CN106327245A - Advertisement delivery method and device based on human face recognition - Google Patents

Advertisement delivery method and device based on human face recognition Download PDF

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Publication number
CN106327245A
CN106327245A CN201610680711.7A CN201610680711A CN106327245A CN 106327245 A CN106327245 A CN 106327245A CN 201610680711 A CN201610680711 A CN 201610680711A CN 106327245 A CN106327245 A CN 106327245A
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information
user
people
face
advertisement
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郭中华
邓嘉仪
伍冯杰
蔡谨民
魏志伟
黄帅文
向光臣
杨智
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Nanfang College Of Sun Yai-Sen University
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Nanfang College Of Sun Yai-Sen University
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Priority to CN201610680711.7A priority Critical patent/CN106327245A/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06VIMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
    • G06V40/00Recognition of biometric, human-related or animal-related patterns in image or video data
    • G06V40/10Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
    • G06V40/16Human faces, e.g. facial parts, sketches or expressions
    • G06V40/161Detection; Localisation; Normalisation

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  • Business, Economics & Management (AREA)
  • Physics & Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • Theoretical Computer Science (AREA)
  • Finance (AREA)
  • General Physics & Mathematics (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • General Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Oral & Maxillofacial Surgery (AREA)
  • Human Computer Interaction (AREA)
  • Multimedia (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Image Analysis (AREA)
  • Image Processing (AREA)

Abstract

The invention discloses an advertisement delivery method and device based on human face recognition. The advertisement delivery method comprises steps of obtaining image information collected by N cameras; extracting human face information of a user from the image information; obtaining user character information stored in the database according to human face information, wherein the database stores character information of a plurality of users, each piece of character information comprises human face information, track information and purchase intention information; determining the current position of the user according to the image information and positions of N cameras; analyzing and calculating a shop type needed by the user according to the current position of the user, the track information and purchase intention information of the user; and controlling all advertisement delivery display screens in the position of the user to play an advertisement corresponding to the shop type according to the shop type needed by the user. The advertisement delivery method and device can automatically identify the character and can automatically analyze the need of the character, can automatically switch an advertisement suitable for the character to see and improves the advertisement benefit.

