CN102323951A - Internet advertising method and system - Google Patents
Internet advertising method and system Download PDFInfo
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- CN102323951A CN102323951A CN201110265996A CN201110265996A CN102323951A CN 102323951 A CN102323951 A CN 102323951A CN 201110265996 A CN201110265996 A CN 201110265996A CN 201110265996 A CN201110265996 A CN 201110265996A CN 102323951 A CN102323951 A CN 102323951A
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
Abstract
The invention discloses an Internet advertising method, which comprises the following steps: receiving a website request sent by a user, and finding an implanted advertisement type and advertising keywords corresponding to the website from a preset website associated advertisement information database; sending the website to a network server request connection page, and simultaneously sending an advertisement matching request to an advertising server according to the implanted advertisement type and the advertising keywords; and sending webpage information sent back by a network server and advertisements sent back by the advertising server to the user. The invention also provides a corresponding system. By adopting the Internet advertising method and the system, the advertising effect can be really achieved by the advertisements, and the user cannot feel disgusted with the advertisements while the benefits of advertisers and the website are ensured.
Description
Technical field
The present invention relates to the Internet advertising business, specially refer to a kind of internet advertisement publishing method and system.
Background technology
Along with popularizing of internet, when the user opens webpage, a lot of advertisements of promoting can appear thereupon; The page space that these advertisements are shared; Meeting shelters from the content of the webpage that the user need see, and, when the user opens different webpages; The popularization advertisement content of being issued is all similar, so just can bring a lot of troubles to the user.At present; Consider the no specific aim of the advertisement that the internet is promoted; Some occur and can aim at the mark the method for advertisement delivery; As according to the historical online behavior of the distribution of demographic and life style, the online behavior of tracking individual subscriber, track user and trail the behavior that the user roams the website and aim at the mark, and send advertisement according to the different online behavior of different user.But it is the behavior of a colony that demographic and life style distributes, and specific to individuality, difference then can be very big, thereby can't accurately orient user's point of interest; And the user is present or some online behaviors in the past, can not show the interest that this user is about to exactly.Also have some search engines; Can carry out the location of target according to the keyword that the user imported, yet the keyword that the user imported sometimes can be very fuzzy; And it is not necessarily in full accord with the keyword in this search engine; Therefore still can't accurately aim at user's point of interest, and throw in interested advertisement, still can't change the dislike of user advertisement to it.
Summary of the invention
Fundamental purpose of the present invention can let advertisement really play the effect of advertisement for a kind of internet advertisement publishing method and system are provided, and when satisfying advertiser and website interests, the user is no longer disliked to advertisement.
The present invention provides a kind of internet advertisement publishing method, comprising:
Receive the website address request that the user sent, in the related advertising message of preset network address storehouse, search pairing implantable adline of this network address and advertisement keyword;
Said network address is sent to web server requests connects the page, send the advertisement matching request according to said implantable adline and advertisement keyword to Advertisement Server simultaneously;
The info web that the said webserver returned is sent to the user with the advertisement that Advertisement Server returned.
Preferably, carry out said according to implantable adline and advertisement keyword after the advertisement that the Advertisement Server request is mated, also comprise:
Said Advertisement Server obtains adline after receiving the advertisement matching request, and searches corresponding advertisement ID index database and advertisement keyword storehouse with it according to adline;
According to the advertisement keyword in the advertisement matching request, and the corresponding relation in said advertisement ID index database and advertisement keyword storehouse, match advertisement ID index, and arrive advertisement entity according to said advertisement ID index search, generate advertising listing;
From advertising listing, be taken out to many three advertisements, and said three advertisements are at the most returned.
Preferably, carry out said with info web that the webserver returned before the advertisement that Advertisement Server returned sends to the user, also comprise:
Judge whether said network address is present in the related advertising message of the said network address storehouse;
As do not exist, then extract user interest point and be converted into implantable adline and advertisement keyword according to the info web that the said webserver returned.
Preferably, carry out said extract user interest point and be converted into implantable adline and advertisement keyword according to the info web that the webserver returned after, also comprise:
Said network address and pairing implantable adline thereof are saved in the related advertising message of the said network address storehouse with advertisement keyword.
Preferably, be the door network address like the info web that the said webserver returned, then not related implantable adline and advertisement keyword.
