CN102413363B - Method, device and system for broadcasting one-way video advertisement - Google Patents
Method, device and system for broadcasting one-way video advertisement Download PDFInfo
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Abstract
The embodiment of the invention discloses a method for broadcasting a one-way video advertisement. The method comprises the following steps: generating a plurality of video description sheets by an advertisement broadcasting terminal according to configuration information of video advertisement broadcasting; modulating each video advertisement into a multi-path video streaming with broadcasting shift by a SDS (service distribution system) according to the configuration information of video advertisement broadcasting; after shifting for a certain period of time, broadcasting the plurality of video description sheets and the corresponding multi-path video streaming in turn; inserting a broadcasting ending information sheet into the tail of each path of the video streaming; and avoiding repeatedly broadcasting after finishing the shift broadcasting of each video. Correspondingly, the embodiment of the invention also discloses a triggering broadcasting method for the one-way video advertisement, a broadcasting server for the one-way video advertisement and an advertisement system, for completely broadcasting one video advertisement by a STB (set-top box) and promoting the advertisement effect and user experience.
Description
Technical field
The present invention relates to digital TV field, particularly relate to a kind of broadcasting method of one-way video advertisement, Apparatus and system.
Background technology
Existing advertisement in digital television mode is roughly divided into two kinds, a kind of is directly broadcasted by the mode making digital television program, advertising programme is provided in certain channel or buys the time spot, in order to broadcast the advertisement of oneself, another kind is broadcast advertisement video on the channel of certain frequency, when user uses the advertisement of STB triggering video, just lock this frequency, play the advertisement video on this channel.
Advertising programme is provided in certain channel or buys the mode ad production expense of time spot huge, and advertising results are not good, only can tell within the scope of very little audient.Along with the development of digital television techniques, the mode of fixing frequency broadcast advertisement is adopted to become a kind of trend, but, generally play certain advertisement video by the channel cocycle at certain frequency in prior art, to make user when using STB triggering video advertisement, just lock this frequency, play the mode of the advertisement video on this channel, because loop play is taked in front end, during user's trigger ad video, this advertisement channel possible has just in time been played to the centre position of video ads, user can not be made to start anew to watch advertisement video, receiving terminal for digital television STB(set-top box in addition) can not be clear and definite when know that this advertisement video is play and terminate, user may see the advertisement of a without a head or anury, therefore advertising results are greatly affected.
Summary of the invention
The object of the embodiment of the present invention is, a kind of broadcasting method of one-way video advertisement, Apparatus and system are provided, in solution prior art when STB triggers the advertisement video play and play on the channel of certain frequency, the problem of a complete Ad can not be represented very well, advertising results and user experience can be improved.
To achieve these goals, embodiments provide a kind of broadcasting method of one-way video advertisement, comprising:
Advertisement is broadcast end and from advertising database, is read video ads broadcast configuration information informing business dissemination system SDS and load video ads file and enter internal memory, and described video ads broadcasts play parameter and the replay time migration that configuration information comprises each video ads;
Advertisement is broadcast end and is produced multiple video presentation table according to video ads broadcast configuration information, SDS broadcasts configuration information according to video ads and each video ads is modulated into the video flowing that multichannel has broadcast skew, and the corresponding video presentation table of each video flowing;
The video presentation table that end starts to broadcast N road video flowing is broadcast in advertisement, after N road video presentation table has been broadcast, advertisement is broadcast end notice SDS and is started to broadcast N road video flowing, and the video presentation table that end starts to broadcast N+1 road video flowing is broadcast in advertisement, and wherein N is positive integer;
SDS receive advertisement broadcast end send start to broadcast the notice of N road video flowing after, N road video flowing broadcast by the video presentation table according to N road video flowing;
SDS, after N road video flowing is broadcast, inserts one at video flowing end, N road and broadcasts ending message table, terminates advertisement and play after making receiving terminal for digital television receive ending message table.
