CN111586133B - Information pushing method and related device - Google Patents
Information pushing method and related device Download PDFInfo
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- CN111586133B CN111586133B CN202010356238.3A CN202010356238A CN111586133B CN 111586133 B CN111586133 B CN 111586133B CN 202010356238 A CN202010356238 A CN 202010356238A CN 111586133 B CN111586133 B CN 111586133B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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Abstract
The embodiment of the application provides an information pushing method and a related device, wherein the method comprises the following steps: receiving a query request sent by a terminal aiming at a first object, wherein the query request is used for requesting content information of the first object from a server, and the query request comprises an identifier of a user; according to the identification of the user and the historical request information of the user, determining the frequency of the user for inquiring the first object as a target frequency; determining push information corresponding to the target frequency as target push information; and sending the content information of the first object and the target push information to the terminal. According to the embodiment of the application, the information pushing accuracy can be improved, and the user experience is improved.
Description
Technical Field
The present disclosure relates to the field of computers, and in particular, to an information pushing method and a related device.
Background
In recent years, with the development of the internet industry, people acquire information by using terminal devices such as mobile phones and computers, and various information pushing services are increasing. However, in the existing information pushing method, the situation of repeatedly pushing single information often occurs, which causes the objection of the user, and the expected effect of information pushing cannot be achieved because the targeted information pushing is not performed on the user, so that the accuracy of the pushed information is low, and the resource waste is caused.
Disclosure of Invention
The embodiment of the application provides an information pushing method and a related device, which are used for improving information pushing accuracy and improving user experience.
In a first aspect, an embodiment of the present application provides an information pushing method, where the information pushing method includes:
receiving a query request sent by a terminal aiming at a first object, wherein the query request is used for requesting content information of the first object from a server, and the query request comprises an identifier of a user;
according to the identification of the user and the historical request information of the user, determining the frequency of the user for inquiring the first object as a target frequency;
determining push information corresponding to the target frequency as target push information;
and sending the content information of the first object and the target push information to the terminal.
As a possible implementation manner, the determining the push information corresponding to the target frequency as the target push information includes:
determining an information list corresponding to the product as a target information list;
establishing a corresponding relation between frequencies and the pushing information in the target message list, wherein each frequency corresponds to at least one piece of pushing information in the information list;
And determining target push information from the target information list according to the target frequency.
As a possible implementation manner, after the sending the content information and the target push information to the terminal, the method further includes:
receiving a query request sent by the terminal for a second object, wherein the query request sent for the second object is used for requesting the server for the content information of the second object, and the second object is an attribute of the first object;
inquiring push information corresponding to the second object;
and sending the push information corresponding to the second object and the content information of the second object to the terminal.
As a possible implementation manner, the correspondence between the frequency and the push information in the target message list includes:
and the frequency M corresponds to the M+1st push information in the target information list, and M is a natural number.
As a possible implementation manner, each piece of push information corresponds to one push object, and the method further includes:
and determining the ordering of push information corresponding to each push object in the information list according to the queried frequency of each push object, wherein the push information of push objects with higher frequency is ordered earlier in the information list.
In a second aspect, an embodiment of the present application provides an information pushing method, where the information pushing method includes:
sending a query request for a first object to a server, wherein the query request is used for requesting content information of the first object from the server, and the query request comprises an identification of a user;
and receiving the content information and target push information sent by the server aiming at the first object, wherein the target push information is push information corresponding to target frequency determined by the server, and the target frequency is the frequency of the first object queried by the user determined by the server according to the history request information of the user.
As a possible implementation manner, the first object is a product, and before the sending of the query request for the first object to the server, the method further includes:
acquiring an identification code image of the first object through a camera;
identifying the identification code image to obtain a request address of the first object;
and generating the query request according to the request address and the identification of the user.
As a possible implementation manner, after the sending the content information and the target push information to the terminal, the method further includes:
Identifying a second object according to further operation of a user, wherein the second object is an attribute of the first object;
generating a query request requesting content information of the second object from the server;
sending a query request for the second object to the server;
and receiving push information corresponding to the second object and content information of the second object.
In a third aspect, an embodiment of the present application provides an information pushing apparatus, where the information pushing apparatus includes:
the terminal comprises a receiving unit, a first object sending unit and a second object sending unit, wherein the receiving unit is used for receiving a query request sent by the terminal aiming at the first object, the query request is used for requesting content information of the first object from a server, and the query request comprises an identifier of a user;
the query unit is used for determining the target frequency of the user for querying the first object according to the identification of the user and the history request information of the user;
the determining unit is used for determining the push information corresponding to the target frequency as target push information;
and the sending unit is used for sending the content information of the first object and the target push information to the terminal.
As a possible implementation manner, the first object is a product, and the determining unit is specifically configured to:
Determining an information list corresponding to the product as a target information list;
establishing a corresponding relation between frequencies and the pushing information in the target message list, wherein each frequency corresponds to at least one piece of pushing information in the information list;
and determining target push information from the target information list according to the target frequency.
