CN108256902A - Moving advertising screen control method, device and moving advertising screen - Google Patents
Moving advertising screen control method, device and moving advertising screen Download PDFInfo
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- CN108256902A CN108256902A CN201711467570.1A CN201711467570A CN108256902A CN 108256902 A CN108256902 A CN 108256902A CN 201711467570 A CN201711467570 A CN 201711467570A CN 108256902 A CN108256902 A CN 108256902A
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- 238000000034 method Methods 0.000 title claims abstract description 42
- 230000001737 promoting effect Effects 0.000 claims abstract description 121
- 238000004590 computer program Methods 0.000 claims 1
- 238000000151 deposition Methods 0.000 claims 1
- 230000000694 effects Effects 0.000 description 3
- 238000004364 calculation method Methods 0.000 description 2
- 238000010586 diagram Methods 0.000 description 2
- 238000005259 measurement Methods 0.000 description 1
- 230000003287 optical effect Effects 0.000 description 1
- 230000001052 transient effect Effects 0.000 description 1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
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Abstract
The present invention provides a kind of moving advertising screen control method, the method includes：Obtain current geographic position；Corresponding promotional literature playlist is inquired according to current geographic position；Promotional literature is played according to the promotional literature playlist.The invention also includes a kind of moving advertising screen control device and a kind of moving advertising screens.The present invention solves the problems, such as that advertisement screen broadcasting content is played by permanent order in the prior art, promotional literature can be played according to geographical location, advertisement is launched more accurate.
Description
Technical field
The present invention relates to advertisement field, in particular to moving advertising screen control method, device and moving advertising screen.
Background technology
In the vehicles such as bus, taxi, moving advertising screen is set up, for publicizing culture, commercial advertisement.It moves
Dynamic advertisement screen institute advertisement to play file is typically by pre-setting played in order, it is impossible to be changed with place.It is and different
Place often consumer groups, commercial audience difference is larger, and the advertising results acquired by fixed played in order pattern are poor.
The problem of middle advertisement screen broadcasting content is played by permanent order for the above-mentioned prior art not yet proposes effective at present
Solution.
Invention content
The present invention is directed to solve above-mentioned technical problem at least to a certain extent.
The present invention provides a kind of moving advertising screen control method, device and moving advertising screen, to solve advertisement screen broadcasting
The problem of content is played by permanent order.
One side according to embodiments of the present invention provides a kind of moving advertising screen control method, the method includes：
Obtain current geographic position；
Corresponding promotional literature playlist is inquired according to current geographic position；
Promotional literature is played according to the promotional literature playlist.
Other side according to embodiments of the present invention provides a kind of moving advertising screen control device 1, and described device 1 is wrapped
It includes：
Acquisition module, for obtaining current geographic position；
Enquiry module, for inquiring corresponding promotional literature playlist according to current geographic position；
Playing module, for playing promotional literature according to the promotional literature playlist.
Another aspect according to embodiments of the present invention, provides a kind of moving advertising screen, and the moving advertising screen includes
Main control module, geographic position module and display screen；
The main control module includes memory and is coupled to the processor of the memory；
The geographic position module is used to obtain geographical location information and is sent to the main control module；
The display screen is electrically connected with the main control module, and for playing promotional literature, the promotional literature includes word, image
With or video.
Compared with prior art, have the advantages of technical solution of the present invention：
1st, according to geographical position enquiring promotional literature playlist, and advertisement is played according to promotional literature playlist, it can be right
Different advertisements, good advertising effect more accurate to the positioning of commercial audience should be played in diverse geographic location；
2nd, by system Auto-matching geographical location attribute, the playlist corresponding to diverse geographic location can be automatically generated,
Can be easy to use with real-time update playlist, do not need to cumbersome manual set-up process；
3rd, according to matching degree shuffle promotional literature, the promotional literature probability of occurrence higher that matching degree is high, matching degree can be made
Low advertisement probability of occurrence is low.
The present invention solves the problems, such as that advertisement screen broadcasting content is played by permanent order in the prior art, and providing one kind can
To play moving advertising screen control method, device and the moving advertising screen of promotional literature according to geographical location.
Description of the drawings
Fig. 1 is the moving advertising screen control method flow chart of the embodiment of the present invention.
Fig. 2 is that the moving advertising screen control method of further embodiment of this invention sets the corresponding promotional literature in geographical location to broadcast
Emplace table flow chart of steps.
