CN111901691B - User terminal, starting advertisement playing method thereof and computer readable storage medium - Google Patents
User terminal, starting advertisement playing method thereof and computer readable storage medium Download PDFInfo
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- CN111901691B CN111901691B CN201910372269.5A CN201910372269A CN111901691B CN 111901691 B CN111901691 B CN 111901691B CN 201910372269 A CN201910372269 A CN 201910372269A CN 111901691 B CN111901691 B CN 111901691B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/443—OS processes, e.g. booting an STB, implementing a Java virtual machine in an STB or power management in an STB
Abstract
The application discloses a user terminal, a starting-up advertisement playing method thereof and a computer readable storage medium, wherein the user terminal comprises an advertisement playing module and an advertisement agent module, and the method comprises the following steps: the method comprises the steps that after receiving a starting-up instruction, an advertisement playing module sends an advertisement request to an advertisement agent module, wherein the advertisement request is used for requesting advertisement information to be played; the advertisement agent module receives an advertisement request of the advertisement playing module, constructs an advertisement response according to prestored advertisement information to be played, and sends the advertisement response to the advertisement playing module; and the advertisement playing module receives the advertisement response and plays the advertisement according to the advertisement response. The method and the device ensure that the user terminal can still play the starting-up advertisement of the service provider when the network is disconnected by arranging the advertisement agency module in the user terminal and responding the advertisement request of the advertisement playing module through the advertisement agency module.
Description
Technical Field
The present application relates to but not limited to the field of internet technologies, and in particular, to a user terminal, a method for playing a boot advertisement thereof, and a computer-readable storage medium.
Background
As home networks are developed more and more with the development of technology, user terminals (e.g., common smart tv sets) in the home networks are rapidly popularized, and service providers are also struggling to deliver service businesses to the user terminals in the home networks. Whether it is the Home Gateway Initiative (HGI) or the Digital Living Network Alliance (DLNA) 4.0, specifies a method of delivering service businesses to user terminals in a Home Network, for example, the business Video standard (cvp-2) is defined in DLNA 4.0. The CVP-2 specification device is an extended device type of DLNA4.0, and is used for a service provider to distribute multimedia contents in a DLNA network, and the service provider can distribute commercial contents in a home network through a gateway device with built-in CVP-2 specification device capability.
The power-on advertisement of the set-top box is a large revenue source for traditional service providers (such as a radio and television operator or a telecommunication operator). However, the start-up advertisement of the user terminal in the home network is different from the start-up advertisement of the common set-top box: the existing set-top box is usually connected with front-end equipment through a cable television cable, and when the set-top box presents boot advertisements, the network is usually on-line; when the user terminal in the home network presents the starting-up advertisement, the network may be not available, and at the moment, the user terminal cannot acquire the advertisement material online and has no way to immediately track the advertisement material online in real time. The existing home digital networking technology lacks a method for processing the application scenario.
Disclosure of Invention
The application provides a user terminal, a starting-up advertisement playing method thereof and a computer readable storage medium, which ensure that the user terminal can still play the starting-up advertisement of a service provider when a network is disconnected.
The embodiment of the invention provides a starting-up advertisement playing method of a user terminal, wherein the user terminal comprises an advertisement playing module and an advertisement agent module, and the method comprises the following steps:
the method comprises the steps that after receiving a starting-up instruction, an advertisement playing module sends an advertisement request to an advertisement agent module, wherein the advertisement request is used for requesting advertisement information to be played;
the advertisement agent module receives an advertisement request of the advertisement playing module, constructs an advertisement response according to prestored advertisement information to be played, and sends the advertisement response to the advertisement playing module;
and the advertisement playing module receives the advertisement response and plays the advertisement according to the advertisement response.
In one exemplary embodiment, the ad response includes ad content, ad presentation policy, ad tracking policy;
after the step of receiving the advertisement response by the advertisement playing module and playing the advertisement according to the advertisement response, the method further comprises:
the advertisement playing module reports the advertisement playing behavior to an external advertisement tracking server or the advertisement agent module according to the advertisement tracking strategy;
when the advertisement playing module reports the advertisement playing behavior of the advertisement playing module to the advertisement agency module, the method further comprises the following steps:
and the advertisement agent module reports the advertisement playing behavior to the advertisement tracking server according to the received report of the advertisement playing module.
In an exemplary embodiment, the method further comprises:
after the advertisement agent module is started and/or at preset time intervals, detecting whether the advertisement agent module is connected with an external advertisement server through a network;
if the advertisement agent module is connected with the advertisement server through the network, the advertisement agent module sends an advertisement request to the advertisement server, receives an advertisement response of the advertisement server, and updates the pre-stored advertisement information to be played according to the received advertisement response.
In an exemplary embodiment, the user terminal further includes a Universal Plug and Play (UPnP) control point module, the advertisement server is a UPnP device, and the device description of the UPnP device includes an address of the advertisement server, a service provider identifier, and an advertisement protocol.
