CN104053026B - A kind of reception of DTV STB start video ads and player method and system - Google Patents
A kind of reception of DTV STB start video ads and player method and system Download PDFInfo
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- CN104053026B CN104053026B CN201410224840.6A CN201410224840A CN104053026B CN 104053026 B CN104053026 B CN 104053026B CN 201410224840 A CN201410224840 A CN 201410224840A CN 104053026 B CN104053026 B CN 104053026B
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Abstract
The invention discloses a kind of reception of DTV STB start video ads and player method and system, belong to interactive technical field of digital television set-top.First by front end advertising business management server will start shooting video ads file be sent to front end start video ads broadcast server, front end start video ads broadcast server and broadcast start video ads file in the specified frequency of digital TV network, after DTV STB power-up start, carry out related initial work, and receive start video ads file in described specified frequency in initialization procedure, after start video ads file reception is finished, DTV STB plays start video ads.It is larger and have the advantage of bandwidth safeguard that the method and system of the present invention give full play to digital TV network broadcast channel bandwidth resources, start video ads file is broadcast with larger speed, the set-top-box opening stage can complete start video ads file reception with the short period, and the set top box quantity of pair video ads file of reception start simultaneously is not limited.
Description
Technical field
The present invention relates to the interactive technical field of digital television set-top in DTV, and in particular to a kind of improved
The reception of DTV STB start video ads and player method and system.
Background technology
Interactive DTV STB is a kind of conversion equipment that digital television signal is converted into analog signal, its handle
Image by digitalization compressed can play the signal of display with voice signal decoded back into general television set, and with friendship
Mutual network function.Current DTV STB turns into a kind of embedding assembly equipment, with perfect real-time oss
System, and there is provided powerful CPU computing capabilitys, for coordinating to control set top box each several part hardware facility, and provide the Internet
Etc. a variety of New functions.
At present, the conventional start video ads implementation method flow of interactive DTV STB is generally：
Method one：In the case that set top box completes related initial work, bilateral network UNICOM, set top box passes through Two-way Network
Network forward end start video ads broadcast server application and download start video file, video file solution after the completion of set top box is downloaded
Code display output module plays start video ads, after start video ads file is finished, advertising message acquisition module note
Broadcast information is recorded, advertisement broadcast information is fed back to front end start video ads by duplex channel and received by advertising message uploading module
Depending on acquisition server.
Advantage is：Server application, which is broadcast, by bilateral network forward end start video ads downloads start video ads text
Part realizes relatively simple, clear logic, with certain flexibility.
Have the disadvantage：
1st, each set-top-box opening be required to forward end start video ads broadcast server individually apply download start
Video ads file, front end start video ads broadcast server can be while support the quantity that set-top-box opening video ads are downloaded
In the presence of limitation；
2nd, digital TV network broadcast channel can provide stable, by quality assurance large bandwidth, and the method start is regarded
The situation dependent on bilateral network UNICOM is played in the download of frequency promotional literature, does not fully utilize set top box broadcast channel resource rationally
And data carousel receiving module；
Method two：In the case that set top box completes related initial work, bilateral network UNICOM, set top box passes through Two-way Network
Network forward end video request program (VOD) system application start video ads program request, after program request success, head end video program request (VOD) system
System starts to broadcast start video ads, set top box in the form of audiovisual digital TV programme under specified frequency and specified services
Start video ads audio, video data is received under specified frequency and specified services and is played by decoding display output module and is started shooting
Video ads.Advantage is to realize start video ads function using video request program (VOD) system, without downloading start video ads
File, implementation is more flexible.Have the disadvantage：
1st, each set-top-box opening be required to forward end video request program (VOD) system individually apply start video ads text
Part order program service, because each order program service is required to individually take program request frequency and head end video program request (VOD) system point
Resource is broadcast, program request frequency and head end video program request (VOD) system can support the quantity of set-top-box opening video ads program request simultaneously
In the presence of limitation；
2nd, digital TV network broadcast channel can provide stable, by quality assurance large bandwidth, and the method start is regarded
The situation dependent on bilateral network UNICOM is played in the download of frequency promotional literature, does not fully utilize set top box broadcast channel resource rationally
And data carousel receiving module.
The content of the invention
For defect present in prior art, regarded it is an object of the invention to provide a kind of start of DTV STB
The reception of frequency advertisement and player method and system, realize the reception of set-top-box opening video ads and the optimization of playing flow.
