CN103647755A - Advertisement broadcasting method, server, client and system - Google Patents
Advertisement broadcasting method, server, client and system Download PDFInfo
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- CN103647755A CN103647755A CN201310585960.4A CN201310585960A CN103647755A CN 103647755 A CN103647755 A CN 103647755A CN 201310585960 A CN201310585960 A CN 201310585960A CN 103647755 A CN103647755 A CN 103647755A
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Abstract
The invention discloses an advertisement broadcasting method, a server, a client and a system which enable balanced broadcasting times of multiple advertisements on a carousel advertising space for the same user. The advertisement broadcasting method comprises receiving an advertisement broadcasting request being sent by the client and carrying combination of user identification and carousel advertising space identification; based on the combination of the user identification and the carousel advertising space identification and preset correspondence of advertisement broadcasting round information, determining corresponding advertisement broadcasting round information to the combination, carried in the advertisement broadcasting request, of the user identification and the carousel advertising space identification; determining an advertisement to be broadcast according to the determined advertisement broadcasting round information; and sending the advertisement to be broadcast to the client for broadcasting.
Description
Technical field
The present invention relates to multimedia messages and play field, relate in particular to a kind of advertisement broadcast method, server, client and system.
Background technology
In prior art, carousel advertisement position on the Internet is when playing a plurality of different advertisement, re-set target is that the plurality of different advertisement is carried out to loop play according to fixing sequencing, more balanced to guarantee the number of times that each advertisement occurs in this carousel advertisement position within a period of time.
Yet, user object when the advertisement broadcasting scheme of current carousel advertisement position can't be considered to play each advertisement, therefore probably appear on a carousel advertisement position, same advertisement is to same user's repeat playing situation repeatedly, and other advertisement was not play to this user.Visible such scheme reasonability is poor, can cause each advertisement unbalanced for same user's broadcasting time.
Summary of the invention
The embodiment of the present invention provides a kind of advertisement broadcast method, server, client and system, uses so that a plurality of advertisements on carousel advertisement position are comparatively balanced for same user's broadcasting time.
The embodiment of the present invention provides a kind of advertisement broadcast method, comprising:
Receive the advertisement playing request of the combination of carrying user ID and carousel advertising site mark of client transmission;
According to the combination of user ID and carousel advertising site mark, and advertisement plays the default corresponding relation between round information, determines that round information is play in the advertisement of the combination correspondence of the user ID of carrying in described advertisement playing request and carousel advertising site mark;
According to definite advertisement, play round information and determine advertisement to be played;
Described advertisement to be played is sent to described client plays.
The embodiment of the present invention provides a kind of advertisement broadcast method, comprising:
To server, send the advertisement playing request of the combination of carrying user ID and carousel advertising site mark;
Receive the advertisement to be played that described server returns, and play at carousel advertisement position corresponding to described carousel advertising site mark.
The embodiment of the present invention also provides a kind of server, comprising:
The first receiving element, for receiving the advertisement playing request of the combination of carrying user ID and carousel advertising site mark of client transmission;
The first determining unit, be used for according to the combination of user ID and carousel advertising site mark, and the default corresponding relation between round information is play in advertisement, determine that round information is play in the advertisement of the combination correspondence of the user ID of carrying in described advertisement playing request and carousel advertising site mark;
The second determining unit, determines advertisement to be played for playing round information according to definite advertisement;
The first transmitting element, plays for described advertisement to be played is sent to described client.
The embodiment of the present invention also provides a kind of client, comprising:
The second transmitting element, for sending the advertisement playing request of the combination of carrying user ID and carousel advertising site mark to server;
The second receiving element, the advertisement to be played of returning for receiving described server, and play at carousel advertisement position corresponding to described carousel advertising site mark.
The embodiment of the present invention also provides a kind of advertisement play system, comprises client and server, wherein:
Described client, for sending the advertisement playing request of the combination of carrying user ID and carousel advertising site mark to described server; And receive the advertisement to be played that described server sends, and play at carousel advertisement position corresponding to described carousel advertising site mark;
Described server, for receiving the advertisement playing request of the combination of carrying user ID and carousel advertising site mark of described client transmission; According to the combination of user ID and carousel advertising site mark, and advertisement plays the default corresponding relation between round information, determines that round information is play in the advertisement of the combination correspondence of the user ID of carrying in described advertisement playing request and carousel advertising site mark; According to definite advertisement, play round information and determine advertisement to be played; And described advertisement to be played is sent to described client.
