CN106447927A - Selling system and method - Google Patents

Selling system and method Download PDF

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Publication number
CN106447927A
CN106447927A CN201510477258.5A CN201510477258A CN106447927A CN 106447927 A CN106447927 A CN 106447927A CN 201510477258 A CN201510477258 A CN 201510477258A CN 106447927 A CN106447927 A CN 106447927A
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China
Prior art keywords
commodity
module
content
amount
electronic installation
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CN201510477258.5A
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Chinese (zh)
Inventor
邵治安
李宜臻
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Shao Shao Digital Color Co Ltd
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Shao Shao Digital Color Co Ltd
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Priority to CN201510477258.5A priority Critical patent/CN106447927A/en
Publication of CN106447927A publication Critical patent/CN106447927A/en
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  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The invention discloses a selling system and method. The selling system comprises a host and a selling machine, wherein the host provides a purchasing page connected with a focus website, and goods capable of being used by purchasers. The host can screen proper advertisement contents and broadcast the same according to acquired user personal information, and provides the broadcasting contents to the selling machine; purchasing amount of the same goods is formed by a first amount and a second amount; the second amount is larger than the first amount; when a user the first amount as a consumption amount, the host controls an electronic device to display a payment key in a delayed way or control the selling machine to deliver the goods to a goods outlet in a delayed way; and advertisement contents are provided in the delayed time for user watching.

Description

Peddle system and method
Technical field
The present invention is to peddle system and method with regard to one kind.
Background technology
Vending machine is for one kind easily selling device.Because it need not arrange entity StoreFront also without pin Sell personnel, no matter being therefore in the building or the place such as each public place is all seen everywhere vending machine, with There is provided user interim demand for commodity.Development with vending machine and universalness, vending machine is peddled Type of merchandize also quite variation.Such as beverage, medicated cigarette, snacks, bubble face, cosmetics, magazine, 3C Commodity can be sold by vending machine with commodity such as gold and jewelries.And, except traditional cash Outside trade mode, many vending machines also gradually can accept with stored value card (e.g., the credit card, EasyCard Deng plastic money) mode paid, with increase user using elasticity and meet disappearing of modern user Take custom.Although vending machine has developed cause has polynary payment method, such development is still only limitted to purchase The convenience of thing;In itself, for improve user purchase intention for benefit limited.
Relatively, each in recent years super greatly business dealer, sales field dealer and general merchandise dealer release one after another with use Give bonus points after person's consumption and provide the bonus points that user can accumulate to exchange other commodity for Or service, to lift user to super business, sales field or general merchandise purchase intention.
In comparison, current vending machine sell that pattern is more inflexible it is impossible to interim collocation activity is made to promote Pin, therefore still needs the demand of continual exploitation design for the function of vending machine.
Content of the invention
In view of the above problems, the present invention provides one kind to peddle system and method.
In one embodiment, one kind system of peddling comprises main frame, vending machine and electronic installation.Main frame comprises Advertising database, page management module, advertisement screening module and host computer control module.Vending machine comprises shell Body, video capturing device, commodity outloading mechanism, mixed-media network modules mixed-media, display device, identification module and terminal Control module.
Advertising database stores most first ad contents and most second ad content.Page management mould Block provides the purchase page being linked by a concern network address.Wherein, buy the page and there is one first purchase key And one second purchase key.First purchase key represents first amount of money, and second buys key representative more than first Second amount of money of the amount of money.Advertisement screening module is selected from the first ad content of storage according to a people information Select at least one as a broadcasting content.Host computer control module connects advertising database, advertisement screening module With page management module.Content is play in host computer control module output, detecting one transaction completes signal and root Complete signal output one control signal according to transaction.
Housing has a commodity outlet.Video capturing device and display device are embedded on housing.Image Acquisition device obtains an image.Commodity outloading mechanism is located in housing and connects commodity outlet.Commodity go out Cargo aircraft structure deposits at least one commodity, and transports one of commodity deposited to commodity according to control signal and go out Goods mouth.Mixed-media network modules mixed-media is located in housing, and communicates connection main frame.Identification module is located in housing and connects Video capturing device.The personage of the image that identification module is got analyzes to produce a people information. Terminal control module is located in housing, and connects mixed-media network modules mixed-media, display device and identification module.Terminal Control module transmits people information via mixed-media network modules mixed-media and receives from main frame to main frame, via mixed-media network modules mixed-media Play content, control display device plays the broadcasting content receiving, it is autonomous to receive via mixed-media network modules mixed-media The control signal of machine and the running of responsive control signal control commodity outloading mechanism.
Electronic installation communication connects main frame, and links and show the purchase page via concern network address.Work as electricity Sub-device output when being selected signal of key of the first purchase, host computer control module is broadcast according to being selected signal output to push away Content electron device.Electronic installation receives and plays to push away broadcasts content.Wherein, broadcast content and play when pushing away Bi Shi, the corresponding transaction of electronic installation display completes a payment button of signal.
In another embodiment, one kind system of peddling comprises main frame and vending machine.Main frame comprises ad data Storehouse, page management module, advertisement screening module and host computer control module.Vending machine comprises housing, image Acquisition device, commodity outloading mechanism, mixed-media network modules mixed-media, display device, identification module and terminal control module.
Advertising database stores most first ad contents.Page management module provides and is linked by concern network address The purchase page.Buy the page and there is the first purchase key and the second purchase key.First purchase key represents first The amount of money, and the second purchase key represents second amount of money more than first amount of money.Advertisement screening module is according to people Thing information selects at least one as broadcasting content from the first ad content of storage.Host computer control module Connect advertisement screening module and page management module.Host computer control module output ad content, detecting transaction Complete signal, and signal output one control signal is completed according to transaction.