As a possible implementation manner, the receiving unit is configured to receive a query request sent by the terminal for a second object, where the query request sent for the second object is used to request content information of the second object from the server, and the second object is an attribute of the first object;
the inquiring unit is used for inquiring pushing information corresponding to the second object;
the sending unit is used for sending the push information corresponding to the second object and the content information of the second object to the terminal.
As a possible implementation manner, each frequency corresponds to a correspondence between at least one piece of push information in the information list and the push information in the target message list, where the frequency M corresponds to the (m+1) th push information in the target message list, and M is a natural number.
As a possible implementation manner, each piece of push information corresponds to one push object, and the determining unit is further configured to determine, according to the queried frequency of each push object, a ranking of push information corresponding to each push object in the information list, where push information of push objects with greater frequency is ranked earlier in the information list.
In a fourth aspect, an embodiment of the present application provides an information pushing apparatus, including:
a sending unit, configured to send a query request for a first object to a server, where the query request is used to request content information of the first object to the server, and the query request includes an identifier of a user;
the receiving unit is used for receiving the content information and target push information sent by the server aiming at the first object, wherein the target push information is push information corresponding to target frequency determined by the server, and the target frequency is frequency of the first object queried by the server according to the history request information of the user.
As a possible implementation manner, the information pushing device further includes: an acquisition unit, an identification unit and a generation unit.
As a possible implementation manner, the acquiring unit is configured to acquire an identification code image of the first object through a camera;
the identification unit is used for identifying the identification code image and obtaining the request address of the first object;
the generating unit is used for generating the query request according to the request address and the identification of the user.
As a possible implementation manner, the identifying unit is configured to identify a second object according to a further operation of a user, where the second object is an attribute of the first object;
the generating unit is used for generating a query request for requesting the content information of the second object from the server;
the sending unit is used for sending a query request aiming at the second object to the server;
the receiving unit is used for receiving push information corresponding to the second object and content information of the second object.
In a fifth aspect, an embodiment of the present application provides an information pushing apparatus, where the information pushing apparatus includes a processor and a memory, where the processor and the memory are coupled, and the memory is configured to store computer instructions, and the processor is configured to execute the computer instructions and call the program code to implement an information pushing method as disclosed in the first aspect or any embodiment of the first aspect.
In a sixth aspect, an embodiment of the present application provides an information pushing apparatus, where the information pushing apparatus includes a processor and a memory, where the processor and the memory are coupled, and the memory is configured to store computer instructions, and the processor is configured to execute the computer instructions and call the program code to implement an information pushing method as disclosed in the second aspect or any one of the embodiments of the second aspect.
In a seventh aspect, embodiments of the present application provide a computer readable storage medium storing a computer program, which when executed by a computer device, implements the disclosed information pushing method as in the first aspect or any one of the first aspects.
In an eighth aspect, embodiments of the present application provide a computer program, which, when executed by a computer device, implements the disclosed information pushing method of the first aspect or any implementation of the first aspect.
In a ninth aspect, embodiments of the present application provide a computer readable storage medium storing a computer program, which when executed by a computer device, implements the disclosed information pushing method as in the second aspect or any one of the second aspects.
In a tenth aspect, embodiments of the present application provide a computer program which, when run by a computer device, implements the disclosed information pushing method of the second aspect or any implementation of the second aspect.
In this embodiment of the present application, after receiving a query request sent by a terminal for a first object, a server may request content information of the first object, and may determine, according to an identifier of a user in the query request and history request information of the user, a target frequency of querying the first object by the user, and then may determine, as target push information, push information corresponding to the target frequency, and finally send the content information and the target push information of the first object to the terminal. The server determines the target push information from the information list through the target frequency, and can obtain different target push information according to different target frequencies, so that repeated push of single advertisements is reduced, and the objection of a user is avoided. In addition, the server can sort the push information with the greater frequency of the objects being queried at the position near the front of the information list, and push the push information of the target information list to the user according to the sorting from front to back, so that the push information which is more favored by most users can be preferentially pushed to the users, and the push efficiency of the information is improved.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings that are needed in the embodiments will be briefly described below, and it is obvious that the drawings in the following description are some embodiments of the present application, and other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.
Fig. 1 is a schematic structural diagram of an information push system provided in an embodiment of the present application;
fig. 2 is a schematic flow chart of an information pushing method provided in an embodiment of the present application;
fig. 3 is a schematic structural diagram of an information pushing device according to an embodiment of the present application;
fig. 4 is a schematic structural diagram of another information pushing device according to an embodiment of the present application;
fig. 5 is a schematic structural diagram of a server according to an embodiment of the present application;
fig. 6 is a schematic structural diagram of a terminal according to an embodiment of the present application.
Detailed Description
The following description of the embodiments of the present application will be made clearly and fully with reference to the accompanying drawings, in which it is evident that the embodiments described are some, but not all, of the embodiments of the present application. All other embodiments, which can be made by one of ordinary skill in the art without undue burden from the present disclosure, are within the scope of the present disclosure.
