CN107622417A - A kind of advertisement sending method based on geographical position, device and electronic equipment - Google Patents
A kind of advertisement sending method based on geographical position, device and electronic equipment Download PDFInfo
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Abstract
The embodiments of the invention provide a kind of advertisement sending method based on geographical position, device and electronic equipment, wherein, methods described includes：During user watches video, the user geographical position is obtained in real time；In each advertiser's solid shop/brick and mortar store geographical position pre-saved, it is determined that each targeted advertisements principal shop geographical position in the preset range of the user geographical position, and determine targeted advertisements principal shop corresponding to each targeted advertisements principal shop geographical position；Target push mode is determined in default advertisement pushing mode, and mode is pushed according to the target, advertisement corresponding to each targeted advertisements principal shop is pushed to the user in preset time period successively.It is in real time user's advertisement that the embodiment of the present invention, which realizes user during video is watched, improves merchant advertisement push effect and pushes the personalized advertisement information in preset range for user.
Description
Technical field
The present invention relates to technical field of information processing, more particularly to a kind of advertisement sending method based on geographical position,
Device and electronic equipment.
Background technology
Advertisement is widely transmitted and believed to the public for certain specific needs, by the media of certain forms, disclosure
The publicity measures of breath.There is polytype advertisement by standard of communication media, such as：Newspaper advertisement, magazine advertising, TV
Advertisement, cinema sign, packaging advertisement, commercials, poster advertisement, bill and poster, POP (Point Of Purchase, attraction
Advertisement), transit advertising, direct mail etc..For the different demands point of different clients, there is a variety of advertisement putting forms, example
Such as, website advertisement position itself, floated window ad position, pop-up advertisement, video ads, Text Link advertisement, Email are wide
Announcement, targeted ads etc..
With the fast development of Internet technology, the advertisement putting form of advertisement field also tends to diversified development.Due to
The mobile phone of mobile terminal, tablet personal computer etc. have the function of being convenient for carrying and can surf the Net whenever and wherever possible so that numerous advertisers will
Target diversion mobile terminal.In the prior art, APP (Application, application based on geographical position advertisement are provided with
Program), be specially：Obtain Business Information and merchandise news；Ad content is obtained, and after ad content is associated with merchandise news
Preserve；Obtain collecting commodities information and preserved after collecting commodities information is associated with user account；Obtain user account and be somebody's turn to do
The collecting commodities information of user account association；The merchant location of the customer location and each collecting commodities is associated, by each collecting commodities
Businessman corresponding to the merchant location of advertisement and collecting commodities be pushed to the user.
However, inventor has found that at least there are the following problems for prior art during the present invention is realized：
Because the characteristics of APP itself determines that user can't continuously watch APP pushed information for a long time, i.e. user goes out
Near present specific merchant, also have received APP advertisement pushing, and due to user without viewing APP pushed information in real time and
Advertisement pushing is missed, the advertisement pushing effect of businessman is influenceed and user receives the effect of advertisement.
The content of the invention
The purpose of the embodiment of the present invention is that providing a kind of advertisement sending method based on geographical position, device and electronics sets
It is standby, to realize that user, in real time for user's advertisement, improves merchant advertisement push effect and to use during video is watched
Personalized advertisement information in family push preset range.Concrete technical scheme is as follows：
In the embodiment of the present invention in a first aspect, disclose a kind of advertisement sending method based on geographical position, including：
During user watches video, the user geographical position is obtained in real time；
In each advertiser's solid shop/brick and mortar store geographical position pre-saved, it is determined that in the preset range of the user geographical position
Each targeted advertisements principal shop geographical position, and determine that target corresponding to each targeted advertisements principal shop geographical position is wide
Accuse principal shop；
Target push mode is determined in default advertisement pushing mode, and mode is pushed according to the target, will be each described
Advertisement corresponding to targeted advertisements principal shop is pushed to the user in preset time period successively.
Alternatively, it is described that target push mode is determined in default advertisement pushing mode, and according to the target push side
Formula, advertisement corresponding to each targeted advertisements principal shop is pushed to the user in preset time period successively, including：
When the push mode for receiving user selection is apart from push mode from the close-by examples to those far off, by the distance by
Proximal and distal push mode is defined as the target push mode of the user in the default advertisement pushing mode；
Mode is pushed according to the target, by each targeted advertisements principal shop geographical position in the range of the user preset
Sequence, it is corresponding to determine order ads corresponding to each targeted advertisements principal shop；
According to order ads corresponding to each targeted advertisements principal shop, successively by each mesh in preset time period
The user is given in advertisement pushing corresponding to mark advertiser's solid shop/brick and mortar store.
Alternatively, it is described that target push mode is determined in default advertisement pushing mode, and according to the target push side
Formula, advertisement corresponding to each targeted advertisements principal shop is pushed to the user in preset time period successively, including：
When the push mode for receiving user's selection pushes mode for user preferences, the user preferences are pushed
Mode is defined as the target push mode of the user in the default advertisement pushing mode；
Mode is pushed according to the target, the user's history is clicked on to the byte orderings of every advertisement of viewing；The class
Type includes：Food and drink, shopping, travelling merchants, amusement and recreation, financial service；
The byte orderings result of every advertisement of viewing is clicked on according to the user's history, determines each main reality of the targeted advertisements
Order ads corresponding to body shop；
According to order ads corresponding to each targeted advertisements principal shop, successively by each mesh in preset time period
The user is given in advertisement pushing corresponding to mark advertiser's solid shop/brick and mortar store.
Alternatively, it is described that target push mode is determined in default advertisement pushing mode, and according to the target push side
Formula, advertisement corresponding to each targeted advertisements principal shop is pushed to the user in preset time period successively, including：
When not receiving the push mode of user's selection, in default advertisement pushing mode, by the advertisement of acquiescence
Income push mode is defined as the target push mode of the user in the default advertisement pushing mode；
Mode is pushed according to the target, the ad revenue of each every thousand advertisement puttings of targeted advertisements master is calculated, by every thousand
The ad revenue of secondary advertisement putting sorts from big to small, corresponding to determine that advertisement corresponding to each targeted advertisements principal shop is arranged
Sequence；
According to order ads corresponding to each targeted advertisements principal shop, successively by each mesh in preset time period
The user is given in advertisement pushing corresponding to mark advertiser's solid shop/brick and mortar store.
Alternatively, target push mode is determined in default advertisement pushing mode described, and is pushed according to the target
Mode, after advertisement corresponding to each targeted advertisements principal shop is pushed into the user in preset time period successively,
Methods described also includes：
Receive the user and click on the operation of advertisement corresponding to each targeted advertisements principal shop, and show each mesh
Mark the path planning in advertiser's solid shop/brick and mortar store geographical position and the user geographical position.
