CN113709671A

CN113709671A - Method and device for presenting advertisement content

Info

Publication number: CN113709671A
Application number: CN202010435952.1A
Authority: CN
Inventors: 常丽娟; 张园园; 吴刚
Original assignee: Huawei Technologies Co Ltd
Current assignee: Huawei Technologies Co Ltd
Priority date: 2020-05-21
Filing date: 2020-05-21
Publication date: 2021-11-26
Anticipated expiration: 2040-05-21
Also published as: CN113709671B

Abstract

The application provides a method and a device for presenting advertisement content. And determining whether the user equipment enters the geo-fence during the conversation of the user equipment, determining the advertisement content according to the information of the geo-fence, and further triggering the user equipment to present the advertisement content. That is to say, in the embodiment of the application, whether the user equipment enters the geofence or not can be judged during the call, the advertisement content is determined according to the information of the entered geofence, and compared with the traditional scheme for pushing the color ring back tone advertisement, the method and the device can further enrich the opportunity of triggering the user equipment to present the advertisement content, thereby improving the utilization rate of network resources of an operator and improving the user experience.

Description

Method and device for presenting advertisement content

Technical Field

The present application relates to the field of image display, and more particularly, to a method and apparatus for presenting advertisement content.

Background

With the development of mobile communication network technology, user equipment can maintain mobile data connection during a call, which greatly enriches opportunities for triggering the user equipment to present media content during the call, such as: open screen video polyphonic ringtone, inter-call silent video polyphonic ringtone, open screen video polyphonic ringtone, and the like. In addition, with the development of intelligent terminal technology, the encoding and decoding capability is mature day by day, so that the mobile terminal can present diversified media contents, and a foundation is laid for advertisement services.

In the traditional scheme, when a media server receives a call initiation request of calling user equipment, the media server can acquire the position information of the calling user equipment and then push a color ring advertisement to the calling user equipment according to the position information. On the basis of the conventional scheme, how to further enrich the opportunity of triggering the user equipment to present the advertisement content, improve the utilization rate of network resources of operators and improve the user experience is a technical problem to be solved urgently.

Disclosure of Invention

The application provides a method and a device for presenting advertisement content, which can improve the utilization rate of network resources of operators.

In a first aspect, a method of presenting advertising content is provided, the method comprising determining that a user device enters a geofence during a user device conversation; determining advertisement content according to the information of the geo-fence; triggering the user device to present the advertising content.

And determining whether the user equipment enters the geo-fence during the conversation of the user equipment, determining the advertisement content according to the information of the geo-fence, and further triggering the user equipment to present the advertisement content. Therefore, compared with the traditional scheme that the color ring back tone advertisement is pushed according to the geographic position of the user equipment before the call, the embodiment of the application can further enrich the opportunity of triggering the user equipment to present the advertisement content, thereby improving the utilization rate of network resources of operators and improving the user experience.

In some possible implementations, the determining that the user device enters the geofence includes: the media server receives a location notification message from a Home Subscriber Server (HSS), wherein the location notification message indicates that the user equipment enters the geo-fence, and the location notification message comprises information of the geo-fence and an identifier of the user equipment.

The HSS can actively determine whether the user equipment enters the first geo-fence, and notify the media server when determining to enter the first geo-fence, thereby saving power consumption overhead of the media server.

In some possible implementations, the method further includes: the media server receives a location notification message from the HSS, wherein the location notification message comprises location information of the user equipment; wherein the determining that the user device enters the geofence comprises: and the media server determines that the user equipment enters the geo-fence according to the position information of the user equipment.

The HSS sends the position information of the user equipment to the media server, and the media server determines whether the user equipment enters the first geo-fence or not according to the position information of the user equipment. Thus, the embodiment can save the power consumption overhead of the HSS.

In some possible implementations, before the media server receives the location notification message from the HSS, the method further comprises: the media server sends a subscription request to the HSS, the subscription request requesting whether the user equipment enters the geofence.

The subscription request is sent to the HSS only when the media server needs the position notification message, so that the subscription request is avoided being still sent under the condition of not needing the subscription request, and the power consumption expense of the system is saved.

In some possible implementations, before the media server receives the location notification message from the HSS, the method further comprises: and the media server sends a subscription request to the HSS, wherein the subscription request is used for requesting the position information of the user equipment.

In some possible implementations, the subscription request includes period information, where the period information is used to indicate a period for the HSS to send the location notification message.

The period information is used for indicating the period of the HSS for sending the position notification message, thereby being beneficial to determining more accurate advertisement content and improving the value of the pushed advertisement.

In some possible implementations, the sending, by the media server, the subscription request to the HSS includes: and the media server sends the subscription request to the HSS under the condition that the user corresponding to the user equipment is a potential user in the geo-fence.

By pre-determining whether it is necessary to push an advertisement to the user, further power consumption overhead of the system is saved.

In some possible implementations, the method further includes: the media server receiving a location notification message from the user device, the location notification message including information of the geofence; wherein the determining that the user device enters a geofence comprises; the media server determines that the user equipment enters the geofence according to the location notification message.

The user equipment can detect own position information in real time and judge whether to enter a certain geo-fence (for example, a first geo-fence) according to the own position information. The user device, upon determining to enter the first geo-fence, sends a location notification message to a media server, which may include information of the first geo-fence and an identification of the user device. That is, the user equipment performs the determination of entering the first geo-fence by itself, which saves the power consumption overhead of the HSS or the media server.

In some possible implementations, the method further includes: the media server sends the information of the geo-fence to an advertisement delivery server; wherein the determining advertising content according to the information of the geo-fence comprises: and the advertisement putting server determines the advertisement content according to the information of the geo-fence, and the advertisement putting server sends the identification of the advertisement content to the media server.

And the media server sends the information of the geo-fence to the advertisement putting server, so that the advertisement putting server determines the advertisement content according to the information of the geo-fence.

In some possible implementations, the method further includes: the advertisement putting server receives a call type identifier, wherein the call type identifier is used for indicating the call type; wherein the determining, by the advertisement delivery server, the advertisement content according to the information of the geo-fence comprises: and the advertisement putting server determines the advertisement content according to the information of the geo-fence and the call type.

The advertising server combines the geofenced information with the call type to select advertising content, which can further increase the value of the pushed advertisements.

In some possible implementations, the determining, by the advertisement delivery server, the advertisement content according to the information of the geo-fence includes: and the advertisement putting server determines the advertisement content according to the information of the geo-fence and the characteristic information of the user.

The information of the first geo-fence corresponds to an advertising inventory, the advertising inventory including a plurality of advertising content. The advertisement delivery server can determine the characteristic information of the user corresponding to the user equipment according to the identification of the user equipment. Therefore, the advertisement delivery server determines the target advertisement content from the plurality of advertisement contents according to the characteristic information of the user equipment, thereby further improving the value of the pushed advertisement.

In some possible implementations, the triggering of the user device to present the advertising content includes: the media server sends the advertising content to the user equipment; the user device presents the advertising content.

The media server may be used to trigger the user device to present the appropriate advertising content, thereby increasing the value of the pushed advertisement.

In a second aspect, a method of presenting advertising content is provided, the method comprising: a Home Subscriber Server (HSS) detects the position information of user equipment in real time; the HSS determines that the user equipment enters a geo-fence according to the position information of the user equipment; and the HSS sends a position notification message to a media server, wherein the position notification message comprises the identification of the user equipment and the information of the geo-fence, and the identification of the user equipment and the information of the geo-fence are used for determining the advertisement content presented by the user equipment.