The embodiment of the application provides an information pushing method and a related device, which are used for improving information pushing accuracy and improving user experience. The following will describe in detail.
Referring to fig. 1, fig. 1 is a schematic structural diagram of an information push system according to an embodiment of the present application. As shown in fig. 1, the information processing system includes a server 101 and a terminal 102. Wherein:
the terminal 102 may obtain the identification code image of the first object through the camera, obtain the request address of the first object by identifying the identification code image, generate the query request according to the request address and the identification of the user, and finally send the query request to the server 101. The identification code in the embodiment of the application includes, but is not limited to, two-dimensional codes, bar codes, pattern codes, alphanumeric codes and other graphic codes which can be used for identifying left and right sides. After receiving the query request sent by the terminal 102 for the first object, the server 101 may request the content information of the first object, determine, according to the identifier of the user in the query request and the history request information of the user, the target frequency of the user for querying the first object, determine the push information corresponding to the target frequency as target push information, and finally send the content information and the target push information of the first object to the terminal 102. After the terminal 102 receives the content information and the target push information of the first object sent by the server 101, the content information and the target push information are displayed.
In one possible implementation, the first object is a product, after the user browses the content information and the target push information of the product, the user performs a further operation on the terminal 102, for example, the user clicks on the screen information of the product, the terminal 102 identifies the second object as the screen information of the product according to the further operation of the user, and generates a query request for requesting the second object from the server 101, and sends the query request to the server 101. The server 101 receives the query request, queries content information of the second object, for example, produced screen information, and queries push information corresponding to the second object, for example, push information corresponding to screen information of a product includes screen film advertisement of the product, and the like. The server 101 sends the content information of the second object and the push information corresponding to the second object obtained by the query to the terminal 102, and the terminal 102 receives and displays the content information of the second object and the push information corresponding to the second object.
The server 101 may be implemented by an independent server or a server cluster formed by a plurality of servers, and the terminal 102 is a terminal device with functions of scanning, displaying, internet access, etc., and may specifically be a smart phone, a tablet computer, etc., which will not be described herein.
Referring to fig. 2, fig. 2 is a flowchart of an information pushing method according to an embodiment of the present application. The method may include some or all of the following steps:
s201, the terminal sends a query request for the first object to the server, wherein the query request comprises the identification of the user.
The terminal may generate a query request according to the first object and the user identifier, and send the query request to the server. The first object may be a product, such as a notebook, a mobile phone, etc.
In one implementation, the terminal may obtain an identification code image of the first object through the camera, obtain a request address of the first object by identifying the identification code image, generate a query request according to the request address and the user identification, and finally send the query request to the server. For example, on a product shelf, each product has a corresponding identification code image, the terminal can scan the identification code image of the product through the camera to obtain the request address of the product, and finally, the terminal generates a query request according to the request address and the identification of the user logging in the terminal, and sends the query request to the server.
In another implementation, the terminal may obtain the request address of the first object through the link of the first object, and then generate the query request according to the request address and the user identifier. The link of the first object may be an icon of the first object or a name of the first object, and the first object may include a request address of the first object. For example, a link is set for each product at the terminal, the user clicks on the link of the product, and the terminal may generate a query request for the product and send the query request to the server.
It should be noted that, the method for the terminal to send the query request for the first object to the server is not limited to the above method, and may also include other implementation methods, which are not described herein.
S202, the server receives the query request, and obtains the content information of the first object according to the query request.
The server receives a query request sent by the terminal aiming at the first object, and obtains the content information of the first object according to the query request. For example, the first object is a notebook, and after receiving the query request of the terminal for the notebook, the server may obtain content information of the notebook, such as price information, pictures, parameters, and the like, according to the query request. The content information of the first object may be price information, profile, factory information, etc. of the first object, and the form of the content information of the first object may be video, image, text, or a combination thereof, etc., which is not limited herein.
S203, the server determines the frequency of the user for inquiring the first object as a target frequency according to the identification of the user and the history request information of the user.
After receiving the query request, the server may query the historical request information of the user according to the identifier of the user, obtain the total number of times of historical query of the first object of the user from the historical request information, and finally determine the target frequency according to the total number of times.
Specifically, the server may determine the total number of times the first object is queried by the user history as the target frequency, and if the total number of times the first object is queried by the server is M, the server determines that the target frequency is M, where M is a natural number. For example, when the server obtains the total number of times the user inquires about the history request information of the first object is 0, it is determined that the target frequency is 0.
S204, the server determines push information corresponding to the target frequency as target push information.
