CN106408347A - Advertisement recommendation method, advertisement server and terminal device - Google Patents

Advertisement recommendation method, advertisement server and terminal device Download PDF

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Publication number
CN106408347A
CN106408347A CN201610873347.6A CN201610873347A CN106408347A CN 106408347 A CN106408347 A CN 106408347A CN 201610873347 A CN201610873347 A CN 201610873347A CN 106408347 A CN106408347 A CN 106408347A
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CN
China
Prior art keywords
commodity
advertisement
location information
geographical location
terminal unit
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201610873347.6A
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Chinese (zh)
Inventor
蒋正浩
马英楠
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Beijing Qihoo Technology Co Ltd
Qizhi Software Beijing Co Ltd
Original Assignee
Beijing Qihoo Technology Co Ltd
Qizhi Software Beijing Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Publication date
Application filed by Beijing Qihoo Technology Co Ltd, Qizhi Software Beijing Co Ltd filed Critical Beijing Qihoo Technology Co Ltd
Priority to CN201610873347.6A priority Critical patent/CN106408347A/en
Publication of CN106408347A publication Critical patent/CN106408347A/en
Pending legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices

Abstract

The present invention discloses an advertisement recommendation method. The method comprises: obtaining the first geographical location information of a terminal device; making N advertisements based on the first geographical location information of the terminal device, wherein the advertisement content of each advertisement in the N advertisements includes second geographical location information related to the first geographical location information; sending the N advertisements to the terminal device to allow the terminal device to output the advertisements including the second geographical location information. Therefore, users can see the advertisement content including the second geographical location information when the users see the N advertisements to improve the correlation between the advertisement content and the users and allow the users to easily generate interest in the recommended advertisement so as to improve the advertisement effect. The present invention further discloses an advertisement server and a terminal device.

Description

Method, Advertisement Server and terminal unit are recommended in a kind of advertisement
Technical field
The present invention relates to Internet technical field, more particularly, to a kind of advertisement recommendation method, Advertisement Server and terminal set Standby.
Background technology
With the development of Internet technology, the increasing number of global netizen, we have come into Internet age, increasingly Many user's using terminal equipment is (for example：Smart mobile phone or panel computer, notebook computer etc.) online, to obtain up-to-date Consultation information.The thing followed is developing rapidly of Internet advertising.
Internet advertising it is simply that communication media is used as by the Internet, when user's using terminal equipment is surfed the Net, to user Advertising service is provided.
Current advertisement putting management platform, can geographical location information based on user, in the advertisement made Middle select and user-dependent advertisement, then the advertisement chosen directly is recommended user, but, the phase of such advertisement and user Closing property is still not high enough, and effect of advertising are bad.
Content of the invention
In view of the above problems it is proposed that the present invention so as to provide one kind overcome the problems referred to above or at least in part solve on Method, Advertisement Server and terminal unit are recommended in the advertisement stating problem.
In a first aspect, the invention provides method is recommended in a kind of advertisement, including：
Obtain the first geographical location information of terminal unit；
Based on the first geographical location information of described terminal unit, make N bar advertisement, N is positive integer, described N bar advertisement In every advertisement ad content in comprise second geographical location information related to described first geographical location information；
Described N bar advertisement is sent to described terminal unit, so that the output of described terminal unit comprises described second ground The advertisement of reason positional information.
Alternatively, described the first geographical location information obtaining described terminal unit, including：
Obtain the current geographic position information of described terminal unit；Or
Obtain the conventional geographical location information of described terminal unit；Or
Obtain the historical geography positional information of described terminal unit.
Alternatively, described N bar advertisement is made based on described first geographical location information, including：
Obtain M commodity merchandise news, described M commodity are the commodity needing to carry out advertisement promotion, M be more than or equal to The integer of N；
Obtain the promoting region information of each commodity in described M commodity；
Based on the promoting region information of each commodity in described first geographical location information and described M commodity, determine institute State the degree of association of each commodity and user in M commodity, described user is the user of described terminal unit；
Based on the degree of association of each commodity in described M commodity and described user, from the merchandise news of described M commodity Select the merchandise news of N number of commodity, described N number of commodity are the corresponding commodity of described N bar advertisement；
Merchandise news based on described N number of commodity and described first geographical location information, make described N using advertisement formwork Bar advertisement.
Alternatively, the described promoting region information based on described first geographical location information and each commodity described, determines The degree of association of each commodity and described user in described M commodity, including：
Based on described first geographical location information, determine the popularization area of described user and each commodity in described M commodity The distance between domain；
The distance between promoting region based on described user and each commodity described, determines each in described M commodity Commodity and the degree of association of described user.
Alternatively, state the promoting region letter based on each commodity in described first geographical location information and described M commodity Breath, determines the degree of association of each commodity and described user in described M commodity, including：
Based on described first geographical location information, determine that described user is the last and reach each business in described M commodity The time of the promoting region of product；
Based on the described user the last time reaching the promoting region of each commodity in described M commodity, determine institute State the degree of association of each commodity and described user in M commodity.
Alternatively, the described promoting region information based on described first geographical location information and each commodity described, determines The degree of association of each commodity and described user in described M commodity, including：
Based on described first geographical location information, determine that described user reaches the popularization of each commodity in described M commodity The number of times in region；
Reach the number of times of the promoting region of each described commodity in described M commodity based on described user, determine described M The degree of association of each commodity and described user in commodity.
Alternatively, the described degree of association based on each commodity in described M commodity and described user, from described M commodity Merchandise news in select the merchandise news of N number of commodity, including：
According to the degree of association order from high to low of each commodity in described M commodity and described user, to described M business The merchandise news of product is ranked up；
The merchandise news of the forward N number of commodity of sequence is selected from the merchandise news of described M commodity.
Alternatively, described the first geographical location information based on described terminal unit, makes N bar advertisement, including：
Obtain each self-corresponding advertisement formwork of N number of commodity, described N number of commodity are the corresponding commodity of described N bar advertisement；
The merchandise news of described N number of commodity is filled into respectively the first of each self-corresponding advertisement formwork of described N number of commodity Display area；
Based on the promoting region information of described first geographical location information and described N number of commodity, determine that described N number of commodity are each Self-corresponding described second geographical location information；
Each for described N number of commodity self-corresponding described second geographical location information is filled into described N number of commodity each respectively Second display area of corresponding advertisement formwork, thus obtain the advertisement of described N number of commodity.
Alternatively, the preparation method of described second geographical location information, including：
Obtain the promoting region information of each commodity in N number of commodity, described N number of commodity are the corresponding business of described N bar advertisement Product；
Common factor is taken to the promoting region information and described first geographical location information of each commodity in described N number of commodity, obtains Obtain each self-corresponding described second geographical location information of described N bar advertisement.
Alternatively, described described N bar advertisement is sent to described terminal unit, so that the output of described terminal unit is described N bar advertisement, including：
The display screen of described terminal unit is provided with N number of advertisement position, and when N is equal to 1, will be with described user's degree of association The advertisement putting of highest commodity is on described advertisement position.
Alternatively, described described N bar advertisement is sent to described terminal unit, so that the output of described terminal unit is described N bar advertisement, including：
N number of advertisement position is provided with the display screen of described terminal unit, and when N is integer more than or equal to 2, obtains institute State the clicking rate of N number of advertisement position；
According to clicking rate order from high to low, described N number of advertisement position is ranked up；
According to the degree of association order from high to low of each commodity in N number of commodity and described user, described N bar advertisement is entered Row sequence, described N number of commodity are the corresponding commodity of described N bar advertisement；
The advertisement putting being ordered as i-th in described N bar advertisement is ordered as in described N number of advertisement position i-th advertisement position On, i be more than or equal to 1 and less than or equal to N integer.
Second aspect, the invention provides method is recommended in a kind of advertisement, including：
Send the first geographical location information of terminal unit to Advertisement Server；
Receive the N bar advertisement that described Advertisement Server sends, wherein, N is positive integer, and described N bar advertisement is described advertisement Server according to described first geographical location information make, comprise in the ad content of every advertisement in described N bar advertisement with The second related geographical location information of described first geographical location information；
Export described N bar advertisement, in described N bar advertisement, the ad content of every advertisement includes described second geographical position letter Breath.
Alternatively, described the first geographical location information to Advertisement Server sending ending equipment, including：
Send the current geographic position information of described terminal unit to described Advertisement Server；Or
Send the conventional geographical location information of described terminal unit to described Advertisement Server；Or
Send the historical geography positional information of described terminal unit to described Advertisement Server.
