CN101925001A - Mobile terminal advertisement realization method, applicable mobile terminal and advertisement system - Google Patents
Mobile terminal advertisement realization method, applicable mobile terminal and advertisement system Download PDFInfo
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Abstract
The invention discloses a mobile terminal advertisement realization method which is used for strengthening advertisement delivery effect and providing substance compensation for advertisement browse. The mobile terminal advertisement realization method comprises: receiving advertisement data from a reserved advertisement system; in a storage unit, storing the advertisement data received from a reserved advertisement system; when a first reserved incident happens in the mobile terminal, obtaining the advertisement data from the storage unit; displaying advertisement information corresponding to advertisement data in the display unit; when a second reserved incident relevant to the advertisement information happens in the mobile terminal, sending the first information to a reserved advertisement system for the reserved advertisement system to provide substance compensation for the user on the basis of the first information. The invention also discloses a method suitable for the mobile terminal and the advertisement system.
Description
Technical Field
The invention relates to the field of telecommunication value-added services, in particular to a method for realizing advertisement at a mobile terminal, the mobile terminal for realizing the method and an advertisement system.
Background
Currently, product/service providers advertise their products/services in order to promote their products and improve public awareness. In addition to the traditional media modes such as television, radio broadcast, news magazine, etc., Short message advertisement (SMS) using Short Message Service (SMS) as a carrier is also a popular marketing means.
However, short message advertising has some limitations on advertising effectiveness. Firstly, the short message sent by the short message service is too short, so that an advertisement provider can not express the advertisement content in detail, and the propaganda effect is limited; secondly, since the mobile terminal (such as a mobile phone, a PDA) is a device mainly used for personal communication, most users are not interested in spam messages such as advertisement short messages, and usually delete the spam messages directly after receiving the messages without paying attention to the content of the advertisement messages, and have complaints about the spam messages which interfere with the normal communication of the users, which affects the product promotion and user experience of the advertisement providers; thirdly, the advertisement provider cannot effectively monitor the browsing of the short message advertisement at present, and cannot know the advertisement delivery effect and adjust the advertisement strategy in a targeted manner under the condition that the information such as the browsing times of the short message advertisement cannot be obtained.
To improve the effectiveness of short message advertisements, some solutions have been proposed in the prior art:
chinese patent application No. 200510029476.9, published 3, 14, 2007, discloses "a wireless handset system and method for automatically determining advertisement target customers". In the patent, a computer server classifies commodities and commodity advertisements, a mobile phone user provides user data indicating the product preference of the mobile phone user to the computer server, and the computer server sends advertisement information to target users in a targeted manner based on the matching relationship between the user data and the commodity advertisements. By adopting the targeted advertising strategy, the advertising efficiency is improved, and the operating cost is saved.
Chinese patent application No. 200710009570.7, published 4/23/2.2008, discloses "a method and apparatus for value-added application of telecommunications for transmitting multimedia advertisement information over a communication network", in which Multimedia Messaging Service (MMS) is used to transmit advertisements to a user terminal, so that advertisement propaganda with shorter messages is more intuitive and more attractive to users.
However, no matter the method of target user transmission as described in chinese patent application No. 200510029476.9 or the method of multimedia message transmission as described in chinese patent application No. 200710009570.7, the user terminal still deletes the advertisement message immediately after receiving it without providing any incentive, and thus the advertisement effect cannot be increased.
Therefore, there is a need to provide a new advertisement implementation method, a mobile terminal and an advertisement system implementing the same, so as to solve at least one problem occurring in the prior art.
Disclosure of Invention
The present invention has been made in view of the above problems, and it is, therefore, an object of the present invention to provide a mobile terminal advertisement implementation method to improve the effectiveness of an advertisement campaign and to provide a recipient with material compensation for receiving an advertisement.
Another objective of the present invention is to provide a method for implementing advertisement on a mobile terminal, so that an advertisement provider can effectively monitor advertisement browsing, and know the times of advertisement browsing, and therefore, relatively accurately grasp the effect and influence of advertisement after being delivered.
Still another object of the present invention is to provide a method for implementing an advertisement on a mobile terminal, so that an advertisement of an advertisement provider is actively displayed on the mobile terminal for a user to read based on an input instruction of the user, thereby improving the advertisement delivery effect.