Specifically, the server may first establish a correspondence between the object and the information list, and after receiving the query request for the first object, determine, according to the correspondence between the object and the information list, the information list corresponding to the first object as a target information list, and then determine, according to the target frequency, target push information from the target information list. The information list comprises at least two pieces of push information, one piece of push information corresponds to the thumbnail information of one push object, and the thumbnail information at least comprises the request address of the push object corresponding to the thumbnail information. For example, the pushing information of the notebook may be an advertisement, where the advertisement includes at least the thumbnail information of the notebook, the thumbnail information includes a request address of the notebook, and when the user browses the thumbnail information of the notebook of the advertisement, the user may click on the request address in the thumbnail information of the notebook to perform a next page, and the next page may be detailed information of the notebook, a request link for making a list, and the like.
Specifically, taking the first object as an example of a product, step S204 may include some or all of the following steps:
s2041, the server determines the information list corresponding to the product as a target information list.
In one implementation, the list of information corresponding to a product may be an advertising list of the provider of the product. The ordering rule of the advertisements in the information list may be that the advertisements in the information list are ordered in ascending order according to the bidding of the advertisement provider from high to low, for example, if the bidding of the advertisement provider of a notebook screen film is highest in the notebook information list, the advertisement of the notebook screen film is the 1 st advertisement of the notebook information list. The ordering rules of the advertisements in the push list may also be determined according to other methods, and are not limited herein.
In another implementation, the server may establish a correspondence between the product and the information list through keywords. Specifically, the server may determine a keyword according to the product, store the push information that accords with the keyword into the same information list, and finally determine that the information list is a target information list corresponding to the product. For example, when the product is a notebook, the server may set the keyword as "notebook", store the push information with the keyword into a notebook information list, and the push information with the keyword may include the push information such as a notebook screen film, a notebook charger, a notebook accessory, and the like, and finally determine that the notebook information list is a target information list.
S2042, the server determines target push information from the target information list according to the target frequency.
Specifically, the server may first establish a correspondence between the frequency and the push information in the target message list, and then determine, according to the correspondence between the frequency and the push information, target information corresponding to the target frequency from the target information list. The correspondence between the frequency and the push information may be that one frequency corresponds to at least one push information in the information list, specifically, one frequency corresponds to one push information, or one frequency corresponds to a plurality of push information, which is not limited herein.
In one implementation, the correspondence between the frequency and the push information is that one frequency corresponds to one push information. Specifically, when the server determines that the target frequency is N, the n+1st push information in the target information list may be determined as the target push information, where N is a natural number. For example, when the total number of times that the server obtains the user history query product is 0, the target frequency is determined to be 0, and the 1 st piece of push information in the target information list is determined to be the target push information. The realization method can ensure that the push information watched by the user is different when the user inquires the same object every time, can effectively reduce repeated push of single advertisement and reduce the objection of the user.
In another implementation, the correspondence between the frequency and the push information is that one frequency corresponds to a plurality of push information. Specifically, when the server determines that the target frequency is M, M is a natural number, the first m+1 pieces of push information in the target information list may be determined as target push information. For example, when the total number of times of obtaining the user history query product by the server is 4, the target frequency is determined to be 4, and the first 5 pieces of push information in the target information list are determined to be target push information.
It should be noted that, the method for determining the push information corresponding to the target frequency as the target push information by the server is not limited to the above method, and may also include other implementation methods, which are not described herein again.
S205, the server sends the content information of the first object and the target push information to the terminal.
And after the server determines the content information and the target push information of the first object, the content information and the target push information are sent to the terminal. The form of the target push information may be video, image, text, a combination thereof, or the like, and the content information of the first object and the form of the target push information may be the same or different, which is not limited herein.
S206, the terminal receives the content information and the target push information of the first object, and displays the content information and the target push information.
And after the terminal receives the content information and the target push information sent by the server aiming at the first object, displaying the content information and the target push information. Specifically, the terminal may display the content information and the target push information in the same page at the same time, or may display the content information and the target push information in different pages in sequence, which is not limited herein.
In one implementation, the first object is a product, and after performing the steps of S201 to S207, the embodiment may further include:
s210, the terminal identifies a second object according to further operation of the user, wherein the second object is an attribute of the first object.
After the user browses the content information and the target push information of the first object, further operations can be performed at the terminal, for example, the user clicks on screen information of a product, the terminal can identify that the second object is screen information of the product through the operations of the user, for example, the user clicks on an order option of the notebook, and the terminal can identify that the second object is order information of the notebook according to the clicking of the user.
S211, the terminal sends a query request for requesting the content information of the second object to the server;
And the terminal generates a query request for the content information of the second object according to the second object and sends the query request to the server. For example, the second object is screen information of the notebook, the terminal generates a query request requesting the screen information of the notebook from the server, and transmits the query request to the server.
S213, the server inquires push information corresponding to the second object according to the inquiry request;
specifically, the server obtains content information of the second object according to the query request, and queries push information corresponding to the second object according to the second object, for example, if the second object is screen information of the notebook, the push information corresponding to the second object may be screen film advertisement of the notebook, and the like.