Housing has a commodity outlet.Video capturing device and display device are embedded on housing.Image Acquisition device obtains an image.Commodity outloading mechanism is located in housing, and connects commodity outlet.Commodity Outloading mechanism deposits at least one commodity, and and transports one of the commodity deposited commodity according to control signal To commodity outlet.Mixed-media network modules mixed-media is located in housing, and communicates connection main frame.Identification module is located at shell In vivo, and connect video capturing device.The personage of the image that identification module is got analyzes to produce Raw people information.Terminal control module is located in housing, and connects mixed-media network modules mixed-media, display device and distinguish Know module.Terminal control module connects to main frame, via mixed-media network modules mixed-media via mixed-media network modules mixed-media transmission people information Receive the broadcasting content from main frame, control display device to play the broadcasting content receiving and via net Network module receives the control signal from main frame.Wherein, when transaction completes signal corresponding to second amount of money, Terminal control module responsive control signal controls commodity outloading mechanism after receiving control signal first Time transports commodity to commodity outlet.When transaction completes signal corresponding to second amount of money, terminal control Module responsive control signal controls the second time after receiving control signal for the commodity outloading mechanism to transport Commodity are to commodity outlet.Second time was less than the very first time.
In another embodiment, one kind peddles method, and it comprises to receive the personage's letter from a vending machine Breath, at least one is selected to play content, defeated as one from most first ad contents according to people information Go out to play content to vending machine so that the display device carousel of vending machine plays content, the detecting one purchase page In corresponding to one first amount of money one first purchase key or corresponding to more than first amount of money one second gold medal One transaction of the selection operation of one second purchase key, corresponding first amount of money of reception or second amount of money of volume completes Signal and response transaction complete signal output one control signal to vending machine so that vending machine is according to control Signal is by a commodity transporting to a commodity outlet.People information is by carrying out accessed by vending machine The personage of one image analyzes and produces.
To sum up, system and method are peddled according to the present invention, be provided that the business with different consumption sums Product and provide suitable ad content according to the consumption sum that selected, use attraction user and buy simultaneously Carry out ad promotions.In certain embodiments, when user select must not merchandise discount when, commodity can be fast Fast delivers to commodity outlet.Conversely, when user selects to want merchandise discount, commodity then can be more later Just deliver to commodity outlet, and during waiting commodity to deliver to commodity outlet, user ornamental The advertisement play in the display device of vending machine and/or the screen of electronic installation.Consequently, it is possible to use Person with the relatively low amount of money or even free and obtain the commodity wanted, and can allow manufacturer carry out advertisement to push away Pin.
Brief description
Fig. 1 is the framework block chart peddling system of first embodiment of the invention.
Fig. 2 is the use schematic diagram of the example peddling system of Fig. 1.
Fig. 3 and Fig. 4 is the flow chart peddling method of first embodiment of the invention.
Fig. 5 is the use schematic diagram of another example peddling system of Fig. 1.
Fig. 6 is the use schematic diagram of the another example peddling system of Fig. 1.
Fig. 7 is the use schematic diagram of the first example of electronic installation in Fig. 1.
Fig. 8 is the use schematic diagram of the second example of electronic installation in Fig. 1.
Fig. 9 is the use schematic diagram of the 3rd example of electronic installation in Fig. 1.
Figure 10 is the use schematic diagram of the 4th example of electronic installation in Fig. 1.
Figure 11 is the local flow chart peddling method of second embodiment of the invention.
Figure 12 is the local flow chart peddling method of third embodiment of the invention.
Figure 13 is the local flow chart peddling method of fourth embodiment of the invention.
Figure 14 is the use schematic diagram of the 5th example of electronic installation in Fig. 1.
Figure 15 is the framework block chart peddling system of second embodiment of the invention.
Figure 16 is the local flow chart peddling method of fifth embodiment of the invention.
【Symbol description】
10 vending machine 24 host computer control module
11 video capturing device 25 mixed-media network modules mixed-media
12 identification modules 26 link detecting module
13 mixed-media network modules mixed-media 30 electronic installation
14 display device 34 screen
141 mother picture AD concern network address
142 sprite B1 first buy key
15 commodity outloading mechanism B2 second buy key
16 terminal control module B3 payment button
17 housing B4 payment button
171 commodity outlet C1 play content
18 detector C2 push away and broadcast content
20 main frame PD commodity image
21 advertising database PG1 buy the page
22 advertisement screening module PG2 transaction page
23 page management module PG3 transaction page
The of short duration advertisement windows of 40 user WD
Specific embodiment
Fig. 1 is the framework block chart peddling system of first embodiment of the invention.Fig. 2 is peddling of Fig. 1 The use schematic diagram of one example of system.Fig. 3 and Fig. 4 be first embodiment of the invention peddle method Flow chart.Fig. 5 is the use schematic diagram of another example peddling system of Fig. 1.
Refer to Fig. 1 and Fig. 2, in certain embodiments, the system of peddling comprises vending machine 10 and main frame 20.
Vending machine 10 comprises video capturing device 11, identification module 12, mixed-media network modules mixed-media 13, display device 14th, commodity outloading mechanism 15, terminal control module 16 and housing 17.Video capturing device 11 with aobvious Showing device 14 is embedded on housing 17.In other words, the camera lens of video capturing device 11 and display device 14 display surface is exposed on the outer surface of housing 17.Identification module 12, mixed-media network modules mixed-media 13, commodity go out Cargo aircraft structure 15 and terminal control module 16 are arranged in housing 17, and terminal control module 16 connects To identification module 12, mixed-media network modules mixed-media 13, display device 14 and commodity outloading mechanism 15.Image capturing fills Put 11 to be connected with identification module 12.