To achieve the above object, the technical solution adopted by the present invention is as follows：
A kind of reception of DTV STB start video ads and player method, comprise the following steps：
(1) front end advertising business management server will start shooting video ads file be sent to front end start video ads broadcast
Server；
(2) start video ads in front end broadcast server and broadcast start video in the specified frequency of digital TV network
Promotional literature；
(3) DTV STB power-up start, carries out related initial work, and regarded in initialization procedure to start shooting
Frequency advertisement broadcasts speed and receives start video ads file in described specified frequency, and start video ads file reception is finished
Afterwards, DTV STB plays start video ads；
(4) broadcast information of record start video ads, and before described start video ads broadcast information is fed back to
End start video ads rating acquisition server.
Further, a kind of reception of DTV STB start video ads as described above and player method, step
(1) in, start video ads file is sent to the front end start video ads service of broadcasting by front end advertising business management server
During device, while the Advertisement arrangement file for video ads of starting shooting is sent into front end start video ads broadcasts server；Step (2)
In, front end start video ads broadcast server according to start video ads Advertisement arrangement file digital TV network finger
Determine frequency and broadcast start video ads file；Described Advertisement arrangement file is to be used to record each start video ads
Broadcast start time, the file of playing duration and playing sequence.
Further, a kind of reception of DTV STB start video ads as described above and player method, step
(2) in, front end start video ads are broadcast specified frequency of the server in data carousel mode in digital TV network and broadcast
Hair start video ads file.
Further, a kind of reception of DTV STB start video ads as described above and player method, step
(3) in, described related initial work includes data carousel receiving module, video file decoding display output module, advertisement
The initial work of information acquisition module and advertising message uploading module.
Further, a kind of reception of DTV STB start video ads as described above and player method, institute
The data carousel receiving module stated is used in digital TV network broadcast channel receive data carousel data；Video file is decoded
Display output module is used to play start video ads after start video ads file reception is finished；Advertising message acquisition module
For the recording played information after start video ads file is finished；Advertising message uploading module is used to pass through duplex channel
Advertisement broadcast information is fed back into front end start video ads rating acquisition server.
Further, a kind of reception of DTV STB start video ads as described above and player method,
When carrying out related initial work, video ads file is directly booted up after the initialization for completing data carousel receiving module
Receive, while carrying out the first of video file decoding display output module, advertising message acquisition module and advertising message uploading module
Beginningization.
A kind of reception of DTV STB start video ads and play system, including：
Front end advertising business management server, broadcasts for start video ads file to be sent into front end start video ads
Send out server；
Front end start video ads broadcast server, are regarded for broadcasting start in the specified frequency of digital TV network
Frequency promotional literature；
DTV STB, speed is broadcast in described specified frequency for video ads of being started shooting in start process
Start video ads file is received, after start video ads file reception is finished, it is wide that DTV STB plays start video
Accuse.
Further, a kind of reception of DTV STB start video ads as described above and play system, it should
System also includes：
Front end start video ads rating acquisition server, the start video ads for receiving DTV STB are broadcast
Put information.
Further, a kind of reception of DTV STB start video ads as described above and play system, institute
The DTV STB stated includes：
Initialization module, the power-up for DTV STB is started shooting, and carries out related initial work；
Data reception module, start video ads are received for broadcasting speed with video ads of starting shooting in the specified frequency
File；
Advertising message acquisition module, the broadcasting letter for the record start video ads after start video ads finish playing
Breath；
Advertising message uploading module is wide for described start video ads broadcast information to be fed back into front end start video
Accuse rating acquisition server.
Further, a kind of reception of DTV STB start video ads as described above and play system, preceding
End advertising business management server is additionally operable to start video ads file being sent to the front end start video ads service of broadcasting
During device, while the Advertisement arrangement file for video ads of starting shooting is sent into front end start video ads broadcasts server；Open front end
It is wide in the specified frequency of digital TV network according to the Advertisement arrangement file of start video ads that machine video ads broadcast server
Broadcast start video ads file；Described Advertisement arrangement file be for record each start video ads start broadcast
Put the file of time, playing duration and playing sequence.
