CN104053026A - Method and system for receiving and playing boot video advertisements of digital television set-top boxes - Google Patents
Method and system for receiving and playing boot video advertisements of digital television set-top boxes Download PDFInfo
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- CN104053026A CN104053026A CN201410224840.6A CN201410224840A CN104053026A CN 104053026 A CN104053026 A CN 104053026A CN 201410224840 A CN201410224840 A CN 201410224840A CN 104053026 A CN104053026 A CN 104053026A
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Abstract
The invention discloses a method and system for receiving and playing boot video advertisements of digital television set-top boxes, and belongs to the technical field of interactive digital television set-top boxes. According to the method, firstly, a front-end advertisement service management server sends boot video advertisement files to a front-end boot video advertisement broadcasting server, the front-end boot video advertisement broadcasting server broadcasts the boot video advertisement files at designated frequency points of digital television networks, after the digital television set-top boxes are powered up and started up, related initialization is conducted, in the initialization process, the boot video advertisement files are received at designated frequency points, and after the boot video advertisement files are received, the digital television set-top boxes play the boot video advertisements. The method and system give full play to the advantages such as large bandwidth resources and bandwidth guarantee of a digital television network broadcast channel, broadcast the boot video advertisement files at a higher rate, and can complete receiving of the boot video advertisement files in a short time at the starting-up state of the set-top boxes, and meanwhile the number of the set-top boxes for receiving the boot video advertisement files is not limited.
Description
Technical field
The present invention relates to the interactive technical field of digital television set-top in Digital Television, be specifically related to a kind of reception and player method and system of improved digital TV set-top box start video ads.
Background technology
Interactive digital TV set-top box is a kind of conversion equipment that digital television signal is converted to analog signal, and its image through digitalization compressed and voice signal decoding are reduced into general television set and can play the signal of demonstration, and have Internet function.Current digital TV set-top box has become a kind of embedded computing equipment, has perfect real time operating system, and powerful CPU computing capability is provided, and is used for coordinating controller top box each several part hardware facility, and the multiple new functions such as the Internet are provided.
At present, the conventional start video ads implementation method flow process of interactive digital TV set-top box is generally:
Method one: Set Top Box completes relevant initial work, in the situation of bilateral network UNICOM, Set Top Box is broadcast server application by bilateral network forward end start video ads and is downloaded start video file, Set Top Box has been downloaded rear video file decoding and has been shown output module broadcasting start video ads, after start video ads file finishes, advertising message acquisition module recording played information, in advertising message, transmission module feeds back to front end start video ads rating acquisition server by duplex channel by advertisement broadcast information.
Advantage is: broadcast server application by bilateral network forward end start video ads and download start video ads file and realize comparatively simple, clear logic, have certain flexibility.
Shortcoming is:
1, each set-top-box opening all needs forward end start video ads to broadcast server to apply for separately downloading start video ads file, and front end start video ads is broadcast the quantity that server can support that set-top-box opening video ads is downloaded simultaneously and had restriction;
2, digital TV network broadcast channel can provide stable, by the larger bandwidth of quality assurance, the downloading and playing of the method start video ads file depends on the situation of bilateral network UNICOM, does not fully rationally utilize Set Top Box broadcast channel resource and data carousel receiver module;
Method two: Set Top Box completes relevant initial work, in the situation of bilateral network UNICOM, Set Top Box is by the program request of bilateral network forward end video request program (VOD) system application start video ads, after program request success, front end video request program (VOD) system starts to broadcast start video ads with the form of audio frequency and video digital television program specifying under frequency and specified services, and Set Top Box receives start video ads audio, video data and shows that by decoding output module plays start video ads specifying under frequency and specified services.Advantage is to utilize video request program (VOD) system to realize start video ads function, and without downloading start video ads file, implementation is comparatively flexible.Shortcoming is:
1, each set-top-box opening all needs forward end video request program (VOD) the system video ads file order program service of applying for separately starting shooting, because each order program service all needs to take separately program request frequency and front end video request program (VOD) system on-demand resource, program request frequency and front end video request program (VOD) system can support the quantity of set-top-box opening video ads program request to have restriction simultaneously;
2, digital TV network broadcast channel can provide stable, by the larger bandwidth of quality assurance, the downloading and playing of the method start video ads file depends on the situation of bilateral network UNICOM, does not fully rationally utilize Set Top Box broadcast channel resource and data carousel receiver module.