Alternatively, the described N bar advertisement of described output, including：
The display screen of described terminal unit is provided with N number of advertisement position, and N be equal to 1 when, by with described terminal unit The advertisement of user's degree of association highest commodity exports on described advertisement position.
Alternatively, the described N bar advertisement of described output, including：
N number of advertisement position is provided with the display screen of described terminal unit, and when N is integer more than or equal to 2, by institute State on the defeated advertisement position being ordered as i-th in described N number of advertisement position of advertisement being ordered as i-th in N bar advertisement, i is more than or equal to 1 And the integer less than or equal to N；
Wherein, described N bar advertisement is the user according to each self-corresponding commodity of described N bar advertisement and described terminal unit Degree of association order sequence from high to low, described N number of advertisement position is order sequence from high to low according to clicking rate.
The third aspect, the invention provides a kind of Advertisement Server, including：
Acquiring unit, for obtaining the first geographical location information of terminal unit；
Production unit, for the first geographical location information based on described terminal unit, makes N bar advertisement, and N is just whole Number, comprises second related to described first geographical location information geographical in the ad content of every advertisement in described N bar advertisement Positional information；
First transmitting element, for described N bar advertisement is sent to described terminal unit, so that described terminal unit is defeated Go out the advertisement comprising described second geographical location information.
Alternatively, described acquiring unit, specifically for：
Obtain the current geographic position information of described terminal unit；Or obtain the conventional geographical position letter of described terminal unit Breath；Or obtain the historical geography positional information of described terminal unit.
Alternatively, described production unit, including：
First acquisition module, for obtaining the merchandise news of M commodity, described M commodity are to need to carry out advertisement promotion Commodity, M is the integer more than or equal to N；
Second acquisition module, for obtaining the promoting region information of each commodity in described M commodity；
Determining module, for the popularization area based on each commodity in described first geographical location information and described M commodity Domain information, determines the degree of association of each commodity and user in described M commodity, and described user is the user of described terminal unit；
Selecting module, for the degree of association based on each commodity in described M commodity and described user, from described M business The merchandise news of N number of commodity is selected, described N number of commodity are the corresponding commodity of described N bar advertisement in the merchandise news of product；
Make module, for the merchandise news based on described N number of commodity and described first geographical location information, using advertisement N bar advertisement described in template construct.
Alternatively, described determining module, specifically for：
Based on described first geographical location information, determine the popularization area of described user and each commodity in described M commodity The distance between domain；The distance between promoting region based on described user and each commodity described, determines in described M commodity Each commodity and the degree of association of described user.
Alternatively, described determining module, specifically for：
Based on described first geographical location information, determine that described user is the last and reach each business in described M commodity The time of the promoting region of product；Reach the promoting region of each commodity in described M commodity based on described user is the last Time, determine the degree of association of each commodity and described user in described M commodity.
Alternatively, described determining module, specifically for：
Based on described first geographical location information, determine that described user reaches the popularization of each commodity in described M commodity The number of times in region；Reach the number of times of the promoting region of each described commodity in described M commodity based on described user, determine described The degree of association of each commodity and described user in M commodity.
Alternatively, described selecting module, specifically for：
According to the degree of association order from high to low of each commodity in described M commodity and described user, to described M business The merchandise news of product is ranked up；The commodity letter of the forward N number of commodity of sequence is selected from the merchandise news of described M commodity Breath.
Alternatively, described making module, specifically for：
Obtain each self-corresponding advertisement formwork of N number of commodity, described N number of commodity are the corresponding commodity of described N bar advertisement；By institute The merchandise news stating N number of commodity is filled into the first display area of each self-corresponding advertisement formwork of described N number of commodity respectively；It is based on Described first geographical location information and the promoting region information of described N number of commodity, determine that described N number of commodity are each self-corresponding described Second geographical location information；Each for described N number of commodity self-corresponding described second geographical location information is filled into respectively described N number of Second display area of each self-corresponding advertisement formwork of commodity, thus obtain the advertisement of described N number of commodity.
Alternatively, described making module, specifically for：
Obtain the promoting region information of each commodity in N number of commodity, described N number of commodity are the corresponding business of described N bar advertisement Product；Common factor is taken to the promoting region information and described first geographical location information of each commodity in described N number of commodity, obtains described Each self-corresponding described second geographical location information of N bar advertisement.
Alternatively, described first transmitting element, specifically for：
The display screen of described terminal unit is provided with N number of advertisement position, and when N is equal to 1, will be with described user's degree of association The advertisement putting of highest commodity is on described advertisement position.
Alternatively, described first transmitting element, specifically for：
N number of advertisement position is provided with the display screen of described terminal unit, and when N is integer more than or equal to 2, obtains institute State the clicking rate of N number of advertisement position；According to clicking rate order from high to low, described N number of advertisement position is ranked up；According to N number of In commodity, the degree of association of each commodity and described user order from high to low, is ranked up to described N bar advertisement, described N number of Commodity are the corresponding commodity of described N bar advertisement；I-th advertisement putting will be ordered as to described N number of advertisement position in described N bar advertisement In be ordered as on i-th advertisement position, i be more than or equal to 1 and less than or equal to N integer.
Fourth aspect, the invention provides a kind of terminal unit, including：
Second transmitting element, for sending the first geographical location information of terminal unit to Advertisement Server；
Receiving unit, for receiving the N bar advertisement that described Advertisement Server sends, wherein, N is positive integer, and described N bar is wide Announcement is that described Advertisement Server makes according to described first geographical location information, the advertisement of every advertisement in described N bar advertisement Second geographical location information related to described first geographical location information is comprised in content；
Output unit, for exporting described N bar advertisement, in described N bar advertisement the ad content of every advertisement include described Second geographical location information.
Alternatively, described second transmitting element, specifically for：
Send the current geographic position information of described terminal unit to described Advertisement Server；Or to described Advertisement Server Send the conventional geographical location information of described terminal unit；Or the history ground of described terminal unit is sent to described Advertisement Server Reason positional information.
Alternatively, described output unit, specifically for：
The display screen of described terminal unit is provided with N number of advertisement position, and N be equal to 1 when, by with described terminal unit The advertisement of user's degree of association highest commodity exports on described advertisement position.
Alternatively, described output unit, specifically for：
N number of advertisement position is provided with the display screen of described terminal unit, and when N is integer more than or equal to 2, by institute State on the defeated advertisement position being ordered as i-th in described N number of advertisement position of advertisement being ordered as i-th in N bar advertisement, i is more than or equal to 1 And the integer less than or equal to N；Wherein, described N bar advertisement is to set with described terminal according to each self-corresponding commodity of described N bar advertisement The order sequence from high to low of the degree of association of standby user, described N number of advertisement position is order from high to low according to clicking rate Sequence.
The technical scheme providing in the application embodiment of the present invention, at least has the following technical effect that or advantage：
Method is recommended according to a kind of advertisement of the present invention, including：Obtain the first geographical location information of terminal unit；It is based on First geographical location information of terminal unit, makes N bar advertisement, and N is positive integer, the ad content of every advertisement in N bar advertisement In comprise second geographical location information related to the first geographical location information；N bar advertisement is sent to terminal unit, so that Terminal unit output comprises the advertisement of the second geographical location information.So, user is seeing described N bar advertisement by terminal unit When it is possible to see the ad content comprising the second geographical location information, because the second geographical location information is and terminal unit First geographical location information related, therefore further improve the dependency of ad content and user, make user easy Interested in the advertisement recommended, and then improve effect of advertising.
Described above is only the general introduction of technical solution of the present invention, in order to better understand the technological means of the present invention, And can be practiced according to the content of description, and in order to allow the above and other objects of the present invention, feature and advantage can Become apparent, below especially exemplified by the specific embodiment of the present invention.
Brief description
Fig. 1 shows that the flow process of method is recommended in one kind according to an embodiment of the invention (Advertisement Server side) advertisement Figure；
Fig. 2 shows the refined flow chart of step S102 according to an embodiment of the invention；
Fig. 3 shows the schematic diagram of advertisement formwork according to an embodiment of the invention；
Fig. 4 shows the first effect of advertising schematic diagram according to an embodiment of the invention；
Fig. 5 shows second effect of advertising schematic diagram according to an embodiment of the invention；
Fig. 6 shows the third effect of advertising schematic diagram according to an embodiment of the invention；
Fig. 7 shows the 4th kind of effect of advertising schematic diagram according to an embodiment of the invention；
Fig. 8 shows a kind of structure chart of Advertisement Server according to an embodiment of the invention；
Fig. 9 shows the flow chart that method is recommended in one kind according to an embodiment of the invention (terminal equipment side) advertisement；
Figure 10 shows a kind of structure chart of terminal unit according to an embodiment of the invention.
