CN104991936B - A kind of target information acquisition, method for pushing and device - Google Patents

A kind of target information acquisition, method for pushing and device Download PDF

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CN104991936B
CN104991936B CN201510395292.8A CN201510395292A CN104991936B CN 104991936 B CN104991936 B CN 104991936B CN 201510395292 A CN201510395292 A CN 201510395292A CN 104991936 B CN104991936 B CN 104991936B
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information
audio
file
commodity
coding
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CN104991936A (en
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梁捷
江卫忠
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Alibaba China Co Ltd
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Guangzhou Dongjing Computer Technology Co Ltd
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Priority to PCT/CN2016/079760 priority patent/WO2017005035A1/en
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Abstract

The invention discloses a kind of target information acquisition methods and device, this method to include:Mobile terminal records the currently playing at least part of audio-frequency information of multimedia file, generates corresponding audio file/coding information;Audio file/coding information is sent to server to inquire about and the associated target information of audio file/coding information;Wherein, audio file/coding information associates in advance with least one target information, and is stored in advance in server;Receive and display server find with the associated target information of audio file/coding information;Wherein, target information is commodity/service information;And receive and instruction is selected/clicked on to commodity/service information, to enter the corresponding commodity/service transaction flow of commodity/service information.Using the present invention, can quickly and conveniently determine and associated target information in the multimedia file of broadcasting, lifting user experience.

Description

A kind of target information acquisition, method for pushing and device
Technical field
The present invention relates to advertisement shopping technical field, more particularly to a kind of acquisition of target information, method for pushing and device.
Background technology
Now, more and more Commdity advertisements are implanted in multimedia video, for example, when watching video on website, A bit of Commdity advertisement can be implanted into before video starts or in playing process.When user is to the purchase interested and desired of a certain commodity When buying, traditional commodity purchasing mode is usually:User remembers trade name, and then into electric business website, search commercial articles are bought. But above-mentioned buying pattern is, it is necessary to remember the brand or type of merchandize in advertisement, then in online search, purchase, consumption Flow is longer, and user experience has much room for improvement.
The content of the invention
, can quickly, just the invention mainly solves the technical problem of providing a kind of target information acquisition methods and device The relevant information with the commodity of Advertisement association in the multimedia file of broadcasting is determined promptly, lifts user experience.
In order to solve the above technical problems, one aspect of the present invention is:A kind of target information acquisition side is provided Method, the described method includes:Mobile terminal records the currently playing at least part of audio-frequency information of multimedia file, and generation is corresponding Audio file/coding information;Audio file/the coding information is sent to server to inquire about and the audio file/coding The target information of information association;Wherein, audio file/coding information associates in advance with least one target information, and advance It is stored in the server;Receive and show that the whois lookup arrives associated with the audio file/coding information Target information;Wherein, the target information is commodity/service information;And receive selection to the commodity/service information/ Click commands, to enter the corresponding commodity/service transaction flow of the commodity/service information.
Wherein, the mobile terminal records the currently playing at least part of audio-frequency information of multimedia file, and generation is corresponding Audio file/coding information the step of be specially:The mobile terminal detects input by user to intercutting in more matchmakers During the recording operation of the advertisement of any play position of body file, according at the time of detecting the recording operation from the advertisement Obtain the audio-frequency information of the predetermined amount of time before the moment, audio-frequency information described in Record and Save is to generate corresponding sound Frequency file/coding information.
Wherein, the mobile terminal records the currently playing at least part of audio-frequency information of multimedia file, and generation is corresponding Audio file/coding information the step of be specially:The mobile terminal detects input by user to the multimedia file Recording operation when, according to detecting at the time of the recording operation before the moment is obtained from the multimedia file The audio-frequency information of one predetermined amount of time, audio-frequency information described in Record and Save is to generate corresponding audio file/coding information.
