CN103457944A - Method and device for pushing information and server - Google Patents
Method and device for pushing information and server Download PDFInfo
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- CN103457944A CN103457944A CN2013103794658A CN201310379465A CN103457944A CN 103457944 A CN103457944 A CN 103457944A CN 2013103794658 A CN2013103794658 A CN 2013103794658A CN 201310379465 A CN201310379465 A CN 201310379465A CN 103457944 A CN103457944 A CN 103457944A
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Abstract
The invention discloses a method and device for pushing information and a server and belongs to the technical field of networks. The method for pushing the information comprises the steps that individualized data, stored in a preset database, of a user account are read, the individualized data comprise first data, the first data are types of description information, and the description information is used for expressing the condition that a current corresponding value of each single object is lower than an original corresponding value; according to the individualized data, the description information is configured for the objects in a preset object set; relevant information of the objects in the preset object set is pushed to the user account, wherein the relevant information comprises identity identification of the objects and the description information configured for the objects. According to the method for pushing the information, the description information can be configured according to the individualized data of the user account, so that the description information received by the user account is of the information type, wherein a user often use the information type or is sensitive to the information type, and therefore the downloading rate and the transmission rate of the objects are improved.
Description
Technical field
The present invention relates to networking technology area, particularly a kind of information-pushing method, device and server.
Background technology
Along with the development of network technology, on the Internet, the resources such as various Downloadable application programs, document information and audio/video information are more and more.And, in order to improve the enthusiasm of user's Gains resources, server is when the propelling movement resource is to the user, thereby the descriptor that also can push resource attracts user's eyeball to the user.
Wherein, descriptor comprises that the numerical value of the current correspondence of single resource is lower than initial corresponding numerical value.Common a kind of information-pushing method comprises: the first, and server is every kind of resource distribution descriptor; Such as, trade company's application programs ' XX map ' adopts the mode of special price to carry out sales promotion, and the descriptor that now server is ' XX map ' configuration can be ' special price 35X coin '; The second, the Name and Description information of server push resource is to the user; The 3rd, after the user views the information of this resource, the user obtains this resource by user account.
The inventor, in realizing process of the present invention, finds that at least there is following defect in aforesaid way:
Because can adopting dissimilar descriptor, server means identical implication, and different user is also different to the sensitivity of dissimilar descriptor, when the descriptor that so this just causes when server is resource distribution is not the type of user's sensitivity, the user may can't obtain this resource, thereby greatly reduces download rate and the spreading rate of resource.
Summary of the invention
May can't obtain this resource in order to solve the user, thereby greatly reduce the download rate of resource and the problem of spreading rate, the embodiment of the present invention provides a kind of information-pushing method, device and server.Described technical scheme is as follows:
First aspect, provide a kind of information-pushing method, and described information-pushing method comprises:
Read the individuation data of the user account of storing in reservations database, described individuation data at least comprises the first data, the type that described the first data are descriptor, described descriptor is used for meaning that the numerical value of the current correspondence of Individual Items is lower than initial corresponding numerical value;
According to described individuation data, it is the article configuration descriptor in the slated items set;
The relevant information that pushes the article in described slated items set is to described user account, and described relevant information comprises the identify label of article and the descriptor configured for article.
Second aspect, provide a kind of information push-delivery apparatus, and described device comprises:
Data read module, for reading the individuation data of the user account that reservations database stores, described individuation data at least comprises the first data, the type that described the first data are descriptor, described descriptor is used for meaning that the numerical value of the current correspondence of Individual Items is lower than initial corresponding numerical value;
The article configuration descriptor that information collocation module is the slated items set for the described individuation data that gets according to described data read module;
The information pushing module, for the relevant information of the article that push described slated items set, to described user account, described relevant information comprises the identify label of article and the descriptor configured for article.
The third aspect, provide a kind of server, and described server comprises the described information push-delivery apparatus of second aspect.
Fourth aspect, provide a kind of server, and described server comprises:
One or more processors;
Memory; With
One or more modules, described one or more module stores are in described memory and be configured to be carried out by described one or more processors, and described one or more modules have following function:
Read the individuation data of the user account of storing in reservations database, described individuation data at least comprises the first data, the type that described the first data are descriptor, described descriptor is used for meaning that the numerical value of the current correspondence of Individual Items is lower than initial corresponding numerical value;
According to described individuation data, it is the article configuration descriptor in the slated items set;
The relevant information that pushes the article in described slated items set is to described user account, and described relevant information comprises the identify label of article and the descriptor configured for article.
The beneficial effect of the technical scheme that the embodiment of the present invention provides is:
By reading the individuation data of the user account of storing in reservations database, according to individuation data, it is the article configuration descriptor in the slated items set, push the relevant information of the article in the slated items set to user account, relevant information comprises the identify label of article and the descriptor configured for article; Solve user in background technology and may can't obtain this resource, thereby greatly reduced the download rate of resource and the problem of spreading rate; Reached and can configure descriptor according to the individuation data of user account, making descriptor that user account receives is exactly that the user uses or usually than more sensitive information type, and then improves the download rate of article and the effect of spreading rate.
The accompanying drawing explanation
In order to be illustrated more clearly in the technical scheme in the embodiment of the present invention, in below describing embodiment, the accompanying drawing of required use is briefly described, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skills, under the prerequisite of not paying creative work, can also obtain according to these accompanying drawings other accompanying drawing.
Fig. 1 is the method flow diagram of the information-pushing method that provides of the embodiment of the present invention;
Fig. 2 is the method flow diagram of the information-pushing method that provides of another embodiment of the present invention;
Fig. 3 is the method flow diagram of the information-pushing method that provides of yet another embodiment of the invention;
Fig. 4 is the block diagram of the information push-delivery apparatus that provides of the embodiment of the present invention;
Fig. 5 is the block diagram of the information push-delivery apparatus that provides of another embodiment of the present invention;
Fig. 6 is the block diagram of the score computing module that provides of another embodiment of the present invention;
Fig. 7 is the block diagram of the server that provides of the embodiment of the present invention.
