CN107333188A - A kind of advertising message circuit feedback method and system based on One-to-All Broadcast - Google Patents
A kind of advertising message circuit feedback method and system based on One-to-All Broadcast Download PDFInfo
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- CN107333188A CN107333188A CN201710619022.XA CN201710619022A CN107333188A CN 107333188 A CN107333188 A CN 107333188A CN 201710619022 A CN201710619022 A CN 201710619022A CN 107333188 A CN107333188 A CN 107333188A
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- advertisement
- feedback
- advertising
- reception device
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
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- Engineering & Computer Science (AREA)
- Business, Economics & Management (AREA)
- Signal Processing (AREA)
- Computer Networks & Wireless Communication (AREA)
- Marketing (AREA)
- Multimedia (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Strategic Management (AREA)
- Finance (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Economics (AREA)
- Databases & Information Systems (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention provides a kind of advertising message circuit feedback method based on One-to-All Broadcast, comprise the following steps：S1, operator's front-end server system send programme information to multiple terminal user's set top boxes, and programme information is fed back into advertising feedback loop reception device simultaneously；S2, advertising feedback loop reception device will feed back to visualization advertisement editor's fore device after the feedback information received packing encapsulation；The feedback information received is integrated and dynamic generation respective advertisement code stream and is sent to advertisement transport streams push server by S3, visualization advertisement editor's fore device；The advertisement code stream received is sent to operator's front-end server system by S4, advertisement transport streams push server.Present invention also offers a kind of advertising message circuit feedback system based on One-to-All Broadcast.The beneficial effects of the invention are as follows：Advertising message circuit feedback is carried out to One-to-All Broadcast, human cost is reduced.
Description
Technical field
The present invention relates to advertising message circuit feedback method, more particularly to a kind of advertising message loop based on One-to-All Broadcast
Feedback method and system.
Background technology
What the data of DTV were transmitted in one-way data broadcast, under normal circumstances except streaming server, other moulds
The loop of block neither one feedback of the information.Manpower is resulted in the need for complete numerous and diverse programme information editor, program commercial binding, section
Mesh information checking, advertisement code stream speed standard etc., the human cost caused is too high, the problems such as artificial operation easily malfunctions.
The content of the invention
In order to solve the problems of the prior art, the invention provides a kind of advertising message loop based on One-to-All Broadcast is anti-
Present method and system.
The invention provides a kind of advertising message circuit feedback method based on One-to-All Broadcast, comprise the following steps：
S1, operator's front-end server system send programme information to multiple terminal user's set top boxes, and simultaneously by programme information
Feed back to advertising feedback loop reception device；
S2, advertising feedback loop reception device will be fed back to before visualization advertisement editor after the feedback information received packing encapsulation
End device；
S3, visualization advertisement editor's fore device carry out the feedback information received to integrate and dynamic generation respective advertisement code stream
And it is sent to advertisement transport streams push server；
The advertisement code stream received is sent to operator's front-end server system by S4, advertisement transport streams push server.
As a further improvement on the present invention, in step s 2, advertising feedback loop reception device is by monitoring ad stream
Actual speed, in real time to advertisement transport streams push server feed back；In step s 4, advertisement transport streams push server according to
Feedback data corrects the broadcasting speed of advertisement in time.
Present invention also offers a kind of advertising message circuit feedback system based on One-to-All Broadcast, including operator's front end clothes
Business device system, terminal user's set top box, advertising feedback loop reception device, visualization advertisement editor's fore device and advertisement transmission
Flow push server, wherein, the output end of operator's front-end server system respectively with terminal user's set top box, wide
The connection of backfeed loop reception device is accused, before the output end of advertising feedback loop reception device is edited with the visualization advertisement
End device is connected, and the output end of visualization advertisement editor's fore device is connected with the advertisement transport streams push server,
The output end of the advertisement transport streams push server is connected with operator's front-end server system.
As a further improvement on the present invention, advertising feedback loop reception device includes USB transmission loop, serial ports
Transmit loop and network interface transmission loop.
The beneficial effects of the invention are as follows：By such scheme, advertising message circuit feedback is carried out to One-to-All Broadcast, reduced
Human cost.
Brief description of the drawings
Fig. 1 is a kind of schematic diagram of the advertising message circuit feedback system based on One-to-All Broadcast of the present invention.
Embodiment
The invention will be further described for explanation and embodiment below in conjunction with the accompanying drawings.
As shown in figure 1, a kind of advertising message circuit feedback method based on One-to-All Broadcast, comprises the following steps：
S1, operator's front-end server system 1 send programme information to multiple terminal user's set top boxes 2, and simultaneously believe program
Breath feeds back to advertising feedback loop reception device 3；
S2, advertising feedback loop reception device 3 will feed back to visualization advertisement editor after the feedback information received packing encapsulation
Fore device 4；
The feedback information received integrate and dynamic generation respective advertisement code by S3, visualization advertisement editor's fore device 4
Stream is sent to advertisement transport streams push server 5；
The advertisement code stream received is sent to operator's front-end server system 1 by S4, advertisement transport streams push server 5.