The fourth purpose of the invention is to provide a mobile terminal and an advertising system which are suitable for realizing the method.
In order to achieve one of the above objects, the present invention provides a mobile terminal advertisement implementation method, for application in a mobile terminal having a display unit and a storage unit for storing data, the method comprising:
the method comprises the following steps: receiving advertisement data from a predetermined advertisement system;
step two: storing advertisement data accepted from a predetermined advertisement system in a storage unit;
step three: acquiring advertisement data from a storage unit and displaying advertisement information corresponding to the advertisement data on a display unit when a first predetermined event occurs in the mobile terminal; and when a second predetermined event associated with the advertisement information occurs in the mobile terminal, sending the first information to a predetermined advertisement system for the predetermined advertisement system to provide compensation based on the first information.
Specifically, the first predetermined event may be sending a short message, a multimedia message (a short message, also called a multimedia message), entering a standby state, attempting to access the wireless internet, receiving a call, completing an internet connection, turning on a mobile terminal, turning off a terminal, or at least a combination of the two. The second predetermined event may be instruction information whether the user has read or not for advertisement information; the first information may be the instruction information or count information formed based on the instruction information. On the predetermined advertisement system, an advertisement provider compensates all or part of a fee loss of a user due to transmission of a short message or a multimedia message or directly gives a fee reward based on count information of the advertisement read or count information formed by counting instruction information.
In order to achieve the above another object, the present invention provides a mobile terminal advertisement implementation method, for application in a mobile terminal having a display unit and a storage unit, the method including:
the method comprises the following steps: receiving advertisement data from a predetermined advertisement system or a storage unit of the mobile terminal when a predetermined event occurs in the mobile terminal, and displaying advertisement information corresponding to the advertisement data and reminding information of whether a user has read the advertisement information on a display unit;
step two: and after the user makes instruction information aiming at the reminding information, sending the instruction information or counting information formed by counting the instruction information to the predetermined advertisement system.
Specifically, the first predetermined event may be before the transmission of the short message and/or multimedia message acknowledgement, or after the transmission of the short message and/or multimedia message acknowledgement. The reminding information can be a part of the advertisement information or can be independent from the advertisement information. And when the preset advertisement system receives the counting information or the instruction information, the number of times of browsing the advertisement can be known.
In order to achieve the above another object, the present invention provides a mobile terminal advertisement implementation method, for application in a mobile terminal having a monitoring unit, a control unit, a display unit and a storage unit, the method including:
the method comprises the following steps: after monitoring a first scheduled event, the mobile terminal monitoring unit sends first scheduled event monitoring information to the control unit;
step two: the control unit sends an advertisement data request message to a storage unit or a predetermined advertisement system after receiving the first predetermined event monitoring information, and forwards the advertisement data request message to a display unit after receiving the advertisement data sent by the storage unit or the predetermined advertisement system;
step three: the display unit displays advertisement information corresponding to the advertisement data and reminding information related to the advertisement information;
step four: after the monitoring unit monitors instruction information made by the mobile terminal user aiming at the reminding information, the control unit sends the instruction information to a predetermined advertisement system so that the predetermined advertisement system can count aiming at the advertisement information.
Specifically, the first predetermined event may be a specific key operation when the user creates a short message or a multimedia message; the reminding information comprises: whether the mobile terminal user browses the advertisement information and/or the mobile terminal user specific service tariff offer information.
According to the technical scheme, the invention has the following beneficial effects:
1. by using the mobile terminal advertisement implementation method, the mobile terminal and the advertisement system which are suitable for the method, provided by the invention, an advertisement provider can associate advertisement delivery with a specific service used by a user or a specific state of the mobile terminal (such as a short message service, such as a standby state of the mobile terminal), and provide a receiving party browsing advertisements with material compensation, so that the user can be attracted more easily and the advertisement delivery effect is improved.
2. By using the mobile terminal advertisement implementation method, the mobile terminal and the advertisement system which are suitable for the method, the information is fed back to the predetermined advertisement system after the user browses the advertisement, so that the advertisement provider can effectively monitor advertisement browsing and further master the effect and influence of the advertisement after being delivered.
3. By utilizing the mobile terminal advertisement implementation method, the mobile terminal and the advertisement system which are suitable for the method, advertisement information is actively displayed to the user after the user or the mobile terminal triggers a predetermined event, such as the creation of a short message or the standby state of the mobile terminal, so that the defect that the user directly deletes the advertisement information without browsing after receiving the advertisement information in the prior art is avoided, and the advertisement putting effect is effectively improved.