In order to solve the above technical problems, another technical solution used in the present invention is:A kind of target information is provided to obtain Device, described device include:Recording module, it is raw for recording at least part of audio-frequency information of currently playing multimedia file Into corresponding audio file/coding information;Sending module, for sending audio file/coding letter of the recording module generation Cease to server to inquire about and the associated target information of audio file/coding information;Wherein, audio file/coding information Associate, and be stored in advance in the server in advance with least one target information;Receiving module, for receiving the clothes Device of being engaged in is finding with the associated target information of audio file/coding information;Wherein, the target information is commodity/clothes Business information;And execution module, for showing the commodity/service information, and receive the choosing to the commodity/service information / click commands are selected, to enter the corresponding commodity/service transaction flow of the commodity/service information.
Wherein, the recording module is used to detect input by user arbitrarily plays position to intercutting in the multimedia file During the recording operation for the advertisement put, according to detecting at the time of the recording operation before the moment is obtained from the advertisement A predetermined amount of time audio-frequency information, audio-frequency information described in Record and Save is to generate corresponding audio file/coding information.
Wherein, when the recording module is used to detect recording operation input by user to the multimedia file, root According to the predetermined amount of time detected at the time of the recording operation before the moment is obtained from the multimedia file Audio-frequency information, audio-frequency information described in Record and Save is to generate corresponding audio file/coding information.
In order to solve the above technical problems, another technical solution used in the present invention is:A kind of target information push is provided Method, the described method includes:Receive audio file/coding information of mobile terminal transmission, the audio file/coding information At least part of audio-frequency information of currently playing multimedia file recorded for the mobile terminal generates;According to what is received The audio file/coding information searches associated target information;Wherein, audio file/coding information and at least one target Information is associated and pre-saved in advance;And the target information found is sent to the mobile terminal.
Wherein, the target information is commodity/service information, including at least commodity selling site information, commodity and service net Stand information, the one of which of buyer's guide site information.
In order to solve the above technical problems, another technical solution used in the present invention is:A kind of target information pusher, Described device includes:Memory module, for preserving audio file/coding information and associated target information, each audio file/ Coding information is associated with least one target information;Receiving module, the audio file/coding sent for receiving a mobile terminal Information, the audio file/coding information are at least part of for the currently playing multimedia file that the mobile terminal is recorded Audio-frequency information and generate;Enquiry module, for the audio file/coding information that is received according to the receiving module in institute State and associated target information is searched in memory module;And sending module, for the mesh for finding the enquiry module Mark information is sent to the mobile terminal.
Wherein, the target information is commodity/service information, including at least commodity selling site information, commodity and service net Stand information, the one of which of buyer's guide site information.
Such scheme, records at least part of audio-frequency information of currently playing multimedia file to generate by mobile terminal Corresponding audio file/coding information, and matched target information is inquired about in the server, so as to fulfill quick, convenient Ground determines the relevant information with target association, allows users to quickly obtain target information, lifts user experience.
Brief description of the drawings
Fig. 1 is a kind of flow chart of an embodiment of target information acquisition methods of the present invention;
Fig. 2 is a kind of flow chart of one embodiment of target information method for pushing of the present invention;
Fig. 3 is a kind of structure diagram of an embodiment of target information acquisition device of the present invention;
Fig. 4 is a kind of structure diagram of one embodiment of target information pusher of the present invention.
Embodiment
The present invention is described in detail with embodiment below in conjunction with the accompanying drawings.
Referring to Fig. 1, be a kind of flow chart of an embodiment of target information acquisition methods of the present invention, this method bag Include:
Step S10, mobile terminal record the currently playing at least part of audio-frequency information of multimedia file, and generation is corresponding Audio file/coding information.
In the present embodiment, step S10 is specially:The mobile terminal detects input by user to intercutting in more matchmakers Body file starts, the recording operation of middle or ending advertisement when, according to being obtained at the time of detecting the recording operation from advertisement The audio-frequency information of the predetermined amount of time before the moment is taken, the Record and Save audio-frequency information is literary to generate corresponding audio Part/coding information.
Specifically, the multimedia file of mobile terminal playing can be network video file.When mobile terminal prepares to play During the multimedia file, the advertisement of certain time length, or mobile terminal playing multimedia text can be first played in start time During part to a certain moment, the advertisement of certain time length can be intercutted.Therefore, when playing advertisement as described above, mobile terminal response is used At least part audio of the advertisement is recorded in the recording operation at family, to generate corresponding audio file/coding information.