The HSS can actively judge whether the user equipment enters the first geo-fence or not according to the position information of the user equipment, and informs the media server under the condition of determining that the user equipment enters the first geo-fence, so that the power consumption expense of the media server is saved.

In some possible implementations, before the HSS sends the location notification message to the media server, the method further includes: the HSS receives a subscription request from the media server requesting whether the user equipment enters a geofence.

Under the condition that the media server needs the position notification message, namely after the HSS receives the subscription request, the judgment of whether to enter the geo-fence is carried out, so that the condition that the notification message is still sent under the condition of not needing the notification message is avoided, and the power consumption expense of the system is saved.

The period information is used for indicating the period of the HSS for sending the position notification message, thereby being beneficial to determining more accurate advertisement content and further improving the value of the pushed advertisement.

In a third aspect, a method of presenting advertising content is provided, the method comprising: the user equipment detects the position information of the user equipment in real time; the user device determining that it enters a geofence; the user equipment sends a position notification message to an advertisement management server, wherein the position notification message comprises the information of the geo-fence, and the information of the geo-fence is used for determining advertisement content.

The user equipment can detect the position information of the user equipment in real time and judge whether the user equipment enters a certain geographic fence or not according to the position information of the user equipment. The user device, upon determining to enter the geofence, sends a location notification message to the media server, which may include information of the geofence and an identification of the user device. That is, the user equipment performs the determination of entering the geofence itself, which saves the power consumption overhead of the HSS or the media server.

In some possible implementations, before the user device determines that it enters the geofence, the method further includes: and the user equipment starts the monitoring program of the geo-fence when detecting the calling call initiation message.

When detecting the calling call starting message, the user equipment starts to start the monitoring program of the geo-fence and judges whether the user equipment enters the geo-fence. Namely, when the user equipment enters the calling process, the user equipment judges whether to enter the geofence, so that the power consumption waste caused by the judgment of whether to enter the geofence is avoided, and the power consumption overhead of the system is saved.

In some possible implementations, the method further includes: the user equipment sends a call signaling to a media server, wherein the call signaling is used for indicating the identification of calling user equipment and/or the identification of called user equipment, the call signaling is used for determining the call type, and the call type is used for determining the advertisement content.

In some possible implementations, the call signaling further includes an association relationship between the identifier of the calling user equipment and the identifier of the called user equipment.

The media server determines the call type according to the call signaling, can be determined according to the identification of the calling user equipment and/or the identification of the called user equipment in the call signaling, and can also be determined by combining the incidence relation, so that the call type is further divided, more appropriate advertisement content is further determined, and the value of the pushed advertisement is improved.

In some possible implementations, the call signaling further includes a call duration.

The media server determines the call type according to the call signaling and then determines the call type by combining the call duration, so that the call type is further divided, more appropriate advertisement content is further determined, and the value of the pushed advertisement is improved.

In a fourth aspect, a method of presenting advertising content is provided, the method comprising: the media server receives a call signaling, wherein the call signaling is used for indicating the identification of calling user equipment and/or the identification of called user equipment; the media server determines the call type according to the call signaling; and the media server sends the call type to an advertisement putting server, and the call type is used for the advertisement putting server to determine advertisement content.

In some possible implementations, the call type is a hotline call, an alarm call, or a private call.

In some possible implementations, the method further includes: the media server receiving an identification of the advertising content from the advertising server; the media service sends the advertising content to the calling user device.

In a fifth aspect, a method of presenting advertising content is provided, the method comprising: the advertisement putting server receives the information of the geo-fence; the advertisement putting server determines target advertisement content from the advertisement inventory according to the information of the geo-fence; and the advertisement delivery server sends the identification of the target advertisement content to the media server.

The information of the geofence corresponds to an advertising inventory that includes a plurality of advertising content. Therefore, the advertisement delivery server can determine the proper advertisement content from the plurality of advertisement contents as the target advertisement content and send the identification of the target advertisement content to the media server, thereby further improving the value of the pushed advertisement.

In some possible implementations, the determining, by the advertising server, the targeted advertising content from the advertising inventory based on the information of the geofence includes: and the advertisement putting server determines the target advertisement content from the advertisement inventory according to the characteristic information of the user and the information of the geo-fence.

The information of the geofence corresponds to an advertising inventory that includes a plurality of advertising content. The advertisement delivery server can determine the characteristic information of the user corresponding to the user equipment according to the identification of the user equipment. Therefore, the advertisement delivery server determines the target advertisement content from the plurality of advertisement contents according to the characteristic information of the user equipment, thereby further improving the value of the pushed advertisement.

In some possible implementations, the method further includes: the advertisement putting server receives a call type identifier from the media server; wherein the determining, by the advertisement delivery server, the target advertisement content from the advertisement inventory according to the information of the geo-fence comprises: and the advertisement putting server determines target advertisement content from the advertisement inventory according to the information of the geo-fence and the call type.

In some possible implementations, the characteristic information of the user includes a gender of the user and/or an age of the user.

In a sixth aspect, there is provided an apparatus for presenting advertisement content, the apparatus having a method of implementing any of the first to fifth aspects, and any of various possible implementations, described above. The function can be realized by hardware, and can also be realized by executing corresponding software by hardware. The hardware or software includes one or more modules corresponding to the functions described above.

In one possible design, the apparatus includes: a receiving and sending module and a processing module. The transceiver module may include a receiving module and a transmitting module. The transceiver module may be at least one of a transceiver, a receiver, a transmitter, for example, and may include a radio frequency circuit or an antenna. The processing module may be a processor. Optionally, the apparatus further comprises a storage module, which may be a memory, for example. When included, the memory module is used to store instructions. The processing module is connected with the storage module, and the processing module can execute the instructions stored in the storage module or other instructions to make the apparatus execute the method described in any one of the first aspect to the fifth aspect and any one of the functions of various possible implementations.

In another possible design, when the device is a chip, the chip includes: the device comprises a transceiver module and a processing module, wherein the transceiver module can comprise a receiving module and a transmitting module. The transceiver module may be, for example, an input/output interface, pin or circuit on the chip, etc. The processing module may be, for example, a processor. The processing module can execute instructions to cause a chip in the apparatus to perform the method according to any one of the first aspect to the fifth aspect and any one of the functions of the various possible implementations. Alternatively, the processing module may execute instructions in a memory module, which may be an on-chip memory module, such as a register, a cache, and the like. The memory module may also be located within the communication device, but outside the chip, such as a read-only memory (ROM) or other types of static memory devices that may store static information and instructions, a Random Access Memory (RAM), and so on.

The processor referred to in any above may be a general purpose Central Processing Unit (CPU), a microprocessor, an application-specific integrated circuit (ASIC), or one or more integrated circuits for controlling the execution of programs for the methods described in the above aspects.

In a seventh aspect, a computer storage medium is provided, in which a program code is stored, the program code being used for instructing to execute the instructions of the method according to any one of the first to fifth aspects and any one of the functions of the various possible implementations.

In an eighth aspect, there is provided a computer program product comprising instructions which, when run on a computer, cause the computer to perform the method of any of the first to fifth aspects above, and any of the functions of the various possible implementations.