Alternatively, it is described receive the user click on advertisement corresponding to each targeted advertisements principal shop operation it
Afterwards, methods described also includes：
Record the type that the user clicks on advertisement corresponding to each targeted advertisements principal shop.
In the second aspect of the embodiment of the present invention, a kind of advertisement pushing device based on geographical position is disclosed, including：
Acquisition module, during watching video in user, the user geographical position is obtained in real time；
Determining module, in each advertiser's solid shop/brick and mortar store geographical position pre-saved, it is determined that geographical in the user
Each targeted advertisements principal shop geographical position in the preset range of position, and determine each targeted advertisements principal shop geography position
Targeted advertisements principal shop corresponding to putting；
Pushing module, for determining target push mode in default advertisement pushing mode, and pushed according to the target
Mode, advertisement corresponding to each targeted advertisements principal shop is pushed to the user in preset time period successively.
Alternatively, the pushing module, including：
First push mode determination sub-module, for when the push mode that receive user selection for distance by closely and
During remote push mode, the push mode of the distance from the close-by examples to those far off is defined as in the default advertisement pushing mode described in
The target push mode of user；
First sorting sub-module, for pushing mode according to the target, by each target in the range of the user preset
Advertiser's solid shop/brick and mortar store geographical position is sorted, corresponding to determine order ads corresponding to each targeted advertisements principal shop；
First push submodule, for according to order ads corresponding to each targeted advertisements principal shop, successively pre-
If give advertisement pushing corresponding to each targeted advertisements principal shop to the user in the period.
Alternatively, the pushing module, including：
Second push mode determination sub-module, for being pushed away when the push mode for receiving user's selection for user preferences
When sending mode, the target for the user that user preferences push mode is defined as in the default advertisement pushing mode is pushed away
Send mode；
Second sorting sub-module, for pushing mode according to the target, it is every wide that the user's history is clicked on into viewing
The byte orderings of announcement；The type includes：Food and drink, shopping, travelling merchants, amusement and recreation, financial service；
3rd sorting sub-module, for clicking on the byte orderings result of every advertisement of viewing according to the user's history, really
Order ads corresponding to fixed each targeted advertisements principal shop；
Second push submodule, for according to order ads corresponding to each targeted advertisements principal shop, successively pre-
If give advertisement pushing corresponding to each targeted advertisements principal shop to the user in the period.
Alternatively, the pushing module, including：
3rd push mode determination sub-module, for when not receiving the push mode of user's selection, presetting
In advertisement pushing mode, the user that the ad revenue of acquiescence push mode is defined as in the default advertisement pushing mode
Target push mode；
4th sorting sub-module, for pushing mode according to the target, calculate each every thousand advertisements of targeted advertisements master and throw
The ad revenue put, the ad revenue of every thousand advertisement puttings is sorted from big to small, it is corresponding to determine each targeted advertisements
Order ads corresponding to principal shop；
3rd push submodule, for according to order ads corresponding to each targeted advertisements principal shop, successively pre-
If give advertisement pushing corresponding to each targeted advertisements principal shop to the user in the period.
Alternatively, described device also includes：
Display module, the operation of advertisement corresponding to each targeted advertisements principal shop is clicked on for receiving the user,
And show the path planning in each targeted advertisements principal shop geographical position and the user geographical position.
Alternatively, described device also includes：
Logging modle, the type of advertisement corresponding to each targeted advertisements principal shop is clicked on for recording the user.
At the another aspect of the embodiment of the present invention, a kind of electronic equipment is additionally provided, including processor, communication interface, deposit
Reservoir and communication bus, wherein, the processor, the communication interface, the memory complete phase by the communication bus
Communication between mutually；
The memory, for depositing computer program；
The processor, during for performing the program deposited on the memory, realize described in above-mentioned first aspect
Advertisement sending method based on geographical position.
At the another aspect that the present invention is implemented, a kind of computer-readable recording medium is additionally provided, it is described computer-readable
Instruction is stored with storage medium, when run on a computer so that computer performs the base described in above-mentioned first aspect
Advertisement sending method in geographical position.
At the another aspect that the present invention is implemented, the embodiment of the present invention additionally provides a kind of computer program production comprising instruction
Product, when run on a computer so that the advertisement based on geographical position that computer performs described in above-mentioned first aspect pushes away
Delivery method.
A kind of advertisement sending method based on geographical position, device and electronic equipment provided in an embodiment of the present invention, can be with
It is in real time user's advertisement during video is watched to realize user, improves merchant advertisement push effect and is pushed for user
Personalized advertisement information in preset range.Specially：During user watches video, user in real geographical position,
In each advertiser's solid shop/brick and mortar store geographical position pre-saved, it is determined that each targeted advertisements in the preset range of user geographical position
Principal shop geographical position, and determine targeted advertisements principal shop corresponding to each targeted advertisements principal shop geographical position.Because
User when watching video using mobile device time at most, then obtain video-see during user geographical position, after
And advertiser's solid shop in the range of user preset can be calculated in real time, determine targeted advertisements principal shop, to provide the user
The consumption choice of more multi-thread lower solid shop/brick and mortar store.Target push mode is determined in default advertisement pushing mode, and is pushed according to target
Mode, advertisement corresponding to each targeted advertisements principal shop is pushed to user in preset time period successively.Selected by user,
And then the different advertisement pushing mode of each user is determined, realize according to user's request to be that each user pushes the wide of personalization
Accuse, add the advertisement pushing effect of solid shop/brick and mortar store under line.In addition, it can be occupied for video bumper advertisements within a period of time entirely
Screen, there is the problem of certain influence on Consumer's Experience, advertisement corresponding to each targeted advertisements principal shop of the embodiment of the present invention occurs
In a certain FX of video, whole screen can't be fully taken up, in the case where not influenceing user and watching video again
Realize the push effect of advertisement.
Brief description of the drawings
In order to illustrate more clearly about the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing
There is the required accompanying drawing used in technology description to be briefly described.
Fig. 1 is a kind of advertisement sending method flow chart based on geographical position of the embodiment of the present invention；
Fig. 2 is a kind of advertisement sending method application scenario diagram based on geographical position of the embodiment of the present invention；
Fig. 3 is a kind of advertisement pushing apparatus structure schematic diagram based on geographical position of the embodiment of the present invention；
Fig. 4 is a kind of electronic equipment structural representation of the embodiment of the present invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is described.