Additional features and advantages of the invention will be set forth in the description which follows, and in part will be obvious from the description, or may be learned by practice of the invention. The objectives and other advantages of the invention will be realized and attained by the structure particularly pointed out in the written description and claims hereof as well as the appended drawings.
Drawings
The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this specification, illustrate embodiments of the invention and together with the description serve to explain the principles of the invention and not to limit the invention. In the drawings:
FIG. 1 is a diagram showing a connection relationship between an advertisement system and a mobile terminal, which implements the mobile terminal advertisement method of the present invention;
FIG. 2 illustrates a flow chart of a mobile terminal advertising method embodying the present invention;
fig. 3(a) and 3(B) show two display modes of the advertisement information and the reminder information on the mobile terminal.
FIG. 4 illustrates a first embodiment of the advertising system and the mobile terminal of FIG. 1, which simultaneously illustrates the network environment in which the advertising system and the mobile terminal are located;
FIG. 5 illustrates a flow chart of an advertising method performed in the advertising system, mobile terminal and network environment shown in FIG. 4;
Detailed Description
The preferred embodiments of the present invention will be described in conjunction with the accompanying drawings, and it will be understood that they are described herein for the purpose of illustration and explanation and not limitation.
Fig. 1 shows a connection relationship diagram between an advertisement system and a mobile terminal implementing the mobile terminal advertisement method of the present invention.
As shown in fig. 1, includes: the system comprises an advertisement system 1 positioned at a network side and a mobile terminal 2 positioned at a user side, wherein the mobile terminal 2 is connected with the advertisement system 1 through a wireless communication network 3 to realize communication. In the present invention, the mobile terminal 2 may be connected to the advertisement system 1 through a short message center 30(SMSC) of the wireless communication network 3, or may access the advertisement system 1 through a wireless internet 4 based on a Wireless Application Protocol (WAP).
As shown in fig. 2, the mobile terminal advertisement method of the present invention includes:
step 1: before executing the advertisement, the advertisement system 1 first transmits a short message to the mobile terminal 2 via the short message center 30 to make the mobile terminal user register for a service;
the service may be a service such as "see the advertisement for delivery fee", and after the mobile terminal user browses the advertisement of the advertisement provider, the fee generated by a specific service of the mobile terminal user may be paid by the advertisement provider or the advertisement provider gives a fee reward to the mobile terminal user.
The short message comprises at least a teleservice ID and a callback universal resource locator (hereinafter, called "callback URL", or "bookmark") for accessing the advertising system 1. In the present invention, this teleservice ID is preferably different from the ID of the ordinary message, so that the mobile terminal can distinguish between short messages provided by the advertisement system 1 and other kinds of messages. Of course, the advertisement registration service short message and the ordinary message of the present invention may not be distinguished by using the telecommunication service ID, but instead, the user is prompted to register the service by using the short message content description, for example, the short message content may be: service function of 'whether to accept' sending advertisement when sending short message by mobile phone, and user can send free short message? ".
Step 2: the mobile terminal 2 responds to the short message and uses the callback URL to establish the connection from the mobile terminal 2 to the advertisement system 1 so as to access the advertisement system 1;
the mobile terminal user either uses the callback URL directly to access the advertising system 1 based on the determination of the teleservice ID or, after confirmation of the content of the short message, uses the callback URL to access the advertising system 1. Before establishing a connection between the mobile terminal 2 and the advertisement system 1, the mobile terminal 2 may feed back a short message response to the short message center 30 to indicate that the mobile terminal user confirms registration of the service. Of course, in order to facilitate the advertisement system 1 to count the registered users and know the advertisement delivery effect, the short message center 30 may synchronize the mobile terminal user confirmation registration message to the advertisement system 1 periodically or in real time.
When the mobile terminal 2 uses the callback URL, it can connect to the advertisement system 1 based on the wireless internet 4 of a certain network protocol supported by the wireless communication network, such as the wireless application protocol WAP.
And step 3: the mobile terminal 2 downloads an advertisement service function client from the advertisement system 1;
the advertisement service function client is installed in the mobile terminal 2 based on the operation of the mobile terminal user, or does not require any user intervention or action, and the advertisement service function client is installed in the mobile terminal 2 by itself. The advertisement service function client may provide a function of monitoring for a predetermined event, such as a key operation, a display operation, on various mobile terminals.