Description

A kind of advertisement placement method based on recognition of face and device
Technical field
The present invention relates to technical field of face recognition, particularly relate to a kind of advertisement placement method based on recognition of face and dress Put.
Background technology
Owing to market creates the joint demand to information communication, advertisement has become market to run indispensable link, Today that science and technology develops rapidly, increasing advertisement is full of in our life.Either at bus platform, or at silver In row hall, market, all can see the eyeball of countless adsturbation people, but advertisement to be concerned degree the most unsatisfactory. The such as continuous loop play of wall advertisement machine a megastore advertisement miscellaneous, the foot but people seldom stop Step pays close attention to the content in advertisement so that the effectiveness of advertisement is had a greatly reduced quality.
Current advertisement machine major part is all unit operation, change advertisement film time need change player CF card or DVD, abnormal smells from the patient and and management cost, along with the expansion of advertisement Operation Scale is multiplied.And this advertisement putting mode For fixing input, it is impossible to allow buyer find the commodity oneself needing to buy, advertisement concern rate and inefficient in advertisement.
Summary of the invention
The embodiment of the present invention proposes a kind of advertisement placement method based on recognition of face and device, can automatically identify that personage is also Automatically analyze personage's demand, thus automatically switch and be suitable for the advertisement of its viewing, improve the benefit of advertisement.
The embodiment of the present invention provides a kind of advertisement placement method based on recognition of face, including:
Obtain N number of photographic head acquired image information, and in described image information, extract the face information of user;
According to described face information, obtain the people information of the described user of storage in data base;Wherein, described data base Middle storage has the people information of several users, each people information to include face information, whereabouts information and purchase intention information;
According to described image information and the position of described N number of photographic head, determine the position that described user is current;
According to position, described whereabouts information and described purchase intention information that described user is current, use described in analytical calculation Required shop, family type;
According to described user required shop type, each advertisement putting display screen in controlling the position that described user is current Play the advertisement corresponding to the type of described shop.
Further, described according to described face information, obtain the people information of the described user of storage in data base, tool Body is:
According to described face information, inquire about the people information whether storing described user in described data base;
If it has, then obtain the people information of described user;
Otherwise, the people information of described user is created;Wherein, the people information of establishment includes described face information, basis The position of described N number of photographic head and calculate the whereabouts information and the purchase intention information that obtain described user.
Further, the described position current according to described user, described whereabouts information and described purchase intention information, point After analysis calculates described user required shop type, also include:
Update the people information of user described in described data base, required for described user shop type is updated institute State purchase intention information.
Correspondingly, the embodiment of the present invention also provides for a kind of advertisement delivery device based on recognition of face, including: N number of shooting Head, picture recognition module, people information acquisition module, position determination module, analytical calculation module, control module and advertisement putting Display screen;
Described photographic head is used for gathering image information;
Described picture recognition module is for extracting the face information of user in described image information;
Described people information acquisition module, for according to described face information, obtains the described user of storage in data base People information;Wherein, in described data base, storage has the people information of several users, and each people information includes that face is believed Breath, whereabouts information and purchase intention information;
Described position determination module, for according to described image information and the position of described N number of photographic head, determines described The position that user is current;
Described analytical calculation module is for position, described whereabouts information and the described purchase intention current according to described user Information, user required shop type described in analytical calculation;
Control module is according to described user required shop type, and in controlling the position that described user is current, each advertisement is thrown Put display screen and play the advertisement corresponding to the type of described shop.
Further, people information acquisition module includes: memory element, query unit and creating unit;
Described memory element is for storing the people information of several users described;
Described query unit, for according to described face information, is inquired about and whether is stored described user's in described data base People information;If it has, then obtain the people information of described user;
Described creating unit does not store the personage of described user in inquiring about described data base in described query unit During information, create the people information of described user;Wherein, the people information of establishment includes described face information, according to described N number of The position of photographic head and calculate the whereabouts information and the purchase intention information that obtain described user.
Further, described advertisement delivery device based on recognition of face also includes more new module;
Described more new module in described analytical calculation module according to the current position of described user, described whereabouts information With described purchase intention information, after user required shop type described in analytical calculation, update described in described data base The people information of user, updates described purchase intention information by required for described user shop type.
Implement the embodiment of the present invention, have the advantages that
A kind of based on recognition of face the advertisement placement method of embodiment of the present invention offer and device, by N number of photographic head The image information gathered, the face information of extraction user, and the people information of this user is obtained according to the face information of user, then Position according to image information and photographic head determines the position that user is current, in conjunction with the whereabouts information in people information and purchase meaning To information, analytical calculation user required shop type, in controlling the position that user is current, each advertisement putting display screen is play This advertisement corresponding to type of shop.Use in fixed cycles formula advertisement putting and same place for same compared to prior art Each personage group of group plays advertisement, and technical solution of the present invention can play corresponding advertisement for single target, has Real-time, purposiveness is strong, accuracy high, can improve the benefit of advertisement putting.
Accompanying drawing explanation
Fig. 1 is the schematic flow sheet of a kind of embodiment of the advertisement placement method based on recognition of face that the present invention provides;
Fig. 2 is the structural representation of a kind of embodiment of the advertisement delivery device based on recognition of face that the present invention provides.
Detailed description of the invention
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete Describe, it is clear that described embodiment is only a part of embodiment of the present invention rather than whole embodiments wholely.Based on Embodiment in the present invention, it is every other that those of ordinary skill in the art are obtained under not making creative work premise Embodiment, broadly falls into the scope of protection of the invention.
See Fig. 1, be that the flow process of a kind of embodiment of the advertisement placement method based on recognition of face that the present invention provides is shown Be intended to, this advertisement placement method include step 101 to 105, specific as follows:
Step 101: obtain N number of photographic head acquired image information, and extract the face letter of user in image information Breath.
In the present embodiment, N number of photographic head is arranged on the diverse location in market or store, the mark of each photographic head and its Position matches, and system can determine the position of each user in image information according to uploading the camera identification of image information.Its In, each photographic head and advertisement putting display screen are connected with the director server of information desk by wireless network, director server and data Storehouse server connects.Each photographic head and advertisement putting display screen as required, are placed on different positions.
