CN104504588A - Outdoor mobile multimedia system and multimedia file playing method - Google Patents
Outdoor mobile multimedia system and multimedia file playing method Download PDFInfo
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- CN104504588A CN104504588A CN201410855951.7A CN201410855951A CN104504588A CN 104504588 A CN104504588 A CN 104504588A CN 201410855951 A CN201410855951 A CN 201410855951A CN 104504588 A CN104504588 A CN 104504588A
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Abstract
The invention relates to the field of interactive media, and specifically relates to an outdoor mobile multimedia system and a multimedia file playing method; an information acquiring apparatus is used for acquiring geographical location information and/or target object characteristic information; and advertisement multimedia information with a strong pertinence is played based on the geographical location information and/or the target object characteristic information, so as to provide customized and needed advertisement services for different users, thus increasing the experience of outdoor mobile multimedia advertisement audiences, deepening the user's impression to advertisement contents, and achieving a win-win situation between the advertisement audiences and the advertisers.
Description
Technical field
The present invention relates to field of interactive media, particularly relate to a kind of outdoor moving multimedia system and method for broadcasting multimedia file.
Background technology
Along with the development of society and the progress of science and technology, the rhythm of life of people is more and more faster, and require the renewal of information and propagate to want rapidly in time, especially in recent years along with the develop rapidly of the communication technology, consumer-elcetronics devices is widely used.
Taxi is as the vehicles important in people's life, and when taking taxi, passenger will obtain peripheral information and generally propagate equipment, as interactive display device etc. by driver's oral instructions or taxi information; But the Information Communication equipment on current taxi being only the broadcasting carrying out promotional literature according to set order when carrying out the input of advertisement, so just cannot providing personalized information for the demand of different passenger, and then making customer experience poor.
Fig. 1 is traditional advertisement putting schematic flow sheet; As shown in Figure 1, after having passenger loading, multimedia advertising playback equipment will according to set order successively loop play " advertisement 1 ", " advertisement 2 ", " advertisement 3 " ... " advertisement N ", namely the passenger of all riding times longer (namely riding time is more than a cycling time) all can experience whole advertisements, corresponding specific aim is not strong, cannot provide the service of audient's individual demand; If the passenger of riding time shorter (i.e. riding time be less than an advertisement time cycling time), can only receive part advertisement, and then the advertisement that part passenger may be caused to miss needed for some is experienced, what receive is then its unwanted advertisement, and then brings bad experience to passenger.
Summary of the invention
In order to promote customer experience, the application describes a kind of outdoor multimedia system, comprising:
Mobile multimedia playback equipment, is fixedly installed on a vehicle, with play multimedia file;
Beacon information obtains equipment, is connected with described mobile multimedia playback equipment, to obtain and to send geographical location information and/or destination object characteristic information extremely described mobile multimedia playback equipment;
Wherein, described mobile multimedia playback equipment comprises the memory module storing some multimedia files, and multimedia file circulating successively according to the order preset is play the described multimedia file of the part of this selection according to the described geographical location information received and/or characteristics of objects information selecting section.
As a preferred embodiment, in above-mentioned outdoor multimedia system:
Described beacon information obtains equipment and comprises satellite positioning information acquisition module, for obtaining and sending the described geographical location information extremely described mobile multimedia playback equipment residing for described mobile multimedia playback equipment.
As a preferred embodiment, in above-mentioned outdoor multimedia system:
Described beacon information obtains equipment and comprises sound identification module, for obtaining and sending the characteristic information of described destination object to described mobile multimedia playback equipment.
As a preferred embodiment, in above-mentioned outdoor multimedia system:
The playlist of the described some multimedia file corresponding with described geographical location information and/or characteristics of objects information is also stored in described memory module;
Wherein, described playlist comprises several broadcast units, and in each described broadcast unit, equal corresponding described geographical location information and/or characteristics of objects packets of information are containing multimedia file playing sequence described in the list of the described multimedia file of part and this part.
As a preferred embodiment, the described mobile multimedia playback equipment in above-mentioned outdoor multimedia system also comprises:
The processing module of equipment connection is obtained respectively with described memory module and described beacon information, this processing module obtains a certain broadcast unit in described playlist according to the described geographical location information received and/or described destination object characteristic information, and transfer the part or all of described some multimedia files corresponding to it according to this broadcast unit, and according to playing sequence preset in this broadcast unit transferred, successively the multimedia file transferred is carried out play operation.
