CN102546948A - Mobile advertisement playing method - Google Patents
Mobile advertisement playing method Download PDFInfo
- Publication number
- CN102546948A CN102546948A CN2012100031621A CN201210003162A CN102546948A CN 102546948 A CN102546948 A CN 102546948A CN 2012100031621 A CN2012100031621 A CN 2012100031621A CN 201210003162 A CN201210003162 A CN 201210003162A CN 102546948 A CN102546948 A CN 102546948A
- Authority
- CN
- China
- Prior art keywords
- advertisement
- mobile phone
- playing
- user
- player method
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Abstract
The invention discloses a mobile advertisement playing method, which relates to the technical field of mobile communication. The method comprises the following steps of: pre-establishing an advertisement playing service on a mobile phone of a user, and installing an advertisement playing client-side; when the mobile phone is online, acquiring an updated advertisement through an advertisement publishing server, and storing into an advertisement data file in the mobile phone; when the mobile phone is turned on/off, launching the advertisement playing client-side, and extracting corresponding advertisement information; playing the advertisement in a preserved space on a display screen of the mobile phone according to preset playing time, and stopping current advertisement playing and entering a normal user using mode if playing is paused; if the user selects an interested advertisement, opening the link of the advertisement, so that the user can acquire more information on the advertisement; and counting the downloading, playing and clicking quantities of the advertisement within a certain period of time for the current user by using a counting module in client software, and transmitting statistic data to the advertisement publishing server.
Description
Technical field
The present invention relates to the mobile communication technology field, more particularly, is a kind of mobile phone advertisement player method.
Background technology
The web advertisement is methods such as a kind of utilization ad banner, text link, multimedia, and publication or releasing advertisements in the Internet are through a kind of advertising campaign mode of network delivery to the Internet user.This advertisement form is limited by networked devices, owing to be to link network through PC, its mobility is very limited.
Present mobile phone play video ads and animated advertising technology be comparative maturity, video traffic third generation mobile main business especially.National according to statistics cellphone subscriber has broken through 1,000,000,000; Watch the mobile phone play advertisement if can utilize this huge customer group; This will be the value-added service of a new potentialization of mobile phone, and mobile telephone company can adopt the user to seeing advertisement to present a gift in return indemnifying measures such as telephone expenses.
But; How to guarantee the cellphone subscriber can see the advertisement of renewal every day and can not disturb the user normal talking, send short messages, the use of function such as online, the more information that lets the user can obtain interested advertisement easily whenever and wherever possible again is a urgent problem.
Summary of the invention
The technical problem that the present invention will solve is to propose a kind of method in the advertisement of mobile phone display screen play multimedia when being used for mobile phone power-on with shutdown, with the spread scope of extended network advertisement.
The present invention realizes through following technical scheme:
The mobile phone advertisement player method may further comprise the steps:
Step 1, user mobile phone are set up the ad playing business in advance, and an ad playing client or a software is installed on this mobile phone;
Step 2 when above-mentioned mobile phone is linked network, is obtained the online updating advertisement through the ad distribution server, and stores in the advertisement data file in the local storage of reserving in this mobile phone;
Step 3 when above-mentioned user mobile phone start or shutdown, starts said ad playing client or software, extracts the respective advertisement information in the advertisement data file;
Step 4, according to preset reproduction time, playing advertisements in this mobile phone display screen headspace in the playing process, if play the termination situation, then jumps to step 5; If the user selects the situation of advertisement interested, then jump to step 6;
Step 5 if occur playing the termination situation, is then closed current ad playing, gets into normal user and uses pattern;
Step 6 if the user is interested in current advertisement playing, is clicked and is selected, and then can open the link of this advertisement, and then lets the user obtain the information of more these advertisements;
Step 7, the statistical module in the said client software can add up in active user's certain hour and download, play, click the number of ads of checking, and said statistics is sent to this ad distribution server.
Further, the said ad playing business of setting up in advance is that service provider customizes in advance.
Further, the said ad playing business of setting up in advance is after the user sends request, sets up through service provider audit back.
