CN102377735A - Multimedia advertisement system and method for controlling playing of multimedia advertisement - Google Patents
Multimedia advertisement system and method for controlling playing of multimedia advertisement Download PDFInfo
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- CN102377735A CN102377735A CN2010102523621A CN201010252362A CN102377735A CN 102377735 A CN102377735 A CN 102377735A CN 2010102523621 A CN2010102523621 A CN 2010102523621A CN 201010252362 A CN201010252362 A CN 201010252362A CN 102377735 A CN102377735 A CN 102377735A
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Abstract
The invention discloses a multimedia advertisement system and a method for controlling playing of a multimedia advertisement, belonging to the field of supply of multimedia advertisement services. The multimedia advertisement system comprises a server, a touch screen terminal machine and a management end, wherein the server is used for storing and distributing a playing material; the touch screen terminal machine is used for downloading and displaying the playing material according to the operation of the user, and inquiring information through a wide area network; and the management end is used for centralized management on the server and touch screen terminal machine. The method for controlling playing of a multimedia advertisement comprises steps as follows: the server distributes the stored playing material; the touch screen terminal machine downloads and plays the material, or inquires information through the wide area network; and the management end manages the server and touch screen terminal. The invention can be used for television advertisement markets in shops and television advertisements in buildings.
Description
Technical field
The invention belongs to the field that provides multimedia advertising professional, relate to and to carry out the multimedia advertisement system of network inquiry and the method for control multimedia advertising broadcast at the touch screen terminal machine.
Background technology
Media advertisement is widely used in television advertising market and building television advertising market in the shop.Its main application mode is to utilize an electronic display unit to carry out multimedia advertising to play, and is provided with CF card (compact flash) in this electronic display unit, and this CF card has been stored the playing material that needs broadcast in advance.What playing material was upgraded employing is artificial plug-in card mode, and promptly the business personnel changes the CF card on each electronic display unit successively.If in certain market or certain building, be provided with tens of electronic display units, the number of times of changing the CF card is just up to tens of times, and the mode efficient of this lastest imformation is low, cost is high.In addition, present electronic display unit is the unidirectional advertizing that carries out when carrying out the broadcast of playing material, and the consumer only is the passive advertisement of accepting, and is interactive relatively poor.
Summary of the invention
Technical problem to be solved by this invention provides the method that a kind of multimedia advertisement system and control multimedia advertising are play, and improves the efficient of device and consumer's interactive, information updating.
For solving the problems of the technologies described above, the invention provides a kind of multimedia advertisement system.This multimedia advertisement system comprises: be used to store and issue the server of playing material, the touch screen terminal machine that is used to download and show playing material and carries out information inquiry through wide area network; And the management end that is used for Central Management Server and touch screen terminal machine.
The touch screen terminal machine is the touch screen terminal machine that is equipped with the shielding plug-in unit of the player of playing material format match, anti-virus assembly, the illegal dialog box of filtering;
Whether and/or before the downloading and playing material, checking has other touch screen terminal machines to store same playing material also according to checking that the result selects the touch screen terminal machine of download policy in the local area network (LAN).
The touch screen terminal machine is for obtaining and show the touch screen terminal machine of its position weather forecast through wide area network.
Server comprises master server and the standby server of all storing and issue playing material.
Management end comprises: be used for global administration's end that all touch screen terminal machines are managed concentratedly and the local management end that is used for the set of terminal of being made up of several touch screen terminal machines is carried out local management.
Management end be have be provided with the touch screen terminal machine download priority, control simultaneously the downloading and playing material or specify material touch screen terminal machine number and speed of download, the broadcast of touch screen terminal machine is singly managed, the touch screen terminal machine is carried out one of the grouping management function or the management end of function combinations arbitrarily.
For solving the problems of the technologies described above, the present invention also provides a kind of method that multimedia advertising is play of controlling, and this method comprises: server issues playing material, the touch screen terminal machine of storage and downloads and playing material, or carries out information inquiry through wide area network; And management end is managed server and touch screen terminal machine.
Touch screen terminal machine downloading and playing material comprises:
Whether the touch screen terminal machine is checked in the local area network (LAN) at its place has other touch screen terminal machines to store same playing material;
According to checking that the result selects download policy.
According to checking that the result selects download policy to comprise:
There are other touch screen terminal machines to store same playing material if the touch screen terminal machine views in the local area network (LAN) at its place, then download playing material from these other touch screen terminal machines; Otherwise, download playing material from server.
Management end is managed the touch screen terminal machine and is comprised:
Global administration's end is managed concentratedly all touch screen terminal machines;
And the set of terminal that the local management end is formed several touch screen terminal machines is carried out local management.
