CN104853333B - The method and system of charging processing is carried out to background advertisement on mobile terminal - Google Patents
The method and system of charging processing is carried out to background advertisement on mobile terminal Download PDFInfo
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- CN104853333B CN104853333B CN201410055241.6A CN201410055241A CN104853333B CN 104853333 B CN104853333 B CN 104853333B CN 201410055241 A CN201410055241 A CN 201410055241A CN 104853333 B CN104853333 B CN 104853333B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/24—Accounting or billing
Abstract
The embodiment of the invention discloses the method and systems that background advertisement on a kind of pair of mobile terminal carries out charging processing, wherein method includes：The background advertisement that operator provides on mobile terminals is applied to be run according to the instruction of user respectively with other network applications on the mobile terminal, background advertisement, which is applied, plays advertising information to user in a manner of not influencing other network applications, and allocates specific transactions coding in advance by operator；CCG is encoded according to the specific transactions, and the advertising network flow that identification is generated by background advertisement application, the ad traffic ticket for generating background advertisement application is sent to aaa server；Total surfing flow ticket of aaa server generation user；Charge system acquires the ad traffic ticket and total surfing flow ticket of the user from aaa server, and when carrying out charging processing to user, carries out deduction and exemption processing to ad traffic expense.The continuous broadcasting of advertising information may be implemented in the embodiment of the present invention, and reduces or remits the surfing flow generated by background advertisement.
Description
Technical field
The present invention relates on the communication technology, especially a kind of pair of mobile terminal background advertisement carry out charging processing method and
System.
Background technique
Currently, mobile terminal has become the means of communication that user generally uses.It is many with the extensive use of mobile terminal
More service provider pushes various advertising informations to user by way of the mobile terminal releasing advertisements to user using quotient.
Currently, on mobile terminals there are many modes of releasing advertisements, wherein with by webpage or using interior releasing advertisements
Based on, this series advertisements can occupy the surfing flow of user, bring extra charge to pay to user, so that user is on mobile terminal
The advertisement of publication is also easy to produce conflict psychology, while there is also advertisement play times short, discontinuous problem, to affect advertisement
The distribution effect of information.
Summary of the invention
The embodiment of the present invention the technical problem to be solved is that：Background advertisement on a kind of pair of mobile terminal is provided and carries out charging
The method and system of processing to realize the continuous broadcasting of advertising information, and reduces or remits the surfing flow generated by background advertisement.
The method that background advertisement carries out charging processing on a kind of pair of mobile terminal provided in an embodiment of the present invention, including：
The background advertisement that operator provides on mobile terminals is applied and other network applications point on the mobile terminal
It is not run according to the instruction of user, background advertisement, which is applied, plays advertisement letter to user in a manner of not influencing other network applications
Breath, the background advertisement apply the specific transactions for allocating mark background advertisement applied business in advance by operator to encode；
Content charging gateway CCG is encoded according to the specific transactions, the advertising network that identification is generated by background advertisement application
Flow, the ad traffic ticket for generating background advertisement application are sent to certification, authorization and accounting aaa server, the ad stream
Measuring ticket includes the advertising network flow；
Aaa server generates total surfing flow ticket of the user, includes the use in total surfing flow ticket
Total surfing flow at family；
Charge system acquires the ad traffic ticket and total surfing flow ticket of the user from aaa server, and in root
When carrying out charging processing to the user according to total surfing flow ticket, according to the ad traffic ticket to by the background advertisement
Deduction and exemption processing is carried out using the ad traffic expense of generation.
In another embodiment of the above method, background advertisement is applied in a manner of not influencing other network applications to user
Playing advertising information includes：
Background advertisement applies the top set mode in a manner of advertisement bar to show advertising information or play extensively on backstage with voice mode
Accuse information.
In another embodiment of the above method, charging processing is being carried out to the user according to total surfing flow ticket
When, deduction and exemption processing packet is carried out to the ad traffic expense generated by background advertisement application according to the ad traffic ticket
It includes：
The advertising network flow generated by background advertisement application is subtracted from total surfing flow of the user, then to institute
It states user and carries out charging processing.