The advertisement sending method based on geographical position in the prior art be present, because user will not watch APP for a long time, lead
Although family of applying have received the information of businessman's push, but due to not timely viewing information, and can not learn the advertisement of push, because
And the push effect of merchant advertisement is have impact on, and user watches the promptness of advertisement.In order to solve the above problems, the present invention is real
Apply example and disclose a kind of advertisement sending method based on geographical position, by user in viewing video in real time, obtain user and work as
The geographical position of advertiser's solid shop/brick and mortar store in preceding geographical position and preset range, and then be wide in user's push preset range
Accuse.And a variety of advertisement pushing modes are provided with, can be that user pushes preset range according to a variety of different advertisement pushing modes
Interior advertisement.The embodiment of the present invention can finally realize that user is in real time user's advertisement during video is watched, and improve
Merchant advertisement pushes effect and pushes the personalized advertisement information in preset range for user.Particular content is as follows：
In the embodiment of the present invention in a first aspect, a kind of advertisement sending method based on geographical position is disclosed, such as Fig. 1 institutes
Show.Fig. 1 is a kind of advertisement sending method flow chart based on geographical position of the embodiment of the present invention, including：
S101, during user watches video, user in real geographical position.
Substantial amounts of Video Applications software is housed, user is when using specific Video Applications software, business on existing mobile terminal
Family can load advertisement in the Video Applications software, so using the user of Video Applications software compared with other application software
The probability increase of merchant advertisement is received, the probability that corresponding user clicks on advertisement also greatly improves.
In this step, the merchant advertisement platform of Video Applications software is carried, during user watches video in real time, is obtained
The specific geographical position in family is taken, accurately to position user geographical position, more accurately recommends advertisement under line for user
Advertisement corresponding to principal shop.
At user in real geographical position, GPS (Global Positioning System, global location can be used
System) user in real geographical position, other modes that can obtain user geographical position are also desirable, belong to the present invention
The protection domain of embodiment, it is numerous to list herein.
S102, in each advertiser's solid shop/brick and mortar store geographical position pre-saved, it is determined that in user geographical position preset range
Interior each targeted advertisements principal shop geographical position, and determine targeted advertisements corresponding to each targeted advertisements principal shop geographical position
Principal shop.
In the database for carrying the merchant advertisement platform of Video Applications software, pre-save real under each merchant advertisement main line
The geographical position in body shop.It is above-mentioned user's current geographic position is determined after, according to historical data or merchant advertisement platform from
One numerical value of main setting, centered on user's current geographic position, using the numerical value as radius, determines a border circular areas, is formed
The preset range of the embodiment of the present invention.
Search advertiser's solid shop/brick and mortar store geography position in preset range in each advertiser's solid shop/brick and mortar store geographical position pre-saved
Put, the advertiser's solid shop/brick and mortar store geographical position found is defined as to the targeted advertisements principal shop geographical position of the embodiment of the present invention.
And then each advertiser's solid shop/brick and mortar store, the as targeted advertisements of the embodiment of the present invention are determined by targeted advertisements principal shop geographical position
Principal shop.
S103, target push mode is determined in default advertisement pushing mode, and mode is pushed according to target, by each target
Advertisement corresponding to advertiser's solid shop/brick and mortar store is pushed to user in preset time period successively.
It is above-mentioned targeted advertisements principal shop is determined after, by advertisement pushing corresponding to each targeted advertisements principal shop to see
See the user of video.
Carrying the merchant advertisement platform of Video Applications software can need to set a variety of advertisement pushing modes according to user, be formed
Default advertisement pushing mode.User can determine the target push side of active user by selecting specific push mode
Formula.
The default advertisement pushing mode can include default advertisement push mode and the optional advertisement pushing mode of user,
Default advertisement push mode can be set to the advertisement pushing mode of limit priority.Ad revenue can be pushed away in embodiments of the present invention
Mode is sent to be set to default advertisement push mode.After user enters the merchant advertisement platform for carrying Video Applications software, it can set
Put the specific push mode that optional advertisement pushing mode is selected in push mode.Optional advertisement pushes away in embodiments of the present invention
Mode is sent to may be configured as：Push mode, the user preferences push mode of distance from the close-by examples to those far off.
After target push mode is determined, carrying the merchant advertisement platform of Video Applications software can push away according to the target
Mode is sent, by advertisement corresponding to each targeted advertisements principal shop, appears in video playback area in preset time period successively
A certain FX, is pushed to active user.
In embodiments of the present invention, whole screen can be occupied within a period of time for video bumper advertisements, to user's body
The problem of having tested certain influence, advertisement corresponding to each targeted advertisements principal shop of the embodiment of the present invention appear in a certain solid of video
Determine in region, whole screen can't be fully taken up.
A kind of advertisement sending method based on geographical position provided in an embodiment of the present invention, it is possible to achieve user regards in viewing
It is in real time user's advertisement during frequency, improves merchant advertisement push effect and push the individual character in preset range for user
Change advertising message.Specially：During user watches video, user in real geographical position is each wide what is pre-saved
Accuse in the geographical position of principal shop, it is determined that each targeted advertisements principal shop geography position in the preset range of user geographical position
Put, and determine targeted advertisements principal shop corresponding to each targeted advertisements principal shop geographical position.Because user is in viewing video
When using mobile device time at most, then obtain video-see during user geographical position, can then calculate use in real time
Advertiser's solid shop in the preset range of family, targeted advertisements principal shop is determined, provide the user more multi-thread lower solid shop/brick and mortar store
Consumption choice.Target push mode is determined in default advertisement pushing mode, and mode is pushed according to target, each target is wide
Advertisement corresponding to accusing principal shop is pushed to user in preset time period successively.Selected, and then determined each by user
The different advertisement pushing mode of user, realize according to user's request to be that each user pushes personalized advertisement, add under line
The advertisement pushing effect of solid shop/brick and mortar store.In addition, whole screen can be occupied within a period of time for video bumper advertisements, to user's body
The problem of having tested certain influence, advertisement corresponding to each targeted advertisements principal shop of the embodiment of the present invention appear in a certain solid of video
Determine in region, whole screen can't be fully taken up, in the case where not influenceing user and watching video and realize pushing away for advertisement
Send effect.
Alternatively, in a kind of embodiment of advertisement sending method of the present invention based on geographical position, pushed away in default advertisement
Send in mode determine target push mode, and according to target push mode, by advertisement corresponding to each targeted advertisements principal shop according to
It is secondary to be pushed to user in preset time period, including：
The first step, when the push mode for receiving user's selection is apart from push mode from the close-by examples to those far off, by distance by
Proximal and distal push mode is defined as the target push mode of the user in default advertisement pushing mode.
In embodiments of the present invention, distance can be set from the close-by examples to those far off in the merchant advertisement platform for carrying Video Applications software
Push mode.User can carry the merchant advertisement platform selecting of Video Applications software this push mode.The carrying video
After the merchant advertisement platform of application software receives the selection operation of user, the push mode of distance from the close-by examples to those far off can be defined as
The merchant advertisement platform is the mode of user's advertisement every time.
Second step, mode is pushed according to target, by each targeted advertisements principal shop geographical position in the range of user preset
Sequence, it is corresponding to determine order ads corresponding to each targeted advertisements principal shop.