In one implementation, the second object may be attribute information of the product, and the server may use push information associated with the attribute of the product as push information corresponding to the second object. For example, when the second object is a screen resolution attribute of the notebook, the push information corresponding to the second object may be an advertisement of the notebook screen protection film, related information of a manufacturer of the notebook screen protection film, or the like, and when the second object is a notebook interface parameter, for example, the push information corresponding to the second object may be an interface conversion head product advertisement.
In another implementation, the second object may be the order information of the product, and the server may use the push information of other products matched with the product as the push information corresponding to the second object. Specifically, the server may store the push information corresponding to the push object in an information list by using other products matched with the product as the push object. Preferably, the server may determine the ordering of the push information of each push object in the information list according to the queried frequency of each push object in the information list, where the push information of push objects with greater frequency is ordered earlier in the information list, and it may be understood that the queried frequency of push objects may be determined by the sales of the objects of the push information. For example, when a user clicks to purchase a notebook and enters a ordering page, the corresponding pushed information list comprises advertisements of which push objects are a notebook package, a mouse, a notebook screen film and the like, the server can record according to a history request, count sales of various products purchased by the user in a matching way, if the sales of the notebook package is highest, the advertisements of the notebook package are placed at a position, which is more forward in the ordering of the information list.
S215, the server sends the pushing information corresponding to the second object and the content information of the second object to the terminal.
And after the server determines the content information and the target push information of the second object, the content information and the target push information are sent to the terminal. The form of the target push information may be video, image, text, a combination thereof, or the like, and the content information of the second object and the form of the target push information may be the same or different, which is not limited herein.
S216, the terminal displays the pushing information corresponding to the second object and the content information of the second object.
And after the terminal receives the content information and the target push information sent by the server aiming at the second object, displaying the content information and the target push information. Specifically, the terminal may display the content information and the target push information in the same page at the same time, or may display the content information and the target push information in different pages in sequence, which is not limited herein.
In this embodiment of the present application, after receiving a query request sent by a terminal for a first object, a server may request content information of the first object, and may determine, according to an identifier of a user in the query request and history request information of the user, a target frequency of querying the first object by the user, and may determine push information corresponding to the target frequency as target push information, and finally send the content information and the target push information of the first object to the terminal. The server determines the target push information from the information list through the target frequency, and can obtain different target push information according to different target frequencies, so that repeated push of single advertisements is reduced, and the objection of a user is avoided. In addition, the server can sort the push information with the greater frequency of the objects being queried at the position near the front of the information list, and the server pushes the push information of the target information list to the user according to the frequency from front to back, so that the push information which is more favored by most users can be preferentially pushed to the users, and the push efficiency of the information is improved.
Based on the description of the above method embodiments, the present application proposes an information pushing device 300, where the information pushing device 300 may be operated in the server 101 as shown in fig. 1, and the information pushing device 300 may be a computer program (including program code) that is operated in the server 101. Referring to fig. 3, the information pushing device 300 may operate as follows:
a receiving unit 301, configured to receive a query request sent by a terminal for a first object, where the query request is used to request content information of the first object to a server, and the query request includes an identifier of a user;
a query unit 302, configured to determine, according to the identifier of the user and the history request information of the user, a target frequency of the user for querying the first object;
a determining unit 303, configured to determine push information corresponding to the target frequency as target push information;
and the sending unit 304 is configured to send the content information of the first object and the target push information to the terminal.
As a possible implementation manner, the first object is a product, and the determining unit 303 is specifically configured to:
determining an information list corresponding to the product as a target information list;
Establishing a corresponding relation between frequencies and the pushing information in the target message list, wherein each frequency corresponds to at least one piece of pushing information in the information list;
and determining target push information from the target information list according to the target frequency.
As a possible implementation manner, the receiving unit 301 is configured to receive a query request sent by the terminal for a second object, where the query request sent for the second object is used to request, from the server, content information of the second object, and the second object is an attribute of the first object;
the querying unit 302 is configured to query push information corresponding to the second object;
the sending unit 304 is configured to send push information corresponding to the second object and content information of the second object to the terminal.
As a possible implementation manner, each frequency corresponds to a correspondence between at least one piece of push information in the information list and the push information in the target message list, where the frequency M corresponds to the (m+1) th push information in the target message list, and M is a natural number.
As a possible implementation manner, each piece of push information corresponds to one push object, and the determining unit is further configured to determine, according to the queried frequency of each push object, a ranking of push information corresponding to each push object in the information list, where push information of push objects with greater frequency is ranked earlier in the information list.
According to one embodiment of the present application, part of the steps involved in the information pushing method shown in fig. 2 may be performed by each unit in the information pushing apparatus shown in fig. 3. For example, step S202 shown in fig. 2 may be performed by the receiving unit 301. According to another embodiment of the present application, each unit in the information pushing device shown in fig. 3 may be separately or completely combined into one or several additional units to form a structure, which may achieve the same operation without affecting the implementation of the technical effects of the embodiments of the present application. The above units are divided based on logic functions, and in practical applications, the functions of one unit may be implemented by a plurality of units, or the functions of a plurality of units may be implemented by one unit. In other embodiments of the present application, the information push-based device may also include other units, and in practical applications, these functions may also be implemented with assistance from other units, and may be implemented by cooperation of multiple units.