The present invention also provides a kind of Internet advertising delivery system, comprises intermediate server, the webserver and Advertisement Server, and wherein, intermediate server comprises:
Search module, be used to receive the website address request that the user sends, in the related advertising message of preset network address storehouse, search pairing implantable adline of this network address and advertisement keyword;
Request module is used for that said network address is sent to web server requests and connects the page, sends the advertisement matching request according to said implantable adline and advertisement keyword to Advertisement Server simultaneously;
Sending module, the info web that is used for the said webserver is returned sends to the user with the advertisement that Advertisement Server returned.
Preferably, said Advertisement Server comprises:
Acquisition module after being used for said Advertisement Server and receiving the advertisement matching request, obtains adline, and searches corresponding advertisement ID index database and advertisement keyword storehouse with it according to adline;
Matching module is used for the advertisement keyword according to the advertisement matching request, and the corresponding relation in said advertisement ID index database and advertisement keyword storehouse, matches advertisement ID index, and arrives advertisement entity according to said advertisement ID index search, generates advertising listing;
Return module, be used for being taken out to many three advertisements, and said three advertisements are at the most returned from advertising listing.
Preferably, said intermediate server also comprises:
Judge module is used for judging whether said network address is present in the related advertising message of said network address storehouse;
Extraction module is used for then extracting user interest point and being converted into implantable adline and advertisement keyword according to the info web that the said webserver returned as not existing.
Preferably, said intermediate server also comprises:
Preserve module, be used for said network address and pairing implantable adline thereof are saved to the related advertising message of said network address storehouse with advertisement keyword.
Preferably, be the door network address like the info web that the said webserver returned, then not related implantable adline and advertisement keyword.
A kind of internet advertisement publishing method provided by the present invention and system; Through the content of being stored in the related advertising message of the preset network address storehouse; After the user sends website address request; When this request is forwarded to the webserver, in the related advertising message of network address storehouse, searches pairing implantable adline of this network address and advertisement keyword, and send the advertisement matching request to Advertisement Server.The advertisement of the coupling that info web that then, the webserver is returned and Advertisement Server return sends to the user together.Adopt this method; Website address request and advertisement matching request are sent simultaneously, can reduce the time that the user waits for, and can the advertisement that the network address of being asked with the user is mated most be sent to the user; Both can let advertisement really play the effect of advertisement, the user is disliked advertisement.
Description of drawings
Fig. 1 is the schematic flow sheet of internet advertisement publishing method one embodiment of the present invention;
Fig. 2 is the schematic flow sheet of the another embodiment of internet advertisement publishing method of the present invention;
Fig. 3 is the schematic flow sheet of another embodiment of internet advertisement publishing method of the present invention;
Fig. 4 is the structural representation of Internet advertising delivery system of the present invention;
Fig. 5 is the structural representation of Internet advertising delivery system one embodiment of the present invention;
Fig. 6 is the structural representation of the another embodiment of Internet advertising delivery system of the present invention;
Fig. 7 is the structural representation of another embodiment of Internet advertising delivery system of the present invention.
The realization of the object of the invention, functional characteristics and advantage will combine embodiment, further specify with reference to accompanying drawing.
Embodiment
Should be appreciated that specific embodiment described herein only in order to explanation the present invention, and be not used in qualification the present invention.
With reference to Fig. 1, internet advertisement publishing method one embodiment of the present invention is proposed, this method comprises:
Step S101 receives the website address request that the user sent, and in the related advertising message of preset network address storehouse, searches pairing implantable adline of this network address and advertisement keyword;
In the present embodiment; Be in the needs of the user of user side according to oneself; Send the request of a network address, receive the website address request that this user sends after, just begin in the related advertising message of preset network address storehouse, to search this network address related implantable adline and advertisement keyword.
The related advertising message of network address proposed by the invention storehouse; It is the info web that returns to the network address that the user asked according to the webserver; And therefrom extract user's point of interest; According to the user's who is extracted point of interest, point of interest is converted into implantable adline and advertisement keyword, then; With the implantable adline and the advertisement keyword that are transformed in the network address association that the user asked, and this network address and pairing implantable adline thereof be saved in the related advertising message of the network address storehouse with advertisement keyword simultaneously.Like this, when the user visits identical network address next time, just can after the request of receiving this network address, in the related advertising message of network address storehouse, search for, until finding and its corresponding advertisement type and advertisement keyword.