It is above-mentioned determine distance push mode from the close-by examples to those far off for the target push mode of the user after, will be currently to use
Family position is each targeted advertisements principal shop geographical position sequence in the preset range of starting point.
Sorted by above-mentioned each targeted advertisements principal shop geographical position, and then determine corresponding targeted advertisements principal shop pair
The order ads answered.
3rd step, according to order ads corresponding to each targeted advertisements principal shop, successively by each mesh in preset time period
Advertisement pushing corresponding to advertiser's solid shop/brick and mortar store is marked to user.
In embodiments of the present invention, carry Video Applications software merchant advertisement platform can be set every advertising display when
Between, the as preset time period of the embodiment of the present invention.
It is in preset time period that each target is wide successively according to order ads corresponding to above-mentioned each targeted advertisements principal shop
The user is given in advertisement pushing corresponding to accusing principal shop.
For example, the current preset period is 10s, will according to order ads corresponding to above-mentioned each targeted advertisements principal shop
Each advertisement shows 10s in video fixed position.
It can be seen that the push mode by the distance of the embodiment of the present invention from the close-by examples to those far off, the wide of preset range is pushed for user
Accuse, for advertiser, increase customer consumption probability, add the dispensing effect of advertisement.For a user, can conveniently use
Family selects nearby, increases the desire for consumer goods.
Alternatively, in a kind of embodiment of advertisement sending method of the present invention based on geographical position, pushed away in default advertisement
Send in mode determine target push mode, and according to target push mode, by advertisement corresponding to each targeted advertisements principal shop according to
It is secondary to be pushed to user in preset time period, including：
Step 1, when the push mode for receiving user's selection pushes mode for user preferences, user preferences are pushed
Mode is defined as the target push mode of the user in default advertisement pushing mode.
In embodiments of the present invention, in the merchant advertisement platform for carrying Video Applications software user preferences can be set to push
Mode, user can carry the merchant advertisement platform selecting of Video Applications software this push mode.The carrying Video Applications are soft
After the merchant advertisement platform of part receives the selection operation of user, user preferences push mode can be defined as the merchant advertisement and put down
Platform is the mode of user's advertisement every time.
Step 2, mode is pushed according to target, user's history is clicked on to the byte orderings of every advertisement of viewing；Type bag
Include：Food and drink, shopping, travelling merchants, amusement and recreation, financial service；
It is above-mentioned determine according to user preferences push mode be target push mode after, can be according to the history of the user
Data, the ad classification that the user is clicked on, the number of advertisements of every kind of adline is counted, by number of advertisements by adline
Sequence.
In embodiments of the present invention, adline can be divided into food and drink, shopping, travelling merchants, amusement and recreation, financial service this
Several classes.All advertisements that the user's history was clicked on correspondingly be divided into it is all types of under, statistics it is all types of under number of advertisements, root
Adline is sorted from more to few order is corresponding according to number.
Step 3, the byte orderings result of every advertisement of viewing is clicked on according to user's history, determines the main reality of each targeted advertisements
Order ads corresponding to body shop.
According to the ranking results of above-mentioned adline, by advertisement corresponding to each targeted advertisements principal shop in preset range
Sequence., can be according to each targeted advertisements principal if there is advertisement corresponding to a plurality of targeted advertisements principal shop of same type
Shop is apart from the order of user's current geographic position from the close-by examples to those far off to order ads corresponding to a plurality of targeted advertisements principal shop.
Step 4, according to order ads corresponding to each targeted advertisements principal shop, successively by each mesh in preset time period
Advertisement pushing corresponding to advertiser's solid shop/brick and mortar store is marked to user.
It is above-mentioned order ads corresponding to each targeted advertisements principal shop are determined after, according to the order successively when default
Between give advertisement pushing corresponding to each targeted advertisements principal shop to the user in section.
For example, the current preset period is 10s, will according to order ads corresponding to above-mentioned each targeted advertisements principal shop
Each advertisement shows 10s in video fixed position.
It can be seen that by way of the embodiment of the present invention is according to user preferences push, successively by each mesh in preset time period
Advertisement pushing corresponding to advertiser's solid shop/brick and mortar store is marked to user, can be achieved to push different advertisements according to the demand of different user, completely
The advertisement pushing mode of each user individual of foot.In addition, the advertisement of each user's request of advertisement position of push, then user's click
Probability greatly improve, and then promote the consumption of user.
Alternatively, in a kind of embodiment of advertisement sending method of the present invention based on geographical position, pushed away in default advertisement
Send in mode determine target push mode, and according to target push mode, by advertisement corresponding to each targeted advertisements principal shop according to
It is secondary to be pushed to user in preset time period, including：
Step 1, when not receiving the push mode of user's selection, in default advertisement pushing mode, by the wide of acquiescence
Accuse the target push mode for the user that income push mode is defined as in default advertisement pushing mode；
In embodiments of the present invention, in the merchant advertisement platform for carrying Video Applications software ad revenue can be set to push
Mode is acquiescence push mode.Consider from the merchant advertisement platform angle for carrying Video Applications software, in order to obtain bigger profit
Benefit, then the push mode that ad revenue push mode is defined as to acquiescence are relatively beneficial to businessman's profit.
In embodiments of the present invention, when user does not select specific push mode, by the ad revenue push side of acquiescence
Formula is defined as target push mode.
Step 2, mode is pushed according to target, calculates the ad revenue of each every thousand advertisement puttings of targeted advertisements master, will be every
The ad revenue of thousand advertisement puttings sorts from big to small, corresponding to determine that advertisement corresponding to each targeted advertisements principal shop is arranged
Sequence；
It is above-mentioned information push mode is determined after, can use thousand incomes of each merchant advertisement as the embodiment of the present invention
Ad revenue.
Specifically, calculate the ad revenue of each every thousand advertisement puttings of targeted advertisements master, and by every thousand advertisement puttings
Ad revenue sorts from big to small, corresponding to determine order ads corresponding to each targeted advertisements principal shop.
It should be noted that the ad revenue of every thousand advertisement puttings is only a kind of ad revenue tool of the embodiment of the present invention
Body calculation, the mode of other determination ad revenues falls within the protection domain of the embodiment of the present invention, numerous to list herein.
Step 3, according to order ads corresponding to each targeted advertisements principal shop, successively by each mesh in preset time period
Advertisement pushing corresponding to advertiser's solid shop/brick and mortar store is marked to user.
It is above-mentioned ad revenue sequence is determined after, it is in preset time period that each targeted advertisements principal shop is corresponding successively
Advertisement pushing give the user.