Based on the technical scheme, in the embodiment of the application, whether the user equipment enters the geo-fence or not can be judged during the conversation, the advertisement content is determined according to the information of the entered geo-fence, and compared with the traditional scheme for pushing the color ring back tone advertisement, the method and the device can further enrich the opportunity of triggering the user equipment to present the advertisement content, thereby improving the utilization rate of network resources of operators and improving the user experience.

Drawings

FIG. 1 is a schematic diagram of a system architecture of an embodiment of the present application;

FIG. 2 is a schematic flow chart diagram of a method of presenting advertising content in an embodiment of the present application;

FIG. 3 is a schematic view of a geo-fence;

FIG. 4 is a schematic view of another geofence;

FIG. 5 is a schematic view of yet another geo-fence;

FIG. 6 is a schematic flow chart diagram illustrating a method for presenting advertising content in accordance with one embodiment of the present application;

FIG. 7 is a schematic flow chart diagram of a method of presenting advertising content in accordance with one embodiment of the present application.

FIG. 8 is a schematic flow chart diagram illustrating a method of presenting advertising content in accordance with yet another embodiment of the present application;

FIG. 9 is a schematic flow chart diagram illustrating a method of presenting advertising content in accordance with yet another embodiment of the present application;

FIG. 10 is a schematic block diagram of an apparatus for presenting advertising content in an embodiment of the present application;

FIG. 11 is a schematic block diagram of an apparatus for presenting advertising content in an embodiment of the present application;

FIG. 12 is a schematic block diagram of an apparatus for presenting advertisement content according to an embodiment of the present application;

FIG. 13 is a schematic block diagram of an apparatus for presenting advertising content in an embodiment of the present application;

FIG. 14 is a schematic block diagram of an apparatus for presenting advertisement content according to an embodiment of the present application;

FIG. 15 is a schematic block diagram of an apparatus for presenting advertising content in an embodiment of the present application;

FIG. 16 is a schematic block diagram of an apparatus for presenting advertisement content according to an embodiment of the present application;

FIG. 17 is a schematic block diagram of an apparatus for presenting advertising content in an embodiment of the present application;

fig. 18 is a schematic configuration diagram of an apparatus for presenting advertisement content according to an embodiment of the present application.

Detailed Description

The technical solution in the present application will be described below with reference to the accompanying drawings.

Fig. 1 is a schematic diagram of a system architecture according to an embodiment of the present application. The system architecture includes an advertisement management server 101, a media server 102, an advertisement delivery server 103, a service support system 104, a data analysis server 105, an IP Multimedia Subsystem (IMS) network 106, a Home Subscriber Server (HSS) 107, a calling user equipment 108, and a called user equipment 109. Wherein:

the advertisement management server 101 provides the advertiser with functions of advertisement distribution, management, and the like. Advertisers publish and manage advertising campaigns, including advertising budgets, advertising strategies, advertising media content, etc., through the advertising management server 101. The advertisement placement strategy contains location description information of a real-time area (e.g., a business district) set by an advertiser. And determining at least one real-time business district according to an advertisement putting plan issued by an advertiser, and sending the description information of the real-time business district to a media server.

For convenience of description, the advertisement media content in the embodiment of the present application is sometimes also referred to as advertisement content for short, and may be video content, or may be pictures, animations, or even web pages, which will not be described in detail later.

The media server 102 is configured to subscribe the location of the calling subscriber and/or the called subscriber to the HSS or the user equipment according to the received real-time business turn description information after the call starts, determine that the subscriber enters a specific real-time business turn according to the subscriber location, and send the subscriber identifier and the identifier of the real-time business turn to the advertisement delivery server. And receiving the advertisement media content information returned by the advertisement putting server, and sending the advertisement media content to the user equipment according to the advertisement media content information.

The advertisement delivery server 103 receives the user identifier and the table of the real-time business district sent by the media server, determines the advertisement media content identifier from the advertisement inventory corresponding to the real-time business district identifier based on the user characteristic information, and sends the advertisement media content identifier to the media server.

It is to be understood that the advertisement management server 101 and the advertisement delivery server 103 may be separately deployed. Or the advertisement management server 101 and the advertisement delivery server 103 may be deployed in a merged manner, that is, the functions of the advertisement delivery server 101 and the advertisement management server 103 may be merged to be performed by one server.

It is also understood that the advertisement management server 101, the media server 102, and the advertisement delivery server 103 may also be deployed in a combined manner, i.e., the functions of the media server 102, the advertisement delivery server 101, and the advertisement management server 103 may be combined to be performed by one server.

And the service support system 104 is used for storing communication data and account data of the operator.

And the data analysis server 105 is used for acquiring the communication data and the account data of the user from the operator business support system, and obtaining the user characteristic information through a data analysis and prediction technology.

IMS network 106, which is responsible for routing call-related signaling messages.

The HSS107 stores user subscription information and location information. Receiving a user position subscription request of a media server, monitoring the position of a user, and sending user position information to the media server in a calling process according to the subscription of the media server.

User device a108 may act as the calling party (hereinafter may be referred to as the calling user device) from which the call originates. The calling user equipment receives a user position subscription request of the media server, monitors the user position and sends the position information of the calling user to the media server in the calling process according to the subscription of the media server.

The user equipment B109 may be a calling end (hereinafter may be referred to as called user equipment) for receiving a call. The called user equipment 109 receives the user location subscription request of the media server, monitors the user location, and sends the location information of the called user to the media server in the calling process according to the subscription of the media server.

It is understood that the following embodiments may be described by taking user equipment a as the calling user equipment and user equipment B as the called user equipment as examples. However, the user equipment a may also be called user equipment, and the user equipment B may be calling user equipment, which will not be described in this application.

It is also understood that the system may include only the media server 102 and the ad serving server 103. Optionally, the system may also include an advertising management server 101 and/or user device A108. Optionally, the system may further comprise at least one of an IMS network 106, a data analysis server 105, an HSS107, a user equipment B109, and a service support system 104.

FIG. 2 shows a schematic flow chart of a method of presenting advertising content of an embodiment of the present application. The advertisement content may be presented in a picture form or a video form, which is not limited in the present application.

It is understood that the main body of execution of the method may be the system shown in fig. 1, and may specifically be one or more devices in the system.

During a user device call, it is determined that the user device enters a geofence (which may be referred to as a first geofence below).

Specifically, the execution subject of step 201 may be a media server in the system. That is, the media server can determine whether the user device entered the first geofence during a session of the user device.

It is understood that a geo-fence is understood to be a geographic area, such as a business district, an office area, or a living area, and the like, and is not limited in this application. The advertiser can pre-divide a plurality of geo-fences according to an advertisement delivery plan, a certain geo-fence is taken as an example in the embodiment of the application for explanation, and the media server can simultaneously judge whether the user equipment enters the plurality of geo-fences, which is not limited by the application.

It will also be appreciated that the user equipment may enter the call process by sending an origination message (otherwise known as a call origination request). That is, the user equipment in step 201 may be in the process that the called user equipment has answered after the calling user equipment sends the call initiation message during the call. The user equipment in the embodiments described below may be understood as calling user equipment.

The call initiation message may be referred to as a call signaling or a session initiation protocol invite (SIP invite) message.

In one embodiment, step 201 may specifically be that the media server receives a first location notification message from the HSS, where the first location notification message indicates that the user equipment enters the first geo-fence, and the first location notification message includes information of the first geo-fence and an identifier of the user equipment.