In another embodiment, step S10 is specially:The mobile terminal detects input by user to multimedia text It is one pre- before obtaining the moment from the multimedia file at the time of recording operation according to detecting during the recording operation of part The audio-frequency information for section of fixing time, the Record and Save audio-frequency information is to generate corresponding audio file/coding information.
Specifically, the multimedia file of mobile terminal playing can be network video file, can also be local video text Part.When the mobile terminal playing multimedia file, user can freely select the part for needing to record according to the content of broadcasting, Therefore, the currently playing at least part of audio-frequency information of multimedia file is recorded in the recording operation of mobile terminal response user, To generate corresponding audio file/coding information.For example, when the multimedia file that mobile terminal is playing at a time goes out Showed with the relevant content of a commodity, e.g., the tinkle of bells of certain brand mobile phone, advertising segment of some commodity, etc., at this time, user Recording operation can be carried out to the mobile terminal, to record the audio of the fragment, be believed with generating corresponding audio file/coding Breath.
Wherein, the coding information generated as described above can be that mobile terminal to the audio file of generation encode/press The fileinfo for contracting and being formed, to reduce the size of audio file, the data volume for saving transmission file simultaneously improves transmission speed.
In addition, the mobile terminal in each embodiment of the present invention can be that mobile phone, tablet computer etc. have multimedia File plays and the electronic equipment of sound-recording function.
Step S11, sends the audio file/coding information and is closed to server with inquiring about with the audio file/coding information The target information of connection.
Wherein, which associates with least one target information, and is stored in advance in server In.
In the present embodiment, which is commodity/service information.
In step s 11, which uploads onto the server audio file/coding information of generation, in server Audio file/the coding information and associated commodity/service information (target information) of each series advertisements are pre-saved.Wherein, Audio file/coding information of each advertisement and one or more commodity/service information associations.The commodity/service information is at least The one of which for introducing site information including selling the site information of the commodity, the site for service information of the commodity, the commodity.
After the server receives audio file/coding file that mobile terminal uploads, in each series advertisements pre-saved Audio file/coding information and associated commodity/service information in carry out matching inquiry, with determine with the mobile terminal on The matched commodity/service information of the audio file of biography/coding file.Such as, server is preserving the audio file of advertisement/coding letter Increase corresponding identification keyword during breath for it, this is associated commodity/service information according to identification keyword. Server receive mobile terminal upload audio file/coding file, and the audio file with pre-saving/coding file into Row compares frame by frame, to determine whether for identical audio file/coding file, so that it is determined that associated commodity/service information.
In other embodiments, which can also be music information, cartographic information etc..Below with the target Information be cartographic information exemplified by illustrate.
When the target information is cartographic information, it includes road name, building name, range information etc. mutually inside the Pass Hold.When mobile terminal is playing a multimedia file (local file or network file), user can be according to currently The content selection of broadcasting needs the content of recording audio information.Such as, the introduction at a showplace sight spot is currently played, user wants to know The situation that the geographical location and periphery at the road sight spot can have dinner and stay, then user can record to the mobile terminal Operation, to record the audio of the fragment, to generate corresponding audio file/coding information, and uploads this section audio file/coding Information is to server.Audio file/coding information and associated cartographic information of the server from each sight spot pre-saved Middle carry out matching inquiry, to determine the audio file/matched cartographic information of coding file at the sight spot uploaded with the mobile terminal.
Step S12, receives and shows target associated with the audio file/coding information letter that the whois lookup arrives Breath.
In step s 12, when the whois lookup is matched to the audio file uploaded with the mobile terminal/coding file During target information, mobile terminal is fed back to.
Further, which can show a window on the interface for playing multimedia file, for showing this Commodity/service information;Can also be by the changing interface of broadcasting multimedia file to another interface, individually to show the commodity/clothes Business information.
Step S13, receives and selects/clicks on instruction to the commodity/service information, to enter the commodity/service information pair The commodity/service transaction flow answered.
As described above, the commodity/service information includes at least site information, the site for service of the commodity for selling the commodity Information, the one of which for introducing site information of the commodity.The commodity/service of display is believed when the mobile terminal receives user The operation (selecting/clicking on) of breath, enters corresponding commodity/service transaction flow after identifying the operational motion.