It can be seen that it is defined as target push mode by way of the embodiment of the present invention is by ad revenue push, successively pre-
If advertisement pushing corresponding to each targeted advertisements principal shop can be achieved to carry the business of Video Applications software to user in the period
The maximizing ad revenue of family's advertising platform, and then recommend more high-quality ad contents for user.
Alternatively, in a kind of embodiment of advertisement sending method of the present invention based on geographical position, pushed away in default advertisement
Send in mode determine target push mode, and according to target push mode, by advertisement corresponding to each targeted advertisements principal shop according to
Secondary to be pushed in preset time period after user, method also includes：
Receive user and click on the operation of advertisement corresponding to each targeted advertisements principal shop, and show each targeted advertisements principal
The path planning in shop geographical position and user geographical position.
In embodiments of the present invention, when advertisement corresponding to user clicks on every target advertiser's solid shop/brick and mortar store, video is carried
After the merchant advertisement platform of application software receives the clicking operation of user, the video clip of active user can be redirected entrance
Advertisement interface corresponding to targeted advertisements principal shop, ad content corresponding to displaying targeted advertisements principal shop.And there can be ground
Figure display target advertiser's solid shop/brick and mortar store geographical position and the path of user's current geographic position, user can go to this according to the path
Targeted advertisements principal shop.
It can be seen that each targeted advertisements principal shop geographical position of displaying and user geographical position that pass through the embodiment of the present invention
Path planning, facilitate user and solid shop/brick and mortar store is gone to according to the path, improve the consumption probability in targeted advertisements principal shop.
Alternatively, in a kind of embodiment of advertisement sending method of the present invention based on geographical position, user's point is being received
Hit after the operation of advertisement corresponding to each targeted advertisements principal shop, method also includes：
Record the type that user clicks on advertisement corresponding to each targeted advertisements principal shop.
In embodiments of the present invention, can ought when user clicks on advertisement corresponding to each targeted advertisements principal shop every time
The adline that preceding advertisement corresponding record is set in advance in database：In food and drink, shopping, travelling merchants, amusement and recreation, financial service
Under any adline, subsequent user selection user preferences push mode is facilitated to push corresponding to each targeted advertisements principal shop
Advertisement.
It can be seen that the type of advertisement corresponding to each targeted advertisements principal shop is clicked on by recording user every time, can be follow-up
When user's selection user preferences push mode pushes advertisement corresponding to each targeted advertisements principal shop, advertisement under each type is counted
Number, and then for user push advertisement closer to user preferences.
In order to better illustrate the advertisement sending method based on geographical position of the embodiment of the present invention, reference can be made to Fig. 2.Fig. 2
For a kind of advertisement sending method application scenario diagram based on geographical position of the embodiment of the present invention.
In fig. 2,201 video is represented, 202 represent advertisement corresponding to each targeted advertisements principal shop, and 203 expression carryings regard
The merchant advertisement platform of frequency application software, 204 represent targeted advertisements principal shop.Below for target in a manner of user preferences push
Push mode, illustrate a kind of advertisement pushing application process based on geographical position of the present invention.Specially：
Step 1：During user watches video 201, user in real geographical position；
Step 2：In each advertiser's solid shop/brick and mortar store that the merchant advertisement platform 203 for carrying Video Applications software pre-saves
Manage in position, it is determined that in each targeted advertisements principal shop geographical position centered on the user geographical position in 500m, and really
Targeted advertisements principal shop 204 corresponding to fixed each targeted advertisements principal shop geographical position；
Step 3：In the merchant advertisement platform 203 for carrying Video Applications software, when the push side for receiving user's selection
When formula is that user preferences push mode, the target that user preferences push mode is defined as to the user pushes mode；
Step 4：Mode is pushed according to target, the user's history is clicked on to the byte orderings of every advertisement of viewing；Type bag
Include：Food and drink, shopping, travelling merchants, amusement and recreation, financial service；
Step 5：The byte orderings result of every advertisement of viewing is clicked on according to the user's history, determines each targeted advertisements master
Advertisement 202 is sorted corresponding to solid shop/brick and mortar store；
Step 6：Sorted according to advertisement 202 corresponding to each targeted advertisements principal shop, successively will be each in preset time period
Advertisement 202 corresponding to targeted advertisements principal shop is pushed to the user.
Step 7：Receive user and click on the operation of advertisement 202 corresponding to each targeted advertisements principal shop, and show each target
The path planning in advertiser's solid shop/brick and mortar store geographical position and the user geographical position.
Step 8：Record the type that the user clicks on advertisement 202 corresponding to each targeted advertisements principal shop.
Under normal circumstances, user when watching video using mobile device time at most, therefore, the embodiment of the present invention carries
The scheme of confession, by obtaining the geographical position of user during video-see, it can then calculate in real time in the range of user preset
Advertiser's solid shop, targeted advertisements principal shop is determined, provide the user the consumption choice of more multi-thread lower solid shop/brick and mortar store.Pre-
If determining target push mode in advertisement pushing mode, and mode is pushed according to target, each targeted advertisements principal shop is corresponding
Advertisement user is pushed in preset time period successively.Selected by user, and then determine the different advertisement of each user
Push mode, realize according to user's request to be that each user pushes personalized advertisement, the advertisement for adding solid shop/brick and mortar store under line pushes away
Send effect.
In the second aspect that the present invention is implemented, a kind of advertisement pushing device based on geographical position is disclosed, such as Fig. 3 institutes
Show.Fig. 3 is a kind of advertisement pushing apparatus structure schematic diagram based on geographical position of the embodiment of the present invention, including：
Acquisition module 301, during watching video in user, user in real geographical position；
Determining module 302, in each advertiser's solid shop/brick and mortar store geographical position pre-saved, it is determined that in user's geography position
Each targeted advertisements principal shop geographical position in preset range is put, and determines that each targeted advertisements principal shop geographical position is corresponding
Targeted advertisements principal shop；
Pushing module 303, for determining target push mode in default advertisement pushing mode, and according to target push side
Formula, advertisement corresponding to each targeted advertisements principal shop is pushed to user in preset time period successively.
A kind of advertisement pushing device based on geographical position provided in an embodiment of the present invention, it is possible to achieve user regards in viewing
It is in real time user's advertisement during frequency, improves merchant advertisement push effect and push the individual character in preset range for user
Change advertising message.Specially：During user watches video, user in real geographical position is each wide what is pre-saved
Accuse in the geographical position of principal shop, it is determined that each targeted advertisements principal shop geography position in the preset range of user geographical position
Put, and determine targeted advertisements principal shop corresponding to each targeted advertisements principal shop geographical position.Because user is in viewing video
When using mobile device time at most, then obtain video-see during user geographical position, can then calculate use in real time
Advertiser's solid shop in the preset range of family, targeted advertisements principal shop is determined, provide the user more multi-thread lower solid shop/brick and mortar store
Consumption choice.Target push mode is determined in default advertisement pushing mode, and mode is pushed according to target, each target is wide
Advertisement corresponding to accusing principal shop is pushed to user in preset time period successively.Selected, and then determined each by user
The different advertisement pushing mode of user, realize according to user's request to be that each user pushes personalized advertisement, add under line
The advertisement pushing effect of solid shop/brick and mortar store.In addition, whole screen can be occupied within a period of time for video bumper advertisements, to user's body
The problem of having tested certain influence, advertisement corresponding to each targeted advertisements principal shop of the embodiment of the present invention appear in a certain solid of video
Determine in region, whole screen can't be fully taken up, in the case where not influenceing user and watching video and realize pushing away for advertisement
Send effect.