Step 102: according to face information, obtains the people information of the user of storage in data base;Wherein, data base deposits Containing the people information of several users, each people information includes face information, whereabouts information and purchase intention information.
In the present embodiment, step 102 specifically includes: according to face information, whether stored this use in inquiry data base The people information at family;If it has, then obtain the people information of this user;Otherwise, the people information of this user is created;Wherein, wound The people information built includes face information, calculates whereabouts information and the purchase meaning obtaining user according to the position of N number of photographic head To information.
In the present embodiment, when creating new people information, the figure gathered according to photographic head different in different time sections Picture information, and extract the face information of this user, the whereabouts information determining this user can be calculated.And according to this whereabouts information, energy Determine the shop type near this user, such that it is able to analyze the purchase intention obtaining user.
In the present embodiment, if data base has stored the people information of this user, its whereabouts information and purchase meaning To the history whereabouts information that information is this user and history purchase intention information, can be used for this analytical calculation, improve accuracy.
In the present embodiment, according to face information, obtaining the people information of the user of storage in data base can also be: carry Take the face feature information in described face information, the most stored people information is carried out computing, extract corresponding face special Reference ceases, if both are identical, then explanation exists corresponding people information, otherwise, it is determined that do not store personage's letter of this user Breath, creates a new people information.
Step 103: according to image information and the position of N number of photographic head, determine the position that user is current.
In the present embodiment, by the tracking of photographic head, picture is absorbed with diverse location photographic head, according to the IP of photographic head Record personal present position, address.
Step 104: according to position, whereabouts information and purchase intention information that user is current, analytical calculation user is required Shop type.
In the present embodiment, step 104 is particularly as follows: according to the current position of user and whereabouts information, determine that user enters All shops, and add up the number of times corresponding to the type of shop in all entrance shops, in conjunction with this purchase intention information, analysis meter Calculate user final required shop type.Such as, the position of each photographic head is certain, and photographic head Xia Ge retail shop position is also certain, The angle that systematic analysis user current location is formed with camera position, it is judged that personage enters shop between which, further according to number According to this shop type in storehouse, the demand orientation of this user is noted down.By that analogy, according to the whereabouts information of user, when user enters Enter retail shop of the same race at least three times or several times time, determine this user required shop type.It addition, when multiple shops class occurs When type meets system analysis computation requirement, calculate this user and enter the number of times of certain type retail shop, the shop type that number of times is most It is defined as this user required shop type.
In the present embodiment, the most also include: the people information of user in more new database, by user institute The shop type of demand updates purchase intention information.
Step 105: according to user required shop type, control each advertisement putting display screen in the position that user is current Play the advertisement corresponding to the type of shop.
In the present embodiment, the position of advertisement putting display screen is integrally fixed in market, and its storage has each shop type institute Corresponding advertisement, when system identification goes out this user required shop type, in controlling this user current location, each advertisement is thrown Put display screen and play corresponding advertisement so that this user can know the commodity in the type shop in time, improve the concern of advertisement Degree and benefit.
Accordingly, a kind of enforcement that Fig. 2, Fig. 2 are the advertisement delivery device based on recognition of face that the present invention provides is seen The structural representation of example.As in figure 2 it is shown, this advertisement delivery device includes: N number of photographic head 201, picture recognition module 202, personage Data obtaining module 203, position determination module 204, analytical calculation module 205, control module 206 and advertisement putting display screen 207。
Wherein, photographic head 201 is used for gathering image information.
Picture recognition module 202 is for extracting the face information of user in image information.
People information acquisition module 203, for according to face information, obtains the people information of the user of storage in data base; Wherein, in data base, storage has the people information of several users, and each people information includes face information, whereabouts information and purchases Buy information for intention.
Position determination module 204, for according to image information and the position of N number of photographic head, determines the position that user is current Put.
Analytical calculation module 205 is for position, whereabouts information and purchase intention information, the analytical calculation current according to user User required shop type.
Control module 206 is according to user required shop type, and in controlling the position that user is current, each advertisement putting shows Display screen plays the advertisement corresponding to the type of shop.
In the present embodiment, advertisement putting display screen 207 storage has some advertisements, and each bar advertisement has its correspondence Shop type, after receiving the control information of control module 206, is switched to respective advertisement and plays out.
As a kind of citing of the present embodiment, people information acquisition module 203 includes: memory element, query unit and wound Build unit.Memory element is for storing the people information of several users.Query unit, for according to face information, inquires about data Whether storehouse stores the people information of user;If it has, then obtain the people information of user.Creating unit is at cargo tracer When unit inquiry data base does not store the people information of user, create the people information of user;Wherein, the people information of establishment The whereabouts information including face information, calculating acquisition user according to the position of N number of photographic head and purchase intention information.
As a kind of citing of the present embodiment, this advertisement delivery device also includes more new module.More new module is for dividing Analysis computing module is according to current position, whereabouts information and the purchase intention information of user, the required shop of analytical calculation user After type, the people information of user in more new database, required for user shop type is updated purchase intention information.
The more detailed operation principle of this device and process step can be, but not limited to see retouching of above-mentioned advertisement placement method State.
Therefore, a kind of based on recognition of face the advertisement placement method of embodiment of the present invention offer and device, pass through N The image information of individual camera collection, extracts the face information of user, and obtains the people of this user according to the face information of user Thing information, the position further according to image information and photographic head determines the position that user is current, believes in conjunction with the whereabouts in people information Breath and purchase intention information, analytical calculation user required shop type, control each advertisement putting in the position that user is current Display screen plays this advertisement corresponding to type of shop.Fixed cycles formula advertisement putting and same is used compared to prior art In side, each personage group for same group plays advertisement, and technical solution of the present invention can be play corresponding for single target Advertisement, has that real-time, purposiveness is strong, accuracy high, can improve the benefit of advertisement putting.
The above is the preferred embodiment of the present invention, it is noted that for those skilled in the art For, under the premise without departing from the principles of the invention, it is also possible to make some improvements and modifications, these improvements and modifications are also considered as Protection scope of the present invention.