Step S102 is sent to web server requests with said network address and connects the page, sends the advertisement matching request according to said implantable adline and advertisement keyword to Advertisement Server simultaneously;
Receiving the website address request that the user sends; And after in the related advertising message of network address storehouse, finding pairing implantable adline of this network address and advertisement keyword; Just received website address request is forwarded to web server requests and connects the page; Meanwhile, pairing implantable adline of this network address that finds and advertisement keyword are sent to Advertisement Server, with the request match advertisements.In the present embodiment; As in the related advertising message of network address storehouse, finding the network address that this user asks; But there are not corresponding advertisement type and advertisement keyword with it; Explain that then this network address does not have related with it advertising message, therefore just needn't send the advertisement matching request by the whereabouts Advertisement Server.When web server requests connects webpage; In the related advertising message of network address storehouse, search pairing implantable adline of network address and the advertisement keyword that the user asks; To send the advertisement matching request, the stand-by period that the user asks network address can be reduced to a great extent like this to Advertisement Server.
Step S103 sends to the user with the info web that the said webserver returned with the advertisement that Advertisement Server returned.
Receive the info web that the webserver returns according to the network address of being asked; After the only advertisement of mating that receives Advertisement Server simultaneously and returned for this network address; Just advertisement is inserted in the info web that the webserver returns, send to the user together.
A kind of internet advertisement publishing method provided by the present invention; Through the content of being stored in the related advertising message of the preset network address storehouse; After the user sends website address request; When this request is forwarded to the webserver, in the related advertising message of network address storehouse, searches pairing implantable adline of this network address and advertisement keyword, and send the advertisement matching request to Advertisement Server.The advertisement of the coupling that info web that then, the webserver is returned and Advertisement Server return sends to the user together.Adopt this method; Website address request and advertisement matching request are sent simultaneously, can reduce the time that the user waits for, and can the advertisement that the network address of being asked with the user is mated most be sent to the user; Both can let advertisement really play the effect of advertisement, the user is disliked advertisement.
With reference to Fig. 2, the another embodiment of internet advertisement publishing method of the present invention is proposed, this method also comprises:
Step S104, said Advertisement Server obtains adline after receiving the advertisement matching request, and searches corresponding advertisement ID index database and advertisement keyword storehouse with it according to adline;
In the advertisement matching request that Advertisement Server receives, carrying in the related advertising message of network address storehouse and finding pairing implantable adline of network address and the advertisement keyword that the user asks.At first, therefrom obtain out adline, and, find out its pairing advertisement ID index database and advertisement keyword storehouse according to this adline.The only corresponding a kind of adline of network address; All corresponding advertisement ID index database of each adline and advertisement keyword storehouse; Advertisement ID index in advertisement ID index database and the advertisement keyword storehouse and advertisement keyword then are the corresponding relations of multi-to-multi; Promptly advertisement keyword can corresponding a plurality of advertisement ID index, and an advertisement ID index also can corresponding a plurality of advertisement keywords simultaneously.
Step S105, according to the advertisement keyword in the advertisement matching request, and the corresponding relation in said advertisement ID index database and advertisement keyword storehouse, match advertisement ID index, and arrive advertisement entity according to said advertisement ID index search, generate advertising listing;
According to the adline that is extracted; Can in Advertisement Server, search this and the crucial dictionary of its corresponding advertisement, and can be through the advertisement keyword in the advertisement keyword storehouse, in advertisement ID index database; Match all advertisement ID index that corresponding relation is arranged with these advertisement keywords; Simultaneously, can arrive all corresponding advertisement entities with it, the corresponding uniquely advertisement entity of advertisement ID index according to the advertisement ID index search that is matched.Finally, according to all advertisement entity that found, generate an advertising listing.
Step S106 is taken out to many three advertisements from advertising listing, and said three advertisements are at the most returned.
In the present embodiment, advertisement service system can be given a mark to all advertisements in the advertisement entity tabulation according to the requirements such as frequency of gray advertising expenditure, requirement appearance, and the height of score can reflect the preferential display level of each advertisement.Then; Principle according to preferential demonstration; According to the score ranking of all advertisements in the advertising listing, therefrom take out forward maximum three advertisements of rank, these maximum three advertisements are returned to intermediate server; And, these advertisements are sent to the user with the pairing info web of network address that the user that the webserver returned asks through intermediate server.From the advertising listing of coupling, only take out maximum three advertisements and issue the user; Because the only advertisement that its quantity is few and match for the point of interest place according to the user; So just, make the user when checking webpage; Can take in good part in the webpage with advertisement, and be unlikely to advertisement is disliked.