It should be noted that the device of the embodiment of the present invention is to apply a kind of above-mentioned advertisement pushing side based on geographical position
The device of method, then all embodiments of the above-mentioned advertisement sending method based on geographical position are applied to the device, and can reach
To same or analogous beneficial effect.
Alternatively, in a kind of embodiment of advertisement pushing device of the present invention based on geographical position, pushing module 303,
Including：
First push mode determination sub-module, for being apart from from the close-by examples to those far off when the push mode that receive user's selection
During push mode, the push mode of distance from the close-by examples to those far off is defined as to the target push side of the user in default advertisement pushing mode
Formula；
First sorting sub-module, for pushing mode according to target, by the main reality of each targeted advertisements in the range of user preset
Body shop geographical position is sorted, corresponding to determine order ads corresponding to each targeted advertisements principal shop；
First push submodule, for according to order ads corresponding to each targeted advertisements principal shop, successively when default
Between in section by advertisement pushing corresponding to each targeted advertisements principal shop to user.
Alternatively, in a kind of embodiment of advertisement pushing device of the present invention based on geographical position, pushing module 303,
Including：
Second push mode determination sub-module, for being user preferences push side when the push mode for receiving user's selection
During formula, the target for the user that user preferences push mode is defined as in default advertisement pushing mode is pushed into mode；
Second sorting sub-module, for pushing mode according to target, user's history is clicked on to the type of every advertisement of viewing
Sequence；Type includes：Food and drink, shopping, travelling merchants, amusement and recreation, financial service；
3rd sorting sub-module, for clicking on the byte orderings result of every advertisement of viewing according to user's history, it is determined that respectively
Order ads corresponding to targeted advertisements principal shop；
Second push submodule, for according to order ads corresponding to each targeted advertisements principal shop, successively when default
Between in section by advertisement pushing corresponding to each targeted advertisements principal shop to user.
Alternatively, in a kind of embodiment of advertisement pushing device of the present invention based on geographical position, pushing module 303,
Including：
3rd push mode determination sub-module, for when do not receive user selection push mode when, in default advertisement
In push mode, the ad revenue push mode of acquiescence is defined as the target push side of the user in default advertisement pushing mode
Formula；
4th sorting sub-module, for pushing mode according to target, calculate each every thousand advertisement puttings of targeted advertisements master
Ad revenue, the ad revenue of every thousand advertisement puttings is sorted from big to small, it is corresponding to determine each targeted advertisements principal shop
Corresponding order ads；
3rd push submodule, for according to order ads corresponding to each targeted advertisements principal shop, successively when default
Between in section by advertisement pushing corresponding to each targeted advertisements principal shop to user.
Alternatively, in a kind of embodiment of advertisement pushing device of the present invention based on geographical position, device also includes：
Display module, the operation of advertisement corresponding to each targeted advertisements principal shop is clicked on for receiving user, and shown each
The path planning in targeted advertisements principal shop geographical position and user geographical position.
Alternatively, in a kind of embodiment of advertisement pushing device of the present invention based on geographical position, device also includes：
Logging modle, the type of advertisement corresponding to each targeted advertisements principal shop is clicked on for recording user.
At the another aspect that the present invention is implemented, a kind of electronic equipment is additionally provided, as shown in Figure 4.Fig. 4 is implemented for the present invention
The a kind of electronic equipment structural representation of example, including processor 401, communication interface 402, memory 403 and communication bus 404,
Wherein, processor 401, communication interface 402, memory 403 complete mutual communication by communication bus 404；
Memory 403, for depositing computer program；
Processor 401, during for performing the program deposited on memory 403, realize following steps：
During user watches video, user in real geographical position；
In each advertiser's solid shop/brick and mortar store geographical position pre-saved, it is determined that each in the preset range of user geographical position
Targeted advertisements principal shop geographical position, and determine targeted advertisements principal corresponding to each targeted advertisements principal shop geographical position
Shop；
Target push mode is determined in default advertisement pushing mode, and mode is pushed according to target, by each targeted advertisements
Advertisement corresponding to principal shop is pushed to user in preset time period successively.
The communication bus 404 that above-mentioned electronic equipment is mentioned can be Peripheral Component Interconnect standard (Peripheral
Component Interconnect, abbreviation PCI) bus or EISA (Extended Industry
Standard Architecture, abbreviation EISA) bus etc..The communication bus 404 can be divided into address bus, data/address bus,
Controlling bus etc..For ease of representing, only represented in figure with a thick line, it is not intended that an only bus or a type of
Bus.
The communication that communication interface 402 is used between above-mentioned electronic equipment and other equipment.
Memory 403 can include random access memory (Random Access Memory, abbreviation RAM), can also
Including nonvolatile memory (non-volatile memory), for example, at least a magnetic disk storage.Optionally, memory
403 can also be at least one storage device for being located remotely from aforementioned processor 401.
Above-mentioned processor 401 can be general processor, including central processing unit (Central Processing
Unit, abbreviation CPU), network processing unit (Network Processor, abbreviation NP) etc.；It can also be digital signal processor
(Digital Signal Processing, abbreviation DSP), application specific integrated circuit (Application Specific
Integrated Circuit, abbreviation ASIC), field programmable gate array (Field-Programmable Gate Array,
Abbreviation FPGA) either other PLDs, discrete gate or transistor logic, discrete hardware components.
A kind of electronic equipment provided in an embodiment of the present invention, it is possible to achieve user is in real time user during video is watched
Advertisement, improve merchant advertisement push effect and push the personalized advertisement information in preset range for user.Specially：
During user watches video, user in real geographical position, in each advertiser's solid shop/brick and mortar store geographical position pre-saved
In, it is determined that each targeted advertisements principal shop geographical position in the preset range of user geographical position, and determine each targeted advertisements
Targeted advertisements principal shop corresponding to the geographical position of principal shop.Because user uses the time of mobile device when watching video
At most, then obtain video-see during user geographical position, can then calculate the advertiser in the range of user preset in real time
Solid shop, targeted advertisements principal shop is determined, provide the user the consumption choice of more multi-thread lower solid shop/brick and mortar store.In default advertisement
Target push mode is determined in push mode, and mode is pushed according to target, by advertisement corresponding to each targeted advertisements principal shop
User is pushed in preset time period successively.Selected by user, and then determine the different advertisement pushing side of each user
Formula, realize according to user's request to be that each user pushes personalized advertisement, add the advertisement pushing effect of solid shop/brick and mortar store under line.