Preferably, broadcast end in described advertisement and from advertising database, read video ads broadcast before configuration information, also comprise:
The video ads configuring the video ads uploaded in SDS in Advertising Management System broadcasts configuration information;
The video ads configured is broadcasted configuration information be stored in advertising database.
Preferably, described by described video presentation table, content comprises: ad content, advertisement position, play parameter, time-out time.
Have choosing, the method also comprises: each video presentation Biao Yuge road video flowing of broadcasting is outputted to Access Network successively after multiplexing, modulation.
Accordingly, the embodiment of the present invention additionally provides a kind of triggering player method of one-way video advertisement, comprising:
Receiving terminal for digital television receives broadcasts from advertisement the video presentation table held and broadcast and;
Video stream data corresponding to described video presentation table is detected in the time-out time described in described video presentation table;
If corresponding video stream data detected, then play the video flowing of its correspondence according to this video presentation table, until receive ending message table, terminate advertisement and play;
Described video presentation table is that described advertisement broadcasts end according in multiple video presentation tables of video ads broadcast configuration information generation, described video flowing is that each video ads is modulated into video flowing Zhong mono-tunnel that multichannel has broadcast skew according to video ads broadcast configuration information by SDS, described video presentation table is corresponding with described video flowing, and described video ads broadcasts play parameter and the replay time migration that configuration information comprises each video ads.
There is choosing, receiving in terminal to broadcast after end broadcasts the video presentation table come from advertisement, also comprise: if corresponding video stream data do not detected in the time-out time that describes in described video presentation table of receiving terminal for digital television, then terminate to wait for and terminate advertisement broadcasting.
Accordingly, the embodiment of the present invention additionally provides a kind of one-way video advertisement and broadcasts server end, comprising: advertising database, advertisement broadcast end and distribution of services system SDS, wherein:
Described advertising database, broadcasts configuration information for store video advertisement, and described video ads broadcasts play parameter and the replay time migration that configuration information comprises each video ads;
End is broadcast in described advertisement, broadcasting configuration information, broadcasting configuration information produce multiple video presentation table according to video ads for reading video ads from described advertising database, and notifies that SDS loads video ads file and enters internal memory;
Described SDS, is modulated into each video ads the video flowing that multichannel has broadcast skew for broadcasting configuration information according to video ads, and the corresponding described video presentation table of each video flowing;
Described advertisement broadcasts end also for broadcasting the video presentation table of each road video flowing, and after N road video presentation table has been broadcast, notice SDS starts to broadcast N road video flowing, and starts the video presentation table of broadcasting N+1 road video flowing, and wherein N is positive integer;
Described SDS also for receive advertisement broadcast end send start to broadcast the notice of N road video flowing after, N road video flowing broadcast by video presentation table according to N road video flowing, and after the video render of N road, insert at video flowing end, N road and broadcast an ending message table, terminate advertisement after making receiving terminal for digital television receive ending message table and play.
Preferably, described unilateral ad broadcasts server end, also comprises:
Advertising Management System, broadcasts the configuration of configuration information for carrying out video ads to the video ads uploaded in SDS, and is stored in advertising database by the video ads configured broadcast configuration information.
Preferably, described unilateral ad broadcasts server end, also comprises:
Multiplexing modulation module, for advertisement is broadcast each road video flowing of holding each video presentation table of broadcasting and SDS to broadcast through multiplexing, modulate after output to Access Network successively.
Accordingly, the embodiment of the present invention additionally provides a kind of ad system, comprises receiving terminal for digital television, and above-mentioned one-way video advertisement broadcasts server end;
When receiving terminal for digital television prepares broadcast advertisement video, receive and broadcast from advertisement the video presentation table held and broadcast and, and detect video stream data corresponding to described video presentation table, a corresponding road video flowing of video presentation table;
If corresponding video stream data detected in the time-out time that receiving terminal for digital television describes in described video presentation table, then play corresponding video flowing until receive ending message table, terminate advertisement and play;
If corresponding video stream data do not detected in the time-out time that receiving terminal for digital television describes in described video presentation table, then terminate to wait for and terminate advertisement and play.