And 4, step 4: the advertisement system 1 sends advertisement data to the mobile terminal 2 and the advertisement data is stored locally by the mobile terminal 2;
in step 4, the mobile terminal 2 may request specific advertisement data from the advertisement system 1 through the advertisement service function client, for example, an advertisement type identifier that is interested by the mobile terminal user is carried in the advertisement data request message, and the advertisement system 1 provides the advertisement data to the mobile terminal 2 based on the advertisement type identifier.
Of course, the advertisement system 1 may also push advertisement data to the mobile terminal 2 at regular or irregular time, in which case, the advertisement data may be general advertisement data that is not targeted, or specific advertisement data determined by the advertisement system 1 and the mobile terminal 2 through negotiation. The negotiation may be performed at any time after the mobile terminal user registers for the service, in a manner that at least includes: the mobile terminal user logs in the Web site of the advertisement system 1 through the PC or the mobile terminal, and selects an advertisement type to be issued to the mobile terminal user on the Web site.
Whether the mobile terminal 2 actively requests or the advertisement system 1 pushes, the advertisement system 1 and the mobile terminal 2 can transmit the request message and/or push advertisement data based on the wireless internet 4 connection, or push advertisement data through the short message center 30.
And 5: when a first predetermined event occurs in the mobile terminal 2, the mobile terminal 2 acquires advertisement data stored locally and displays advertisement information corresponding to the advertisement data;
specifically, examples of the first predetermined event related to displaying the advertisement information may be sending a short message, a multimedia message, entering a standby state, attempting to access the wireless internet, receiving a call, completing an internet connection, turning on the mobile terminal, turning off the terminal, or at least a combination of the two.
Taking the first predetermined event of sending short message as an example, when the mobile terminal user creates a short message or sends a short message, after pressing a specific button or a specific combination button, the advertisement service function client on the mobile terminal 2 monitors the event, triggers the mobile terminal 2 to obtain advertisement data stored locally, and directly displays the advertisement data on the screen of the mobile terminal 2 for the user to browse.
Of course, a variety of advertisement data may be stored in the mobile terminal 2 at the same time, and each advertisement data may be mapped to a corresponding terminal event. Furthermore, a plurality of types of advertisement data may be mapped to a certain terminal event, so that each of the plurality of advertisement information is displayed in a loop when the event to which the advertisement data is mapped occurs on the mobile terminal 2. In a preferred embodiment, it can be set that when two predetermined events, namely entering the standby state and sending the short message, occur, a first type of advertisement, such as a travel type advertisement, is displayed on the mobile terminal 2; or when a predetermined event of sending a short message occurs, the travel advertisement and the product advertisement are continuously displayed on the mobile terminal 2. The mapping relationship between the terminal event and the corresponding advertisement display may be preset by the advertisement system 1 when pushing advertisement data, or may be set by the mobile terminal user at the advertisement service function client.
Step 6: when a second predetermined event associated with the advertisement information occurs in the mobile terminal, the first information is transmitted to the advertisement system for the predetermined advertisement system to provide compensation based on the first information.
Specifically, the second predetermined event may be instruction information of whether the user has read the displayed advertisement information by the user. After the user views the displayed advertisement information, the user may indicate that the advertisement information has been viewed by pressing a specific button to input an instruction, such as an OK key or a confirmation key. The first information may be feedback information carrying the instruction information, or may be counting information formed by statistics on the mobile terminal 2. In the advertisement system, an advertisement provider compensates for all or part of a fee loss of a user due to transmission of a short message, a multimedia message, or the like, or directly gives a fee award, based on count information of the advertisement read or count information formed by counting instruction information.
Certainly, the advertisement system 1 is generally managed by an advertisement Provider (SP), and the short message center 30 is generally operated by a telecommunication Service Provider, and in a similar Service such as "see the advertisement delivery charge" promoted by the advertisement Provider and the telecommunication Service Provider in cooperation, in order to ensure accurate settlement, the first information indicating that the user browses the advertisement is respectively sent to the short message center 30 and the advertisement system 1 for statistics through the short message center 30 and the advertisement system 1 as a data basis for settlement of charges of both parties.