Housing 17 has a commodity outlet 171.In other words, commodity outlet 171 is on housing 17 An opening and this opening connect with commodity outloading mechanism 15.In this, commodity outloading mechanism 15 deposit to Few commodity, so that user 40 is bought.Wherein, each commodity can be coffee, coffee capsule, rice krispies Flower, beverage, newspaper, magazine, books, cosmetics, medicated cigarette, bubble face, snacks, electronic product, electricity Sub- peripheral product, ornament or various exchange volume etc. can be positioned over the article in vending machine.
Main frame 20 comprises advertising database 21, page management module 23, advertisement screening module 22, main frame Control module 24 and mixed-media network modules mixed-media 25.Host computer control module 24 connects to advertising database 21, page Face management module 23, advertisement screening module 22 and mixed-media network modules mixed-media 25, and advertisement screening module 22 is also It is linked to advertising database 21.
In this, advertising database 21 stores many advertisements (that is, multiple ad contents).This little advertisement The ad content being available for vending machine 10 broadcasting in content is referred to as the first ad content.In some embodiments In, this little first ad content can be according to classifying system (e.g., universal level, protected level or other ranks Deng), adline (e.g., automotive-type, beverage class, cleaning supplies, film and drama class or other are various types of Type etc.), user attributes (e.g., male, women, child or other types etc.) distinguish, for wide Accuse screening module 22 Select to use.In certain embodiments, each first ad content has correspondence People information (e.g., male, women, child, old people, adult, student, working clan or other Human characteristic etc.) screening parameter, for advertisement screening module 22 Select to use.
The mixed-media network modules mixed-media 13 of vending machine 10 is connected via network communication with the mixed-media network modules mixed-media 25 of main frame 20, So that being communicated between vending machine 10 and main frame 20.In this, mixed-media network modules mixed-media 13 and network mould The running of block 25 is known in the art technology, therefore repeats no more.
Refer to Fig. 1 to Fig. 3, the camera lens of video capturing device 11 is located at the housing 17 of vending machine 10 On front surface, and video capturing device 11 is in order to obtain the image (step S01) in vending machine 10 front. In certain embodiments, the camera lens of video capturing device 11 and commodity outlet 171 are in housing 17 The same side.
Identification module 12 receives the image acquired in video capturing device 11, and carries out image capturing dress The personage putting the image accessed by 11 analyzes to produce people information (step S02).
Terminal control module 16 by people information via mixed-media network modules mixed-media 13 transmit/export to main frame 20 ( Host computer control module 24) (step S03).Host computer control module 24 receives via mixed-media network modules mixed-media 25 From the people information (step S04) of vending machine 10, and the people information receiving is supplied to advertisement sieve Modeling block 22.Under the control of host computer control module 24, advertisement screening module 22 according to people information from Select in the first ad content stored by advertising database 21 that there is of corresponding people information or many Individual first ad content, and using the first ad content of selection as broadcasting content (step S05).Example As when the people information picking out is male, about 40 years old age, advertisement screening module 22 is i.e. from One or more automotive advertisings are selected as broadcasting content in one ad content.
Then, the broadcasting content of generation is returned to via mixed-media network modules mixed-media 25 and peddles by host computer control module 24 Machine 10 (terminal control module 16) (step S07).Terminal control module 16 is via mixed-media network modules mixed-media 13 receive the broadcasting content (step S08) from main frame 20, and control display device 14 broadcasting to connect Broadcasting content C1 (step S09) receiving.
In other words, when user 40 stands in vending machine 10 front, video capturing device 11 can obtain To the image of people's face phase of user 40, then the use in identification image is analyzed by identification module 12 People's face of person 40, to produce people information, then sends the people information of generation to main frame 20. Therefore, main frame 20 can be interior as playing according to the suitable ad content of the people information screening receiving Hold and return to vending machine 10, play with the display device 14 causing vending machine 10 and be suitable for user 40 Ad content C1.
In certain embodiments, when no one stands in vending machine 10 front, identification module 12 cannot be from shadow As detecting people's face phase in the image that acquisition device 11 is truncated to, people information more cannot be produced. Now, the people information that main frame 20 does not receive, therefore advertisement screening module 22 are then randomly or based on pre- If the suitable ad content of conditional filtering as broadcasting content (step S06) and sends vending machine 10 (step to Rapid S07), the ad content C1 (step being received with display device 14 carousel causing vending machine 10 S09), as shown in Figure 5.Wherein, can be for being set as no based on pre-conditioned screened ad content The screening parameter of special object.
In further embodiments, if video capturing device 11 continue (for a period of time, e.g., 5 minutes, 10 minutes, 15 minutes, 20 minutes, 25 minutes or 30 minutes are with first-class) user cannot be got During 40 image of people's face phase, terminal control module 16 can control display device 14 to be stopped playing Content C1 and control cause vending machine 10 each assembly (e.g., video capturing device 11, identification module 12, Mixed-media network modules mixed-media 13, display device 14, commodity outloading mechanism 15 etc.) enter resting state, to save dealer Sell the electrical source consumption of machine 10.
In certain embodiments, display device 14 can be general screen.
In further embodiments, display device 14 can be Touch Screen.When user 40 touches for the first time During the display device 14 of control vending machine 10, terminal control module 16 can control display device 14 display institute The pattern of the commodity peddled and its purchase key, select, so that user 40 is touched, the commodity to be bought. When user 40 stands in before vending machine 10 and the display device 14 of non-touch-control vending machine 10 or user 40 When having clicked arbitrary purchase key, terminal control module 16 then controls display device 14 display to play content C1.