Beneficial effect of the present invention comprises:
In the method that the embodiment of the present invention provides, in the advertisement playing request that user end to server sends, carry user ID and carousel advertising site mark, server is determined the advertisement of the combination correspondence of the user ID of carrying in advertisement playing request and carousel advertising site mark and is play round information, determined which advertisement corresponding carousel advertisement position has arrived to corresponding user's played in order, and then determine advertisement to be played, therefore, the method that adopts the embodiment of the present invention to provide, can realize on a carousel advertisement position, each advertisement is comparatively balanced to same user's broadcasting time, improved the reasonability that advertisement is play.
Accompanying drawing explanation
Accompanying drawing is used to provide a further understanding of the present invention, and forms a part for specification, is used from explanation the present invention with the embodiment of the present invention one, is not construed as limiting the invention.In the accompanying drawings:
One of flow chart of the advertisement broadcast method that Fig. 1 provides for the embodiment of the present invention;
Two of the flow chart of the advertisement broadcast method that Fig. 2 provides for the embodiment of the present invention;
The detail flowchart of the advertisement broadcast method that Fig. 3 provides for the embodiment of the present invention;
The structural representation of the client that Fig. 4 provides for the embodiment of the present invention;
The structural representation of the server that Fig. 5 provides for the embodiment of the present invention;
The structural representation of the advertisement play system that Fig. 6 provides for the embodiment of the present invention.
Embodiment
In order to provide a plurality of advertisements on carousel advertisement position for the comparatively balanced implementation of same user's broadcasting time, the embodiment of the present invention provides a kind of advertisement broadcast method, server, client and system, in conjunction with Figure of description, the preferred embodiments of the present invention are described, be to be understood that, preferred embodiment described herein only, for description and interpretation the present invention, is not intended to limit the present invention.And in the situation that not conflicting, embodiment and the feature in embodiment in the application can combine mutually.
The embodiment of the present invention provides a kind of advertisement broadcast method, as shown in Figure 1, comprising:
When user watches advertisement by equipment such as Web TV, mobile terminals, user ID is specifically as follows device number.
When user watches advertisement by computer website, in advertisement playing request, can carry user ID and carousel advertising site mark by carrying httpcookie information realization.
Above-mentioned specific implementation of carrying user ID and carousel advertising site mark is only two examples, is not intended to limit the present invention.In other embodiments of the invention, also can adopt alternate manner to realize carrying of user ID carousel advertising site mark, be not described in detail in this.
Accordingly, the embodiment of the present invention also provides a kind of advertisement broadcast method, as shown in Figure 2, comprising:
The advertisement playing request of the combination of carrying user ID and carousel advertising site mark that step 201, reception client send;
In embodiments of the present invention, the advertisement of the combination correspondence of user ID and carousel advertising site mark is play round information and is specifically as follows on corresponding carousel advertisement position to the advertisement and identifier of the advertisement of once playing on corresponding user.In other embodiments of the invention, advertisement is play round information and specifically also can be characterized on corresponding carousel advertisement position to the information of the progress of corresponding user's broadcast advertisement for other.
Below in conjunction with accompanying drawing, the advertisement broadcast method that the embodiment of the present invention is provided is described in detail.
The detail flowchart that Figure 3 shows that the advertisement broadcast method that the embodiment of the present invention provides, specifically comprises:
Step 301, user end to server send the advertisement playing request of the combination of carrying user ID and carousel advertising site mark.
Step 302, server receive the advertisement playing request of the combination of carrying user ID and carousel advertising site mark of client transmission.
Step 303, server are according to the combination of user ID and carousel advertising site mark, and the default corresponding relation between round information is play in advertisement, determine that round information is play in the advertisement of the combination correspondence of the user ID of carrying in advertisement playing request and carousel advertising site mark.
Wherein, the advertisement of the combination correspondence of user ID and carousel advertising site mark is play round information and is specially on corresponding carousel advertisement position to the advertisement and identifier of the advertisement of once playing on corresponding user.