Further, the advertising message of said extraction comprises literal, picture, sound or video.
Further, said preset reproduction time was 5 ~ 10 seconds.
Further, said headspace is the part of this mobile phone display screen.
Further, said broadcast termination situation comprises: incoming call, note demonstration, subscriber dialing, user these normal cell-phone functions of surfing the Net are brought into use.
Further, said user obtains more that multi-advertisement information is the mode that represents through on the mobile phone entire display screen.
Further, said ad distribution server receives the advertising message that service provider provides, and to service provider said statistics is provided.
Further, said service provider is optimized broadcast next time according to this statistics and sorts.
Through technical scheme of the present invention; Utilize mobile phone power-on with when shutdown display screen be in the characteristics that idle condition and user can see display screen most the time; On mobile phone display screen, play the advertisement of online updating; It has that spread scope is wide, interactivity is strong, with strong points, audience size can accurately be added up, in real time, flexibly, low, the strong advantages such as sense organ property of cost; Let the user can obtain own interested advertising message whenever and wherever possible, and can ensure user, advertising provider, mobile operator interests in many ways.
Description of drawings
Fig. 1 is the mobile phone play advertising method schematic flow sheet that proposes according to the present invention.
Fig. 2 is that the mobile phone play advertisement that proposes according to the present invention shows sketch map.
Embodiment
Below in conjunction with accompanying drawing method of the present invention is further explained.
According to present 3G network situation, be example with the iPhone smart mobile phone as user terminal, the method that realizes that mobile phone advertisement is play among the present invention is described.
Mobile phone advertisement player method among the said embodiment of Fig. 1 may further comprise the steps:
S101, user mobile phone set up the ad playing business in advance, and an ad playing client or a software is installed on this mobile phone;
S102 when above-mentioned mobile phone is linked network, obtains the online updating advertisement through the ad distribution server, and stores in the advertisement data file in the local storage of reserving in this mobile phone;
S103 when above-mentioned user mobile phone start or shutdown, starts said ad playing client or software, extracts the respective advertisement information in the advertisement data file;
S104, according to preset reproduction time, playing advertisements in this mobile phone display screen headspace in the playing process, if play the termination situation, then jumps to S105; If the user selects the situation of advertisement interested, then jump to S106;
S105 if occur playing the termination situation, then closes current ad playing, gets into normal user and uses pattern;
S106 if the user is interested in current advertisement playing, clicks and selects, and then can open the link of this advertisement, and then lets the user obtain the information of more these advertisements;
S107, the statistical module in the said client software can add up in active user's certain hour and download, play, click the number of ads of checking, and said statistics is sent to this ad distribution server.
Wherein, the said ad playing business of setting up in advance is that service provider customizes in advance, or after the user sends request, sets up through service provider audit back.The cellphone subscriber proposes the service fulfillment application to service provider, and application way is not limit, and for example short message, network application or the like are handled, sent in the business hall.
Wherein, the advertising message of said extraction comprises literal, picture, sound or video.Said preset reproduction time was 5 ~ 10 seconds.Said headspace is the part of this mobile phone display screen.Said broadcast termination situation comprises: incoming call, note demonstration, subscriber dialing, user these normal cell-phone functions of surfing the Net are brought into use.Said user obtains more, and multi-advertisement information is the mode that represents through on the mobile phone entire display screen.
Said ad distribution server receives the advertising message that service provider provides, and to service provider said statistics is provided.Said service provider is optimized broadcast next time according to this statistics and sorts.
Through surfing Internet with cell phone is the means that realize mobile Internet access, and main mode has five kinds: through infrared ray insert surfing Internet with cell phone, through bluetooth network insert surfing Internet with cell phone, through WLAN insert surfing Internet with cell phone, through cable access to LAN surfing Internet with cell phone, directly surf the Net through telecommunications wireless network mobile phone.The user can obtain the information of immediate updating whenever and wherever possible.In the present embodiment, be that the user passes through the mobile communication local area network (LAN) and directly networks.