Embodiment
In order to make the purpose, technical solutions and advantages of the present invention clearer, below in conjunction with accompanying drawing, the present invention is described in further detail, and obviously, described embodiment is only a part of embodiment of the present invention, rather than whole embodiment.Embodiment based in the present invention, those of ordinary skills, not making all other embodiment that obtain under the creative work prerequisite, belong to the scope of protection of the invention.
Please refer to Fig. 1, it shows the method flow diagram of the information-pushing method that the embodiment of the present invention provides, and this information-pushing method can comprise:
Wherein, individuation data comprises the first data, the type that the first data are descriptor, and descriptor is used for meaning that the numerical value of the current correspondence of Individual Items is lower than initial corresponding numerical value;
Wherein, relevant information comprises the identify label of article and is the descriptor of article configurations.
In sum, the information-pushing method that the present embodiment provides, by reading the individuation data of the user account of storing in reservations database, according to individuation data, it is the article configuration descriptor in the slated items set, push the relevant information of the article in the slated items set to user account, relevant information comprises the identify label of article and the descriptor configured for article; Solve user in background technology and may can't obtain this resource, thereby greatly reduced the download rate of resource and the problem of spreading rate; Reached and can configure descriptor according to the individuation data of user account, making descriptor that user account receives is exactly that the user uses or usually than more sensitive information type, and then improves the download rate of article and the effect of spreading rate.
Because the individuation data of user account can comprise the combination of the first data or the first data and the second data, and the content difference according to individuation data, the execution step of server is also different, below will in different embodiment, to above-mentioned two situations, be set forth respectively.
Please refer to Fig. 2, it shows the method flow diagram of the information-pushing method that another embodiment of the present invention provides, and this information-pushing method can be for server, and the present embodiment only includes the first data instance with individuation data, and this information-pushing method can comprise:
Server can calculate the individuation data of user account.Wherein, individuation data comprises the first data, the type that the first data are descriptor, and descriptor is used for meaning that the numerical value of the current correspondence of Individual Items is lower than initial corresponding numerical value.The numerical value of current correspondence refers to ' price ' that article are current, and initial corresponding numerical value refers to ' original cost ' of article.
When actual the realization, descriptor can comprise: buy several send several, beat several foldings, the X that lands vertically, special price Y or full how much send how many; Such as, the initial corresponding numerical value of application program in application market ' XX map ' is the 100X coin, trade company, for thereby the eyeball that attracts the user improves the download rate of ' XX map ', determines to adopt the mode given a discount to be made a price reduction this application, and now descriptor can be ' making a call to 5 foldings '.The step that server calculates the individuation data of user account can comprise:
The first, obtain the historical obtaining information of user account;
Server can obtain the historical obtaining information of user account.Wherein, historical obtaining information comprises the descriptor of the article that history is obtained.When actual the realization, due to user account when to server, initiating service request, server can obtain the identify label of user account, so server can position user account according to the identify label of user account, thereby obtain the historical obtaining information of user account after navigating to user account.
Such as, server selection is the account of Xiao Ming's intelligent television downloaded resources that is oneself to user account, and the article that Xiao Ming obtained from server end by the account have entertainment ' XX base camp ', entertainment ' the good sound of XX ', application program ' XX map ', game ' XX Great War corpse ', game ' XX repeatedly ' etc., and server can get the descriptor of above-mentioned each article.
It should be noted that, the identify label of user account can be the user name of user account, can be also the sign of the terminal at user account place, and the present embodiment is not done restriction to this; And the article that user account history is obtained may be user's article that corresponding initial value is obtained according to these article, now may there be descriptor in these article, are also that server obtains the descriptor less than these article, and the present embodiment does not repeat them here.
The second, calculate total number of the descriptor with same type according to historical obtaining information;
After server gets the historical obtaining information of user account, server can calculate according to historical obtaining information total number of the descriptor with same type.When actual the realization, because historical obtaining information comprises the descriptor of each article that history is obtained, so server can be classified each descriptor according to the type of descriptor, and then calculate total number of the descriptor of each class.Wherein, the type of descriptor can comprise at least one in following mode: buy several send several, beat several foldings, special price X, X and full how much send how many lands vertically.
Such as, the historical obtaining information that server gets comprises 15 descriptors, wherein, 3 descriptors adopt the type of ' beating several foldings ', 10 descriptors to adopt the type of ' special price X ', 2 descriptors adopt the types of ' full how much send how many ', and can to calculate the number of the descriptor of the type with ' beating several foldings ' be 3 to server, number with descriptor of ' special price X ' type is 10 and number with descriptor of ' expire and how much send how many ' type is 2.
It should be noted that, the present embodiment indication be take the type of descriptor and is comprised that above-mentioned several types is as example, when actual the realization, can also comprise other types, and the present embodiment is not done restriction to this.
The 3rd, select the type of descriptor of total number maximum as the first data in individuation data, and the first data are added into for storing the reservations database of individuation data.
Because total number of the descriptor of a certain type is larger, the user that this user account is described is higher to the sensitivity of such descriptor, the possibility that the user obtains the article that the type that adopts this descriptor is described is larger, so, after server calculates total number of various types of descriptors, server can select the type of descriptor of total number maximum as the first data in individuation data.And, after server calculates the first data in individuation data, server can be added into the first data for storing the reservations database of individuation data.
Such as, total number that server calculates the descriptor of ' beating several foldings ', ' special price X ' and ' completely how much sending how many ' three types is respectively 2,10 and 3, now, server can select the type ' special price X ' of descriptor of 10 correspondences of total number maximum as the first data in individuation data.
Server can read the individuation data of the user account of storing in reservations database.When actual the realization, server can read the individuation data of user account from pre-stored database.