According to another embodiment of the present application, a server as shown in fig. 5 may be constructed by running a computer program (including program code) capable of executing the steps involved in the respective methods as shown in fig. 2 on a general-purpose computing device such as a computer including a processing element such as a Central Processing Unit (CPU), a random access storage medium (RAM), a read only storage medium (ROM), and the like, and a storage element, and implementing the information push method of the embodiments of the present application. The computer program may be recorded on, for example, a computer-readable recording medium, and loaded into and run in the above-described computing device through the computer recording medium.
In this embodiment of the present application, after receiving a query request sent by a terminal for a first object, a server may request content information of the first object, and may determine, according to an identifier of a user in the query request and history request information of the user, a target frequency of querying the first object by the user, and may determine push information corresponding to the target frequency as target push information, and finally send the content information and the target push information of the first object to the terminal. The server determines the target push information from the information list through the target frequency, and can obtain different target push information according to different target frequencies, so that repeated push of single advertisements is reduced, and the objection of a user is avoided. In addition, the server can sort the push information with the greater frequency of the objects being queried at the position near the front of the information list, and the server pushes the push information of the target information list to the user according to the frequency from front to back, so that the push information which is more favored by most users can be preferentially pushed to the users, and the push efficiency of the information is improved.
Based on the above description of the method embodiments, another information pushing device 400 is provided in the embodiment of the present application, where the information pushing device may be implemented in the terminal 102 as shown in fig. 1, and the information pushing device may be a computer program (including program code) running in the terminal. Referring to fig. 4, the information pushing device 400 may operate as follows:
A sending unit 401, configured to send, to a server, a query request for a first object, where the query request is used to request, to the server, content information of the first object, and the query request includes an identifier of a user;
and a receiving unit 402, configured to receive the content information and target push information sent by the server for a first object, where the target push information is push information corresponding to a target frequency determined by the server, and the target frequency is a frequency of the server querying the first object according to the user determined by the history request information of the user.
As a possible implementation manner, the information pushing device 400 further includes:
an acquiring unit 403, configured to acquire an identification code image of the first object through a camera;
an identifying unit 404, configured to identify the identification code image, and obtain a request address of the first object;
and the generating unit 405 is configured to generate the query request according to the request address and the identifier of the user.
As a possible implementation manner, the identifying unit 404 is configured to identify a second object according to a further operation of the user, where the second object is an attribute of the first object;
The generating unit 405 is configured to generate a query request that requests the server for content information of the second object;
the sending unit 401 is configured to send a query request for the second object to the server;
the receiving unit 402 is configured to receive push information corresponding to the second object and content information of the second object.
According to one embodiment of the present application, some of the steps involved in the information pushing method shown in fig. 2 may be performed by various units in the information pushing apparatus shown in fig. 4. For example, step S201 shown in fig. 2 may be performed by the transmission unit 401. According to another embodiment of the present application, each unit in the information pushing device shown in fig. 4 may be separately or completely combined into one or several additional units to form a structure, which may achieve the same operation without affecting the implementation of the technical effects of the embodiments of the present application. The above units are divided based on logic functions, and in practical applications, the functions of one unit may be implemented by a plurality of units, or the functions of a plurality of units may be implemented by one unit. In other embodiments of the present application, the information push-based device may also include other units, and in practical applications, these functions may also be implemented with assistance from other units, and may be implemented by cooperation of multiple units.
Referring to fig. 5, fig. 5 is a schematic structural diagram of a server 500 according to an embodiment of the present application. As shown in fig. 5, the server may include a processor 501, a memory 502, a network interface 503, and a bus 504. The processor 501 may be a general purpose Central Processing Unit (CPU) or multiple CPUs, a single or multiple Graphics Processors (GPU), a microprocessor, an application-specific integrated circuit (ASIC), or one or more integrated circuits for controlling the execution of programs in accordance with aspects of the present application. The memory 502 may be, but is not limited to, read-only memory (ROM) or other type of static storage device that can store static information and instructions, random access memory (random access memory, RAM) or other type of dynamic storage device that can store information and instructions, but may also be electrically erasable programmable read-only memory (electrically erasable programmable read-only memory, EEPROM), compact disc read-only memory (compact disc read-only memory) or other optical disk storage, optical disk storage (including compact disc, laser disc, optical disc, digital versatile disc, blu-ray disc, etc.), magnetic disk storage media or other magnetic storage devices, or any other medium that can be used to carry or store desired program code in the form of instructions or data structures and that can be accessed by a computer. Network interface 504 may provide network communication functionality and network interface 503 may optionally include a standard wired interface, a wireless interface (e.g., WI-FI interface). The memory 502 may be separate or integrated with the processor 501. Bus 504 is coupled to processor 501. Bus 504 carries information among the components described above. Wherein:
The memory 502 stores a set of program codes, and the processor 501 is configured to call the program codes stored in the memory 502 to perform the following operations:
receiving a query request sent by a terminal for a first object through a network interface 503, wherein the query request is used for requesting content information of the first object from a server, and the query request comprises an identifier of a user;
according to the identification of the user and the historical request information of the user, determining the frequency of the user for inquiring the first object as a target frequency;
determining push information corresponding to the target frequency as target push information;
the content information of the first object and the target push information are sent to the terminal via a network interface 503.