In step s 2, advertising feedback loop reception device is passed to advertisement in real time by monitoring the actual speed of ad stream
Defeated stream push server feedback；In step s 4, advertisement transport streams push server corrects advertisement in time according to feedback data
Broadcasting speed.
As shown in figure 1, a kind of advertising message circuit feedback system based on One-to-All Broadcast, including operator's front-end server
System 1, terminal user's set top box 2, advertising feedback loop reception device 3, visualization advertisement editor's fore device 4 and advertisement transmission
Flow push server 5, wherein, the output end of operator's front-end server system 1 respectively with terminal user's set top box
2nd, advertising feedback loop reception device 3 is connected, the output end of advertising feedback loop reception device 3 and the visualization advertisement
Editor's fore device 4 is connected, the output end and the advertisement transport streams Push Service of visualization advertisement editor's fore device 4
Device 5 is connected, and the output end of the advertisement transport streams push server 5 is connected with operator's front-end server system 1.
Advertising feedback loop reception device 3 can receive code stream information, and advertising feedback loop reception device 3 can letter
Single output port branch for being placed in operator's front-end server system computer room.A kind of inexpensive advertising feedback loop is received
The design of device 3 can include following design, but not limited to this：Directly using the set top box of terminal user（Design A1）, pass through list
The program solely designed, reaches that filtering, visualization advertisement editor's fore device 4 and advertisement transport streams push server 5 need not
Same information.
The configuration of advertising feedback loop reception device 3 receives which feedback information includes following methods, but is not restricted to
This：User sets immediately above in advertising feedback loop reception device 3, advertisement transport streams push server 5 directly by with it is wide
Send instructions under the bi-directional link of announcement backfeed loop reception device 3 is direct, advertisement transport streams push server 5 is unidirectional by transport stream
Sent out unidirectional order to advertising feedback loop reception device 3（Constitute complete unidirectional flow of information rotating ring）.
Advertising feedback loop reception device 3 is limited to different costs, provides different designs.Design includes
Following design, but not limited to this, such as including USB transmission loop, Serial Port Transmission loop, network interface transmission loop.
The present invention is applied to following scene, but is not restricted to this.
1. each program needs to bind different advertising messages
Related practitioner both knows about, and operator's front-end server system 1 is more to include thousands of at least comprising hundreds of programs
Program.If necessary to which on a set of independent ad system, the advertising message that affix is bound with program, input program is related
Information is exactly numerous and diverse work easily malfunctioned.At this moment human cost and drop will greatly be saved by introducing the Feedback Design of the present invention
Low error rate.Advertising feedback loop reception device 3 receives code stream, collects the programme information in unilateral network, and after encapsulation of packing
Feed back to visualization advertisement editor's fore device 4.For the Advertisement Server of manpower editor, the collection of above- mentioned information is to efficiency
Lifting is abnormal crucial.
2. the renewal of automatic advertising system
To being likely to occur later according to configuration schedules, automatic binding program updating ad system, the present invention is also provided effectively
Solution.
Scene is as follows, and front end engineer modification with the addition of related-program, and the ad system of traditional feedback-less needs advertisement work
Cheng Shi is examined with front end, and then manual modification advertisement scheduling is configured.
If with the design provided in the present invention, following solution can be provided：
After program changes, advertisement transport streams push server 5 is automatically detected newly by advertising feedback loop reception device 3
Increasing, modification or the program deleted, then can automatically distribute advertisement to the program of change according to scheduling allocation plan
Face is gone.
Fed back by information circuits, reach quick collection program list information.The variation of effective programme information that upgrades in time.
So as to realize that the automated information of ad system backfeed loop updates.
The present invention can make the renewal monitoring of as above programme information, but be not limited only to this information.
Also include the instruction for being issued to box that ad system is carried, the monitoring of various other program information tables.
3. the automatic approval of advertisement code check
Due to equipment otherness, the broadcasting speed set in Advertisement Server and the code check being an actually-received not phase may be caused
Symbol.Advertising feedback loop reception device 3 feeds back to advertisement transport streams and pushes clothes in real time by monitoring the actual speed of ad stream
Business device 5.Advertisement transport streams push server 5 can correct broadcasting speed in time according to feedback data.
The application scenarios of the present invention, including but not limited to above-mentioned practical application scene.
A kind of advertising message circuit feedback method and system based on One-to-All Broadcast that the present invention is provided, are not typically relied on
The othernesses such as type, the company of front end streaming server, can independently be attached to any uni-directional broadcast service on current market
Above device.Numerous and diverse programme information editor is solved, program commercial is bound, programme information verification, advertisement code stream speed are inaccurate etc.
