CN107240353A - A kind of masses advertising broadcasting system - Google Patents
A kind of masses advertising broadcasting system Download PDFInfo
- Publication number
- CN107240353A CN107240353A CN201710479325.6A CN201710479325A CN107240353A CN 107240353 A CN107240353 A CN 107240353A CN 201710479325 A CN201710479325 A CN 201710479325A CN 107240353 A CN107240353 A CN 107240353A
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- advertisement
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F9/00—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0252—Targeted advertisements based on events or environment, e.g. weather or festivals
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- Finance (AREA)
- General Physics & Mathematics (AREA)
- Physics & Mathematics (AREA)
- Economics (AREA)
- Marketing (AREA)
- Environmental & Geological Engineering (AREA)
- General Business, Economics & Management (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The invention discloses a kind of masses advertising broadcasting system, including it is arranged on primary advertising storehouse, the first playing device, supervising device, advertisement selection module and Registration Module that public transport stops platform.The duplication advertisement base that also includes being arranged in public transport, the second playing device, passenger flow counting instrument and intercut module.In the present invention, by classifying to the advertisement in primary advertising storehouse, then the global feature crowd tendency of supervising device is coordinated to judge, from primary advertising storehouse the most advertisement of audient under the situation of presence can be selected to play out by advertisement selection module, so as to ensure that the advertisement that the first playing device is played has received basis, advertisement is improved by rate.
Description
Technical field
The present invention relates to media technology field, more particularly to a kind of masses advertising broadcasting system.
Background technology
With the propagation for formula Way of AD Communication of seizing every opportunity, various advertisement screens are seen everywhere.But, at present, due to people
Member's residence time is short, and mobility is too strong, for cost consideration, and the public transport bus stop such as bus platform subway platform is rarely employed
Advertisement screen, is all picture advertisement mostly.This is tantamount to waste a kind of approach of effective propagating advertisement.
The content of the invention
The technical problem existed based on background technology, the present invention proposes a kind of masses advertising broadcasting system.
A kind of masses advertising broadcasting system proposed by the present invention, it is characterised in that stop including being arranged on public transport
Pull in primary advertising storehouse, the first playing device, supervising device, advertisement selection module and the Registration Module of platform；Also include being arranged on
Duplication advertisement base, the second playing device, passenger flow counting instrument in public transport and intercut module；
The advertisement stored in primary advertising storehouse is divided into multiple commercial papers, and each commercial paper has common purchase for one
The crowd of demand；
Multiple characterizing population groups are provided with supervising device, multiple characterizing population groups correspond with multiple commercial papers；Supervising device
For shooting the pedestrian in the predeterminable area centered on the first playing device, and it is special for carrying out face to the pedestrian photographed
Levy analysis and judge the characterizing population group of pedestrian's ownership, and judge that pedestrian's global feature crowd is inclined to；
Advertisement selection module is connected with the first playing device and supervising device respectively, and the first playing device is used to broadcast currently
Put advertisement remaining time reach during remaining threshold value send signal control advertisement selection module enter working condition；Advertisement selection module
Under working condition, the characterizing population group for being obtained recently according to supervising device is inclined to from the corresponding commercial paper in primary advertising storehouse
Next of the first playing device is selected to play advertisement；
Registration Module is connected with the first playing device, the mark for registering the currently playing advertisement of the first playing device in real time
Remember information；
The each advertisement for being present in primary advertising storehouse that be stored with advertisement base is replicated, and replicates advertisement base and primary advertising
Identical advertisement has identical label information in storehouse；
Intercut module to be connected with passenger flow counting instrument, intercut module is used for and stepping in pre-determined distance threshold value in the operating condition
Note module communicates and obtains label information；Intercut module according to the passenger loading judged result of passenger flow counting instrument in working condition and
Resting state directly switches；
Second playing device is connected respectively to be intercutted module and replicates advertisement base, and the second playing device, which is used to play, replicates advertisement
Advertisement in storehouse, and preferentially play the corresponding advertisement of label information for intercutting module acquisition.
Preferably, commercial paper includes juvenile's class, old man's class, women class and male's class；Characterizing population group includes juvenile feature people
Group, old man characterizing population group, femaleness crowd and masculinity crowd.