In a possible implementation, the first object is a product, and after the network interface 503 executes the sending the content information and the target push information to the terminal, the processor 501 is further configured to execute:
determining an information list corresponding to the product as a target information list;
establishing a corresponding relation between frequencies and the pushing information in the target message list, wherein each frequency corresponds to at least one piece of pushing information in the information list;
And determining target push information from the target information list according to the target frequency.
In one possible implementation, the processor 501 is further configured to perform:
receiving a query request sent by the terminal for a second object, wherein the query request sent for the second object is used for requesting the server for the content information of the second object, and the second object is an attribute of the first object;
inquiring push information corresponding to the second object;
and sending the push information corresponding to the second object and the content information of the second object to the terminal.
In one possible implementation, the processor 501, when executing the method, may specifically include:
and the frequency M corresponds to the M+1st push information in the target information list, and M is a natural number.
In one possible implementation, the processor 501, when executing the method, may specifically include:
and determining the ordering of push information corresponding to each push object in the information list according to the queried frequency of each push object, wherein the push information of push objects with higher frequency is ordered earlier in the information list.
It should be noted that, the receiving unit 301 and the transmitting unit 304 in fig. 3 may be implemented by the network interface 503 in fig. 5, and the querying unit 302 and the determining unit 303 in fig. 3 may be implemented by the processor 501 in fig. 5.
It should be understood that the server 500 described in the embodiments of the present application may perform the description of the information pushing method in the embodiment corresponding to fig. 2, which is not described herein. In addition, the description of the beneficial effects of the same method is omitted.
Referring to fig. 6, fig. 6 is a schematic structural diagram of a terminal 600 according to an embodiment of the present application. As shown in fig. 6, the terminal may include a processor 601, a memory 602, a network interface 603, and a bus 604. Processor 601 may be a general purpose Central Processing Unit (CPU) or multiple CPUs, a single or multiple Graphics Processors (GPU), a microprocessor, an application-specific integrated circuit (ASIC), or one or more integrated circuits for controlling the execution of programs in accordance with aspects of the present application. The memory 602 may be, but is not limited to, a read-only memory (ROM) or other type of static storage device that can store static information and instructions, a random access memory (random access memory, RAM) or other type of dynamic storage device that can store information and instructions, an electrically erasable programmable read-only memory (electrically erasable programmable read-only memory, EEPROM), a compact disc read-only memory (compact disc read-only memory) or other optical disk storage, a compact disc storage (including compact disc, laser disc, optical disc, digital versatile disc, blu-ray disc, etc.), a magnetic disk storage medium or other magnetic storage device, or any other medium that can be used to carry or store desired program code in the form of instructions or data structures and that can be accessed by a computer. Network interface 604 may provide network communication functionality and network interface 603 may optionally include a standard wired interface, a wireless interface (e.g., WI-FI interface). The memory 602 may be separate or integrated with the processor 601. Bus 604 is coupled to processor 601. Bus 604 carries information among the components described above. Wherein:
The memory 602 stores a set of program codes, and the processor 601 is configured to call the program codes stored in the memory 602 to perform the following operations:
transmitting a query request for a first object to a server through a network interface 603, wherein the query request is used for requesting content information of the first object from the server, and the query request comprises an identification of a user;
and receiving the content information and target push information sent by the server for the first object through a network interface 603, wherein the target push information is push information corresponding to a target frequency determined by the server, and the target frequency is a frequency of the user querying the first object, which is determined by the server according to the history request information of the user.
In a possible implementation, before the network interface 603 executes the sending of the query request for the first object to the server, the processor 601 is configured to execute:
acquiring an identification code image of the first object through a camera;
identifying the identification code image to obtain a request address of the first object;
and generating the query request according to the request address and the identification of the user.
In a possible implementation, after the network interface 603 executes the sending of the query request for the first object to the server, after the sending of the content information and the target push information to the terminal, the processor 601 is configured to execute:
identifying a second object according to further operation of a user, wherein the second object is an attribute of the first object;
generating a query request requesting content information of the second object from the server;
sending a query request for the second object to the server;
and receiving push information corresponding to the second object and content information of the second object.
It should be noted that, the transmitting unit 401 and the receiving unit 402 in fig. 4 may be implemented by the network interface 603 in fig. 6, and the acquiring unit 403, the identifying unit 404 and the generating unit 405 in fig. 3 may be implemented by the processor 601 in fig. 6.
