CN101087385A - A multi-media advertisement playing system based on stream transmission - Google Patents
A multi-media advertisement playing system based on stream transmission Download PDFInfo
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- CN101087385A CN101087385A CNA2006100610116A CN200610061011A CN101087385A CN 101087385 A CN101087385 A CN 101087385A CN A2006100610116 A CNA2006100610116 A CN A2006100610116A CN 200610061011 A CN200610061011 A CN 200610061011A CN 101087385 A CN101087385 A CN 101087385A
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Abstract
The invention relates to communication filed and ad filed, specially a kind of multimedia ad playing system which is based on flow type transmission. The purpose of the invention is aiming at defect of current technique, and provides a multimedia ad play system which is based on flow type transmission for open ad. Multimedia ad content includes combination of video, audio, image, words. The multimedia ad playing system which is based on flow type transmission includes server and playing device, the working mode is server sends multimedia information flow which includes ad content in flow type signal mode, the playing device plays multimedia ad information on display equipment based on content of multimedia information flow. The server and playing device are connected by communication network; server and playing device is one-to-more.
Description
Technical field
The present invention relates to the communications field and advertisement field, relate in particular to a kind of multi-media advertisement playing system based on stream transmission.
Background of invention
A kind of out-of-home media occurred at advertisement field at present, formed a media network by the advertisement of playback terminal play multimedia is set at each commercial location.Typical representative has the building advertisement net of Focus Media etc.When the terminal advertising-playing content, the source of the multimedia advertising content of required broadcast becomes a subject matter, and now conventional way is to use VCD, dedicated play equipment such as DVD, the play multimedia files that uses a computer or pass through television channel.
All there are various weak points in these methods.Use VCD, dedicated play equipment such as DVD can't upgrade in time when content changes, and need artificial video disc or the storage card changed; The playback equipment that uses a computer needs suitable Financial cost, wiring cost and operation skill; The use television channel needs high expense and can only once play.
Need a kind of Play System of special use, not only can play in real time but also can repeat playing; Neither need complicated operations, also do not need expensive cost; Not only update content but also can the long preservation content at any time.
Summary of the invention
The objective of the invention is at the deficiencies in the prior art, provide a kind of be applicable to the outdoor advertising new media a kind of based on the stream transmission multi-media advertisement playing system.
The multimedia advertising content that described multi-media advertisement playing system is play comprises the combination of multiple information such as video, audio frequency, image, literal.
Described multi-media advertisement playing system based on stream transmission comprises server and playing device, be connected by communication network between server and the playing device, to be server send the multimedia information stream that comprises ad content in the mode of streaming signal to playing device to its working method, and playing device is according to the content of multimedia information stream signal play multimedia advertising message on its display device automatically.
Be many-one relationship between described server and the playing device, same server can send the multimedia information stream signal to many playing devices simultaneously, and same server can send the multimedia information stream signal that comprises different content to different playing devices simultaneously.
Include control signal in the described multimedia information stream signal, this playing device is done one of following 4 kinds of processing, combination or whole according to the control signal in the multimedia information stream signal simultaneously to received multimedia information stream signal:
1) multimedia messagess such as the video in the multimedia information stream signal, audio frequency, image, literal is play on display device immediately;
2) multimedia messages is carried out size distortion, frequency distortion and combination;
3) with multimedia information storage in the memory device of playing device;
4) multimedia messages of having stored is carried out specific operations such as timing broadcast, loop play, fragment broadcast.
Described communication network is an IP network, and IP communication protocol is adopted in the transmission of multimedia information stream signal, and described communication network physical entity can comprise Internet for the wired or wireless communication network of any support IP communication protocol.
Embodiment
The multimedia advertising content that described multi-media advertisement playing system is play comprises the combination of multiple information such as video, audio frequency, image, literal.
Described multi-media advertisement playing system mainly is made up of server, management system and playing device.