The beneficial effects of the present invention are：It is logical that method and system of the present invention give full play to digital TV network broadcast
Road bandwidth resources are larger and have the advantage of bandwidth safeguard, and start video ads file is broadcast with larger speed, and set top box is opened
The machine stage can receive start video ads file, and the set top box number of pair video ads file of reception start simultaneously with the short period
Amount is not limited.
Brief description of the drawings
Fig. 1 is a kind of reception of DTV STB start video ads in the specific embodiment of the invention and plays system
The structured flowchart of system；
Fig. 2 is reception and the broadcasting side of a kind of DTV STB start video ads in the specific embodiment of the invention
The flow chart of method.
Embodiment
With reference to Figure of description, the present invention is described in further detail with embodiment.
Fig. 1 shows in the specific embodiment of the invention a kind of reception of DTV STB start video ads and broadcast
The structured flowchart of place system, the system mainly includes front end advertising business management server 10, front end start video ads and broadcast
Server 20, DTV STB 30 and front end start video ads rating acquisition server 40, wherein：
Front end advertising business management server 10 is used to start video ads file being sent to front end start video ads
Server is broadcast, is additionally operable to when the video ads file that will start shooting is sent to front end start video ads and broadcasts server, simultaneously
The Advertisement arrangement file for video ads of starting shooting is sent to front end start video ads and broadcasts server；Front end start video ads
Broadcast server and start is broadcast in the specified frequency of digital TV network according to the Advertisement arrangement file of start video ads
Video ads file；Described Advertisement arrangement file is for recording the broadcast start time of each start video ads, broadcasting
Put the file of duration and playing sequence；
Front end start video ads, which broadcast server 20, to be used to broadcast start in the specified frequency of digital TV network
Video ads file；
DTV STB 30 is used to broadcast speed in described specified frequency in start process with video ads of starting shooting
Point receives start video ads file, after start video ads file reception is finished, and DTV STB plays start video
Advertisement；DTV STB 30 includes：
Initialization module, the power-up for DTV STB is started shooting, and carries out related initial work；
Data reception module, start video ads are received for broadcasting speed with video ads of starting shooting in the specified frequency
File；
Advertising message acquisition module, the broadcasting letter for the record start video ads after start video ads finish playing
Breath；
Advertising message uploading module is wide for described start video ads broadcast information to be fed back into front end start video
Accuse rating acquisition server.
Front end start video ads rating acquisition server 40 is used for the start video ads for receiving DTV STB
Broadcast information.
Front end advertising business management server 10 in present embodiment, front end start video ads broadcast server 20 with
And front end start video ads rating acquisition server 40 is realized using existing server, only according to clothes
The function to be realized of business device is different self-defined for above-mentioned title.
Fig. 2 shows that a kind of DTV STB start video based on system shown in Fig. 1 is wide in present embodiment
The reception of announcement and the flow chart of player method, this method comprise the following steps：
Step S21：Front end advertising business management server will start shooting video ads file be sent to front end start video it is wide
Announcement broadcasts server；
Front end advertising business management server is used for the waiting file for storing start video ads and start video ads.
DTV STB start video ads loading is played in implementation process, and front end advertising business management server will start shooting video
The Advertisement arrangement file of promotional literature and start video ads is sent to front end start video ads and broadcasts server.Wherein, institute
The Advertisement arrangement file stated is for recording each start broadcast start time of video ads, playing duration and each is wide
Accuse the file of playing sequence.
Step S22：Front end start video ads are broadcast server and broadcast out in the specified frequency broadcast of digital TV network
Machine video ads file；
Front end start video ads broadcast server according to the Advertisement arrangement file of start video ads in digital tv network
The specified frequency of network broadcasts start video ads file.Wherein, start video ads in front end broadcast server with data wheel
Broadcast mode digital TV network specified frequency with larger code check broadcast start video ads file.Digital TV network
Broadcast channel can provide stable, by quality assurance large bandwidth.Start video ads text is broadcast using larger code check
Part can effectively shorten the download time of start video ads, such as one video ads file is 10MByte sizes, set top box
Downloading this document with 1Mbps code checks needs 10x8/1=80 seconds, if downloading this document only using larger code check 20Mbps code checks
Need 10x8/20=4 seconds.
