CN110378747A - Speech advertising distribution method and device - Google Patents
Speech advertising distribution method and device Download PDFInfo
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- CN110378747A CN110378747A CN201910676961.7A CN201910676961A CN110378747A CN 110378747 A CN110378747 A CN 110378747A CN 201910676961 A CN201910676961 A CN 201910676961A CN 110378747 A CN110378747 A CN 110378747A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0257—User requested
Abstract
The present invention discloses speech advertising distribution method and device, wherein a kind of speech advertising distribution method, comprising: receive the voice request of user；The voice request is analyzed, judges whether the voice request hits some task intention；If the voice request hits some task intention, inquiry is intended to associated advertisement with the presence or absence of with some described task；It is intended to associated advertisement with some described task if it exists, then the reply that the ad content of the associated advertisement is intended to together with some described task is fed back into the user.The voice request that the scheme that the present processes and device provide actively is initiated by analysis user, the accurate task that its needs is completed is obtained to be intended to, then distribute associated advertisement by task intention, so that the advertisement of distribution is closely related with task intention, ad distribution accuracy is improved, advertising results are improved.
Description
Technical field
The invention belongs to voice dialogue interaction technique field more particularly to speech advertising distribution methods and device.
Background technique
In the related technology, the content distribution there are collaborative filtering and based on user's portrait.
Wherein, collaborative filtering: the main thought of collaborative filtering is to find similar user or similar ad content.If
Two users are similar, then also similar with the interested advertisement of the two users；If two ad contents are similar, with the two
The associated user of ad content is also similar.By giving similar ad distribution to similar user, to reach ad content point
The purpose of hair.
User's portrait: advertisement dispensing side can be each by various data minings for the accurate potential user group for finding advertisement
The data such as the ascribed characteristics of population, behavior property, social networks, psychological characteristics, the hobby of a user, by being constantly superimposed, updating,
Complete information labels are taken out, group, which merges, builds three-dimensional user's dummy model, i.e., user draws a portrait.Such as population category
Property includes the natural quality and social property feature of people: name, gender, age, height, weight, occupation, region, journey of receiving an education
Degree, marriage, constellation, blood group etc..Advertisement dispensing side can be different by different label filtrations target audience, to reach advertisement
The purpose of content distribution.
Inventor has found that the prior art at least has the following deficiencies: during realizing the application
1, collaborative filtering: in the case where system initial operating stage lacks user data, distribution effect is poor.The distribution in later period
Effect cannot be evaluated very well.
2, user draws a portrait: basic data acquisition needed for building portrait is difficult, and partial data is related to privacy of user.
3, the timeliness of the two is all poor, and the scene current to user does not have enough data to support distribution decision.
Summary of the invention
The embodiment of the present invention provides a kind of speech advertising distribution method and device, at least solve above-mentioned technical problem it
One.
In a first aspect, the embodiment of the present invention provides a kind of speech advertising distribution method, comprising: the voice for receiving user is asked
It asks；The voice request is analyzed, judges whether the voice request hits some task intention；If the voice request hit
Some task is intended to, then inquiry is intended to associated advertisement with the presence or absence of with some described task；If it exists with it is described a certain
A task is intended to associated advertisement, the then reply being intended to the ad content of the associated advertisement together with some described task
Feed back to the user.
Second aspect, the embodiment of the present invention provide a kind of speech advertising diostribution device, comprising: receiving module is configured to connect
Receive the voice request of user；It analyzes and determines module, is configured to analyze the voice request, judges whether the voice request hits
Some task is intended to；Enquiry module, if being configured to the voice request hits some task intention, inquiry whether there is
It is intended to associated advertisement with some described task；And feedback module, it is configured to be intended to some described task if it exists
Associated advertisement then feeds back to the ad content of the associated advertisement together with the reply that some described task is intended to described
User.
The third aspect provides a kind of electronic equipment comprising: at least one processor, and with described at least one
Manage the memory of device communication connection, wherein the memory is stored with the instruction that can be executed by least one described processor, institute
It states instruction to be executed by least one described processor, so that at least one described processor is able to carry out any embodiment of the present invention
Speech advertising distribution method the step of.