In addition, whole screen can be occupied within a period of time for video bumper advertisements, there is the problem of certain influence on Consumer's Experience, this
Advertisement corresponding to each targeted advertisements principal shop of inventive embodiments is appeared in a certain FX of video, can't be accounted for completely
According to whole screen, in the case where not influenceing user and watching video and the push effect of advertisement is realized.
In another embodiment provided by the invention, a kind of computer-readable recording medium is additionally provided, the computer can
Read to be stored with instruction in storage medium, when run on a computer so that computer performs any base in above-described embodiment
When the advertisement sending method in geographical position, following steps are realized：
During user watches video, user in real geographical position；
In each advertiser's solid shop/brick and mortar store geographical position pre-saved, it is determined that each in the preset range of user geographical position
Targeted advertisements principal shop geographical position, and determine targeted advertisements principal corresponding to each targeted advertisements principal shop geographical position
Shop；
Target push mode is determined in default advertisement pushing mode, and mode is pushed according to target, by each targeted advertisements
Advertisement corresponding to principal shop is pushed to user in preset time period successively.
A kind of computer-readable recording medium provided in an embodiment of the present invention, it is possible to achieve user is during video is watched
It is in real time user's advertisement, improves merchant advertisement push effect and the personalized advertisement letter in preset range is pushed for user
Breath.Specially：During user watches video, user in real geographical position, in each advertisement principal pre-saved
In the geographical position of shop, it is determined that each targeted advertisements principal shop geographical position in the preset range of user geographical position, and determine
Targeted advertisements principal shop corresponding to each targeted advertisements principal shop geographical position.Because user uses movement when watching video
The time of equipment at most, then obtains the geographical position of user during video-see, can then calculate user preset scope in real time
Interior advertiser's solid shop, targeted advertisements principal shop is determined, provide the user the consumption choice of more multi-thread lower solid shop/brick and mortar store.
Target push mode is determined in default advertisement pushing mode, and mode is pushed according to target, by each targeted advertisements principal shop
Corresponding advertisement is pushed to user in preset time period successively.Selected by user, and then determine that each user is different
Advertisement pushing mode, realize according to user's request to be that each user pushes personalized advertisement, add the wide of solid shop/brick and mortar store under line
Accuse push effect.In addition, whole screen can be occupied within a period of time for video bumper advertisements, there is one to be fixed to Consumer's Experience
The problem of ringing, advertisement corresponding to each targeted advertisements principal shop of the embodiment of the present invention is appeared in a certain FX of video,
Whole screen can't be fully taken up, realizes the push effect of advertisement again in the case where not influenceing user and watching video.
In another embodiment provided by the invention, a kind of computer program product for including instruction is additionally provided, when it
When running on computers so that when computer performs any advertisement sending method based on geographical position in above-described embodiment,
Realize following steps：
During user watches video, user in real geographical position；
In each advertiser's solid shop/brick and mortar store geographical position pre-saved, it is determined that each in the preset range of user geographical position
Targeted advertisements principal shop geographical position, and determine targeted advertisements principal corresponding to each targeted advertisements principal shop geographical position
Shop；
Target push mode is determined in default advertisement pushing mode, and mode is pushed according to target, by each targeted advertisements
Advertisement corresponding to principal shop is pushed to user in preset time period successively.
A kind of computer program product for including instruction provided in an embodiment of the present invention, it is possible to achieve user is in viewing video
During in real time be user's advertisement, improve merchant advertisement push effect and for user push preset range in personalization
Advertising message.Specially：During user watches video, user in real geographical position, in each advertisement pre-saved
In the geographical position of principal shop, it is determined that each targeted advertisements principal shop geographical position in the preset range of user geographical position,
And determine targeted advertisements principal shop corresponding to each targeted advertisements principal shop geographical position.Because user makes when watching video
With time of mobile device at most, then the geographical position of user during video-see is obtained, it is pre- then can to calculate user in real time
If advertiser's solid shop in scope, determining targeted advertisements principal shop, disappearing for more multi-thread lower solid shop/brick and mortar store is provided the user
Take selection.Target push mode is determined in default advertisement pushing mode, and mode is pushed according to target, by each targeted advertisements master
Advertisement is pushed to user in preset time period successively corresponding to solid shop/brick and mortar store.Selected by user, and then determine each user
Different advertisement pushing modes, realize according to user's request to be that each user pushes personalized advertisement, add entity under line
The advertisement pushing effect in shop.In addition, whole screen can be occupied within a period of time for video bumper advertisements, have to Consumer's Experience
Certain the problem of influenceing, advertisement corresponding to each targeted advertisements principal shop of the embodiment of the present invention appears in a certain fixed area of video
In domain, whole screen can't be fully taken up, realizes the push effect of advertisement again in the case where not influenceing user and watching video
Fruit.
In the above-described embodiments, can come wholly or partly by software, hardware, firmware or its any combination real
It is existing.When implemented in software, can realize in the form of a computer program product whole or in part.Computer program product
Including one or more computer instructions.When loading on computers and performing computer program instructions, all or part of real estate
Raw flow or function according to the embodiment of the present invention.Computer can be all-purpose computer, special-purpose computer, computer network,
Or other programmable devices.Computer instruction can store in a computer-readable storage medium, or from a computer
Readable storage medium storing program for executing to another computer-readable recording medium transmit, for example, computer instruction can from a web-site,
Computer, server or data center by wired (such as coaxial cable, optical fiber, Digital Subscriber Line (DSL)) or wireless (such as
Infrared, wireless, microwave etc.) mode is transmitted to another web-site, computer, server or data center.Computer
Readable storage medium storing program for executing can be any usable medium or include one or more usable medium collection that computer can access
Into server, the data storage device such as data center.Usable medium can be magnetic medium, (for example, floppy disk, hard disk, magnetic
Band), optical medium (for example, DVD) or semiconductor medium (such as solid state hard disc Solid State Disk (SSD)) etc..
It should be noted that herein, such as first and second or the like relational terms are used merely to a reality
Body or operation make a distinction with another entity or operation, and not necessarily require or imply and deposited between these entities or operation
In any this actual relation or order.Moreover, term " comprising ", "comprising" or its any other variant are intended to
Nonexcludability includes, so that process, method, article or equipment including a series of elements not only will including those
Element, but also the other element including being not expressly set out, or it is this process, method, article or equipment also to include
Intrinsic key element.In the absence of more restrictions, the key element limited by sentence "including a ...", it is not excluded that
Other identical element also be present in process, method, article or equipment including key element.