In an exemplary embodiment, the User terminal further includes a DLNA client module, and the advertisement server is a DLNA server having a Remote User Interface (RUI);
before the step of playing the advertisement according to the advertisement response by the advertisement playing module, the method further comprises:
the DLNA client module searches for an RUI service;
after the DLNA client module searches the RUI service, detecting whether the service provider identifier in the equipment description of the DLNA server corresponding to the searched RUI service is consistent with the service provider identifier of the advertisement to be played in the advertisement response;
and if the advertisement response is consistent with the advertisement response, triggering the advertisement playing module to play the advertisement.
An embodiment of the present invention further provides a computer-readable storage medium, where one or more programs are stored on the computer-readable storage medium, and the one or more programs are executable by one or more processors to implement the steps of the power-on advertisement playing method of the user terminal as described in any one of the above.
The embodiment of the present invention further provides a user terminal, which includes a processor and a memory, where the processor is configured to execute a program stored in the memory, so as to implement the steps of the boot advertisement playing method for the user terminal described above.
The embodiment of the invention also provides a user terminal, which comprises an advertisement playing module and an advertisement agent module, wherein:
the advertisement playing module is used for sending an advertisement request to the advertisement agent module after receiving a starting instruction, wherein the advertisement request is used for requesting advertisement information to be played; receiving an advertisement response of an advertisement agent module, and playing an advertisement according to the advertisement response;
and the advertisement agent module is used for receiving the advertisement request of the advertisement playing module, constructing an advertisement response according to the prestored advertisement information to be played and sending the advertisement response to the advertisement playing module.
In one exemplary embodiment, the ad response includes ad content, ad presentation policy, ad tracking policy;
the advertisement playing module is also used for reporting the advertisement playing behavior to an external advertisement tracking server or the advertisement agent module according to the advertisement tracking strategy;
when the advertisement playing module reports the advertisement playing behavior of the advertisement playing module to the advertisement agent module, the advertisement agent module is further used for reporting the advertisement playing behavior to the advertisement tracking server according to the received report of the advertisement playing module.
In an exemplary embodiment, the ad agent module is further configured to:
after starting up and/or at preset time intervals, detecting whether the self is connected with an external advertisement server through a network; if the server is connected with the advertisement server through the network, sending an advertisement request to the advertisement server, receiving an advertisement response of the advertisement server, and updating the pre-stored advertisement information to be played according to the received advertisement response.
Compared with the prior art, the user terminal, the starting-up advertisement playing method and the computer readable storage medium thereof ensure that the user terminal can still play the starting-up advertisement of the service provider when the network is disconnected by arranging the advertisement agency module in the user terminal and responding the advertisement request of the advertisement playing module through the advertisement agency module.
Drawings
The accompanying drawings are included to provide an understanding of the present disclosure and are incorporated in and constitute a part of this specification, illustrate embodiments of the disclosure and together with the examples serve to explain the principles of the disclosure and not to limit the disclosure.
Fig. 1 is a schematic diagram of an advertisement application scenario in the related art;
FIG. 2 is a diagram illustrating another advertising application scenario in the related art;
FIG. 3 is a diagram illustrating another scenario of an advertisement application in the related art;
fig. 4 is a schematic flow chart illustrating a boot advertisement playing method according to an embodiment of the present invention;
FIG. 5 is a schematic diagram of an advertisement application scenario according to an embodiment of the present invention;
FIG. 6 is a flowchart illustrating another boot advertisement playing method according to an embodiment of the present invention;
FIG. 7 is a flowchart illustrating a method for displaying a boot advertisement according to another embodiment of the present invention;
FIG. 8 is a schematic diagram of another advertisement application scenario in accordance with an embodiment of the present invention;
FIG. 9 is a diagram illustrating another exemplary advertising application scenario in accordance with an embodiment of the present invention;
fig. 10 is a schematic structural diagram of a user terminal according to an embodiment of the present invention.
Detailed Description
The description herein describes embodiments, but is intended to be exemplary, rather than limiting and it will be apparent to those of ordinary skill in the art that many more embodiments and implementations are possible that are within the scope of the embodiments described herein. Although many possible combinations of features are shown in the drawings and discussed in the detailed description, many other combinations of the disclosed features are possible. Any feature or element of any embodiment may be used in combination with or instead of any other feature or element in any other embodiment, unless expressly limited otherwise.
The present application includes and contemplates combinations of features and elements known to those of ordinary skill in the art. The embodiments, features and elements disclosed in this application may also be combined with any conventional features or elements to form a unique inventive concept as defined by the claims. Any feature or element of any embodiment may also be combined with features or elements from other inventive aspects to form yet another unique inventive aspect, as defined by the claims. Thus, it should be understood that any of the features shown and/or discussed in this application may be implemented alone or in any suitable combination. Accordingly, the embodiments are not limited except as by the appended claims and their equivalents. Further, various modifications and changes may be made within the scope of the appended claims.