Fourth aspect, the embodiment of the present invention also provide a kind of computer program product, and the computer program product includes
The computer program being stored on non-volatile computer readable storage medium storing program for executing, the computer program include program instruction, when
When described program instruction is computer-executed, the computer is made to execute the speech advertising distribution method of any embodiment of the present invention
The step of.
The voice request that the scheme that the present processes and device provide actively is initiated by analysis user, obtains its needs
The accurate task completed is intended to, and associated advertisement is then distributed by task intention, so that the advertisement and task of distribution
Intention is closely related, and improves ad distribution accuracy, improves advertising results.
Detailed description of the invention
In order to illustrate the technical solution of the embodiments of the present invention more clearly, required use in being described below to embodiment
Attached drawing be briefly described, it should be apparent that, drawings in the following description are some embodiments of the invention, for ability
For the those of ordinary skill of domain, without creative efforts, it can also be obtained according to these attached drawings other attached
Figure.
Fig. 1 is a kind of flow chart for speech advertising distribution method that one embodiment of the invention provides；
Fig. 2 is the flow chart for another speech advertising distribution method that one embodiment of the invention provides；
Fig. 3 is the ad distribution schematic diagram for the specific example that one embodiment of the invention provides；
Fig. 4 is the architecture diagram for the specific example that one embodiment of the invention provides；
Fig. 5 is the association between each module that the ad distribution for the specific example that one embodiment of the invention provides is related to
Relation schematic diagram；
Fig. 6 is the ad distribution flow chart for the specific example that one embodiment of the invention provides；
Fig. 7 is a kind of block diagram for speech advertising diostribution device that one embodiment of the invention provides；
Fig. 8 is the structural schematic diagram for the electronic equipment that one embodiment of the invention provides.
Specific embodiment
In order to make the object, technical scheme and advantages of the embodiment of the invention clearer, below in conjunction with the embodiment of the present invention
In attached drawing, technical scheme in the embodiment of the invention is clearly and completely described, it is clear that described embodiment is
A part of the embodiment of the present invention, instead of all the embodiments.Based on the embodiments of the present invention, those of ordinary skill in the art
Every other embodiment obtained without creative efforts, shall fall within the protection scope of the present invention.
Referring to FIG. 1, it illustrates a kind of flow chart of one embodiment of speech advertising distribution method of the application, this implementation
The speech advertising distribution method of example can be adapted for the terminal for having speech intention identification function, such as intelligent sound TV, intelligence
Speaker, Intelligent dialogue toy and other existing intelligent terminals for supporting speech intention identification etc..
As shown in Figure 1, in a step 101, receiving the voice request of user；
In a step 102, voice request is analyzed, judges whether voice request hits some task intention；
In step 103, if voice request hits some task intention, inquiry is anticipated with the presence or absence of with some task
Scheme associated advertisement；
At step 104, it is intended to associated advertisement with some task if it exists, then by the ad content of associated advertisement
The reply being intended to together with some task feeds back to user.
In the present embodiment, for step 101, speech advertising diostribution device receives voice request from the user, wherein
Speech advertising diostribution device may, for example, be an ad distribution engine, can receive the advertisement of advertiser's upload and then carries out essence
Distribute quasi-ly.Later, for step 102, speech advertising diostribution device analyzes the voice request, judges whether the voice request orders
In some task be intended to, judge whether the task of hitting is intended to the technology in the field of business for having had comparative maturity to voice request,
This is repeated no more.Task is intended to for example may include navigation, and cuisines are searched for, sight spot search etc, and the application does not limit herein
System.Then, for step 103, if the voice request hit some task intention, inquire database determine whether there is with
Some task is intended to associated advertisement, can individually have a column to associated advertisement, the application in task intent data library
There is no limit herein.Finally, for step 104, if existing by inquiry database discovery associated with some task intention
Advertisement then can obtain corresponding ad content based on the associated advertisement, then ad content is anticipated together with some task
The reply of figure feeds back to user.Certainly, the case where being associated with multiple advertisements under being intended to for same task, can also internal setting
Certain priority or weight balances the dispensing between each advertisement, the application herein there is no limit.
