CN108737486B - Information pushing method and device - Google Patents
Information pushing method and device Download PDFInfo
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- CN108737486B CN108737486B CN201710277957.4A CN201710277957A CN108737486B CN 108737486 B CN108737486 B CN 108737486B CN 201710277957 A CN201710277957 A CN 201710277957A CN 108737486 B CN108737486 B CN 108737486B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/14—Session management
- H04L67/146—Markers for unambiguous identification of a particular session, e.g. session cookie or URL-encoding
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/52—Network services specially adapted for the location of the user terminal
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
Abstract
The application discloses an information pushing method and device. One embodiment of the method comprises: extracting geographic area identifications in the first geographic area identification set, and determining the geographic areas indicated by the geographic area identifications as target geographic areas; acquiring information to be pushed displayed by a terminal corresponding to a protocol IP address interconnected among networks in the target geographic area, wherein the information to be pushed comprises an information identifier; acquiring a conversion parameter of each historical push message in at least two historical push messages, wherein the number of the historical push messages reaches a preset threshold value and is displayed by a terminal corresponding to the IP address in a specified historical time period; and pushing the information to be pushed based on each conversion parameter. The information to be pushed with the same information identification as the historical pushing information is pushed in a targeted manner according to the historical pushing information.
Description
Technical Field
The application relates to the technical field of computers, in particular to the technical field of internet, and particularly relates to an information pushing method and device.
Background
Information push, also called "network broadcast", is a technology for reducing information overload by pushing information required by users on the internet through a certain technical standard or protocol. The information push technology can reduce the time spent by the user in searching on the network by actively pushing information to the user. Taking e-commerce platform as an example, it is usually necessary to push some product information to users to help users browse more quickly and richly.
With the explosion of information push services, the amount of new information is increasing. In the prior art, new information to be pushed is not analyzed, but is not pushed directly in a targeted manner.
Disclosure of Invention
The present application aims to provide an improved information pushing method and apparatus to solve the technical problems mentioned in the above background section.
In a first aspect, an embodiment of the present application provides an information pushing method, where the method includes: extracting geographic area identifications in the first geographic area identification set, and determining the geographic areas indicated by the geographic area identifications as target geographic areas; acquiring information to be pushed displayed by a terminal corresponding to a protocol IP address interconnected among networks in a target geographic area, wherein the information to be pushed comprises an information identifier; acquiring a conversion parameter of each historical push information in at least two pieces of historical push information, the quantity of which reaches a preset threshold value and is displayed by a terminal corresponding to an IP address in a specified historical time period, wherein the conversion parameter comprises the stage conversion rate of the historical push information in each stage in the conversion process, and the at least two pieces of historical push information have at least two sources and have the same information identifier as the information to be pushed; and pushing the information to be pushed based on each conversion parameter.
In some embodiments, obtaining at least two conversion parameters of the historical push information, in which the number of the conversion parameters, which is displayed by the terminal corresponding to the IP in the target geographic area within the specified historical time period, reaches a threshold value, includes: for each stage of the conversion process, the stage conversion rate and the preset weight of each historical push information in the at least two historical push information at the stage are obtained.
In some embodiments, pushing information to be pushed based on the respective conversion parameters includes: for each stage of the conversion process, determining an average value of the conversion rate of the historical push information of each source in the at least two pieces of historical push information in the stage; determining a weighted average value of the stage conversion rate of the historical push information of each source at the stage according to a preset weight and an average value; determining a product of the weighted averages of the stage conversion rates for each stage; and pushing information to be pushed based on the product.
In some embodiments, the stage conversion rates for each stage in the conversion process include at least one of: click rate, connectivity rate, installation rate, and activation rate.
In some embodiments, the method further comprises: acquiring a plurality of preset geographic area identifications indicating a plurality of geographic areas; according to the sequence from high to low of the quantity of the historical push information displayed in the multiple geographic areas in the appointed historical time period, selecting geographic area identifications with a preset proportion or a preset quantity from the multiple geographic area identifications to form a first geographic area identification set; and forming a second geographical area identification set by other geographical area identifications except the selected geographical area identification in the plurality of geographical area identifications.
In some embodiments, the method further comprises: extracting a first geographical area identifier from the first geographical area identifier set, and extracting a second geographical area identifier from the second geographical area identifier set, wherein the area indicated by the first geographical area identifier is a first geographical area, and the area indicated by the second geographical area identifier is a second geographical area; acquiring target information to be pushed displayed by a terminal corresponding to an IP address in a second geographic area, wherein the target information to be pushed comprises an information identifier; for each stage of the conversion process, obtaining the stage conversion rate and the preset weight of each target history push information in at least two target history push information displayed by a terminal corresponding to an IP address in a first geographic area at the stage, wherein the at least two target history push information and the target information to be pushed have the same information identifier, and the number displayed in a target history time period reaches a preset threshold value; and pushing target information to be pushed by utilizing the stage conversion rate of each target historical pushing information in at least two target historical pushing information at each stage in the conversion process.
In a second aspect, the present application provides an information pushing apparatus, including: the extracting unit is configured to extract the geographic area identifier in the first geographic area identifier set, and determine the geographic area indicated by the geographic area identifier as a target geographic area; the device comprises an acquisition unit, a sending unit and a receiving unit, wherein the acquisition unit is configured to acquire information to be pushed displayed by a terminal corresponding to a protocol IP address interconnected among networks in a target geographic area, and the information to be pushed comprises an information identifier; the device comprises an acquisition parameter unit, a processing unit and a display unit, wherein the acquisition parameter unit is configured to acquire a conversion parameter of each historical push information in at least two pieces of historical push information, the number of the conversion parameters is up to a preset threshold value, the number of the conversion parameters is displayed through terminals corresponding to IP addresses, the conversion parameter comprises stage conversion rate of the historical push information in each stage in a conversion process, and the at least two pieces of historical push information have at least two sources and have the same information identification as information to be pushed; and the pushing unit is configured to push the information to be pushed based on each conversion parameter.