For example, a certain registered service user sends a short message of 0.1 yuan/piece, and after the user watches advertisement information in the short message, the short message center 30 and the advertisement system 1 count the number based on the feedback information of the mobile terminal 2, respectively, after the user sends 5 short messages and confirms that the corresponding advertisement information is browsed, the advertisement provider pays 0.5 yuan for the telecommunication service provider, and the telecommunication service provider does not deduct the fee for the 5 short messages sent by the mobile terminal user.
Of course, for a predetermined event such as entering a standby state, attempting to access the wireless internet, receiving a call, completing an internet connection, turning on the mobile terminal, turning off the terminal, or at least a combination of the two, after the user views advertisement information, the short message center 30 and the advertisement system 1 are respectively counted based on feedback information of the mobile terminal 2, provided with a material compensation such as money by the advertisement provider, and compensated to the user via the telecommunication service provider.
In summary, fig. 1 and fig. 2 show a preferred embodiment of the present invention, and the transformations and combinations of the transformations performed in the preferred embodiment also constitute the protection scope of the present invention without departing from the essential technical idea of the present invention:
in the preferred embodiment of the first modification, the advertisement data is downloaded and stored in the mobile terminal 2 in step 4, and it can be set that after a predetermined event occurs in the mobile terminal 2 in step 5, that is, after a predetermined event occurs in the mobile terminal 2, the mobile terminal 2 triggers the advertisement service function client to request the advertisement data from the advertisement system 1, and displays the received advertisement data on the screen of the mobile terminal 2. This way it is possible to avoid that the mobile terminal 2 occupies the memory capacity of the mobile terminal 2 due to the pre-saving of advertisement data.
Of course, in this alternative preferred embodiment, the mobile terminal 2 may request the advertisement data via a relay in the short message center 30.
In another alternative preferred embodiment, as shown in fig. 3(a) and 3(B), when the advertisement information corresponding to the advertisement data is displayed in step 5, a reminder indicating whether the user has read the advertisement information may be displayed at a certain position of the advertisement information, such as the top or the bottom; or the reminding information which independently exists is displayed in parallel or in sequence with the advertisement information.
Meanwhile, in step 6, after the user makes a key selection for the reminder message (i.e. a second predetermined event), the advertisement service function client determines the value of the user, and if the user has browsed the advertisement, a short message (a first message) is constructed and sent to the advertisement system 1 via the short message center 30, and in the advertisement system 1, the advertisement browsing amount can be respectively counted according to the user. In order to ensure the correctness of the statistical data and the settlement basis between the advertisement provider and the telecommunication service provider, the short message center may count and count the advertisement browsing amount, and in practice, the short message center 30 may count the number of messages from a certain user to the advertisement system 1.
Fig. 4 shows a preferred embodiment of the advertising system 1 and the mobile terminal 2 shown in fig. 1, which simultaneously shows the network environment where the advertising system 1 and the mobile terminal 2 are located. The advertisement system 1 according to the embodiment includes: download unit 10, registration unit 11, and statistics unit 12.
The downloading unit 10 is used to store two information, one is used to store various advertisement data of advertisement providers, and the other is used to store advertisement service function clients. The advertisement data can be in text and multimedia forms, and are sorted according to a certain mode.
In a preferred embodiment, the advertisement data may be categorized by registered users, or by advertisement type. The advertisement service function client, which is downloaded and installed into the mobile terminal 2 via a request of the mobile terminal 2, may monitor key operations of the user of the mobile terminal 2 and thus processes thereafter.
A registration unit 11 for storing the registration information of the user, which can be synchronized from the short message center 30 interconnected with the advertisement system 1 or the advertisement system 1 can be stored by itself when the mobile terminal 2 downloads the advertisement service function client.
The counting unit 12 is used for counting the times of browsing the displayed advertisement information when the user is at the predetermined event of the mobile terminal 2, so as to be used as the basis for the settlement of the subsequent fee with the telecommunication service provider.
The mobile terminal 2 according to the embodiment, which can support the downloading and installation of the advertisement service function client, includes: a monitoring unit 20, a control unit 21, a storage unit 22 and a display unit 23.
The monitoring unit 20 is used for monitoring a specific event triggered on the mobile terminal 2, such as monitoring a key of a user, monitoring whether the mobile terminal enters a standby state, attempting to access the wireless internet, receiving a call, completing an internet connection, turning on the mobile terminal, turning off the terminal, or at least a combination of the two.