Situation, the human cost caused is too high, the problems such as artificial operation easily malfunctions.
Above content is to combine specific preferred embodiment further description made for the present invention, it is impossible to assert
The specific implementation of the present invention is confined to these explanations.For general technical staff of the technical field of the invention,
On the premise of not departing from present inventive concept, some simple deduction or replace can also be made, should all be considered as belonging to the present invention's
Protection domain.
Claims (4)
1. a kind of advertising message circuit feedback method based on One-to-All Broadcast, it is characterised in that comprise the following steps：
S1, operator's front-end server system send programme information to multiple terminal user's set top boxes, and simultaneously by programme information
Feed back to advertising feedback loop reception device；
S2, advertising feedback loop reception device will be fed back to before visualization advertisement editor after the feedback information received packing encapsulation
End device；
S3, visualization advertisement editor's fore device carry out the feedback information received to integrate and dynamic generation respective advertisement code stream
It is sent to advertisement transport streams push server；
The advertisement code stream received is sent to operator's front-end server system by S4, advertisement transport streams push server.
2. the advertising message circuit feedback method according to claim 1 based on One-to-All Broadcast, it is characterised in that：In step
In S2, advertising feedback loop reception device is by monitoring the actual speed of ad stream, in real time to advertisement transport streams push server
Feedback；In step s 4, advertisement transport streams push server corrects the broadcasting speed of advertisement according to feedback data in time.
3. a kind of advertising message circuit feedback system based on One-to-All Broadcast, it is characterised in that：Including operator's front-end server
System, terminal user's set top box, advertising feedback loop reception device, visualization advertisement editor's fore device and advertisement transport streams are pushed away
Server is sent, wherein, the output end of operator's front-end server system is anti-with terminal user's set top box, advertisement respectively
It is fed back to road reception device connection, the output end of advertising feedback loop reception device and visualization advertisement editor front end dress
Connection is put, the output end of visualization advertisement editor's fore device is connected with the advertisement transport streams push server, described
The output end of advertisement transport streams push server is connected with operator's front-end server system.
4. the advertising message circuit feedback system according to claim 3 based on One-to-All Broadcast, it is characterised in that：It is described wide
Accusing backfeed loop reception device includes USB transmission loop, Serial Port Transmission loop and network interface transmission loop.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710619022.XA CN107333188A (en) | 2017-07-26 | 2017-07-26 | A kind of advertising message circuit feedback method and system based on One-to-All Broadcast |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710619022.XA CN107333188A (en) | 2017-07-26 | 2017-07-26 | A kind of advertising message circuit feedback method and system based on One-to-All Broadcast |
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| Publication Number | Publication Date |
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| CN107333188A true CN107333188A (en) | 2017-11-07 |
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| CN201710619022.XA Pending CN107333188A (en) | 2017-07-26 | 2017-07-26 | A kind of advertising message circuit feedback method and system based on One-to-All Broadcast |
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Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101720034A (en) * | 2009-12-17 | 2010-06-02 | 中国华录集团有限公司 | System for realizing multimedia classified advertising on digital television network |
| EP2224355A1 (en) * | 2009-02-27 | 2010-09-01 | Research In Motion Limited | Wireless communications system providing advertising-based mobile device navigation features and related methods |
| CN101883252A (en) * | 2010-05-31 | 2010-11-10 | 中山大学 | Digital television visual media information feedback system and method thereof |
| CN104053026A (en) * | 2014-05-26 | 2014-09-17 | 北京歌华有线电视网络股份有限公司 | Method and system for receiving and playing boot video advertisements of digital television set-top boxes |
| CN104519408A (en) * | 2014-11-25 | 2015-04-15 | 四川长虹电器股份有限公司 | Advertising data monitoring system and method based on smart television |
-
2017
- 2017-07-26 CN CN201710619022.XA patent/CN107333188A/en active Pending
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| EP2224355A1 (en) * | 2009-02-27 | 2010-09-01 | Research In Motion Limited | Wireless communications system providing advertising-based mobile device navigation features and related methods |
| CN101720034A (en) * | 2009-12-17 | 2010-06-02 | 中国华录集团有限公司 | System for realizing multimedia classified advertising on digital television network |
| CN101883252A (en) * | 2010-05-31 | 2010-11-10 | 中山大学 | Digital television visual media information feedback system and method thereof |
| CN104053026A (en) * | 2014-05-26 | 2014-09-17 | 北京歌华有线电视网络股份有限公司 | Method and system for receiving and playing boot video advertisements of digital television set-top boxes |
| CN104519408A (en) * | 2014-11-25 | 2015-04-15 | 四川长虹电器股份有限公司 | Advertising data monitoring system and method based on smart television |
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Application publication date: 20171107 |
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