In some embodiments, the parameter obtaining unit is further configured to: for each stage of the conversion process, the stage conversion rate and the preset weight of each historical push information in the at least two historical push information at the stage are obtained.
In some embodiments, a push unit, comprising: the determining module is configured to determine, for each stage of the conversion process, an average value of the conversion rate of the historical push information of each source in the at least two pieces of historical push information at the stage; determining a weighted average value of the stage conversion rate of the historical push information of each source at the stage according to a preset weight and an average value; a product determination module configured to determine a product of weighted averages of phase conversion rates for each phase; and the pushing module is configured for pushing the information to be pushed based on the product.
In some embodiments, the apparatus further comprises: the information extracting unit is configured to extract a first geographical area identifier from the first geographical area identifier set and extract a second geographical area identifier from the second geographical area identifier set, wherein the area indicated by the first geographical area identifier is a first geographical area, and the area indicated by the second geographical area identifier is a second geographical area; the information obtaining unit is configured to obtain target information to be pushed displayed by a terminal corresponding to the IP address in the second geographic area, and the target information to be pushed comprises an information identifier; the device comprises an acquisition stage conversion rate unit, a conversion processing unit and a conversion processing unit, wherein the acquisition stage conversion rate unit is configured to acquire, for each stage of a conversion process, a stage conversion rate and a preset weight of each of at least two pieces of target historical push information, which are displayed by a terminal corresponding to an IP address in a first geographic area, in the stage, wherein the at least two pieces of target historical push information and the target to-be-pushed information have the same information identifier, and the number displayed in a target historical time period reaches a preset threshold; and the information pushing unit is configured to push the information to be pushed by utilizing the stage conversion rate of each target history pushing information in the at least two target history pushing information at each stage in the conversion process.
According to the information pushing method and device provided by the embodiment of the application, the geographical area indicated by the geographical area identifier is determined as the target geographical area by extracting the geographical area identifier in the first geographical area identifier set; then, acquiring information to be pushed displayed by a terminal corresponding to a protocol IP address interconnected among networks in a target geographic area, wherein the information to be pushed comprises an identifier; then, acquiring a conversion parameter of each historical push information in at least two pieces of historical push information, wherein the number of the conversion parameters reaches a preset threshold value and is displayed by a terminal corresponding to an IP address in a specified historical time period, the conversion parameter comprises a stage conversion rate of the historical push information in each stage in a conversion process, and the at least two pieces of historical push information have at least two sources and have the same identification as information to be pushed; and finally, pushing the information to be pushed based on each conversion parameter, so that the information is pushed through the conversion parameters, and the information to be pushed with the same information identifier as the historical pushing information is pushed in a targeted manner according to the historical pushing information.
Drawings
Other features, objects and advantages of the present application will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, made with reference to the accompanying drawings in which:
FIG. 1 is an exemplary system architecture diagram in which the present application may be applied;
FIG. 2 is a flow diagram of one embodiment of an information push method according to the present application;
FIG. 3 is a schematic diagram of an application scenario of an information push method according to the present application;
FIG. 4 is a flow diagram of yet another embodiment of an information push method according to the present application;
FIG. 5 is a flow diagram of yet another embodiment of an information push method according to the present application;
FIG. 6 is a schematic block diagram of one embodiment of an information pushing device according to the present application;
FIG. 7 is a block diagram of a computer system suitable for use in implementing a server according to embodiments of the present application.
Detailed Description
The present application will be described in further detail with reference to the following drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the relevant invention and not restrictive of the invention. It should be noted that, for convenience of description, only the portions related to the related invention are shown in the drawings.
It should be noted that the embodiments and features of the embodiments in the present application may be combined with each other without conflict. The present application will be described in detail below with reference to the embodiments with reference to the attached drawings.
Fig. 1 shows an exemplary system architecture 100 to which embodiments of the information pushing method or information pushing apparatus of the present application may be applied.
As shown in fig. 1, the system architecture 100 may include terminal devices 101, 102, 103, a network 104, and a server 105. The network 104 serves as a medium for providing communication links between the terminal devices 101, 102, 103 and the server 105. Network 104 may include various connection types, such as wired, wireless communication links, or fiber optic cables, to name a few.
The user may use the terminal devices 101, 102, 103 to interact with the server 105 via the network 104 to receive or send messages or the like. The terminal devices 101, 102, 103 may have various communication client applications installed thereon, such as a web browser application, a search-type application, an instant messaging tool, a mailbox client, social platform software, and the like.
The terminal devices 101, 102, 103 may be various electronic devices having a display screen and supporting information browsing, including but not limited to smart phones, tablet computers, e-book readers, MP3 players (Moving Picture Experts Group Audio Layer III, mpeg compression standard Audio Layer 3), MP4 players (Moving Picture Experts Group Audio Layer IV, mpeg compression standard Audio Layer 4), laptop portable computers, desktop computers, and the like.
The server 105 may be a server that provides various services, such as an information push server that pushes information on the terminal apparatuses 101, 102, 103. The information push server can process the historical information and feed back a processing result to the terminal equipment.
It should be noted that the information pushing method provided in the embodiment of the present application is generally executed by the server 105, and accordingly, the information pushing apparatus is generally disposed in the server 105.
It should be understood that the number of terminal devices, networks, and servers in fig. 1 is merely illustrative. There may be any number of terminal devices, networks, and servers, as desired for implementation.