As a preferred embodiment, the described mobile multimedia playback equipment in above-mentioned outdoor multimedia system also comprises:
Touch screen unit, is connected with described processing module, for the audio-video frequency content in the described multimedia file of display, and realizes the interactive operation between user and described mobile multimedia playback equipment;
Power module, is connected with the electric energy output interface of the described vehicles and described mobile multimedia playback equipment respectively, powers for this mobile multimedia playback equipment and described Wi-Fi module.
As a preferred embodiment, above-mentioned outdoor multimedia system also comprises:
Wireless mobile communications module, is connected with described mobile multimedia playback equipment and described Cloud Server respectively;
Wherein, described mobile multimedia playback equipment carries out data interaction by described wireless mobile communications module through mobile radio networks and described Cloud Server.
As a preferred embodiment, the described mobile multimedia playback equipment in above-mentioned outdoor multimedia system also comprises:
Microcontroller, is connected with the fee register be arranged on the described vehicles, to obtain and to control/the power-off that powers on of described mobile multimedia playback equipment according to the On/Off signal of described fee register.
As a preferred embodiment, above-mentioned outdoor multimedia system also comprises:
Cloud Server, is pre-stored with cloud service data, is connected with described mobile multimedia playback equipment by wireless network;
Wi-Fi module, is fixedly installed on the described vehicles, communicates to connect with described mobile multimedia playback equipment;
Mobile communication terminal device, utilizes described Wi-Fi module and described mobile multimedia playback equipment to carry out data interaction, and downloads described cloud service data by described mobile multimedia playback equipment.
The application also describes a kind of method that multimedia file is play, can based on the outdoor multimedia system described in above-mentioned any one, and described method comprises:
Beacon information obtains equipment and obtains and send geographical location information and/or destination object characteristic information to mobile communication terminal device;
Described mobile multimedia playback equipment multimedia file circulating successively according to the order preset according to the described geographical location information received and/or characteristics of objects information selecting section is play the described multimedia file of the part of this selection.
In sum, owing to have employed technique scheme, the present invention proposes a kind of outdoor moving multimedia system and method for broadcasting multimedia file, obtain equipment by utilizing beacon information and obtain geographical location information and/or destination object characteristic information, and play the stronger advertisement multimedia information of specific aim according to this geographical location information and/or destination object characteristic information, and then realize providing personalized to different clients and needing advertising service, and then promote the experience of outdoor moving multimedia advertising audient, deepen user to the impression of ad content, to realize commercial audience and gray doulbe-sides' victory.
Accompanying drawing explanation
Fig. 1 is traditional advertisement putting schematic flow sheet;
Fig. 2 is the structural representation of outdoor moving multimedia system in the application one embodiment;
Fig. 3 is the structural representation of the another kind of building form of the multimedia system of outdoor moving shown in Fig. 2;
Fig. 4 is the schematic flow sheet of method for broadcasting multimedia file in the application one embodiment;
Fig. 5 is advertisement putting schematic flow sheet in the application one embodiment.
Embodiment
Outdoor moving multimedia system in the application and carry out the method for multimedia advertising file broadcasting based on this system, as the advertisement multimedia equipment in taxi on the mobile terminal device that can be applicable to outdoor media advertisement, also can be applicable on the multimedia advertising equipment of outdoor fixing multimedia advertising board or indoor, as long as it can obtain the characteristic information of such as geographical location information and/or audient, and the functions such as the multimedia service of personalization can be provided according to the information obtained.
The application describes a kind of outdoor multimedia system, comprising: mobile multimedia playback equipment, is fixedly installed on a vehicle, with play multimedia file; Beacon information obtains equipment, is connected with mobile multimedia playback equipment, to obtain and to send geographical location information and/or destination object characteristic information to mobile multimedia playback equipment; Wherein, mobile multimedia playback equipment comprises the memory module storing some multimedia files, and circulates successively according to the geographical location information received and/or characteristics of objects information selecting section multimedia file and according to the order preset and to play the part multimedia file of this selection.