The voice request that the method for the present embodiment is actively initiated by analysis user obtains its accurate task for needing to complete
It is intended to, associated advertisement is then distributed by task intention, so that the advertisement of distribution is closely related with task intention, mentions
High ad distribution accuracy, improves advertising results.
In some alternative embodiments, after inquiring with the presence or absence of associated advertisement is intended to some task, side
Method further include: be intended to associated advertisement with a certain task if it does not exist, then by the ad content under general intention together with a certain
The reply that business is intended to feeds back to user.It, can be together with the wide of general intention hence for the intention not with any Advertisement association
It accuses content and feeds back to user together.
In some alternative embodiments, after judging whether voice request hits some task intention, method is also
If including: that any task of voice request miss is intended to, the reply to voice request is returned.If not hitting any task meaning
If figure, then explanation does not know the intention of user, this when, which inserts advertisement, can allow user to compare dislike, therefore is not inserted into any wide
It accuses.
In some alternative embodiments, before the voice request for receiving user, method further include: summarizing task
It is intended to and stores to task intent data library.To which task is intended to have individual database, advertiser launches wide convenient for after
Precise search is intended to corresponding task is associated with when announcement.
With further reference to Fig. 2, it illustrates the streams for another speech advertising distribution method that one embodiment of the application provides
Cheng Tu.Flow chart the step of further limiting for the step of flow chart is primarily directed to before step 101 in flow chart 1.
As shown in Fig. 2, in step 201, receiving the advertisement that advertisement dispensing side uploads and storing to ad content data library；
In step 202, task based access control intent data library shows that task is intended to list to advertisement dispensing side；
In step 203, the association request that advertisement dispensing side is intended to the advertisement of upload and task is received；
In step 204, the advertisement of upload is associated to form dispensing relational database with corresponding task intention.
In the present embodiment, for step 201, speech advertising diostribution device may, for example, be an ad distribution engine,
Receive the advertisement that uploads of the advertisement side of dispensinging, advertisement dispensing side can be carried out in corresponding advertisement upload interface the upload of advertisement with
It launches, speech advertising diostribution device stores the advertisement that advertisement dispensing side uploads into corresponding ad content data library, the number
According to for example may include advertisement ID in library, the information such as ad content and advertisement dispensing side, there is no limit herein by the application.Later,
For step 202, speech advertising diostribution device shows that task is intended to advertisement dispensing side based on the task intent data library of arrangement
List, it may include that all tasks are intended to which, which is intended to list, can also only include task relevant to advertisement dispensing side
It is intended to, can also support advertisement dispensing side image processor and corresponding task is selected to be intended to, there is no limit in this regard by the application.
Later, for step 203, speech advertising diostribution device receives the advertisement that advertisement dispensing side uploads it and selected
The association request that is intended to of task, later for step 204, advertisement that speech advertising delivery device uploads the advertisement side of dispensinging with
Corresponding task intention is associated, and establishes a dispensings relational database individually to record its incidence relation, for advertisement with
The association request that task is intended to, it is only necessary to corresponding parameter be inserted and launch relational database.
The method of the present embodiment may be implemented to allow by collecting the association request of advertisement and transmission that advertisement dispensing side uploads
Advertisement dispensing side independently selects associated task to be intended to, and wants so that the advertisement of advertisement dispensing side can more accurately be thrown to it
During the task of dispensing is intended to, launches accuracy and satisfaction be higher, and the advertisement side of dispensinging can autonomous operation, saving manpower object
Power.
In some alternative embodiments, if voice request hits some task intention, inquiry whether there is and certain
If it includes: that voice request hits some task intention that a task, which is intended to associated advertisement, it is intended to based on some task
Intention ID inquiry launch that relational database determines whether there is and some task is intended to associated advertisement, wherein launch and close
It is at least storage association ID in database, is intended to ID and advertisement ID.Thus by ID come maintenance task intention, advertisement and the two
Between incidence relation, due to database technology is highly developed and stablize, can be realized in real time interaction and feed back, also without
Need first be trained a large amount of data, timeliness is good and to the of less demanding of data, advertisement dispensing side also can more accurately into
Row advertisement is launched.