Further, in describing representative embodiments, the specification may have presented the method and/or process as a particular sequence of steps. However, to the extent that the method or process does not rely on the particular order of steps set forth herein, the method or process should not be limited to the particular sequence of steps described. Other sequences of steps are possible as will be appreciated by those of ordinary skill in the art. Therefore, the particular order of the steps set forth in the specification should not be construed as limitations on the claims. Further, the claims directed to the method and/or process should not be limited to the performance of their steps in the order written, and one skilled in the art can readily appreciate that the sequences may be varied and still remain within the spirit and scope of the embodiments of the present application.
As shown in fig. 1, a conventional advertisement scenario may be generally divided into three parts, namely, an advertisement player sends an advertisement request to an advertisement server (the advertisement request is used to obtain advertisement materials and an advertisement presentation and tracking policy), the advertisement server returns an advertisement response to the advertisement player (the advertisement player plays an advertisement according to the received advertisement response), and the advertisement player reports a tracking Uniform Resource Identifier (URI) to the advertisement server.
As shown in fig. 2, the advertisement server is embedded in the home gateway of the service provider, and the protocol of the front-end advertisement server is terminated and converted into the advertisement protocol of the home network side. In the prior art, various advertisement protocols are used on the home side, which is not limited by the present application. In an exemplary embodiment, the advertisement protocol may be a Video Ad Serving Template (VAST) advertisement protocol.
As shown in fig. 3, the VAST advertisement scenario is mainly divided into three parts, namely, the VAST advertisement player sends a VAST request to the VAST advertisement server, the VAST advertisement server returns a VAST response to the VAST advertisement player, and the VAST advertisement player reports a VAST tracking URI to the VAST advertisement server, wherein the VAST response includes a group of tracking-related elements, and tracking of the VAST advertisement can be completed through the tracking elements. Each tracking element comprises a URI pointing to a specific resource file, when the VAST advertisement server receives a request for the resource file, a corresponding playing event is recorded, and the method for requesting the resource file is a HyperText Transfer Protocol (HTTP) GET mode. For example: tracking elements:
<Impression>http://192.168.1.202/ad1/pic.jpg</Impression>
for recording the event that the first frame of the power-on advertisement is played on the player (the resource file is usually a 1 × 1 transparent pixel). When the player starts playing the first frame of the advertisement video, the URI is requested through an HTTP GET mode, and the VAST advertisement server records the playing event once after receiving the request.
Embodiment a boot advertisement playing method
As shown in fig. 4, a boot advertisement playing method of a user terminal according to an embodiment of the present invention, where the user terminal includes an advertisement playing module and an advertisement agent module, includes the following steps:
step 401: the method comprises the steps that after receiving a starting-up instruction, an advertisement playing module sends an advertisement request to an advertisement agent module, wherein the advertisement request is used for requesting advertisement information to be played;
the method divides the starting advertisement playing process into the following three stages: 1) A user terminal obtains ADvertisement materials, ADvertisement presentation and tracking strategies from an ADvertisement Server (ADvertisement Server); 2) Presenting and recording tracking information according to a presentation strategy when a user terminal is started; 3) And the user terminal reports the tracking information. It should be noted that the boot advertisement playing process of the present application is not exactly the same as the use scenario of immediately presenting advertisements according to a policy and sending tracking messages to the tracking server in the traditional advertisement scenario, specifically:
in order to solve the problem that the user terminal cannot establish network connection with the advertisement server when the terminal is powered on, as shown in fig. 5, two components are arranged in the user terminal: the ADvertisement playing system comprises an ADvertisement Agent (ADvertisement Agent) module and an ADvertisement playing (ADvertisement Player) module, wherein the ADvertisement Agent module is used for maintaining the session state of ADvertisement playing. The connection between the advertisement agent module and the advertisement playing module is a local network, so that the advertisement materials used for playing by the advertisement agent module can only be obtained in advance, and the advertisement tracking information reported by the advertisement agent module can only be reported afterwards (the service for starting the advertisement allows the tracking of the long-period advertisement playing behavior).
In an exemplary embodiment, the user terminal is a television, a set-top box or other playback device.
It should be noted that the present application may also be used in a set-top box startup scenario, after all, the network needs to be switched on for a certain time, and the present application may play the advertisement in the first time after startup.
In an exemplary embodiment, the advertisement request includes information of an identifier of the user terminal, a type of the user terminal, a model of the user terminal, and the like.
In an example of this embodiment, the identifier of the user terminal may be a Media Access Control Address (MAC) of the user terminal or other identification information that can uniquely identify the user terminal.
In an example of this embodiment, the type of the user terminal may be a television or other playback device type.
In an example of this embodiment, the model of the user terminal may be a character string indicating a manufacturer and a product model.
