadcast
It puts, while supporting horse race lamp carousel can play to limit preferential message, which should when specific region T detects user
Interactive data output section 23 can jump out key frame, and further, which can design the button of flashing or menu attracts
User's touching etc., to promote service efficiency.By the 10 timing scheduling advertisement of management server, and through analysis according to each shop
It spreads different consumption groups, sets and be suitble to advertisement trust broadcast content, allow businessman's Geng Neng lock onto target group, to promote merchandise sales, also
Period marketing activity can be cooperated to break for commercialsy manually in time content, the life for making advertisement and marketing activity more be close to the users closely
State living.
In this specific example, interactive module 20 can be interlocked with the augmented reality system 50, which can
The instantaneous image is received and processed to generate a virtual objects, coincides the virtual objects and the instantaneous image to generate amplification reality
Border image is shown in the interactive data output section 23.
In this specific example, the periphery of 23 drop shadow spread of interactive data output section is provided with the induction glove unit
30, multiple material-putting spaces 32 are provided on the induction glove unit 30, which can put for example: commodity sales promotion,
It purchases commodity or the commodity of other businessmans etc. in advance, is provided with corresponding sensing unit 31 individually on multiple material-putting space 32, it should
Sensing unit 31 can be interlocked with the interactive module 20, and it is relevant more that the interactive module 20 can be driven to play when commodity are taken
Media are audio-visual.
In this specific example, which is to build in cloud network, can be taken via network INT and the management
Business device 10 and the interactive module 20 are connected, and to online sales food, clothing, all kinds of people's livelihood articles, the Yong Huke such as live, go, educate, find pleasure in
By operating the interactive module 20 browsing or buying the commodity sold on the cloud platform 40, which be can also be used as
The granting platform of collecting and distributing goods and materials overcomes the limitations such as geographical space and commodity volume to make user that can meet commodity need in life easily
It asks.The cloud platform 40 may include a bar code and generate unit, have the commodity on the cloud platform 40 logical for entity
The bar code elements of road checkout and/or action payment facilitate user to use through the scanning of running gear 60.In addition, the cloud is flat
Platform 40 optionally provides online live streaming synchronous with the interactive module 20 audio-visual service, and in the interactive data output section 23
Projection plays, and can be interlocked by the interactive operation management department 24 and the cloud platform 40, keeps user remotely flat with the cloud
Platform 40 is interacted in real time.
In this specific example, which is to be connected via network INT with the management server 10, to obtain
It takes for example: the corresponding interactive operation result of the attribute information of user and complimentary awards, 40 sales data of cloud platform, reality
Thus body access sales data, 61 use situation of mobile applications program etc. analyze user or the gender of user, age, area, pass
Infuse commodity, consumption type, the attribute informations such as spending amount, and can by the attribute information of the user or consumer, its is corresponding
Interactive data operating result and other such as areas, time data, further analyze group's characteristic, sentiment indicator, age spy
Property, effective flow of the people, advertising page position analysis, sale floristic analysing, consumption sum analysis, inhale eyeball effect, week mood, media effect
The comprehensive analysis information such as beneficial gender analysis and media exposure gender analysis, and exportable big data analysis report.Further
The analytical unit 70 on ground, interactive shopping information providing system 100 of the present invention can be according to passing sales data according to user's
Different attribute provide it is corresponding pushes away advertisement content, so that the interactive data output section 23 is launched corresponding advertisement audio-visual, and can be with
Carry out automatic constantly adjustment according to the interaction of user and pushes away advertisement content.
In this specific example, this action application program 61 is, the row online via network INT and the management server 10
Dynamic application program 61 is mountable in running gear 60, and user is allowed to carry this action device 60 close to specific one to several realities
In the certain distance of body access or under affiliated area, this is received specific one to several entities by this action application program 61
The one of access businessman pushes away to several advertisements and broadcasts, and the advertisement pushes away the content broadcast can be general advertisement, such as, but not limited to:
The preferential message of retail sales or seasonal advertisements message etc. can also be the attribute of the management server 10 according to user, provide exclusive
The particular advertisement content of the user.It is excellent that this action application program 61 also can be used for accessing shopping caused by the interaction reward portion 26
Favour etc. facilitates user's preferential or discount acquired by any moment or any access use.Specifically, this action application journey
Sequence 61 can allow this action device 60 when close to specific one to several hotel owners, connect in certain distance or under affiliated area
This is received one to several specific one to push away and broadcast (the preferential message of such as retail sales) or permeable interactive game takes to the advertisement of several hotel owners
Special discount, then to retail sales using special discount, conclude the transaction, and Transaction Information further can be sent to the management service
Device 10 makes the analytical unit 70 that can obtain and analyze pertinent transaction information, and can potential customers outside development entity access.
The advantage of this specific example is that the interactive module is implemented using interactive projection mode can be with minimum volume up to most
Good shopping information output effect limits interactive shopping information providing system of the invention by space size and drops to most
It is low, it can also reduce operation maintenance cost.In addition, augmented reality system and/or induction glove list is optionally arranged in the present invention
Member, make to increase the present invention can provide more polynary interactive game, real product interactive display effect etc. the richness of user's operation with
Interest touches rate and concern time with improve user, and user can get present or preferential, promote user's degree of sticking together.And
Analytical unit then carries out big data analysis using the corresponding information in the present invention, and application of the invention can be made more intelligent.
Therefore, interactive shopping information providing system of the invention can provide user more convenient polynary information and service, not allow singly
Businessman has advertisement benefit, can more allow businessman activity and user interaction, and a more interesting interaction consumption can be createed
Environment.