Specifically, the HSS may detect location information of the ue in real time, and determine whether the ue enters the first geo-fence according to the location information of the ue. If the HSS determines that the user equipment enters the first geo-fence, a first location notification message is sent to a media server, wherein the first location notification message comprises the identification of the user equipment and the information of the first geo-fence. Thus, the media server can know the geofence indicated by the information that the user equipment corresponding to the identification of the user equipment enters the first geofence after receiving the location notification message. That is to say, in this embodiment, the HSS may actively determine whether the user equipment enters the first geo-fence, and notify the media server when determining that the user equipment enters the first geo-fence, so as to save power consumption overhead of the media server.

It is understood that the HSS can obtain the information of the at least one geo-fence in advance (for example, the HSS obtains from the media server, the media server obtains from the advertisement management server, or directly obtains from the advertisement management server), so that the HSS can determine whether the user equipment enters the first geo-fence according to the location information of the user equipment and the information of the at least one geo-fence.

Optionally, the information of the geofence may be an identification of the geofence, or location description information.

Specifically, the HSS obtains identifiers of the geo-fences in advance, and stores the identifiers of one or more geo-fences and the first mapping relationship of the geo-fences in the HSS, so that the HSS can determine the coverage area of a first geo-fence according to the identifier of a certain geo-fence (for example, the identifier of the first geo-fence) and the first mapping relationship, and further can determine whether the user equipment is in the coverage area of the first geo-fence according to the location information of the user equipment.

Or the HSS obtains location description information of one or more geo-fences in advance, and the HSS stores a second mapping relationship between the location description information of the one or more geo-fences and the geo-fences, so that the HSS can determine a coverage area of a first geo-fence according to the location description information (e.g., location description information of the first geo-fence) of a certain geo-fence and the second mapping relationship, and further determine whether the ue is in the coverage area of the first geo-fence according to the location information of the ue.

Optionally, the location description information may specifically be a center point geographic coordinate and an area radius, a geographic coordinate of each boundary point, or one or more cell identifiers.

For example, as shown in FIG. 3, a center point geographic coordinate (x, y), a coverage area of radius r, may be a geofence; or as shown in FIG. 4, the area enclosed by the geographic coordinates of n boundary points ((x1, y1), (x2, y2), (x3, y3), …), (where n ≧ 1) is taken as a geofence; or, as shown in FIG. 5, the area surrounded by the cells corresponding to the n cell identities (ID1, ID2, …, IDn) (where n ≧ 1) is used as a geofence.

It is to be understood that the present application is not limited to the shape of the area enclosed by the geofence, and can be circular, square, and other regular, irregular shapes, and the like.

Optionally, the media server may send a first subscription request to the HSS requesting whether the user equipment enters the first geo-fence.

In particular, the media server may send a first subscription request to the HSS under a demand first location notification message. The HSS actively detects the location information of the ue in real time only when receiving the first subscription request, and sends a first location notification message when determining that the ue enters the first geo-fence. That is, the HSS sends the first location notification message only when the media server requires the first location notification message, which avoids unnecessary waste and saves the power consumption overhead of the system.

It is to be appreciated that the first subscription request can include an identification of the user device and an identification of the first geo-fence. The HSS may detect location information of the ue corresponding to the identifier of the ue and determine whether the ue enters a geofence corresponding to the identifier of the first geofence, when receiving the first subscription request.

Optionally, the first subscription request may further include period information, where the period information is used to indicate a period for which the HSS sends the location notification message.

Specifically, the period information may specifically indicate a period in which the HSS notifies the ue whether the ue is in the first geo-fence, that is, the HSS notifies the user equipment whether the ue is in the first geo-fence at an indirect time of the period, so that it is helpful to determine more accurate advertisement content according to the information of the first geo-fence, and the value of the pushed advertisement is further improved.

It is also understood that the first subscription request may also include an identification of the user device.

Optionally, before sending the first subscription request, the media server may further determine whether to send the first subscription request to the HSS according to whether the user corresponding to the user equipment is a potential user in the first geo-fence.

Specifically, the user corresponding to the user equipment may be a user using the user equipment. The potential user may be a user who is pre-defined to want to push an advertisement within the first geo-fence. For example, if the gender feature required by the potential user in the first geo-fence is male and the user corresponding to the user device is female, the user corresponding to the user device may be understood as not being a potential user in the first geo-fence. Therefore, the embodiment can judge whether the advertisement is necessary to be pushed to the user in advance, thereby further saving the power consumption overhead of the system.

It is to be appreciated that the media server can also determine whether to send the first subscription request based on a distance of the user device from the first geo-fence before the user device enters the first geo-fence. For example, the first subscription request is sent when the distance is lower than a preset threshold.

In another embodiment, the media server may receive a second location notification message from the HSS, the second location notification message including location information of the user equipment. Thus, step 201 can be specifically for the media server to determine whether the user equipment enters the first geo-fence according to the location information of the user equipment.

Specifically, the HSS sends location information of the user equipment to the media server, and the media server determines whether the user equipment enters the first geo-fence according to the location information of the user equipment. Thus, the embodiment can save the power consumption overhead of the HSS.

It is understood that the media server may obtain the information of the at least one geo-fence in advance (for example, the media server obtains from the advertisement management server), so that the media server may determine whether the user device enters the geo-fence according to the location information of the user device and the information of the at least one geo-fence. Specifically, the manner in which the media server determines whether the user equipment enters the geofence may be the same as the manner in which the HSS determines whether the user equipment enters the geofence, and for avoiding repetition, details are not described here.

It will also be appreciated that the second location notification message may also include an identification of the user equipment.

Optionally, the media server may send a second subscription request to the HSS, the second subscription request requesting location information of the user equipment. That is, the second subscription request is sent to the HSS only when the media server requires the location information of the user equipment, so that the second subscription request is avoided being sent under the condition of not being needed, and the power consumption overhead of the system is saved.

It is to be understood that the second subscription request may specifically include an identification of the user equipment. Thus, after the HSS identifies the second subscription request, the location information of the user equipment corresponding to the identifier of the user equipment may be detected and fed back to the media server.

Optionally, the second subscription request includes period information indicating a period for the HSS to send the second location notification message.

Specifically, the period information is used for indicating a period in which the HSS sends the location information of the user equipment, so that the media server is facilitated to determine whether the user equipment is in the first geo-fence, and thus more accurate advertisement content can be determined, and the value of the pushed advertisement is further improved.

Optionally, before sending the second subscription request, the media server may further determine whether to send the second subscription request to the HSS according to whether the user corresponding to the user equipment is a potential user in the first geo-fence. Therefore, the embodiment can judge whether the advertisement is necessary to be pushed to the user in advance, thereby further saving the power consumption expense of the system.

In another embodiment, step 201 may specifically be that the media server receives a third location notification message from the user equipment, where the third location notification message includes information of the first geo-fence, so that the media server may determine that the user equipment enters the first geo-fence according to the third location notification message.

Specifically, the user equipment may detect its own location information in real time, and determine whether to enter a certain geo-fence (e.g., a first geo-fence) according to its own location information. The user device, upon determining to enter the first geofence, sends a third location notification message to the media server, which may include information of the first geofence and an identification of the user device. That is to say, in the embodiment of the present application, the user equipment itself performs the determination whether to enter the first geo-fence, so that power consumption overhead of the HSS or the media server is saved.

It is to be appreciated that the user device can pre-fetch information for the at least one geo-fence from the advertising management server.