In certain embodiments, vending machine 10 also can comprise a detector 18, and this detector 18 is even Connect terminal control module 16.In this, detector 18 can in order to detect whether have user 40 be located at peddle In front of machine 10.When detector 18 detects user 40, detector 18 produces an enable signal, Run with identification module 12 with starting video capturing device 11;If conversely, vending machine 10 front no makes During user, detector 18 does not then detect user, thus allows video capturing device 11 and recognize module 12 continue to keep resting state, use saving electrical source consumption, extend making of video capturing device 11 simultaneously Use the life-span.
In this embodiment, page management module 23 is provided by concern network address (interest web site) The purchase page linking, so that user carries out the commodity purchasing of vending machine 10 by buying the page. Wherein, buy page PG1 to have to buy same commodity (e.g., represented by commodity image PD) First buys key B1 and second purchase key B2, as shown in Figure 5.First purchase key represents first amount of money, Second purchase key represents second amount of money.Wherein, second amount of money is more than first amount of money.In other words, for same One commodity, user can select with the second higher amount of money or buy this commodity with the first relatively low amount of money. For example, second amount of money can be list price or the price (that is, not having discount) of this commodity, and the first gold medal Volume is then the discounted cost of same commodity or free (that is, 0 yuan).In certain embodiments, buy page Face can be page screens or the execution picture of an action application program.
Fig. 6 is the use schematic diagram of the another example peddling system of Fig. 1.Fig. 7 is electronics dress in Fig. 1 The use schematic diagram of the first example put.Fig. 8 is the second example of electronic installation in Fig. 1 using signal Figure.Fig. 9 is the use schematic diagram of the 3rd example of electronic installation in Fig. 1.
Referring to figs. 1 to Fig. 4 and Fig. 6, user operates electronic installation 30, so that electronic installation 30 base In concern network address AD communication link main frame 20, use acquirement and buy page PG1.In other words, electronics dress Put 30 and link purchase page PG1 via concern network address AD, and the screen 34 in electronic installation 30 Page PG1 (step S10) is bought in upper display.
In certain embodiments, electronic installation 30 can be by executing browser program or mobile applications program (APP) come to link via concern network address AD to buy page PG1.
In certain embodiments, concern network address AD can be for network address row (that is, directly with word performance Concern network address AD, as shown in Figure 5) or a bar code (e.g., the figure bar code of representative concern network address AD Deng as shown in Figures 2 and 6).When paying close attention to network address AD for network address row, user can directly input Network address arranges to electronic installation 30, to cause electronic installation 30 to obtain concern network address AD.When concern network address When AD is bar code, user can use electronic installation 30 scanning barcode, to cause electronic installation 30 to take Network address AD must be paid close attention to.
In certain embodiments, with reference to Fig. 2, display device 14 can have mother picture 141 and sprite 142.Mother picture 141 is to show broadcasting content C1.Sprite 142 is to show representative concern The figure bar code of network address AD or network address row, obtain concern network address AD, Jin Erlian with electronic devices 30 Knot buys page PG1 (that is, obtain from the page management module 23 of main frame 20 and buy page PG1).
In other embodiment, concern network address AD can be documented in the outer of the housing 17 of vending machine 10 On surface, as shown in Figures 2 and 6.
In certain embodiments, concern network address AD can be printed on paper, then by this paper is pasted on shell On the outer surface of body 17, and housing 17 is caused to record concern network address AD.In certain embodiments, close Note network address AD also can directly print on the outer surface of housing 17, and causes housing 17 to record concern net Location AD.However, the not so limited system of the present invention.
Link in electronic installation 30 and buy page PG1, the host computer control module 24 of main frame 20 can be detected Buy the selection operation (step S11) that the first purchase key B1 or second in page PG1 buys key B2.
When user 40 is intended to buy commodity with low price or free (that is, first amount of money), user 40 The first purchase key B1 being shown on electronic installation 30 can be clicked, as shown in Figure 7.Electronic installation 30 Enter transaction page PG2 because the first purchase key B1 is selected, as shown in Figure 8.With reference to Fig. 8 in this, Transaction page PG2 has payment button B3 of first amount of money.In certain embodiments, the first purchase key B1 Can have the hyperlink in order to tied transaction page PG2.In this, transaction page PG2 can by main frame 20, Bank main or third party's main frame are provided.
Now, host computer control module 24 detects the selection operation selecting the first purchase key B1, then continue One transaction of corresponding first amount of money of detecting completes signal (i.e., if receive transaction and complete signal) (step Rapid S12).The transaction that host computer control module 24 receives corresponding first amount of money completes signal (step S13), And response transaction completes signal and produces a control signal and via mixed-media network modules mixed-media 13 output control signal to dealer Sell machine 10 (terminal control module 16) (step S14).
User 40 clicks payment button B3 and is paid on line with entering.After completing to pay on line, patted The transaction that platform (e.g., main frame 20, bank main or third party's main frame etc.) can produce corresponding first amount of money is complete Become signal.
When user 40 is intended to buy commodity with list price or price (that is, second amount of money), user 40 The second purchase key B2 being shown on electronic installation 30 can be clicked.Electronic installation 30 is because of the second purchase key B2 is selected and is entered transaction page PG3, as shown in Figure 9.Shown in reference Fig. 9, transaction page PG3 There is payment button B4 of first amount of money.In certain embodiments, the second purchase key B2 can have in order to even The hyperlink of knot transaction page PG3.In this, transaction page PG3 can by main frame 20, bank main or Third party's main frame is provided.
Now, host computer control module 24 detects the selection operation selecting the second purchase key B2, then continue One transaction of corresponding second amount of money of detecting completes signal (i.e., if receive transaction and complete signal) (step Rapid S17).