Claims (6)

1. an advertisement placement method based on recognition of face, it is characterised in that including:
Obtain N number of photographic head acquired image information, and in described image information, extract the face information of user;
According to described face information, obtain the people information of the described user of storage in data base;Wherein, described data base deposits Containing the people information of several users, each people information includes face information, whereabouts information and purchase intention information;
According to described image information and the position of described N number of photographic head, determine the position that described user is current;
According to position, described whereabouts information and described purchase intention information that described user is current, user institute described in analytical calculation The shop type of demand;
According to described user required shop type, in controlling the position that described user is current, each advertisement putting display screen is play Advertisement corresponding to the type of described shop.
Advertisement placement method based on recognition of face the most according to claim 1, it is characterised in that described according to described people Face information, obtains the people information of the described user of storage in data base, particularly as follows:
According to described face information, inquire about the people information whether storing described user in described data base;
If it has, then obtain the people information of described user;
Otherwise, the people information of described user is created;Wherein, the people information of establishment includes described face information, according to described N The position of individual photographic head and calculate the whereabouts information and the purchase intention information that obtain described user.
Advertisement placement method based on recognition of face the most according to claim 1, it is characterised in that described according to described use Position, described whereabouts information and the described purchase intention information that family is current, user required shop type described in analytical calculation Afterwards, also include:
Update the people information of user described in described data base, required for described user shop type is updated described in purchase Buy information for intention.
4. an advertisement delivery device based on recognition of face, it is characterised in that including: N number of photographic head, picture recognition module, People information acquisition module, position determination module, analytical calculation module, control module and advertisement putting display screen;
Described photographic head is used for gathering image information;
Described picture recognition module is for extracting the face information of user in described image information;
Described people information acquisition module, for according to described face information, obtains the personage of the described user of storage in data base Information;Wherein, in described data base, storage has the people information of several users, each people information to include face information, OK Track information and purchase intention information;
Described position determination module, for according to described image information and the position of described N number of photographic head, determines described user Current position;
Described analytical calculation module is believed for the position current according to described user, described whereabouts information and described purchase intention Cease, user required shop type described in analytical calculation;
Control module is according to described user required shop type, and in controlling the position that described user is current, each advertisement putting shows Display screen plays the advertisement corresponding to the type of described shop.
Advertisement delivery device based on recognition of face the most according to claim 4, it is characterised in that people information obtains mould Block includes: memory element, query unit and creating unit;
Described memory element is for storing the people information of several users described;
Described query unit, for according to described face information, inquires about the personage whether storing described user in described data base Information;If it has, then obtain the people information of described user;
Described creating unit does not store the people information of described user in inquiring about described data base in described query unit Time, create the people information of described user;Wherein, the people information of establishment includes described face information, according to described N number of shooting The position of head and calculate the whereabouts information and the purchase intention information that obtain described user.
Advertisement delivery device based on recognition of face the most according to claim 4, it is characterised in that also include updating mould Block;
Described more new module in described analytical calculation module according to current position, described whereabouts information and the institute of described user State purchase intention information, after the type of the required shop of user described in analytical calculation, update user described in described data base People information, required for described user shop type is updated described purchase intention information.
CN201610680711.7A 2016-08-17 2016-08-17 Advertisement delivery method and device based on human face recognition Pending CN106327245A (en)