In further alternative embodiment, it is intended to associated advertisement with a certain task if it exists, then by associated advertisement
If ad content together with the reply that a certain task is intended to feed back to user include: launch relational database in exist and be intended to ID
Associated advertisement ID then searches ad content data library based on advertisement ID and obtains ad content corresponding with advertisement ID, based on meaning
Scheme ID and searches task intent data library acquisition reply corresponding with a certain task intention；And by ad content together with a certain task
The reply of intention feeds back to user in a manner of voice.Wherein, the speech advertising launched for advertisement dispensing side can be with voice
Mode feeds back to user, and for there is the terminal at interface, if what dispensing side launched is display advertising, phase can be also carried out on interface
The display answered, there is no limit herein by the application.Being searched by way of database also faster can more stably find needs
Data, timeliness is more preferable.It is also more friendly to user without the private data for obtaining user.
Below to some problems encountered in the implementation of the present invention by description inventor and to finally determination
One specific embodiment of scheme is illustrated, so that those skilled in the art more fully understand the scheme of the application.
Inventor has found that the defect of prior art is mainly due to following original after carefully studying to the prior art
Because caused by:
1, collaborative filtering: algorithm design problem itself, the algorithm are needed based on the preparatory training pattern of a large amount of historical datas.
2, user draws a portrait: a large amount of valuable user tags are directed to privacy of user, it is difficult to obtain.And the number easily obtained
According to the promotion of matter can not be played to ad distribution effect, and marginal benefit is low.
Those skilled in the art may use following scheme to solve drawbacks described above:
Traditional ad distribution is likely difficult to that suitable advertisement, either base is presented in reasonable time and position appropriate
In above two method, or the bid advertisement based on keyword, it is all difficult to convey the current scene of user completely, thus difficult
To distribute accurate ad content.
The scheme of the application proposes a kind of speech advertising diostribution device:
Different from above-mentioned the two, this method obtains the basic data for supporting ad distribution by way of user session, and
Do not need it is pre- first pass through mass data training pattern, also without cold start-up problem.
The initiator of Task dialogue interaction is user, and usually user actively initiates, and system or AI help user
A series of tasks are completed, the problems such as no user privacy.
Meanwhile talking with interaction is real-time, interactive, the data that system obtains are the current scenes of user.And in conjunction with existing soft
Hardware client can obtain multiple dimensions, contextual data more abundant.Such as current geographic position, weather, ambient enviroment
Deng.These real time datas are all conducive to the more accurate ad content of distribution.
Fig. 3, Fig. 4, Fig. 5 and Fig. 6 are please referred to, it illustrates the various legends of a specific example of the scheme of the application.
Wherein Fig. 3 shows the ad distribution schematic diagram of a specific example of one embodiment of the invention offer；Fig. 4 shows the present invention
The architecture diagram for the specific example that one embodiment provides；Fig. 5 shows a specific example of one embodiment of the invention offer
Each module for being related to of ad distribution between incidence relation schematic diagram；And Fig. 6 shows one embodiment of the invention offer
The ad distribution flow chart of one specific example.
Although being not intended to limit this application it should be noted that referring to some specific examples in following embodiment
Scheme.
Firstly, it is necessary to which summarizing task is intended to and stores to task intent data library.
Secondly, advertisement dispensing side uploads the advertisement (voice or picture and text) of its production；Task is obtained by ad distribution engine
It is intended to list；Its advertisement is thrown in relevant task intention；Ad distribution engine record launches the association of content and intention
Relationship.User is inquired corresponding in advertisement engine by the interaction of equipment end instruction, server by the content of the input of analysis user
Advertisement, reply to equipment end.As shown in Figure 3 and Figure 4.
Later, specific distribution method: user opens the interaction with client, and inputs voice request；Voice request is analyzed,
And judge whether to hit some task intention；If hitting a certain task to be intended to, corresponding appoint is inquired from ad distribution engine
The advertisement for intention of being engaged in；If the reply by ad content together with intention sends jointly to client it was found that respective intent has advertisement.
If it was found that under the intention without advertisement if reply advertisement under general intention, as shown in Figure 6.
Inventor also used following alternative, and summarize the alternative during realizing the application
Merits and demerits.