In another embodiment of the above method, charging processing is being carried out to the user according to total surfing flow ticket
When, deduction and exemption processing is carried out to the ad traffic expense generated by background advertisement application according to the ad traffic ticket and is also wrapped
It includes：
Compare the starting of the total surfing flow ticket and background advertisement ticket of the user and terminate the time, if total online
Flow ticket starting with terminate the time in comprising background advertisement ticket starting and terminate the time, and background advertisement ticket when
The long duration for accounting for total surfing flow ticket is greater than preset ratio, then it is assumed that the user opens background advertisement while online and answers
With total surfing flow ticket of the user being included in charging privileges item, according to default when carrying out charging processing to the user
Charging privileges strategy carries out the further deduction and exemption processing of campus network.
In another embodiment of the above method, further include：
The background advertisement application also receives the advertising information acquisition request that user initiates by clicking advertising information link,
And the advertising information acquisition request is sent to advertisement distributing system；
Advertisement distributing system counting user clicks the number of advertising information link, generates user click frequency ticket and sends
To charge system；
According to total surfing flow ticket to the user carry out charging processing when, according to the ad traffic ticket to by
The ad traffic expense that the background advertisement application generates carries out deduction and exemption processing：
Charge system clicks the number of advertising information link according to family in user click frequency ticket, carries out to the user
It is handled when charging is handled according to the further deduction and exemption that default charging privileges strategy carries out campus network.
In another embodiment of the above method, background advertisement is applied and other network applications point on the mobile terminal
After not run according to the instruction of user, further include：
Packet data serving node PDSN applies background advertisement and other network applications run the network flow number generated
It is sent respectively to CCG and aaa server according to packet, includes the specific industry in the network flow data packet that background advertisement application generates
Business coding；
The CCG is encoded according to the specific transactions, and identification includes by the advertising network flow that background advertisement application generates：
The advertising network stream that the CCG is generated according to the specific transactions code identification in network flow data packet by background advertisement application
Amount；
Total surfing flow ticket that the aaa server generates the user includes：The aaa server is wide according to background
Accuse total surfing flow that the network flow data packet that application and other network applications operation generate generates the user.
The system that background advertisement carries out charging processing on a kind of pair of mobile terminal provided in an embodiment of the present invention, including：
The background advertisement application that operator provides is located on mobile terminal, after according to the instruction of user operation, with not
The mode for influencing other network applications on the mobile terminal plays advertising information to user, and the background advertisement is applied by transporting
Battalion quotient allocates the specific transactions coding of mark background advertisement applied business in advance；
CCG, for being encoded according to the specific transactions, the advertising network flow that identification is generated by background advertisement application is raw
It is sent to aaa server at the ad traffic ticket that background advertisement is applied, the ad traffic ticket includes the advertising network
Flow；
Aaa server includes institute in total surfing flow ticket for generating total surfing flow ticket of the user
State total surfing flow of user；
Charge system, for acquiring the ad traffic ticket and total surfing flow ticket of the user from aaa server, and
When carrying out charging processing to the user according to total surfing flow ticket, according to the ad traffic ticket to by the background
The ad traffic expense that advertisement applications generate carries out deduction and exemption processing.
In another embodiment of above system, specifically top set mode is shown in a manner of advertisement bar for the background advertisement application
Advertising information plays advertising information on backstage with voice mode.
In another embodiment of above system, the charge system is according to the ad traffic ticket to by the background
When the ad traffic expense that advertisement applications generate carries out deduction and exemption processing, specifically subtract from total surfing flow of the user by carrying on the back
Then the advertising network flow that scape advertisement applications generate carries out charging processing to the user.
In another embodiment of above system, the charge system is according to the ad traffic ticket to by the background
When the ad traffic expense that advertisement applications generate carries out deduction and exemption processing, also further total surfing flow ticket of the user
Starting and termination time with background advertisement ticket, if the starting of total surfing flow ticket is interior wide comprising background with the termination time
It accuses the starting of ticket and terminates the time, and the duration of background advertisement ticket accounts for the duration of total surfing flow ticket greater than default ratio
Example, then it is assumed that the user opens background advertisement application while online, and total surfing flow ticket of the user is included in
Charging privileges item carries out further subtracting for campus network according to default charging privileges strategy when carrying out charging processing to the user
Exempt to handle.