For example, the commodity/service information that shows of the mobile terminal is the page of commodity purchasing website, when receiving user couple After the selection operation of " purchase " on the page, jump to corresponding purchase, pay the page, so as to complete the transaction of the commodity.
Using embodiment of the present invention, at least part of audio of currently playing multimedia file is recorded by mobile terminal Information and generate corresponding audio file/coding information, and matched target information is inquired about in the server, so that soon It is fast, easily determine with the relevant information of target association, allow users to quickly obtain target information, lift user experience.
Referring to Fig. 2, for a kind of flow chart of one embodiment of target information method for pushing of the present invention, this method includes:
Step S20, receives audio file/coding information that a mobile terminal is sent.Wherein, the audio file/coding letter At least part of audio-frequency information of currently playing multimedia file recorded for the mobile terminal is ceased to generate.
In the present embodiment, the generation of the audio file/coding information is specially:The mobile terminal detects that user is defeated Enter to intercut start in the multimedia file, the recording operation of middle or ending advertisement when, according to detecting that the recording grasps Obtain from advertisement the audio-frequency information of the predetermined amount of time before the moment at the time of work, the Record and Save audio-frequency information with Generate corresponding audio file/coding information.
Specifically, the multimedia file of mobile terminal playing can be network video file.When mobile terminal prepares to play During the multimedia file, the advertisement of certain time length, or mobile terminal playing multimedia text can be first played in start time During part to a certain moment, the advertisement of certain time length can be intercutted.Therefore, when playing advertisement as described above, mobile terminal response is used At least part audio of the advertisement is recorded in the recording operation at family, to generate corresponding audio file/coding information.
In another embodiment, the generation of the audio file/coding information is specially:The mobile terminal detects user During the recording operation to the multimedia file of input, obtained according to detecting at the time of the recording operation from the multimedia file The audio-frequency information of the predetermined amount of time before the moment is taken, the Record and Save audio-frequency information is literary to generate corresponding audio Part/coding information.
Specifically, the multimedia file of mobile terminal playing can be network video file, can also be local video text Part.When the mobile terminal playing multimedia file, user can freely select the part for needing to record according to the content of broadcasting, Therefore, the currently playing at least part of audio-frequency information of multimedia file is recorded in the recording operation of mobile terminal response user, To generate corresponding audio file/coding information.For example, when the multimedia file that mobile terminal is playing at a time goes out Showed with the relevant content of a commodity, e.g., the tinkle of bells of certain brand mobile phone, advertising segment of some commodity, etc., at this time, user Recording operation can be carried out to the mobile terminal, to record the audio of the fragment, be believed with generating corresponding audio file/coding Breath.
Wherein, the coding information generated as described above can be that mobile terminal to the audio file of generation encode/press The fileinfo for contracting and being formed, to reduce the size of audio file, to save the data volume of transmission file and improve transmission speed.
Step S21, associated target information is searched according to the audio file received/coding information.
Wherein, audio file/coding information associates in advance with least one target information, and pre-saves.
In the present embodiment, which is commodity/service information.
Audio file/coding information of each series advertisements and associated commodity/service information have been pre-saved in server (target information).Wherein, audio file/coding information of each advertisement and one or more commodity/service information associations.The business Product/information on services, which includes at least, to be sold the site informations of the commodity, the site for service information of the commodity, the commodity and introduces website The one of which of information.
After the server receives audio file/coding file that mobile terminal uploads, in each series advertisements pre-saved Audio file/coding information and associated commodity/service information in carry out matching inquiry, with determine with the mobile terminal on The matched commodity/service information of the audio file of biography/coding file.
Step S22, the target information found is sent to the mobile terminal.
When whois lookup target information matched to the audio file uploaded with the mobile terminal/coding file, It is fed back to mobile terminal so that mobile terminal can show the target information when receiving the target information.And when When the target information is commodity/service information, mobile terminal receives and selects/clicks on instruction to the target information, is somebody's turn to do with entering The corresponding commodity/service transaction flow of commodity/service information.