1, by the keyword in identification text come distributing advertisement.The advertisement that advertisement dispensing side is made is thrown to selected
Keyword.Ad distribution engine passes through, word content described in user, matching keywords.If Keywords matching success, will
The terminal of the ad distribution active user of advertisement dispensing side.Advantage is that the technologies such as text mining, keyword search have developed
For many years, there is experience abundant that can use for reference.Timeliness is also preferable.The disadvantage is that keyword can not express the intention of user completely.
2, by analysis user's history intersection record, user interest is obtained, to obtain the foundation of distributing advertisement.Advertisement is thrown
Advertisement is thrown to a kind of user of same interest by the side of putting.Ad distribution engine passes through the history intersection record for excavating user,
For the different interest tags of each user annotation.When user interacts again, if interest tags match, by advertisement dispensing side
Ad distribution active user terminal.Advantage is that user can have multiple interest tags, and advertisement dispensing side does not need to analyze
Which keyword launched.The disadvantage is that the interest of user is variation, model needs to constantly update to track user interest, and
Poor in timeliness.Existing terminal will not be that only a people is using.It is illustrated with intelligent sound box, the multiple members of family will be making for terminal
User, under the scene that this multiple users are interacted using the same terminal, the interest tags for excavating user are extremely difficult.
Above-described embodiment at least can be realized following technical effect:
Direct effect: since user actively initiates interaction, and obtaining the accurate task that its needs is completed by analysis and be intended to,
So improving ad distribution accuracy in such a way that task intention is come distributing advertisement, improving advertising results.
Indirect effect: for advertisement dispensing side, with task intention distributing advertisement, the target customer that can accurately obtain, and
And audient crowd can be with time change, therefore single advertisement value gets a promotion.Compared to other schemes, task intent data
The data volume in library is simultaneously little, and which reduce the calculation amounts and intermediate link of each distribution content, to reduce advertising service institute
Number of servers is needed, traffic transformation efficiency is improved.
Referring to FIG. 7, the block diagram of the speech advertising diostribution device provided it illustrates one embodiment of the invention.
As shown in fig. 7, speech advertising diostribution device 700, including receiving module 710, analytical judgment module 720, inquiry mould
Block 730 and feedback module 740.
Wherein, receiving module 710 are configured to receive the voice request of user；It analyzes and determines module 720, is configured to analyze
The voice request, judges whether the voice request hits some task intention；Enquiry module 730, if being configured to described
Voice request hits some task intention, then inquiry is intended to associated advertisement with the presence or absence of with some described task；Feedback
Module 740 is configured to be intended to associated advertisement with some described task if it exists, then will be in the advertisement of the associated advertisement
Hold the reply being intended to together with some described task and feeds back to the user.
It should be appreciated that all modules recorded in Fig. 7 are opposite with each step in the method with reference to described in Fig. 1 and Fig. 2
It answers.The operation above with respect to method description and feature and corresponding technical effect are equally applicable to all moulds in Fig. 7 as a result,
Block, details are not described herein.
It is worth noting that, the scheme that the module in embodiments herein is not intended to limit this application, such as receive
Module can be described as receiving the module of the voice request of user.Furthermore it is also possible to realize related function by hardware processor
Energy module, such as receiving module can also realize that details are not described herein with processor.
In further embodiments, the embodiment of the invention also provides a kind of nonvolatile computer storage medias, calculate
Machine storage medium is stored with computer executable instructions, which can be performed in above-mentioned any means embodiment
Speech advertising distribution method；
As an implementation, nonvolatile computer storage media of the invention is stored with the executable finger of computer
It enables, computer executable instructions setting are as follows:
Receive the voice request of user；
The voice request is analyzed, judges whether the voice request hits some task intention；
If the voice request hits some task intention, inquiry is intended to close with the presence or absence of with some described task
The advertisement of connection；
Be intended to associated advertisement with some described task if it exists, then by the ad content of the associated advertisement together with
The reply that some described task is intended to feeds back to the user.