Alternatively, the user device may be a monitoring program that initiates the first geofence upon detecting a caller origination message or a callee off-hook message.

In particular, the monitoring program of the first geo-fence can be for controlling whether to perform a detection of entering the first geo-fence. For example, if a monitoring program for a first geo-fence is initiated, the user device may determine whether to enter detection of the first geo-fence; if the monitoring program of the first geo-fence is turned off, the user equipment may not need to determine whether to enter the detection of the first geo-fence.

Optionally, before step 201, the media server may obtain a call signaling sent by the user equipment, where the call signaling contains an identifier of the calling user equipment and/or an identifier of the called user equipment.

Specifically, the user equipment sends a call signaling, and the media server may receive the call signaling directly or may reach the media server via forwarding of a serving-call session control function (S-CSCF) device.

The call signaling may be understood as an origination message. The call signaling includes an identification of the calling user equipment and/or an identification of the called user equipment. After receiving the call signaling, the media server may also determine a call type according to the call signaling, and send the call type to the advertisement delivery server. The call type may be classified into a call. The call types can be divided according to the types of calling user equipment or called user equipment, and the dividing mode of the call types is not limited in the application.

For example, call-limited calling user equipment is classified into one class; calling subscriber devices with unlimited calling are divided into another category. As another example, service phones are a class; ordinary calls are another category.

It will be appreciated that the call type may be 1, video or VR, or normal talk. For example, if the calling user device is a call-limited user device, the corresponding call type may be an alerting phone.

Optionally, the call signaling may further include an association relationship between the identifier of the calling user equipment and the identifier of the called user equipment.

Specifically, the media server may determine the call type according to the association relationship between the identifier of the calling user equipment and the identifier of the called user equipment.

Optionally, the call signaling may further include a call duration. That is, the media server may determine the call type according to at least two of the identifier of the calling user equipment, the identifier of the called user equipment, the call duration, and the association relationship.

In another embodiment, step 201 may specifically be that the advertisement management server may receive a fourth location notification message from the calling user equipment, where the fourth location notification message is used to indicate location information of the user equipment. The advertising management server can then determine whether to enter the first geo-fence based on the stored information for the at least one geo-fence and the location information for the user device.

Optionally, the fourth location notification message comprises an identification of the calling user equipment.

Optionally, the advertising management server sends the information of the first geo-fence and the identification of the calling user device to an advertising server.

Optionally, after step 201, the media server may send the information of the first geo-fence and the identification of the user device to the advertising server.

Based on the geofence information (hereinafter referred to as first geofence information), advertising content is determined 202.

Specifically, the execution subject of step 202 may be an advertisement delivery server, so that the advertisement delivery server may determine the advertisement content according to the information of the first geo-fence. For example, the advertising server may select a targeted advertising content from a plurality of advertising contents based on the information of the geofence.

Optionally, step 202 may specifically be that the advertisement delivery server determines the advertisement content according to the identification of the user device and the information of the first geo-fence.

In particular, the information of the first geo-fence corresponds to an advertising inventory that includes a plurality of advertising content. The advertisement delivery server can determine the characteristic information of the user corresponding to the user equipment according to the identification of the user equipment. The advertising server thus determines targeted advertising content (i.e., the advertising content in step 202) from the plurality of advertising content based on the characteristic information of the user device.

It will be appreciated that each advertising content corresponds to an identifier.

It is also understood that the advertisement delivery server may store a correspondence of the identification of the advertisement content and the advertisement content. That is, the advertising server may select an advertising content for the user device and send an identification of the advertising content to the media server.

Optionally, the characteristic information of the user may be the gender of the user, and/or the age of the user.

Specifically, the characteristic information of the user may be that the user is male or female. Or the characteristic information of the user is the age group of the user, for example, different advertisement contents corresponding to different age groups.

Optionally, step 202 may specifically be that the advertisement delivery server determines the advertisement content according to the information of the first geo-fence and the call type.

It is to be appreciated that the advertising server can also determine the advertising content based on at least two of the characteristic information of the user device, the information of the first geo-fence, and the call type.

203, triggering the user equipment to present the advertisement content.

Specifically, after determining the advertisement content, the advertisement delivery server sends an identifier of the advertisement content to the media server, and the media server triggers the user equipment to present the advertisement content. For example, the media server may instruct a Media Resource Function (MRF) device to send data in the advertising content to the user device so that the user device may present the advertising content. As another example, the media server may also send advertising content directly to the user device so that the user device may also present the advertising content.

The description of this step may be referred to for triggering the user equipment to present the advertisement content in the embodiment of the present application, and will not be repeated.

It is understood that the media server may include a correspondence between the identification of the advertisement content and the advertisement content, such that the media server may determine the advertisement content corresponding to the identification of any one of the advertisement contents and transmit the advertisement content to the user device.

For example, the identification of the advertisement content in the embodiment of the present application may be a Uniform Resource Location (URL) of the advertisement content.

Therefore, whether the user equipment enters the geo-fence or not is determined during the conversation of the user equipment, and the advertisement content is determined according to the information of the geo-fence, so that the user equipment is triggered to present the advertisement content. That is to say, in the embodiment of the application, whether the user equipment enters the geofence or not can be judged during the call, the advertisement content is determined according to the information of the entered geofence, and compared with the traditional scheme for pushing the color ring back tone advertisement, the method and the device can further enrich the opportunity of triggering the user equipment to present the advertisement content, thereby improving the utilization rate of network resources of an operator and improving the user experience.

It is understood that the user equipment may play the advertisement content in the form of still pictures or moving pictures, or other forms, on the display screen of the user equipment during the call.

Optionally, the media server may send a location subscription cancellation request to the HSS when determining that the call procedure is ended, the location subscription cancellation request indicating whether the HSS subscribes to the resource.

Specifically, the media server may consider the call process to be ended when the last of the calling on-hook message or the called on-hook message is received. The media server can send a location subscription cancellation request to the HSS, and the HSS releases the subscription resources according to the location subscription cancellation request, so that resource waste is avoided.

It is to be appreciated that the calling on-hook message or the called on-hook message can be a SIP bye message.

FIG. 6 shows a schematic flow chart diagram of a method of presenting advertising content in accordance with a specific embodiment of the present application.

It should be noted that, unless otherwise specified, the same terms in the embodiment shown in fig. 6 and the embodiment shown in fig. 2 have the same meanings, and are not repeated herein to avoid repetition.

It is understood that the media server in this embodiment may be the media server 102 in fig. 1, and the advertisement management server in this embodiment may be the advertisement management server 101 in fig. 1. The calling user equipment in this embodiment may be user equipment a108 in fig. 1, and the called user equipment may be user equipment B109 in fig. 1. The advertisement delivery server in this embodiment may be the advertisement delivery server 103 in fig. 1. The HSS in this embodiment may be the HSS107 in fig. 1.

Step 601, the media server obtains information of at least one geo-fence from the advertising management server.

Specifically, the information of different geofences corresponds to different geofences.

It is understood that step 601 may be any step before step 606, and the present application is not limited to being performed before step 602.

The media server may obtain call signaling sent by the user equipment, step 602.

Step 603, the media server obtains the identifier of the calling user equipment according to the call initiation message.

In step 604, the media server sends a subscription request to the HSS to request subscription to a location notification message sent by the HSS, where the location notification message is used to indicate location information of the user equipment.