Specific embodiment
It is more fully described the exemplary embodiment of the disclosure below with reference to accompanying drawings.Although showing the disclosure in accompanying drawing Exemplary embodiment it being understood, however, that may be realized in various forms the disclosure and should not be by embodiments set forth here Limited.On the contrary, these embodiments are provided to be able to be best understood from the disclosure, and can be by the scope of the present disclosure Complete conveys to those skilled in the art.
Embodiments provide a kind of advertisement and recommend method, Advertisement Server and terminal unit, existing in order to solve Method is recommended in the advertisement of technology, and its ad content is low with End-user relevance, the technical problem of effect of advertising difference.
Embodiment one
Stand in Advertisement Server side, present embodiments provide a kind of advertisement and recommend method, be applied in Advertisement Server, should Advertisement Server can geographical location information based on user, throw in advertisement to the terminal unit of user.
Specifically, as shown in figure 1, method is recommended in this advertisement, including：
Step S101：When receiving the ad-request of terminal unit transmission, obtain the first geographical position of terminal unit Information.
In specific implementation process, described terminal unit can be that notebook computer, smart mobile phone, panel computer etc. are mobile Terminal, or the terminal such as intelligent television, desktop computer, integrated computer, for described terminal unit, specifically which kind of sets Standby, the present embodiment is not specifically limited.
In specific implementation process, when user's using terminal equipment opens a webpage or open an App When (Application, application program), advertisement position can be provided with generally on this webpage or on this App interface, this advertisement position For display advertisement.Now, terminal unit can send ad-request to ask advertisement to Advertisement Server, so that request is arrived Advertisement putting on advertisement position.
In specific implementation process, described first geographical location information can be the current location information of terminal unit, eventually The current geographic position information of end equipment is the current geographic position information of user.Specifically, can be on the terminal device One locating module is set, and for example, GPS (Global Position System, global positioning system) module or big-dipper satellite are fixed Position module, to obtain the current geographic position information of terminal unit.In addition, terminal unit can also utilize WLAN (Wireless Local Area Network, WLAN) or mobile network determine current positional information.Wherein, the first geographical position Information is more detailed better.
In specific implementation process, described first geographical location information can also be the historical geography position letter of terminal unit Breath, the historical geography positional information of terminal unit is the historical geography positional information of user, for example, in a period of time in past In (for example, last week, or last month or last year), where user has gone at what time.
In specific implementation process, described first geographical location information can also be the conventional geographical position letter of terminal unit Breath, the conventional geographical location information of terminal unit is the conventional geographical location information of user.This conventional geographical location information can So that by User Defined, for example, home location information and/or company position information can be set to conventional geographical position by user Information.Additionally, terminal unit can also automatically determine the conventional geographical location information of user, for example, by working time user's Positional information is defined as company position information, and the positional information of time of having a rest user is defined as home location information.
In specific implementation process, terminal unit can carry the first geographical location information by ad-request and put, together It is sent to Advertisement Server.
As a kind of optional embodiment, step S101, including：
Obtain the current geographic position information of terminal unit；Or obtain the conventional geographical location information of terminal unit；Or obtain Take the historical geography positional information of terminal unit.
In specific implementation process, Advertisement Server can obtain described first from the ad-request that terminal unit sends Geographical location information is (for example：Current geographic position information or conventional geographical location information or historical geography positional information).
Step S102：Based on the first geographical location information of terminal unit, make N bar advertisement, every advertisement in N bar advertisement Ad content in all comprise second geographical location information related to the first geographical location information.
As a kind of optional embodiment, as shown in Fig. 2 step S102, including：
Step S201：Obtain the merchandise news of M commodity, M commodity are the commodity needing to carry out advertisement promotion, and M is big In the integer equal to N.
In specific implementation process, described M commodity are different commodity, typically entrust advertisement by different advertisers The commodity that the service provider of server is promoted.
Step S202：Obtain the promoting region information of each commodity in M commodity.
In specific implementation process, each commodity has respective promoting region, and this promoting region can be true by advertiser Determine it is also possible to independently be determined according to the practical situation of different commodity by Advertisement Server.For example, certain supermarket needs advertisement to push away Extensively, due to the client of supermarket focus mostly on supermarket place block it is possible to using this supermarket be located block as its promote area Domain；Certain market needs to advertise and promotes, because the client in market focuses mostly on the district being located in market it is possible to by this market The district being located is as its promoting region；Certain property firm needs to advertise and promotes, due to collecting the client of property firm more In this property firm be located city it is possible to using this property firm be located city as its promoting region.
In specific implementation process, same commodity can also have multiple promoting regions, and for example, certain supermarket is in multiple blocks all There is chain store, then can be using these blocks all as its promoting region；There is branch in certain market in multiple districts, then can be by this A little districts are all as its promoting region；These cities in multiple city Dou You branch companies, then can all be made by certain property firm For its promoting region.
Step S203：Based on the promoting region information of each commodity in the first geographical location information and M commodity, determine M The degree of association of each commodity and user in individual commodity, described user refers to the user of terminal unit.
As a kind of optional embodiment, step S203, can there are following three kinds of embodiments：
The first, based on the first geographical location information (for example：Current geographic position information or conventional geographical location information), Determine the distance between promoting region of each commodity in user and M commodity；Promoting region based on user and each commodity The distance between, determine the degree of association of each commodity and user in M commodity.Wherein, distance is nearer, and degree of association is higher.
Taking market advertisement as a example, user current geographic position information (or conventional geographical location information) be " Beijing- Chaoyang District-winebibber's bridge ", the promoting region in A market is " Chaoyang District " and " Xicheng District ", and the promoting region in B market is " Fengtai Area " and " Daxing District ", when the promoting region in C market is " Tongzhou District ", due to current geographic position information (or the conventional ground of user Reason positional information) in " Chaoyang District ", with the promoting region " Chaoyang District " in A market closer to so the degree of association of A market and user is more High.
Second, based on the first geographical location information (for example：Historical geography positional information), determine that user arrives the last time Reach the time of the promoting region of each commodity in M commodity；Reach pushing away of each commodity in M commodity based on user is the last The time in wide region, determine the degree of association of each commodity and user.Wherein, the time is nearer with present, and degree of association is higher.If a certain Promoting region user once all do not went, then corresponding degree of association is 0.
Taking supermarket advertisement as a example, the promoting region of A supermarket is " Chengdu-Wuhou District-red card building street ", the popularization in B ultrasonic city Region is " Chengdu-Wuhou District-bridge street of washing one's face ", finds in the historical geography positional information based on user, and user is the last Before going to " Chengdu-Wuhou District-red card building street " to be one week, it is yesterday that user goes to " Chengdu-Wuhou District-bridge street of washing one's face " the last time My god, because the time of the last promoting region reaching B ultrasonic city of user is closer to so B ultrasonic city is higher with the degree of association of user.
The third, based on the first geographical location information (for example：Historical geography positional information), determine that user reaches each business The number of times of the promoting region of product；Reach the number of times of the promoting region of each commodity based on user, determine each commodity and user's Degree of association.If a certain promoting region user did not once go, corresponding degree of association is 0.
In specific implementation process, can count in a period of time (for example：In one week, or in one month, or in half a year) User reaches the number of times of the promoting region of each commodity, and wherein, number of times is more, and degree of association is higher.
, the promoting region of A property firm is " Beijing ", the promoting region of B property firm taking estate advertisement as a example For " Chengdu ", the historical geography positional information based on user finds, user goes to Beijing 10 times in the month before, goes to Chengdu 2 times, due to User goes Pekinese's number of times more, so A property firm is higher with the degree of association of user.
Step S204：Based on the degree of association of each commodity in M commodity and user, select from the merchandise news of M commodity Go out the merchandise news of N number of commodity.
In specific implementation process, described N number of commodity are the corresponding commodity of described N bar advertisement, and described N number of commodity are from institute State and elect in M commodity, described N number of commodity are the commodity needing to carry out advertisement recommendation to user, described N number of commodity wide Announcement will be devoted on the terminal unit of user.
In specific implementation process, taking of N can be determined according to quantity U of the advertisement position on the display screen of terminal unit Value, that is, N is equal to U.Furthermore it is also possible to according to the degree of association order from high to low of each commodity in M commodity and user, to M The merchandise news of individual commodity is ranked up, then selects the commodity letter of the forward N number of commodity of sequence from the merchandise news of M commodity Breath.
For example, when the display screen of terminal unit only having 1 advertisement position, then select 1 from described M commodity Commodity, this commodity is the degree of association highest commodity with user；When two advertisement positions are had on the display screen of terminal unit, then Select two commodity from described M commodity, this two commodity are the commodity with user's degree of association highest the first two.