Global administration end or local management end comprise the management of touch screen terminal machine: be provided with the touch screen terminal machine download priority, control simultaneously the downloading and playing material or specify material touch screen terminal machine number and speed of download, the broadcast of touch screen terminal machine is singly managed, the touch screen terminal machine is divided into groups.
Among the present invention, can carry out network inquiry, improve interactive with the consumer through the touch screen terminal machine.In addition, need only the playing material of storing on the disposable update service device in the time of need upgrading the playing material of touch screen terminal machine, and need not change the CF card on every electronic display unit, improved the efficient of information updating.
Description of drawings
Fig. 1 is the configuration diagram of multimedia advertisement system embodiment one of the present invention;
Fig. 2 is the configuration diagram of multimedia advertisement system embodiment two of the present invention;
Fig. 3 is the configuration diagram of multimedia advertisement system embodiment three of the present invention;
Fig. 4 controls the method flow diagram that multimedia advertising is play for the present invention;
Fig. 5 is the flow chart of touch screen terminal machine downloading and playing material;
The flow chart that Fig. 6 manages the touch screen terminal machine for management end.
Embodiment
Fig. 1 is the configuration diagram of multimedia advertisement system embodiment one of the present invention.As shown in Figure 1, the multimedia advertisement system in the present embodiment comprises server 101, several touch screen terminal machines 102 and management end 103.Wherein, server 101 is used to store and issues playing material according to the request of touch screen terminal machine 102, and this playing material can be information such as video, audio frequency, picture.Server 101 is combinations of WEB server and database server, perhaps WEB server, database server, Ftp server three's combination.If server 101 is combinations of WEB server, database server, Ftp server three; Then the control command of 103 pairs of touch screen terminal machines 102 of management end at first sends to the WEB server; The WEB server stores this control command on the database server into; Touch screen terminal machine 102 obtains and resolves this control command from this database server, and carries out corresponding operation according to this control command, such as according to control command from Ftp server downloading and playing material.Touch screen terminal machine 102 is used for downloading and the projection playing material, or on wide area network, carrying out information inquiry according to user's operation.This touch screen terminal machine 102 can be specially the terminating machine with capacitive touch screen or electromagnetical type touch screen.This touch screen terminal machine 102 can be connected with wide area network through wired or wireless mode.Management end 103 is used for server 101 and touch screen terminal machine 102 are managed concentratedly.
In the present embodiment, 101 centralized management of 103 pairs of servers of management end can comprise:
1. upload, download, delete the playing material on the server 101.
In the present embodiment, can comprise the centralized management of touch screen terminal machine 102:
1. monitor the broadcast state of each touch screen terminal machine 102 and the playing material that one or more touch screen terminal machine 102 is wherein showing is controlled.The broadcast state of monitoring touch screen terminal machine 102 can comprise: monitor the volume of in progress video, broadcast etc.To the control of playing material can comprise the broadcast sound volume that stops, suspending or recover in progress video, adjusting touch screen terminal machine 102, restart, shutdown, state refresh etc.When broadcast sound volume is controlled, regulate through the mode that the material volume of basic volume and playing material is sued for peace, here, basic volume is a system sound volume.Basic volume corresponding parameters is set for " 1 " such as management end 103, promptly quiet, therefore, no matter how many material volumes of playing material is, the broadcast sound volume of touch screen terminal machine 102 still is quiet.When management end 103 is provided with basic volume corresponding parameters greater than-1 the time, broadcast sound volume equals basic volume and material volume sum, and the value of broadcast sound volume was calculated according to 100 greater than 100 o'clock between-1 to 100.
2. the broadcast of checking each touch screen terminal machine 102 is single.Play the tabulation of the single playing material that promptly need show.Play single information such as playing duration that show its creation-time, playing material.In addition, can be template applications certain several or remaining all touch screen terminal machine 102 with the broadcast nonoculture of certain touch screen terminal machine 102 in other.At this moment, this broadcast as template of management end 103 monitorings is single by which touch screen terminal machine 102 is used.Touch screen terminal machine 102 can also singly download to broadcast separately local the preservation, and the user singly searches for playing according to title and creation-time.