In an exemplary embodiment, the user terminal further includes a UPnP Control Point (CP) module, the advertisement server is a UPnP Device (Device), and the Device description of the UPnP Device includes an address, a Service Provider Identity (SPID) and an advertisement protocol of the advertisement server.
As shown in fig. 5, the advertisement server is embedded in the home gateway of the service provider, and the protocol of the front-end advertisement server is terminated and converted into the advertisement protocol on the home network side. The advertisement server on the gateway can be a UPnP device, the address of the advertisement server, the identifier of a service provider and a protocol are described in an HTML file indicated by a presentationURL included in the device description, and the user terminal also comprises a UPnP control point module, wherein in the UPnP discovery process, the UPnP control point module acquires the presentationURL in the device description of the gateway, so that the address of the advertisement server, the SPID and the advertisement protocol described in the corresponding HTML file are acquired. By setting the UPnP CP module in the user terminal, the user terminal can automatically discover an advertisement server address, an SPID, and an advertisement protocol on the gateway.
Step 402: the advertisement agent module receives an advertisement request of the advertisement playing module, constructs an advertisement response according to prestored advertisement information to be played, and sends the advertisement response to the advertisement playing module;
in one exemplary embodiment, the ad response includes ad content, ad presentation policy, ad tracking policy.
In an example of this embodiment, the advertising content includes one or more of the following information: advertisement identification, advertisement picture frame, advertisement audio and video stream.
In an example of this embodiment, the advertisement presentation policy includes a type of advertisement, a type of advertisement playing device, an advertisement SPID, and the like playing presentation policy information.
In an example of this embodiment, the advertisement tracking policy includes information such as a type of event to be tracked, a tracking URI address, and the like.
Step 403: and the advertisement playing module receives the advertisement response and plays the advertisement according to the advertisement response.
In an exemplary embodiment, the step 403 includes:
and the advertisement playing module receives the advertisement response, acquires the advertisement content and the advertisement presenting strategy in the advertisement response, and plays the advertisement content according to the advertisement presenting strategy.
In an exemplary embodiment, as shown in fig. 6, after the step of receiving the advertisement response by the advertisement playing module and playing an advertisement according to the advertisement response, the method further comprises:
step 404: and the advertisement playing module reports the advertisement playing behavior to an external advertisement tracking server or the advertisement agent module according to the advertisement tracking strategy.
The external advertisement tracking server and the external advertisement server may be on one physical machine or may not be on one physical machine.
In an example of this embodiment, as shown in fig. 7, when the advertisement playing module reports its advertisement playing behavior to the advertisement brokering module, the method further comprises:
step 405: and the advertisement agent module reports the advertisement playing behavior to the advertisement tracking server according to the received report of the advertisement playing module.
In an exemplary embodiment, the advertisement protocol used between the advertisement brokering module and the advertisement playing module is a VAST advertisement protocol.
As shown in fig. 8, two components are provided in the user terminal: the system comprises a VAST advertising Agent (VAST Agent) module and a VAST advertising playing (VAST Player) module, wherein the VAST Agent module is used for maintaining the session state of advertising playing so as to solve the problem that network connection cannot be established with a VAST advertising Server (VAST Server) when the system is started. The connection between the VAST Agent module and the VAST Player module is a local network, so that the VAST material to be played stored by the VAST Agent module can only be acquired in advance, and the VAST tracking information reported by the VAST Agent module can only be reported afterwards (the VAST service for the startup advertisement allows the tracking of the long-period advertisement playing behavior).
The VAST Agent module in fig. 8 is a back-to-back VAST ad Agent, which for the VAST Server is the VAST Player; and for the VAST Player, it is again the VAST Server. The method is used for interactively acquiring the VAST advertisement material and a presentation and tracking strategy with the VAST Server and storing the materials and the presentation and tracking strategy according to the pre-appointed storage position and space. In an exemplary embodiment, for the tracking policy provided by the VAST Server, it is also responsible for converting into an internal tracking policy so that the VAST Player sends itself a tracking message and then triggers itself to send the tracking policy to the VAST Server. For example, when the VAST Agent module receives the tracking element sent by the VAST Server: < Impression > http://192.168.1.202/ad1/pic. Jpg </Impression >,
the VAST Agent module converts the received trace element into an internal trace element and saves:
<Impression>http://localhost/ad1/pic.jpg</Impression>。
the VAST Player module is used for being responsible for displaying the advertisement and triggering the tracking message, network communication is not needed in the process, when the local service provider advertisement needs to be displayed, the VAST Player module sends a VAST request message to the VAST Agent module, obtains the advertisement material and the displaying and tracking strategies, displays the advertisement according to the displaying requirements, and sends the tracking message to the VAST Agent module according to the tracking strategies.