Summary of the invention
For the defect existing in prior art, the object of the present invention is to provide a kind of reception and player method and system of digital TV set-top box start video ads, realize the optimization of the reception of set-top-box opening video ads and playing flow.
For achieving the above object, the technical solution used in the present invention is as follows:
Reception and the player method of digital TV set-top box start video ads, comprise the following steps:
(1) front end advertising business management server sends to front end start video ads to broadcast server start video ads file;
(2) front end start video ads is broadcast server and is broadcast start video ads file at the appointment frequency of digital TV network;
(3) digital TV set-top box powers up start, the initial work of being correlated with, and broadcast speed at described appointment frequency reception start video ads file with start video ads in initialization procedure, after start video ads file receives, digital TV set-top box is play start video ads;
(4) broadcast information of record start video ads, and described start video ads broadcast information is fed back to front end start video ads rating acquisition server.
Further, reception and the player method of a kind of digital TV set-top box start video ads as above, in step (1), when front end advertising business management server sends to front end start video ads to broadcast server start video ads file, the Advertisement arrangement file of start video ads is sent to front end start video ads to broadcast server simultaneously; In step (2), front end start video ads is broadcast server and is broadcast start video ads file according to the Advertisement arrangement file of start video ads at the appointment frequency of digital TV network; Described Advertisement arrangement file is the file of broadcast start time, playing duration and playing sequence for recording each start video ads.
Further, reception and the player method of a kind of digital TV set-top box start video ads as above, in step (2), front end start video ads is broadcast server and is broadcast start video ads file in data carousel mode at the appointment frequency of digital TV network.
Further, reception and the player method of a kind of digital TV set-top box start video ads as above, in step (3), described relevant initial work comprises that data carousel receiver module, video file decoding show the initial work of transmission module in output module, advertising message acquisition module and advertising message.
Further again, reception and the player method of a kind of digital TV set-top box start video ads as above, described data carousel receiver module is for receiving data carousel data at digital TV network broadcast channel; Video file decoding shows that output module is for broadcasting start video ads after receiving at start video ads file; Advertising message acquisition module is for recording played information after finishing at start video ads file; In advertising message, transmission module is for feeding back to front end start video ads rating acquisition server by duplex channel by advertisement broadcast information.
Further, reception and the player method of a kind of digital TV set-top box start video ads as above, in the time being correlated with initial work, complete the reception of the video ads file of directly starting shooting after the initialization of data carousel receiver module, carry out the initialization that video file decoding shows transmission module in output module, advertising message acquisition module and advertising message simultaneously.
Reception and the Play System of digital TV set-top box start video ads, comprising:
Front end advertising business management server, for sending to start video ads file front end start video ads to broadcast server;
Front end start video ads is broadcast server, broadcasts start video ads file for the appointment frequency at digital TV network;
Digital TV set-top box, receives start video ads file for broadcasting speed at start process with start video ads at described appointment frequency, and after start video ads file receives, digital TV set-top box is play start video ads.
Further, reception and the Play System of a kind of digital TV set-top box start video ads as above, its this system also comprises:
Front end start video ads rating acquisition server, for the start video ads broadcast information of receiving digital television Set Top Box.
Further again, reception and the Play System of a kind of digital TV set-top box start video ads as above, described digital TV set-top box comprises:
Initialization module, for the start that powers up of digital TV set-top box, the initial work of being correlated with;
Data reception module, receives start video ads file for broadcast speed with start video ads at described appointment frequency;
Advertising message acquisition module, for the broadcast information of record start video ads after finishing playing at start video ads;
Transmission module in advertising message, for feeding back to described start video ads broadcast information front end start video ads rating acquisition server.