In another embodiment of above system, the background advertisement application is also used to receive user by clicking advertisement
The advertising information acquisition request that Info Link is initiated, and the advertising information acquisition request is sent to advertisement distributing system；
The system also includes：Advertisement distributing system clicks the number of advertising information link for counting user, generates and uses
Family number of clicks ticket is simultaneously sent to charge system；
The charge system takes the ad traffic generated by background advertisement application according to the ad traffic ticket
When with carrying out deduction and exemption processing, the number of advertising information link is clicked yet further still according to family in user click frequency ticket, to institute
It states when user carries out charging processing and is handled according to the further deduction and exemption that default charging privileges strategy carries out campus network.
In another embodiment of above system, further include：
PDSN, for sending the network flow data packet that background advertisement is applied and other network applications operation generates respectively
It include that the specific transactions encode to CCG and aaa server, in the network flow data packet that background advertisement application generates；
The CCG is generated with specific reference to the specific transactions code identification in network flow data packet by background advertisement application
Advertising network flow；
The network flow data that the aaa server is applied with specific reference to background advertisement and other network applications operation generates
Packet generates total surfing flow of the user.
Based on the above embodiment of the present invention provide on mobile terminal background advertisement carry out charging processing method and be
System is encoded to the specific transactions of background advertisement applications allocation identification background advertisement applied business in advance, background advertisement application and shifting
After other network applications in dynamic terminal are run according to the instruction of user respectively, background advertisement is applied and is answered with not influencing other networks
Mode plays advertising information to user, for example, by advertisement bar top set show or backstage speech advertising etc. in a manner of move in user
Terminal continuously plays operator's advertisement, and CCG is encoded according to specific transactions, the advertising network stream that identification is generated by background advertisement application
Amount generates ad traffic ticket, and aaa server generates total surfing flow ticket of user, and charge system is according to total online stream
When measuring ticket to user's progress charging processing, according to ad traffic ticket to the ad traffic expense generated by background advertisement application
Carry out deduction and exemption processing.The continuous broadcasting of advertising information may be implemented in the embodiment of the present invention as a result, at the same allow user's normal use its
His network application；In addition, carrier billing systems can reduce or remit the network flow generated by advertising information, so that user be attracted to play
Advertisement is clicked with interaction, so that the mobile terminal for promoting advertisement liveness, the distribution effect for promoting advertising information and operator is wide
It accuses and is worth, to income after increase operator.
Below by drawings and examples, technical scheme of the present invention will be described in further detail.
Detailed description of the invention
The attached drawing for constituting part of specification describes the embodiment of the present invention, and together with description for explaining
The principle of the present invention.
The present invention can be more clearly understood according to following detailed description referring to attached drawing, wherein：
Fig. 1 is the flow chart of method one embodiment that the present invention carries out charging processing to background advertisement on mobile terminal.
Fig. 2 is the structural representation of system one embodiment that the present invention carries out charging processing to background advertisement on mobile terminal
Figure.
Specific embodiment
Carry out the various exemplary embodiments of detailed description of the present invention now with reference to attached drawing.It should be noted that：Unless in addition having
Body explanation, the unlimited system of component and the positioned opposite of step, numerical expression and the numerical value otherwise illustrated in these embodiments is originally
The range of invention.
Simultaneously, it should be appreciated that for ease of description, the size of various pieces shown in attached drawing is not according to reality
Proportionate relationship draw.
Be to the description only actually of at least one exemplary embodiment below it is illustrative, never as to the present invention
And its application or any restrictions used.
Technology, method and apparatus known to person of ordinary skill in the relevant may be not discussed in detail, but suitable
In the case of, the technology, method and apparatus should be considered as part of specification.
It is shown here and discuss all examples in, any occurrence should be construed as merely illustratively, without
It is as limitation.Therefore, the other examples of exemplary embodiment can have different values.
It should be noted that：Similar label and letter indicate similar terms in following attached drawing, therefore, once a certain Xiang Yi
It is defined in a attached drawing, then in subsequent attached drawing does not need that it is further discussed.
Fig. 1 is the flow chart of method one embodiment that the present invention carries out charging processing to background advertisement on mobile terminal.
As shown in Figure 1, the method that the embodiment carries out charging processing to background advertisement on mobile terminal includes：
110, the background advertisement that operator provides on mobile terminals is applied and other network applications point on mobile terminal
It is not run according to the instruction of user, background advertisement, which is applied, plays advertisement letter to user in a manner of not influencing other network applications
Breath, for example, top set mode shows advertising information or plays advertising information on backstage with voice mode in a manner of advertisement bar.