With continued reference to FIG. 2, a flow 200 of one embodiment of an information push method according to the present application is shown. The information pushing method comprises the following steps:
In this embodiment, an electronic device (for example, a server shown in fig. 1) on which the information push method operates extracts one or more geographic area identifiers from a first set of pre-stored or acquired geographic area identifiers, and determines a geographic area indicated by the extracted geographic area identifier as a target geographic area.
The first set of geographical area identifications consists of geographical area identifications. A geographic region is a range of geographic locations that may be a country, a region, etc. The geographic area identifier is a character used to refer to a geographic area. For example, the geographic region identifier is China, and the indicated geographic region may be all geographic locations covered by territory of China. The geographical area in the first geographical area identification set is a geographical area with higher information display frequency. Specifically, the number of information displayed by the terminal corresponding to the IP address in each geographic area may be counted, the geographic areas in which the number of information displayed exceeds the number threshold may be classified into the first geographic area identifier set, the number of information displayed in each geographic area may also be counted and sorted, and the countries with the top rank may be classified into the first geographic area identifier set. The target geographic area is a geographic area corresponding to one geographic area identifier in the first geographic area identifier set. The terminal shown by the IP address may be a mobile device, or may be a computer or the like with a relatively fixed location.
In this embodiment, the electronic device may obtain information to be pushed, which is to be pushed and is to be displayed through a terminal corresponding to the IP geography in the target geographic area. The information to be pushed comprises an information identifier.
The information to be pushed and the history push information already pushed can be characters, pictures, music, videos and/or other types of information. The information identifier is any character used to refer to the information content to be pushed. For example, one piece of information to be pushed is text and pictures related to the use of a certain application program, and the information identifier of the information to be pushed is the name of the application program.
Here, the information to be pushed to be presented in the target geographical area is acquired. Specifically, the IP address is used to define the geographic area, and if a piece of information to be pushed is to be displayed by a terminal using the IP address in the target geographic area, it may be determined that the information to be pushed is to be displayed in the target geographic area.
In this embodiment, the electronic device obtains a conversion parameter of historical push information, in a specified historical time period, when the number of terminal displays corresponding to the IP address in the target geographic area reaches a preset threshold value. The number of history push information acquired here is two or more. The conversion parameter to be acquired is a conversion parameter of a single history push message. The conversion parameters comprise stage conversion rates of single historical push information at each stage in the conversion process, and at least two pieces of historical push information have at least two sources and have the same information identification with the information to be pushed. The history push information is information that has been pushed for presentation.
Here, the conversion is a process in which information attracts the user to complete the transaction. The transformation process may be divided into a plurality of stages according to a plurality of nodes in the transformation process. The stage conversion rate is the ratio of the completion times of the following node corresponding to one stage to the completion times of the preceding node. For example, the conversion node may include a show, a user click, and a payment, and the conversion process of the conversion may be divided into two stages, i.e., a show to user click and a user click to payment. If there are 100 users who clicked, and 80 of them paid, the rate of payment may be 80/100, 80%.
The historical time period is designated as a designated and elapsed time period. Such as one week before the conversion parameters are obtained, etc. Sources are sources of delivery of information and may include direct delivery by advertisers and indirect delivery by various third party platforms. If the two historical pushes are both directly launched or launched on the same third-party platform, the two historical pushes may be considered to be from the same source, and the other historical pushes may be considered to be from different sources. Information from the same source may also be referred to as information from the same source, and information from different sources may also be referred to as information from different sources. Herein, the at least two sources refer to at least two different sources.
And in the appointed historical time period, the number of the terminals corresponding to the IP addresses in the target geographic area for displaying is the number of times of displaying the historical push information. The preset threshold is a preset threshold of the number of times that historical push information is displayed through the terminal.
For example, in the last week, the number of times that some two pieces of historical push information are displayed by all terminals corresponding to 10 IP addresses in the target geographic area is 110 and 120, and if the number of times is greater than the preset threshold 100, the two pieces of historical push information can be acquired.
And step 204, pushing the information to be pushed based on each conversion parameter.
In this embodiment, the electronic device may determine, according to the stage conversion rate of each piece of historical push information at each stage, a push time of the information to be pushed, so as to push the information to be pushed.
The conversion rate of each stage is a numerical value with important reference significance, the conversion effect of the information to be pushed can be predicted, and the information to be pushed can be pushed according to the prediction result. And based on the conversion parameters, the conversion effect of the information to be pushed can be predicted in various ways. For example, for each piece of historical push information, an average value of each conversion parameter of the historical push information is obtained, and then an average value is calculated for the average value obtained by each piece of historical push information, and the result is used as a prediction result of the information to be pushed. The conversion rates of all stages can be multiplied to obtain the product of the conversion rates of all stages of each historical push message, and then the average value of all products is determined to obtain the prediction result. Or determining an average value of the stage conversion rate of each stage of the at least two pieces of historical push information, and multiplying the average values of the stage conversion rates of the stages to obtain a prediction result.
After determining the conversion rate of each stage of each historical push message which is the same as the displayed geographic area and has the same message identification from one message to be pushed, the prediction result can be determined. And then, the prediction result can be transversely compared with the prediction result obtained by other information to be pushed, and the comparison result is used for pushing. The prediction results can be sorted by the prediction results, and the prediction results are used as the priority sorting of pushing, and the pushing is carried out by the priority sorting. For example, the priority ranking may be used as the push sequence, and the information to be pushed that is ranked earlier may be preferentially displayed when the position of the display information is not enough.
Or a predetermined corresponding table of the numerical value of the conversion effect and the time for pushing the information to be pushed can be preset to push the information to be pushed. For example, one record in the table is: if the time of the prediction result is 1 hour corresponding to 0.4, namely the numerical value of the prediction result obtained by converting the parameters is 0.4, the information to be pushed is pushed after 1 hour from the moment of obtaining the information to be pushed.