Further, reception and the Play System of a kind of digital TV set-top box start video ads as above, front end advertising business management server, also in the time start video ads file being sent to front end start video ads broadcast server, sends to the Advertisement arrangement file of start video ads front end start video ads to broadcast server simultaneously; Front end start video ads is broadcast server and is broadcast start video ads file according to the Advertisement arrangement file of start video ads at the appointment frequency of digital TV network; Described Advertisement arrangement file is the file of broadcast start time, playing duration and playing sequence for recording each start video ads.
Beneficial effect of the present invention is: method and system of the present invention are given full play to digital TV network broadcast channel bandwidth resources greatly and had the advantage of bandwidth safeguard, broadcast start video ads file with larger speed, the set-top-box opening stage can receive start video ads file the short period, and the Set Top Box quantity that simultaneously receives start video ads file is not limited.
Brief description of the drawings
Fig. 1 is a kind of digital TV set-top box start reception of video ads and the structured flowchart of Play System in the specific embodiment of the invention;
Fig. 2 is a kind of digital TV set-top box start reception of video ads and the flow chart of player method in the specific embodiment of the invention.
Embodiment
Below in conjunction with Figure of description and embodiment, the present invention is described in further detail.
Fig. 1 shows a kind of digital TV set-top box start reception of video ads and the structured flowchart of Play System in the specific embodiment of the invention, this system mainly comprises that front end advertising business management server 10, front end start video ads broadcasts server 20, digital TV set-top box 30 and front end start video ads rating acquisition server 40, wherein:
Front end advertising business management server 10 is for sending to start video ads file front end start video ads to broadcast server, also, in the time start video ads file being sent to front end start video ads broadcast server, the Advertisement arrangement file of start video ads is sent to front end start video ads to broadcast server simultaneously; Front end start video ads is broadcast server and is broadcast start video ads file according to the Advertisement arrangement file of start video ads at the appointment frequency of digital TV network; Described Advertisement arrangement file is the file of broadcast start time, playing duration and playing sequence for recording each start video ads;
Front end start video ads is broadcast server 20 and is broadcast start video ads file for the appointment frequency at digital TV network;
Digital TV set-top box 30 receives start video ads file for broadcasting speed at start process with start video ads at described appointment frequency, and after start video ads file receives, digital TV set-top box is play start video ads; Digital TV set-top box 30 comprises:
Initialization module, for the start that powers up of digital TV set-top box, the initial work of being correlated with;
Data reception module, receives start video ads file for broadcast speed with start video ads at described appointment frequency;
Advertising message acquisition module, for the broadcast information of record start video ads after finishing playing at start video ads;
Transmission module in advertising message, for feeding back to described start video ads broadcast information front end start video ads rating acquisition server.
Front end start video ads rating acquisition server 40 is for the start video ads broadcast information of receiving digital television Set Top Box.
Front end advertising business management server 10 in present embodiment, front end start video ads broadcast server 20 and front end start video ads rating acquisition server 40 all adopts existing server to realize, and is only the function difference that will realize according to server self-defined for above-mentioned title.
Fig. 2 shows a kind of digital TV set-top box start reception of video ads and the flow chart of player method based on system shown in Fig. 1 in present embodiment, and the method comprises the following steps:
Step S21: front end advertising business management server sends to front end start video ads to broadcast server start video ads file;
Front end advertising business management server is for storing the waiting file of start video ads and start video ads.Load and play in realization flow at digital TV set-top box start video ads, front end advertising business management server sends to front end start video ads to broadcast server the Advertisement arrangement file of start video ads file and start video ads.Wherein, described Advertisement arrangement file is the file of broadcast start time, playing duration and each advertisement playing sequence for recording each start video ads.