Step S23：DTV STB power-up start, and the reception start video ads file in initialization procedure,
Start video ads are played after receiving；
DTV STB power-up start, carries out related initial work, and with video of starting shooting in initialization procedure
Advertisement broadcasts speed (previously described larger code check) and receives start video ads file in described specified frequency, video of starting shooting
After promotional literature is received, DTV STB plays start video ads.
Wherein, related initial work includes data carousel receiving module, video file decoding display output module, advertisement
The initial work of information acquisition module and advertising message uploading module.Data carousel receiving module is used in digital TV network
Data carousel data are received in broadcast channel；Video file decoding display output module is used in start video ads file reception
Start video ads are played after finishing；Advertising message acquisition module is used to finish postscript recorded broadcast in start video ads file
Put information；Advertising message uploading module is used to advertisement broadcast information is fed back into front end start video ads receipts by duplex channel
Depending on acquisition server.
When carrying out related initial work, complete can directly be opened after the initialization of data carousel receiving module
The reception of machine video ads file, at the same carry out successively video file decoding display output module, advertising message acquisition module and
The initialization of advertising message uploading module, after start video ads are finished receiving, video file decoding display output module is carried out
The decoding display output of advertisement.So, digital motor set top box can receive video within a short period of time in start-up phase and open
Machine advertisement.
Step S24：The broadcast information of record start video ads, and start video ads broadcast information is fed back into front end
Start video ads rating acquisition server.
After start video ads finish playing, the broadcast information of record start video ads, and it is double in top box of digital machine
To in the state of network link, the broadcast information of record is uploaded to front end by duplex channel and started shooting by advertising message uploading module
Video ads rating acquisition server.It can count that how many specific user after start video ads are delivered receives by the step
The dispensing adjustment of video ads can be booted up according to the data by seeing in advertisement, advertisement putting.
Bilateral network in present embodiment is for unidirectional broadcast network, just to refer to IP network, it is emphasized that double
It is that set top box passes through bilateral network because set top box possesses the ability for realizing broadcast type business and two-way interactive class business to network
IP two-way services can be easily realized, WEB webpages is such as accessed, accesses front-end server.
It is larger and have bandwidth guarantor that the method and system of the present invention give full play to digital TV network broadcast channel bandwidth resources
The advantage of barrier, start video ads file is broadcast with larger speed, and the set-top-box opening stage can directly be existed with the short period
The frequency of broadcasting of start video ads file receives start video ads file, and pair receives start video ads file simultaneously
Set top box quantity is not limited.
Obviously, those skilled in the art can carry out the essence of various changes and modification without departing from the present invention to the present invention
God and scope.So, if these modifications and variations of the present invention belong to the scope of the claims in the present invention and its equivalent technology
Within, then the present invention is also intended to comprising including these changes and modification.
Claims (5)
1. reception and the player method of a kind of DTV STB start video ads, comprise the following steps：
(1) start video ads file is sent to the front end start video ads service of broadcasting by front end advertising business management server
Device；
(2) start video ads in front end are broadcast specified frequency of the server in data carousel mode in digital TV network and broadcast
Hair start video ads file；
(3) DTV STB power-up start, carries out related initial work, and wide with video of starting shooting in initialization procedure
Accuse and broadcast speed in described specified frequency reception start video ads file, after start video ads file reception is finished, number
Word TV set-top box plays start video ads；Described related initial work includes data carousel receiving module, video text
The initial work of part decoding display output module, advertising message acquisition module and advertising message uploading module；Carrying out correlation
During initial work, the reception of video ads file is directly booted up after the initialization for completing data carousel receiving module, together
The initialization of Shi Jinhang video files decoding display output module, advertising message acquisition module and advertising message uploading module；
(4) broadcast information of start video ads is recorded, and described start video ads broadcast information is fed back into front end and is opened
Machine video ads rating acquisition server.
2. reception and the player method of a kind of DTV STB start video ads as claimed in claim 1, its feature
It is, in step (1), start video ads file is sent to front end start video ads by front end advertising business management server
When broadcasting server, while the Advertisement arrangement file for video ads of starting shooting is sent into the front end start video ads service of broadcasting
Device；In step (2), front end start video ads broadcast server according to the Advertisement arrangement file of start video ads in digital electricity
The specified frequency of view network broadcasts start video ads file；Described Advertisement arrangement file is opened for recording each
The file of the broadcast start times of machine video ads, playing duration and playing sequence.