Implement the embodiment of the present invention, there is following beneficial effect:
Technical scheme provided by the invention is offset by certain hour and broadcasts multiple video presentation table and video flowing corresponding to multichannel successively on a frequency, insert one at video flowing end, every road and play ending message table, not carousel after each video offset has broadcasted, realize when STB triggers the advertisement video play and play on the channel of certain frequency, this advertisement video can be play from the beginning of an advertisement video accurately according to video presentation table, and according to the broadcasting ending message at video flowing end, STB can know when video ads finishes playing accurately, user is enable to see a complete advertisement, advertising results and user experience can be improved.
Accompanying drawing explanation
In order to be illustrated more clearly in the embodiment of the present invention or technical scheme of the prior art, be briefly described to the accompanying drawing used required in embodiment or description of the prior art below, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to these accompanying drawings:
Fig. 1 is the flow chart of the broadcasting method of a kind of one-way video advertisement in the embodiment of the present invention;
Fig. 2 be in the embodiment of the present invention video presentation table and corresponding video flowing broadcast schematic diagram;
Fig. 3 is the flow chart of the triggering player method of a kind of one-way video advertisement in the embodiment of the present invention;
Fig. 4 is the structure chart that in the embodiment of the present invention, a kind of one-way video advertisement broadcasts server end;
Fig. 5 is the structural representation of a kind of ad system in the embodiment of the present invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, be clearly and completely described the technical scheme in the embodiment of the present invention, obviously, described embodiment is only the present invention's part embodiment, instead of whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art, not making the every other embodiment obtained under creative work prerequisite, belong to the scope of protection of the invention.
See Fig. 1, be a kind of in embodiment of the present invention flow chart of broadcasting method of one-way video advertisement, comprise the steps:
Step S101: advertisement is broadcast end and read video ads broadcast configuration information and notify SDS(Service distribute system, distribution of services system from advertising database) load video ads file and enter internal memory;
It is before step S101 that video ads in described advertising database broadcasts configuration information, the broadcast configuration information that user is configured the video ads uploaded in SDS by Advertising Management System, after user configures described video ads broadcast configuration information in Advertising Management System, be stored in advertising database and broadcast end reading for advertisement, described video ads broadcasts play parameter and the replay time migration that configuration information comprises each video ads, described play parameter comprises video window size, the various parameter such as code check, STB is according to these parameter broadcast advertisement videos, described replay time migration can be determined according to actual conditions, all broadcast time skews are equal, because terminal must detect the beginning just playing video advertisement of video ads, so replay time migration is generally configured to the time that terminal can wait at most video ads.
User's video ads uploaded in SDS can be TS(Transport Stream, transmission class) file, the mode can shared by windows file is uploaded.
Step S102: advertisement is broadcast end and produced multiple video presentation table according to video ads broadcast configuration information, each video ads is modulated into multichannel and has the video flowing broadcasting skew by the replay time migration that SDS then broadcasts in configuration information according to video ads, and the corresponding video presentation table of each video flowing; Described by described video presentation table, content comprises: ad content, advertisement position, play parameter, time-out time etc.Ad content mainly describe current STB should the video flowing of removal search by which identity code transmission package PID(Packet IDdentifier) form, and start anew to play; Advertisement position mainly describes this video ads and belongs to which advertisement position: as startup advertisement position; Play parameter describes the various parameters of video ads, and STB is according to these parameter broadcast advertisement videos; Time-out time describes in abnormal cases, and the time that STB can wait for is long, overtime then handling process after continuation STB playing video advertisement.
Step S103: before N road video flowing broadcasts beginning, the video presentation table that end starts to broadcast this road video flowing is broadcast in advertisement, after N road video presentation table has been broadcast, advertisement is broadcast end notice SDS and is started to broadcast N road video flowing, and advertisement broadcast end start to be switched to the video presentation table of broadcasting N+1 road video flowing, wherein N is positive integer, broadcasts in the PID that video presentation table can be fixed separately at.