Through advertisement ID index database and advertisement keyword storehouse are set in Advertisement Server; After receiving the pairing implantable adline of network address and advertisement keyword that the user asks; Just can find the crucial dictionary of corresponding advertisement with it according to the adline that is obtained out; Basis advertisement keyword wherein matches all corresponding advertisement ID index in advertisement ID index database then; And finally the one-to-one relationship through advertisement ID index and advertisement entity generates advertising listing, and therefrom takes out maximum three advertisements and send to the user.Like this, further reduced the time that the user waits for, and can make the user no longer in the webpage with advertisement produce dislike, can make the advertisement play the effect of popularization well simultaneously.
With reference to Fig. 3, another embodiment of internet advertisement publishing method of the present invention is proposed, this method also comprises:
Step S107 judges whether said network address is present in the related advertising message of the said network address storehouse;
After receiving the network address that the user asks; At first can in the related advertising message of network address storehouse, search; With judge whether preserved in the related advertising message of the network address storehouse this network address with and related implantable adline and advertisement keyword; If exist, then can this adline and advertisement keyword be sent to Advertisement Server and carry out the advertisement matching request.
Step S108 as not existing, then extracts user interest point and is converted into implantable adline and advertisement keyword according to the info web that the said webserver returned.
The network address of being asked as not finding the user in the related advertising message of network address storehouse; Promptly this network address is the network address of new request; At this moment, just can therefrom judge and extract user's point of interest place according to the info web of this network address that the webserver returned; And user's point of interest is converted into implantable adline and advertisement keyword, then should implantable adline and advertisement keyword be associated with this network address.In the present embodiment, if there is a large amount of connections in the info web that the webserver returned, and the content that connects has surpassed the plain text content; Can this network address that the user asked be thought the door network address, for the many webpages of this linking number, because its content more complicated; The user will arrive the inside to search for an interested connection; Other then possibly not be that user institute is interested, so, just need not extract user's point of interest to such webpage; Promptly not related implantable adline and advertisement keyword, and its related going up is not had corresponding advertising message.
For the related advertising message library searching of network address less than website address request; Behind the info web of receiving this network address correspondence that the webserver returns; Therefrom extract user's point of interest and be converted into implantable adline and advertisement keyword, and then send the advertisement matching request to Advertisement Server.Like this, owing to can aim at user's point of interest place very exactly, can guarantee that just the advertisement of sending to the user is interested for its institute, and make advertisement can really play the effect of advertisement.
In the above-described embodiments, internet advertisement publishing method also comprises:
Step S109 is saved to said network address and pairing implantable adline thereof in the related advertising message of the said network address storehouse with advertisement keyword.
When network address has been extracted point of interest; And behind its related implantable adline and advertisement keyword; In order when using same network address, can to match its pairing advertisement easily next time, just need with this network address with and related implantable adline be saved in the related advertising message of the network address storehouse with advertisement keyword.For the network address of not related implantable adline and advertisement keyword, then its related corresponding advertising message of upward nothing is deposited in the related advertising message of the network address storehouse.
With network address with its related implantable adline and advertisement keyword be kept in the related advertising message of the network address storehouse; When the user sends same website address request next time; Just can be easily and search pairing implantable adline of this network address and advertisement keyword apace; At this moment only need send the advertisement matching request, ask only match advertisements to get final product to Advertisement Server.This makes the popularization of advertisement faster, more convenient, thereby more effectively reduced the stand-by period of user when requested webpage.
With reference to Fig. 5, Internet advertising delivery system one embodiment of the present invention is proposed, this system comprises intermediate server, the webserver and Advertisement Server, wherein, intermediate server comprises:
Sending module 30, the info web that is used for the said webserver is returned sends to the user with the advertisement that Advertisement Server returned.
In the present embodiment; Be in the needs of the user of user side according to oneself; Send the request of a network address; After receiving the website address request that this user sends, search module 10 just begin in the related advertising message of preset network address storehouse, to search this network address related implantable adline and advertisement keyword.