After server gets the individuation data of user account, server can be the article configuration descriptor in the slated items set according to individuation data.Wherein, the slated items set refers to the current set of the article of ' price reduction '.
When actual the realization, server can be the article in the slated items set configurations descriptor identical with descriptor type in individuation data.Such as, the first data in the individuation data that server obtains are ' special price X ', the descriptor that server can adopt the special price mode to describe for each article configuration in the slated items set;
Such as, article in the slated items set have A, B, C and D, and server can be the descriptor that each article deploy content is ' special price 15X coin ', ' special price 29X coin ', ' special price 88X coin ' and ' special price 129X coin ' according to the range of price decrease of each article.
When actual the realization, in order to inform that the user is current, there is which article to make a price reduction, improve the enthusiasm that the user obtains article, thereby improve download rate and the spreading rate of article, server can push the relevant information of the article in the slated items set to user account.Wherein, relevant information comprises the identify label of article and is the descriptor of article configurations.
Such as, take article A as example, server can push the descriptor ' special price 15X coin ' of the title ' XX assistant ' of article A and article A to user account, like this, after the TV used Xiao Ming receives the information of server push by user account, Xiao Ming can find that ' XX assistant ' is just in special price, and can know that from individuation data Xiao Ming is extremely responsive to the mode of bargain price, so now Xiao Ming very likely can obtain ' XX assistant ', thereby improved the download rate of ' XX assistant '.
It should be noted that, due to server when article are carried out to ' charge ', can also be divided into ' charge in application ' and ' the outer charge of application ', so server is when calculating individuation data, in the article that can also the counting user account obtain, the application of using which kind of ' charge ' mode to charge is many, thereby during the relevant information of the article in the set of server push slated items, can will in each article in the slated items set, use the relevant information of the article of the many charge methods of charge to come front, and being come to back, the relevant information of other article pushes to user account, the relevant information that makes server push give the article of user account more meets user account user's use habit, increased the possibility that the user obtains article, thereby download rate and the spreading rate of article have better been improved.
In sum, the information-pushing method that the present embodiment provides, by reading the individuation data of the user account of storing in reservations database, according to individuation data, it is the article configuration descriptor in the slated items set, push the relevant information of the article in the slated items set to user account, relevant information comprises the identify label of article and the descriptor configured for article; Solve user in background technology and may can't obtain this resource, thereby greatly reduced the download rate of resource and the problem of spreading rate; Reached and can configure descriptor according to the individuation data of user account, making descriptor that user account receives is exactly that the user uses or usually than more sensitive information type, and then improves the download rate of article and the effect of spreading rate.
Please refer to Fig. 3, it shows the method flow diagram of the information-pushing method that another embodiment of the present invention provides, and the present embodiment comprises the first data and the second data with the individuation data of user account, and this information-pushing method comprises:
Step 301, the individuation data of calculating user account;
Server can calculate the individuation data of user account.Wherein, individuation data comprises the first data, the type that the first data are descriptor, and descriptor is used for meaning that the numerical value of the current correspondence of Individual Items is lower than initial corresponding numerical value.The numerical value of current correspondence refers to ' price ' that article are current, and initial corresponding numerical value refers to ' original cost ' of article.The step that server calculates the individuation data of user account can comprise:
The first, calculate the first data in individuation data;
When actual the realization, the step that server calculates the first data in individuation data can comprise:
1), obtain the historical obtaining information of user account, historical obtaining information comprises the descriptor of the article that history is obtained;
Server can obtain the historical obtaining information of user account.Wherein, historical obtaining information comprises the descriptor of the article that history is obtained.When actual the realization, due to user account when to server, initiating service request, server can obtain the identify label of user account, so server can position user account according to the identify label of user account, thereby obtain the historical obtaining information of user account after navigating to user account.
It should be noted that, the identify label of user account can be the user name of user account, can be also the sign of the terminal at user account place, and the present embodiment is not done restriction to this; And the article that user account history is obtained may be user's article that corresponding initial value is obtained according to these article, now may there be descriptor in these article, are also that server obtains the descriptor less than these article, and the present embodiment does not repeat them here.
2), according to historical obtaining information, calculate total number of the descriptor with same type;
After server gets the historical obtaining information of user account, server can calculate according to historical obtaining information total number of the descriptor with same type.When actual the realization, because historical obtaining information comprises the descriptor of each article that history is obtained, so server can be classified each descriptor according to the type of descriptor, and then calculate total number of the descriptor of each class.
It should be noted that, the present embodiment indication be take the type of descriptor and is comprised that above-mentioned several types is as example, when actual the realization, can also comprise other types, and the present embodiment is not done restriction to this.
3), the type of descriptor of selecting total number maximum is as the first data in individuation data, and the first data are added into for storing the reservations database of individuation data.
Because total number of the descriptor of a certain type is larger, the user that this user account is described is higher to the sensitivity of such descriptor, the possibility that the user obtains the article that the type that adopts this descriptor is described is larger, so, after server calculates total number of various types of descriptors, server can select the type of descriptor of total number maximum as the first data in individuation data.And, after server calculates the first data in individuation data, server can be added into the first data for storing the reservations database of individuation data.
The second, calculate the second data in individuation data;
Server can also calculate the second data in individuation data, the type of the article that the described user account history of the second data representation is obtained.Wherein, the article that server provides the user to obtain can comprise application program, document information and audio/video program, application program can comprise amusement, game, studying and living again, and game can be divided into again action game, adventure game, simulation game, Role Playing Game, leisure game and sport game, so the type of article can comprise at least one in document information, audio/video program, action game, adventure game, simulation game, Role Playing Game, leisure game and sport game.
When actual the realization, the step that server calculates the second data in individuation data can comprise:
1), obtain the historical obtaining information of user account, historical obtaining information also comprises the type of each article that history is obtained;
Server obtains the historical obtaining information of user account.Wherein, historical obtaining information also comprises the type of each article that history is obtained.When actual the realization, server can position user account according to the identify label of user account, thereby obtains the historical obtaining information of user account after navigating to user account.