In a preferred embodiment, the monitoring unit 20 is provided in the advertisement service function client, i.e. the monitoring unit 20 is installed on the mobile terminal 2 after the advertisement service function client downloads and installs the advertisement service function client.
A control unit 21, interconnected with the monitoring unit 20, the display unit 22 and the storage unit 23, controls the processing of the entire mobile terminal 2.
A storage unit 22 for storing the advertisement data pushed from the advertisement system 1, which can be cached in the storage unit 23 after the advertisement service function client downloads.
And a display unit 23 for displaying advertisement information corresponding to the advertisement data after receiving the advertisement data in the storage unit 22.
Referring again to fig. 4, there is shown a first channel connecting the mobile terminal 2 with the advertisement system 1, on which a short message center 30 and a short message gateway 31 are provided, and a second channel connecting the mobile terminal 2 with the advertisement system 1, on which a WAP gateway is provided. The first channel is carried on the mobile communication network 3, and the second channel is carried on the wireless internet 4. In the present invention, the first channel and the second channel may relate to other network elements and interactions, and are omitted here because they do not relate to the core idea of the present invention and belong to the field of the prior art.
Fig. 5 is a flowchart illustrating an advertising method performed in the advertising system 1, the mobile terminal 2 and the network environment shown in fig. 4;
step 1: the advertisement system 1 firstly sends a short message to the mobile terminal 2 via a first channel comprising a short message gateway 31 and a short message center 30 to register a mobile terminal user with a service, wherein the short message comprises a 'bookmark' and a message body for inquiring whether the user is registered;
specifically, the short message gateway 31 is used to implement protocol conversion and routing between the advertisement system 1 and the short message center 30. The "bookmark" may be a URL connected to the advertisement system 1 through the wireless internet, or IP address information of the advertisement system 1.
Step 2: after the mobile terminal 2 replies to the message body, the reply is fed back to the short message center 30, and the registration relationship is stored by the short message center 30;
alternatively, the registration relationship stored by the short message center 30 may be synchronized into the registration unit 11 of the advertisement system 1.
And step 3: the mobile terminal 2 establishes a WAP download connection from the mobile terminal 2 to the advertisement system 1 via a WAP gateway by using the bookmark;
and 4, step 4: after receiving the WAP download request from the mobile terminal 2, the advertisement system 1 pushes an advertisement service function client to the mobile terminal 2 by the download unit 10;
and 5: installing an advertisement service function client in the mobile terminal 2, wherein the advertisement system 1 actively pushes advertisement data to the mobile terminal 2 through a second channel or pushes the advertisement data to the mobile terminal 2 through a first channel, and the advertisement data is stored in a storage unit 22 of the mobile terminal 2;
specifically, the mapping relationship between the at least one advertisement data and a predetermined event of the mobile terminal 2 may be set by the mobile terminal user in the advertisement service function client, or may be preset by the advertisement system 1 before the advertisement data is pushed.
Step 6: when a predetermined event, such as the creation of a short message, occurs in the mobile terminal 2, the monitoring unit 20 of the mobile terminal 2 monitors the key operation of the user and matches the predetermined event set in advance in the mobile terminal 2, requests an advertisement display to the control unit 21;
and 7: the control unit 21 of the mobile terminal 2 sends an advertisement data request message to the storage unit 22, and after receiving the advertisement data sent by the storage unit 22, forwards the advertisement data to the display unit 23;
alternatively, the advertisement data may be forwarded directly from the storage unit 22 to the display unit 23.
And 8: the display unit 23 of the mobile terminal 2 displays advertisement information corresponding to the advertisement data for the user to browse;
when the advertisement information is displayed, the reminding information can be displayed simultaneously or sequentially so as to remind the user to answer whether the advertisement is read or not.
And step 9: when the user replies to the reminding message of whether the advertisement has been read, such as by pressing OK or OK key, the monitoring unit 20 of the mobile terminal 2 monitors the reply of the user, and if the advertisement has been read, automatically constructs a short message indicating that the advertisement has been viewed, and sends the short message to the advertisement system 1 via the short message center 30 and the short message gateway 31, and the statistical unit 12 of the advertisement system 1 performs advertisement viewing statistics according to the user.