Preferably, supervising device is used to obtain pedestrian's quantity that each characterizing population group includes, and is present in old man feature people
The pedestrian of group is also present in femaleness crowd or masculinity crowd；Supervising device is with the most characterizing population group of pedestrian's quantity
It is inclined to as pedestrian's global feature crowd.
Preferably, remaining threshold value may be configured as 1s to 30s.
Preferably, the second playing device is checked when the remaining time of currently playing advertisement reaching default prepared threshold value
Module is intercutted, and advertisement is selected after the completion of currently playing advertisement from advertisement base is replicated according to the inspection result to intercutting module
Play out.
Preferably, preparation threshold value is set to 1s to 5s.
In the present invention, by classifying to the advertisement in primary advertising storehouse, then coordinate the global feature of supervising device
Crowd's tendency judges, from primary advertising storehouse the advertisement that audient is most under the situation of presence can be selected to carry out by advertisement selection module
Play, so as to ensure that the advertisement that the first playing device is played has received basis, improve advertisement by rate.
In the present invention, by intercutting module and replicating the setting of advertisement base, in the case where someone gets on the bus, first is played
The currently playing advertisement of device is replayed by the second playing device in public transport, solves the first playing device
The defect that the advertisement of broadcasting can not be watched completely in the case where public transport is arrived at a station.Moreover, in the present invention, will mark
The corresponding advertisement of information finished playing as the second playing device Current ad after broadcasting target.In this way, not interfering with the
The currently playing advertisement of two playing devices, can avoid passenger by bus can not apart from the corresponding advertisement of the short label information caused again
Travel to the purpose for the passenger that target passenger gets on the bus from the platform for obtaining label information.
Brief description of the drawings
Fig. 1 is a kind of masses advertising broadcasting system structure chart proposed by the present invention.
Embodiment
Reference picture 1, a kind of masses advertising broadcasting system proposed by the present invention, including it is arranged on public transport bus stop
Primary advertising storehouse, the first playing device, supervising device, advertisement selection module and the Registration Module of platform.It is also public including being arranged on
Duplication advertisement base, the second playing device, passenger flow counting instrument on the vehicles and intercut module.
The advertisement stored in primary advertising storehouse is divided into multiple commercial papers, and each commercial paper has common purchase for one
The crowd of demand.Specifically, in present embodiment, commercial paper includes juvenile's class, old man's class, women class and male's class.
Multiple characterizing population groups are provided with supervising device, multiple characterizing population groups correspond with multiple commercial papers.For example, advertisement
Class includes juvenile's class, old man's class, women class and male's class；Then characterizing population group includes juvenile characterizing population group, old man characterizing population group, female
Property characterizing population group and masculinity crowd.
Supervising device is used to shoot the pedestrian in the predeterminable area centered on the first playing device, and for photographing
Pedestrian carry out facial-feature analysis judge pedestrian ownership characterizing population group, and judge pedestrian's global feature crowd tendency.This reality
Apply in mode, juvenile can be distinguished it with women and male due to its particularity, still, and old man is probably that women also may be used
Can be male.So, in present embodiment, supervising device is in characterizing population group, and a pedestrian may belong to a feature people
Group may also belong to two characterizing population groups simultaneously.Supervising device obtains pedestrian's quantity that each characterizing population group includes, and exists
Femaleness crowd or masculinity crowd are also present in the pedestrian of old man characterizing population group, it is then most with pedestrian's quantity
Characterizing population group is inclined to as pedestrian's global feature crowd.
Advertisement selection module is connected with the first playing device and supervising device respectively, and the first playing device is used to broadcast currently
Put advertisement remaining time reach during remaining threshold value send signal control advertisement selection module enter working condition.Present embodiment
In, remaining threshold value may be configured as 1s to 30s, can specifically be determined according to the operating efficiency of advertisement selection module.
Under advertisement selection module working condition, the characterizing population group for being obtained recently according to supervising device is inclined to from original wide
Next of the first playing device is selected to play advertisement in the corresponding commercial paper for accusing storehouse.