Mobile phone is configured to receive advertisement from the ad distribution server.Typically, the ad distribution server is the part of the network of mobile communication equipment provider.By advertising content provider advertisement is offered the ad distribution server, advertising content provider is based on according to predetermined standard that display ads provides remuneration to mobile communication equipment provider on the screen of mobile phone.
Being embedded in software in the mobile phone can provide the figure of the advertisement that is downloaded to display.In addition, the user can select advertisement, so that obtain the further information about this product.
In the present embodiment; In start or unused time; In 1/3rd positions of mobile phone display screen (also can be delegation) or bigger position in addition the full screen display ad content; Said advertisement display module can be with the dynamic link library form, and the registry file through editing mobile phone is realized start-up loading.Read advertising message the advertisement data file under mobile phone local storage specified path afterwards, last display ads.Said advertisement display module starts the readjustment notification function of post-registration about cell phone system talk line dependent event; In this readjustment notification function, handle incoming call incident and user's operating handset incident respectively.Said advertisement display module is interrupted this ad playing when intercepting and capturing incoming call incident and user's operating handset incident, get into the user and normally use pattern.Going up (WIFI or 3G) when the mobile phone networking can upgrade ad content, for example downloads 5 advertisements every day, and each advertisement is play mobile phone power-on starts the period between other operations to the user in turn, presses other operation until the user.Ad content can have many group catalogues; The user can determine whether that needs enter into next group catalogue according to the needs of oneself; And have statistical function, the management software on the mobile phone can carry out statistics and analysis to user's number of clicks, and with data upload to server.
In the present embodiment; Also comprise the advertisement update method: when user mobile phone is linked the Internet, set up being connected of this mobile phone and ad distribution server, advertisement is downloaded to said mobile phone through the ad distribution server through wireless radio frequency modules; Because mobile phone memory capacity is limited; So here limit and only download 5 advertisements in the some cycles, certainly, this also can change the number of ads that this is once downloaded according to different situations.The different situations here comprise the memory capacity of active user's mobile phone or the size of current downloads ad content.Said some cycles can let the user set or when dispatching from the factory, customize, and only downloads once such as one day 24 hours.For the use that do not influence the user and do not allow the user to feel dislike, this download is that the rear end program through said ad playing software realizes, and downloads and return a notification message can for said ad distribution server after finishing.Said ad distribution server receives the up-to-date advertisement that advertising content provider provides through the service provider terminal.
The method of upgrading ad data at above-mentioned mobile phone can be that the ad data that newly receives is replaced former ad data; Perhaps many ad datas of storage in mobile phone behind new ad data of every reception, are deleted the ad data of oldest stored.
In the present embodiment, in the ad playing process, when the user is interested in a certain advertisement, can be through input unit such as pointer or the finger touch or the current advertisement of keyboard click selection of mobile phone; Ad playing client or software responses provide additional information in said user's selection by the ad distribution server; By said selection of said ad distribution server tracks and additional information.The said step of additional information that provides comprises the selection in response to said user, connects the step of mobile phone and second server.Be that the user obtains the web webpage that additional information perhaps directly is linked to current advertisement from the ad distribution server, simultaneously, if include phone number in the additional information, the user can also directly click and dial this phone number.
Perhaps, when the user responds this advertisement and sends the request to additional information, utilize second server.The ad distribution server will be directly delivered to second server to the control of download message.Second server is delivered to the ad distribution server with the advertising message of being asked, so the ad distribution server arrives mobile phone with download of information.Second server belong to advertisement that click to be selected product or service manufacturer or belong to advertising content provider.
As further improvement of the present invention; After opening the multimedia advertising related service; Also comprise one with said mobile phone automatically with this mobile phone in the step of SIM binding; Change the mobile phone continued and can use this professional facility to be used for the user, effectively ensure user, advertiser and benefits of operators.