3. the single distribution of controls playing.Play single distribution and can comprise that pad broadcasts, broadcasts immediately, regularly broadcasts with the cycle and broadcast etc.Pad is broadcast and is meant that control touch screen terminal machine 102 uses the broadcast of acquiescence single when the single use of the broadcast that does not have other types.Broadcast immediately and be meant use at once after broadcast singly is distributed to certain touch screen terminal machine 102, and can specify broadcasting time or playing duration.Regularly broadcast and be meant after broadcast singly is distributed to certain touch screen terminal machine 102 and at the appointed time begin to show playing material, and can specify broadcasting time or playing duration.Cycle is broadcast and is meant increase cycle selection function on the basis of regularly broadcasting, and as one day or many days in Monday to Sunday, is also adding the date range selection,, in this date range, uses this cycle and broadcasts to 2010-12-18 like 2009-12-18.
Playing single distribution detailed process is: management end 103 sends distribution or download commands to server 101, and touch screen terminal machine 102 obtains distribution command and it is resolved from server 101, plays single distribution thereby carry out., in distribution command, comprise distribution parameters here, such as mode, playing material numbering or the title etc. of distribution.
4. the download of playing material in the controls playing list.To playing the download that also need control the playing material that lacks when single distribution is controlled,, how to control the playing material that the touch screen terminal machine is loaded in for 102 times to be had in the broadcast list and do not have in this locality if after promptly broadcast singly is distributed to touch screen terminal machine 102.Two kinds of patterns specifically can be arranged, and a kind of is to go to download according to the planned time of setting, and goes other touch screen terminal machines 102 or server 101 to download in 2 minutes such as delay, i.e. planned transmission; Another kind is to go other touch screen terminal machines 102 or server 101 to download immediately, i.e. transmission immediately.
5. in control material list, the appointment material is edited and downloaded.The material list is promptly specified the tabulation of the appointment material that needs download.Management end can be deleted, revise the appointment material in the material list and editing and processing such as search.Specify the download of material that dual mode can be arranged, a kind of is that control touch screen terminal machine 102 removes to download the appointment material immediately after receiving the material list, promptly downloads immediately; Another kind is that control touch screen terminal machine 102 removes to download the appointment material according to the plan of appointment after receiving the material list, i.e. plan is downloaded.In addition, do not specify material, then adopt the continuous pattern that passes to continue to download and specify material, perhaps adopt the pattern that covers to download the appointment material again if has downloaded this locality.
Playing material and the process of specifying material are similar to the transmitting order to lower levels implementation of playing list; Management end 103 sends download command to server 101; Touch screen terminal machine 102 obtains download command and it is resolved from server 101, thereby carries out playing material or specify the download of material.In download command, comprise playing material or specify the title etc. of material here.
6. monitor the download state of each touch screen terminal machine 102.When downloading appointment material and/or playing material; The free disk space of management end real time inspection touch screen terminal machine 102; Specify the downloading process and the download list of material or playing material, download such as downloading, lining up or etc. the appointment material or the playing material of continued biography.Deletion, time-out and the recovery of material and/or playing material specified in management end control.Material and/or playing material priority are specified in management end control, such as high and low and common etc.Observation process to touch screen terminal machine 102 download states is: touch screen terminal machine 102 regularly sends the XML order to server 101; Comprise the statement free disk space in this XML order, specify material or the downloading process of playing material and the parameter of download list; Directly obtain this XML on the management end 103 and order and it is resolved, thus the parameter of the download state of reflection touch screen terminal machine 102 in the acquisition XML order.
7. monitor the attribute information of each touch screen terminal machine 102.Such as the title of each touch screen terminal machine 102, Intranet IP, outer net IP, network condition, broadcast state etc.
In the present embodiment; When certain touch screen terminal machine 102 download the playing material that lacks, play single in playing material or when specifying material; At first whether there is other touch screen terminal machine 102 to download and store same playing material or specify material through forms of broadcasting inquiry; Download if having directly, otherwise download from server 101 at these other touch screen terminal machine 102.If there are many touch screen terminal machines 102 from server 101, to download same playing material simultaneously or specify material, then adopt the pattern of queuing and/or the downloading process that each touch screen terminal machine of policy control of number is downloaded in restriction simultaneously.
In the present embodiment, the player with the playing material format match can be installed on each touch screen terminal machine 102.
In the present embodiment, the IE browser is installed on each touch screen terminal machine 102 on wide area network, carries out information inquiry for the user.When startup IE browser carries out information inquiry, when beginning handwriting input, the user starts the handwriting input application program that touch screen terminal machine 102 is installed when capturing, get into the handwriting input state.Otherwise, withdraw from the handwriting input state.When startup IE browser carried out information inquiry, touch screen terminal machine 102 can stop the captions of current in progress playing material and rolling automatically.When the time of setting as 60 seconds in, detect no user and use the IE browser to carry out information inquiry, then automatically switch to homepage and continue projection playing material and captions, and show local weather forecast.