User 40 clicks payment button B4 and is paid on line with entering.After completing to pay on line, patted The transaction that platform (e.g., main frame 20, bank main or third party's main frame etc.) can produce corresponding second amount of money is complete Become signal.The transaction that host computer control module 24 receives corresponding first amount of money completes signal (step S18), And response transaction completes signal and produces and export a control signal to vending machine 10 (terminal control module 16) (step S19).
In certain embodiments, commodity outloading mechanism 15 has parking space and transfer assembly.Transmission group Part is connected between parking space and commodity outlet 171.At least one commodity are deposited in parking space. Transfer assembly in order to choose the commodity in parking space and by choose commodity transporting to commodity outlet 17, For user pickup.
In some embodiments, when transaction completes signal corresponding to first amount of money, host computer control module 24 Response transaction completes signal and produces and export a control signal (hereinafter referred to as first control signal) to dealer Sell machine 10 (terminal control module 16) (step S14).Terminal control module 16 is via network mould Block 13 receives the first control signal (step S15) from main frame 20, and controls letter according to first Number control commodity outloading mechanism 15 running.Under the control of terminal control module 16, commodity article delivery machine It is right that the very first time after receiving the first control signal for the transfer assembly of structure 15 is chosen from parking space The commodity answered and by the commodity transporting chosen to commodity outlet 171 (step S16).In other words, When terminal control module 16 receives the very first time after the first control signal, terminal control module 16 The transfer assembly driving commodity outloading mechanism 15 takes out corresponding commodity from parking space and is transported to commodity Outlet 171, for user pickup.
When transaction completes signal corresponding to second amount of money, host computer control module 24 response transaction completes letter Number produce and export a control signal (hereinafter referred to as second control signal) to vending machine 10 (terminal Control module 16) (step S19).Terminal control module 16 receives autonomous via mixed-media network modules mixed-media 13 Second control signal (step S20) of machine 20, and commodity article delivery machine is controlled according to the second control signal The running of structure 15.Under the control of terminal control module 16, the transfer assembly of commodity outloading mechanism 15 The second time after receiving the first control signal is chosen corresponding commodity from parking space and incites somebody to action The commodity transporting chosen is to commodity outlet 171 (step S21).In other words, work as terminal control module 16 receive the second control signal after the second time when, terminal control module 16 drive commodity article delivery machine The transfer assembly of structure 15 will take out corresponding commodity and is transported to commodity outlet 171 from parking space, with For user pickup.
Wherein, the second time was less than the very first time.For example, the second time can be immediately (e.g., 0 Second or 1 second), and the very first time can be a waiting time (e.g., 15 seconds, 30 seconds or more than 1 minute Deng).In other words, when terminal control module 16 receives the first control signal, represent that user is choosing Select discount amount, and terminal control module 16 just drives commodity outloading mechanism after then waiting the very first time 15.Now, user such as is forced to before vending machine 10 at the commodity to be picked up, and then user 40 can be Shown advertisement (that is, playing content C1) in viewing display device 14 in waiting process.That is, User 40 watches the advertisement of very first time length to I haven't seen you for ages.Conversely, when terminal control module 16 receives During the second control signal, represent that user 40 is to select non-discount amount, and terminal control module 16 is then Commodity outloading mechanism 15 can be driven, so that (e.g., user 40 need not wait after completing to pay too long at once Only need to wait for the basic time needed for signal transmission and commodity transporting) commodity can be picked up.
In certain embodiments, during waiting shipment, user is except may be selected viewing display dress Put outside shown advertisement on 14, also may be selected shown on the screen 34 of viewing electronic installation 30 Advertisement.
In this, except being available for the of vending machine 10 broadcasting in the ad content stored by advertising database 21 Outside one ad content, also have can electronic devices 30 play ad content (hereinafter referred to as second Ad content).In other words, advertising database 21 stores multiple first ad contents and multiple second Ad content.Advertisement screening module 22 is second wide according to stored by people information is from advertising database 21 Accuse and select at least one second ad content in content to broadcast content as pushing away.Correspond to when transaction completes signal During first amount of money, host computer control module 24 more exports to push away broadcasts content to electronic installation 30, so that electronics dress Put 30 broadcastings push away broadcast content C2 on its screen 34 supply user watch, as shown in Figure 10.
Figure 11 is the local flow chart peddling method of second embodiment of the invention.
In certain embodiments, with reference to Figure 11, it is shown on electronic installation 30 when user 40 clicks During the first purchase key B1, electronic installation 30, in addition to entering transaction page PG2, also produces the first purchase Buy the one of key B1 to be subject to select signal (step S31) and be subject to select signal to be sent to main frame 20 (main frame by this Control module 24).
Host computer control module 24 (walks via the signal that selected that mixed-media network modules mixed-media 25 receives from electronic installation 30 Rapid S32).Host computer control module 24 response is subject to select signal to control operating of advertisement screening module 22, because And under the control of host computer control module 24, advertisement screening module 22 is according to people information from ad data Select in the second ad content stored by storehouse 21 at least one second ad content using as push away broadcast content (step Rapid S33).
When the transaction that host computer control module 24 receives corresponding first amount of money completes signal, main frame Control module 24 exports the first control signal to vending machine 10 (terminal control mould via mixed-media network modules mixed-media 13 Block 16) and export to push away and broadcast content electron device 30 (step S14').
Figure 12 is the local flow chart peddling method of third embodiment of the invention.