With continuing reference to fig. 3, fig. 3 is a schematic diagram of an application scenario of the information push method according to the present embodiment. In the application scenario of fig. 3, "china" in the first geographic area identifier set is extracted, and the geographic area indicated by "china" is determined as the target geographic area. Acquiring application program information to be displayed through a terminal corresponding to an IP address in a target geographic area, wherein the application program information comprises the name of the application program: office application a. And acquiring conversion parameters of two pieces of historical push information, wherein the two pieces of historical push information are respectively displayed 120 times and 115 times through terminals corresponding to IP addresses in the past week, and the preset threshold value is reached 100 times. The conversion parameters comprise stage conversion rates of historical push information at various stages in the conversion process, the two historical push information have different sources, and the two historical push information are also application program information named as office application A. Based on each conversion parameter, after one hour, the office application a is pushed to the terminal connected to the internet in china, and as shown in fig. 3, the application information is popped up on the display interface of the terminal connected to the internet in china.
The embodiment obtains the conversion parameters of the historical push information from different sources, and the conversion effect of the information to be pushed can be predetermined through the conversion parameters, so that the information to be pushed is pushed in a targeted manner. Moreover, the conversion parameters of different sources can provide richer reference bases for pushing the information to be pushed without being limited by a single source.
With further reference to fig. 4, a flow 400 of yet another embodiment of an information push method is shown. The process 400 of the information pushing method includes the following steps:
In this embodiment, the server may obtain a plurality of preset geographic area identifiers, where the plurality of geographic area identifiers indicate a plurality of geographic areas. In a specified historical time period, the historical push information is presented through the terminals corresponding to the IP addresses in (one or more of) the geographic areas.
In this embodiment, the server obtains the number of the historical push information displayed in each geographic area (the terminal corresponding to the IP address in the geographic area) indicated by the multiple geographic area identifiers in the specified time period, and then sorts the geographic area identifiers in the multiple geographic area identifiers in the order from high to low. And then acquiring preset proportion or preset number of geographical area identifications from the plurality of geographical area identifications according to the sorting, and forming a first geographical area identification set by the acquired preset proportion or preset number of geographical area identifications.
It should be noted that the time period corresponding to the specified historical time period may be the same as or different from the time period corresponding to the specified historical time period in step 203.
And step 403, extracting the geographic area identifier in the first geographic area identifier set, and determining the geographic area indicated by the geographic area identifier as the target geographic area.
In this embodiment, a server on which the information push method operates extracts one geographic area identifier from a first set of geographic area identifiers stored or acquired in advance, and determines a geographic area indicated by the extracted geographic area identifier as a target geographic area.
In this embodiment, the electronic device may obtain information to be pushed, which is to be pushed and is to be displayed through a terminal corresponding to the IP geography in the target geographic area. The information to be pushed comprises an information identifier.
In this embodiment, a preset weight may be set in advance for each conversion stage of each historical push message. The server may obtain a stage conversion rate of each historical push information at the stage, and obtain a preset weight of each stage of each historical push information in the at least two historical push information.
The server may obtain the conversion parameter, that is, the conversion rate of each phase, and may set a preset weight for each phase to obtain and improve the accuracy of determining the conversion effect of the information to be pushed. Each stage of each historical push message corresponds to a preset weight, and the preset weights may be different. Moreover, because the information from different sources may have some differences in the content and form of the information, the preset weight of each source may also be different, and thus the preset weights obtained from different sources at the same stage may also be different.
In some alternative implementations of this embodiment, the stage conversion rates for each stage in the conversion process include at least one of: click rate, connectivity rate, installation rate, and activation rate.
The information to be pushed and the historical pushing information in this embodiment may be information related to the application program, because after the information of the application program is displayed to the user, the conversion process may include a plurality of nodes, which are sequentially in time order: show, click, jump, install, and activate. The stage conversion rates obtained from the nodes are as follows in sequence: click rate, connectivity rate, installation rate, and activation rate. Specifically, the click through rate may be the number of clicks the user has made on the application information divided by the number of impressions the application has been exposed. And the communication rate is the number of jumping from the information display interface to the installation interface after clicking divided by the number of clicking. The installation rate is the number of times the user installs the application divided by the number of hops. The activation rate is the number of times the user activates an application divided by the number of times the user installs the application.
At step 406, for each stage of the conversion process, an average of the conversion rate of the historical push information of each source in the at least two historical push information at that stage is determined.
In this embodiment, for each stage of the conversion process, an average may be determined for the stage conversion rate for each stage of the historical push information of the same source. That is, the average value of the stage conversion rates of the respective sources in the same stage is obtained.
In this embodiment, after determining the average value of the stage conversion rate of the historical push information of each source in the stage, the weighted average value of the stage conversion rate of the historical push information of each source in the stage is obtained according to the source division and the preset weight of each historical push information in the stage.
For example, in the stage from presentation to click, there are four historical pushes, A, B, C and D, the click rate is a, b, c and D, the sources of the four historical pushes are X and Y, the weight of the X source in this stage is X, and the weight of the Y source in this stage is Y. A. The source of B is X, and the source of C, D is Y. And respectively obtaining the average value of the click rates of the two sources, wherein the average value of A and B is (a + B)/2, the calculated result value alpha is obtained, and the average value of C and D is (C + D)/2, and the calculated result value beta is obtained. The weighted average of the two sources X and Y at this stage is X α + Y β.
In this embodiment, the server may determine the weighted average of each stage by using the above method of obtaining the weighted average of one stage, and then multiply the weighted average of each stage to obtain the product of the stage conversion rate of each stage.
And step 409, pushing information to be pushed based on the product.