Step S205：Merchandise news based on N number of commodity and the first geographical location information, make N bar using advertisement formwork Advertisement.
As a kind of optional embodiment, step S205, including：
Obtain each self-corresponding advertisement formwork 300 of N number of commodity；Popularization based on the first geographical location information and N number of commodity Area information, determines each self-corresponding second geographical location information of N number of commodity；The merchandise news of N number of commodity is filled into N respectively First display area 310 of each self-corresponding advertisement formwork of individual commodity, and by each for N number of commodity self-corresponding second geographical position Information is filled into the second display area 320 of each self-corresponding advertisement formwork of N number of commodity respectively, thus obtaining the wide of N number of commodity Accuse.
In specific implementation process, different advertisement formworks can be provided according to the difference of type of merchandize.For example, provide Estate advertisement dedicated templates, market advertisement dedicated templates, supermarket advertisement dedicated templates etc., wide between different advertisement formworks Accuse material (for example：Background) and/or type-setting mode different.The advertisement formwork 300 that Fig. 3 provides is universal template, can To be applied in all kinds of commodity.
In specific implementation process, the merchandise news of each commodity can comprise the title of corresponding goods, characteristic, valency One or more of the information such as lattice, raw material, the place of production, preferential action message information.
In specific implementation process, on advertisement formwork 300, at least two different display area are (i.e.：First displaying Region 310 and the second display area 302), wherein, the first display area 310 is used for showing the merchandise news of corresponding goods, second Display area 320 is used for showing second geographical location information related to the first geographical location information.Wherein, the second geographical position The preparation method of information, specially：Obtain the promoting region information of each commodity in N number of commodity, in described N number of commodity each The promoting region information of commodity and the first geographical location information take common factor, obtain each self-corresponding second geographical position of N bar advertisement Information.
For example, the current geographic position information (i.e. first geographical location information) in user is " Beijing-Chaoyang Area-winebibber's bridge ", and when needing to user advertising recommendation A market, because the promoting region in A market is " Chaoyang District " and " west city The promoting region information in A market and the first geographical location information can be taken common factor, determine that the second geographical location information is by area " " Chaoyang District ", then obtain the merchandise news in A market (for example：The whole audience half price of A market), finally " whole audience half price of A market " is filled To the first display area 310 of advertisement formwork 300, " Chaoyang District " is filled into the second display area 320, produces as Fig. 4 institute The advertisement of " whole audience half price of Chaoyang District A market " shown.
Again for example, need to user advertising recommend B ultrasonic city when, due to B ultrasonic city promoting region be " Chengdu- Wuhou District-bridge street of washing one's face ", and user just went to " bridge street of washing one's face " yesterday or user often goes to " bridge street of washing one's face " (i.e. first recently Geographical location information is " bridge street of washing one's face "), the promoting region information in B ultrasonic city and the first geographical location information can be taken common factor, Determine that the second geographical location information is " bridge street of washing one's face ", then obtain the merchandise news in B ultrasonic city (for example：" end of the year sales promotion of B ultrasonic city "), Finally " B ultrasonic city the end of the year sales promotion " is filled into the first display area 310 of advertisement formwork 300, " bridge street of washing one's face " is filled into the Two display area 320, produce the advertisement of " Qiao JieBChao city end of the year sales promotion of washing one's face " as shown in Figure 5.
Again for example, user current geographic position information (i.e.：First geographical location information) it is " Beijing-court Yang Qu-winebibber's bridge ", and when needing to user advertising recommendation A property firm, the promoting region due to A property firm is The promoting region information of A property firm and the first geographical location information can be taken common factor by " Beijing " and " Chengdu ", determine the Two geographical location information are " Beijing ", then obtain the merchandise news of A property firm (for example：" car is sent in the house-purchase of A property firm Position "), finally " parking stall is sent in the house-purchase of A property firm " is filled into the first display area 310 of advertisement formwork 300, by " Beijing " It is filled into the second display area 320, produce the advertisement of " parking stall is sent in the house-purchase of Beijing A property firm " as shown in Figure 6.
User current geographic position information (i.e.：First geographical location information) it is " Chengdu-Wuhou District-red card building Street ", and need to user advertising recommend A property firm when, due to A property firm promoting region be " Beijing " with " become All ", the promoting region information of A property firm and the first geographical location information can be taken common factor, determine the second geographical position Information is " Chengdu ", then obtains the merchandise news of A property firm (for example：" parking stall is sent in the house-purchase of A property firm "), finally will " parking stall is sent in the house-purchase of A property firm " is filled into the first display area 310 of advertisement formwork 300, and " Chengdu " is filled into second Display area 320, produces the advertisement of " parking stall is sent in the house-purchase of Chengdu A property firm " as shown in Figure 7.
Step S103：N bar advertisement is sent to terminal unit, so that terminal unit output comprises the second geographical position letter The advertisement of breath.
In specific implementation process, N number of advertisement position is provided with the display screen of terminal unit and N (shows when being equal to 1 When only having 1 advertisement position on screen), then by the advertisement putting with user's degree of association highest commodity on advertisement position.
In specific implementation process, N number of advertisement position is provided with the display screen of terminal unit and N is more than or equal to 2 During integer (when having multiple advertisement position on display screen), then obtain the clicking rate of N number of advertisement position；According to clicking rate from high to low Sequentially, N number of advertisement position is ranked up；According to the degree of association order from high to low of each commodity in N number of commodity and user, right N bar advertisement is ranked up；The clicking rate of advertisement putting to the N number of advertisement position being ordered as i-th in N bar advertisement is ordered as i-th On advertisement position, i be more than or equal to 1 and less than or equal to N integer.
For example, if 3 advertisement positions are had on the display screen of terminal unit, respectively advertisement position 1, advertisement position 2 and advertisement Position 3, and when needing to user advertising recommendation A market, B store and C market, if the clicking rate of advertisement position 1 is higher than the point of advertisement position 2 Hit rate, the clicking rate of advertisement position 2 is higher than the clicking rate of advertisement position 3, the degree of association in A market is higher than the degree of association in B market, B market Degree of association be higher than C market degree of association, then by the advertisement putting in A market to advertisement position 1, the advertisement putting in B market is arrived On advertisement position 2, by the advertisement putting in C market to advertisement position 3.So, will be high to clicking rate for advertisement putting high for degree of association On advertisement position, user is facilitated to view the advertisement high with oneself degree of association, thus improve effect of advertising.
In the present embodiment, user comprises the second ground when seeing described N bar advertisement by terminal unit it is possible to see The ad content of reason positional information, thus improving the dependency of ad content and user, makes user easily to the advertisement recommended Interested, and then improve effect of advertising.
Based on same inventive concept, the present embodiment additionally provides a kind of Advertisement Server, as shown in figure 8, including：
Acquiring unit 801, for obtaining the first geographical location information of terminal unit；
Production unit 802, for the first geographical location information based on terminal unit, makes N bar advertisement, and N is positive integer, Second geographical location information related to the first geographical location information is comprised in the ad content of every advertisement in N bar advertisement；
First transmitting element 803, for N bar advertisement is sent to terminal unit, so that terminal unit output comprises the The advertisement of two geographical location information.
As a kind of optional embodiment, acquiring unit 801, specifically for：
Obtain the current geographic position information of terminal unit；Or obtain the conventional geographical location information of terminal unit；Or obtain Take the historical geography positional information of terminal unit.
As a kind of optional embodiment, production unit 802, including：
First acquisition module, for obtaining the merchandise news of M commodity, M commodity are the business needing to carry out advertisement promotion Product, M is the integer more than or equal to N；
Second acquisition module, for obtaining the promoting region information of each commodity in M commodity；
Determining module, for the promoting region information based on each commodity in the first geographical location information and M commodity, really Determine the degree of association of each commodity and user in M commodity, user is the user of terminal unit；
Selecting module, for the degree of association based on each commodity in M commodity and user, from the merchandise news of M commodity In select the merchandise news of N number of commodity, N number of commodity are the corresponding commodity of N bar advertisement；
Make module, for the merchandise news based on N number of commodity and the first geographical location information, made using advertisement formwork N bar advertisement.
As a kind of optional embodiment, determining module, specifically for：
Based on the first geographical location information, determine the distance between promoting region of each commodity in user and M commodity； The distance between promoting region based on user and each commodity, determines the degree of association of each commodity and user in M commodity.
As a kind of optional embodiment, determining module, specifically for：
Based on the first geographical location information, determine the last promoting region reaching each commodity in M commodity of user Time；Based on user's the last time reaching the promoting region of each commodity in M commodity, determine every in M commodity Individual commodity and the degree of association of user.