In an exemplary embodiment, the method further comprises:
after the advertisement agent module is started and/or at preset time intervals, detecting whether the advertisement agent module is connected with an external advertisement server through a network;
if the advertisement agent module is connected with the advertisement server through the network, the advertisement agent module sends an advertisement request to the advertisement server, receives an advertisement response of the advertisement server, and updates the pre-stored advertisement information to be played according to the received advertisement response.
It should be noted that, if the advertisement playing module reports its own advertisement playing behavior to the advertisement agent module, after receiving the advertisement response sent by the advertisement server, the advertisement agent module needs to convert the tracking policy in the advertisement response provided by the advertisement server into an internal tracking policy. For example, in one exemplary embodiment, when the ad agent module receives a tracking element sent by the ad server: (http:// 192.168.1.202/ad1/pic. Jpg. Impulse), the ad broker module converts the received tracking element into an internal tracking element and saves: < Impression > http:// localhost/ad1/pic. Jpg.
In an exemplary embodiment, the user terminal further comprises a DLNA client module, and the advertisement server is a DLNA server with RUI;
before the step of the advertisement playing module playing the advertisement according to the advertisement response, the method further comprises:
the DLNA client module searches for RUI service;
after the DLNA client module searches the RUI service, detecting whether the SPID in the equipment description of the DLNA server corresponding to the searched RUI service is consistent with the SPID of the advertisement to be played in the advertisement response;
and if the advertisement response is consistent with the advertisement response, triggering the advertisement playing module to play the advertisement.
The boot advertisement playing method of the User terminal can be fused with the existing DLNA4.0 protocol, as shown in FIG. 9, according to DLNA4.0, a CVP-2 Server (namely, a DLNA Server) (also a UPnP Device) is arranged in a gateway, the CVP-2 Server has HTML5 Remote User Interface (RUI-H) Source equipment Capability (Source Device Capability), a CVP-2 Client (namely, a DLNA Client module) is embedded in the User terminal, and the CVP-2 Client module has I-H Pull control equipment Capability (Pull Controller Device Capability), which are the existing technologies, and the boot advertisement playing method of the User terminal adds an advertisement Server in the CVP-2 Server and adds an advertisement agent module in the CVP-2 Client so as to finish the boot advertisement playing on the User terminal.
When a user terminal is started, if a user selects a DLNA input source (which can but is not limited to a home gateway) in a home network, a CVP-2 Client searches an RUI service in the home network, if the user terminal searches the RUI service, an ADvertisement Player module is triggered to play cached ADvertisement content, and then the RUI is started; and the ADvertisement Agent module in the CVP-2 Client maintains the session state with the ADvertisement Server in the CVP-2 Server after the home network is connected, and completes the acquisition of the ADvertisement material, the presentation and the tracking strategy.
Note that, in the present application, it is necessary to specify a case where a plurality of DLNA input sources exist simultaneously. The presentation policy of each advertisement material must indicate the service provider identifier to which the material belongs. And only when the service provider identification SPID in the CVP-2 Server or the embedded RUI-H Server equipment description is the same as the SPID in the presentation strategy of the advertisement material, the user terminal can play the advertisement content in the cache, otherwise, the user terminal can play the startup advertisement set by the user terminal by default or take other predefined actions.
Example two computer-readable storage Medium
An embodiment of the present invention further provides a computer-readable storage medium, where one or more programs are stored on the computer-readable storage medium, and the one or more programs are executable by one or more processors to implement the steps of the boot advertisement playing method for a user terminal as described in any above.
Embodiment three user terminals
The embodiment of the present invention further provides a user terminal, which includes a processor and a memory, where the processor is configured to execute a program stored in the memory, so as to implement the steps of the boot advertisement playing method for the user terminal described above.
Embodiment four user terminal
As shown in fig. 10, an embodiment of the present invention further provides a user terminal, which includes an advertisement playing module 1001 and an advertisement agent module 1002, where:
the advertisement playing module 1001 is configured to send an advertisement request to the advertisement agent module 1002 after receiving a power-on instruction, where the advertisement request is used to request advertisement information to be played; receiving an advertisement response of the advertisement agent module 1002, and playing an advertisement according to the advertisement response;
the advertisement agent module 1002 is configured to receive an advertisement request from the advertisement playing module 1001, construct an advertisement response according to the pre-stored advertisement information to be played, and send the advertisement response to the advertisement playing module 1001.
In order to solve the problem that the user terminal cannot establish network connection with the advertisement server when the terminal is turned on, as shown in fig. 10, two components are arranged in the user terminal: an advertisement agent module 1002 and an advertisement playing module 1001, wherein the advertisement agent module 1002 is responsible for maintaining a session state of advertisement playing. The connection between the advertisement agent module 1002 and the advertisement playing module 1001 is a local network, so the advertisement material for playing in the present application can only be obtained in advance, and the reported advertisement tracking information can only be reported afterwards (the service for starting up advertisement allows tracking the long-period advertisement playing behavior).