Meanwhile, in above-mentioned outdoor multimedia system, beacon information obtain equipment comprise satellite positioning information acquisition module, for obtain and the geographical location information sent residing for mobile multimedia playback equipment to mobile multimedia playback equipment; Beacon information obtains equipment and comprises sound identification module, for obtain and the characteristic information sending destination object to mobile multimedia playback equipment; The playlist of the some multimedia files corresponding with geographical location information and/or characteristics of objects information is also stored in memory module; Wherein, playlist comprises several broadcast units, and in each broadcast unit, equal corresponding geographical location information and/or characteristics of objects packets of information contain list and this part multimedia file playing sequence of part multimedia file.
In addition, above-mentioned mobile multimedia playback equipment also comprises, the processing module of equipment connection is obtained respectively with memory module and beacon information, this processing module obtains a certain broadcast unit in playlist according to the geographical location information received and/or destination object characteristic information, and transfer the part or all of some multimedia files corresponding to it according to this broadcast unit, and according to playing sequence preset in this broadcast unit transferred, successively the multimedia file transferred is carried out play operation.
The application also describes a kind of method that multimedia file is play, can based on the basis of above-mentioned outdoor multimedia system, the method comprises: beacon information obtains equipment and obtains and send geographical location information and/or destination object characteristic information to mobile communication terminal device; Mobile multimedia playback equipment circulates successively according to the geographical location information received and/or characteristics of objects information selecting section multimedia file and according to the order preset and to play the part multimedia file of this selection.
For convenience of explanation, just be described for the mobile multimedia advertising equipment (i.e. multimedia vehicle mounted equipment) be placed in taxi below, and the mobile communication terminal device only carried with the passenger taking taxi in this embodiment is (as mobile phone, panel computer etc.) be described for example, in the middle of the application of reality, those skilled in the art can according to real needs by external or integrated short-distance wireless communication device on other multimedia advertising equipment, all be interpreted as in the scope of the application's request protection with the double screen interactive operation realizing electric room, simultaneously, geographical location information in this embodiment is only to obtain the data etc. of such as longitude and latitude height above sea level, also can be regarded as and obtain map beacon information as No. XX, XX road or the title of labeled building or administrative area domain name etc., as long as it can determine the current residing band of position, sex, age etc. that characteristics of objects information then can be regarded as such as passenger are by current speech identification or image recognition and the general characteristic obtained after large data analysis.
Below in conjunction with accompanying drawing, the specific embodiment of the present invention is further described:
Fig. 1 is the structural representation of outdoor moving multimedia system in the application one embodiment; Fig. 2 is the structural representation of the another kind of building form of the multimedia system of outdoor moving shown in Fig. 1; As shown in Figure 1-2, in the present embodiment, outdoor moving multimedia system comprises:
The vehicles, the present embodiment is described in detail for taxi (also easily extensible is applied in the public transport such as bus, subway certainly) the most common, namely this taxi is provided with the output port (being generally the direct current port of 12V) of engine, fee register and power supply.
Mobile multimedia playback equipment, comprises power module, microcontroller, processing module (CPU), touch-screen equipment and memory module (as RAM/FLASH etc.).Above-mentioned power module is connected with the output port of power supply (namely shown in Fig. 1 and 2 and his like output terminal) and the power input of processing module respectively, be converted to the applicable voltage of follow-up consumer (as processing module etc.) and/or electric current with electric energy output port of power source exported, and export.
Preferably, this power module can comprise DC conversion modules and/or energy-storage module, after the direct current that above-mentioned output port of power source exports is converted to the applicable direct current of follow-up consumer by this DC conversion modules, again the direct current after conversion is exported, carried out work normally to make follow-up equipment; Above-mentioned energy-storage module then can be accumulator, carries out the deposit of electric energy when taxi is powered, and when taxi is stopped power supply, can be used for meeting an urgent need to other power electronic equipment such as follow-up processing modules, and can normally work time of one.
Further, above-mentioned microcontroller, then respectively with the engine of taxi, fee register and electricity consumption module are connected with processing module, this microcontroller is mainly for detection of the startup of engine or closed condition, and control power module is powered when starting state being detected, start shooting to make mobile multimedia playback equipment and enter holding state (now display screen power-off, for saves energy), and when detecting that engine is closed condition, then control power module normally run and just this mobile multimedia playback equipment is shut down (just by display screen power-off while shutdown) after the time period of presetting (as 5 minutes etc.), again the mobile multimedia playback equipment equipment mainly caused in order to pre-anti-misoperation that shut down is repeatedly restarted after the time period of presetting, while the passenger just got on the bus also can be allowed timely to experience multimedia messages immediately.