Background advertisement therein applies the specific transactions for allocating mark background advertisement applied business in advance by operator to encode.
120, content charging gateway（Content Charging Gateway, CCG）Encoded according to specific transactions, identification by
The advertising network flow that background advertisement application generates, the ad traffic ticket for generating background advertisement application are sent to certification, authorization
And book keeping operation（Authentication, Authorization, Accounting, AAA）Server, ad traffic ticket therein
Including advertising network flow.
Specifically, CCG can pass through deep-packet detection（DPI）Technology identifies every number between mobile terminal and network side
According to whether including that specific transactions encode in packet, to identify whether corresponding data flow is background advertisement using the flow generated.
130, aaa server generates total surfing flow ticket of user, includes the total of user in total surfing flow ticket
Surfing flow.
140, charge system acquires the ad traffic ticket and total surfing flow ticket of user from aaa server, and in root
When carrying out charging processing to user according to total surfing flow ticket, according to ad traffic ticket to by background advertisement application generation
Ad traffic expense carries out deduction and exemption processing.
The method for carrying out charging processing to background advertisement on mobile terminal that the above embodiment of the present invention provides, supports or opposes in advance
The specific transactions of scape advertisement applications allocation identification background advertisement applied business encode, background advertisement apply and mobile terminal on its
Its network application respectively according to the instruction of user operation after, background advertisement apply in a manner of not influencing other network applications to
Family plays advertising information, for example, by advertisement bar top set show or backstage speech advertising etc. in a manner of continuously play in customer mobile terminal
Operator's advertisement, CCG are encoded according to specific transactions, and the advertising network flow that identification is generated by background advertisement application generates advertisement
Flow ticket, aaa server generate user total surfing flow ticket, charge system according to total surfing flow ticket to user
When carrying out charging processing, deduction and exemption are carried out to the ad traffic expense generated by background advertisement application according to ad traffic ticket
Reason.The continuous broadcasting of advertising information may be implemented in the embodiment of the present invention as a result, while other networks of user's normal use being allowed to answer
With；In addition, carrier billing systems can reduce or remit the network flow generated by advertising information, to attract user's broadcasting and interaction point
Advertisement is hit, so that the mobile terminal advertisement for promoting advertisement liveness, the distribution effect for promoting advertising information and operator is worth, is increased
Add after operator to income.
An example of the embodiment of the method for charging processing, operation are carried out to background advertisement on mobile terminal according to the present invention
In 140, when carrying out deduction and exemption processing to the ad traffic expense generated by background advertisement application according to ad traffic ticket, Ke Yicong
The advertising network flow generated by background advertisement application is subtracted in total surfing flow of user, then further according to subtracting advertising network
The final network flow of flow carries out charging processing to user, thus the expense that deduction and exemption are generated by advertising network flow.
The further example of the embodiment of the method for charging processing, behaviour are carried out to background advertisement on mobile terminal according to the present invention
Make in 140, when carrying out deduction and exemption processing to the ad traffic expense generated by background advertisement application according to ad traffic ticket, may be used also
To compare the starting of the total surfing flow ticket and background advertisement ticket of user and terminate the time, if total surfing flow ticket
Starting and starting and termination time in the termination time comprising background advertisement ticket, and the duration of background advertisement ticket accounts for total online
The duration of flow ticket is greater than preset ratio, for example, 80% or other numerical value, then it is assumed that user opens background while online
Total surfing flow ticket of user is included in charging privileges item by advertisement applications, according to pre-designed when to user's progress charging processing
Take the further deduction and exemption processing that preferential strategy carries out campus network.Background advertisement is not turned on when otherwise assert user online to answer
With or advertisement play time fall short of, it is not preferential when to user's charging.If only having background advertisement application operation in operation 110
The other network applications of not running do not execute this then according to default charging privileges strategy progress campus network and further reduce or remit processing
Operation.
In another example of embodiment of the method for carrying out charging processing to background advertisement on mobile terminal according to the present invention,
Further include：Background advertisement application also receives the advertising information acquisition request that user initiates by clicking advertising information link, wherein
Advertisement distributing system is sent to including user identifier, and by the advertising information acquisition request；Advertisement distributing system counting user point
The number of advertising information link is hit, user click frequency ticket is generated and is sent to charge system.Correspondingly, in operation 140, root
When carrying out deduction and exemption processing to the ad traffic expense generated by background advertisement application according to ad traffic ticket, charge system can be with
Further according in user click frequency ticket family click advertising information link number, to user carry out charging processing when according to
Default charging privileges strategy carries out the further deduction and exemption processing of campus network.If only background advertisement application operation in operation 110
And the other network applications of not running, then this is not executed according to default charging privileges strategy carries out campus network further deduction and exemption processing
Operation.