In this embodiment, the obtained product may be used as a conversion effect for determining the information to be pushed. After the product of the weighted average of the stage conversion rates of each stage is determined, the push time can be obtained by using the obtained corresponding relation table of the product and the push time, and the information to be pushed is further pushed. Or acquiring the information set to be pushed where the information to be pushed is located, and determining the product of weighted average values of the stage conversion rates of each stage of the information to be pushed in the information set to be pushed. And then, sorting the information to be pushed in the information set to be pushed by using the products (the products can be sorted from large to small or from small to large), and then pushing according to sorting results.
According to the embodiment, the conversion effect of the information to be pushed can be obtained more accurately by presetting the weight.
With further reference to fig. 5, a flow 500 of yet another embodiment of an information push method is shown. The process 500 of the information pushing method includes the following steps:
In this embodiment, the server may obtain a plurality of preset geographic area identifiers, where the plurality of geographic area identifiers indicate a plurality of geographic areas. In a specified historical time period, the historical push information is presented through the terminals corresponding to the IP addresses in (one or more of) the geographic areas.
In this embodiment, the server obtains the number of the history push information displayed in each geographic area indicated by the multiple geographic area identifiers in a specified time period, and sorts the geographic area identifiers in the multiple geographic area identifiers according to the sequence from high to low of the number of the history push information. And then acquiring preset proportion or preset number of geographical area identifications from the plurality of geographical area identifications according to the sorting, and forming a first geographical area identification set by the acquired preset proportion or preset number of geographical area identifications.
In this embodiment, after obtaining a preset proportion or a preset number of geographic area identifiers from the multiple geographic area identifiers, the other geographic area identifiers in the multiple geographic area identifiers form a second geographic area identifier set.
The obtained first set of geographical area identifications and second set of geographical area identifications. The geographic area indicated by the geographic area identifier in the first set of geographic area identifiers has a larger historical presentation number of push information.
It should be noted that "first" or "second" is used herein only to limit the names of sets so as to distinguish the sets, and does not have a specific meaning such as order.
In this embodiment, an electronic device (for example, a server shown in fig. 1) on which the information push method operates extracts one or more geographic area identifiers from a first set of pre-stored or acquired geographic area identifiers, and determines a geographic area indicated by the extracted geographic area identifier as a target geographic area.
In this embodiment, the electronic device may obtain information to be pushed, which is to be pushed and is to be displayed through a terminal corresponding to the IP geography in the target geographic area. The information to be pushed comprises an information identifier.
In this embodiment, the electronic device obtains a conversion parameter of historical push information, in a specified historical time period, when the number of terminal displays corresponding to the IP address in the target geographic area reaches a preset threshold value. The number of history push information acquired here is two or more. The conversion parameter to be acquired is the conversion parameter of each historical push message. The conversion parameters comprise stage conversion rates of the historical pushing information at each stage in the conversion process, and at least two pieces of historical pushing information have at least two sources and have the same information identification with the information to be pushed.
And step 507, pushing information to be pushed based on each conversion parameter.
In this embodiment, the electronic device may determine, according to the stage conversion rate of each piece of historical push information at each stage, a push time of the information to be pushed, so as to push the information to be pushed.
The conversion rate of each stage is a numerical value with important reference significance, the conversion effect of the information to be pushed can be predicted, and the information to be pushed can be pushed according to the prediction result. And based on the conversion parameters, the conversion effect of the information to be pushed can be predicted in various ways. For example, for each piece of historical push information, an average value of each conversion parameter of the historical push information is obtained, and then an average value is calculated for the average value obtained by each piece of historical push information, and the result is used as a prediction result of the information to be pushed. The conversion rates of all stages can be multiplied to obtain the product of the conversion rates of all stages of each historical push message, and then the average value of all products is determined to obtain the prediction result. Or determining an average value of the stage conversion rate of each stage of the at least two pieces of historical push information, and multiplying the average values of the stage conversion rates of the stages to obtain a prediction result.
In this embodiment, the geographic area identifier is extracted from the first geographic area identifier set to obtain the first geographic area identifier, and the geographic area identifier is extracted from the second geographic area identifier set to obtain the second geographic area identifier. The area indicated by the first geographic area identifier is a first geographic area, and the area indicated by the second geographic area identifier is a second geographic area.
In this embodiment, the server obtains the target information to be pushed, which is to be shown by the terminal corresponding to the IP address in the second geographic area. Generally, a target to-be-pushed message is obtained to determine a conversion effect of the target to-be-pushed message in advance. And the information to be pushed by the target comprises an information identifier. The target information to be pushed is the information selected to be pushed.
In this embodiment, the server may obtain a stage conversion rate and a preset weight of each of at least two pieces of target history push information displayed in the first geographic area at this stage. The at least two pieces of target historical pushing information and the target to-be-pushed information have the same information identification, and the number of the at least two pieces of target historical pushing information displayed in the target historical time period reaches a preset threshold value. Any one of the obtained at least two pieces of target history push information must satisfy: the number of times of displaying through the terminal corresponding to the IP address in the first geographic area reaches a preset threshold value. I.e. the number of times that the terminal has been shown above a preset threshold.
The server can obtain the conversion parameters, namely the conversion rate of each stage, and in addition, preset weight can be set for each stage so as to obtain and improve the accuracy of the conversion effect of the determined target information to be pushed. The preset weights for different stages and different sources may be different.
The conversion effect of the target information to be pushed to be displayed in the second geographic area can be estimated in advance through the target historical pushing information which is displayed in the first geographic area and has the same information identification as the target information to be pushed, and then the target information to be pushed is pushed.
In this embodiment, the server may determine, according to the stage conversion rate of each target history push information at each stage, the push time of the target information to be pushed, so as to push the target information to be pushed.