The related advertising message of network address proposed by the invention storehouse; It is the info web that returns to the network address that the user asked according to the webserver; And therefrom extract user's point of interest; According to the user's who is extracted point of interest, point of interest is converted into implantable adline and advertisement keyword, then; With the implantable adline and the advertisement keyword that are transformed in the network address association that the user asked, and this network address and pairing implantable adline thereof be saved in the related advertising message of the network address storehouse with advertisement keyword simultaneously.Like this, when the user visits identical network address next time, just can after the request of receiving this network address, in the related advertising message of network address storehouse, search for, until finding and its corresponding advertisement type and advertisement keyword.
Receiving the website address request that the user sends; And after in the related advertising message of network address storehouse, finding pairing implantable adline of this network address and advertisement keyword; Request module 20 just is forwarded to web server requests with received website address request and connects the page; Meanwhile, pairing implantable adline of this network address that finds and advertisement keyword are sent to Advertisement Server, with the request match advertisements.In the present embodiment; As in the related advertising message of network address storehouse, finding the network address that this user asks; But there are not corresponding advertisement type and advertisement keyword with it; Explain that then this network address does not have related with it advertising message, therefore just needn't send the advertisement matching request by the whereabouts Advertisement Server.When web server requests connects webpage; In the related advertising message of network address storehouse, search pairing implantable adline of network address and the advertisement keyword that the user asks; To send the advertisement matching request, the stand-by period that the user asks network address can be reduced to a great extent like this to Advertisement Server.
Receive the info web that the webserver returns according to the network address of being asked; After the only advertisement of mating that receives Advertisement Server simultaneously and returned for this network address; Sending module 30 is just inserted advertisement in the info web that the webserver returns, and sends to the user together.
A kind of Internet advertising delivery system provided by the present invention; Through the content of being stored in the related advertising message of the preset network address storehouse; After the user sends website address request; When this request is forwarded to the webserver, in the related advertising message of network address storehouse, searches pairing implantable adline of this network address and advertisement keyword, and send the advertisement matching request to Advertisement Server.The advertisement of the coupling that info web that then, the webserver is returned and Advertisement Server return sends to the user together.Adopt this method; Website address request and advertisement matching request are sent simultaneously, can reduce the time that the user waits for, and can the advertisement that the network address of being asked with the user is mated most be sent to the user; Both can let advertisement really play the effect of advertisement, the user is disliked advertisement.
With reference to Fig. 6, the another embodiment of Internet advertising delivery system of the present invention is proposed, said Advertisement Server comprises:
In the advertisement matching request that Advertisement Server receives, carrying in the related advertising message of network address storehouse and finding pairing implantable adline of network address and the advertisement keyword that the user asks.At first, acquisition module 40 therefrom obtains out adline, and according to this adline, finds out its pairing advertisement ID index database and advertisement keyword storehouse.The only corresponding a kind of adline of network address; All corresponding advertisement ID index database of each adline and advertisement keyword storehouse; Advertisement ID index in advertisement ID index database and the advertisement keyword storehouse and advertisement keyword then are the corresponding relations of multi-to-multi; Promptly advertisement keyword can corresponding a plurality of advertisement ID index, and an advertisement ID index also can corresponding a plurality of advertisement keywords simultaneously.
According to the adline that is extracted; Can in Advertisement Server, search this and the crucial dictionary of its corresponding advertisement, and can pass through advertisement keyword storehouse advertisement keyword wherein, matching module 50 is in advertisement ID index database; Match all advertisement ID index that corresponding relation is arranged with these advertisement keywords; Simultaneously, can arrive all corresponding advertisement entities with it, the corresponding uniquely advertisement entity of advertisement ID index according to the advertisement ID index search that is matched.Finally, according to all advertisement entity that found, generate an advertising listing.
In the present embodiment, advertisement service system can be given a mark to all advertisements in the advertisement entity tabulation according to the requirements such as frequency of gray advertising expenditure, requirement appearance, and the height of score can reflect the preferential display level of each advertisement.Then; Principle according to preferential demonstration; According to the score ranking of all advertisements in the advertising listing, therefrom take out forward maximum three advertisements of rank, return module 60 these maximum three advertisements are returned to intermediate server; And, these advertisements are sent to the user with the pairing info web of network address that the user that the webserver returned asks through intermediate server.From the advertising listing of coupling, only take out maximum three advertisements and issue the user; Because the only advertisement that its quantity is few and match for the point of interest place according to the user; So just, make the user when checking webpage; Can take in good part in the webpage with advertisement, and be unlikely to advertisement is disliked.