Further, in the various embodiments described above of the present invention, can also in advance to other specific applications, for example, wechat or
Operator's specific application distributes corresponding operation code respectively.Correspondingly, in operation 120, CCG may recognize that other
Specific application, with determine user run background advertisement application when whether and meanwhile run other specific applications, to realize needle
To the more accurate charging privileges of application.
The present invention carries out background advertisement on mobile terminal in another embodiment of the method for charging processing, background advertisement
After being run respectively according to the instruction of user with other network applications on mobile terminal, can also include：Packet data
Service node（Packet Data Serving Node, PDSN）Background advertisement is applied and other network applications run generation
Network flow data packet is sent respectively to CCG and aaa server, in the network flow data packet that wherein background advertisement application generates
It is encoded including specific transactions.Correspondingly, in operation 120, CCG is encoded according to specific transactions, and identification is generated by background advertisement application
Advertising network flow can specifically realize in the following way：CCG is encoded according to the specific transactions in network flow data packet
The advertising network flow that identification is generated by background advertisement application.In operation 130, aaa server generates total surfing flow of user
Ticket can specifically be realized in the following way：Aaa server is applied according to background advertisement and other network applications operation generates
Network flow data packet generate user total surfing flow.
Those of ordinary skill in the art will appreciate that：Realize that all or part of the steps of above method embodiment can pass through
The relevant hardware of program instruction is completed, and program above-mentioned can be stored in a computer readable storage medium, the program
When being executed, step including the steps of the foregoing method embodiments is executed；And storage medium above-mentioned includes：ROM, RAM, magnetic disk or light
The various media that can store program code such as disk.
Fig. 2 is the structural representation of system one embodiment that the present invention carries out charging processing to background advertisement on mobile terminal
Figure.The system of the embodiment can be used for realizing the method that background advertisement carries out charging processing on the above-mentioned each pair of mobile terminal of the present invention
Embodiment.As shown in Figure 2 comprising background advertisement application, CCG, aaa server and the charge system that operator provides.Wherein：
The background advertisement application that operator provides is located on mobile terminal, after according to the instruction of user operation, with not
The mode for influencing other network applications on mobile terminal plays advertising information to user, for example, the top set side in a manner of advertisement bar
Formula shows advertising information or plays advertising information on backstage with voice mode.Background advertisement therein is applied to be divided in advance by operator
Specific transactions coding with mark background advertisement applied business.
CCG, for being encoded according to the specific transactions in data flow, identification is by background advertisement using the advertising network stream generated
Amount, and the ad traffic ticket for generating background advertisement application is sent to aaa server, ad traffic ticket therein includes advertisement
Network flow.
Aaa server, it is total including user in total surfing flow ticket for generating total surfing flow ticket of user
Surfing flow.
Charge system, for the ad traffic ticket and total surfing flow ticket from aaa server acquisition user, and in root
It is wide to being generated by background advertisement application according to ad traffic ticket when carrying out charging processing to user according to total surfing flow ticket
It accuses campus network and carries out deduction and exemption processing.
The system for carrying out charging processing to background advertisement on mobile terminal that the above embodiment of the present invention provides, supports or opposes in advance
The specific transactions of scape advertisement applications allocation identification background advertisement applied business encode, background advertisement apply and mobile terminal on its
Its network application respectively according to the instruction of user operation after, background advertisement apply in a manner of not influencing other network applications to
Family plays advertising information, for example, by advertisement bar top set show or backstage speech advertising etc. in a manner of continuously play in customer mobile terminal
Operator's advertisement, CCG are encoded according to specific transactions, and the advertising network flow that identification is generated by background advertisement application generates advertisement
Flow ticket, aaa server generate user total surfing flow ticket, charge system according to total surfing flow ticket to user
When carrying out charging processing, deduction and exemption are carried out to the ad traffic expense generated by background advertisement application according to ad traffic ticket
Reason.The continuous broadcasting of advertising information may be implemented in the embodiment of the present invention as a result, while other networks of user's normal use being allowed to answer
With；In addition, carrier billing systems can reduce or remit the network flow generated by advertising information, to attract user's broadcasting and interaction point
Advertisement is hit, so that the mobile terminal advertisement for promoting advertisement liveness, the distribution effect for promoting advertising information and operator is worth, is increased
Add after operator to income.