It should be noted that, due to when server calculates the first data, server has obtained the historical obtaining information of user account, so, when actual the realization, this step is equivalent to obtain the type of each article that user account history obtains; If server has got the type of each article when calculating the first data certainly, this step can not exist yet so, and the present embodiment repeats in this step.
2), according to predetermined scoring, calculate the corresponding score of type of every kind of article;
Server can calculate according to predetermined scoring the corresponding score of type of every kind of article.At least one in the use total degree of the article that the total duration of use of the article that total number of the article that the type that wherein, predetermined scoring item comprises every kind of article is corresponding, the type of every kind of article are corresponding and the type of every kind of article are corresponding.When actual the realization, the step that server calculates the corresponding score of type of every kind of article according to predetermined scoring can comprise:
If total number of the article that the type that the predetermined scoring item of a comprises every kind of article is corresponding, according to the type of each article in historical obtaining information, calculate total number of the article with same type, thus first score corresponding to type of inquiring about every kind of article according to the first incidence relation;
When actual the realization, if total number of the article that the type that predetermined scoring item comprises every kind of article is corresponding, now server can be divided into a class by the article of same type, then calculate total number of the article of every type, thereby inquire about the first score corresponding to type that the mode of the first incidence relation is inquired about every kind of article.Wherein, the first incidence relation is the first score and the total number correlation with article of same type.
Such as, the type of each article that server gets comprises: the type of article A is adventure game, the type of article B is audio/video program, the type of article C is adventure game, the type of article D is sport game, the type of article E is 18 kinds of audio/video programs etc., total number that after the server statistics, can obtain the article that audio/video program is corresponding is 10, total number of the article that adventure game is corresponding is 3, total number of the article that sport game is corresponding is 5, because the first incidence relation is positive correlation, more score more runs is higher also to have total number of article of same type, so the first score corresponding to the type of every kind of article that server calculates is respectively 8 minutes, 4 minutes and 6 minutes.
If the total duration of use of the article that the type that the predetermined scoring item of b comprises every kind of article is corresponding, historical obtaining information also comprises the use duration of each article, the total duration of use that there are the article of same type according to the use duration calculation of each article, thus second score corresponding to type of every kind of article calculated according to the second incidence relation;
When actual the realization, if the total duration of use of the article that the type that predetermined scoring item comprises every kind of article is corresponding, the use duration that can also comprise each article in the historical obtaining information of the user account obtained at server, now server can be added up the total duration of use of the article with same type, thereby inquiry obtains second score corresponding with using total duration from the second incidence relation; Wherein, the second incidence relation is the second score and the total duration correlation of use with article of same type.
Such as, the use duration of each article that server gets comprises: the use duration of article A is 100 minutes, the use duration of article B is 50 minutes, the use duration of article C is 10 minutes, the use duration of article D is 75 minutes, the use duration of article E is within 128 minutes, to wait the use duration of 18 article, the total duration of use that after the server statistics, can obtain the article that audio/video program is corresponding is 1280 minutes, the total duration of the use of the article that adventure game is corresponding is 1450 minutes, the total duration of the use of the article that sport game is corresponding is 500 minutes, because the second incidence relation is positive correlation, the larger score of the total duration of use of article that also has same type is higher, so the second score corresponding to the type of every kind of article that server calculates is respectively 7 minutes, 9 minutes and 4 minutes.
If the use total degree of the article that the type that the predetermined scoring item of c comprises every kind of article is corresponding, historical obtaining information also comprises the access times of each article, calculate the use total degree of the article with same type according to the access times of each article, thereby calculate the 3rd score corresponding to type of every kind of article according to the 3rd incidence relation;
When actual the realization, if the use total degree of the article that the type that predetermined scoring item comprises every kind of article is corresponding, the access times that can also comprise each article in the historical obtaining information of the user account obtained at server, now server can be added up the use total degree of the article with same type, thereby inquiry obtains second score corresponding with using total degree from the 3rd incidence relation; Wherein, the 3rd incidence relation is the 3rd score and the use total degree correlation with article of same type.
Such as, the access times of each article that server gets comprise: the access times of article A are 2 times, the access times of article B are 10 times, the access times of article C are 3 times, the access times of article D are 1 time, the access times that the access times of article E are 18 article such as 10 grades, the use total degree that after the server statistics, can obtain the article that audio/video program is corresponding is 15 times, the use total degree of the article that adventure game is corresponding is 28 times, the use total degree of the article that sport game is corresponding is 5 times, because the second incidence relation is positive correlation, the larger score of the total duration of use of article that also has same type is higher, so the 3rd score corresponding to the type of every kind of article that server calculates is respectively 8 minutes, 9 minutes and 2 minutes.
D, according to every kind the scoring score and each self-corresponding weight calculation PTS;
After server calculates the score of every kind of scoring item, server can be according to each score and each self-corresponding weight calculation PTS.
Such as, the total duration of use of the article that the type of mark if predetermined total number of the article that the type that comprises every kind of article is corresponding and every kind of article is corresponding; Each scoring corresponding weight is respectively 0.7 and 0.3; The 8*0.7+7*0.3=7.7 that must be divided into that server can calculate the audio/video program type divides; The 4*0.7+9*0.3=5.5 that must be divided into of adventure game type divides.
E, using the PTS that calculates as the corresponding score of the type of every kind of article.
Server is after the PTS of the type that calculates every kind of article, and server can be using the PTS that calculates as the corresponding score of the type of every kind of article.
3), second data of type in individuation data at the article of front n position using the score rank;
After server calculates the corresponding score of type of every kind of article, server can be using the score rank second data of type in individuation data at the article of front n position.Wherein, n is positive integer.And, after server calculates the second data, server can be added into the second data for storing the reservations database of individuation data.