Each embodiment in this specification is described by the way of related, identical similar portion between each embodiment
Divide mutually referring to what each embodiment stressed is the difference with other embodiment.Especially for device,
For electronic equipment, storage medium, computer program product embodiments, because it is substantially similar to embodiment of the method, so retouching
That states is fairly simple, and the relevent part can refer to the partial explaination of embodiments of method.
Presently preferred embodiments of the present invention is these are only, is not intended to limit the scope of the present invention.It is all in this hair
Any modification, equivalent substitution and improvements made within bright spirit and principle etc., are all contained in protection scope of the present invention.
Claims (10)
- A kind of 1. advertisement sending method based on geographical position, it is characterised in that including：During user watches video, the user geographical position is obtained in real time；In each advertiser's solid shop/brick and mortar store geographical position pre-saved, it is determined that each in the preset range of the user geographical position Targeted advertisements principal shop geographical position, and determine targeted advertisements master corresponding to each targeted advertisements principal shop geographical position Solid shop/brick and mortar store；Target push mode is determined in default advertisement pushing mode, and mode is pushed according to the target, by each target Advertisement is pushed to the user in preset time period successively corresponding to advertiser's solid shop/brick and mortar store.
- 2. according to the method for claim 1, it is characterised in that described that target push is determined in default advertisement pushing mode Mode, and mode is pushed according to the target, by advertisement corresponding to each targeted advertisements principal shop successively in preset time The user is pushed in section, including：When the push mode for receiving user selection is the push mode of distance from the close-by examples to those far off, by the distance by closely and Remote push mode is defined as the target push mode of the user in the default advertisement pushing mode；Mode is pushed according to the target, each targeted advertisements principal shop geographical position in the range of the user preset is arranged Sequence, it is corresponding to determine order ads corresponding to each targeted advertisements principal shop；It is in preset time period that each target is wide successively according to order ads corresponding to each targeted advertisements principal shop The user is given in advertisement pushing corresponding to accusing principal shop.
- 3. according to the method for claim 1, it is characterised in that described that target push is determined in default advertisement pushing mode Mode, and mode is pushed according to the target, by advertisement corresponding to each targeted advertisements principal shop successively in preset time The user is pushed in section, including：When the push mode for receiving user's selection pushes mode for user preferences, the user preferences are pushed into mode The target push mode for the user being defined as in the default advertisement pushing mode；Mode is pushed according to the target, the user's history is clicked on to the byte orderings of every advertisement of viewing；The type bag Include：Food and drink, shopping, travelling merchants, amusement and recreation, financial service；The byte orderings result of every advertisement of viewing is clicked on according to the user's history, determines each targeted advertisements principal shop Corresponding order ads；It is in preset time period that each target is wide successively according to order ads corresponding to each targeted advertisements principal shop The user is given in advertisement pushing corresponding to accusing principal shop.
- 4. according to the method for claim 1, it is characterised in that described that target push is determined in default advertisement pushing mode Mode, and mode is pushed according to the target, by advertisement corresponding to each targeted advertisements principal shop successively in preset time The user is pushed in section, including：When not receiving the push mode of user's selection, in default advertisement pushing mode, by the ad revenue of acquiescence Push mode is defined as the target push mode of the user in the default advertisement pushing mode；Mode is pushed according to the target, calculates the ad revenue of each every thousand advertisement puttings of targeted advertisements master, it is wide by every thousand times The ad revenue launched is accused to sort from big to small, it is corresponding to determine order ads corresponding to each targeted advertisements principal shop；It is in preset time period that each target is wide successively according to order ads corresponding to each targeted advertisements principal shop The user is given in advertisement pushing corresponding to accusing principal shop.
- 5. according to the method described in any one of Claims 1-4, it is characterised in that described in default advertisement pushing mode Determine target push mode, and according to the target push mode, by advertisement corresponding to each targeted advertisements principal shop according to Secondary to be pushed in preset time period after the user, methods described also includes：Receive the user and click on the operation of advertisement corresponding to each targeted advertisements principal shop, and show that each target is wide Accuse the path planning in principal shop geographical position and the user geographical position.
- 6. according to the method for claim 5, it is characterised in that receive each targeted advertisements of user's click described After the operation of advertisement corresponding to principal shop, methods described also includes：Record the type that the user clicks on advertisement corresponding to each targeted advertisements principal shop.
- A kind of 7. advertisement pushing device based on geographical position, it is characterised in that including：Acquisition module, during watching video in user, the user geographical position is obtained in real time；Determining module, in each advertiser's solid shop/brick and mortar store geographical position pre-saved, it is determined that in the user geographical position Each targeted advertisements principal shop geographical position in preset range, and determine each targeted advertisements principal shop geographical position pair The targeted advertisements principal shop answered；Pushing module, for determining target push mode in default advertisement pushing mode, and mode is pushed according to the target, Advertisement corresponding to each targeted advertisements principal shop is pushed to the user in preset time period successively.
- 8. device according to claim 7, it is characterised in that the pushing module, including：First push mode determination sub-module, for being apart from from the close-by examples to those far off when the push mode that receive user selection During push mode, the push mode of the distance from the close-by examples to those far off is defined as the user in the default advertisement pushing mode Target push mode；First sorting sub-module, for pushing mode according to the target, by each targeted advertisements in the range of the user preset Principal shop geographical position is sorted, corresponding to determine order ads corresponding to each targeted advertisements principal shop；First push submodule, for according to order ads corresponding to each targeted advertisements principal shop, successively when default Between give advertisement pushing corresponding to each targeted advertisements principal shop to the user in section.
- 9. device according to claim 7, it is characterised in that the pushing module, including：Second push mode determination sub-module, for being user preferences push side when the push mode for receiving user's selection During formula, user preferences push mode is defined as to the target push side of the user in the default advertisement pushing mode Formula；Second sorting sub-module, for pushing mode according to the target, the user's history is clicked on into every advertisement of viewing Byte orderings；The type includes：Food and drink, shopping, travelling merchants, amusement and recreation, financial service；3rd sorting sub-module, for clicking on the byte orderings result of every advertisement of viewing according to the user's history, it is determined that respectively Order ads corresponding to the targeted advertisements principal shop；Second push submodule, for according to order ads corresponding to each targeted advertisements principal shop, successively when default Between give advertisement pushing corresponding to each targeted advertisements principal shop to the user in section.
- 10. a kind of electronic equipment, it is characterised in that including processor, communication interface, memory and communication bus, wherein, it is described Processor, the communication interface, the memory complete mutual communication by the communication bus；The memory, for depositing computer program；The processor, during for performing the program deposited on the memory, realize any described sides of claim 1-6 Method step.
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