In an exemplary embodiment, the user terminal is a television, a set-top box or other playback device.
It should be noted that the present application may also be used in a set-top box startup scenario, after all, the network needs to be switched on for a certain time, and the present application may play the advertisement in the first time after startup.
In an exemplary embodiment, the advertisement request includes information such as an identifier of the user terminal, a type of the user terminal, and a model of the user terminal.
In an example of this embodiment, the identity of the user terminal may be a MAC address or other identification information that may uniquely identify the user terminal.
In an example of this embodiment, the type of the user terminal may be a television or other playback device type.
In an example of this embodiment, the model of the user terminal may be a character string indicating a manufacturer and a product model.
In an exemplary embodiment, the user terminal further includes a UPnP CP module, the advertisement server is a UPnP Device, and the Device description of the UPnP Device includes an address, a service provider identifier, and an advertisement protocol of the advertisement server.
As shown in fig. 5, the advertisement server is embedded in the home gateway of the service provider, and the protocol of the front-end advertisement server is terminated and converted into the advertisement protocol on the home network side. The advertisement server on the gateway can be a UPnP Device, the address, the service provider identification and the protocol of the advertisement server are described in an HTML file indicated by a presentation URL included in the Device description, the user terminal also comprises a UPnP control point module, and in the UPnP discovery process, the UPnP control point module acquires the presentation URL included in the Device description of the gateway, so that the address, the service provider identification and the protocol of the advertisement server described in the corresponding HTML file are acquired. By setting the UPnP CP module in the user terminal, the user terminal can automatically discover an advertisement server address, a service provider identification, and a protocol on the gateway.
In one exemplary embodiment, the ad response includes ad content, ad presentation policy, ad tracking policy.
In an example of this embodiment, the advertising content includes one or more of the following information: advertisement identification, advertisement picture frame, advertisement audio and video stream.
In an example of this embodiment, the advertisement presentation policy includes advertisement type, advertisement playback device type, advertisement service provider identification, and the like, playback presentation policy information.
In an example of this embodiment, the advertisement tracking policy includes information such as a type of event to be tracked, a tracking URI address, and the like.
In an exemplary embodiment, the advertisement playing module 1001 is further configured to report the advertisement playing behavior of itself to an external advertisement tracking server or the advertisement agency module 1002 according to the advertisement tracking policy.
The external advertisement tracking server and the external advertisement server may be on one physical machine or may not be on one physical machine.
In an example of this embodiment, when the advertisement playing module 1001 reports its own advertisement playing behavior to the advertisement agent module 1002, the advertisement agent module 1002 is further configured to report the advertisement playing behavior to the advertisement tracking server according to the received report of the advertisement playing module 1001.
In an exemplary embodiment, the advertisement protocol used between the advertisement brokering module 1002 and the advertisement playing module 1001 is a VAST advertisement protocol.
As shown in fig. 8, two components are provided in the user terminal: the system comprises a VAST Agent module and a VAST Player module, wherein the VAST Agent module is used for maintaining the session state of advertisement playing so as to solve the problem that network connection cannot be established with a VAST Server when the system is started. The connection between the VAST Agent module and the VAST Player module is a local network, so that the played VAST materials can only be acquired in advance, and the reported VAST tracking information can only be reported afterwards (the VAST service for starting up the advertisement allows the tracking of the advertisement playing behavior in a long period).
The VAST Agent module in fig. 8 is a back-to-back VAST ad Agent, which is VAST Player for VAST Server and VAST Server for VAST Player. The method is used for interactively acquiring the VAST advertisement material and a presentation and tracking strategy with the VAST Server and storing the materials and the presentation and tracking strategy according to the pre-appointed storage position and space. In an exemplary embodiment, for the tracking policy provided by the VAST Server, it is also responsible for converting into an internal tracking policy so that the VAST Player sends itself a tracking message and then triggers itself to send the tracking policy to the VAST Server. For example, when the VAST Agent module receives the tracking element sent by the VAST Server: < Impression > http://192.168.1.202/ad1/pic. Jpg </Impression >,
the VAST Agent module converts the received trace element into an internal trace element and saves:
<Impression>http://localhost/ad1/pic.jpg</Impression>。
the VAST Player module is used for being responsible for displaying the advertisement and triggering the tracking message, network communication is not needed in the process, when the local service provider advertisement needs to be displayed, the VAST Player module sends a VAST request message to the VAST Agent module, obtains the advertisement material and the displaying and tracking strategies, displays the advertisement according to the displaying requirements, and sends the tracking message to the VAST Agent module according to the tracking strategies.
In an exemplary embodiment, the ad agent module 1002 is further configured to:
after starting up and/or at preset time intervals, detecting whether the self is connected with an external advertisement server through a network; if the server is connected with the advertisement server through the network, sending an advertisement request to the advertisement server, receiving an advertisement response of the advertisement server, and updating the pre-stored advertisement information to be played according to the received advertisement response.