In certain embodiments, with reference to Figure 12, when host computer control module 24 receives corresponding first amount of money Transaction when completing signal, host computer control module 24 response transaction completes signal and produces the first control signal And via mixed-media network modules mixed-media 13 output control signal to vending machine 10 (terminal control module 16) (step S14).And, host computer control module 24 response transaction completes signal and controls advertisement screening module 22 Running, thus under the control of host computer control module 24, advertisement screening module 22 according to people information from At least one second ad content is selected using as pushing away in the second ad content stored by advertising database 21 Broadcast content (step S33).Then, in host computer control module 24 pushes away via mixed-media network modules mixed-media 13 output and broadcasts Hold electron device 30 (step 34).
Figure 13 is the local flow chart peddling method of fourth embodiment of the invention.Figure 14 is electricity in Fig. 1 The use schematic diagram of the 5th example of sub-device.
In certain embodiments, with reference to Figure 13, it is shown on electronic installation 30 when user 40 clicks During the first purchase key B1, in addition to entering transaction page PG2, electronic installation 30 can produce the first purchase Buy the one of key B1 to be subject to select signal (step S31) and be subject to select signal to be sent to main frame 20 (main frame by this Control module 24).
Host computer control module 24 (walks via the signal that selected that mixed-media network modules mixed-media 25 receives from electronic installation 30 Rapid S32).Host computer control module 24 response is subject to select signal to control operating of advertisement screening module 22, because And under the control of host computer control module 24, advertisement screening module 22 is according to people information from ad data Select in the second ad content stored by storehouse 21 at least one second ad content using as push away broadcast content (step Rapid S33) and push away via mixed-media network modules mixed-media 25 passback and broadcast content electron device 30 (step S34).
Electronic installation 30 is entered transaction page PG2 because the first purchase key B1 is selected, and it is short to open one Temporarily advertisement windows WD covers in transaction page PG2.In this, electronic installation 30 receives and is derived from main frame 20 push away is broadcast content C2 and playing on of short duration advertisement windows WD/display and is received to push away and broadcast content C2 (step S35), as shown in figure 13.In other words, payment button B3 can broadcast content C2 in pushing away of display in position Lower section so that user 40 cannot click and be traded (paying).
Conversely, when user 40 clicks the second purchase key B2 being shown on electronic installation 30, electricity Sub-device 30 is then directly entered transaction page PG2, and is not turned on of short duration advertisement windows WD.
In certain embodiments, broadcast after content C2 finishes in pushing away, electronic installation 30 just cuts out of short duration Advertisement windows WD is to expose/to show transaction page PG2.
In further embodiments, broadcast after content C2 plays a given time in pushing away, electronic installation 30 is The close key of enable of short duration advertisement windows WD, closes of short duration advertisement windows WD for user and causes electricity Sub-device 30 exposes/shows transaction page PG2.
Figure 15 is the framework block chart peddling system of second embodiment of the invention.Figure 16 is the present invention The local flow chart peddling method of five embodiments.
Refer to Figure 15, main frame 20 also comprises to link detecting module 26, links detecting module 26 and connects Host computer control module 24.
Refer to Figure 15 and Figure 16, link the unlatching operation that detecting module 26 can detect concern network address AD (step S41).Buy page PG1 (step when electronic installation 30 links via concern network address AD When S10), the unlatching that link detecting module 26 detects concern network address AD operates and obtains unlatching operation Source address (step S42).Therefore, host computer control module 24 can be pushed away based on source address output Broadcast content C2 to electronic installation 30 (that is, step S14' or step S34), use and correctly rapidly pass Send to push away and broadcast content C2 to electronic installation 30.
In some embodiments, pushing away and broadcasting content to be Word message, image information or a combination thereof.
In some embodiments, the second ad content system is different from the first ad content, and only the present invention is not As limit.In other embodiments, the second ad content is can be identical with the first ad content.
In certain embodiments, identification module 12 can find out the character image in image by personage's detecting And it is several by analyzing skin pattern, image intensity, face distance proportion, the colour of skin and the face of character image What change obtains the people informations such as age and the sex of the personage in image judging.
In certain embodiments, mixed-media network modules mixed-media 13 can be communication network module (e.g., 2G module, 2.5G Module, 3G module, 4G module or 5G module etc.), wireless network module (e.g., WiFi module, Or IEEE 802.11n module etc.), cable network module or other mixed-media network modules mixed-medias etc., with corresponding using logical News technology, wireless technology or other network technologies and main frame 20 communicate.
In certain embodiments, mixed-media network modules mixed-media 25 can for mixed-media network modules mixed-media (e.g., 2G module, 2.5G module, 3G module, 4G module or 5G module etc.), wireless module (e.g., WiFi module or 802.11 moulds Block etc.) or other mixed-media network modules mixed-medias etc., with corresponding using mechanics of communication, wireless technology or other network technologies With vending machine 10 communication link.
In certain embodiments, mixed-media network modules mixed-media 13 and mixed-media network modules mixed-media 25 can adopt identical network technology, also Heterogeneous networks technology can be adopted.
In certain embodiments, identification module 12 can one or more be processed with terminal control module 16 Unit is realized.Each processing unit can be microprocessor, microcontroller, digital signal processor, miniature Computer, central processing unit, field programming lock array, programmable logic device, stater, logic circuit, Analogous circuit, digital circuit or any setting based on operational order operation signal (analogy and/or numeral) Standby.
In certain embodiments, detector 18 can for infrared detector, light blocking detector or its He must detect detector of personage etc..
In certain embodiments, advertising database 21 can be single or multiple storage elements.Each storage Unit can for read only memory, random access storage device, volatile memory, permanent memory, Static memory, the equipment of dynamic memory, flash memory and/or any storage digital information.For example Storage element can be hard disk, portable disk, memory card, solid state hard disc, type nonvolatile Or other storage devices etc., the present invention is not limited to this.