As a kind of optional embodiment, determining module, specifically for：
Based on the first geographical location information, determine that user reaches the number of times of the promoting region of each commodity in M commodity；Base Reach the number of times of the promoting region of each commodity in M commodity in user, determine that in M commodity, each commodity is related to user Degree.
As a kind of optional embodiment, selecting module, specifically for：
According to the degree of association order from high to low of each commodity in M commodity and user, the merchandise news to M commodity It is ranked up；The merchandise news of the forward N number of commodity of sequence is selected from the merchandise news of M commodity.
As a kind of optional embodiment, make module, specifically for：
Obtain each self-corresponding advertisement formwork of N number of commodity, N number of commodity are the corresponding commodity of N bar advertisement；By N number of commodity Merchandise news is filled into the first display area of each self-corresponding advertisement formwork of N number of commodity respectively；Believed based on the first geographical position Breath and the promoting region information of N number of commodity, determine each self-corresponding second geographical location information of N number of commodity；By N number of commodity each Corresponding second geographical location information is filled into the second display area of each self-corresponding advertisement formwork of N number of commodity respectively, thus Obtain the advertisement of N number of commodity.
As a kind of optional embodiment, make module, specifically for：
Obtain the promoting region information of each commodity in N number of commodity, N number of commodity are the corresponding commodity of N bar advertisement；To N number of In commodity, the promoting region information of each commodity and the first geographical location information take common factor, obtain N article of advertisement each self-corresponding the Two geographical location information.
As a kind of optional embodiment, the first transmitting element 803, specifically for：
N number of advertisement position is provided with the display screen of terminal unit, and when N is equal to 1, will be with user degree of association highest business The advertisement putting of product is on advertisement position.
As a kind of optional embodiment, the first transmitting element 803, specifically for：
N number of advertisement position is provided with the display screen of terminal unit, and when N is integer more than or equal to 2, obtains N number of wide Accuse the clicking rate of position；According to clicking rate order from high to low, N number of advertisement position is ranked up；According to each business in N number of commodity The degree of association of product and user order from high to low, is ranked up to N bar advertisement, N number of commodity are the corresponding commodity of N bar advertisement； On the advertisement position that the advertisement putting being ordered as i-th in N bar advertisement is ordered as i-th in N number of advertisement position, i be more than or equal to 1 and Integer less than or equal to N.
Because the Advertisement Server that the present embodiment is introduced recommends method to be adopted by implementing advertisement in the embodiment of the present invention Device, so recommending method based on the advertisement described in the embodiment of the present invention, those skilled in the art will appreciate that The specific embodiment of the Advertisement Server of the present embodiment and its various change form, so here is for this Advertisement Server The method how realizing the recommendation of the advertisement in the embodiment of the present invention is no longer discussed in detail.As long as those skilled in the art implement In the embodiment of the present invention, the device that method is adopted is recommended in advertisement, broadly falls into the scope that the present invention to be protected.
The technical scheme providing in the embodiment of the present invention, at least has the following technical effect that or advantage：
Method is recommended according to a kind of advertisement of the present invention, when receiving the ad-request of terminal unit transmission, obtains eventually First geographical location information of end equipment；Based on the first geographical location information of terminal unit, make N bar advertisement, wherein, described Second geographical location information related to the first geographical location information is comprised in the ad content of N bar advertisement；By described N bar advertisement It is sent to terminal unit, so that terminal unit exports described N bar advertisement.So, user is seeing described N by terminal unit It is possible to see the ad content comprising the second geographical location information during bar advertisement, because the second geographical location information is and end First geographical location information correlation of end equipment, therefore further improve the dependency of ad content and user, use Family is easily interested in the advertisement recommended, and then improves effect of advertising.
Embodiment two
Stand in terminal equipment side, based on same inventive concept, embodiments provide a kind of advertisement and recommend method, such as Shown in Fig. 9, including：
Step S901：Send the first geographical location information of terminal unit to Advertisement Server.
In specific implementation process, terminal unit can be that notebook computer, smart mobile phone, panel computer etc. are mobile eventually End, or the terminal such as intelligent television, desktop computer, integrated computer, for terminal unit specifically which kind of equipment, this reality Apply example to be not specifically limited.
In specific implementation process, when user's using terminal equipment opens a webpage or open an App When (Application, application program), advertisement position can be provided with generally on this webpage or on this App interface, this advertisement position For display advertisement.Now, terminal unit can send ad-request to ask advertisement to Advertisement Server, so that request is arrived Advertisement putting on advertisement position.
As a kind of optional embodiment, step S901, including：
Send the current geographic position information of terminal unit to Advertisement Server；Or send terminal unit to Advertisement Server Conventional geographical location information；Or the historical geography positional information of terminal unit is sent to Advertisement Server.
In specific implementation process, the first geographical location information can be the current location information of terminal unit, and terminal sets Standby current geographic position information is the current geographic position information of user.Specifically, can arrange on the terminal device One locating module, for example, GPS (Global Position System, global positioning system) module or big-dipper satellite position mould Block, to obtain the current geographic position information of terminal unit.In addition, terminal unit can also utilize WLAN (Wireless Local Area Network, WLAN) or mobile network determine current positional information.Wherein, the first geographical position Information is more detailed better.
In specific implementation process, the first geographical location information can also be the historical geography positional information of terminal unit, The historical geography positional information of terminal unit is the historical geography positional information of user, for example, in a period of time (example in past As last week, or last month or last year) in, where user has gone at what time.
In specific implementation process, the first geographical location information can also be the conventional geographical location information of terminal unit, The conventional geographical location information of terminal unit is the conventional geographical location information of user.This conventional geographical location information can be by User Defined, for example, home location information and/or company position information can be set to conventional geographical position letter by user Breath.Additionally, terminal unit can also automatically determine the conventional geographical location information of user, for example, by the position of working time user Confidence breath is defined as company position information, and the positional information of time of having a rest user is defined as home location information.
In specific implementation process, terminal unit can carry the first geographical location information by ad-request and put, together It is sent to Advertisement Server.
Step S902：Receive the N bar advertisement that Advertisement Server sends, wherein, N is positive integer, and N bar advertisement is advertising service Device makes according to the first geographical location information, comprises and the first geographical position in the ad content of every advertisement in N bar advertisement The second related geographical location information of information.
Step S903：Output N bar advertisement, in N bar advertisement, the ad content of every advertisement includes the second geographical location information.
As a kind of optional embodiment, step S903, can there are following two embodiments：
The first, when being provided with N number of advertisement position and N is equal to 1 (only 1 on display screen on the display screen of terminal unit During individual advertisement position), the advertisement with user's degree of association highest commodity of terminal unit is exported on advertisement position.
Second, N number of advertisement position is provided with the display screen of terminal unit and when N is integer more than or equal to 2 ( When having multiple advertisement position on display screen), it is ordered as i-th by defeated for the advertisement being ordered as i-th in N bar advertisement in N number of advertisement position On advertisement position, i be more than or equal to 1 and less than or equal to N integer；Wherein, the advertisement of N bar is according to each self-corresponding business of N bar advertisement The order sequence from high to low of the degree of association of the user of product and terminal unit, N number of advertisement position is according to clicking rate from high to low Order sequence.
For example, if 3 advertisement positions are had on the display screen of terminal unit, respectively advertisement position 1, advertisement position 2 and advertisement Position 3, and when needing to user advertising recommendation A market, B store and C market, if the clicking rate of advertisement position 1 is higher than the point of advertisement position 2 Hit rate, the clicking rate of advertisement position 2 is higher than the clicking rate of advertisement position 3, the degree of association in A market is higher than the degree of association in B market, B market Degree of association be higher than C market degree of association, then the advertisement in A market is exported on advertisement position 1, the advertisement in B market is exported On advertisement position 2, the advertisement in C market is exported on advertisement position 3.So, advertisement high for degree of association is exported clicking rate high On advertisement position, user is facilitated to view the advertisement high with oneself degree of association, thus improve effect of advertising.
Based on same inventive concept, the present embodiment additionally provides a kind of terminal unit, as shown in Figure 10, including：
Second transmitting element 1001, for sending the first geographical location information of terminal unit to Advertisement Server；
Receiving unit 1002, for receiving the N bar advertisement of Advertisement Server transmission, wherein, N is positive integer, and N bar advertisement is Advertisement Server makes according to the first geographical location information, comprises and first in the ad content of every advertisement in N bar advertisement The second related geographical location information of geographical location information；
Output unit 1003, for exporting N bar advertisement, in N bar advertisement, the ad content of every advertisement includes the second geography Positional information.