In this embodiment, can also be, be not limited to playing advertisements when mobile phone power-on or shutdown, at any time, obtain the online updating advertisement as long as mobile phone advertisement client end of playing back or software are linked mobile Internet; Mobile phone advertisement client end of playing back or software are shown to the online updating advertisement of obtaining the optional position or the audio plays advertisement of software or mobile phone interface; Function software is constantly obtained online immediate updating advertisement and with the static or mode of rolling regularly or Alternation Display or broadcast at random through mobile Internet in running.Only otherwise the normal use that has influence on the client gets final product.
Embodiment of the present invention because the demonstration of advertisement and broadcast are when start or shutdown, to carry out, can not influence user's operate as normal and life.Only in mobile phone, preserve up-to-date ad data or upgrade ad data automatically, to the minimum that takies of mobile phone memory resource.
Fig. 2 is the demonstration sketch map of a kind of mobile phone play advertisement provided by the present invention.Wherein 201 is mobile phones, and this mobile phone can be networked, and has a bigger display screen 202, and a button 203 is arranged, and wherein is the position that ad playing is reserved on 204 of display screen 202 tops.
Though the preferred embodiments of the present invention only have been described, its meaning and unrestricted scope of the present invention, applicability and configuration here.On the contrary, the detailed description to embodiment can make those skilled in the art be able to implement.Will be understood that not departing under the definite spirit and scope of the invention situation of appended claims, can make suitable change and modification some details.
Claims (10)
1. mobile phone advertisement player method may further comprise the steps:
Step 1, user mobile phone are set up the ad playing business in advance, and an ad playing client or a software is installed on this mobile phone;
Step 2 when above-mentioned mobile phone is linked network, is obtained the online updating advertisement through the ad distribution server, and stores in the advertisement data file in the local storage of reserving in this mobile phone;
Step 3 when above-mentioned user mobile phone start or shutdown, starts said ad playing client or software, extracts the respective advertisement information in the advertisement data file;
Step 4, according to preset reproduction time, playing advertisements in this mobile phone display screen headspace in the playing process, if play the termination situation, then jumps to step 5; If the user selects the situation of advertisement interested, then jump to step 6;
Step 5 if occur playing the termination situation, is then closed current ad playing, gets into normal user and uses pattern;
Step 6 if the user is interested in current advertisement playing, is clicked and is selected, and then can open the link of this advertisement, and then lets the user obtain the information of more these advertisements;
Step 7, the statistical module in the said client software can add up in active user's certain hour and download, play, click the number of ads of checking, and said statistics is sent to this ad distribution server.
2. mobile phone advertisement player method according to claim 1 is characterized in that: in the said step 1, setting up the ad playing business in advance is that service provider customizes in advance.
3. mobile phone advertisement player method according to claim 1 is characterized in that: in the said step 1, setting up the ad playing business in advance is after the user sends request, sets up through service provider audit back.
4. according to the mobile phone advertisement player method described in the claim 1, it is characterized in that: in the said step 3, the advertising message of extraction comprises literal, picture, sound or video.
5. mobile phone advertisement player method according to claim 1 is characterized in that: the preset reproduction time in the said step 4 was 5 ~ 10 seconds.
6. mobile phone advertisement player method according to claim 1 is characterized in that: the headspace in the said step 4 is the part of this mobile phone display screen.
7. mobile phone advertisement player method according to claim 1 is characterized in that: said broadcast termination situation comprises: incoming call, note demonstration, subscriber dialing, user these normal cell-phone functions of surfing the Net are brought into use.
8. mobile phone advertisement player method according to claim 1 is characterized in that: the user obtains more that multi-advertisement information is the mode that represents through on the mobile phone entire display screen in the said step 6.
9. according to the described mobile phone advertisement player method of arbitrary claim in 1 to 8, it is characterized in that: said ad distribution server receives the advertising message that service provider provides, and to service provider said statistics is provided.