Step S22: front end start video ads is broadcast server and broadcast start video ads file at the appointment frequency of digital TV network;
Front end start video ads is broadcast server and is broadcast start video ads file according to the Advertisement arrangement file of start video ads at the appointment frequency of digital TV network.Wherein, front end start video ads is broadcast server and is broadcast start video ads file at the appointment frequency of digital TV network with larger code check in data carousel mode.That digital TV network broadcast channel can provide is stable, by the larger bandwidth of quality assurance.Adopt larger code check to broadcast start video ads file can effectively to shorten the download time of start video ads, such as a video ads file is 10MByte size, Set Top Box is downloaded this file with 1Mbps code check needs 10x8/1=80 second, only needs 10x8/20=4 second if adopt larger code check 20Mbps code check to download this file.
Step S23: digital TV set-top box powers up start, and in initialization procedure, receive start video ads file, receive rear broadcasting start video ads;
Digital TV set-top box powers up start, the initial work of being correlated with, and broadcast speed (previously described larger code check) at described appointment frequency reception start video ads file with start video ads in initialization procedure, after start video ads file receives, digital TV set-top box is play start video ads.
Wherein, relevant initial work comprises that data carousel receiver module, video file decoding show the initial work of transmission module in output module, advertising message acquisition module and advertising message.Data carousel receiver module is for receiving data carousel data at digital TV network broadcast channel; Video file decoding shows that output module is for broadcasting start video ads after receiving at start video ads file; Advertising message acquisition module is for recording played information after finishing at start video ads file; In advertising message, transmission module is for feeding back to front end start video ads rating acquisition server by duplex channel by advertisement broadcast information.
In the time being correlated with initial work, complete the reception of the video ads file of can directly starting shooting after the initialization of data carousel receiver module, carry out successively the initialization that video file decoding shows transmission module in output module, advertising message acquisition module and advertising message simultaneously, after start video ads finishes receiving, video file decoding shows that output module carries out the decoding demonstration output of advertisement.Like this, digital motor Set Top Box can receive video start advertisement within a short period of time in start-up phase.
Step S24: the broadcast information of record start video ads, and start video ads broadcast information is fed back to front end start video ads rating acquisition server.
After start video ads finishes playing, the broadcast information of record start video ads, and under the state of top box of digital machine bilateral network UNICOM, in advertising message, transmission module uploads to front end start video ads rating acquisition server by duplex channel by the broadcast information of record.Can count after start video ads is thrown in and specifically have how many users to watch advertisement by this step, can be according to the start shooting input adjustment of video ads of these data in advertisement putting.
Bilateral network in present embodiment is for unidirectional broadcast network, just refer to IP network, here emphasize that bilateral network is because Set Top Box possesses the ability that realizes broadcast type business and two-way interactive class business, Set Top Box can realize IP two-way services easily by bilateral network, as access WEB webpage, access front-end server etc.
Method and system of the present invention are given full play to digital TV network broadcast channel bandwidth resources greatly and are had the advantage of bandwidth safeguard, broadcast start video ads file with larger speed, the set-top-box opening stage can directly receive start video ads file at the frequency of broadcasting of start video ads file the short period, and the Set Top Box quantity that simultaneously receives start video ads file is not limited.
Obviously, those skilled in the art can carry out various changes and modification and not depart from the spirit and scope of the present invention the present invention.Like this, if these amendments of the present invention and within modification belongs to the scope of the claims in the present invention and equivalent technology thereof, the present invention is also intended to comprise these changes and modification interior.
Claims (10)
1. reception and the player method of digital TV set-top box start video ads, comprises the following steps:
(1) front end advertising business management server sends to front end start video ads to broadcast server start video ads file;
(2) front end start video ads is broadcast server and is broadcast start video ads file at the appointment frequency of digital TV network;
(3) digital TV set-top box powers up start, the initial work of being correlated with, and broadcast speed at described appointment frequency reception start video ads file with start video ads in initialization procedure, after start video ads file receives, digital TV set-top box is play start video ads;
(4) broadcast information of record start video ads, and described start video ads broadcast information is fed back to front end start video ads rating acquisition server.