In the present embodiment, for comprise wooden horse in the webpage that prevents to browse, virus immunity causes infective virus, can the anti-virus assemblies be installed at touch screen terminal machine 102, prevent that virus attack from using or system program.In addition; Also can be through the shielding plug-in unit is installed; Illegal dialog box on filtering or the shielding web page; Like type dialog boxes such as confirm, prompt, alert, showModalDialog, showModelessDialog, and print, showHelp, be made as homepage, the IE system dialog box of the types such as folder of puting into collection.
Fig. 2 is the configuration diagram of multimedia advertisement system embodiment two of the present invention.As shown in Figure 2; Present embodiment two is with the difference of the foregoing description one; Server 101 specifically can comprise master server 111 and standby server 121, all storage and the playing material that issues to touch terminating machine 102 according to the control of management end 103 on this master server 111 and the standby server 121.In the present embodiment; If being arranged, many touch screen terminal machines 102 from server 101, download same playing material simultaneously or when specifying material; At first download from master server 111 pattern of ranking, when the load of master server 111 is heavier, allow to download from standby server 121 pattern of ranking by many touch screen terminal machines 102 of management end 103 control.Master server 111 all is combinations of WEB server, database server, Ftp server three with standby server 121; WEB server, database server, Ftp server can be installed on same the main frame, also can be installed on the different main frames.
Fig. 3 is the configuration diagram of multimedia advertisement system embodiment three of the present invention.As shown in Figure 2, present embodiment three is that with the foregoing description two differences management end 103 specifically can comprise global administration's end 113, the first local management end 123 and the second local management end 133.Global administration's end 113 is used for all the touch screen terminal machines 102 in the local area network (LAN) are managed concentratedly; The first local management end 123 is used for first set of terminal of being made up of several touch screen terminal machines 102 in the local area network (LAN) 112 is carried out local management, and the second local management end 133 is used for second set of terminal of being made up of several touch screen terminal machines 102 in the local area network (LAN) 122 is managed.Both can be when first set of terminal 112 and second set of terminal 122 are managed concentratedly to a certain touch screen terminal machine 102 in the set of terminal, also can be to each touch screen terminal machine 102 in the set of terminal.
In the present embodiment; Same touch screen terminal machine 102 can be separately in first set of terminal 112 or second set of terminal 122; Perhaps simultaneously in first set of terminal 112 and second set of terminal 122; Some touch screen terminal machines 102 in first set of terminal 112 or second set of terminal 122 can also divide into groups again, and the level of grouping can be three layers.Can revise, deletion, level adjust some touch screen terminal machines 102 in first set of terminal 112 or second set of terminal 122.
In the present embodiment; Management end can also be managed concentratedly the user of every touch screen terminal machine 102; Such as adding, delete the user; Revise user's data, distribute authority such as the touch screen terminal machine 102 that can manage to the user, and broadcast state, broadcast list, download state and the attribute information etc. of checking touch screen terminal machine 102.
In the foregoing description, management end 103 is managed concentratedly and is controlled touch screen terminal machine 102 and server 101 through sending the XML format command.
In the present embodiment; Also can hold all the touch screen terminal machines 102 in 113 pairs of wide area networks to manage by global administration, the first local management end 123 and the second local management end 133 can also be managed the set of terminal that several touch screen terminal machines in the wide area network are formed.
Fig. 4 controls the flow chart of the method embodiment of multimedia advertising broadcast for the present invention.As shown in Figure 4, in the present embodiment, the method that the control multimedia advertising is play comprises:
S401, server issue the playing material of storage according to the request of touch screen terminal machine;
S402, touch screen terminal machine are downloaded and playing material, or carry out information inquiry through wide area network;
When startup IE browser carries out information inquiry, when beginning handwriting input, the user starts the handwriting input application program that touch screen terminal machine 102 is installed when capturing, and get into the handwriting input state and also suspend the playing material of current projection and the captions of rolling.Otherwise, withdraw from the handwriting input state.When the time of setting as 60 seconds in, detect no user and use the IE browser to carry out information inquiry, then automatically switch to homepage and continue projection playing material and captions, and show local weather forecast.
S403, management end are managed server and touch screen terminal machine.
Fig. 5 is the flow chart of touch screen terminal machine downloading and playing material; As shown in Figure 5, in the present embodiment, touch screen terminal machine downloading and playing material can specifically comprise:
Whether S412, touch screen terminal machine check through the mode of broadcasting in the local area network (LAN) at its place has other touch screen terminal machines to store same playing material;
S422, basis check that the result selects download policy.