In addition, when detecting and alarm is in startup (or operation) state, microcontroller just detects fee register (or empty wagons row) and is in cut out or running status (namely fee register is turned down and started valuation operation); If fee register is in closed condition, then this mobile multimedia playback equipment is in holding state all the time, and display screen is also in off-position always simultaneously, for saving electric energy; If fee register is in running status, then this mobile multimedia playback equipment then brings into operation, and display screen also goes up electric-opening, with normal play multimedia file or carry out interactive operation with user.Namely according to the unlatching of engine-operated state and fee register or closed condition, by controlling, power module makes mobile multimedia playback equipment carry out running to above-mentioned microcontroller, standby or shutdown.
Preferably, above-mentioned mobile multimedia playback equipment can be fixedly installed on the top at the assistant driver seat back side of taxi, so that arrange the normal driving that passenger's play multimedia information does not affect again driver backward simultaneously.
Further, above-mentioned processing module is also connected with touch-screen equipment and memory module respectively, utilizes touch-screen equipment to carry out the input of advertising message or carry out mutual operation with user with the some multimedia files by transferring pre-stored in memory module.
Further, the outdoor moving multimedia system in the present embodiment also comprises radio mobile communication module, Wi-Fi module, satellite positioning information acquisition module (as the global position system such as GPS, " Big Dipper ", " Galileo " or " GLONASS "), Cloud Server and mobile communication terminal device; this radio mobile communication module, (the beacon information acquisition equipment in the present embodiment only obtains geographical location information for satellite positioning information acquisition module and is described for Wi-Fi module and satellite positioning information acquisition module, certainly the equipment such as other such as mobile base station locating information also can be set, as long as current residing geographic position can accurately be learned), (beacon information in the present embodiment obtains equipment and is only described for sound identification module acquisition passenger target property information sound identification module, certainly the equipment such as other such as image recognitions also can be set, as long as the characteristic information of passenger can accurately be learned) four modules all can be arranged at outside mobile multimedia playback equipment separately as shown in Figure 1, also can integratedly as shown in Figure 2 be arranged on mobile multimedia playback equipment with the equipment of as a whole, certainly also can independent or any two carry out integrated with the main body module of mobile multimedia playback equipment, as long as it can realize the correlation function that the application sets forth, and the structure that can preferably arrange in the middle of the application of reality as shown in Figure 2, so that space in the saving vehicles and facilitate installation and maintenance etc.
Further, above-mentioned radio mobile communication module can be the mobile communications network of the various standards such as 2G/3G/4G, to make processing module be connected with the Cloud Server of far-end through corresponding base station by this wireless communication module, and then uploading data to this Cloud Server carries out storing or downloaded stored is stored to local memory module in the cloud service data of this Cloud Server; Certainly, this radio mobile communication module also can be used as geographical location information acquisition device, obtain and the locating information sent based on base station in processing module.
Further, above-mentioned mobile communication terminal device can be the electronic equipments such as the mobile phone of passenger or panel computer, and realizes the interconnection and interflow with processing module by the WLAN (wireless local area network) that Wi-Fi module builds.Concrete, this mobile communication terminal device is transferred by processing module and is stored interaction data in a storage module, and utilize touching display screen to realize the double screen interactive operation with mobile communication terminal device, the interactively advertisement provided with the experience of degree of depth shake-up multimedia play equipment or game etc.
Preferably, above-mentioned mobile communication terminal device also utilizes the free download of radio mobile communication module such as audio-video document or software to carry out storing and running in local (i.e. the storer of mobile communication terminal device self) by above-mentioned processing module.
Further, above-mentioned satellite positioning information acquisition module mainly provides positional information to processing module, to make the current residing position of this mobile communication terminal device learning promptly and accurately; Simultaneously, above-mentioned satellite positioning information acquisition module and sound identification module only can arrange one of them or arrange simultaneously, and the mechanism of large data analysis can be utilized to set the playlist of the some multimedia files corresponding with geographical location information and/or characteristics of objects information stored in memory module; Wherein, playlist comprises several broadcast units, and in each broadcast unit, equal corresponding geographical location information and/or characteristics of objects packets of information contain list and this part multimedia file playing sequence of part multimedia file.