In an exemplary embodiment, the user terminal further comprises a DLNA client module, and the advertisement server is a DLNA server with RUI;
the DLNA client module is used for searching for RUI service; after the RUI service is searched, detecting whether the SPID in the device description of the DLNA server corresponding to the searched RUI service is consistent with the SPID of the advertisement to be played in the advertisement response; if the two responses are consistent, the advertisement playing module 1001 is triggered to play the advertisement according to the advertisement response.
The user terminal provided by the application can be fused with the existing DLNA4.0 protocol, as shown in FIG. 9, according to DLNA4.0, a CVP-2 Server (also a UPnP Device, namely a DLNA Server) is arranged in a gateway, the CVP-2 Server has RUI-H Source Device Capability, and a CVP-2 Client module (namely a DLNA Client module) is arranged in the user terminal and has RUI-H Pull Controller Device Capability, which are all the prior art.
When a user terminal is started, if a user selects a DLNA input source (which can be but is not limited to a home gateway) in a home network, a CVP-2 Client searches an RUI service in the home network, and if the user terminal searches the RUI service, an ADvertisement Player module 1001 is triggered to play cached ADvertisement content, and then the RUI is started; and the ADvertisement Agent module 1002 in the CVP-2 Client maintains the conversation state with the ADvertisement Server in the CVP-2 Server after the home network is connected, and finishes the acquisition of ADvertisement materials, presentation and tracking strategies.
In the present application, it is necessary to specify a case where a plurality of DLNA input sources exist simultaneously. Therefore, the service provider identifier to which the advertisement material belongs must be marked in the presentation strategy of each advertisement material. And only when the SPID in the CVP-2 Server or the embedded RUI-H Server equipment description is the same as the SPID in the presentation strategy of the advertisement materials, the user terminal can play the advertisement content in the cache, otherwise, the user terminal can play the startup advertisement set by the user terminal by default or take other predefined actions.
It will be understood by those of ordinary skill in the art that all or some of the steps of the methods, systems, functional modules/units in the devices disclosed above may be implemented as software, firmware, hardware, and suitable combinations thereof. In a hardware implementation, the division between functional modules/units mentioned in the above description does not necessarily correspond to the division of physical components; for example, one physical component may have multiple functions, or one function or step may be performed by several physical components in cooperation. Some or all of the components may be implemented as software executed by a processor, such as a digital signal processor or microprocessor, or as hardware, or as an integrated circuit, such as an application specific integrated circuit. Such software may be distributed on computer readable media, which may include computer storage media (or non-transitory media) and communication media (or transitory media). The term computer storage media includes volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data, as is well known to those of ordinary skill in the art. Computer storage media includes, but is not limited to, RAM, ROM, EEPROM, flash memory or other memory technology, CD-ROM, digital Versatile Disks (DVD) or other optical disk storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other medium which can be used to store the desired information and which can accessed by a computer. In addition, communication media typically embodies computer readable instructions, data structures, program modules or other data in a modulated data signal such as a carrier wave or other transport mechanism and includes any information delivery media as known to those skilled in the art.
Claims (10)
1. A starting-up advertisement playing method of a user terminal is characterized in that the user terminal is connected with a home gateway, the user terminal comprises an advertisement playing module and an advertisement agent module, an advertisement server embedded in the home gateway is used for terminating a front-end advertisement server protocol and converting the protocol into an advertisement protocol at a home network side, the advertisement agent module is used for maintaining a session state of advertisement playing so as to solve the problem that the user terminal cannot establish network connection with the advertisement server embedded in the home gateway when the user terminal is started up, the advertisement agent module is also used for converting an advertisement tracking strategy provided by the advertisement server embedded in the home gateway into an internal advertisement tracking strategy, so that the advertisement playing module can send a tracking message to the advertisement playing module and further trigger the advertisement playing module to send the tracking message to the advertisement server embedded in the home gateway, and the method comprises the following steps:
the advertisement agent module acquires advertisement information to be played in advance from an advertisement server embedded in the home gateway and stores the advertisement information;
the method comprises the steps that after receiving a starting-up instruction, an advertisement playing module sends an advertisement request to an advertisement agent module, wherein the advertisement request is used for requesting advertisement information to be played;
the advertisement agent module receives an advertisement request of the advertisement playing module, constructs an advertisement response according to prestored advertisement information to be played, and sends the advertisement response to the advertisement playing module;
and the advertisement playing module receives the advertisement response and plays the advertisement according to the advertisement response.