In the present embodiment, according to checking that the result selects download policy specifically to comprise:
There are other touch screen terminal machines to store same playing material if the touch screen terminal machine views in the local area network (LAN) at its place, then download playing material from these other touch screen terminal machines; Otherwise, download playing material from server.
The flow chart that Fig. 6 manages the touch screen terminal machine for management end, as shown in Figure 6, in the present embodiment, management end is managed and can specifically be comprised the touch screen terminal machine:
S413, global administration's end are managed concentratedly all touch screen terminal machines;
S423, local management end carry out local management to the set of terminal that several touch screen terminal machines are formed.
In the present embodiment, global administration end or local management end can comprise the management of touch screen terminal machine: the touch screen terminal machine is set downloads priority, control downloading and playing material or specify touch screen terminal machine number and the speed of download of material, the broadcast of touch screen terminal machine singly managed, the touch screen terminal machine is divided into groups etc. simultaneously.
Among the present invention, can carry out network inquiry, improve interactive with the consumer through the touch screen terminal machine.In addition, need only the playing material of storing on the disposable update service device in the time of need upgrading the playing material of touch screen terminal machine, and need not change the CF card on every electronic display unit, improved the efficient of information updating.
Claims (11)
1. a multimedia advertisement system is characterized in that, comprises
Be used to store and issue the server of playing material;
The touch screen terminal machine that is used to download and show playing material and carries out information inquiry through wide area network; And
The management end that is used for management server and touch screen terminal machine.
2. multimedia advertisement system according to claim 1 is characterized in that, the touch screen terminal machine comprises the touch screen terminal machine with the shielding plug-in unit of the player of playing material format match, anti-virus assembly, the illegal dialog box of filtering;
Whether and/or before the downloading and playing material, checking has other touch screen terminal machines to store same playing material also according to checking that the result selects the touch screen terminal machine of download policy in the local area network (LAN).
3. multimedia advertisement system according to claim 1 and 2 is characterized in that, the touch screen terminal machine is for obtaining and show the touch screen terminal machine of its position weather forecast through wide area network.
4. multimedia advertisement system according to claim 2 is characterized in that, server comprises storage and issues the master server and the standby server of playing material.
5. multimedia advertisement system according to claim 3 is characterized in that management end comprises:
The global administration that is used for all touch screen terminal machines are managed concentratedly holds; And the local management end that is used for the set of terminal that several touch screen terminal machines are formed is carried out local management.
6. multimedia advertisement system according to claim 3; It is characterized in that, management end be have be provided with the touch screen terminal machine download priority, control simultaneously the downloading and playing material or specify material touch screen terminal machine number and speed of download, the broadcast of touch screen terminal machine is singly managed, the touch screen terminal machine is carried out one of the grouping management function or the management end of function combinations arbitrarily.
7. control the method that multimedia advertising is play for one kind, it is characterized in that, comprising:
Server issues the playing material of storage;
The touch screen terminal machine is downloaded and playing material, or carries out information inquiry through wide area network; And
Management end is managed server and touch screen terminal.
8. method according to claim 7 is characterized in that, touch screen terminal machine downloading and playing material comprises:
Whether the touch screen terminal machine is checked in the local area network (LAN) at its place has other touch screen terminal machines to store same playing material;
According to checking that the result selects download policy.
9. method according to claim 8 is characterized in that, according to checking that the result selects download policy to comprise:
There are other touch screen terminal machines to store same playing material if the touch screen terminal machine views in the local area network (LAN) at its place, then download playing material from these other touch screen terminal machines; Otherwise, download playing material from server.
10. method according to claim 7 is characterized in that, management end is managed touch screen terminal and comprised:
Global administration's end is managed concentratedly all touch screen terminal machines;
And the set of terminal that the local management end is formed several touch screen terminal machines is carried out local management.
11. method according to claim 10; It is characterized in that global administration end or local management end comprise the management of touch screen terminal machine: be provided with the touch screen terminal machine download priority, control simultaneously the downloading and playing material or specify material touch screen terminal machine number and speed of download, the broadcast of touch screen terminal machine is singly managed, the touch screen terminal machine is divided into groups.
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| CN2010102523621A CN102377735A (en) | 2010-08-12 | 2010-08-12 | Multimedia advertisement system and method for controlling playing of multimedia advertisement |
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| CN2010102523621A CN102377735A (en) | 2010-08-12 | 2010-08-12 | Multimedia advertisement system and method for controlling playing of multimedia advertisement |
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Application publication date: 20120314 |