The media server receives a location notification message from the HSS, step 605.

In step 606, the media server determines whether to enter the first geo-fence based on the location information of the user device and the information of the at least one geo-fence.

In step 607, the media server sends the information of the first geo-fence to the advertisement delivery server.

Optionally, the media server may also send the identification of the calling user device to the advertising server.

In step 608, the advertisement delivery server determines the content of the advertisement based on the information of the geofence.

Optionally, step 608 may specifically be that the advertisement delivery server determines the advertisement content according to the information of the geo-fence and the identification of the calling user device.

In step 609, the advertisement delivery server sends the identification of the advertisement content to the media server.

The media server triggers the calling user device to present the advertising content, step 610.

Step 611, the media server receives the on-hook message sent by the called user equipment.

Step 612, the media server receives the on-hook message sent by the calling user equipment.

It is understood that the present application does not limit the sequence of step 611 and step 612.

In step 613, the media server sends a location subscription cancellation request to the HSS after receiving the on-hook message in step 611 or step 612.

FIG. 7 shows a schematic flow chart diagram of a method of presenting advertising content in accordance with another specific embodiment of the present application.

It should be noted that, unless otherwise specified, the same terms in the embodiment shown in fig. 7 and the embodiment shown in fig. 2 have the same meanings, and are not repeated herein to avoid repetition.

In step 701, a media server obtains information of at least one geo-fence from an advertising management server.

It is understood that step 701 may be any step before step 705, and the present application is not limited to being performed before step 702.

In step 702, the media server may obtain call signaling sent by the user equipment.

Step 703, the media server obtains the identifier of the calling user equipment according to the call initiation message.

In step 704, the media server sends a subscription request to the HSS to request subscription to a location notification message sent by the HSS, where the location notification message is used for indicating information of the geo-fence.

In step 705, the HSS determines whether to enter the first geo-fence based on the information of the at least one geo-fence and the location information of the calling user equipment.

In step 706, the HSS sends a location notification message to the media server, where it is determined that the calling user equipment enters the first geo-fence, the location notification message including information of the first geo-fence.

Optionally, the location notification message includes an identification of the calling user equipment.

The media server sends the information of the first geo-fence to the ad serving server, step 707.

At step 708, the advertising server determines advertising content based on the information of the first geo-fence and the identity of the calling user device.

Optionally, step 708 may specifically be that the advertisement delivery server determines the advertisement content according to the information of the geo-fence and the identification of the calling user device.

Step 709, the advertisement delivery server sends the identifier of the advertisement content to the media server.

The media server triggers the calling user device to present the advertising content, step 710.

Step 711, the media server receives the on-hook message sent by the called user equipment. Or

In step 712, the media server receives the on-hook message sent by the calling user equipment.

In step 713, the media server sends a location subscription cancellation request to the HSS after receiving the on-hook message in step 711 or 712.

FIG. 8 shows a schematic flow chart diagram of a method of presenting advertising content in accordance with yet another embodiment of the present application.

It should be noted that, unless otherwise specified, the same terms in the embodiment shown in fig. 8 and the embodiment shown in fig. 2 have the same meanings, and are not repeated herein to avoid repetition.

It is understood that the media server in this embodiment may be the media server 102 in fig. 1, and the advertisement management server in this embodiment may be the advertisement management server 101 in fig. 1. The calling user equipment in this embodiment may be user equipment a108 in fig. 1, and the called user equipment may be user equipment B109 in fig. 1. The advertisement delivery server in this embodiment may be the advertisement delivery server 103 in fig. 1.

Step 801, the calling user device obtains information of at least one geo-fence from an advertising management server.

It is understood that step 801 may be any step before step 803, and the present application is not limited thereto.

Step 802, the calling user equipment sends an origination message and starts a geofence monitoring program.

Step 803, the calling user equipment determines whether to enter the first geo-fence according to the location information of the calling user equipment and the information of the at least one geo-fence.

In step 804, the calling user device sends the information of the first geo-fence to the media server.

Optionally, the calling user equipment may also send the identity of the calling user equipment to the media server.

Optionally, the sending of the information of the first geo-fence and the identification of the calling user device by the calling user device to the media server may be forwarded by an advertising management server. That is, the calling user equipment may send the advertisement management server first, and then the advertisement management server forwards the advertisement to the media server.

The media server sends the information of the first geo-fence to the ad serving server, step 805.

In step 806, the advertisement delivery server determines the advertisement content according to the information of the first geo-fence.

Optionally, step 806 may specifically be that the advertisement delivery server determines the advertisement content according to the information of the geo-fence and the identifier of the calling user device.

The advertising server sends an identification of the advertising content to the media server, step 807.

The media server triggers the calling user device to present the advertising content, step 808.

Step 809, the media server receives the on-hook message sent by the called user equipment.

In step 810, the media server receives the on-hook message sent by the calling user equipment.

In step 811, the media server sends a location subscription cancellation request to the HSS after receiving step 809 or step 810.

FIG. 9 shows a schematic flow chart diagram of a method of presenting advertising content of yet another embodiment of the present application.

It should be noted that, unless otherwise specified, the same terms in the embodiment shown in fig. 9 and the embodiment shown in fig. 2 have the same meanings, and are not repeated herein to avoid repetition.

In step 901, the calling user equipment sends a call initiation message to the media server.

In step 902, after sending the call initiation message (i.e. during the call), the calling user equipment sends a location notification message to the advertising management server, where the location notification message is used to indicate location information of the user equipment.

Step 903, the advertising management server determines whether to enter the first geo-fence according to the location information of the calling user device and the information of the at least one geo-fence.

In step 904, the advertising management server sends the information of the first geo-fence to the advertising server.

Optionally, the advertising management server may also send the identification of the calling user device to the advertising server.

Step 905, the advertisement delivery server determines the advertisement content according to the information of the first geo-fence.

Optionally, step 905 specifically may be that the advertisement delivery server determines the advertisement content according to the information of the geo-fence and the identifier of the calling user device.

At step 906, the advertising server sends an identification of the advertising content to the media server.

The media server triggers the calling user device to present the advertising content, step 907.

Step 908, the media server receives the on-hook message sent by the called user equipment.

In step 909, the media server receives the on-hook message sent by the calling user equipment.

In step 910, the media server sends a location subscription cancellation request to the HSS after receiving the last on-hook message in steps 908 and 909.

The above description mainly introduces the scheme provided by the embodiments of the present application from various interaction perspectives. It is understood that each network element, for example, the transmitting end device or the receiving end device, includes a corresponding hardware structure and/or software module for performing each function in order to implement the above functions. Those of skill in the art would appreciate that the various illustrative components and algorithm steps described in connection with the embodiments disclosed herein may be implemented as hardware or combinations of hardware and computer software. Whether a function is performed as hardware or computer software drives hardware depends upon the particular application and design constraints imposed on the solution. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present application.

In the embodiment of the present application, the functional modules may be divided according to the above method example for the transmitting end device or the receiving end device, for example, each functional module may be divided corresponding to each function, or two or more functions may be integrated into one processing module. The integrated module can be realized in a form of hardware or a form of a software functional module. It should be noted that, in the embodiment of the present application, the division of the module is schematic, and is only one logic function division, and there may be another division manner in actual implementation. The following description will be given by taking an example in which each functional module is divided by using a corresponding function.