2. The boot advertisement playing method according to claim 1, wherein the advertisement response includes advertisement content, an advertisement presentation policy, and an advertisement tracking policy; the advertisement tracking strategy comprises an advertisement tracking strategy provided by an advertisement server embedded in the home gateway or the internal advertisement tracking strategy;
after the step of receiving the advertisement response by the advertisement playing module and playing the advertisement according to the advertisement response, the method further comprises:
the advertisement playing module reports the advertisement playing behavior to an external advertisement tracking server or the advertisement agent module according to the advertisement tracking strategy;
when the advertisement playing module reports the advertisement playing behavior of the advertisement playing module to the advertisement agency module, the method further comprises the following steps:
and the advertisement agent module reports the advertisement playing behavior to the external advertisement tracking server according to the received report of the advertisement playing module.
3. The boot advertisement playing method according to claim 1, further comprising:
after the advertisement agent module is started and/or at preset time intervals, detecting whether the advertisement agent module is connected with an advertisement server embedded in the home gateway through a network or not;
if the advertisement server embedded in the home gateway is connected with the home gateway through the network, the advertisement agent module sends an advertisement request to the advertisement server embedded in the home gateway, receives an advertisement response of the advertisement server embedded in the home gateway, and updates the pre-stored advertisement information to be played according to the received advertisement response.
4. The method for playing the bootable advertisement according to claim 3, wherein the user terminal further includes a universal plug and play UPnP control point module, the advertisement server embedded in the home gateway is a UPnP device, and the device description of the UPnP device includes an address, a service provider identifier, and an advertisement protocol of the advertisement server embedded in the home gateway.
5. The method for playing a powered-on advertisement of claim 4, wherein the user terminal further comprises a Digital Living Network Alliance (DLNA) client module, and the advertisement server embedded in the home gateway is a DLNA server with a Remote User Interface (RUI);
before the step of the advertisement playing module playing the advertisement according to the advertisement response, the method further comprises:
the DLNA client module searches for an RUI service;
after the DLNA client module searches the RUI service, detecting whether the service provider identification in the equipment description of the DLNA server corresponding to the searched RUI service is consistent with the service provider identification of the advertisement to be played in the advertisement response or not;
and if the advertisement response is consistent with the advertisement response, triggering the advertisement playing module to play the advertisement.
6. A computer-readable storage medium, having one or more programs stored thereon, where the one or more programs are executable by one or more processors to perform the steps of the method for playing an advertisement on startup of a user terminal according to any one of claims 1 to 5.
7. A user terminal, characterized in that it comprises a processor and a memory, said processor is used to execute the program stored in said memory to implement the steps of the boot advertisement playing method of the user terminal according to any one of claims 1 to 5.
8. A user terminal is characterized in that the user terminal is connected with a home gateway, the user terminal comprises an advertisement playing module and an advertisement agent module, an advertisement server embedded in the home gateway is used for terminating a front-end advertisement server protocol and converting the protocol into an advertisement protocol at a home network side, the advertisement agent module is used for maintaining a session state of advertisement playing so as to solve the problem that the user terminal cannot establish network connection with the advertisement server embedded in the home gateway when the user terminal is started, and the advertisement agent module is also used for converting an advertisement tracking strategy provided by the advertisement server embedded in the home gateway into an internal advertisement tracking strategy so that the advertisement playing module can send a tracking message to the user terminal and further trigger the user terminal to send the tracking message to the advertisement server embedded in the home gateway, wherein:
the advertisement playing module is used for sending an advertisement request to the advertisement agent module after receiving a starting instruction, wherein the advertisement request is used for requesting advertisement information to be played; receiving an advertisement response of an advertisement agent module, and playing an advertisement according to the advertisement response;
the advertisement agent module is used for acquiring advertisement information to be played in advance from an advertisement server embedded in the home gateway and storing the advertisement information; receiving an advertisement request of an advertisement playing module, constructing an advertisement response according to prestored advertisement information to be played, and sending the advertisement response to the advertisement playing module.
9. The user terminal of claim 8, wherein the advertisement response comprises advertisement content, an advertisement presentation policy, and an advertisement tracking policy; the advertisement tracking strategy comprises an advertisement tracking strategy provided by an advertisement server embedded in the home gateway or the internal advertisement tracking strategy;
the advertisement playing module is also used for reporting the advertisement playing behavior to an external advertisement tracking server or the advertisement agent module according to the advertisement tracking strategy;
when the advertisement playing module reports the advertisement playing behavior of the advertisement playing module to the advertisement agent module, the advertisement agent module is further used for reporting the advertisement playing behavior to the external advertisement tracking server according to the received report of the advertisement playing module.
10. The user terminal of claim 8, wherein the ad agent module is further configured to:
after starting up and/or at preset time intervals, detecting whether the home gateway is connected with an advertisement server embedded in the home gateway through a network; and if the advertisement server embedded in the home gateway is connected with the advertisement server embedded in the home gateway through the network, sending an advertisement request to the advertisement server embedded in the home gateway, receiving an advertisement response of the advertisement server embedded in the home gateway, and updating the pre-stored advertisement information to be played according to the received advertisement response.
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