The conversion rate of each stage is a numerical value with important reference significance, the conversion effect of the target information to be pushed can be predicted, and then the target information to be pushed can be pushed according to the prediction result. And based on the conversion parameters, the conversion effect of the target information to be pushed can be predicted in various ways. For example, for each target history push information, an average value of each conversion parameter of the history push information may be obtained, and then an average value may be calculated for the average value obtained by each history push information, and the result may be used as a prediction result of the target information to be pushed. The conversion rates of all stages can be multiplied to obtain the product of the conversion rates of all stages of each historical push message, and then the average value of all products is determined to obtain the prediction result. Or determining an average value of the stage conversion rate of each stage of the at least two pieces of historical push information, and multiplying the average values of the stage conversion rates of the stages to obtain a result of the predicted conversion effect. The specific step of determining the conversion effect of the target information to be pushed may also be the same as or similar to the step of determining the conversion effect of the target information to be pushed, which may be referred to as step 407 and step 408, and is not described herein again.
After determining the conversion rate of each stage of historical pushed information of each target, which is the same as the information to be pushed by one target in the geographic area shown by the target and has the same information identification, the prediction result can be determined. And then, the prediction result can be transversely compared with the prediction result obtained by the information to be pushed of other targets, and the information is pushed by the comparison result. For example, a target information set to be pushed where the target information to be pushed is located may be obtained, the information to be pushed of each target in the set is sorted according to the prediction result, the prediction result is used as the priority sorting of pushing, and pushing is performed according to the priority sorting. For example, the priority ranking may be used as a push sequence, and the information to be pushed of the target with the top ranking may be preferentially displayed when the position of the display information is not enough.
A predetermined correspondence table between the numerical value of the conversion effect and the time for pushing the target information to be pushed may also be preset, so as to push the target information to be pushed.
With further reference to fig. 6, as an implementation of the method shown in the above-mentioned figures, the present application provides an embodiment of an information pushing apparatus, which corresponds to the embodiment of the method shown in fig. 2, and which can be applied in various electronic devices.
As shown in fig. 6, the information pushing apparatus 600 of the present embodiment includes: an extraction unit 601, an acquisition unit 602, an acquisition parameter unit 603, and a push unit 604. The extracting unit 601 is configured to extract geographic area identifiers in the first geographic area identifier set, and determine a geographic area indicated by the geographic area identifier as a target geographic area; an obtaining unit 602, configured to obtain information to be pushed, which is to be displayed by a terminal corresponding to a protocol IP address interconnected between networks in a target geographic area, where the information to be pushed includes an information identifier; an obtaining parameter unit 603 configured to obtain a conversion parameter of each piece of historical push information in at least two pieces of historical push information, where the number of pieces of historical push information displayed by a terminal corresponding to an IP address reaches a preset threshold in a specified historical time period, where the conversion parameter includes a stage conversion rate of the historical push information at each stage in a conversion process, and the at least two pieces of historical push information have at least two sources and have the same information identifier as information to be pushed; the pushing unit 604 is configured to push information to be pushed based on each conversion parameter.
In this embodiment, the extraction unit 601 of the information push apparatus 600 extracts one geographic area identifier from a first set of geographic area identifiers stored or acquired in advance, and determines a geographic area indicated by the extracted geographic area identifier as a target geographic area.
In this embodiment, the obtaining unit 602 may obtain information to be pushed, which is to be displayed through a terminal corresponding to the IP geography in the target geographic area. The information to be pushed comprises an information identifier.
In this embodiment, the parameter obtaining unit 603 may obtain a conversion parameter of the historical push information, where the number of the historical push information displayed by the terminal corresponding to the IP address in the target geographic area reaches a preset threshold value in the specified historical time period. The number of history push information acquired here is two or more. The conversion parameter to be acquired is the conversion parameter of each historical push message. The conversion parameters comprise stage conversion rates of the historical pushing information at each stage in the conversion process, and at least two pieces of historical pushing information have at least two sources and have the same information identification with the information to be pushed.
In this embodiment, the pushing unit 604 determines the pushing time of the information to be pushed according to the stage conversion rate of each historical pushing information at each stage, so as to push the information to be pushed.
In some optional implementation manners of this embodiment, the parameter obtaining unit is further configured to: for each stage of the conversion process, the stage conversion rate and the preset weight of each historical push information in the at least two historical push information at the stage are obtained.
In some optional implementations of this embodiment, the pushing unit includes: a determining module (not shown) configured to determine, for each stage of the conversion process, an average of the stage conversion rate of the historical push information of each source of the at least two historical push information at the stage; determining a weighted average value of the stage conversion rate of the historical push information of each source at the stage according to a preset weight and an average value; a determine product module (not shown) configured to determine a product of the weighted averages of the phase conversion rates for the respective phases; a pushing module (not shown) configured to push information to be pushed based on the product.
In some alternative implementations of this embodiment, the stage conversion rates for each stage in the conversion process include at least one of: click rate, connectivity rate, installation rate, and activation rate.
In some optional implementations of this embodiment, the apparatus further includes: an acquisition area identification unit (not shown) configured to acquire a plurality of preset geographical area identifications indicating a plurality of geographical areas; an obtaining area identifier unit (not shown) configured to select geographical area identifiers of a preset proportion or a preset number from the plurality of geographical area identifiers in an order from high to low of the number of the displayed historical push information in the plurality of geographical areas within a specified historical time period to form a first geographical area identifier set; and an obtaining and composing unit (not shown) configured to compose other geographical area identifiers than the selected geographical area identifier from the plurality of geographical area identifiers into a second set of geographical area identifiers.