As a kind of optional embodiment, the second transmitting element 1001, specifically for：
Send the current geographic position information of terminal unit to Advertisement Server；Or send terminal unit to Advertisement Server Conventional geographical location information；Or the historical geography positional information of terminal unit is sent to Advertisement Server.
As a kind of optional embodiment, output unit 1003, specifically for：
N number of advertisement position is provided with the display screen of terminal unit, and when N is equal to 1, will be related to the user of terminal unit The advertisement of degree highest commodity exports on advertisement position.
As a kind of optional embodiment, output unit 1003, specifically for：
N number of advertisement position is provided with the display screen of terminal unit, and when N is integer more than or equal to 2, will be wide for N bar It is ordered as in announcement on the i-th defeated advertisement position being ordered as i-th in N number of advertisement position of advertisement, i is more than or equal to 1 and to be less than or equal to N Integer；Wherein, the advertisement of N bar be according to each self-corresponding commodity of N bar advertisement and the user of terminal unit degree of association by height to Low order sequence, N number of advertisement position is order sequence from high to low according to clicking rate.
Implementing advertisement in the embodiment of the present invention by the terminal unit that the present embodiment is introduced recommends method to be adopted Device, so recommending method based on the advertisement described in the embodiment of the present invention, those skilled in the art will appreciate that this The specific embodiment of the terminal unit of embodiment and its various change form, so how real here is for this terminal unit The method that advertisement in the existing embodiment of the present invention is recommended no longer is discussed in detail.As long as those skilled in the art implement the present invention In embodiment, the device that method is adopted is recommended in advertisement, broadly falls into the scope that the present invention to be protected.
The technical scheme providing in the embodiment of the present invention, at least has the following technical effect that or advantage：
Method is recommended according to a kind of advertisement of the present invention, including：Send the first geography of terminal unit to Advertisement Server Positional information；Receive the N bar advertisement that Advertisement Server sends, wherein, N is positive integer, and described N bar advertisement is Advertisement Server root Make according to the first geographical location information, in the ad content of every advertisement, comprise second related to the first geographical location information Geographical location information；Output N bar advertisement.So, user when described N bar advertisement is seen by terminal unit it is possible to see Comprise the ad content of the second geographical location information, because the second geographical location information is the first geographical position with terminal unit Information correlation, therefore further improve the dependency of ad content and user, make user easily to the advertisement sense recommended Interest, and then improve effect of advertising.
Algorithm and display be not inherently related to any certain computer, virtual system or miscellaneous equipment provided herein. Various general-purpose systems can also be used together with based on teaching in this.As described above, construct required by this kind of system Structure be obvious.Additionally, the present invention is also not for any certain programmed language.It is understood that, it is possible to use various Programming language realizes the content of invention described herein, and the description above language-specific done is to disclose this Bright preferred forms.
In description mentioned herein, illustrate a large amount of details.It is to be appreciated, however, that the enforcement of the present invention Example can be put into practice in the case of not having these details.In some instances, known method, structure are not been shown in detail And technology, so as not to obscure the understanding of this description.
Similarly it will be appreciated that in order to simplify the disclosure and help understand one or more of each inventive aspect, Above in the description to the exemplary embodiment of the present invention, each feature of the present invention is grouped together into single enforcement sometimes In example, figure or descriptions thereof.However, the method for the disclosure should be construed to reflect following intention：I.e. required guarantor The application claims of shield more features than the feature being expressly recited in each claim.More precisely, it is such as following Claims reflected as, inventive aspect is all features less than single embodiment disclosed above.Therefore, The claims following specific embodiment are thus expressly incorporated in this specific embodiment, wherein each claim itself All as the separate embodiments of the present invention.
Those skilled in the art are appreciated that and the module in the equipment in embodiment can be carried out adaptively Change and they are arranged in one or more equipment different from this embodiment.Can be the module in embodiment or list Unit or assembly be combined into a module or unit or assembly, and can be divided in addition multiple submodule or subelement or Sub-component.In addition to such feature and/or at least some of process or unit exclude each other, can adopt any Combination is to all features disclosed in this specification (including adjoint claim, summary and accompanying drawing) and so disclosed Where method or all processes of equipment or unit are combined.Unless expressly stated otherwise, this specification (includes adjoint power Profit requires, summary and accompanying drawing) disclosed in each feature can carry out generation by the alternative features providing identical, equivalent or similar purpose Replace.
Although additionally, it will be appreciated by those of skill in the art that some embodiments in this include institute in other embodiments Including some features rather than further feature, but the combination of the feature of different embodiment means to be in the scope of the present invention Within and form different embodiments.For example, in the following claims, embodiment required for protection any it One can in any combination mode using.
The all parts embodiment of the present invention can be realized with hardware, or to run on one or more processor Software module realize, or with combinations thereof realize.It will be understood by those of skill in the art that can use in practice Microprocessor or digital signal processor (DSP) come to realize in Advertisement Server according to embodiments of the present invention some or All some or all functions of part.The present invention is also implemented as the part for executing method as described herein Or whole equipment or program of device (for example, computer program and computer program).Such realize the present invention Program can store on a computer-readable medium, or can have the form of one or more signal.Such letter Number can download from internet website and to obtain, or provide on carrier signal, or be provided with any other form.
It should be noted that above-described embodiment the present invention will be described rather than limits the invention, and ability Field technique personnel can design alternative embodiment without departing from the scope of the appended claims.In the claims, Any reference markss between bracket should not be configured to limitations on claims.Word "comprising" does not exclude the presence of not Element listed in the claims or step.Word "a" or "an" before element does not exclude the presence of multiple such Element.The present invention can come real by means of the hardware including some different elements and by means of properly programmed computer Existing.If in the unit claim listing equipment for drying, several in these devices can be by same hardware branch To embody.The use of word first, second, and third does not indicate that any order.These words can be explained and run after fame Claim.
The invention discloses, A1, a kind of advertisement recommend method it is characterised in that including：
Obtain the first geographical location information of terminal unit；
Based on the first geographical location information of described terminal unit, make N bar advertisement, N is positive integer, described N bar advertisement In every advertisement ad content in comprise second geographical location information related to described first geographical location information；
Described N bar advertisement is sent to described terminal unit, so that the output of described terminal unit comprises described second ground The advertisement of reason positional information.
A2, advertisement as described in A1 recommend method it is characterised in that the first geographical position of terminal unit as described in described acquisition Confidence ceases, including：
Obtain the current geographic position information of described terminal unit；Or
Obtain the conventional geographical location information of described terminal unit；Or
Obtain the historical geography positional information of described terminal unit.
A3, advertisement as described in A1 recommend method it is characterised in that described based on described first geographical location information, make Make N bar advertisement, including：
Obtain M commodity merchandise news, described M commodity are the commodity needing to carry out advertisement promotion, M be more than or equal to The integer of N；
Obtain the promoting region information of each commodity in described M commodity；
Based on the promoting region information of each commodity in described first geographical location information and described M commodity, determine institute State the degree of association of each commodity and user in M commodity, described user is the user of described terminal unit；
Based on the degree of association of each commodity in described M commodity and described user, from the merchandise news of described M commodity Select the merchandise news of N number of commodity, described N number of commodity are the corresponding commodity of described N bar advertisement；
Merchandise news based on described N number of commodity and described first geographical location information, make described N using advertisement formwork Bar advertisement.
A4, advertisement as described in A3 recommend method it is characterised in that described based on described first geographical location information and institute State the promoting region information of each commodity, determine the degree of association of each commodity and described user in described M commodity, including：
Based on described first geographical location information, determine the popularization area of described user and each commodity in described M commodity The distance between domain；
The distance between promoting region based on described user and each commodity described, determines each in described M commodity Commodity and the degree of association of described user.
A5, advertisement as described in A3 recommend method it is characterised in that described based on described first geographical location information and institute State the promoting region information of each commodity in M commodity, determine that in described M commodity, each commodity is related to described user Degree, including：
Based on described first geographical location information, determine that described user is the last and reach each business in described M commodity The time of the promoting region of product；
Based on the described user the last time reaching the promoting region of each commodity in described M commodity, determine institute State the degree of association of each commodity and described user in M commodity.
A6, advertisement as described in A3 recommend method it is characterised in that described based on described first geographical location information and institute State the promoting region information of each commodity, determine the degree of association of each commodity and described user in described M commodity, including：
Based on described first geographical location information, determine that described user reaches the popularization of each commodity in described M commodity The number of times in region；
Reach the number of times of the promoting region of each described commodity in described M commodity based on described user, determine described M The degree of association of each commodity and described user in commodity.