The combination of user ID and carousel advertising site mark, and the default corresponding relation that advertisement is play between round information can be stored in server this locality, also can be stored in independently storage server of another one.
Suppose, there are four users, corresponding user ID is " 1 ", " 2 ", " 3 ", " 4 " respectively, three carousel advertisement positions, corresponding carousel advertising site mark is " A ", " B ", " C " respectively, four advertisements of each carousel advertisement position carousel, corresponding advertisement and identifier is " a ", " b ", " c ", " d " respectively.The combination of user ID and carousel advertising site mark, and the default corresponding relation that advertisement is play between round information is as shown in the table.
If the user ID of obtaining the advertisement playing request that server sends from client is " 1 ", the carousel advertising site mark of obtaining is " A ", and corresponding advertisement is play round information and is " b ".According to this advertisement, play round information known, for user 1, the last advertisement of playing of carousel advertisement position A is advertisement b.
Step 304, server are play round information according to definite advertisement and are determined advertisement to be played.
Specifically, based on predefined advertisement playing sequence, according to definite advertisement, play round information and determine advertisement to be played.
Suppose that predefined advertisement playing sequence is that advertisement a, advertisement b, advertisement c, advertisement d play in turn, when definite advertisement is play round information and is the advertisement broadcasting round information of combination correspondence of user ID in upper table " 1 " and carousel advertising site mark " A ", determine that advertisement to be played is advertisement c.
Step 305, server are sent to client by advertisement to be played.
Preferably, server, after advertisement to be played is sent to client plays, also comprises that round information is play in the advertisement of the combination correspondence of upgrading the user ID of carrying in advertisement playing request and carousel advertising site mark.
When the advertisement broadcasting round information that round information is the combination correspondence of user ID in upper table " 1 " and carousel advertising site mark " A " is play in definite advertisement, and determine when advertisement to be played is advertisement c, corresponding advertisement is play to round information to be upgraded, the combination of the user ID after renewal and carousel advertising site mark, and the default corresponding relation that advertisement is play between round information is as shown in the table, in figure, add the data of raw data for upgrading.
The advertisement to be played that step 306, client server send.
Step 307, client are play the advertisement to be played receiving at corresponding carousel advertisement position.
Visible, in the method that the employing embodiment of the present invention provides, in the advertisement playing request that user end to server sends, carry user ID and carousel advertising site mark, server is determined the advertisement of the combination correspondence of the user ID of carrying in advertisement playing request and carousel advertising site mark and is play round information, determined which advertisement corresponding carousel advertisement position has arrived to corresponding user's played in order, and then determine advertisement to be played, therefore, the method that adopts the embodiment of the present invention to provide, can realize on a carousel advertisement position, each advertisement is comparatively balanced for same user's broadcasting time, improved the reasonability that advertisement is play.
Based on same inventive concept, the advertisement broadcast method providing according to the above embodiment of the present invention, correspondingly, the embodiment of the present invention also provides a kind of client, as shown in Figure 4, specifically comprises:
The second transmitting element 401, for sending the advertisement playing request of the combination of carrying user ID and carousel advertising site mark to server;
The second receiving element 402, the advertisement to be played of returning for receiving this server, and play at carousel advertisement position corresponding to this carousel advertising site mark.
The function of above-mentioned each unit can, corresponding to the respective handling step in flow process shown in Fig. 1 or Fig. 3, not repeat them here.
Based on same inventive concept, the advertisement broadcast method providing according to the above embodiment of the present invention, correspondingly, the embodiment of the present invention also provides a kind of server, as shown in Figure 5, specifically comprises:
The first receiving element 501, for receiving the advertisement playing request of the combination of carrying user ID and carousel advertising site mark of client transmission;
The first determining unit 502, be used for according to the combination of user ID and carousel advertising site mark, and the default corresponding relation between round information is play in advertisement, determine that round information is play in the advertisement of the combination correspondence of the user ID of carrying in this advertisement playing request and carousel advertising site mark;
The second determining unit 503, determines advertisement to be played for playing round information according to definite advertisement;
The first transmitting element 504, plays for this advertisement to be played is sent to this client.