In a specific example for carrying out the system embodiment of charging processing to background advertisement on mobile terminal in the present invention,
Charge system carries out the specific of deduction and exemption processing to the ad traffic expense generated by background advertisement application according to ad traffic ticket
Method may include：1）The advertising network flow generated by background advertisement application is subtracted from total surfing flow of user, then
Charging processing is carried out to user；Can also include：2）Compare the starting of total the surfing flow ticket and background advertisement ticket of user
With terminate the time, if the starting of total surfing flow ticket with terminate in the time include the starting and termination of background advertisement ticket when
Between, and the duration of background advertisement ticket accounts for the duration of total surfing flow ticket greater than preset ratio, then it is assumed that user surfs the Internet same
When open background advertisement application, total surfing flow ticket of user is included in charging privileges item, to user carry out charging processing
When according to default charging privileges strategy carry out campus network further deduction and exemption handle.
Referring back to Fig. 2, another embodiment of the system of charging processing is carried out to background advertisement on mobile terminal in the present invention
In, it can also include advertisement distributing system.Correspondingly, in this embodiment, background advertisement application can be also used for receiving user
The advertising information acquisition request initiated by clicking advertising information link, and the advertising information acquisition request is sent to advertisement hair
Distribution system includes the user identifier of one user of unique identification in advertising information acquisition request therein.Advertisement distributing system is used
According to the advertising information acquisition request received, the number that the user clicks advertising information link is counted, user is generated and clicks
Number ticket is simultaneously sent to charge system.Correspondingly, charge system is generated according to ad traffic ticket to by background advertisement application
Ad traffic expense carry out deduction and exemption processing specific method can further include：3）According in user click frequency ticket
The number of advertising information link is clicked at family, carries out campus network according to default charging privileges strategy when carrying out charging processing to user
Further deduction and exemption processing.
Referring back to Fig. 2, another embodiment of the system of charging processing is carried out to background advertisement on mobile terminal in the present invention
In, it can also include PDSN, for background advertisement to be applied the network flow data packet point generated with other network applications operation
CCG and aaa server are not sent to it.It wherein, include that specific transactions are compiled in the network flow data packet that background advertisement application generates
Code.Correspondingly, CCG is generated with specific reference to the specific transactions code identification in network flow data packet by background advertisement application wide
Accuse network flow.The network flow data that aaa server is applied with specific reference to background advertisement and other network applications operation generates
Packet generates total surfing flow of user.
Each embodiment in this specification is described in a progressive manner, the highlights of each of the examples are with its
The difference of its embodiment, the same or similar part cross-reference between each embodiment.For system embodiment
For, since it is substantially corresponding with embodiment of the method, so being described relatively simple, referring to the portion of embodiment of the method in place of correlation
It defends oneself bright.
Method of the invention, system may be achieved in many ways.For example, software, hardware, firmware or soft can be passed through
Part, hardware, firmware any combination realize method and system of the invention.The said sequence of the step of for the method is only
It is to be illustrated, the step of method of the invention is not limited to sequence described in detail above, unless otherwise especially
Explanation.In addition, in some embodiments, also the present invention can be embodied as to record program in the recording medium, these program bags
It includes for realizing machine readable instructions according to the method for the present invention.Thus, the present invention also covers storage for executing according to this
The recording medium of the program of the method for invention.
In the embodiment of the present invention, background advertisement application is run on mobile terminals by user, allow advertisement with advertisement bar top set
Mode is shown or the modes such as platform speech advertising continuously play later, user can be allowed normally to make while advertisement continuously plays
With other network applications.In addition, carrier billing systems can reduce or remit the flow of advertisement generation, and strategically gives or examine and make cuts
The internet surfing data traffic of other network applications of user, to attract, user is played and advertisement is clicked in interaction, and it is mobile to promote operator
Terminal advertisement is worth, to income after increase operator.The embodiment of the present invention is suitable for operator and carries out mobile terminal background advertisement
Operation, advertisement liveness can be promoted.