In certain embodiments, page management module 23, advertisement screening module 22 and host computer control module 24 (and linking detecting module 26) can be realized with one or more processing units.Each processing unit can be Microprocessor, microcontroller, digital signal processor, microcomputer, central processing unit, field programming Lock array, programmable logic device, stater, logic circuit, analogous circuit, digital circuit and/or appoint What equipment Ji Yu operational order operation signal (analogy and/or numeral).
In certain embodiments, main frame 20 can be cloud host machine or live main frame.
In certain embodiments, electronic installation 30 can be smart mobile phone (smart phone), guiding aircraft (PND), digital frame (PDF), e-book (e-book), notebook computer (notebook), Or lithographic plate computer (Tablet or Pad) etc., but the present invention is not limited to this.In other words, electronic installation 30 can be at least have screen 34, one or more processing unit, single or multiple storage element and The equipment of mixed-media network modules mixed-media, with the corresponding functional operation implementing above-mentioned electronic installation 30.Wherein, each process Unit can be microprocessor, microcontroller, digital signal processor, microcomputer, central authorities' process Device, field programming lock array, programmable logic device, stater, logic circuit, analogous circuit, numeral Circuit or any equipment based on operational order operation signal (analogy and/or numeral).Each storage element Can be ROM, random access memory body, impermanent memory body, permanent memory body, static state Memory body, the equipment of dynamic memory body, fast flash memory bank and/or any storage digital information.Mixed-media network modules mixed-media Can be mixed-media network modules mixed-media (e.g., 2G module, 2.5G module, 3G module, 4G module or 5G module Deng), wireless module (e.g., WiFi module or 802.11 modules etc.) or other mixed-media network modules mixed-medias etc., With corresponding using mechanics of communication, wireless technology or other network technologies and other external device (ED)s (e.g., main frame 20) communication link.
It should be noted that although aforementioned sequentially describe each step, but the restriction of this order non-invention, Be familiar with relevant art it should be appreciated that in the case of rationally the execution sequence of part steps can carry out simultaneously or Successively exchange.
To sum up, system and method are peddled according to the present invention, be provided that the business with different consumption sums Product and provide suitable ad content according to the consumption sum that selected, use attraction user and buy simultaneously Carry out ad promotions.In certain embodiments, when user select must not merchandise discount when, commodity can be fast Fast delivers to commodity outlet.Conversely, when user selects to want merchandise discount, commodity then can be relatively Just deliver to commodity outlet later, and user, during waiting commodity to deliver to commodity outlet, makes User's advertisement that then ornamental is play in the display device of vending machine and/or the screen of electronic installation.As This one, user with the relatively low amount of money or even free and obtain the commodity wanted, and can allow factory Business carries out ad promotions.

Claims (17)

1. one kind peddles system it is characterised in that comprising:
One main frame, comprises:
One advertising database, stores most first ad contents and most second ad content;
One page management module, provides the purchase page being linked by a concern network address, wherein this purchase Buy the page and there is one first purchase key and one second purchase key, this first purchase key represents one first The amount of money, and this second purchase key represents one second amount of money more than this first amount of money;
One advertisement screening module, selects at least from those first ad contents according to a people information One is as a broadcasting content, and is believed by choosing with the one of this first purchase key according to this people information Number select at least one to push away as one from those second ad contents and broadcast content;And
One host computer control module, connects this advertising database, this advertisement screening module and this page pipe Reason module, exports this broadcasting content, detecting one transaction completes signal and completes letter according to this transaction Number output one control signal;
One vending machine, comprises:
One housing, has a commodity outlet;
One video capturing device, is embedded on the housing, obtains an image;
One commodity outloading mechanism, in this housing and connect this commodity outlet, deposits at least one Commodity simultaneously transport one of this at least one commodity to this commodity outlet according to this control signal;
One mixed-media network modules mixed-media, in this housing, communication connects this main frame;
One display device, is embedded on the housing;
One identification module, in this housing and connect this video capturing device, carries out this image Personage analyzes to produce a people information;And
One terminal control module, in this housing and connect this mixed-media network modules mixed-media, this display device and This identification module, transmits this people information to this main frame, via this network mould via this mixed-media network modules mixed-media Block receives and is derived from this broadcasting content of this main frame, controls this display device to play this broadcasting content, warp Received this control signal being derived from this main frame by this mixed-media network modules mixed-media and respond the control of this control signal The running of this commodity outloading mechanism;And
One electronic installation, communication connects this main frame, links via this concern network address and shows this purchase page;
Wherein, when this electronic installation exports when should be selected signal of this first purchase key, this host computer control mould According to being selected signal output, this pushed away and broadcast content to this electronic installation tuber;And
Wherein, this electronic installation receives and plays this and push away and broadcasts content, and broadcasts content and finish when this pushes away When, this electronic installation shows the payment button completing signal to concluding the business.
2. peddle system as claimed in claim 1 it is characterised in that this display device have in order to Show a mother picture of this broadcasting content and in order to show the figure bar code that represents this concern network address One sprite, and this electronic installation by scan this figure bar code obtain this concern network address.
3. peddle system as claimed in claim 1 it is characterised in that this concern network address is with a figure Shape bar code is documented on the outer surface of this housing.
4. peddle system as claimed in claim 1 it is characterised in that this concern network address is with word Mode is documented on the outer surface of this housing.
5. peddle system as claimed in claim 1 it is characterised in that this main frame further includes a link Detecting module, this link detecting module connects this host computer control module, and this link detecting module detects this pass One unlatching of note network address operates and obtains a source address of this unlatching operation, this host computer control module more base In this source address export this push away broadcast content give this electronic installation.