10. mobile phone advertisement player method according to claim 9 is characterized in that: said service provider is optimized broadcast next time according to this statistics and sorts.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2012100031621A CN102546948A (en) | 2012-01-07 | 2012-01-07 | Mobile advertisement playing method |
| PCT/CN2013/070052 WO2013102440A1 (en) | 2012-01-07 | 2013-01-05 | Cell phone advertisement playing method and interaction system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2012100031621A CN102546948A (en) | 2012-01-07 | 2012-01-07 | Mobile advertisement playing method |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN102546948A true CN102546948A (en) | 2012-07-04 |
Family
ID=46352878
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN2012100031621A Pending CN102546948A (en) | 2012-01-07 | 2012-01-07 | Mobile advertisement playing method |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN102546948A (en) |
Cited By (13)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102800001A (en) * | 2012-07-11 | 2012-11-28 | 辜进荣 | Transmission method for mobile phone advertisement media information industry |
| WO2013102440A1 (en) * | 2012-01-07 | 2013-07-11 | Gu Jinrong | Cell phone advertisement playing method and interaction system |
| CN103428652A (en) * | 2013-08-06 | 2013-12-04 | 北京华恒铭圣科技发展有限责任公司 | Method and device for pushing message of mobile phone |
| CN103685528A (en) * | 2013-12-18 | 2014-03-26 | 北京奇虎科技有限公司 | Information displaying method and device |
| CN103854202A (en) * | 2012-12-07 | 2014-06-11 | 富有创意传媒股份有限公司 | Online shopping system for stimulating consumption through advertising and method thereof |
| CN105117186A (en) * | 2015-08-13 | 2015-12-02 | 小米科技有限责任公司 | Multimedia information displaying method and apparatus |
| CN105979292A (en) * | 2016-06-07 | 2016-09-28 | 无锡天脉聚源传媒科技有限公司 | Method and device for presenting number of advertisement in program channel |
| CN106161089A (en) * | 2016-07-08 | 2016-11-23 | 北京多点在线科技有限公司 | User is helped to obtain the system and method for new opplication in Android system start-up course |
| CN106447406A (en) * | 2016-10-25 | 2017-02-22 | 浙江麦知网络科技有限公司 | Internet advertisement playing method |
| CN107438195A (en) * | 2017-08-15 | 2017-12-05 | 四川长虹电器股份有限公司 | Startup advertisement details loading method and system based on user's selection |
| CN103631653B (en) * | 2012-08-29 | 2018-10-16 | 中兴通讯股份有限公司 | A kind of method and device of adjustment mobile terminal label |
| CN109254792A (en) * | 2018-09-13 | 2019-01-22 | 海南新软软件有限公司 | A kind of dynamic moving promotes the operation method and device of component |
| CN111901691A (en) * | 2019-05-06 | 2020-11-06 | 北京邦天信息技术有限公司 | User terminal, starting-up advertisement playing method thereof and computer readable storage medium |
Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1881882A (en) * | 2006-05-18 | 2006-12-20 | 朱凯 | Method for promulgating advertisement in network terminal machine |
| CN101101656A (en) * | 2007-06-20 | 2008-01-09 | 上海灵慧软件销售有限公司 | Telecom product network marketing method based on payment mode according to sale |
-
2012
- 2012-01-07 CN CN2012100031621A patent/CN102546948A/en active Pending
Patent Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1881882A (en) * | 2006-05-18 | 2006-12-20 | 朱凯 | Method for promulgating advertisement in network terminal machine |
| CN101101656A (en) * | 2007-06-20 | 2008-01-09 | 上海灵慧软件销售有限公司 | Telecom product network marketing method based on payment mode according to sale |
Cited By (16)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2013102440A1 (en) * | 2012-01-07 | 2013-07-11 | Gu Jinrong | Cell phone advertisement playing method and interaction system |
| CN102800001A (en) * | 2012-07-11 | 2012-11-28 | 辜进荣 | Transmission method for mobile phone advertisement media information industry |
| CN103631653B (en) * | 2012-08-29 | 2018-10-16 | 中兴通讯股份有限公司 | A kind of method and device of adjustment mobile terminal label |
| CN103854202A (en) * | 2012-12-07 | 2014-06-11 | 富有创意传媒股份有限公司 | Online shopping system for stimulating consumption through advertising and method thereof |