Embodiment provided by the present invention; Through advertisement ID index database and advertisement keyword storehouse are set in Advertisement Server; After receiving the pairing implantable adline of network address and advertisement keyword that the user asks; Just can find the crucial dictionary of corresponding advertisement with it according to the obtain adline that extracts; In advertisement ID index database, match all corresponding advertisement ID index according to wherein advertisement keyword then, and the final one-to-one relationship generation advertising listing through advertisement ID index and advertisement entity, and therefrom take out maximum three advertisements and send to the user.Like this, further reduced the time that the user waits for, and with can make the user no longer in the webpage with advertisement produce dislike, the while can make the advertisement play the effect of the popularization of advertisement well.
With reference to Fig. 7, another embodiment of Internet advertising delivery system of the present invention is proposed, said intermediate server also comprises:
Judge module 70 is used for judging whether said network address is present in the related advertising message of said network address storehouse;
Extraction module 80 is used for then extracting user interest point and being converted into implantable adline and advertisement keyword according to the info web that the said webserver returned as not existing.
After receiving the network address that the user asks; Judge module 70 at first can be searched in the related advertising message of network address storehouse; With judge whether preserved in the related advertising message of the network address storehouse this network address with and related implantable adline and advertisement keyword; If exist, then can this adline and advertisement keyword be sent to Advertisement Server and carry out the advertisement matching request.
The network address of being asked as not finding the user in the related advertising message of network address storehouse; Promptly this network address is the network address of new request; At this moment, user's point of interest place therefrom judged and extracted to extraction module 80 just can according to the info web of this network address that the webserver returned; And user's point of interest is converted into implantable adline and advertisement keyword, then should implantable adline and advertisement keyword be associated with this network address.In the present embodiment, if there is a large amount of connections in the info web that the webserver returned, and the content that connects has surpassed the plain text content; Can this network address that the user asked be thought the door network address, for the many webpages of this linking number, because its content more complicated; The user will arrive the inside to search for an interested connection; Other then possibly not be that user institute is interested, so, just need not extract user's point of interest to such webpage; Promptly not related implantable adline and advertisement keyword, and its related going up is not had corresponding advertising message.
For the related advertising message library searching of network address less than website address request; Behind the info web of receiving this network address correspondence that the webserver returns; Therefrom extract user's point of interest and be converted into implantable adline and advertisement keyword, and then send the advertisement matching request to Advertisement Server.Like this, owing to can aim at user's point of interest place very exactly, can guarantee that just the advertisement of sending to the user is interested for its institute, and make advertisement can really play the effect of advertisement.
In the above-described embodiments, said intermediate server also comprises:
Preserve module 90, be used for pairing implantable adline of said network address and its and advertisement keyword are saved to the related advertising message of said network address storehouse.
When network address has been extracted point of interest; And behind its related implantable adline and advertisement keyword; In order when using same network address, can to match its pairing advertisement easily next time, preserve module 90 just need with this network address with and related implantable adline be saved in the related advertising message of the network address storehouse with advertisement keyword.For the network address of not related implantable adline and advertisement keyword, then its related corresponding advertising message of upward nothing is deposited in the related advertising message of the network address storehouse.
With network address with its related implantable adline and advertisement keyword be kept in the related advertising message of the network address storehouse; When the user sends same website address request next time; Just can be easily and search pairing implantable adline of this network address and advertisement keyword apace; At this moment only need send the advertisement matching request, ask only match advertisements to get final product to Advertisement Server.This makes the popularization of advertisement faster, more convenient, thereby more effectively reduced the stand-by period of user when requested webpage.
The above is merely the preferred embodiments of the present invention; Be not so limit claim of the present invention; Every equivalent structure or equivalent flow process conversion that utilizes instructions of the present invention and accompanying drawing content to be done; Or directly or indirectly be used in other relevant technical fields, all in like manner be included in scope of patent protection of the present invention.