6. one kind peddles system it is characterised in that comprising:
One main frame, comprises:
One advertising database, stores most first ad contents;
One page management module, provides the purchase page being linked by a concern network address, wherein this purchase Buy the page and there is one first purchase key and one second purchase key, this first purchase key represents one first The amount of money, and this second purchase key represents one second amount of money more than this first amount of money;
One advertisement screening module, selects at least from those first ad contents according to a people information One is as a broadcasting content;And
One host computer control module, connects this advertising database, this advertisement screening module and this page pipe Reason module, exports this broadcasting content, detecting one transaction completes signal and completes letter according to this transaction Number output one control signal;And
One vending machine, comprises:
One housing, has a commodity outlet;
One video capturing device, is embedded on the housing, obtains an image;
One commodity outloading mechanism, in this housing and connect this commodity outlet, deposits at least one Commodity simultaneously transport one of this at least one commodity to this commodity outlet according to this control signal;
One mixed-media network modules mixed-media, in this housing, communication connects this main frame;
One display device, is embedded on the housing;
One identification module, in this housing and connect this video capturing device, carries out this image Personage analyzes to produce a people information;And
One terminal control module, in this housing and connect this mixed-media network modules mixed-media, this display device and This identification module, transmit this people information to this main frame, receive from this main frame this broadcasting content, This display device is controlled to play this broadcasting content and receive this control signal from this main frame;
Wherein, when this transaction completes signal corresponding to this first amount of money, this terminal control module rings Should control signal when controlling this commodity outloading mechanism one first after receiving this control signal Between transport this commodity to this commodity outlet;Wherein, when this transaction complete signal correspond to this second During the amount of money, this terminal control module responds this control signal and controls this commodity outloading mechanism in receiving One second time after this control signal transports this commodity to this commodity outlet;And wherein, should Second time was less than this very first time.
7. peddle system as claimed in claim 6 it is characterised in that this display device have in order to Show a mother picture of this broadcasting content and in order to show the figure bar code that represents this concern network address One sprite, and this electronic installation by scan this figure bar code obtain this concern network address.
8. peddle system as claimed in claim 6 it is characterised in that this concern network address is with a figure Shape bar code is documented on the outer surface of this housing.
9. peddle system as claimed in claim 6 it is characterised in that this concern network address is with word Mode is documented on the outer surface of this housing.
10. peddle system as claimed in claim 6 it is characterised in that this advertising database more stores Most second ad contents, this advertisement screening module is more according to this people information from those the second ad contents Middle at least one is selected to push away as one and broadcast content, and when this transaction completes signal corresponding to this first amount of money When, this host computer control module more exports this and pushes away broadcasts content to an electronic installation.
11. peddle system as claimed in claim 10 it is characterised in that this main frame further includes one even Knot detecting module, this link detecting module connects this host computer control module, and the detecting of this link detecting module should One unlatching of concern network address operates and obtains a source address of this unlatching operation, this host computer control module base In this source address, this is pushed away and broadcast content and export to this electronic installation.
12. one kind peddle method it is characterised in that comprising:
Receive the people information from a vending machine, wherein this people information is by carrying out this vending machine The personage of an accessed image analyzes and produces;
At least one is selected as a broadcasting content from most first ad contents according to this people information;
Export this broadcasting content to this vending machine, in this broadcasting of display device carousel of this vending machine Hold;
The one first purchase key or one second that detecting one is bought in the page buys the selection operation of key, wherein should First buys key corresponds to one first amount of money, and this second is bought key and correspond to more than this first amount of money one the Two amount of money;
Receive to a transaction of first amount of money or this second amount of money signal should be completed;And
Respond this transaction and complete signal output one control signal to this vending machine, so that this vending machine is according to this Control signal is by a commodity transporting to a commodity outlet.
13. peddle method as claimed in claim 12 it is characterised in that when this transaction completes signal During corresponding to this first amount of money, this vending machine according to this control signal by this commodity in receive this control letter A very first time after number is sent to this commodity outlet;Correspond to this second gold medal when this transaction completes signal During volume, this vending machine according to this control signal by this commodity when receiving one second after this control signal Between be sent to this commodity outlet;And this second time is less than this very first time.
14. peddle method as claimed in claim 12 it is characterised in that further including:
Receive this first purchase key from an electronic installation one is selected signal;
According to this people information with should be selected in signal behavior at least one second ad content pushes away as one and broadcast Hold;And
Transmit this and push away and broadcast content to this electronic installation.
15. peddle method as claimed in claim 14 it is characterised in that further including:
One unlatching operation of detecting one concern network address;And
Obtain a source address of this unlatching operation;
Wherein, this pushes away and broadcasts the transfer step of content and include:This is exported according to this source address push away and broadcast content extremely This electronic installation.
16. peddle method as claimed in claim 12 it is characterised in that further including:
One unlatching operation of detecting one concern network address;
Obtain a source address of this unlatching operation;
Select at least one second ad content to push away as one according to this people information and broadcast content;And
When this transaction completes signal and corresponds to this first amount of money, export in this pushes away and broadcast according to this source address Hold to an electronic installation.
17. peddle method as claimed in claim 12 it is characterised in that further including:
Receive this first purchase key from an electronic installation one is selected signal;And
According to this people information with should be selected in signal behavior at least one second ad content pushes away as one and broadcast Hold, and return this and push away and broadcast content to this electronic installation so that this electronic installation show this push away broadcast in be dissolved in right Should first purchase key a payment button on.
CN201510477258.5A 2015-08-06 2015-08-06 Selling system and method Withdrawn CN106447927A (en)

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Application publication date: 20170222