| CN103428652A (en) * | 2013-08-06 | 2013-12-04 | 北京华恒铭圣科技发展有限责任公司 | Method and device for pushing message of mobile phone |
| CN103685528A (en) * | 2013-12-18 | 2014-03-26 | 北京奇虎科技有限公司 | Information displaying method and device |
| CN103685528B (en) * | 2013-12-18 | 2017-04-05 | 北京奇虎科技有限公司 | Information displaying method and device |
| CN105117186A (en) * | 2015-08-13 | 2015-12-02 | 小米科技有限责任公司 | Multimedia information displaying method and apparatus |
| CN105117186B (en) * | 2015-08-13 | 2018-06-08 | 小米科技有限责任公司 | Multimedia messages methods of exhibiting and device |
| CN105979292A (en) * | 2016-06-07 | 2016-09-28 | 无锡天脉聚源传媒科技有限公司 | Method and device for presenting number of advertisement in program channel |
| CN106161089A (en) * | 2016-07-08 | 2016-11-23 | 北京多点在线科技有限公司 | User is helped to obtain the system and method for new opplication in Android system start-up course |
| CN106447406A (en) * | 2016-10-25 | 2017-02-22 | 浙江麦知网络科技有限公司 | Internet advertisement playing method |
| CN107438195A (en) * | 2017-08-15 | 2017-12-05 | 四川长虹电器股份有限公司 | Startup advertisement details loading method and system based on user's selection |
| CN109254792A (en) * | 2018-09-13 | 2019-01-22 | 海南新软软件有限公司 | A kind of dynamic moving promotes the operation method and device of component |
| CN111901691A (en) * | 2019-05-06 | 2020-11-06 | 北京邦天信息技术有限公司 | User terminal, starting-up advertisement playing method thereof and computer readable storage medium |
| CN111901691B (en) * | 2019-05-06 | 2022-12-09 | 北京邦天信息技术有限公司 | User terminal, starting advertisement playing method thereof and computer readable storage medium |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN102546948A (en) | Mobile advertisement playing method | |
| US7512420B2 (en) | System and method for transmitting and display of visual messages on screens of connected mobile devices | |
| KR101310445B1 (en) | Mobile advertising syndication | |
| CN102542494A (en) | Interaction method based on mobile phone advertising | |
| US20070178889A1 (en) | Advertising on mobile devices | |
| US20080108342A1 (en) | System for advertising on mobile devices | |
| US20070088838A1 (en) | Device, system and method of wireless content delivery | |
| US20080108337A1 (en) | Method for advertising on mobile devices | |
| CN102546950A (en) | Precisely-positioning cellphone advertisement playing method | |
| KR101436427B1 (en) | Method of providing commercial content using mobile messenger | |
| US20090240538A1 (en) | System and Method for Local Call-Based Advertising | |
| WO2006116406A2 (en) | System and method for consumer engagement and revenue optimization | |
| WO2007082190A2 (en) | Apparatus and methods of selective collection and selective presentation of content | |
| US20080221909A1 (en) | Animated connection page | |
| US20100121690A1 (en) | System and method for providing a personalized mobile advertising service | |
| CN101998162A (en) | Method, system and device for realizing multimedia program interaction service in mobile terminal | |
| KR101950351B1 (en) | System and method for providing mobile contents based on application | |
| EP2080155A1 (en) | System and method for advertising on mobile devices | |
| KR101331208B1 (en) | System for advertisement service using smart phone | |
| CN102137340A (en) | Mobile information system and method for issuing linked electronic advertising title | |
| CN102740240A (en) | Method, terminal and system for publishing advertising business | |
| US20100220596A1 (en) | System and method for optimizing the routing of multimedia content | |
| CN101437207B (en) | System and method for implementing calling name card business | |
| WO2016079539A1 (en) | Telecommunications call augmentation system | |
| KR101165414B1 (en) | System for providing advertisement service using call |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| C02 | Deemed withdrawal of patent application after publication (patent law 2001) | ||
| WD01 | Invention patent application deemed withdrawn after publication |
Application publication date: 20120704 |