2. reception and the player method of a kind of digital TV set-top box start video ads as claimed in claim 1, it is characterized in that, in step (1), when front end advertising business management server sends to front end start video ads to broadcast server start video ads file, the Advertisement arrangement file of start video ads is sent to front end start video ads to broadcast server simultaneously; In step (2), front end start video ads is broadcast server and is broadcast start video ads file according to the Advertisement arrangement file of start video ads at the appointment frequency of digital TV network; Described Advertisement arrangement file is the file of broadcast start time, playing duration and playing sequence for recording each start video ads.
3. reception and the player method of a kind of digital TV set-top box start video ads as claimed in claim 1 or 2, it is characterized in that, in step (2), front end start video ads is broadcast server and is broadcast start video ads file in data carousel mode at the appointment frequency of digital TV network.
4. reception and the player method of a kind of digital TV set-top box start video ads as claimed in claim 3, it is characterized in that, in step (3), described relevant initial work comprises that data carousel receiver module, video file decoding show the initial work of transmission module in output module, advertising message acquisition module and advertising message.
5. reception and the player method of a kind of digital TV set-top box start video ads as claimed in claim 4, is characterized in that, described data carousel receiver module is for receiving data carousel data at digital TV network broadcast channel; Video file decoding shows that output module is for broadcasting start video ads after receiving at start video ads file; Advertising message acquisition module is for recording played information after finishing at start video ads file; In advertising message, transmission module is for feeding back to front end start video ads rating acquisition server by duplex channel by advertisement broadcast information.
6. reception and the player method of a kind of digital TV set-top box start video ads as claimed in claim 5, it is characterized in that, in the time being correlated with initial work, complete the reception of the video ads file of directly starting shooting after the initialization of data carousel receiver module, carry out the initialization that video file decoding shows transmission module in output module, advertising message acquisition module and advertising message simultaneously.
7. reception and the Play System of digital TV set-top box start video ads, comprising:
Front end advertising business management server, for sending to start video ads file front end start video ads to broadcast server;
Front end start video ads is broadcast server, broadcasts start video ads file for the appointment frequency at digital TV network;
Digital TV set-top box, receives start video ads file for broadcasting speed at start process with start video ads at described appointment frequency, and after start video ads file receives, digital TV set-top box is play start video ads.
8. reception and the Play System of a kind of digital TV set-top box start video ads as claimed in claim 7, is characterized in that, this system also comprises:
Front end start video ads rating acquisition server, for the start video ads broadcast information of receiving digital television Set Top Box.
9. reception and the Play System of a kind of digital TV set-top box start video ads as claimed in claim 8, is characterized in that, described digital TV set-top box comprises:
Initialization module, for the start that powers up of digital TV set-top box, the initial work of being correlated with;
Data reception module, receives start video ads file for broadcast speed with start video ads at described appointment frequency;
Advertising message acquisition module, for the broadcast information of record start video ads after finishing playing at start video ads;
Transmission module in advertising message, for feeding back to described start video ads broadcast information front end start video ads rating acquisition server.
10. reception and the Play System of a kind of digital TV set-top box start video ads as described in one of claim 7 to 9, it is characterized in that, front end advertising business management server, also in the time start video ads file being sent to front end start video ads broadcast server, sends to the Advertisement arrangement file of start video ads front end start video ads to broadcast server simultaneously; Front end start video ads is broadcast server and is broadcast start video ads file according to the Advertisement arrangement file of start video ads at the appointment frequency of digital TV network; Described Advertisement arrangement file is the file of broadcast start time, playing duration and playing sequence for recording each start video ads.
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| CN106131632A (en) * | 2016-06-29 | 2016-11-16 | 乐视控股（北京）有限公司 | Opening video playing method, device and terminal |
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| CN104053026B (en) | 2017-08-08 |
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