Registration Module is connected with the first playing device, the mark for registering the currently playing advertisement of the first playing device in real time
Remember information.The each advertisement for being present in primary advertising storehouse that be stored with advertisement base is replicated, and replicates advertisement base and primary advertising
Identical advertisement has identical label information in storehouse.The setting of advertisement base and label information is replicated, is to be replayed on bus
The currently playing advertisement of first playing device is laid a good foundation.
Intercut module to be connected with passenger flow counting instrument, intercut module is used for and stepping in pre-determined distance threshold value in the operating condition
Note module communicates and obtains label information.Intercut module according to the passenger loading judged result of passenger flow counting instrument in working condition and
Resting state directly switches.Specifically, when passenger flow counting instrument judges that current platform has passenger loading, then intercutting module and entering work
State.
Second playing device is connected respectively to be intercutted module and replicates advertisement base, and the second playing device, which is used to play, replicates advertisement
Advertisement in storehouse, and preferentially play the corresponding advertisement of label information for intercutting module acquisition.
In present embodiment, resting state can be directly entered after label information is obtained by intercutting module, in the case of this kind, the
Two playing devices from resting state intercut module in obtain label information, then according to label information from replicate advertisement base in obtain
Take advertisement.Resting state can also be entered back into after the second playing device communicates with and obtains label information by intercutting module.
In present embodiment, the second playing device reaches default prepared threshold value in the remaining time of currently playing advertisement
When, first check for intercutting module, if intercutting does not have label information in module, the second playing device from replicate advertisement base in
Machine is transferred an advertisement and played out after the completion of currently playing advertisement；If intercutting has label information in module, second broadcasts
Put device and transferred from advertisement base is replicated and meet the advertisement of label information and played out after the completion of currently playing advertisement.
The foregoing is only a preferred embodiment of the present invention, but protection scope of the present invention be not limited thereto,
Any one skilled in the art the invention discloses technical scope in, technique according to the invention scheme and its
Inventive concept is subject to equivalent substitution or change, should all be included within the scope of the present invention.
Claims (6)
1. a kind of masses advertising broadcasting system, it is characterised in that stop the original wide of platform including being arranged on public transport
Accuse storehouse, the first playing device, supervising device, advertisement selection module and Registration Module；Also include being arranged in public transport
Duplication advertisement base, the second playing device, passenger flow counting instrument and intercut module；
The advertisement stored in primary advertising storehouse is divided into multiple commercial papers, and each commercial paper has common purchasing demand for one
Crowd；
Multiple characterizing population groups are provided with supervising device, multiple characterizing population groups correspond with multiple commercial papers；Supervising device is used for
The pedestrian in the predeterminable area centered on the first playing device is shot, and for carrying out facial characteristics point to the pedestrian photographed
Analysis judges the characterizing population group of pedestrian's ownership, and judges that pedestrian's global feature crowd is inclined to；
Advertisement selection module is connected with the first playing device and supervising device respectively, and the first playing device is used for currently playing wide
Announcement remaining time reaches that signal control advertisement selection module is sent during remaining threshold value enters working condition；Advertisement selection module works
Under state, the characterizing population group for being obtained recently according to supervising device is inclined to be selected from the corresponding commercial paper in primary advertising storehouse
Next broadcasting advertisement of the first playing device；
Registration Module is connected with the first playing device, the mark letter for registering the currently playing advertisement of the first playing device in real time
Breath；
The each advertisement for being present in primary advertising storehouse that be stored with advertisement base is replicated, and is replicated in advertisement base and primary advertising storehouse
Identical advertisement has identical label information；
Intercut module to be connected with passenger flow counting instrument, intercut module is used for and the registration mould in pre-determined distance threshold value in the operating condition
Block communicates and obtains label information；Module is intercutted according to the passenger loading judged result of passenger flow counting instrument in working condition and dormancy
State directly switches；
Second playing device is connected respectively to be intercutted module and replicates advertisement base, and the second playing device, which is used to play, to be replicated in advertisement base
Advertisement, and preferentially play intercut module acquisition the corresponding advertisement of label information.