Step S104:SDS receive advertisement broadcast end send start to broadcast the notice of N road video flowing after, N road video flowing broadcast by video presentation table according to N road video flowing, SDS broadcasts the code check that first N road video flowing detects video file, if video file is TS file, then first detect the code check of TS file and start to broadcast TS file with certain PID according to the PID broadcasting configuration.
Step S105:SDS is after N road video flowing is broadcast, insert one at video flowing end, N road and broadcast ending message table, STB detects this table, then know that video has been broadcast complete, continue the follow-up flow process of process, the thing that described follow-up processing flow is done before referring to playing video advertisement, such as start process inserts a video ads, continue the subsequent treatment of start process after advertisement finishes, play TV programme as startup advertisement finishes rear access television channel.
The each video offset in front end not carousel after having broadcasted in the embodiment of the present invention, the broadcasting method of this one-way video advertisement also comprises: by each video presentation Biao Yuge road video flowing of broadcasting through multiplexing, Access Network is outputted to successively after modulation, described Access Network is HFC net (Hybrid Fiber-Coaxial, the hybrid network that coaxial cable combines), can make video flowing in the process being sent to each terminal by hfc plant, reduce loss, the transmission range of cable TV can be extended, and owing to not having cross talk phenomenon between optical fiber, be not afraid of electromagnetic interference, the transmission quality of signal can be guaranteed.
In the present embodiment, video presentation table infinitely can offset according to step S103 to S105 with corresponding video flowing and broadcast, it broadcasts schematic diagram can see Fig. 2, as in Fig. 2, a1, a2, a3 submeter represents video presentation table, b1, b2, b3 represent the video flowing corresponding with a1, a2, a3 respectively, c1, c2, c3 represent the ending message table that b1, b2, b3 video flowing end is inserted respectively, and d represents replay time offset value.Such as a1 represents the video presentation table of first via video flowing, then b1 represents that the first via video flowing that a1 is corresponding, c1 represent the ending message table that first via video flowing end is inserted.
Before first via video flowing b1 starts to broadcast, advertisement is broadcast end and is first started to broadcast video presentation table a1 corresponding to first via video flowing b1, and notify that SDS starts preparation and broadcasts first via video flowing b1, if now STB start prepares to play start video, the video presentation table a1 that first via video flowing b1 is corresponding can be received, then from beginning place of first via video flowing b1, broadcast first via video flowing b1, simultaneously, before SDS starts to broadcast first via video flowing b1 (as first 1 second), advertisement is broadcast end-grain cutting and is changed to and broadcast video presentation table a2 corresponding to the second road video flowing b2, if STB broadcasts to rectify in advertisement and starts shooting when broadcasting video presentation table a2 corresponding to the second road video flowing b2, then can receive the video presentation table a2 that the second road video flowing b2 is corresponding, the second road video flowing b2 is play from beginning place of the second road video flowing b2, due to video presentation table and video flowing in the manner described above equal time infinitely offset and broadcast, no matter when STB is starting shooting, all can broadcast video from beginning place of video.In addition, after broadcasting at every road video flowing, video flowing end, Jun Gai road is inserted and is broadcast an ending message table, therefore, according to the broadcasting ending message at video flowing end, STB can know when video ads finishes playing accurately, enable user see a complete advertisement.It should be noted that the video presentation table of end according to the generation of video ads broadcast configuration information is broadcast in advertisement is in addition the same in following period of time, but broadcast configuration information according to advertisement can change once within a period of time, which which depict current STB should the video flowing of removal search PID be made up of, that is infinitely offset in the process broadcast at equal time in the manner described above, certain hour Switch Video ad content can be set, play to make video ads and there is diversity, instead of play same advertisement always.