Such as, the value of n of take, be 2 to be example, server can be using the type of audio/video program and two kinds of article of adventure game as the second data.
It should be noted that, when the type of two or more article is arranged in the second data, the type that server can various article is sorted according to the order of the rank of each self-corresponding score, and according to the order after sequence as the second data.
Step 302, read the individuation data of the user account of storing in reservations database;
Server can read the individuation data of the user account of storing in reservations database.When actual the realization, server can read the individuation data of user account from pre-stored database.
Step 303 is the article configuration descriptor in the slated items set according to individuation data;
After server gets the individuation data of user account, server can be the article configuration descriptor in the slated items set according to individuation data.Wherein, the slated items set refers to the current set of the article of ' price reduction '.
Step 304, select in the slated items set article with the second Data Matching;
Because server provides the article of price reduction, may have a plurality of, the type of each article is had nothing in common with each other, and because the user is also different to the fancy grade of the type of every kind of article, so article for the type of to the user, recommending the user to like, thereby improve download rate and the spreading rate of article, after server gets the individuation data of user account, server can select to have with the second data in the slated items set article of same type.
Such as, article in the slated items set have 18 of A, B, C and D etc., the type of each article is respectively audio/video program, adventure game, adventure game and sport game etc., and, because the second data comprise two kinds of audio/video program and adventure game, server can be selected 10 article such as A, B and C in the slated items set.
When the type of the two or more article of arranging according to predefined procedure is arranged in the second data of individuation data, the article that server can also obtain selection are sorted according to the order of the type of corresponding article.
Such as, before in the second data, the audio/video program type comes adventure game, so server can sequentially be sorted 10 article selecting according to B, A, C etc.
Need explanation a bit, the step 203 of this step and above-described embodiment two, detailed technology detail with reference step 203, the present embodiment does not repeat them here.
Need explanation on the other hand, the present embodiment just was implemented as example before step 304 with step 303, and when actual the realization, two steps can also be carried out simultaneously or step 304 was carried out before step 303, and the present embodiment is not done restriction to this.
Step 305, the relevant information of the article that the propelling movement selection obtains is to user account.
When actual the realization, in order to inform that the user is current, there is which article to make a price reduction, improve the enthusiasm that the user obtains article, thereby improve download rate and the spreading rate of article, server can push the relevant information of right article of selection to user account.Wherein, relevant information comprises the identify label of article and is the descriptor of article configurations.
Owing in the second data, the type of plural article being arranged, the article that server also can obtain selection are sorted according to the order of the type of corresponding article, now, the relevant information of selecting the article obtain at server push is during to user account, and server can push to user account according to the sequence of article by the relevant information of the article selecting obtain.
Such as, server is B, A and C etc. to the sequence of the article selecting to obtain, server can push to user account according to the order of B, A and C etc. by the relevant information of article, and the present embodiment does not repeat them here.
It should be noted that, due to server when article are carried out to ' charge ', can also be divided into ' charge in application ' and ' the outer charge of application ', so server is when calculating individuation data, in the article that can also the counting user account obtain, the application of using which kind of ' charge ' mode to charge is many, thereby during the relevant information of the article in the set of server push slated items, can will in each article in the slated items set, use the relevant information of the article of the many charge methods of charge to come front, and being come to back, the relevant information of other article pushes to user account, the relevant information that makes server push give the article of user account more meets user account user's use habit, increased the possibility that the user obtains article, thereby download rate and the spreading rate of article have better been improved.In addition, this step is similar with the step 204 in above-described embodiment, detailed technology detail with reference step 204, and the present embodiment does not repeat them here.
In sum, the information-pushing method that the present embodiment provides, by reading the individuation data of the user account of storing in reservations database, according to individuation data, it is the article configuration descriptor in the slated items set, push the relevant information of the article in the slated items set to user account, relevant information comprises the identify label of article and the descriptor configured for article; Solve user in background technology and may can't obtain this resource, thereby greatly reduced the download rate of resource and the problem of spreading rate; Reached and can configure descriptor according to the individuation data of user account, making descriptor that user account receives is exactly that the user uses or usually than more sensitive information type, and then improves the download rate of article and the effect of spreading rate.Simultaneously, the present embodiment is screened the article in the slated items set by the type of the article that obtain according to user account history, thereby only push the relevant information of article of the type that user account is commonly used to user account, further improved download rate and the spreading rate of article.
Please refer to Fig. 4, it shows the block diagram of the information push-delivery apparatus that the embodiment of the present invention provides, this information push-delivery apparatus can by software, hardware or both in conjunction with realizing becoming all or part of in server, this information push-delivery apparatus can comprise: data read module 410, information collocation module 420 and information pushing module 430;
Data read module 410, for reading the individuation data of the user account that reservations database stores, described individuation data at least comprises the first data, the type that described the first data are descriptor, described descriptor is used for meaning that the numerical value of the current correspondence of Individual Items is lower than initial corresponding numerical value;
The article configuration descriptor that information collocation module 420 is the slated items set for the described individuation data that gets according to described data read module 410;
Information pushing module 430, for the relevant information of the article that push described slated items set, to described user account, described relevant information comprises the identify label of article and the descriptor configured for article.
In sum, the information push-delivery apparatus that the present embodiment provides, by obtaining the individuation data of user account, according to individuation data, it is the article configuration descriptor in the slated items set, push the relevant information of the article in the slated items set to user account, relevant information comprises the identify label of article and the descriptor configured for article; Solve user in background technology and may can't obtain this resource, thereby greatly reduced the download rate of resource and the problem of spreading rate; Reached and can configure descriptor according to the individuation data of user account, making descriptor that user account receives is exactly that the user uses or usually than more sensitive information type, and then improves the download rate of article and the effect of spreading rate.