Fig. 3 is the moving advertising screen controling device structure diagram of the embodiment of the present invention.
Fig. 4 is the moving advertising screen structure diagram of the embodiment of the present invention.
Wherein：1st, moving advertising screen control device；10th, moving advertising screen；11st, main control module；12nd, geographic position module；
13rd, display screen；14th, memory；15th, processor；101st, acquisition module；102nd, enquiry module；103rd, playing module；104th, it sets
Module；105th, matching module；106th, generation module.
Specific embodiment
The attached figures are only used for illustrative purposes and cannot be understood as limitating the patent.
The following further describes the technical solution of the present invention with reference to the accompanying drawings and examples.
Embodiment 1
As shown in Figure 1, one side according to embodiments of the present invention, provides a kind of moving advertising screen control method, the method
Including：
S110：Obtain current geographic position；
S120：Corresponding promotional literature playlist is inquired according to current geographic position；
S130：Promotional literature is played according to the promotional literature playlist.
Advertisement is played according to geographical position enquiring promotional literature playlist, and according to promotional literature playlist, it can be with
Different advertisements, good advertising effect more accurate to the positioning of commercial audience are played corresponding to diverse geographic location.
In specific implementation process, before the corresponding promotional literature playlist step according to current geographic position inquiry
It further includes：
The corresponding promotional literature playlist in geographical location is set.
It specifically, can be by artificial before inquiring corresponding promotional literature playlist step according to current geographic position
The corresponding promotional literature playlist of mode or system Auto-matching mode setting geographical location.
As shown in Fig. 2, in specific implementation process, it is described that the corresponding promotional literature playlist step in geographical location is set
It further includes：
S116：Promotional literature attribute is set；
S117：Obtain geographical location attribute；
S118：Calculate the matching degree of geographical location attribute and the promotional literature attribute；
S119：Promotional literature playlist is generated according to the matching degree of geographical position attribution and the promotional literature attribute.
By system Auto-matching geographical location attribute, the played column corresponding to diverse geographic location can be automatically generated
Table, can be easy to use with real-time update playlist, does not need to cumbersome manual set-up process.
Specifically, promotional literature attribute is set；Geographical location is obtained from pre-stored electronic map in a certain range
Interior place name；The attribute in the place is judged according to a certain range of place name；Calculate the geographical location attribute with
The matching degree of the promotional literature attribute；It should according to the generation of the matching degree of current geographic position attribute and the promotional literature attribute
The corresponding promotional literature playlist in geographical location.
For example, the attribute of setting promotional literature A is number, the attribute of promotional literature B is stationery；It is certain to obtain geographical location
In the range of place name, the attribute in the place is judged according to a certain range of place name, if geographical location is computer city,
The information such as a large amount of computer, digital product sale monopoly are included in 500 meters of accessed place names, then judge the site attribute
For digital commercial circle；The matching degree of the geographical location attribute and the promotional literature attribute is calculated, such as the digital commercial circle of computer city
It is very high with the matching degree of promotional literature A attributes, and the digital commercial circle of computer city is low with the matching degree of promotional literature B attributes,；Root
The corresponding promotional literature in the geographical location is generated according to current geographic position attribute and the matching degree of the promotional literature attribute to play
During list, promotional literature A is come since matching degree is big before promotional literature B.
In specific implementation process, the promotional literature broadcasting time for sorting forward in the promotional literature playlist is higher than
The promotional literature of sequence rearward.
In specific implementation process, the promotional literature playlist includes filename, file path and matching degree.Matching
It spends big promotional literature sequence and plays the probability promotional literature small more than matching degree；It is described according to the promotional literature playlist
Promotional literature step is played to further include：
According to the promotional literature under file path described in matching degree shuffle.
According to matching degree shuffle promotional literature, the promotional literature probability of occurrence higher that matching degree is high can be made, matched
It is low to spend low advertisement probability of occurrence, good advertising effect.
The embodiment of the present invention solves the problems, such as that advertisement screen broadcasting content is played by permanent order in the prior art, is provided
A kind of moving advertising screen control method that promotional literature can be played according to geographical location.
Embodiment 2
As shown in figure 3, other side according to embodiments of the present invention, provides a kind of moving advertising screen control device 1, the dress
1 is put to include：
Acquisition module 101, for obtaining current geographic position；
Enquiry module 102, for inquiring corresponding promotional literature playlist according to current geographic position；
Playing module 103, for playing promotional literature according to the promotional literature playlist.