Fig. 4 is the schematic flow sheet of method for broadcasting multimedia file in the application one embodiment; As shown in Figure 4, based on the method for the multimedia that said system is carried out, can be applicable to provide pointed such as multimedia advertisement service etc. according to the characteristic information of the geographical location information obtained and/or passenger, the method comprises:
First, beacon information obtains equipment and obtains and send geographical location information and/or destination object characteristic information to mobile communication terminal device.
Secondly, mobile multimedia playback equipment multimedia file circulating successively according to default order according to the described geographical location information received and/or characteristics of objects information selecting section is play the described multimedia file of the part of this selection.
Concrete:
Based on the basis of the structure shown in Fig. 2-4 and flow process, in the middle of the application of reality, first, when occupant ride taxi, generally can inform driver destination by sound, and then sound identification module can judge all multicharacteristic informations such as sex, age (if the colony that deaf-mute maybe cannot occur obtains the characteristic information of passenger by technological means such as image recognitions) of this passenger and the destination information of passenger and be sent to processing module according to the data based on large data analysis; Meanwhile, satellite positioning information acquisition module obtains and sends current residing geographical location information.
Preferably, based on the consideration of cost and passenger's privacy, also can geographical location information acquisition device be only set, namely follow-uply can only relies on geographical location information provide the personalized service of multimedia file.
Secondly, processing module is to the characteristic information of the such as passenger received, destination information and current geographic position information, and simultaneously the route map that provides of navigational system and current traffic condition estimate many traffic and/or the Weather informations etc. such as the time that distance spends according to the map, select the multimedia file play list (this playlist is generally the list information based on obtaining after large data analysis) matched, and play the multimedia file being stored in this locality according to this playlist.
Preferably, when not storing relevant multimedia file in the memory module of this locality, download timely by above-mentioned radio mobile communication module, if and due to the reasons such as network speed cannot provide time, then multimedia file the most approximate in local memory module can be provided to substitute the multimedia file of local disappearance according to cy-pres doctrine, and then promote the fluency of multimedia file broadcasting, promote Consumer's Experience.
Preferably, while above-mentioned multimedia file is play, passenger carries out active operation to select interested multimedia file by touch screen, this mobile multimedia playback equipment can re-start large data analysis based on the multimedia document information of the characteristic information of above-mentioned passenger being correlated with and selection thereof and carry out real-time update to above-mentioned multimedia play list, with more accurately to the multimedia service that passenger provides specific aim stronger.
Fig. 5 is advertisement putting schematic flow sheet in the application one embodiment; As shown in Figure 5, in the middle of practical application, some businessman want in some specific occasion as airport play they want passenger experience timely its provide multimedia advertising time, by first presetting the beacon information table of passenger in memory device.
When there being passenger loading, driver turns under fee register (namely fee register runs), touch screen is started working, simultaneously above-mentioned beacon information obtains the beacon information that equipment obtains this passenger, and itself and the beacon information preset are compared, and play corresponding multimedia file according to the result of comparison.
If above-mentioned comparison result is identical or in admissible error range, then can think that this passenger is the target customer of businessman, and then provide the multimedia advertising file needing broadcasting to corresponding businessman, to promote the precision of advertisement putting.
And if the result of above-mentioned comparison does not meet and plays all businessmans when providing the condition of multimedia advertising file, then can play normal multimedia advertising file, and when taxi is kept in motion, can intercut according to all multi information such as geographic position, Changes in weather the multimedia advertisement that condition instantly meets at any time in normal playing program at any time.
Preferably, carrying out to intercut again after the multimedia file of current broadcasting finishes in the above-mentioned process intercutted, playing imperfect to avoid multimedia file and jump frequently and to broadcast and the system brought is unstable and reduce many bad impacts such as passenger's experience.
In sum, owing to have employed technique scheme, the application proposes a kind of outdoor moving multimedia system and method for broadcasting multimedia file, obtain equipment by utilizing beacon information and obtain geographical location information and/or destination object characteristic information, and play the stronger advertisement multimedia information of specific aim according to this geographical location information and/or destination object characteristic information, and then realize providing personalized to different clients and needing advertising service, and then promote the experience of outdoor moving multimedia advertising audient, deepen user to the impression of ad content, to realize commercial audience and gray doulbe-sides' victory.
By illustrating and accompanying drawing, giving the exemplary embodiments of the ad hoc structure of embodiment, based on the present invention's spirit, also can do other conversion.Although foregoing invention proposes existing preferred embodiment, but these contents are not as limitation.