A7, advertisement as described in A3 recommend method it is characterised in that described based on each commodity in described M commodity and The degree of association of described user, selects the merchandise news of N number of commodity from the merchandise news of described M commodity, including：
According to the degree of association order from high to low of each commodity in described M commodity and described user, to described M business The merchandise news of product is ranked up；
The merchandise news of the forward N number of commodity of sequence is selected from the merchandise news of described M commodity.
A8, advertisement as described in A1 recommend method it is characterised in that described the first geographical position based on described terminal unit Confidence ceases, and makes N bar advertisement, including：
Obtain each self-corresponding advertisement formwork of N number of commodity, described N number of commodity are the corresponding commodity of described N bar advertisement；
The merchandise news of described N number of commodity is filled into respectively the first of each self-corresponding advertisement formwork of described N number of commodity Display area；
Based on the promoting region information of described first geographical location information and described N number of commodity, determine that described N number of commodity are each Self-corresponding described second geographical location information；
Each for described N number of commodity self-corresponding described second geographical location information is filled into described N number of commodity each respectively Second display area of corresponding advertisement formwork, thus obtain the advertisement of described N number of commodity.
A9, method is recommended in advertisement as described in A1 it is characterised in that the preparation method of described second geographical location information, Including：
Obtain the promoting region information of each commodity in N number of commodity, described N number of commodity are the corresponding business of described N bar advertisement Product；
Common factor is taken to the promoting region information and described first geographical location information of each commodity in described N number of commodity, obtains Obtain each self-corresponding described second geographical location information of described N bar advertisement.
A10, the advertisement as described in A1 recommend method it is characterised in that described be sent to described terminal by described N bar advertisement Equipment, so that described terminal unit exports described N bar advertisement, including：
The display screen of described terminal unit is provided with N number of advertisement position, and when N is equal to 1, will be with described user's degree of association The advertisement putting of highest commodity is on described advertisement position.
A11, the advertisement as described in A1 recommend method it is characterised in that described be sent to described terminal by described N bar advertisement Equipment, so that described terminal unit exports described N bar advertisement, including：
N number of advertisement position is provided with the display screen of described terminal unit, and when N is integer more than or equal to 2, obtains institute State the clicking rate of N number of advertisement position；
According to clicking rate order from high to low, described N number of advertisement position is ranked up；
According to the degree of association order from high to low of each commodity in N number of commodity and described user, described N bar advertisement is entered Row sequence, described N number of commodity are the corresponding commodity of described N bar advertisement；
The advertisement putting being ordered as i-th in described N bar advertisement is ordered as in described N number of advertisement position i-th advertisement position On, i be more than or equal to 1 and less than or equal to N integer.
B12, a kind of advertisement recommend method it is characterised in that including：
Send the first geographical location information of terminal unit to Advertisement Server；
Receive the N bar advertisement that described Advertisement Server sends, wherein, N is positive integer, and described N bar advertisement is described advertisement Server according to described first geographical location information make, comprise in the ad content of every advertisement in described N bar advertisement with The second related geographical location information of described first geographical location information；
Export described N bar advertisement, in described N bar advertisement, the ad content of every advertisement includes described second geographical position letter Breath.
B13, advertisement as described in B12 recommend method it is characterised in that described to Advertisement Server sending ending equipment the One geographical location information, including：
Send the current geographic position information of described terminal unit to described Advertisement Server；Or
Send the conventional geographical location information of described terminal unit to described Advertisement Server；Or
Send the historical geography positional information of described terminal unit to described Advertisement Server.
B14, method is recommended in advertisement as described in B12 it is characterised in that N bar advertisement as described in described output, including：
The display screen of described terminal unit is provided with N number of advertisement position, and N be equal to 1 when, by with described terminal unit The advertisement of user's degree of association highest commodity exports on described advertisement position.
B15, method is recommended in advertisement as described in B12 it is characterised in that N bar advertisement as described in described output, including：
N number of advertisement position is provided with the display screen of described terminal unit, and when N is integer more than or equal to 2, by institute State on the defeated advertisement position being ordered as i-th in described N number of advertisement position of advertisement being ordered as i-th in N bar advertisement, i is more than or equal to 1 And the integer less than or equal to N；
Wherein, described N bar advertisement is the user according to each self-corresponding commodity of described N bar advertisement and described terminal unit Degree of association order sequence from high to low, described N number of advertisement position is order sequence from high to low according to clicking rate.
C16, a kind of Advertisement Server are it is characterised in that include：
Acquiring unit, for obtaining the first geographical location information of terminal unit；
Production unit, for the first geographical location information based on described terminal unit, makes N bar advertisement, and N is just whole Number, comprises second related to described first geographical location information geographical in the ad content of every advertisement in described N bar advertisement Positional information；
First transmitting element, for described N bar advertisement is sent to described terminal unit, so that described terminal unit is defeated Go out the advertisement comprising described second geographical location information.
C17, the Advertisement Server as described in C16 it is characterised in that described acquiring unit, specifically for：
Obtain the current geographic position information of described terminal unit；Or obtain the conventional geographical position letter of described terminal unit Breath；Or obtain the historical geography positional information of described terminal unit.
C18, the Advertisement Server as described in C16 it is characterised in that described production unit, including：
First acquisition module, for obtaining the merchandise news of M commodity, described M commodity are to need to carry out advertisement promotion Commodity, M is the integer more than or equal to N；
Second acquisition module, for obtaining the promoting region information of each commodity in described M commodity；
Determining module, for the popularization area based on each commodity in described first geographical location information and described M commodity Domain information, determines the degree of association of each commodity and user in described M commodity, and described user is the user of described terminal unit；
Selecting module, for the degree of association based on each commodity in described M commodity and described user, from described M business The merchandise news of N number of commodity is selected, described N number of commodity are the corresponding commodity of described N bar advertisement in the merchandise news of product；
Make module, for the merchandise news based on described N number of commodity and described first geographical location information, using advertisement N bar advertisement described in template construct.
C19, the Advertisement Server as described in C18 it is characterised in that described determining module, specifically for：
Based on described first geographical location information, determine the popularization area of described user and each commodity in described M commodity The distance between domain；The distance between promoting region based on described user and each commodity described, determines in described M commodity Each commodity and the degree of association of described user.
C20, the Advertisement Server as described in C18 it is characterised in that described determining module, specifically for：
Based on described first geographical location information, determine that described user is the last and reach each business in described M commodity The time of the promoting region of product；Reach the promoting region of each commodity in described M commodity based on described user is the last Time, determine the degree of association of each commodity and described user in described M commodity.
C21, the Advertisement Server as described in C18 it is characterised in that described determining module, specifically for：
Based on described first geographical location information, determine that described user reaches the popularization of each commodity in described M commodity The number of times in region；Reach the number of times of the promoting region of each described commodity in described M commodity based on described user, determine described The degree of association of each commodity and described user in M commodity.
C22, the Advertisement Server as described in C18 it is characterised in that described selecting module, specifically for：
According to the degree of association order from high to low of each commodity in described M commodity and described user, to described M business The merchandise news of product is ranked up；The commodity letter of the forward N number of commodity of sequence is selected from the merchandise news of described M commodity Breath.
C23, the Advertisement Server as described in C18 it is characterised in that described making module, specifically for：
Obtain each self-corresponding advertisement formwork of N number of commodity, described N number of commodity are the corresponding commodity of described N bar advertisement；By institute The merchandise news stating N number of commodity is filled into the first display area of each self-corresponding advertisement formwork of described N number of commodity respectively；It is based on Described first geographical location information and the promoting region information of described N number of commodity, determine that described N number of commodity are each self-corresponding described Second geographical location information；Each for described N number of commodity self-corresponding described second geographical location information is filled into respectively described N number of Second display area of each self-corresponding advertisement formwork of commodity, thus obtain the advertisement of described N number of commodity.
C24, the Advertisement Server as described in C16 it is characterised in that described making module, specifically for：
Obtain the promoting region information of each commodity in N number of commodity, described N number of commodity are the corresponding business of described N bar advertisement Product；Common factor is taken to the promoting region information and described first geographical location information of each commodity in described N number of commodity, obtains described Each self-corresponding described second geographical location information of N bar advertisement.
C25, the Advertisement Server as described in C16 it is characterised in that described first transmitting element, specifically for：
The display screen of described terminal unit is provided with N number of advertisement position, and when N is equal to 1, will be with described user's degree of association The advertisement putting of highest commodity is on described advertisement position.