Please refer to Fig. 5, it shows the block diagram of the information push-delivery apparatus that another embodiment of the present invention provides, this information push-delivery apparatus can by software, hardware or both in conjunction with realizing becoming all or part of in server, this information push-delivery apparatus can comprise: data read module 410, information collocation module 420 and information pushing module 430;
Data read module 410, for reading the individuation data of the user account that reservations database stores, described individuation data at least comprises the first data, the type that described the first data are descriptor, described descriptor is used for meaning that the numerical value of the current correspondence of Individual Items is lower than initial corresponding numerical value;
The article configuration descriptor that information collocation module 420 is the slated items set for the described individuation data that gets according to described data read module 410;
Information pushing module 430, for the relevant information of the article that push described slated items set, to described user account, described relevant information comprises the identify label of article and the descriptor configured for article.
In the first of the present embodiment, in possible implementation, described individuation data also comprises the second data, the type of the article that the described user account history of described the second data representation is obtained, and described device also comprises: article are selected module 440;
Article are selected module 440, for selecting the article of described slated items set and described the second Data Matching;
Described information pushing module 430, select module 440 to select the relevant information of the article that obtain to described user account for pushing described article.
In possible implementation, the type of the two or more article of arranging according to predefined procedure is arranged in described the second data at the second of the present embodiment, described device also comprises: article order module 450;
Article order module 450, the order for the article described article being selected module select to obtain according to the type of corresponding article is sorted;
Described information pushing module 430, push to described user account for the relevant information of the article by selecting to obtain according to the sequence of article.
In the third possible implementation of the present embodiment, described device also comprises:
The first acquisition module 460, for obtaining the historical obtaining information of described user account, described historical obtaining information comprises the descriptor of the article that history is obtained;
Number computing module 470, calculate total number of the descriptor with same type for the described historical obtaining information got according to described the first acquisition module 460;
The first determination module 480, for each the total number calculated from described number computing module 470, select the type of descriptor of total number maximum as described the first data described individuation data, and described the first data are added into for storing the reservations database of described individuation data.
In the 4th kind of possible implementation of the present embodiment, described device also comprises:
The second acquisition module 490, for obtaining the historical obtaining information of described user account, described historical obtaining information also comprises the type of each article that history is obtained;
Score computing module 510, be scheduled to for basis the corresponding score of type that every kind of article are calculated in scoring, at least one in the use total degree of the article that the total duration of use of the article that the type of described predetermined mark a total number of the article that the type that comprises every kind of article is corresponding, every kind of article is corresponding and the type of every kind of article are corresponding;
The second determination module 520, for using the score rank in the type of the article of front n position described the second data as described individuation data, and described the first data are added into for storing the reservations database of described individuation data;
Wherein, n is positive integer.
Please refer to Fig. 6, in the 5th kind of possible implementation of the present embodiment, described score computing module 510 comprises:
The first computing unit 511, during for the total number at a described predetermined article that the type that comprises every kind of article is corresponding of marking, calculate total number of the article with same type according to the type of each article in described historical obtaining information, thereby, according to first score corresponding to type of every kind of article of the first incidence relation inquiry, described the first incidence relation is described the first score and the total number correlation with article of same type;
The second computing unit 512, during for the total duration of use at a described predetermined article that the type that comprises every kind of article is corresponding of marking, described historical obtaining information also comprises the use duration of each article, the total duration of use that there are the article of same type according to the use duration calculation of each article, thereby calculate second score corresponding to type of every kind of article according to the second incidence relation, described the second incidence relation is described the second score and the total duration correlation of use with article of same type;
The 3rd computing unit 513, during for the use total degree at a described predetermined article that the type that comprises every kind of article is corresponding of marking, described historical obtaining information also comprises the access times of each article, calculate the use total degree of the article with same type according to the access times of each article, thereby calculate the 3rd score corresponding to type of every kind of article according to the 3rd incidence relation, described the 3rd incidence relation is described the 3rd score and the use total degree correlation with article of same type;
In sum, the information push-delivery apparatus that the present embodiment provides, by obtaining the individuation data of user account, according to individuation data, it is the article configuration descriptor in the slated items set, push the relevant information of the article in the slated items set to user account, relevant information comprises the identify label of article and the descriptor configured for article; Solve user in background technology and may can't obtain this resource, thereby greatly reduced the download rate of resource and the problem of spreading rate; Reached and can configure descriptor according to the individuation data of user account, making descriptor that user account receives is exactly that the user uses or usually than more sensitive information type, and then improves the download rate of article and the effect of spreading rate.Simultaneously, the present embodiment is screened the article in the slated items set by the type of the article that obtain according to user account history, thereby only push the relevant information of article of the type that user account is commonly used to user account, further improved download rate and the spreading rate of article.
Please refer to Fig. 7, it shows the block diagram of the server that the embodiment of the present invention provides, described server 600 comprises CPU (CPU) 601, comprises the system storage 604 of random-access memory (ram) 602 and read-only memory (ROM) 603, and the system bus 605 of connected system memory 604 and CPU 601.Described server 600 also comprises the basic input/output (I/O system) 606 of transmission information between each device helped in computer, and for the mass-memory unit 607 of storage operation system 613, application program 614 and other program modules 615.
Described basic input/output 606 includes display 608 for showing information and for the input equipment such as mouse, keyboard 609 of user's input information.Wherein said display 608 and input equipment 609 all are connected to CPU 601 by the IOC 610 that is connected to system bus 605.Described basic input/output 606 can also comprise that IOC 610 is with for receiving and process the input from a plurality of other equipment such as keyboard, mouse or electronic touch pens.Similarly, IOC 610 also provides the output equipment that outputs to display screen, printer or other types.
Described mass-memory unit 607 is connected to CPU 601 by the bulk memory controller (not shown) that is connected to system bus 605.Described mass-memory unit 607 and the computer-readable medium be associated thereof provide non-volatile memories for client device 600.That is to say, described mass-memory unit 607 can comprise the computer-readable medium (not shown) such as hard disk or CD-ROM drive.