For a person skilled in the art, after reading above-mentioned explanation, various changes and modifications undoubtedly will be apparent.Therefore, appending claims should regard the whole change and correction of containing true intention of the present invention and scope as.In Claims scope, the scope of any and all equivalences and content, all should think and still belong to the intent and scope of the invention.
Claims (10)
1. an outdoor multimedia system, is characterized in that, comprising:
Mobile multimedia playback equipment, is fixedly installed on a vehicle, with play multimedia file;
Beacon information obtains equipment, is connected with described mobile multimedia playback equipment, to obtain and to send geographical location information and/or destination object characteristic information extremely described mobile multimedia playback equipment;
Wherein, described mobile multimedia playback equipment comprises the memory module storing some multimedia files, and multimedia file circulating successively according to the order preset is play the described multimedia file of the part of this selection according to the described geographical location information received and/or characteristics of objects information selecting section.
2. outdoor multimedia system according to claim 1, it is characterized in that, described beacon information obtains equipment and comprises satellite positioning information acquisition module, for obtaining and sending the described geographical location information extremely described mobile multimedia playback equipment residing for described mobile multimedia playback equipment.
3. outdoor multimedia system according to claim 1, is characterized in that, described beacon information obtains equipment and comprises sound identification module, for obtaining and sending the characteristic information of described destination object to described mobile multimedia playback equipment.
4. outdoor multimedia system according to claim 1, is characterized in that, also stores the playlist of the described some multimedia file corresponding with described geographical location information and/or characteristics of objects information in described memory module;
Wherein, described playlist comprises several broadcast units, and in each described broadcast unit, equal corresponding described geographical location information and/or characteristics of objects packets of information are containing multimedia file playing sequence described in the list of the described multimedia file of part and this part.
5. outdoor multimedia system according to claim 4, it is characterized in that, described mobile multimedia playback equipment also comprises and obtains the processing module of equipment connection with described memory module and described beacon information respectively, this processing module obtains a certain broadcast unit in described playlist according to the described geographical location information received and/or described destination object characteristic information, and transfer the part or all of described some multimedia files corresponding to it according to this broadcast unit, and according to playing sequence preset in this broadcast unit transferred, successively the multimedia file transferred is carried out play operation.
6. outdoor multimedia system according to claim 5, is characterized in that, described mobile multimedia playback equipment also comprises:
Touch screen unit, is connected with described processing module, for the audio-video frequency content in the described multimedia file of display, and realizes the interactive operation between user and described mobile multimedia playback equipment;
Power module, is connected with the electric energy output interface of the described vehicles and described mobile multimedia playback equipment respectively, powers for this mobile multimedia playback equipment and described Wi-Fi module.
7. outdoor multimedia system according to claim 5, is characterized in that, described system also comprises:
Wireless mobile communications module, is connected with described mobile multimedia playback equipment and described Cloud Server respectively;
Wherein, described mobile multimedia playback equipment carries out data interaction by described wireless mobile communications module through mobile radio networks and described Cloud Server.
8. outdoor multimedia system according to claim 5, is characterized in that, described mobile multimedia playback equipment also comprises:
Microcontroller, is connected with the fee register be arranged on the described vehicles, to obtain and to control/the power-off that powers on of described mobile multimedia playback equipment according to the On/Off signal of described fee register.
9. outdoor multimedia system according to claim 1, is characterized in that, described system also comprises:
Cloud Server, is pre-stored with cloud service data, is connected with described mobile multimedia playback equipment by wireless network;
Wi-Fi module, is fixedly installed on the described vehicles, communicates to connect with described mobile multimedia playback equipment;
Mobile communication terminal device, utilizes described Wi-Fi module and described mobile multimedia playback equipment to carry out data interaction, and downloads described cloud service data by described mobile multimedia playback equipment.
10. a method for multimedia file broadcasting, it is characterized in that, based on the outdoor multimedia system in claim 1 ~ 9 described in any one, described method comprises:
Beacon information obtains equipment and obtains and send geographical location information and/or destination object characteristic information to mobile communication terminal device;
Described mobile multimedia playback equipment multimedia file circulating successively according to the order preset according to the described geographical location information received and/or characteristics of objects information selecting section is play the described multimedia file of the part of this selection.
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