In conclusion interactive shopping information providing system effective use entity retail sales of the invention or public space, together
When solve the problems, such as that the effect limitation of entity passageway level ground is under-exposed with e-commerce commodity, meet user's immediacy demand and provide excellent
Favour information, the advantage of integral entity access and online consumption.In addition, being mentioned in a manner of the interactive marketing for attracting user's active close
User is risen for the interest of shopping information and pays close attention to the time, the low problem of the attention rate that the traditional passive type of improvement plays advertisement.
The above has been described in detail, only as described above, an only only preferred embodiment of the invention,
When that cannot be limited the scope of implementation of the present invention with this, i.e. equivalent changes and modifications made according to the patent scope of the present invention,
It should still belong in patent covering scope of the invention.
Claims (11)
1. a kind of interactive shopping information providing system characterized by comprising
One management server, which stores shopping information, and provides corresponding shopping letter with real-time interactive result
The interaction sales promotion information of breath；
One interactive module comprising:
By detecting image, sound, body-sensing and/or touching to detect user, one which is started is detectd
Survey portion；
The one of shopping information, interaction sales promotion information and/or interaction feedback instruction is obtained from the management server by the communication section
Interactive data portion；
Export the shopping of any one of the group as composed by voice, music, image, film, text and shadow or combinations thereof
Information, interaction sales promotion information and/or the interactive data output section for interacting feedback；
By detecting the operation of user, the interaction feedback instruction of the corresponding operation is found out, from the interactive data portion with mutual by this
Dynamic data output section carries out an interactive operation management department of interaction output；
One interaction storage unit of the acquired information of storage, instruction and interactive operation result；
The preferential interaction reward portion that does shopping is generated according to interactive operation result；And
Make the interactive module and the management server mutually communicate and the interactive module in the communication that communicates with each other of each portion
Portion；
Wherein, the management server is online by network and the interactive module.
2. interaction shopping information provides system as described in claim 1, which is characterized in that the interactive operation management department is detectd in this
When survey portion detects user, instruct interactive data output section output by voice, music, image, film, text and shadow institute group
At group any one or combinations thereof a real-time interactive feedback.
3. interaction shopping information provides system as claimed in claim 2, which is characterized in that the detecting part is a human face recognition list
Member.
4. interaction shopping information provides system as described in claim 1, which is characterized in that the management server passes through the detecting
The information that portion is detected further recognizes and analyzes the attribute information of user, which believes according to the attribute of the user
Breath provides corresponding shopping information and/or interaction sales promotion information.
5. the interaction shopping information as described in Claims 1-4 any one provides system, which is characterized in that further include
One collects with the online analytical unit of the management server, the analytical unit and analyzes the offer of one or more interaction shopping informations
The attribute information of the user of system and its corresponding interactive data operating result.
6. interaction shopping information provides system as claimed in claim 5, which is characterized in that the analytical unit collects one or more
The information of entity passageway checkout system, and the further merchandise sales situation of analysis entities access.
7. interaction shopping information provides system as claimed in claim 5, which is characterized in that it further comprise a cloud platform,
It is it is online by network and the management server and the interactive module, the cloud platform provide a real-time streaming media in this mutually
Dynamic data output section plays, and user remotely carries out real-time interactive with the cloud platform by the interactive module.
8. interaction shopping information provides system as claimed in claim 7, which is characterized in that the cloud platform is cloud sale
Platform, the commodity on the cloud sales platform have the bar code list for entity passageway checkout, online checkout and/or action payment
Member.
9. interaction shopping information provides system as claimed in claim 7, which is characterized in that further comprise an induction glove list
Member, the induction glove unit include the sensing unit and a material-putting space interlocked with the interactive module, sensing unit setting
In the material-putting space.
10. interaction shopping information provides system as claimed in claim 7, which is characterized in that further comprise one passing through network
The mobile applications program online with the management server, this action application program are installed on the running gear of a user, make the use
When family is close to specific region, this action application program receives and exports the specific shopping information of the exclusive user and/or interaction promotees
Information is sold, and stores data caused by the interaction reward portion.
11. interaction shopping information provides system as claimed in claim 7, which is characterized in that further comprise one being interacted with this
The augmented reality system that module interlocks, including a camera unit and a processing module, the processing module are equipped with tracking through group and solve
The operation of the user is analysed to generate corresponding control signal, and by the control signal to instruct the camera unit to capture characteristic area
The instantaneous image in domain, the processing module receive and process the instantaneous image to generate a virtual objects, coincide the virtual objects and
The instantaneous image is shown with generating an augmented reality image in the interactive data output section.
Applications Claiming Priority (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| TW106218024 | 2017-12-04 | ||
| TW106218024 | 2017-12-04 |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN109872176A true CN109872176A (en) | 2019-06-11 |
Family
ID=63961243
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201810490001.7A Pending CN109872176A (en) | 2017-12-04 | 2018-05-21 | Interactive shopping information providing system |
Country Status (2)
| Country | Link |
|---|---|
| CN (1) | CN109872176A (en) |
| TW (1) | TWM565348U (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110825225A (en) * | 2019-10-30 | 2020-02-21 | 深圳市掌众信息技术有限公司 | Advertisement display method and system |
Families Citing this family (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| TWI719561B (en) * | 2019-07-29 | 2021-02-21 | 緯創資通股份有限公司 | Electronic device, interactive information display method and computer readable recording medium |
| TWI766469B (en) * | 2020-12-08 | 2022-06-01 | 中華電信股份有限公司 | Method and computer-readable medium for creating augmented reality interactive content |
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Also Published As
| Publication number | Publication date |
|---|---|
| TWM565348U (en) | 2018-08-11 |
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Application publication date: 20190611 |