The embodiment of the present invention additionally provides a kind of triggering player method of one-way video advertisement, comprise: receiving terminal for digital television receives broadcasts from advertisement the video presentation table held and broadcast and, and the video flowing of its correspondence is play according to this video presentation table, until receive ending message table, terminate advertisement and play.
And receive in terminal and to broadcast from advertisement after end broadcasts the video presentation table come, can also comprise: detect the video stream data step that described video presentation table is corresponding, if corresponding video stream data do not detected in the time-out time that receiving terminal for digital television describes in described video presentation table, then terminate to wait for and terminate advertisement and play.
Concrete detailed process can be a detail flowchart of the triggering player method of above-mentioned one-way video advertisement see Fig. 3, Fig. 3, comprises the steps:
Step S201: receiving terminal for digital television receives broadcasts from advertisement the video presentation table held and broadcast and;
Step S202: judge whether the video stream data that described video presentation table is corresponding to be detected in the time-out time that describes in described video presentation table;
If corresponding video stream data detected in step S202 in time-out time, then enter step S203: the video flowing playing its correspondence according to this video presentation table, until receive ending message table, terminate advertisement and play, continue subsequent treatment;
If corresponding video stream data do not detected in step S202 in time-out time, then enter step S204: terminate to wait for, and terminate advertisement broadcasting, continue subsequent treatment.
Above embodiment described the broadcasting method of one-way video advertisement, and the triggering player method of the one-way video advertisement of correspondence, describe a kind of one-way video advertisement in the embodiment of the present invention below in conjunction with Fig. 4 and broadcast the structure chart of server end.
See Fig. 4, for one-way video advertisement a kind of in the embodiment of the present invention broadcasts the structure chart of server end 10, comprising: advertising database 11, advertisement broadcast end 12 and distribution of services system SDS13, wherein:
Described advertising database 11, broadcasts configuration information for store video advertisement;
End 12 is broadcast in described advertisement, broadcasting configuration information, broadcasting configuration information produce multiple video presentation table according to video ads for reading video ads from described advertising database 11, and informing business dissemination system SDS13 loading video ads file enters internal memory;
Described SDS13, is modulated into each video ads the video flowing that multichannel has broadcast skew for broadcasting configuration information according to video ads, and the corresponding described video presentation table of each video flowing;
Described advertisement broadcasts end 12 also for before N road video flowing broadcasts beginning, start the video presentation table of broadcasting this road video flowing, and before its notice SDS13 starts to broadcast N road video flowing, start the video presentation table of broadcasting N+1 road video flowing, wherein N is positive integer;
Described SDS13 also for receive that advertisement broadcasts that end 12 sends start to broadcast the notice of N road video flowing after, N road video flowing broadcast by video presentation table according to N road video flowing, and after the video render of N road, insert at video flowing end, N road and broadcast an ending message table.
Described one-way video advertisement is broadcast server end 10 and can also be comprised: Advertising Management System 13, the configuration of configuration information is broadcasted for carrying out video ads to the video ads uploaded in SDS, and the video ads configured broadcast configuration information is stored in advertising database, described video ads broadcasts play parameter and the replay time migration that configuration information comprises each video ads.
Described one-way video advertisement is broadcast server end 10 and can also be comprised: multiplexing modulation module 15, for advertisement is broadcast each video presentation table that end 12 broadcasts and each road video flowing that SDS13 broadcasts through multiplexing, modulate after output to Access Network successively, each video presentation table that end 12 broadcasting is play in advertisement can output to Access Network by SDS13 system forwards after multiplexing modulation module 15 processes, and outputs to Access Network after also directly can being sent to the process of multiplexing modulation module 15.
The embodiment of the present invention additionally provides a kind of ad system, and its structural representation is see Fig. 5.