Without loss of generality, described computer-readable medium can comprise computer-readable storage medium and communication media.Computer-readable storage medium comprises volatibility and non-volatile, the removable and irremovable medium of realizing with any method for information such as computer-readable instruction, data structure, program module or other data of storage or technology.Computer-readable storage medium comprises RAM, ROM, EPROM, EEPROM, flash memory or its technology of other solid-state storage, CD-ROM, DVD or other optical storage, cassette, tape, disk storage or other magnetic storage apparatus.Certainly, the known described computer-readable storage medium of those skilled in the art is not limited to above-mentioned several.Above-mentioned system storage 604 and mass-memory unit 607 can be referred to as memory.
According to various embodiments of the present invention, described server 600 can also be by being connected to the remote computer operation on network such as networks such as internets.Be also that server 600 can be connected to network 612 by the network interface unit 611 be connected on described system bus 605, in other words, also can be connected to by network interface unit 611 network or the remote computer system (not shown) of other types.
Described memory also comprises one or more than one program, described one or an above program are stored in memory, and are configured to carry out described one or above program package containing for provided information-pushing method embodiment illustrated in fig. 1, provided information-pushing method embodiment illustrated in fig. 2 and provided information-pushing method embodiment illustrated in fig. 3 are provided by one or above CPU 601.
One of ordinary skill in the art will appreciate that all or part of step that realizes above-described embodiment can complete by hardware, also can come the hardware that instruction is relevant to complete by program, described program can be stored in a kind of computer-readable recording medium, the above-mentioned storage medium of mentioning can be read-only memory, disk or CD etc.
In sum, the server that the present embodiment provides, by reading the individuation data of the user account of storing in reservations database, according to individuation data, it is the article configuration descriptor in the slated items set, push the relevant information of the article in the slated items set to user account, relevant information comprises the identify label of article and the descriptor configured for article; Solve user in background technology and may can't obtain this resource, thereby greatly reduced the download rate of resource and the problem of spreading rate; Reached and can configure descriptor according to the individuation data of user account, making descriptor that user account receives is exactly that the user uses or usually than more sensitive information type, and then improves the download rate of article and the effect of spreading rate.Simultaneously, the present embodiment is screened the article in the slated items set by the type of the article that obtain according to user account history, thereby only push the relevant information of article of the type that user account is commonly used to user account, further improved download rate and the spreading rate of article.
It should be noted that: the information push-delivery apparatus that above-described embodiment provides and server are when carrying out information pushing, only the division with above-mentioned each functional module is illustrated, in practical application, can above-mentioned functions be distributed and completed by different functional modules as required, the internal structure of the equipment of being about to is divided into different functional modules, to complete all or part of function described above.In addition, the information push-delivery apparatus that above-described embodiment provides and the embodiment of the method for information-pushing method belong to same design, and its specific implementation process refers to embodiment of the method, repeats no more here.
The invention described above embodiment sequence number, just to describing, does not represent the quality of embodiment.
One of ordinary skill in the art will appreciate that all or part of step that realizes above-described embodiment can complete by hardware, also can come the hardware that instruction is relevant to complete by program, described program can be stored in a kind of computer-readable recording medium, the above-mentioned storage medium of mentioning can be read-only memory, disk or CD etc.
The foregoing is only preferred embodiment of the present invention, in order to limit the present invention, within the spirit and principles in the present invention not all, any modification of doing, be equal to replacement, improvement etc., within all should being included in protection scope of the present invention.
Claims (14)
1. an information-pushing method, is characterized in that, described method comprises:
Read the individuation data of the user account of storing in reservations database, described individuation data comprises the first data, the type that described the first data are descriptor, described descriptor is used for meaning that the numerical value of the current correspondence of Individual Items is lower than initial corresponding numerical value;
According to described individuation data, it is the article configuration descriptor in the slated items set;
The relevant information that pushes the article in described slated items set is to described user account, and described relevant information comprises the identify label of article and the descriptor configured for article.
2. information-pushing method according to claim 1, is characterized in that, described individuation data also comprises the second data, the type of the article that the described user account history of described the second data representation is obtained, and described method also comprises:
Select in described slated items set the article with described the second Data Matching;
The relevant information of the article in the described slated items set of described propelling movement, to described user account, comprising:
The relevant information of the article that the propelling movement selection obtains is to described user account.
3. information-pushing method according to claim 2, is characterized in that, the type of the two or more article of arranging according to predefined procedure is arranged in described the second data, and described method also comprises:
The article that selection is obtained are sorted according to the order of the type of corresponding article;
The relevant information of the article that described propelling movement selection obtains, to described user account, comprising:
The relevant information of the article that selection is obtained pushes to described user account according to the sequence of article.
4. according to the arbitrary described information-pushing method of claims 1 to 3, it is characterized in that, described method also comprises:
Obtain the historical obtaining information of described user account, described historical obtaining information comprises the descriptor of the article that history is obtained;
Calculate total number of the descriptor with same type according to described historical obtaining information;
Select the type of descriptor of total number maximum as described the first data in described individuation data, and described the first data are added into for storing the reservations database of described individuation data.
5. according to the arbitrary described information-pushing method of claims 1 to 3, it is characterized in that, described method also comprises:
Obtain the historical obtaining information of described user account, described historical obtaining information also comprises the type of each article that history is obtained;
According to the corresponding score of type of being scheduled to scoring every kind of article of calculating, at least one in the use total degree of the article that the total duration of use of the article that the type of described predetermined mark a total number of the article that the type that comprises every kind of article is corresponding, every kind of article is corresponding and the type of every kind of article are corresponding;
Described second data of type in described individuation data using the score rank at the article of front n position, and described the first data are added into for storing the reservations database of described individuation data;
Wherein, n is positive integer.