It should be understood that the specific examples in the embodiments of the present application are for the purpose of promoting a better understanding of the embodiments of the present application and are not intended to limit the scope of the embodiments of the present application.

It should be understood that, in the various embodiments of the present application, the sequence numbers of the above-mentioned processes do not mean the execution sequence, and the execution sequence of each process should be determined by its function and inherent logic, and should not constitute any limitation to the implementation process of the embodiments of the present application.

The method provided by the embodiment of the present application is described in detail above with reference to fig. 2 to 9. Hereinafter, the apparatus provided in the embodiment of the present application will be described in detail with reference to fig. 10 to 18. It should be understood that the description of the apparatus embodiments corresponds to the description of the method embodiments, and therefore, for brevity, details are not repeated here, since the details that are not described in detail may be referred to the above method embodiments.

Fig. 10 shows a schematic block diagram of an apparatus 1000 for presenting advertisement content according to an embodiment of the present application.

It should be understood that the apparatus 1000 may correspond to the system shown in fig. 1. The apparatus 1000 includes a processing module 1010 and a transceiver module 1020.

The processing module 1010, configured to determine that a user device enters a geofence during a user device session;

the processing module 1010 is further configured to determine advertisement content according to the information of the geo-fence;

the transceiver module 1020 is configured to trigger the user equipment to present the advertisement content.

Optionally, the processing module 1010 may specifically be a processing module in a media server, or the function of the processing module 1010 may be implemented by the media server (for example, the processing module 1010 is a media server). The media server is configured to receive a location notification message from a home subscriber server HSS, where the location notification message indicates that the user equipment enters the geofence, and the location notification message includes information of the geofence and an identification of the user equipment.

Optionally, the media server is further configured to receive a location notification message from the HSS, where the location notification message includes location information of the user equipment; the media server is specifically configured to: determining that the user device enters the geofence based on the location information of the user device.

Optionally, the media server is further configured to send a subscription request to the HSS, where the subscription request is used to request whether the user equipment enters the geofence.

Optionally, the media server is further configured to send a subscription request to the HSS, where the subscription request is used to request location information of the user equipment.

Optionally, the subscription request includes period information indicating a period for the HSS to send the location notification message.

Optionally, the media server is specifically configured to: and sending the subscription request to the HSS under the condition that the user corresponding to the user equipment is a potential user in the geo-fence.

Optionally, the media server is further configured to receive a location notification message from the user equipment, the location notification message including the information of the geo-fence;

wherein the media server is specifically configured to;

the media server determines that the user device enters the geofence based on the location notification message.

Optionally, the media server is further configured to send the information of the geo-fence to an advertisement delivery server; the processing module 1010 may also be a processing module in an advertisement dispenser, or the functions of the processing module 1010 are performed by an advertisement delivery server (for example, the processing module 1010 is an advertisement delivery server). The advertisement putting server is used for determining advertisement content according to the information of the geo-fence; the advertisement putting server is also used for sending the identification of the advertisement content to the media server.

Optionally, the advertisement delivery server is further configured to receive a call type identifier, where the advertisement delivery server is specifically configured to: the advertising content is determined based on the information of the geo-fence and the call type.

Optionally, the advertisement delivery server is specifically configured to: determining the advertisement content according to the information of the geo-fence and the characteristic information of the user.

Optionally, the media server is further configured to send the advertisement content to the user equipment; the apparatus also includes a user device to present the advertising content.

Therefore, the apparatus for presenting advertisement content in the embodiment of the application determines whether the user equipment enters the geofence during the call of the user equipment, and determines the advertisement content according to the information of the geofence, thereby triggering the user equipment to present the advertisement content. That is to say, in the embodiment of the application, whether the user equipment enters the geofence or not can be judged during the call, the advertisement content is determined according to the information of the entered geofence, and compared with the traditional scheme for pushing the color ring back tone advertisement, the method and the device can further enrich the opportunity of triggering the user equipment to present the advertisement content, thereby improving the utilization rate of network resources of an operator and improving the user experience.

Fig. 11 shows a schematic block diagram of an apparatus 1100 for presenting advertisement content according to an embodiment of the present application.

It is understood that the apparatus 1100 may correspond to the HSS in the system described in fig. 1 or in the embodiment shown in fig. 7, and may have any of the functions of the HSS in the method. The apparatus 1100 includes a processing module 1110 and a transceiver module 1120.

The processing module 1110 is configured to detect location information of a user equipment in real time;

the processing module 1110 is further configured to determine that the user equipment enters a geofence according to the location information of the user equipment;

the transceiver module 1120 is configured to send a location notification message to a media server, where the location notification message includes an identification of the user device and the information of the geofence, and the identification of the user device and the information of the geofence are used to determine advertisement content presented by the user device.

Optionally, the transceiver 1120 is further configured to receive a subscription request from the media server, where the subscription request is used to request whether the user equipment enters the geofence.

Therefore, in the apparatus for presenting advertisement content provided in this embodiment of the application, the HSS may actively determine whether the user equipment enters the first geo-fence according to the location information of the user equipment, and notify the media server when determining that the user equipment enters the first geo-fence, thereby saving power consumption overhead of the media server.

Fig. 12 illustrates an apparatus 1200 for presenting advertisement content according to an embodiment of the present application, where the apparatus 1200 may be the HSS shown in fig. 7. The apparatus may employ a hardware architecture as shown in fig. 12. The apparatus may include a processor 1210 and a transceiver 1130, and optionally, the apparatus may further include a memory 1140, and the processor 1210, the transceiver 1130, and the memory 1140 may communicate with each other through an internal connection path. The related functions implemented by the processing module 1110 in fig. 12 may be implemented by the processor 1210, and the related functions implemented by the transceiver module 1120 may be implemented by the processor 1210 controlling the transceiver 1130.

Alternatively, the processor 1210 may be a general processing unit (CPU), a microprocessor, an application-specific integrated circuit (ASIC), a special-purpose processor, or one or more ics for performing the embodiments of the present application. Alternatively, a processor may refer to one or more devices, circuits, and/or processing cores for processing data (e.g., computer program instructions). For example, a baseband processor, or a central processor. The baseband processor may be configured to process communication protocols and communication data, and the central processor may be configured to control the device for presenting advertising content, execute a software program, and process data of the software program.

Optionally, the processor 1210 may include one or more processors, for example, one or more Central Processing Units (CPUs), and in the case that the processor is one CPU, the CPU may be a single-core CPU or a multi-core CPU.

The transceiver 1130 is used to transmit and receive data and/or signals, and to receive data and/or signals. The transceiver may include a transmitter for transmitting data and/or signals and a receiver for receiving data and/or signals.

The memory 1140 includes, but is not limited to, a Random Access Memory (RAM), a read-only memory (ROM), an Erasable Programmable Read Only Memory (EPROM), a compact disc read-only memory (CD-ROM), and the memory 1240 is used for storing related instructions and data.

The memory 1240, which is used to store program codes and data, may be a separate device or integrated into the processor 1210.

Specifically, the processor 1210 is configured to control the transceiver to perform information transmission with a media server or an advertisement management server. Specifically, reference may be made to the description of the method embodiment, which is not repeated herein.

In particular implementations, apparatus 1200 may also include an output device and an input device, as one embodiment. An output device, which is in communication with the processor 1210, may display information in a variety of ways. For example, the output device may be a Liquid Crystal Display (LCD), a Light Emitting Diode (LED) display device, a Cathode Ray Tube (CRT) display device, a projector (projector), or the like. An input device is in communication with the processor 601 and may receive user input in a variety of ways. For example, the input device may be a mouse, a keyboard, a touch screen device, or a sensing device, among others.