Of course, in order to ensure the accuracy of the statistical data and the settlement of the fee between the advertisement provider and the telecommunication service provider, in the process of sending the short message indicating that the advertisement has been browsed to the advertisement system 1, the short message center 30 may also count the number of short messages from a certain user to the advertisement system to realize the number of times that a certain user has browsed the advertisement.
In actual operation, the advertisement provider and the telecommunication service provider provide advertisement putting cost and payment cost for services like "see advertisement sending cost" and the like to the telecommunication service provider based on respective statistical quantities, and the subsequent telecommunication service provider gives user cost or material reward based on the statistical quantities respectively.
Of course, after the advertising process, the short message (predetermined event) that the user first created is still delivered as usual.
Fig. 4 and 5 illustrate the technical idea of the present invention by taking the sending of short message as an example, and of course, after the conversion is performed on the basis of fig. 4 and 5, the present invention can also be applied to the multimedia message service to implement the "watching the advertising fee". Except that the network element is transformed by the short Message center 30 into a Multimedia Message center (MMSC).
When the predetermined event is "the mobile terminal enters a standby state, attempts to access the wireless internet, receives a call, completes an internet connection, turns on the mobile terminal, turns off the terminal, or a combination of at least the two," the service processing flow is similar to that of fig. 4 and 5, except that the monitoring unit 20 monitors objects, such as key operations of the user during the transmission of the short message, and monitors a state change of the mobile terminal 2 in the standby state.
In summary, according to the mobile terminal advertisement implementation method, the mobile terminal and the advertisement system using the method provided by the present invention, an advertisement provider can associate advertisement delivery with a specific service used by a user or a specific state of the mobile terminal (such as a short message service, for example, a standby state of the mobile terminal), and provide a recipient browsing advertisements with material compensation, so as to attract users more easily and improve advertisement delivery effect; meanwhile, the advertisement provider can monitor the browsing times of the delivered advertisements, and further master the effect and influence of the delivered advertisements.
The above description is only a preferred embodiment of the present invention and is not intended to limit the present invention, and various modifications and changes may be made by those skilled in the art. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention should be included in the protection scope of the present invention.
Claims (16)
1. A mobile terminal advertisement implementation method for use in a mobile terminal having a display unit and a storage unit for storing data, the method comprising:
the method comprises the following steps: receiving advertisement data from a predetermined advertisement system;
step two: storing advertisement data accepted from a predetermined advertisement system in a storage unit; and
step three: acquiring advertisement data from a storage unit and displaying advertisement information corresponding to the advertisement data on a display unit when a first predetermined event occurs in the mobile terminal; and when a second predetermined event associated with the advertisement information occurs in the mobile terminal, sending the first information to a predetermined advertisement system for the predetermined advertisement system to provide compensation based on the first information.
2. The method of claim 1, wherein the first predetermined event is at least one of: sending a short message, a multimedia message, entering a standby state, attempting to access the wireless internet, receiving a call, completing an internet connection, turning on the mobile terminal, and turning off the terminal.
3. The method of claim 1, wherein the second predetermined event is instruction information of whether the user has read or not for advertisement information.
4. The method of claim 3, wherein the first information is instruction information or a message constructed based on instruction information.
5. The method of claim 1, further comprising, before step one, step a: and sending a service registration notification message to the mobile terminal, and establishing connection between the mobile terminal and a predetermined advertisement system after the mobile terminal confirms registration so that the advertisement system can push a service client to the mobile terminal.
6. A mobile terminal advertisement implementation method is applied to a mobile terminal with a display unit and a storage unit, and comprises the following steps:
the method comprises the following steps: receiving advertisement data from a predetermined advertisement system or a storage unit of the mobile terminal when a predetermined event occurs in the mobile terminal, and displaying advertisement information corresponding to the advertisement data and reminding information of whether a user has read the advertisement information on a display unit;
step two: after the user makes instruction information aiming at the reminding information, the mobile terminal sends a message showing that the advertisement information is read to the predetermined advertisement system.
7. The method of claim 6, wherein the predetermined event is: the short message confirms before sending or when the short message is created.
8. The method of claim 6, wherein the reminder information is part of the advertisement information or exists separately from the advertisement information.