Server is used to store the multimedia advertising content, and is in charge of playing device and sends the multimedia information stream signal to playing device.Same station server can be responsible for the authentication and the signal transmission of many playing devices.In the signal transmission, same station server can send to different playing devices and comprise the multimedia information stream of identical or different content, thereby can realize professional clean culture, multicast and the broadcasting of advertisement broadcasting.
The content of multimedia that the information of playing device can be set on server and need to send, and be provided with to any platform playing device to send which content of multimedia.The management that is provided with like this is provided with by special management software.
Described playing device mainly comprises the core playback control device, and communication apparatus, memory device and display device also are installed.The core playback equipment is used to control the work behavior of whole device, comprises the processing of information processing and flow process.Communication apparatus connects with server under the control of core playback equipment, and responsible transmission of Information.Communication apparatus was finished with being connected by IP communication protocol of server, and concrete physical connection can be the wired or wireless network link of any support IP communication protocol.Memory device is subjected to the control of core playing device, is responsible for preserving the multimedia messages content.The media type of memory device includes but not limited to hard disk, CDRW, SD, CF, FLASH, RAM etc.Display device is subjected to the control of core playing device, is responsible for showing the multimedia messages content.Display device comprises display screen and audio amplifier, is used for multiple information such as display video, audio frequency, image, literal.The display device type includes but not limited to LCD, liquid crystal display screen display, picture tube TV, panel TV, HDTV (High-Definition Television) etc.
The typical embodiment of described multi-media advertisement playing system can be described below:
1) the multimedia advertising content that will play is set on server, such being provided with can be by special management software setting.
2) information of playing device is set on server, comprises the authentication information of each playing device and the multimedia advertising content information of needs broadcast.Being provided with can be also the playing device grouping can be provided with at each playing device.Being provided with like this can be by special management software setting.
3) playing device connects by communication network and server after start immediately.In the process of connecting, playing device transmits its authentication information to server, in the hope of show self identity and the safety certification by server to server.
4) server is according to the authentication information checking playing device of the playing device that has been provided with, and according to the multimedia advertising content of its required broadcast of validation of information of playing device.
5) server begins to send the multimedia information stream signal to playing device continuously.The multimedia information stream signal is divided into countless fritters with complete multimedia messages according to sequential, transmits to the multimedia automatic play device with the form that flows.In the multimedia information stream signal, also be interspersed with control signal.
6) playing device carries out corresponding multimedia advertising play operation according to the control signal in the multimedia information stream signal of receiving.Before not receiving control signal, the default action of playing device is simultaneously the multimedia advertisement of receiving to be illustrated in immediately on the display device also to be stored in the memory device simultaneously.
7) during the control signal in receiving multimedia information stream, playing device is carried out corresponding operation according to this control signal, and these operations comprise:
01) multimedia messages in the multimedia information stream signal is play on display device immediately;
02) multimedia messages is carried out size distortion, frequency distortion and combination;
03) with multimedia information storage in the memory device of playing device;
04) multimedia messages of having stored is carried out specific operations such as timing broadcast, loop play, fragment broadcast.
Control signal can comprise one or more requirements of above operation simultaneously.Such as, can require 01) and 03) operation simultaneously, while at this moment playing device will be play the multimedia messages of receiving and is stored in the memory device; Again such as requiring 02 simultaneously), 03) and 04), playing device will on one side be play the multimedia messages of having stored in the mode of combined deformation this moment, on one side receive and multimedia messages that storage is newly received.
8) the playing device circulation is operated the multimedia information stream information and executing accordingly constantly according to the control signal in the multimedia information stream.
9) when interrupting with being connected of server, playing device will constantly be attempted reconnecting, until recovering connection.When because communication failure or other reasons are when causing the multimedia information stream signal interruption, playing device will continue to carry out last executable operation, as 04 in the preamble) operation, recover until information flow.