See Fig. 5, be the ad system in the embodiment of the present invention, comprise receiving terminal for digital television 20, also comprise above-mentioned one-way video advertisement and broadcast server end 10;
When receiving terminal for digital television 20 prepares broadcast advertisement video, receive and broadcast from the one-way video advertisement advertisement of broadcasting in server end 10 the video presentation table held and broadcast and, and detect video stream data corresponding to described video presentation table, a corresponding road video flowing of video presentation table;
If corresponding video stream data detected in the time-out time that receiving terminal for digital television 20 describes in described video presentation table, then play corresponding video flowing until receive ending message table, terminate advertisement and play;
If corresponding video stream data do not detected in the time-out time that receiving terminal for digital television 20 describes in described video presentation table, then terminate to wait for and terminate advertisement and play.
Implement the embodiment of the present invention, there is following beneficial effect:
Technical scheme provided by the invention is offset by certain hour and broadcasts multiple video presentation table and video flowing corresponding to multichannel successively on a frequency, insert one at video flowing end, every road and play ending message table, not carousel after each video offset has broadcasted, realize when STB triggers the advertisement video play and play on the channel of certain frequency, this advertisement video can be play from the beginning of an advertisement video accurately according to video presentation table, and according to the broadcasting ending message at video flowing end, STB can know when video ads finishes playing accurately, user is enable to see a complete advertisement, advertising results and user experience can be improved.
One of ordinary skill in the art will appreciate that all or part of flow process realized in above-described embodiment method, that the hardware that can carry out instruction relevant by computer program has come, described program can be stored in a computer read/write memory medium, this program, when performing, can comprise the flow process of the embodiment as above-mentioned each side method.Wherein, described storage medium can be magnetic disc, CD, read-only store-memory body (Read-Only Memory, ROM) or random store-memory body (Random Access Memory, RAM) etc.
Above disclosedly be only present pre-ferred embodiments, certainly the interest field of the present invention can not be limited with this, one of ordinary skill in the art will appreciate that all or part of flow process realizing above-described embodiment, and according to the equivalent variations that the claims in the present invention are done, still belong to the scope that invention is contained.
Claims (10)
1. a broadcasting method for one-way video advertisement, is characterized in that, comprising:
Advertisement is broadcast end and from advertising database, is read video ads broadcast configuration information informing business dissemination system SDS and load video ads file and enter internal memory, and described video ads broadcasts play parameter and the replay time migration that configuration information comprises each video ads;
Advertisement is broadcast end and is produced multiple video presentation table according to video ads broadcast configuration information, SDS broadcasts configuration information according to video ads and each video ads is modulated into the video flowing that multichannel has broadcast skew, and the corresponding video presentation table of each video flowing;
The video presentation table that end starts to broadcast N road video flowing is broadcast in advertisement, after N road video presentation table has been broadcast, advertisement is broadcast end notice SDS and is started to broadcast N road video flowing, and the video presentation table that end starts to broadcast N+1 road video flowing is broadcast in advertisement, and wherein N is positive integer;
SDS receive advertisement broadcast end send start to broadcast the notice of N road video flowing after, N road video flowing broadcast by the video presentation table according to N road video flowing;
SDS, after N road video flowing is broadcast, inserts one at video flowing end, N road and broadcasts ending message table, terminates advertisement and play after making receiving terminal for digital television receive ending message table.
2. the method for claim 1, is characterized in that, broadcasts end and from advertising database, reads video ads broadcast before configuration information, also comprise in described advertisement:
The video ads configuring the video ads uploaded in SDS in Advertising Management System broadcasts configuration information;
The video ads configured is broadcasted configuration information be stored in advertising database.
3. method as claimed in claim 2, it is characterized in that, described by described video presentation table, content comprises: ad content, advertisement position, play parameter, time-out time.
4. as claimed any one in claims 1 to 3 method, it is characterized in that, the method also comprises: each video presentation Biao Yuge road video flowing of broadcasting is outputted to Access Network successively after multiplexing, modulation.