Description of the invention is given for the purpose of illustration and description, and is not exhaustively or will be of the invention
It is limited to disclosed form.Many modifications and variations are obvious for the ordinary skill in the art.It selects and retouches
It states embodiment and is to more preferably illustrate the principle of the present invention and practical application, and those skilled in the art is enable to manage
The solution present invention is to design various embodiments suitable for specific applications with various modifications.
Claims (12)
1. the method that background advertisement carries out charging processing on a kind of pair of mobile terminal, which is characterized in that including：
The background advertisement that operator provides on mobile terminals, which is applied, distinguishes root with other network applications on the mobile terminal
It is run according to the instruction of user, background advertisement, which is applied, plays advertising information, institute to user in a manner of not influencing other network applications
Stating background advertisement applies the specific transactions for allocating mark background advertisement applied business in advance by operator to encode；
Content charging gateway CCG is encoded according to the specific transactions, the advertising network flow that identification is generated by background advertisement application,
The ad traffic ticket for generating background advertisement application is sent to certification, authorization and accounting aaa server, the ad traffic ticket
Including the advertising network flow；
Aaa server generates total surfing flow ticket of the user, includes the user's in total surfing flow ticket
Total surfing flow；
Charge system acquires the ad traffic ticket and total surfing flow ticket of the user from aaa server, and according to total
When surfing flow ticket carries out charging processing to the user, according to the ad traffic ticket to by the background advertisement application
The ad traffic expense of generation carries out deduction and exemption processing.
2. the method according to claim 1, wherein background advertisement is using the side not influence other network applications
Formula plays advertising information to user：
Background advertisement, which is applied, to be shown advertising information in a manner of advertisement bar top set or plays advertising information on backstage with voice mode.
3. the method according to claim 1, wherein being counted according to total surfing flow ticket to the user
When taking processing, deduction and exemption are carried out to the ad traffic expense generated by background advertisement application according to the ad traffic ticket
Reason includes：
The advertising network flow generated by background advertisement application is subtracted from total surfing flow of the user, then to the use
Family carries out charging processing.
4. according to the method described in claim 3, it is characterized in that, being counted according to total surfing flow ticket to the user
When taking processing, deduction and exemption are carried out to the ad traffic expense generated by background advertisement application according to the ad traffic ticket
Reason further includes：
Compare the starting of the total surfing flow ticket and ad traffic ticket of the user and terminate the time, if total surfing flow
The starting of ticket and the starting in the termination time comprising ad traffic ticket and termination time, and the duration of ad traffic ticket accounts for
The duration of total surfing flow ticket is greater than preset ratio, then it is assumed that and the user opens background advertisement application while online,
Total surfing flow ticket of the user is included in charging privileges item, according to default charging when to user progress charging processing
Preferential strategy carries out the further deduction and exemption processing of campus network.
5. according to the method described in claim 4, it is characterized in that, further including：
The background advertisement application also receives the advertising information acquisition request that user initiates by clicking advertising information link, and will
The advertising information acquisition request is sent to advertisement distributing system；
Advertisement distributing system counting user clicks the number of advertising information link, generates user click frequency ticket and is sent to meter
Charge system；
When carrying out charging processing to the user according to total surfing flow ticket, according to the ad traffic ticket to by described
The ad traffic expense that background advertisement application generates carries out deduction and exemption processing：
Charge system clicks the number of advertising information link according to user in user click frequency ticket, counts to the user
It is handled when taking processing according to the further deduction and exemption that default charging privileges strategy carries out campus network.
6. according to claim 1 to method described in 5 any one, which is characterized in that background advertisement is applied and the movement is whole
After other network applications on end are run according to the instruction of user respectively, further include：
Packet data serving node PDSN applies background advertisement and other network applications run the network flow data packet generated
It is sent respectively to CCG and aaa server, includes that the specific transactions are compiled in the network flow data packet that background advertisement application generates
Code；
The CCG is encoded according to the specific transactions, and identification includes by the advertising network flow that background advertisement application generates：It is described
The advertising network flow that CCG is generated according to the specific transactions code identification in network flow data packet by background advertisement application；
Total surfing flow ticket that the aaa server generates the user includes：The aaa server is answered according to background advertisement
Total surfing flow of the user is generated with the network flow data packet generated with other network applications operation.