In some optional implementations of this embodiment, the apparatus further includes: an extracting information unit (not shown) configured to extract a first geographical area identifier from the first set of geographical area identifiers, and extract a second geographical area identifier from the second set of geographical area identifiers, where an area indicated by the first geographical area identifier is a first geographical area, and an area indicated by the second geographical area identifier is a second geographical area; an information obtaining unit (not shown) configured to obtain target information to be pushed, which is displayed by a terminal corresponding to the IP address in the second geographic area, where the target information to be pushed includes an information identifier; an obtaining stage conversion rate unit (not shown) configured to obtain, for each stage of a conversion process, a stage conversion rate and a preset weight of each of at least two pieces of target history push information, which are shown by a terminal corresponding to an IP address in a first geographic area, at the stage, where the at least two pieces of target history push information and the target information to be pushed have the same information identifier and a number shown in a target history time period reaches a preset threshold; and a push information unit (not shown) configured to push the target information to be pushed by using the stage conversion rate of each target history push information in the at least two target history push information at each stage in the conversion process.
Fig. 7 shows a schematic structural diagram of a computer device suitable for implementing the server of the embodiment of the present application. As shown in fig. 7, the computer apparatus 700 includes a Central Processing Unit (CPU)701, which can perform various appropriate actions and processes in accordance with a program stored in a Read Only Memory (ROM)702 or a program loaded from a storage section 708 into a Random Access Memory (RAM) 703. In the RAM 703, various programs and data necessary for the operation of the apparatus 700 are also stored. The CPU 701, the ROM 702, and the RAM 703 are connected to each other via a bus 704. An input/output (I/O) interface 705 is also connected to bus 704.
The following components are connected to the I/O interface 705: an input portion 706 including a keyboard, a mouse, and the like; an output section 707 including a display such as a Cathode Ray Tube (CRT), a Liquid Crystal Display (LCD), and the like, and a speaker; a storage section 708 including a hard disk and the like; and a communication section 709 including a network interface card such as a LAN card, a modem, or the like. The communication section 709 performs communication processing via a network such as the internet. A drive 710 is also connected to the I/O interface 705 as needed. A removable medium 711 such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, or the like is mounted on the drive 710 as necessary, so that a computer program read out therefrom is mounted into the storage section 708 as necessary.
In particular, according to embodiments of the application, the processes described above with reference to the flow diagrams may be implemented as computer software programs. For example, embodiments of the present application include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method illustrated by the flow chart. In such an embodiment, the computer program can be downloaded and installed from a network through the communication section 709, and/or installed from the removable medium 711. The computer program, when executed by a Central Processing Unit (CPU)701, performs the above-described functions defined in the method of the present application. It should be noted that the computer readable medium of the present application can be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor device, apparatus, or a combination of any of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present application, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution apparatus, device, or apparatus. In this application, however, a computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution apparatus, device, or apparatus. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: wireless, wire, fiber optic cable, RF, etc., or any suitable combination of the foregoing.
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of apparatus, methods and computer program products according to various embodiments of the present application. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based devices that perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The units described in the embodiments of the present application may be implemented by software or hardware. The described units may also be provided in a processor, and may be described as: a processor includes an extraction unit, an acquisition parameter unit, and a push unit. Where the names of these units do not in some cases constitute a limitation of the unit itself, for example, a receiving unit may also be described as a "unit receiving a geographical area identification of the first set of geographical area identifications".
As another aspect, the present application also provides a computer-readable medium, which may be contained in the apparatus described in the above embodiments; or may be present separately and not assembled into the device. The computer readable medium carries one or more programs which, when executed by the apparatus, cause the apparatus to: extracting geographic area identifications in the first geographic area identification set, and determining the geographic areas indicated by the geographic area identifications as target geographic areas; acquiring information to be pushed displayed by a terminal corresponding to a protocol IP address interconnected among networks in a target geographic area, wherein the information to be pushed comprises an information identifier; acquiring a conversion parameter of each historical push information in at least two pieces of historical push information, the quantity of which reaches a preset threshold value and is displayed by a terminal corresponding to an IP address in a specified historical time period, wherein the conversion parameter comprises the stage conversion rate of the historical push information in each stage in the conversion process, and the at least two pieces of historical push information have at least two sources and have the same information identifier as the information to be pushed; and pushing the information to be pushed based on each conversion parameter.
The above description is only a preferred embodiment of the application and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the invention herein disclosed is not limited to the particular combination of features described above, but also encompasses other arrangements formed by any combination of the above features or their equivalents without departing from the spirit of the invention. For example, the above features may be replaced with (but not limited to) features having similar functions disclosed in the present application.
Claims (12)
1. An information pushing method, characterized in that the method comprises:
extracting geographic area identifications in a first geographic area identification set, and determining the geographic area indicated by the geographic area identifications as a target geographic area;
acquiring information to be pushed displayed by a terminal corresponding to a protocol IP address interconnected among networks in the target geographic area, wherein the information to be pushed comprises an information identifier;
acquiring a conversion parameter of each historical push information in at least two historical push information, the number of which is displayed by a terminal corresponding to the IP address and reaches a preset threshold value in a specified historical time period, wherein the conversion parameter comprises a stage conversion rate of the historical push information in each stage in a conversion process, the at least two historical push information have at least two sources and have the same information identifier as information to be pushed, and the stage conversion rate is the ratio of the completion times of a subsequent node corresponding to one stage to the completion times of a previous node;
and pushing the information to be pushed based on each conversion parameter.
2. The information push method according to claim 1, wherein the obtaining of the conversion parameters of at least two pieces of historical push information, of which the number shown by the terminals corresponding to the IP in the target geographic area reaches a threshold value in a specified historical time period, comprises:
and for each stage of the conversion process, acquiring the stage conversion rate and preset weight of each historical push information in the at least two historical push information at the stage.