Further, this server, also comprises:
Updating block 505, plays round information for upgrading the advertisement of the combination correspondence of user ID that this advertisement playing request carries and carousel advertising site mark.
The function of above-mentioned each unit can, corresponding to the respective handling step in flow process shown in Fig. 2 or Fig. 3, not repeat them here.
Based on same inventive concept, the advertisement broadcast method providing according to the above embodiment of the present invention, correspondingly, the embodiment of the present invention also provides a kind of advertisement play system, as shown in Figure 6, specifically comprises client 601 and server 602, wherein:
Further, server 602, also plays round information for upgrading the advertisement of the combination correspondence of user ID that this advertisement playing request carries and carousel advertising site mark.
In sum, the scheme that the embodiment of the present invention provides, comprises the advertisement playing request that receives the combination of carrying user ID and carousel advertising site mark that client sends; According to the combination of user ID and carousel advertising site mark, and advertisement plays the default corresponding relation between round information, determines that round information is play in the advertisement of the combination correspondence of the user ID of carrying in this advertisement playing request and carousel advertising site mark; According to definite advertisement, play round information and determine advertisement to be played; This advertisement to be played is sent to this client plays.The scheme that adopts the embodiment of the present invention to provide, can make a plurality of advertisements on carousel advertisement position comparatively balanced for same user's broadcasting time, has effectively improved the reasonability that the advertisement of carousel advertisement position is play.
Those skilled in the art should understand, embodiments of the invention can be provided as method, system or computer program.Therefore, the present invention can adopt complete hardware implementation example, implement software example or in conjunction with the form of the embodiment of software and hardware aspect completely.And the present invention can adopt the form that wherein includes the upper computer program of implementing of computer-usable storage medium (including but not limited to magnetic disc store, CD-ROM, optical memory etc.) of computer usable program code one or more.
The present invention is with reference to describing according to flow chart and/or the block diagram of the method for the embodiment of the present invention, equipment (system) and computer program.Should understand can be in computer program instructions realization flow figure and/or block diagram each flow process and/or the flow process in square frame and flow chart and/or block diagram and/or the combination of square frame.Can provide these computer program instructions to the processor of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device to produce a machine, the instruction of carrying out by the processor of computer or other programmable data processing device is produced for realizing the device in the function of flow process of flow chart or a plurality of flow process and/or square frame of block diagram or a plurality of square frame appointments.
These computer program instructions also can be stored in energy vectoring computer or the computer-readable memory of other programmable data processing device with ad hoc fashion work, the instruction that makes to be stored in this computer-readable memory produces the manufacture that comprises command device, and this command device is realized the function of appointment in flow process of flow chart or a plurality of flow process and/or square frame of block diagram or a plurality of square frame.
These computer program instructions also can be loaded in computer or other programmable data processing device, make to carry out sequence of operations step to produce computer implemented processing on computer or other programmable devices, thereby the instruction of carrying out is provided for realizing the step of the function of appointment in flow process of flow chart or a plurality of flow process and/or square frame of block diagram or a plurality of square frame on computer or other programmable devices.
Although described the preferred embodiments of the present invention, once those skilled in the art obtain the basic creative concept of cicada, can make other change and modification to these embodiment.So claims are intended to all changes and the modification that are interpreted as comprising preferred embodiment and fall into the scope of the invention.
Obviously, those skilled in the art can carry out various changes and modification and not depart from the spirit and scope of the embodiment of the present invention the embodiment of the present invention.Like this, if within these of the embodiment of the present invention are revised and modification belongs to the scope of the claims in the present invention and equivalent technologies thereof, the present invention is also intended to comprise these changes and modification interior.
Claims (8)
1. an advertisement broadcast method, is characterized in that, comprising:
Receive the advertisement playing request of the combination of carrying user ID and carousel advertising site mark of client transmission;
According to the combination of user ID and carousel advertising site mark, and advertisement plays the default corresponding relation between round information, determines that round information is play in the advertisement of the combination correspondence of the user ID of carrying in described advertisement playing request and carousel advertising site mark;
According to definite advertisement, play round information and determine advertisement to be played;
Described advertisement to be played is sent to described client plays.