3. reception and the player method of a kind of DTV STB start video ads as claimed in claim 1, its feature
It is, described data carousel receiving module is used in digital TV network broadcast channel receive data carousel data；Video
File decoding display output module is used to play start video ads after start video ads file reception is finished；Advertising message
Acquisition module is used for the recording played information after start video ads file is finished；Advertising message uploading module is used to pass through
Advertisement broadcast information is fed back to front end start video ads rating acquisition server by duplex channel.
4. reception and the play system of a kind of DTV STB start video ads, including：
Front end advertising business management server, clothes are broadcast for start video ads file to be sent into front end start video ads
Business device；
Front end start video ads broadcast server, are broadcasted for the specified frequency in data carousel mode in digital TV network
Broadcast start video ads file；
DTV STB, broadcasts speed for video ads of being started shooting in start process and is received in described specified frequency
Start video ads file, after start video ads file reception is finished, DTV STB plays start video ads；Institute
The DTV STB stated includes：
Initialization module, the power-up for DTV STB is started shooting, and carries out related initial work；Described correlation is initial
Chemical industry is made to include data carousel receiving module, video file decoding display output module, advertising message acquisition module and advertisement letter
Cease the initial work of uploading module；When carrying out related initial work, after the initialization for completing data carousel receiving module
The reception of video ads file is directly booted up, while carrying out video file decoding display output module, advertising message collection
The initialization of module and advertising message uploading module；
Data carousel receiving module, start video ads are received for broadcasting speed with video ads of starting shooting in the specified frequency
File；
Video file decodes display output module, wide for playing start video after start video ads file reception is finished
Accuse；
Advertising message acquisition module, the broadcast information for the record start video ads after start video ads finish playing；
Advertising message uploading module, is received for described start video ads broadcast information to be fed back into front end start video ads
Depending on acquisition server；
Front end start video ads rating acquisition server, the start video ads for receiving DTV STB play letter
Breath.
5. reception and the play system of a kind of DTV STB start video ads as described in right wants 4, its feature exist
It is additionally operable to be sent to front end start video ads by start video ads file and broadcast in, front end advertising business management server
During server, while the Advertisement arrangement file for video ads of starting shooting is sent into front end start video ads broadcasts server；Before
End start video ads broadcast server according to start video ads Advertisement arrangement file digital TV network specified frequency
Start video ads file is broadcast in point broadcast；Described Advertisement arrangement file is for recording opening for each start video ads
The file of beginning reproduction time, playing duration and playing sequence.
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| CN104967878B (en) * | 2014-11-19 | 2019-05-14 | 腾讯科技（北京）有限公司 | A kind of data processing method and server |
| CN104936005A (en) * | 2015-06-18 | 2015-09-23 | 深圳市茁壮网络股份有限公司 | Commercial video playback method, device and system of set top box |
| CN105872621A (en) * | 2015-12-15 | 2016-08-17 | 乐视致新电子科技（天津）有限公司 | Method, device and terminal for realizing startup advertisement of smart TV |
| CN105915579A (en) * | 2015-12-28 | 2016-08-31 | 美的集团股份有限公司 | Information synchronization method and system |
| CN105791948A (en) * | 2016-05-30 | 2016-07-20 | Tcl集团股份有限公司 | Method and system for realizing starting video of smart television |
| CN106131632A (en) * | 2016-06-29 | 2016-11-16 | 乐视控股（北京）有限公司 | Opening video playing method, device and terminal |
| CN106254948B (en) * | 2016-08-17 | 2020-04-24 | 深圳Tcl数字技术有限公司 | Control method and device for playing startup video by terminal equipment |
| CN107333188A (en) * | 2017-07-26 | 2017-11-07 | 帕诺迪电器（深圳）有限公司 | A kind of advertising message circuit feedback method and system based on One-to-All Broadcast |
| CN108833953B (en) * | 2018-07-10 | 2022-03-11 | 深圳市茁壮网络股份有限公司 | Method and device for acquiring advertisement data |
| CN109218777B (en) * | 2018-10-29 | 2021-09-24 | 广州视源电子科技股份有限公司 | Startup display information playing method, device, equipment and storage medium |
| CN111901691B (en) * | 2019-05-06 | 2022-12-09 | 北京邦天信息技术有限公司 | User terminal, starting advertisement playing method thereof and computer readable storage medium |
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