Referring to Fig. 3, be a kind of structure diagram of an embodiment of target information acquisition device of the present invention, the device 30 include recording module 31, sending module 32, receiving module 33 and execution module 34.
The recording module 31 is used to record at least part of audio-frequency information of currently playing multimedia file, and generation is corresponding Audio file/coding information.
In the present embodiment, which is used to detect and input by user is opened in the multimedia file intercutting Begin, the recording operation of middle or ending advertisement when, according to the moment is obtained at the time of detecting the recording operation from advertisement The audio-frequency information of a predetermined amount of time before, the Record and Save audio-frequency information are believed with generating corresponding audio file/coding Breath.Specifically, the multimedia file of mobile terminal playing can be network video file.When mobile terminal prepares to play more matchmakers During body file, can first play the advertisement of certain time length in start time, or the mobile terminal playing multimedia file to certain During one moment, the advertisement of certain time length can be intercutted.Therefore, when playing advertisement as described above, the recording module 31 response user Recording operation record at least part audio of the advertisement, to generate corresponding audio file/coding information.
In another embodiment, which is used to detect the recording input by user to the multimedia file During operation, according to the predetermined amount of time detected at the time of the recording operation before the moment is obtained from the multimedia file Audio-frequency information, the Record and Save audio-frequency information is to generate corresponding audio file/coding information.
Specifically, the multimedia file of mobile terminal playing can be network video file, can also be local video text Part.When the mobile terminal playing multimedia file, user can freely select the part for needing to record according to the content of broadcasting, Therefore, at least part of audio letter of currently playing multimedia file is recorded in the recording operation of the recording module 31 response user Breath, to generate corresponding audio file/coding information.For example, the multimedia file played when mobile terminal at certain for the moment Carve showed with the relevant content of a commodity, e.g., the tinkle of bells of certain brand mobile phone, advertising segment of some commodity, etc., at this time, User can carry out recording operation to the mobile terminal, to record the audio of the fragment, to generate corresponding audio file/coding Information.
Wherein, the coding information generated as described above can be that mobile terminal to the audio file of generation encode/press The fileinfo for contracting and being formed, to reduce the size of audio file, to save the data volume of transmission file and improve transmission speed.
The sending module 32 be used for send the recording module 31 generation audio file/coding information to server so that The server lookup and the associated target information of audio file.Wherein, the audio file/coding information with it is at least one Target information associates, and is stored in advance in server.
In the present embodiment, which is commodity/service information.
Audio file/coding information of each series advertisements and associated commodity/service information have been pre-saved in server (target information).Wherein, audio file/coding information of each advertisement and one or more commodity/service information associations.The business Product/information on services, which includes at least, to be sold the site informations of the commodity, the site for service information of the commodity, the commodity and introduces website The one of which of information.
The receiving module 33 is used to receive target associated with the audio file/coding information letter that the whois lookup arrives Breath.
The execution module 34 is used to show the commodity/service information, and receive selection to the commodity/service information/ Click commands, to enter the corresponding commodity/service transaction flow of the commodity/service information.
The execution module 34 can show a window on the interface for playing multimedia file, for showing the commodity/clothes Business information;Can also be by the changing interface of broadcasting multimedia file to another interface, individually to show the commodity/service information.
When the execution module 34 receives operation (select/click on) of the user to the commodity/service information of display, identification should Enter corresponding commodity/service transaction flow after operational motion.For example, the commodity/service information that the mobile terminal is shown is business Product buy the page of website, after user is received to the selection operation of " purchase " on the page, jump to corresponding purchase, prop up The page is paid, so as to complete the transaction of the commodity.
Referring to Fig. 4, be a kind of structure diagram of one embodiment of target information pusher of the present invention, the device 40 Including memory module 41, receiving module 42, enquiry module 43 and sending module 44.
The memory module 41 is used to preserve audio file/coding information and associated target information, each audio file/volume Code information is associated with least one target information.Audio file/coding of each series advertisements has been pre-saved in the memory module 41 Information and associated target information.
In the present embodiment, which is commodity/service information.Wherein, audio file/coding of each advertisement Information is associated with one or more commodity/service information (target information).The commodity/service information, which includes at least, sells the commodity Site information, site for service information, the one of which for introducing site information of the commodity of the commodity.