C26, the Advertisement Server as described in C16 it is characterised in that described first transmitting element, specifically for：
N number of advertisement position is provided with the display screen of described terminal unit, and when N is integer more than or equal to 2, obtains institute State the clicking rate of N number of advertisement position；According to clicking rate order from high to low, described N number of advertisement position is ranked up；According to N number of In commodity, the degree of association of each commodity and described user order from high to low, is ranked up to described N bar advertisement, described N number of Commodity are the corresponding commodity of described N bar advertisement；I-th advertisement putting will be ordered as to described N number of advertisement position in described N bar advertisement In be ordered as on i-th advertisement position, i be more than or equal to 1 and less than or equal to N integer.
D27, a kind of terminal unit are it is characterised in that include：
Second transmitting element, for sending the first geographical location information of terminal unit to Advertisement Server；
Receiving unit, for receiving the N bar advertisement that described Advertisement Server sends, wherein, N is positive integer, and described N bar is wide Announcement is that described Advertisement Server makes according to described first geographical location information, the advertisement of every advertisement in described N bar advertisement Second geographical location information related to described first geographical location information is comprised in content；
Output unit, for exporting described N bar advertisement, in described N bar advertisement the ad content of every advertisement include described Second geographical location information.
D28, the terminal unit as described in D27 it is characterised in that described second transmitting element, specifically for：
Send the current geographic position information of described terminal unit to described Advertisement Server；Or to described Advertisement Server Send the conventional geographical location information of described terminal unit；Or the history ground of described terminal unit is sent to described Advertisement Server Reason positional information.
D29, the terminal unit as described in D27 it is characterised in that described output unit, specifically for：
The display screen of described terminal unit is provided with N number of advertisement position, and N be equal to 1 when, by with described terminal unit The advertisement of user's degree of association highest commodity exports on described advertisement position.
D30, the terminal unit as described in D27 it is characterised in that described output unit, specifically for：
N number of advertisement position is provided with the display screen of described terminal unit, and when N is integer more than or equal to 2, by institute State on the defeated advertisement position being ordered as i-th in described N number of advertisement position of advertisement being ordered as i-th in N bar advertisement, i is more than or equal to 1 And the integer less than or equal to N；Wherein, described N bar advertisement is to set with described terminal according to each self-corresponding commodity of described N bar advertisement The order sequence from high to low of the degree of association of standby user, described N number of advertisement position is order from high to low according to clicking rate Sequence.

Claims (10)

1. a kind of advertisement recommends method it is characterised in that including：
Obtain the first geographical location information of terminal unit；
Based on the first geographical location information of described terminal unit, make N bar advertisement, N is positive integer, every in described N bar advertisement Second geographical location information related to described first geographical location information is comprised in the ad content of bar advertisement；
Described N bar advertisement is sent to described terminal unit, so that the output of described terminal unit comprises the described second geographical position The advertisement of confidence breath.
2. advertisement as claimed in claim 1 recommend method it is characterised in that the described terminal unit of described acquisition first geographical Positional information, including：
Obtain the current geographic position information of described terminal unit；Or
Obtain the conventional geographical location information of described terminal unit；Or
Obtain the historical geography positional information of described terminal unit.
3. advertisement as claimed in claim 1 recommend method it is characterised in that described based on described first geographical location information, Make N bar advertisement, including：
Obtain the merchandise news of M commodity, described M commodity are the commodity needing to carry out advertisement promotion, and M is more than or equal to N's Integer；
Obtain the promoting region information of each commodity in described M commodity；
Based on the promoting region information of each commodity in described first geographical location information and described M commodity, determine described M The degree of association of each commodity and user in commodity, described user is the user of described terminal unit；
Based on the degree of association of each commodity in described M commodity and described user, select from the merchandise news of described M commodity The merchandise news of N number of commodity, described N number of commodity are the corresponding commodity of described N bar advertisement；
Merchandise news based on described N number of commodity and described first geographical location information, make described N bar using advertisement formwork wide Accuse.
4. advertisement as claimed in claim 3 recommend method it is characterised in that described based on described first geographical location information and The promoting region information of each commodity described, determines the degree of association of each commodity and described user in described M commodity, including：
Based on described first geographical location information, determine described user and each commodity in described M commodity promoting region it Between distance；
The distance between promoting region based on described user and each commodity described, determines each commodity in described M commodity Degree of association with described user.
5. advertisement as claimed in claim 3 recommend method it is characterised in that described based on described first geographical location information and The promoting region information of each commodity in described M commodity, determines that in described M commodity, each commodity is related to described user Degree, including：
Based on described first geographical location information, determine that described user is the last and reach each commodity in described M commodity The time of promoting region；
Based on the described user the last time reaching the promoting region of each commodity in described M commodity, determine described M The degree of association of each commodity and described user in commodity.
6. advertisement as claimed in claim 3 recommend method it is characterised in that described based on described first geographical location information and The promoting region information of each commodity described, determines the degree of association of each commodity and described user in described M commodity, including：
Based on described first geographical location information, determine that described user reaches the promoting region of each commodity in described M commodity Number of times；
Reach the number of times of the promoting region of each described commodity in described M commodity based on described user, determine described M commodity In each commodity and described user degree of association.
7. advertisement as claimed in claim 3 recommend method it is characterised in that described based on each commodity in described M commodity With the degree of association of described user, select the merchandise news of N number of commodity from the merchandise news of described M commodity, including：
According to the degree of association order from high to low of each commodity in described M commodity and described user, to described M commodity Merchandise news is ranked up；
The merchandise news of the forward N number of commodity of sequence is selected from the merchandise news of described M commodity.
8. a kind of advertisement recommends method it is characterised in that including：
Send the first geographical location information of terminal unit to Advertisement Server；
Receive the N bar advertisement that described Advertisement Server sends, wherein, N is positive integer, and described N bar advertisement is described advertising service Device according to described first geographical location information make, comprise in the ad content of every advertisement in described N bar advertisement with described The second related geographical location information of first geographical location information；
Export described N bar advertisement, in described N bar advertisement, the ad content of every advertisement includes described second geographical location information.
9. a kind of Advertisement Server is it is characterised in that include：
Acquiring unit, for obtaining the first geographical location information of terminal unit；
Production unit, for the first geographical location information based on described terminal unit, makes N bar advertisement, and N is positive integer, institute State and in the ad content of every advertisement in N bar advertisement, comprise the second geographical position letter related to described first geographical location information Breath；
First transmitting element, for described N bar advertisement is sent to described terminal unit, so that described terminal unit output bag Advertisement containing described second geographical location information.
10. a kind of terminal unit is it is characterised in that include：
Second transmitting element, for sending the first geographical location information of terminal unit to Advertisement Server；
Receiving unit, for receiving the N bar advertisement that described Advertisement Server sends, wherein, N is positive integer, and described N bar advertisement is Described Advertisement Server makes according to described first geographical location information, the ad content of every advertisement in described N bar advertisement In comprise second geographical location information related to described first geographical location information；
Output unit, for exporting described N bar advertisement, in described N bar advertisement, the ad content of every advertisement includes described second Geographical location information.
CN201610873347.6A 2016-09-30 2016-09-30 Advertisement recommendation method, advertisement server and terminal device Pending CN106408347A (en)

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CN110838028A (en) * 2019-10-28 2020-02-25 微梦创科网络科技（中国）有限公司 Directional advertisement method and system based on user sign-in positioning
CN111325570A (en) * 2018-12-17 2020-06-23 京东方科技集团股份有限公司 Commodity advertisement display method and device and computer readable storage medium
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CN107622417A (en) * 2017-09-15 2018-01-23 北京奇艺世纪科技有限公司 A kind of advertisement sending method based on geographical position, device and electronic equipment
WO2019085475A1 (en) * 2017-11-01 2019-05-09 平安科技（深圳）有限公司 Project recommendation method, electronic device, and computer readable storage medium
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CN108256901A (en) * 2017-12-29 2018-07-06 佛山市幻云科技有限公司 Moving advertising dissemination method, apparatus and system
CN108256902A (en) * 2017-12-29 2018-07-06 佛山市幻云科技有限公司 Moving advertising screen control method, device and moving advertising screen
CN111325570A (en) * 2018-12-17 2020-06-23 京东方科技集团股份有限公司 Commodity advertisement display method and device and computer readable storage medium
CN110473018A (en) * 2019-08-19 2019-11-19 深圳前海微众银行股份有限公司 A kind of optimization method and device of advertisement interaction
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CN110838028A (en) * 2019-10-28 2020-02-25 微梦创科网络科技（中国）有限公司 Directional advertisement method and system based on user sign-in positioning
CN112738536A (en) * 2020-12-24 2021-04-30 贵州国创唯品科技有限公司 Data matching method based on social live broadcast e-commerce distribution
CN112738536B (en) * 2020-12-24 2023-06-30 成都世纪飞扬广告有限公司 Data matching method based on social live E-commerce distribution

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