9. A mobile terminal advertisement implementation method is applied to a mobile terminal with a monitoring unit, a control unit, a display unit and a storage unit, and comprises the following steps:
the method comprises the following steps: after monitoring a predetermined event, the mobile terminal monitoring unit sends the predetermined event monitoring information to the control unit;
step two: the control unit sends an advertisement data request message to a storage unit or a predetermined advertisement system after receiving the predetermined event monitoring information, and forwards the advertisement data request message to a display unit after receiving the advertisement data sent by the storage unit or the predetermined advertisement system;
step three: the display unit displays advertisement information corresponding to the advertisement data and reminding information related to the advertisement information;
step four: after the monitoring unit monitors instruction information made by the mobile terminal user aiming at the reminding information, the control unit sends instruction information or information formed based on the instruction information to the predetermined advertisement system so that the predetermined advertisement system can count aiming at the advertisement information.
10. The method of claim 9, further comprising, before step one, step a: and sending a service registration notification message to the mobile terminal, and after the mobile terminal confirms registration, pushing the service client to the mobile terminal by the preset advertisement system.
11. The method of claim 10, wherein the service registration notification message comprises at least: the mobile terminal downloads the bookmark of the service client and the message body related to the service from the advertisement system.
12. A mobile terminal advertisement realization method is applied to a network architecture comprising a mobile terminal, an advertisement system, a short message gateway, a WAP gateway and a short message center, wherein a first channel is formed among the mobile terminal, the short message center, the short message gateway and the advertisement system, and a second channel is formed among the mobile terminal, the WAP gateway and the advertisement system, the method comprises the following steps:
the method comprises the following steps: the advertisement system sends a service registration notification message to the mobile terminal based on the first channel, and after the mobile terminal confirms registration, the advertisement system pushes a service client to the mobile terminal from the second channel;
step two: the advertisement system pushes advertisement data to the mobile terminal from the first channel or the second channel;
step three: the method comprises the steps that after a mobile terminal monitors a preset event, advertisement data are obtained and advertisement information is displayed;
step four: after the user confirms browsing aiming at the advertisement information, the mobile terminal feeds back the first message to the advertisement system and/or the short message center from the first channel, so that the advertisement system and/or the short message center counts the advertisement browsing quantity of the user based on the first message.
13. The method of claim 12, wherein the service registration notification message includes a resource locator, and in step one, the mobile terminal accesses the advertisement system through the resource locator to request the service client.
14. The method of claim 12, wherein in step three, a prompt message for the user to see whether the advertisement information has been viewed is displayed simultaneously with the display of the advertisement information, and the first message is a short message indicating that the user has viewed the advertisement information.
15. A mobile terminal, comprising: a monitoring unit, a control unit, a display unit and a storage unit, wherein,
the monitoring unit is used for monitoring a predetermined event and sending monitoring information of the predetermined event to the control unit;
the control unit is used for sending an advertisement data request message to a storage unit or a predetermined advertisement system after receiving the predetermined event monitoring information, and forwarding the advertisement data request message to a display unit after receiving the advertisement data sent by the storage unit or the predetermined advertisement system;
the display unit is used for displaying advertisement information corresponding to the advertisement data and reminding information related to the advertisement information;
the monitoring unit is further used for sending an instruction message or a message formed based on the instruction message to the predetermined advertisement system after monitoring the instruction message made by the mobile terminal user aiming at the reminding information, so that the predetermined advertisement system can count aiming at the advertisement information.
16. An advertisement system for pushing a service registration notification message and advertisement data to a mobile terminal, comprising: the device comprises a downloading unit, a registering unit and a counting unit; wherein,
the downloading unit is used for storing advertisement data and a service client, pushing the service client to the mobile terminal after the mobile terminal feeds back aiming at the service registration notification message, and actively or passively pushing the advertisement data to the mobile terminal;
the registration unit is used for storing the registration information of the user based on the feedback of the mobile terminal service notification message;
and the counting unit is used for counting the times of browsing the advertisement information displayed on the mobile terminal when a predetermined event of the mobile terminal occurs.
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| CN2009101079274A CN101925001A (en) | 2009-06-11 | 2009-06-11 | Mobile terminal advertisement realization method, applicable mobile terminal and advertisement system |
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| CN2009101079274A CN101925001A (en) | 2009-06-11 | 2009-06-11 | Mobile terminal advertisement realization method, applicable mobile terminal and advertisement system |
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