3. The information pushing method according to claim 2, wherein the pushing the information to be pushed based on each conversion parameter includes:
for each stage of the conversion process, determining an average value of the conversion rate of the historical push information of each source in the at least two historical push information at the stage; determining a weighted average value of the stage conversion rate of the historical push information of each source at the stage according to a preset weight and an average value;
determining a product of the weighted averages of the stage conversion rates for each stage;
and pushing the information to be pushed based on the product.
4. The information pushing method according to claim 1, wherein the stage conversion rate of each stage in the conversion process includes at least one of: click rate, connectivity rate, installation rate, and activation rate.
5. The information pushing method according to claim 1, further comprising:
acquiring a plurality of preset geographic area identifications indicating a plurality of geographic areas;
selecting geographical area identifications with preset proportion or preset quantity from the plurality of geographical area identifications according to the sequence from high to low of the quantity of the displayed historical push information in the plurality of geographical areas in the appointed historical time period to form a first geographical area identification set;
and forming a second geographical area identification set by other geographical area identifications except the selected geographical area identification in the plurality of geographical area identifications.
6. The information pushing method according to claim 5, further comprising:
extracting a first geographical area identifier from the first geographical area identifier set, and extracting a second geographical area identifier from the second geographical area identifier set, wherein the area indicated by the first geographical area identifier is a first geographical area, and the area indicated by the second geographical area identifier is a second geographical area;
acquiring target information to be pushed displayed by a terminal corresponding to the IP address in the second geographical area, wherein the target information to be pushed comprises an information identifier;
for each stage of the conversion process, obtaining a stage conversion rate and a preset weight of each of at least two pieces of target historical push information displayed by a terminal corresponding to an IP address in the first geographic area at the stage, wherein the at least two pieces of target historical push information and the target to-be-pushed information have the same information identifier and the number displayed in a target historical time period reaches a preset threshold;
and pushing the information to be pushed of the target by utilizing the stage conversion rate of each target history push information in the at least two target history push information at each stage in the conversion process.
7. An information pushing apparatus, characterized in that the apparatus comprises:
the extracting unit is configured to extract the geographic area identifier in the first geographic area identifier set, and determine the geographic area indicated by the geographic area identifier as a target geographic area;
the acquisition unit is configured to acquire information to be pushed, which is to be displayed by a terminal corresponding to a protocol IP address interconnected among networks in the target geographic area, wherein the information to be pushed comprises an information identifier;
the device comprises an acquisition parameter unit, a processing unit and a processing unit, wherein the acquisition parameter unit is configured to acquire a conversion parameter of each historical push information in at least two historical push information pieces, the number of the conversion parameters is up to a preset threshold value, the number of the conversion parameters is displayed by terminals corresponding to the IP address in a specified historical time period, the conversion parameter comprises a stage conversion rate of the historical push information pieces in each stage in a conversion process, the at least two historical push information pieces have at least two sources and have the same information identifier as information to be pushed, and the stage conversion rate is the ratio of the completion times of a subsequent node corresponding to one stage to the completion times of a previous node;
and the pushing unit is configured to push the information to be pushed based on each conversion parameter.
8. The information pushing apparatus according to claim 7, wherein the parameter obtaining unit is further configured to:
and for each stage of the conversion process, acquiring the stage conversion rate and preset weight of each historical push information in the at least two historical push information at the stage.
9. The information pushing apparatus according to claim 8, wherein the pushing unit includes:
the determining module is configured to determine, for each stage of the conversion process, an average value of the stage conversion rate of the historical push information of each source in the at least two pieces of historical push information at the stage; determining a weighted average value of the stage conversion rate of the historical push information of each source at the stage according to a preset weight and an average value;
a product determination module configured to determine a product of weighted averages of phase conversion rates for each phase;
and the pushing module is configured to push the information to be pushed based on the product.
10. The information pushing apparatus according to claim 7, further comprising:
an extraction information unit configured to extract a first geographical area identifier from the first geographical area identifier set and extract a second geographical area identifier from the second geographical area identifier set, where an area indicated by the first geographical area identifier is a first geographical area and an area indicated by the second geographical area identifier is a second geographical area;
the information obtaining unit is configured to obtain target information to be pushed displayed by a terminal corresponding to the IP address in the second geographic area, and the target information to be pushed comprises an information identifier;
the obtaining stage conversion rate unit is configured to obtain, for each stage of the conversion process, a stage conversion rate and a preset weight of each of at least two pieces of target history push information, which are displayed by a terminal corresponding to an IP address in the first geographic area, at the stage, where the at least two pieces of target history push information and the target information to be pushed have the same information identifier and the number displayed in a target history time period reaches a preset threshold;
and the information pushing unit is configured to push the information to be pushed of the target by using the stage conversion rate of each historical target pushing information in the at least two historical target pushing information at each stage in the conversion process.
11. A server, comprising:
one or more processors;
a storage device for storing one or more programs,
when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 1-6.
12. A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the method according to any one of claims 1-6.
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| CN111835468B (en) * | 2019-08-12 | 2021-10-29 | 维沃移动通信有限公司 | Information sending and receiving method, terminal and control node |
| CN112819497B (en) * | 2019-11-18 | 2023-10-10 | 百度在线网络技术（北京）有限公司 | Conversion rate prediction method, conversion rate prediction device, conversion rate prediction apparatus, and storage medium |
| CN111144985A (en) * | 2019-12-24 | 2020-05-12 | 北京每日优鲜电子商务有限公司 | Unit transfer value adjusting method, unit transfer value adjusting device, computer equipment and storage medium |
| CN111460283A (en) * | 2020-03-06 | 2020-07-28 | 拉扎斯网络科技（上海）有限公司 | Information processing method, information processing device, electronic equipment and computer readable storage medium |
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