10) when playing advertisement, playing device can be play log record with advertisement endlessly, sends to server; Server is play the log record file with these and is preserved, and uses for further analyzing.
The above; only for the preferable embodiment of the present invention, but protection scope of the present invention is not limited thereto, and anyly is familiar with those skilled in the art in the technical scope that the present invention discloses; the variation that can expect easily or replacement all should be encompassed within protection scope of the present invention.Therefore, protection scope of the present invention should be as the criterion with the protection range of claims.
Claims (4)
1, a kind of advertisement play system is characterized in that:
Described Play System comprises server and playing device, be connected by communication network between server and the playing device, to be server send the multimedia information stream that comprises ad content in the mode of streaming signal to playing device to its working method, and playing device is according to the content of multimedia information stream signal play multimedia advertising message on its display device automatically.
2, Play System as claimed in claim 1 is characterized in that:
Be many-one relationship between described server and the playing device, same server can send the multimedia information stream signal to many playing devices simultaneously, and same server can send the multimedia information stream signal that comprises different content to different playing devices simultaneously.
3, Play System as claimed in claim 1 is characterized in that:
Include control signal in the described multimedia information stream signal, can the controls playing device received multimedia information stream signal be done following 4 kinds of processing simultaneously according to the control signal in the multimedia information stream signal
One, combination or whole:
1) multimedia messagess such as the video in the multimedia information stream signal, audio frequency, image, literal is play on display device immediately;
2) multimedia messages is carried out size distortion, frequency distortion and combination;
3) with multimedia information storage in the memory device of playing device;
4) multimedia messages of having stored is carried out specific operations such as timing broadcast, loop play, fragment broadcast.
4, Play System as claimed in claim 1 is characterized in that:
Described communication network is an IP network, and IP communication protocol is adopted in the transmission of multimedia information stream signal, and described communication network physical entity can comprise Internet for the wired or wireless communication network of any support IP communication protocol.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2006100610116A CN101087385A (en) | 2006-06-08 | 2006-06-08 | A multi-media advertisement playing system based on stream transmission |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2006100610116A CN101087385A (en) | 2006-06-08 | 2006-06-08 | A multi-media advertisement playing system based on stream transmission |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN101087385A true CN101087385A (en) | 2007-12-12 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CNA2006100610116A Pending CN101087385A (en) | 2006-06-08 | 2006-06-08 | A multi-media advertisement playing system based on stream transmission |
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| CN (1) | CN101087385A (en) |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102377735A (en) * | 2010-08-12 | 2012-03-14 | 汉王科技股份有限公司 | Multimedia advertisement system and method for controlling playing of multimedia advertisement |
| CN103209164A (en) * | 2012-01-17 | 2013-07-17 | 上海狂龙数码科技有限公司 | Network construction and data transmission method of public information service platform |
| CN105760407A (en) * | 2014-12-19 | 2016-07-13 | 乐视网信息技术（北京）股份有限公司 | Advertisement loading method, device and equipment |
-
2006
- 2006-06-08 CN CNA2006100610116A patent/CN101087385A/en active Pending
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102377735A (en) * | 2010-08-12 | 2012-03-14 | 汉王科技股份有限公司 | Multimedia advertisement system and method for controlling playing of multimedia advertisement |
| CN103209164A (en) * | 2012-01-17 | 2013-07-17 | 上海狂龙数码科技有限公司 | Network construction and data transmission method of public information service platform |
| CN105760407A (en) * | 2014-12-19 | 2016-07-13 | 乐视网信息技术（北京）股份有限公司 | Advertisement loading method, device and equipment |
| CN105760407B (en) * | 2014-12-19 | 2019-08-06 | 乐视网信息技术（北京）股份有限公司 | A kind of advertisement loading method, device and equipment |
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| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| C02 | Deemed withdrawal of patent application after publication (patent law 2001) | ||
| WD01 | Invention patent application deemed withdrawn after publication |
Open date: 20071212 |