The receiving module 42 is used to receive audio file/coding information that a mobile terminal is sent, the audio file/coding Information for the mobile terminal record at least part of audio of currently playing multimedia file and generate.
In the present embodiment, the generation of the audio file/coding information is specially:The mobile terminal detects that user is defeated Enter to intercut start in the multimedia file, the recording operation of middle or ending advertisement when, according to detecting that the recording grasps Obtain from advertisement the audio-frequency information of the predetermined amount of time before the moment at the time of work, the Record and Save audio-frequency information with Generate corresponding audio file/coding information.
Specifically, the multimedia file of mobile terminal playing can be network video file.When mobile terminal prepares to play During the multimedia file, the advertisement of certain time length, or mobile terminal playing multimedia text can be first played in start time During part to a certain moment, the advertisement of certain time length can be intercutted.Therefore, when playing advertisement as described above, mobile terminal response is used At least part audio of the advertisement is recorded in the recording operation at family, to generate corresponding audio file/coding information.
In another embodiment, which detects the recording operation input by user to the multimedia file When, according to the sound for detecting at the time of the recording operation predetermined amount of time before the moment is obtained from the multimedia file Frequency information, the Record and Save audio-frequency information is to generate corresponding audio file/coding information.
Specifically, the multimedia file of mobile terminal playing can be network video file, can also be local video text Part.When the mobile terminal playing multimedia file, user can freely select the part for needing to record according to the content of broadcasting, Therefore, the currently playing at least part of audio-frequency information of multimedia file is recorded in the recording operation of mobile terminal response user, To generate corresponding audio file/coding information.For example, when the multimedia file that mobile terminal is playing at a time goes out Showed with the relevant content of a commodity, e.g., the tinkle of bells of certain brand mobile phone, advertising segment of some commodity, etc., at this time, user Recording operation can be carried out to the mobile terminal, to record the audio of the fragment, be believed with generating corresponding audio file/coding Breath.
Wherein, the coding information generated as described above can be that mobile terminal to the audio file of generation encode/press The fileinfo for contracting and being formed, to reduce the size of audio file, to save the data volume of transmission file and improve transmission speed.
Audio file/coding information that the enquiry module 43 is used to be received according to the receiving module 42 is in the memory module It is middle to search associated target information.After the receiving module 42 receives audio file/coding file that mobile terminal uploads, this is looked into Ask the audio file/coding information for all kinds of targets that module 43 is pre-saved in the memory module 41 and associated target information Middle carry out matching inquiry, to determine the audio file/matched target information of coding file uploaded with the mobile terminal.
The sending module 44 is used to send the target information that the enquiry module 43 is found to the mobile terminal.When this is looked into When inquiry module 43 finds target information matched with audio file/coding file of mobile terminal upload, it is fed back to Mobile terminal so that mobile terminal can show the target information when receiving the target information and/or receive to this Target information selects/clicks on instruction, to enter the corresponding commodity/service transaction flow of the target information.
A kind of target information acquisition methods and device provided by the invention, currently playing more matchmakers are recorded by mobile terminal At least part of audio-frequency information of body file and generate corresponding audio file/coding information, and in the server inquiry with its The target information matched somebody with somebody, so as to quickly and conveniently determine the relevant information with the commodity of Advertisement association, lifts user experience.
The foregoing is merely embodiments of the present invention, are not intended to limit the scope of the invention, every to utilize this The equivalent structure or equivalent flow shift that description of the invention and accompanying drawing content are made, it is relevant to be directly or indirectly used in other Technical field, is included within the scope of the present invention.

Claims (8)

  1. A kind of 1. target information acquisition methods, it is characterised in that the described method includes:
    Mobile terminal records the currently playing at least part of audio-frequency information of multimedia file, generates corresponding audio file/volume Code information, wherein, when the mobile terminal detects recording operation input by user to the multimedia file, according to detection The audio of a predetermined amount of time to before obtaining the moment at the time of recording operation from the multimedia file is believed Breath, audio-frequency information described in Record and Save is to generate corresponding audio file/coding information;
    Audio file/the coding information is sent to server to inquire about and the associated target of audio file/coding information Information;Wherein, audio file/coding information associates in advance with least one target information, and is stored in advance in the service In device;
    Receive and show that the whois lookup is arriving with the associated target information of audio file/coding information;Wherein, institute It is commodity/service information to state target information;And
    Reception selects/clicks on instruction to the commodity/service information, to enter the corresponding business of commodity/service information Product/service transacting flow.