Claims (10)
1. an internet advertisement publishing method is characterized in that, comprising:
Receive the website address request that the user sent, in the related advertising message of preset network address storehouse, search pairing implantable adline of this network address and advertisement keyword;
Said network address is sent to web server requests connects the page, send the advertisement matching request according to said implantable adline and advertisement keyword to Advertisement Server simultaneously;
The info web that the said webserver returned is sent to the user with the advertisement that Advertisement Server returned.
2. internet advertisement publishing method as claimed in claim 1 is characterized in that, carry out said according to implantable adline and advertisement keyword after the advertisement that the Advertisement Server request is mated, also comprise:
Said Advertisement Server obtains adline after receiving the advertisement matching request, and searches corresponding advertisement ID index database and advertisement keyword storehouse with it according to adline;
According to the advertisement keyword in the advertisement matching request, and the corresponding relation in said advertisement ID index database and advertisement keyword storehouse, match advertisement ID index, and arrive advertisement entity according to said advertisement ID index search, generate advertising listing;
From advertising listing, be taken out to many three advertisements, and said three advertisements are at the most returned.
3. internet advertisement publishing method as claimed in claim 2 is characterized in that, carry out said with info web that the webserver returned before the advertisement that Advertisement Server returned sends to the user, also comprise:
Judge whether said network address is present in the related advertising message of the said network address storehouse;
As do not exist, then extract user interest point and be converted into implantable adline and advertisement keyword according to the info web that the said webserver returned.
4. internet advertisement publishing method as claimed in claim 3 is characterized in that, carry out said extract user interest point and be converted into implantable adline and advertisement keyword according to the info web that the webserver returned after, also comprise:
Said network address and pairing implantable adline thereof are saved in the related advertising message of the said network address storehouse with advertisement keyword.
5. like each described internet advertisement publishing method in the claim 1 to 4, it is characterized in that, is the door network address like the info web that the said webserver returned, then not related implantable adline and advertisement keyword.
6. an Internet advertising delivery system is characterized in that, comprises intermediate server, the webserver and Advertisement Server, and wherein, intermediate server comprises:
Search module, be used to receive the website address request that the user sends, in the related advertising message of preset network address storehouse, search pairing implantable adline of this network address and advertisement keyword;
Request module is used for that said network address is sent to web server requests and connects the page, sends the advertisement matching request according to said implantable adline and advertisement keyword to Advertisement Server simultaneously;
Sending module, the info web that is used for the said webserver is returned sends to the user with the advertisement that Advertisement Server returned.
7. Internet advertising delivery system as claimed in claim 6 is characterized in that, said Advertisement Server comprises:
Acquisition module after being used for said Advertisement Server and receiving the advertisement matching request, obtains adline, and searches corresponding advertisement ID index database and advertisement keyword storehouse with it according to adline;
Matching module is used for the advertisement keyword according to the advertisement matching request, and the corresponding relation in said advertisement ID index database and advertisement keyword storehouse, matches advertisement ID index, and arrives advertisement entity according to said advertisement ID index search, generates advertising listing;
Return module, be used for being taken out to many three advertisements, and said three advertisements are at the most returned from advertising listing.
8. Internet advertising delivery system as claimed in claim 7 is characterized in that, said intermediate server also comprises:
Judge module is used for judging whether said network address is present in the related advertising message of said network address storehouse;
Extraction module is used for then extracting user interest point and being converted into implantable adline and advertisement keyword according to the info web that the said webserver returned as not existing.
9. Internet advertising delivery system as claimed in claim 8 is characterized in that, said intermediate server also comprises:
Preserve module, be used for said network address and pairing implantable adline thereof are saved to the related advertising message of said network address storehouse with advertisement keyword.
10. like each described Internet advertising delivery system in the claim 6 to 9, it is characterized in that, is the door network address like the info web that the said webserver returned, then not related implantable adline and advertisement keyword.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201110265996.5A CN102323951B (en) | 2011-09-08 | 2011-09-08 | Internet advertisement publishing method and system |
| PCT/CN2011/083223 WO2012151968A1 (en) | 2011-09-08 | 2011-11-30 | Method and system for publishing internet information |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
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| CN110378747A (en) * | 2019-07-25 | 2019-10-25 | 苏州思必驰信息科技有限公司 | Speech advertising distribution method and device |
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Also Published As
| Publication number | Publication date |
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| CN102323951B (en) | 2017-09-29 |
| WO2012151968A1 (en) | 2012-11-15 |
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