7. the system that background advertisement carries out charging processing on a kind of pair of mobile terminal, which is characterized in that including：
The background advertisement application that operator provides is located on mobile terminal, after according to the instruction of user operation, not influence
The mode of other network applications on the mobile terminal plays advertising information to user, and the background advertisement is applied by operator
Allocate the specific transactions coding of mark background advertisement applied business in advance；
CCG, for being encoded according to the specific transactions, the advertising network flow that identification is generated by background advertisement application generates back
The ad traffic ticket of scape advertisement applications is sent to aaa server, and the ad traffic ticket includes the advertising network flow；
Aaa server includes the use in total surfing flow ticket for generating total surfing flow ticket of the user
Total surfing flow at family；
Charge system, for acquiring the ad traffic ticket and total surfing flow ticket of the user from aaa server, and in root
When carrying out charging processing to the user according to total surfing flow ticket, according to the ad traffic ticket to by the background advertisement
Deduction and exemption processing is carried out using the ad traffic expense of generation.
8. system according to claim 7, which is characterized in that the background advertisement application is specifically in a manner of advertisement bar top set
It shows advertising information or advertising information is played with voice mode on backstage.
9. system according to claim 7, which is characterized in that the charge system according to the ad traffic ticket to by
When the ad traffic expense that the background advertisement application generates carries out deduction and exemption processing, specifically from total surfing flow of the user
The advertising network flow generated by background advertisement application is subtracted, charging processing then is carried out to the user.
10. system according to claim 9, which is characterized in that the charge system is according to the ad traffic ticket pair
When carrying out deduction and exemption processing by the ad traffic expense that background advertisement application generates, the also further user it is total on
Starting and termination time of the net flow ticket with ad traffic ticket, if in the starting and termination time of total surfing flow ticket
Starting comprising ad traffic ticket and terminate the time, and the duration of ad traffic ticket account for total surfing flow ticket when grow up
In preset ratio, then it is assumed that the user opens background advertisement application while online, by total surfing flow of the user
Ticket is included in charging privileges item, carries out campus network according to default charging privileges strategy when carrying out charging processing to the user
Further deduction and exemption processing.
11. system according to claim 10, which is characterized in that it is logical to be also used to receive user for the background advertisement application
It crosses and clicks the advertising information acquisition request that advertising information link is initiated, and the advertising information acquisition request is sent to ad distribution
System；
The system also includes：Advertisement distributing system clicks the number of advertising information link for counting user, generates user's point
It hits number ticket and is sent to charge system；
The charge system according to the ad traffic ticket to by the background advertisement application generate ad traffic expense into
When row deduction and exemption processing, the number of advertising information link is clicked yet further still according to user in user click frequency ticket, to described
It is handled when user carries out charging processing according to the further deduction and exemption that default charging privileges strategy carries out campus network.
12. according to system described in claim 7 to 11 any one, which is characterized in that further include：
PDSN, for the network flow data packet that background advertisement is applied and other network applications operation generates to be sent respectively to
CCG and aaa server, background advertisement are encoded using in the network flow data packet generated including the specific transactions；
The advertisement that the CCG is generated with specific reference to the specific transactions code identification in network flow data packet by background advertisement application
Network flow；
The network flow data Bao Sheng that the aaa server is applied with specific reference to background advertisement and other network applications operation generates
At total surfing flow of the user.
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| CN111294311B (en) * | 2018-12-06 | 2022-05-13 | 中国移动通信集团河南有限公司 | Traffic charging method and system for preventing traffic fraud |
| CN110189181B (en) * | 2019-06-10 | 2020-04-24 | 上海移卓网络科技有限公司 | Advertisement browsing beneficial accounting system for online video APP |
| CN112348580B (en) * | 2020-11-02 | 2023-09-01 | 中国联合网络通信集团有限公司 | Advertisement pushing method and system based on block chain |
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| CN1881882A (en) * | 2006-05-18 | 2006-12-20 | 朱凯 | Method for promulgating advertisement in network terminal machine |
| CN201590901U (en) * | 2010-01-08 | 2010-09-22 | 朱靖 | Mobile phone advertisement release and delivery system |
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| CN1881882A (en) * | 2006-05-18 | 2006-12-20 | 朱凯 | Method for promulgating advertisement in network terminal machine |
| CN101925001A (en) * | 2009-06-11 | 2010-12-22 | 周苏苏 | Mobile terminal advertisement realization method, applicable mobile terminal and advertisement system |
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