As shown in figure 3, in specific implementation process, described device 1 further includes：
Setup module 104, for setting the corresponding promotional literature playlist in geographical location.
It specifically, can be by artificial before inquiring corresponding promotional literature playlist step according to current geographic position
The corresponding promotional literature playlist of mode or system Auto-matching mode setting geographical location.
As shown in figure 3, in specific implementation process, described device 1 further includes：
The setup module 104 is additionally operable to setting promotional literature attribute；
The acquisition module 101 is additionally operable to obtain geographical location attribute；
Matching module 105, for calculating the matching degree of geographical location attribute and the promotional literature attribute；
Generation module 106, for being broadcast according to the matching degree generation promotional literature of geographical position attribution and the promotional literature attribute
Emplace table.
For example, setting promotional literature attribute；Obtain a certain range of place name in geographical location；According in a certain range
Place name judge the attribute in the place；Calculate the matching degree of the geographical location attribute and the promotional literature attribute；Root
The corresponding promotional literature in the geographical location is generated according to current geographic position attribute and the matching degree of the promotional literature attribute to play
List.
For example, the attribute of setting promotional literature A is number, the attribute of promotional literature B is stationery；It is certain to obtain geographical location
In the range of place name, the attribute in the place is judged according to a certain range of place name, if geographical location is computer city,
The information such as a large amount of computer, digital product sale monopoly are included in 500 meters of accessed place names, then judge the site attribute
For digital commercial circle；The matching degree of the geographical location attribute and the promotional literature attribute is calculated, such as the digital commercial circle of computer city
It is very high with the matching degree of promotional literature A attributes, and the digital commercial circle of computer city is low with the matching degree of promotional literature B attributes,；Root
The corresponding promotional literature in the geographical location is generated according to current geographic position attribute and the matching degree of the promotional literature attribute to play
During list, promotional literature A is due to matching degree and sequentially before promotional literature B.
In specific implementation process, the matching degree step for calculating geographical location attribute and the promotional literature attribute
In, it calculates geographical location attribute and text similarity measurement algorithm may be used in the matching degree of the promotional literature attribute.
In specific implementation process, the promotional literature broadcasting time for sorting forward in the promotional literature playlist is higher than
The promotional literature of sequence rearward.
In specific implementation process, the promotional literature playlist includes filename, file path and matching degree, matching
It spends big promotional literature sequence and plays the probability promotional literature small more than matching degree, described device 1 further includes：
The playing module 103, the promotional literature being additionally operable under the file path according to matching degree shuffle.
The embodiment of the present invention solves the problems, such as that advertisement screen broadcasting content is played by permanent order in the prior art, is provided
A kind of moving advertising screen control device that promotional literature can be played according to geographical location.
Embodiment 3
As shown in figure 4, another aspect according to embodiments of the present invention, provides a kind of moving advertising screen 10, the movement is wide
It accuses screen 10 and includes main control module 11, geographic position module 12 and display screen 13；
The main control module 11 includes memory 14 and is coupled to the processor 15 of the memory 14, and processor 15 is configured as
Instruction based on storage in memory 14 performs the moving advertising screen control method in some arbitrary embodiments in the disclosure.
Memory 14 is such as can include system storage, fixed non-volatile memory medium.System storage is for example
It is stored with operating system, application program, Boot loader（Boot Loader）, database and other programs etc.；
The geographic position module 12 is used to obtain geographical location information and is sent to the main control module 11.
The display screen 13 is electrically connected with the main control module 11, and for playing promotional literature, the promotional literature includes
Word, image and or video.
The embodiment of the present invention solves the problems, such as that advertisement screen broadcasting content is played by permanent order in the prior art, is provided
A kind of moving advertising screen that promotional literature can be played according to geographical location.
Those skilled in the art should be understood that embodiment of the disclosure can be provided as method, system or computer journey
Sequence product.Therefore, in terms of the disclosure can be used complete hardware embodiment, complete software embodiment or combine software and hardware
The form of embodiment.Moreover, the calculating for wherein including computer usable program code in one or more can be used in the disclosure
Machine can use non-transient storage medium（Including but not limited to magnetic disk storage, CD-ROM, optical memory etc.）The meter of upper implementation
The form of calculation machine program product.
So far, moving advertising screen control method, device, moving advertising screen and the meter according to the disclosure is described in detail
Calculation machine readable storage medium storing program for executing.In order to avoid covering the design of the disclosure, some details known in the field are not described.Ability
Field technique personnel as described above, can be appreciated how to implement technical solution disclosed herein completely.