It should be understood that the terminal 600 described in the embodiments of the present application may perform the description of the information pushing method in the embodiment corresponding to fig. 2, which is not described herein. In addition, the description of the beneficial effects of the same method is omitted.
Furthermore, it should be noted here that: the embodiment of the present application further provides a computer storage medium, in which the aforementioned computer programs executed by the information pushing apparatus 300 and the server 600 are stored, and the computer programs include program instructions, when executed by the processor, can execute the method executed by the server in the embodiment corresponding to fig. 2, which will not be described herein.
The embodiment of the present application further provides a computer storage medium, in which the aforementioned computer programs executed by the information pushing device 400 and the terminal 600 are stored, and the computer programs include program instructions, when the processor executes the program instructions, the method executed by the terminal in the foregoing can be executed, which will not be described herein.
In addition, the description of the beneficial effects of the same method is omitted. For technical details not disclosed in the embodiments of the computer storage medium related to the present application, please refer to the description of the method embodiments of the present application.
Those skilled in the art will appreciate that implementing all or part of the above-described methods in accordance with the embodiments may be accomplished by way of a computer program stored on a computer readable storage medium, which when executed may comprise the steps of the embodiments of the methods described above. The storage medium may be a magnetic disk, an optical disk, a Read-Only Memory (ROM), a random access Memory (Random Access Memory, RAM), or the like.
The foregoing disclosure is only illustrative of the preferred embodiments of the present application and is not intended to limit the scope of the claims herein, as the equivalent of the claims herein shall be construed to fall within the scope of the claims herein.
Claims (10)
1. An information pushing method, which is applied to a server, comprises the following steps:
receiving a query request sent by a terminal aiming at a first object, wherein the query request is used for requesting content information of the first object from a server, and the query request comprises an identifier of a user;
according to the identification of the user and the historical request information of the user, determining the frequency of the user for inquiring the first object as a target frequency;
determining the push information corresponding to the target frequency as target push information comprises the following steps: establishing a corresponding relation between an object and an information list, determining the information list corresponding to the first object as a target information list according to the corresponding relation after receiving a query request sent by the terminal for the first object, and determining target push information from the target information list according to the target frequency;
and sending the content information of the first object and the target push information to the terminal.
2. The method of claim 1, wherein the first object is a product, and the determining push information corresponding to the target frequency as target push information includes:
Determining an information list corresponding to the product as a target information list;
establishing a corresponding relation between frequencies and the pushing information in the target message list, wherein each frequency corresponds to at least one piece of pushing information in the information list;
and determining target push information from the target information list according to the target frequency.
3. The method according to any of claims 1-2, wherein after said sending of said content information and said target push information to said terminal, said method further comprises:
receiving a query request sent by the terminal for a second object, wherein the query request sent for the second object is used for requesting the server for the content information of the second object, and the second object is an attribute of the first object;
inquiring push information corresponding to the second object;
and sending the push information corresponding to the second object and the content information of the second object to the terminal.
4. The method of claim 2, wherein the correspondence between the frequency and the push information in the target message list comprises:
and the frequency M corresponds to the M+1st push information in the target information list, and M is a natural number.
5. The method of claim 2, wherein each piece of push information corresponds to a push object, the method further comprising:
and determining the ordering of push information corresponding to each push object in the information list according to the queried frequency of each push object, wherein the push information of push objects with higher frequency is ordered earlier in the information list.
6. An information pushing method, which is characterized by being applied to a terminal, comprises the following steps:
sending a query request for a first object to a server, wherein the query request is used for requesting content information of the first object from the server, and the query request comprises an identification of a user;
receiving the content information and target push information sent by the server for a first object, wherein the target push information is push information corresponding to a target frequency determined by the server, and the method comprises the following steps: establishing a corresponding relation between an object and an information list, determining the information list corresponding to the first object as a target information list according to the corresponding relation after receiving a query request sent by the terminal for the first object, and determining target push information from the target information list according to the target frequency, wherein the target frequency is the frequency of the user querying the first object, which is determined by the server according to the history request information of the user.
7. The method of claim 6, wherein the first object is a product, and wherein prior to sending the query request for the first object to the server, the method further comprises:
acquiring an identification code image of the first object through a camera;
identifying the identification code image to obtain a request address of the first object;
and generating the query request according to the request address and the identification of the user.
8. The method of claim 6, wherein after the sending the content information and the target push information to the terminal, the method further comprises:
identifying a second object according to further operation of a user, wherein the second object is an attribute of the first object;
generating a query request requesting content information of the second object from the server;
sending a query request for the second object to the server;
and receiving push information corresponding to the second object and content information of the second object.
9. A server comprising a processor and a memory, the processor and memory coupled, wherein the memory is for storing computer instructions, the processor for executing the computer instructions, invoking program code to implement the elements of the method of any of claims 1-6.
10. A terminal comprising a processor and a memory, the processor and memory coupled, wherein the memory is for storing computer instructions, the processor for executing the computer instructions, invoking program code to implement the elements of the method of claim 7 or 8.
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