2. masses advertising broadcasting system as claimed in claim 1, it is characterised in that commercial paper includes juvenile's class, old man's class, female
Property class and male's class；Characterizing population group includes juvenile characterizing population group, old man characterizing population group, femaleness crowd and masculinity people
Group.
3. masses advertising broadcasting system as claimed in claim 2, it is characterised in that supervising device is used to obtain each feature
Pedestrian's quantity that crowd includes, the pedestrian for being present in old man characterizing population group is also present in femaleness crowd or masculinity people
Group；Supervising device is inclined to using the most characterizing population group of pedestrian's quantity as pedestrian's global feature crowd.
4. the masses advertising broadcasting system as described in any one of claims 1 to 3, it is characterised in that remaining threshold value may be configured as
1s to 30s.
5. masses advertising broadcasting system as claimed in claim 5, it is characterised in that the second playing device is currently playing wide
The remaining time of announcement, which reaches, to be checked during default prepared threshold value and intercuts module, and according to intercutting the inspection result of module from duplication
Advertisement is selected to be played out after the completion of currently playing advertisement in advertisement base.
6. masses advertising broadcasting system as claimed in claim 1, it is characterised in that preparation threshold value is set to 1s to 5s.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710479325.6A CN107240353B (en) | 2017-06-22 | 2017-06-22 | A kind of masses advertising broadcasting system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710479325.6A CN107240353B (en) | 2017-06-22 | 2017-06-22 | A kind of masses advertising broadcasting system |
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| Publication Number | Publication Date |
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| CN107240353A true CN107240353A (en) | 2017-10-10 |
| CN107240353B CN107240353B (en) | 2019-06-25 |
Family
ID=59987245
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| Application Number | Title | Priority Date | Filing Date |
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| CN201710479325.6A Active CN107240353B (en) | 2017-06-22 | 2017-06-22 | A kind of masses advertising broadcasting system |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109263752A (en) * | 2018-09-30 | 2019-01-25 | 张磊 | A kind of multifunctional mobile platform |
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| CN101425161A (en) * | 2007-10-30 | 2009-05-06 | 沈阳 | Precision advertisement delivering method based on phonetic feature of target object |
| CN102592236A (en) * | 2011-12-28 | 2012-07-18 | 北京品友互动信息技术有限公司 | Internet advertising crowd analysis system and analysis method |
| KR20150070815A (en) * | 2013-12-17 | 2015-06-25 | 한국전자통신연구원 | Method for providing customized advertisement when bus stops |
| CN106327245A (en) * | 2016-08-17 | 2017-01-11 | 中山大学南方学院 | Advertisement delivery method and device based on human face recognition |
| CN106603945A (en) * | 2016-12-28 | 2017-04-26 | Tcl集团股份有限公司 | Mobile playing device and control method thereof |
| CN106650559A (en) * | 2015-11-04 | 2017-05-10 | 广州市和丰自动化科技有限公司 | Face identification information issuing system |
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2017
- 2017-06-22 CN CN201710479325.6A patent/CN107240353B/en active Active
Patent Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101425161A (en) * | 2007-10-30 | 2009-05-06 | 沈阳 | Precision advertisement delivering method based on phonetic feature of target object |
| CN102592236A (en) * | 2011-12-28 | 2012-07-18 | 北京品友互动信息技术有限公司 | Internet advertising crowd analysis system and analysis method |
| KR20150070815A (en) * | 2013-12-17 | 2015-06-25 | 한국전자통신연구원 | Method for providing customized advertisement when bus stops |
| CN106650559A (en) * | 2015-11-04 | 2017-05-10 | 广州市和丰自动化科技有限公司 | Face identification information issuing system |
| CN106327245A (en) * | 2016-08-17 | 2017-01-11 | 中山大学南方学院 | Advertisement delivery method and device based on human face recognition |
| CN106603945A (en) * | 2016-12-28 | 2017-04-26 | Tcl集团股份有限公司 | Mobile playing device and control method thereof |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109263752A (en) * | 2018-09-30 | 2019-01-25 | 张磊 | A kind of multifunctional mobile platform |
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| CN107240353B (en) | 2019-06-25 |
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