  2. 2. target information acquisition methods according to claim 1, it is characterised in that the mobile terminal is recorded currently playing At least part of audio-frequency information of multimedia file, the step of generating corresponding audio file/coding information further includes:
    The mobile terminal detects the record input by user to intercutting in the advertisement of any play position of the multimedia file When sound operates, according to the scheduled time detected at the time of the recording operation before the moment is obtained from the advertisement The audio-frequency information of section, audio-frequency information described in Record and Save is to generate corresponding audio file/coding information.
  3. 3. a kind of target information acquisition device, it is characterised in that described device includes:
    Recording module, for recording at least part of audio-frequency information of currently playing multimedia file, generates corresponding audio text Part/coding information, wherein, when detecting recording operation input by user to the multimedia file, according to detecting The audio-frequency information of the predetermined amount of time before the moment is obtained from the multimedia file at the time of recording operation, is recorded And the audio-frequency information is preserved to generate corresponding audio file/coding information;
    Sending module, for send audio file/coding information of recording module generation to server with inquire about with it is described The associated target information of audio file/coding information;Wherein, audio file/coding information and at least one target information are advance Association, and be stored in advance in the server;
    Receiving module is arriving with the associated target information of audio file/coding information for receiving the whois lookup; Wherein, the target information is commodity/service information;And
    Execution module, for showing the commodity/service information, and receives and the commodity/service information is selected/clicked on Instruction, to enter the corresponding commodity/service transaction flow of the commodity/service information.
  4. 4. target information acquisition device according to claim 3, it is characterised in that the recording module is additionally operable to detect It is input by user to intercutting in the recording operation of the advertisement of any play position of the multimedia file, according to detecting The audio-frequency information of the predetermined amount of time before the moment, Record and Save are obtained from the advertisement at the time of recording operation The audio-frequency information is to generate corresponding audio file/coding information.
  5. A kind of 5. target information method for pushing, it is characterised in that the described method includes:
    Audio file/coding information of mobile terminal transmission is received, the audio file/coding information is the mobile terminal Record at least part of audio-frequency information of currently playing multimedia file and generate, wherein, detect input by user to institute When stating the recording operation of multimedia file, institute is obtained at the time of the recording operation from the multimedia file according to detecting State the audio-frequency information of the predetermined amount of time before the moment, audio-frequency information described in Record and Save is to generate corresponding audio text Part/coding information;
    Associated target information is searched according to the audio file received/coding information;Wherein, audio file/coding letter Breath is associated and pre-saved in advance with least one target information;And
    The target information found is sent to the mobile terminal.
  6. 6. target information method for pushing according to claim 5, it is characterised in that the target information is commodity/service Information, including at least commodity selling site information, commodity and service site information, buyer's guide site information one of which.
  7. 7. a kind of target information pusher, it is characterised in that described device includes:
    Memory module, for preserving audio file/coding information and associated target information, each audio file/coding information Associated with least one target information;
    Receiving module, the audio file/coding information sent for receiving a mobile terminal, the audio file/coding information At least part of audio-frequency information of currently playing multimedia file recorded for the mobile terminal generates, wherein, detect During recording operation input by user to the multimedia file, according at the time of detecting the recording operation from more matchmakers Obtain the audio-frequency information of the predetermined amount of time before the moment in body file, audio-frequency information described in Record and Save is to generate Corresponding audio file/coding information;
    Enquiry module, for the audio file/coding information that is received according to the receiving module in the memory module It is middle to search associated target information;And
    Sending module, the target information for the enquiry module to be found are sent to the mobile terminal.
  8. 8. target information pusher according to claim 7, it is characterised in that the target information is commodity/service Information, including at least commodity selling site information, commodity and service site information, buyer's guide site information one of which.
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