Disclosed method and system may be achieved in many ways.For example, can by software, hardware, firmware or
Software, hardware, firmware any combinations realize disclosed method and system.The said sequence of the step of for the method
Merely to illustrate, the step of disclosed method, is not limited to sequence described in detail above, special unless otherwise
It does not mentionlet alone bright.In addition, in some embodiments, the disclosure can be also embodied as recording program in the recording medium, these programs
Including being used to implement the machine readable instructions according to disclosed method.Thus, the disclosure also covers storage for performing basis
The recording medium of the program of disclosed method.
Although some specific embodiments of the disclosure are described in detail by example, the skill of this field
Art personnel it should be understood that above example merely to illustrating rather than in order to limit the scope of the present disclosure.The skill of this field
Art personnel are it should be understood that can modify to above example in the case where not departing from the scope of the present disclosure and spirit.This public affairs
The range opened is defined by the following claims.
Claims (10)
1. a kind of moving advertising screen control method, which is characterized in that the method includes：
Obtain current geographic position；
Corresponding promotional literature playlist is inquired according to current geographic position；
Promotional literature is played according to the promotional literature playlist.
2. moving advertising screen control method according to claim 1, which is characterized in that described to be looked into according to current geographic position
It is further included before asking corresponding promotional literature playlist step：
The corresponding promotional literature playlist in geographical location is set.
3. moving advertising screen control method according to claim 2, which is characterized in that the setting geographical location is corresponding
Promotional literature playlist step further includes：
Promotional literature attribute is set；
Obtain geographical location attribute；
Calculate the matching degree of geographical location attribute and the promotional literature attribute；
Promotional literature playlist is generated according to the matching degree of geographical position attribution and the promotional literature attribute.
4. moving advertising screen control method according to claim 3, which is characterized in that the promotional literature playlist packet
Include filename, file path and matching degree；The big promotional literature sequence of matching degree plays probability and is more than the small advertisement text of matching degree
Part；It is described to be further included according to promotional literature playlist broadcasting promotional literature step：
According to the promotional literature under file path described in matching degree shuffle.
5. a kind of moving advertising screen control device, which is characterized in that described device includes：
Acquisition module, for obtaining current geographic position；
Enquiry module, for inquiring corresponding promotional literature playlist according to current geographic position；
Playing module, for playing promotional literature according to the promotional literature playlist.
6. moving advertising screen control device according to claim 5, which is characterized in that described device further includes：
Setup module, for setting the corresponding promotional literature playlist in geographical location.
7. moving advertising screen control device according to claim 6, which is characterized in that described device further includes：
The setup module is additionally operable to setting promotional literature attribute；
The acquisition module is additionally operable to obtain geographical location attribute；
Matching module, for calculating the matching degree of geographical location attribute and the promotional literature attribute；
Generation module, for generating promotional literature played column according to the matching degree of geographical position attribution and the promotional literature attribute
Table.
8. moving advertising screen control device according to claim 7, which is characterized in that the promotional literature playlist packet
Filename, file path and matching degree are included, the big promotional literature sequence of matching degree plays probability and is more than the small advertisement text of matching degree
Part, described device further include：
The playing module, the promotional literature being additionally operable under the file path according to matching degree shuffle.
9. a kind of moving advertising screen, which is characterized in that the moving advertising screen includes main control module, geographic position module and display
Screen；
The main control module includes memory and is coupled to the processor of the memory, and the processor is configured as being based on depositing
The instruction in the memory device is stored up, performs the moving advertising screen control method as described in any one of claim 1-4；
The geographic position module is used to obtain geographical location information and is sent to the main control module；
The display screen is electrically connected with the main control module, and for playing promotional literature, the promotional literature includes word, image
With or video.
10. a kind of computer readable storage medium, is stored thereon with computer program, realized such as when which is executed by processor
Moving advertising screen control method described in any one of claim 1-4.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201711467570.1A CN108256902A (en) | 2017-12-29 | 2017-12-29 | Moving advertising screen control method, device and moving advertising screen |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201711467570.1A CN108256902A (en) | 2017-12-29 | 2017-12-29 | Moving advertising screen control method, device and moving advertising screen |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN110009412A (en) * | 2019-03-29 | 2019-07-12 | 广东邮电职业技术学院 | Moving advertising playback method, device, equipment and system based on visible angle |
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