6. information-pushing method according to claim 5, is characterized in that, the corresponding score of type of every kind of article is calculated in the predetermined scoring of described basis, comprising:
If total number of the article that the type that described predetermined scoring item comprises every kind of article is corresponding, according to the type of each article in described historical obtaining information, calculate total number of the article with same type, thereby, according to first score corresponding to type of every kind of article of the first incidence relation inquiry, described the first incidence relation is described the first score and the total number correlation with article of same type;
If the total duration of use of the article that the type that described predetermined scoring item comprises every kind of article is corresponding, described historical obtaining information also comprises the use duration of each article, the total duration of use that there are the article of same type according to the use duration calculation of each article, thereby calculate second score corresponding to type of every kind of article according to the second incidence relation, described the second incidence relation is described the second score and the total duration correlation of use with article of same type;
If the use total degree of the article that the type that described predetermined scoring item comprises every kind of article is corresponding, described historical obtaining information also comprises the access times of each article, calculate the use total degree of the article with same type according to the access times of each article, thereby calculate the 3rd score corresponding to type of every kind of article according to the 3rd incidence relation, described the 3rd incidence relation is described the 3rd score and the use total degree correlation with article of same type;
Score and each self-corresponding weight calculation PTS according to every kind of scoring item;
Using the described PTS that calculates as the corresponding score of the type of every kind of article.
7. an information push-delivery apparatus, is characterized in that, described device comprises:
Data read module, for reading the individuation data of the user account that reservations database stores, described individuation data at least comprises the first data, the type that described the first data are descriptor, described descriptor is used for meaning that the numerical value of the current correspondence of Individual Items is lower than initial corresponding numerical value;
The article configuration descriptor that information collocation module is the slated items set for the described individuation data that gets according to described data read module;
The information pushing module, for the relevant information of the article that push described slated items set, to described user account, described relevant information comprises the identify label of article and the descriptor configured for article.
8. information push-delivery apparatus according to claim 7, is characterized in that, described individuation data also comprises the second data, the type of the article that the described user account history of described the second data representation is obtained, and described device also comprises:
Article are selected module, for selecting the article of described slated items set and described the second Data Matching;
Described information pushing module, select module to select the relevant information of the article that obtain to described user account for pushing described article.
9. information push-delivery apparatus according to claim 8, is characterized in that, the type of the two or more article of arranging according to predefined procedure is arranged in described the second data, and described device also comprises:
The article order module, the order for the article described article being selected module select to obtain according to the type of corresponding article is sorted;
Described information pushing module, push to described user account for the relevant information of the article by selecting to obtain according to the sequence of article.
10. according to the arbitrary described information push-delivery apparatus of claim 7 to 9, it is characterized in that, described device also comprises:
The first acquisition module, for obtaining the historical obtaining information of described user account, described historical obtaining information comprises the descriptor of the article that history is obtained;
The number computing module, calculate total number of the descriptor with same type for the described historical obtaining information got according to described the first acquisition module;
The first determination module, for each the total number calculated from described number computing module, select the type of descriptor of total number maximum as described the first data described individuation data, and described the first data are added into for storing the reservations database of described individuation data.
11. according to the arbitrary described information push-delivery apparatus of claim 7 to 9, it is characterized in that, described device also comprises:
The second acquisition module, for obtaining the historical obtaining information of described user account, described historical obtaining information also comprises the type of each article that history is obtained;
The score computing module, be scheduled to for basis the corresponding score of type that every kind of article are calculated in scoring, at least one in the use total degree of the article that the total duration of use of the article that the type of described predetermined mark a total number of the article that the type that comprises every kind of article is corresponding, every kind of article is corresponding and the type of every kind of article are corresponding;
The second determination module, for using the score rank in the type of the article of front n position described the second data as described individuation data, and described the first data are added into for storing the reservations database of described individuation data;
Wherein, n is positive integer.
12. information push-delivery apparatus according to claim 11, is characterized in that, described score computing module comprises:
The first computing unit, during for the total number at a described predetermined article that the type that comprises every kind of article is corresponding of marking, calculate total number of the article with same type according to the type of each article in described historical obtaining information, thereby, according to first score corresponding to type of every kind of article of the first incidence relation inquiry, described the first incidence relation is described the first score and the total number correlation with article of same type;
The second computing unit, during for the total duration of use at a described predetermined article that the type that comprises every kind of article is corresponding of marking, described historical obtaining information also comprises the use duration of each article, the total duration of use that there are the article of same type according to the use duration calculation of each article, thereby calculate second score corresponding to type of every kind of article according to the second incidence relation, described the second incidence relation is described the second score and the total duration correlation of use with article of same type;
The 3rd computing unit, during for the use total degree at a described predetermined article that the type that comprises every kind of article is corresponding of marking, described historical obtaining information also comprises the access times of each article, calculate the use total degree of the article with same type according to the access times of each article, thereby calculate the 3rd score corresponding to type of every kind of article according to the 3rd incidence relation, described the 3rd incidence relation is described the 3rd score and the use total degree correlation with article of same type;
The score computing unit, for score and each the self-corresponding weight calculation PTS according to every kind of scoring item;
The score determining unit, for described PTS that described score computing unit is calculated as the corresponding score of the type of every kind of article.
13. a server, is characterized in that, it comprises described information push-delivery apparatus as arbitrary as claim 7 to 12.
14. a server, is characterized in that, described server comprises:
One or more processors;
Memory; With
One or more modules, described one or more module stores are in described memory and be configured to be carried out by described one or more processors, and described one or more modules have following function:
Read the individuation data of the user account of storing in reservations database, described individuation data at least comprises the first data, the type that described the first data are descriptor, described descriptor is used for meaning that the numerical value of the current correspondence of Individual Items is lower than initial corresponding numerical value;
According to described individuation data, it is the article configuration descriptor in the slated items set;
The relevant information that pushes the article in described slated items set is to described user account, and described relevant information comprises the identify label of article and the descriptor configured for article.
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| CN2013103794658A CN103457944A (en) | 2013-08-27 | 2013-08-27 | Method and device for pushing information and server |
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Application publication date: 20131218 |