Non-volatile computer readable storage medium storing program for executing may include storing program area and storage data area, wherein storage journey
It sequence area can application program required for storage program area, at least one function；Storage data area can be stored according to speech advertising
Diostribution device uses created data etc..In addition, non-volatile computer readable storage medium storing program for executing may include that high speed is random
Access memory, can also include nonvolatile memory, a for example, at least disk memory, flush memory device or other
Non-volatile solid state memory part.In some embodiments, non-volatile computer readable storage medium storing program for executing it is optional include relative to
The remotely located memory of processor, these remote memories can pass through network connection to speech advertising diostribution device.It is above-mentioned
The example of network includes but is not limited to internet, intranet, local area network, mobile radio communication and combinations thereof.
The embodiment of the present invention also provides a kind of computer program product, and computer program product is non-volatile including being stored in
Computer program on computer readable storage medium, computer program include program instruction, when program instruction is held by computer
When row, computer is made to execute any of the above-described speech advertising distribution method.
Fig. 8 is the structural schematic diagram of electronic equipment provided in an embodiment of the present invention, as shown in figure 8, the equipment includes: one
Or multiple processors 810 and memory 820, in Fig. 8 by taking a processor 810 as an example.The equipment of speech advertising distribution method
It can also include: input unit 830 and output device 840.Processor 810, memory 820, input unit 830 and output device
840 can be connected by bus or other modes, in Fig. 8 for being connected by bus.Memory 820 be it is above-mentioned it is non-easily
The property lost computer readable storage medium.Processor 810 by operation be stored in memory 820 non-volatile software program,
Instruction and module, thereby executing the various function application and data processing of server, i.e. realization above method embodiment language
Sound advertisement distributing method.Input unit 830 can receive the number or character information of input, and generates and fill with speech advertising distribution
The related key signals input of the user setting and function control set.Output device 840 may include that display screen etc. shows equipment.
Method provided by the embodiment of the present invention can be performed in the said goods, has the corresponding functional module of execution method and has
Beneficial effect.The not technical detail of detailed description in the present embodiment, reference can be made to method provided by the embodiment of the present invention.
As an implementation, above-mentioned electronic apparatus application is in speech advertising diostribution device, comprising: at least one
Manage device；And the memory being connect at least one processor communication；Wherein, memory, which is stored with, to be handled by least one
Device execute instruction, instruction executed by least one processor so that at least one processor can:
Receive the voice request of user；
The voice request is analyzed, judges whether the voice request hits some task intention；
If the voice request hits some task intention, inquiry is intended to close with the presence or absence of with some described task
The advertisement of connection；
Be intended to associated advertisement with some described task if it exists, then by the ad content of the associated advertisement together with
The reply that some described task is intended to feeds back to the user.
The electronic equipment of the embodiment of the present application exists in a variety of forms, including but not limited to:
(1) mobile communication equipment: the characteristics of this kind of equipment is that have mobile communication function, and to provide speech, data
Communication is main target.This Terminal Type includes: smart phone (such as iPhone), multimedia handset, functional mobile phone and low
Hold mobile phone etc..
(2) super mobile personal computer equipment: this kind of equipment belongs to the scope of personal computer, there is calculating and processing function
Can, generally also have mobile Internet access characteristic.This Terminal Type includes: PDA, MID and UMPC equipment etc., such as iPad.
(3) portable entertainment device: this kind of equipment can show and play multimedia content.Such equipment include: audio,
Video player (such as iPod), handheld device, e-book and intelligent toy and portable car-mounted navigation equipment.
(4) server: providing the equipment of the service of calculating, and the composition of server includes that processor, hard disk, memory, system are total
Line etc., server is similar with general computer architecture, but due to needing to provide highly reliable service, in processing energy
Power, stability, reliability, safety, scalability, manageability etc. are more demanding.
(5) other electronic devices with data interaction function.
The apparatus embodiments described above are merely exemplary, wherein unit can be as illustrated by the separation member
Or may not be and be physically separated, component shown as a unit may or may not be physical unit, i.e.,
It can be located in one place, or may be distributed over multiple network units.It can select according to the actual needs therein
Some or all of the modules achieves the purpose of the solution of this embodiment.Those of ordinary skill in the art are not paying creative labor
In the case where dynamic, it can understand and implement.