2. the method for claim 1, is characterized in that, also comprises:
Upgrade the advertisement of the combination correspondence of the user ID of carrying in described advertisement playing request and carousel advertising site mark and play round information.
3. an advertisement broadcast method, is characterized in that, comprising:
To server, send the advertisement playing request of the combination of carrying user ID and carousel advertising site mark;
Receive the advertisement to be played that described server returns, and play at carousel advertisement position corresponding to described carousel advertising site mark.
4. a server, is characterized in that, comprising:
The first receiving element, for receiving the advertisement playing request of the combination of carrying user ID and carousel advertising site mark of client transmission;
The first determining unit, be used for according to the combination of user ID and carousel advertising site mark, and the default corresponding relation between round information is play in advertisement, determine that round information is play in the advertisement of the combination correspondence of the user ID of carrying in described advertisement playing request and carousel advertising site mark;
The second determining unit, determines advertisement to be played for playing round information according to definite advertisement;
The first transmitting element, plays for described advertisement to be played is sent to described client.
5. server as claimed in claim 4, is characterized in that, also comprises:
Updating block, plays round information for upgrading the advertisement of the combination correspondence of user ID that described advertisement playing request carries and carousel advertising site mark.
6. a client, is characterized in that, comprising:
The second transmitting element, for sending the advertisement playing request of the combination of carrying user ID and carousel advertising site mark to server;
The second receiving element, the advertisement to be played of returning for receiving described server, and play at carousel advertisement position corresponding to described carousel advertising site mark.
7. an advertisement play system, is characterized in that, comprises client and server, wherein:
Described client, for sending the advertisement playing request of the combination of carrying user ID and carousel advertising site mark to described server; And receive the advertisement to be played that described server sends, and play at carousel advertisement position corresponding to described carousel advertising site mark;
Described server, for receiving the advertisement playing request of the combination of carrying user ID and carousel advertising site mark of described client transmission; According to the combination of user ID and carousel advertising site mark, and advertisement plays the default corresponding relation between round information, determines that round information is play in the advertisement of the combination correspondence of the user ID of carrying in described advertisement playing request and carousel advertising site mark; According to definite advertisement, play round information and determine advertisement to be played; And described advertisement to be played is sent to described client.
8. system as claimed in claim 7, is characterized in that, described server is also play round information for upgrading the advertisement of the combination correspondence of user ID that described advertisement playing request carries and carousel advertising site mark.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201310585960.4A CN103647755A (en) | 2013-11-19 | 2013-11-19 | Advertisement broadcasting method, server, client and system |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201310585960.4A CN103647755A (en) | 2013-11-19 | 2013-11-19 | Advertisement broadcasting method, server, client and system |
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| CN103647755A true CN103647755A (en) | 2014-03-19 |
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| CN201310585960.4A Pending CN103647755A (en) | 2013-11-19 | 2013-11-19 | Advertisement broadcasting method, server, client and system |
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| CN105760407A (en) * | 2014-12-19 | 2016-07-13 | 乐视网信息技术（北京）股份有限公司 | Advertisement loading method, device and equipment |
| WO2018133297A1 (en) * | 2017-01-20 | 2018-07-26 | 华为技术有限公司 | Advertisement display control method, terminal, and advertisement server |
| CN111314746A (en) * | 2020-02-25 | 2020-06-19 | 腾讯科技（深圳）有限公司 | Advertisement playing method, device and system |
| CN112929709A (en) * | 2021-01-26 | 2021-06-08 | 广州欢网科技有限责任公司 | Television-side advertisement linkage playing method and system and television |
| CN113784179A (en) * | 2021-01-21 | 2021-12-10 | 北京沃东天骏信息技术有限公司 | Material playing method and system applied to offline scene |
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| CN105760407A (en) * | 2014-12-19 | 2016-07-13 | 乐视网信息技术（北京）股份有限公司 | Advertisement loading method, device and equipment |
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| CN113784179A (en) * | 2021-01-21 | 2021-12-10 | 北京沃东天骏信息技术有限公司 | Material playing method and system applied to offline scene |
| CN112929709A (en) * | 2021-01-26 | 2021-06-08 | 广州欢网科技有限责任公司 | Television-side advertisement linkage playing method and system and television |
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