5. a triggering player method for one-way video advertisement, is characterized in that, comprising:
Receiving terminal for digital television receives broadcasts from advertisement the video presentation table held and broadcast and;
Video stream data corresponding to described video presentation table is detected in the time-out time described in described video presentation table;
If corresponding video stream data detected, then play the video flowing of its correspondence according to this video presentation table, until receive ending message table, terminate advertisement and play;
Described video presentation table is that described advertisement broadcasts end according in multiple video presentation tables of video ads broadcast configuration information generation, described video flowing is that each video ads is modulated into video flowing Zhong mono-tunnel that multichannel has broadcast skew according to video ads broadcast configuration information by SDS, described video presentation table is corresponding with described video flowing, and described video ads broadcasts play parameter and the replay time migration that configuration information comprises each video ads.
6. method as claimed in claim 5, it is characterized in that, receiving in terminal to broadcast after end broadcasts the video presentation table come from advertisement, also comprise: if corresponding video stream data do not detected in the time-out time that describes in described video presentation table of receiving terminal for digital television, then terminate to wait for and terminate advertisement broadcasting.
7. one-way video advertisement broadcasts a server end, it is characterized in that, comprising: advertising database, advertisement broadcast end and distribution of services system SDS, wherein:
Described advertising database, broadcasts configuration information for store video advertisement, and described video ads broadcasts play parameter and the replay time migration that configuration information comprises each video ads;
End is broadcast in described advertisement, broadcasting configuration information, broadcasting configuration information produce multiple video presentation table according to video ads for reading video ads from described advertising database, and notifies that SDS loads video ads file and enters internal memory;
Described SDS, is modulated into each video ads the video flowing that multichannel has broadcast skew for broadcasting configuration information according to video ads, and the corresponding described video presentation table of each video flowing;
Described advertisement broadcasts end also for broadcasting the video presentation table of each road video flowing, and after N road video presentation table has been broadcast, notice SDS starts to broadcast N road video flowing, and starts the video presentation table of broadcasting N+1 road video flowing, and wherein N is positive integer;
Described SDS also for receive advertisement broadcast end send start to broadcast the notice of N road video flowing after, N road video flowing broadcast by video presentation table according to N road video flowing, and after the video render of N road, insert at video flowing end, N road and broadcast an ending message table, terminate advertisement after making receiving terminal for digital television receive ending message table and play.
8. one-way video advertisement as claimed in claim 7 broadcasts server end, it is characterized in that, also comprises:
Advertising Management System, broadcasts the configuration of configuration information for carrying out video ads to the video ads uploaded in SDS, and is stored in advertising database by the video ads configured broadcast configuration information.
9. one-way video advertisement as claimed in claim 8 broadcasts server end, it is characterized in that, also comprises:
Multiplexing modulation module, for advertisement is broadcast each road video flowing of holding each video presentation table of broadcasting and SDS to broadcast through multiplexing, modulate after output to Access Network successively.
10. an ad system, comprises receiving terminal for digital television, it is characterized in that, the one-way video advertisement also comprised according to any one of claim 7 to 9 broadcasts server end;
When receiving terminal for digital television prepares broadcast advertisement video, receive and broadcast from advertisement the video presentation table held and broadcast and, and detect video stream data corresponding to described video presentation table, a corresponding road video flowing of video presentation table;
If corresponding video stream data detected in the time-out time that receiving terminal for digital television describes in described video presentation table, then play corresponding video flowing until receive ending message table, terminate advertisement and play;
If corresponding video stream data do not detected in the time-out time that receiving terminal for digital television describes in described video presentation table, then terminate to wait for and terminate advertisement and play.
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| CN111435997A (en) * | 2019-01-11 | 2020-07-21 | 深圳市茁壮网络股份有限公司 | Method and device for playing startup video advertisement and video terminal |
| CN111586471A (en) * | 2019-02-19 | 2020-08-25 | 深圳市茁壮网络股份有限公司 | Advertisement playing control method and device |
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| CN102057685A (en) * | 2008-06-10 | 2011-05-11 | 汤姆逊许可证公司 | Methods and systems for providing a program guide for near video on demand systems |
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| CN102413363A (en) | 2012-04-11 |
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