Through the above description of the embodiments, those skilled in the art can be understood that each embodiment can
It realizes by means of software and necessary general hardware platform, naturally it is also possible to pass through hardware.Based on this understanding, on
Stating technical solution, substantially the part that contributes to existing technology can be embodied in the form of software products in other words, should
Computer software product may be stored in a computer readable storage medium, such as ROM/RAM, magnetic disk, CD, including several fingers
It enables and using so that a computer equipment (can be personal computer, server or the network equipment etc.) executes each implementation
The method of certain parts of example or embodiment.
Finally, it should be noted that the above embodiments are merely illustrative of the technical solutions of the present invention, rather than its limitations；Although
Present invention has been described in detail with reference to the aforementioned embodiments, those skilled in the art should understand that: it still may be used
To modify the technical solutions described in the foregoing embodiments or equivalent replacement of some of the technical features；
And these are modified or replaceed, technical solution of various embodiments of the present invention that it does not separate the essence of the corresponding technical solution spirit and
Range.
Claims (10)
1. a kind of speech advertising distribution method, comprising:
Receive the voice request of user；
The voice request is analyzed, judges whether the voice request hits some task intention；
If the voice request hits some task intention, inquiry is associated with the presence or absence of being intended to some described task
Advertisement；
It is intended to associated advertisement with some described task if it exists, then by the ad content of the associated advertisement together with described
The reply that some task is intended to feeds back to the user.
2. according to the method described in claim 1, wherein, being associated in the inquiry with the presence or absence of with some described task intention
Advertisement after, the method also includes:
Be intended to associated advertisement with some described task if it does not exist, then by the ad content under general intention together with it is described certain
The reply that one task is intended to feeds back to the user.
3. according to the method described in claim 1, wherein, judging whether the voice request hits some task meaning described
After figure, the method also includes:
If described any one task of voice request miss is intended to, the reply to the voice request is returned.
4. method according to any one of claim 1-3, before the voice request for receiving user, the method
Further include:
Summarizing task is intended to and stores to task intent data library.
5. according to the method described in claim 4, wherein, the method also includes:
It receives the advertisement that advertisement dispensing side uploads and stores to ad content data library；
Show that task is intended to list to the advertisement dispensing side based on task intent data library；
Receive the association request that the advertisement dispensing side is intended to the advertisement of the upload and task；
The advertisement of the upload is associated to form dispensing relational database with corresponding task intention.
6. according to the method described in claim 5, wherein, if the voice request hits some task intention, looking into
It askes and includes: with the presence or absence of with the associated advertisement of some described task intention
If the voice request hits some task intention, described in the intention ID inquiry based on some described task intention
It launches relational database and determines whether there is and be intended to associated advertisement with some described task, wherein the dispensing relationship number
According at least storage association ID, intention ID and advertisement ID in library.
7. it is described to be intended to associated advertisement with some described task if it exists according to the method described in claim 6, wherein,
The ad content of the associated advertisement, which is then fed back to the user together with the reply that some described task is intended to, includes:
If in the dispensing relational database exist with the associated advertisement ID of intentions ID, based on the advertisement ID lookup institute
It states ad content data library and obtains ad content corresponding with the advertisement ID, the task is searched based on the intention ID and is intended to
Database obtains reply corresponding with some task intention；
The reply that the ad content is intended to together with some described task is fed back into the user in a manner of voice.
8. a kind of speech advertising diostribution device, comprising:
Receiving module is configured to receive the voice request of user；
It analyzes and determines module, is configured to analyze the voice request, judge whether the voice request hits some task meaning
Figure；
Enquiry module, if be configured to the voice request hit some task intention, inquiry with the presence or absence of with it is described a certain
A task is intended to associated advertisement；
Feedback module is configured to be intended to associated advertisement with some described task if it exists, then by the associated advertisement
The reply that ad content is intended to together with some described task feeds back to the user.
9. a kind of electronic equipment comprising: at least one processor, and deposited with what at least one described processor communication was connect
Reservoir, wherein the memory be stored with can by least one described processor execute instruction, described instruction by it is described at least
One processor executes, so that at least one described processor is able to carry out the step of any one of claim 1 to 7 the method
Suddenly.
10. a kind of storage medium, is stored thereon with computer program, which is characterized in that real when described program is executed by processor
The step of any one of existing claim 1 to 7 the method.
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