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CN107240353A (en) * 2017-06-22 2017-10-10 蚌埠市麦沃特信息科技有限公司 A kind of masses advertising broadcasting system
CN107578537A (en) * 2017-08-25 2018-01-12 深圳市维冠视界科技股份有限公司 A kind of data push method of Self-help vending machine and Self-help vending machine
CN107622417A (en) * 2017-09-15 2018-01-23 北京奇艺世纪科技有限公司 A kind of advertisement sending method based on geographical position, device and electronic equipment
CN107909443A (en) * 2017-11-27 2018-04-13 北京旷视科技有限公司 Information-pushing method, apparatus and system
CN108109044A (en) * 2017-12-26 2018-06-01 南京开为网络科技有限公司 A kind of intelligence retail crm system
CN108171840A (en) * 2017-12-28 2018-06-15 广东傲智创新科技有限公司 A kind of building control system based on recognition of face
CN108843101A (en) * 2018-06-22 2018-11-20 杭州五色云文化传播有限公司 Intelligent interaction device suitable for garage
CN109191175A (en) * 2018-07-30 2019-01-11 西安万像电子科技有限公司 Advertisement broadcast method and device
CN109241307A (en) * 2018-08-29 2019-01-18 山东浪潮商用系统有限公司 A kind of performers and clerks' contents management method and system
CN109272393A (en) * 2018-11-19 2019-01-25 福建工程学院 A kind of laboratory personnel shopping recommended method and device based on block chain technology
CN109523360A (en) * 2018-11-15 2019-03-26 深圳和而泰数据资源与云技术有限公司 A kind of information recommendation method and system
CN109544216A (en) * 2018-11-02 2019-03-29 长春众鼎科技有限公司 Bus platform advertisement intelligent jettison system and its method based on video monitoring
CN109711900A (en) * 2018-12-29 2019-05-03 北京金山安全软件有限公司 Information display method and device based on face recognition, terminal equipment and storage medium
CN110009392A (en) * 2019-02-28 2019-07-12 特斯联(北京)科技有限公司 A kind of personalized advertisement and information pushing equipment and method applied to entrance
CN110378747A (en) * 2019-07-25 2019-10-25 苏州思必驰信息科技有限公司 Speech advertising distribution method and device
CN110533440A (en) * 2018-05-24 2019-12-03 北京智慧图科技有限责任公司 A kind of internet advertisement information dispensing application method based on video camera
CN110636363A (en) * 2019-09-19 2019-12-31 北京市商汤科技开发有限公司 Multimedia information playing method and device, electronic equipment and storage medium
CN112233286A (en) * 2020-10-19 2021-01-15 合肥市嘉辉电子科技有限公司 Man-machine conversation advertisement machine for bank face recognition
CN113393260A (en) * 2021-05-12 2021-09-14 浙江大华技术股份有限公司 Advertisement putting method, system, electronic device and storage medium
CN117808536A (en) * 2024-02-23 2024-04-02 蓝色火焰科技成都有限公司 Interactive advertisement evaluation method, system and delivery terminal

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Publication number Priority date Publication date Assignee Title
CN107240353A (en) * 2017-06-22 2017-10-10 蚌埠市麦沃特信息科技有限公司 A kind of masses advertising broadcasting system
CN107578537A (en) * 2017-08-25 2018-01-12 深圳市维冠视界科技股份有限公司 A kind of data push method of Self-help vending machine and Self-help vending machine
CN107622417A (en) * 2017-09-15 2018-01-23 北京奇艺世纪科技有限公司 A kind of advertisement sending method based on geographical position, device and electronic equipment
CN107909443A (en) * 2017-11-27 2018-04-13 北京旷视科技有限公司 Information-pushing method, apparatus and system
CN107909443B (en) * 2017-11-27 2020-04-03 北京旷视科技有限公司 Information pushing method, device and system
CN108109044A (en) * 2017-12-26 2018-06-01 南京开为网络科技有限公司 A kind of intelligence retail crm system
CN108171840A (en) * 2017-12-28 2018-06-15 广东傲智创新科技有限公司 A kind of building control system based on recognition of face
CN110533440A (en) * 2018-05-24 2019-12-03 北京智慧图科技有限责任公司 A kind of internet advertisement information dispensing application method based on video camera
CN110533440B (en) * 2018-05-24 2022-07-22 北京智慧图科技有限责任公司 Internet advertisement information delivery application method based on video camera
CN108843101A (en) * 2018-06-22 2018-11-20 杭州五色云文化传播有限公司 Intelligent interaction device suitable for garage
CN109191175A (en) * 2018-07-30 2019-01-11 西安万像电子科技有限公司 Advertisement broadcast method and device
CN109241307A (en) * 2018-08-29 2019-01-18 山东浪潮商用系统有限公司 A kind of performers and clerks' contents management method and system
CN109544216A (en) * 2018-11-02 2019-03-29 长春众鼎科技有限公司 Bus platform advertisement intelligent jettison system and its method based on video monitoring
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