It will be appreciated that fig. 12 shows only a simplified design of an apparatus for presenting advertising content. In practical applications, the apparatus may also include necessary other elements respectively, including but not limited to any number of transceivers, processors, controllers, memories, etc., and all HSS capable of implementing the present application are within the scope of the present application.

In one possible design, the apparatus 1200 may be a chip, such as a communication chip that may be used in an HSS, and is used to implement the related functions of the processor 1210 in the HSS. The chip can be a field programmable gate array, a special integrated chip, a system chip, a central processing unit, a network processor, a digital signal processing circuit and a microcontroller which realize related functions, and can also adopt a programmable controller or other integrated chips. The chip may optionally include one or more memories for storing program code that, when executed, causes the processor to implement corresponding functions.

The embodiment of the application also provides a device which can be an HSS or a circuit. The apparatus may be used to perform the actions performed by the HSS in the above method embodiments.

Fig. 13 shows a schematic block diagram of an apparatus 1300 for presenting advertising content.

It is understood that the apparatus 1300 may correspond to the user equipment a in the system shown in fig. 1, and may have any function of the user equipment a in the method. Or the apparatus 1300 may be a calling user device in the embodiment shown in fig. 8. The apparatus 1300 includes a processing module 1310 and a transceiver module 1320.

The processing module 1310 is used for detecting the position information of the self-body in real time;

the processing module 1310 is further configured to determine to enter a geofence;

the transceiver 1320 is configured to send a location notification message to the advertisement management server, where the location notification message includes the information of the geo-fence, and the information of the geo-fence is used to determine advertisement content.

Optionally, the processing module 1310 is further configured to start the monitoring program of the geofence when the caller initiating message is detected.

Optionally, the processing module 1310 is further configured to send call signaling to the media server, where the call signaling is used to indicate an identifier of the calling user equipment and/or an identifier of the called user equipment, and the call signaling is used to determine the advertisement content.

Optionally, the call signaling further includes an association relationship between the identifier of the calling user equipment and the identifier of the called user equipment.

Optionally, the call signaling further includes a call duration.

Therefore, according to the device for presenting advertisement content provided by the embodiment of the application, the user equipment can detect the position information of the user equipment in real time and judge whether to enter a certain geo-fence according to the position information of the user equipment. The user device, upon determining to enter the geofence, sends a location notification message to the media server, which may include information of the geofence and an identification of the user device. That is, the user equipment performs the determination of entering the geofence itself, which saves the power consumption overhead of the HSS or the media server.

Fig. 14 shows an apparatus 1400 for presenting advertisement content provided by an embodiment of the present application, where the apparatus 1400 may be the user equipment a in the system shown in fig. 1 or the calling user equipment described in fig. 8. The apparatus may employ a hardware architecture as shown in fig. 14. The apparatus may include a processor 1410 and a transceiver 1420, and optionally, the apparatus may further include a memory 1430, the processor 1410, the transceiver 1420 and the memory 1430 being in communication with each other via an internal connection path. The related functions implemented by the processing module 1310 in fig. 14 may be implemented by the processor 1410, and the related functions implemented by the transceiver module 1320 may be implemented by the transceiver 1420 controlled by the processor 1410.

Alternatively, the processor 1410 may be a general-purpose Central Processing Unit (CPU), a microprocessor, an application-specific integrated circuit (ASIC), a special-purpose processor, or one or more integrated circuits for executing the embodiments of the present application. Alternatively, a processor may refer to one or more devices, circuits, and/or processing cores for processing data (e.g., computer program instructions). For example, a baseband processor, or a central processor. The baseband processor may be configured to process communication protocols and communication data, and the central processor may be configured to control the device for presenting advertising content, execute a software program, and process data of the software program.

Alternatively, the processor 1410 may include one or more processors, for example, one or more Central Processing Units (CPUs), and in the case of one CPU, the CPU may be a single-core CPU or a multi-core CPU.

The transceiver 1420 is used to transmit and receive data and/or signals, as well as receive data and/or signals. The transceiver may include a transmitter for transmitting data and/or signals and a receiver for receiving data and/or signals.

The memory 1430 includes, but is not limited to, a Random Access Memory (RAM), a read-only memory (ROM), an Erasable Programmable Read Only Memory (EPROM), and a compact disc read-only memory (CD-ROM), and the memory 1430 is used for storing relevant instructions and data.

The memory 1430 is used for storing program codes and data, and may be a separate device or integrated into the processor 1410.

Specifically, the processor 1410 is configured to control the transceiver to perform information transmission with the media server. Specifically, reference may be made to the description of the method embodiment, which is not repeated herein.

In particular implementations, apparatus 1400 may also include an output device and an input device, as an example. An output device is in communication with the processor 1410 that may display information in a variety of ways. For example, the output device may be a Liquid Crystal Display (LCD), a Light Emitting Diode (LED) display device, a Cathode Ray Tube (CRT) display device, a projector (projector), or the like. An input device is in communication with the processor 601 and may receive user input in a variety of ways. For example, the input device may be a mouse, a keyboard, a touch screen device, or a sensing device, among others.

It will be appreciated that fig. 14 merely shows a simplified design of an apparatus for presenting advertising content. In practical applications, the apparatus may also include necessary other components respectively, including but not limited to any number of transceivers, processors, controllers, memories, etc., and all user equipments capable of implementing the present application are within the protection scope of the present application.

In one possible design, the apparatus 1400 may be a chip, for example, a communication chip that may be used in a user equipment, and is used to implement the relevant functions of the processor 1410 in the user equipment. The chip can be a field programmable gate array, a special integrated chip, a system chip, a central processing unit, a network processor, a digital signal processing circuit and a microcontroller which realize related functions, and can also adopt a programmable controller or other integrated chips. The chip may optionally include one or more memories for storing program code that, when executed, causes the processor to implement corresponding functions.

The embodiment of the application also provides a device, which can be user equipment or a circuit. The apparatus may be used to perform the actions performed by the user equipment in the above-described method embodiments.

FIG. 15 shows a schematic block diagram of an apparatus 1500 for presenting advertising content.

It is to be understood that the apparatus 1500 may correspond to the media server in the system shown in fig. 1, and may have the functions of the media server in any one of the embodiments of fig. 2 to 8. The apparatus 1500 includes a transceiver module 1510 and a processing module 1520.

The transceiver module 1510 is configured to receive a call signaling, where the call signaling is used to indicate an identifier of a calling user equipment and/or an identifier of a called user equipment;

the processing module 1520, configured to determine a call type according to the call signaling;

the transceiver 1510 is further configured to send a call type to the advertisement delivery server, where the call type is used for the advertisement delivery server to determine the advertisement content.

Optionally, the call type is a hotline call, an alarm call, or a private call.

Optionally, the call signaling further includes a call duration.

Optionally, the transceiver module 1510 is further configured to receive an identifier of the advertisement content from the advertisement delivery server; the transceiver module is further configured to send the advertisement content to the calling user equipment.

Therefore, according to the device for presenting the advertisement content provided by the embodiment of the application, the advertisement delivery server selects the advertisement content in combination with the information of the geo-fence and the call type, so that the value of the pushed advertisement can be further improved.

Fig. 16 shows an apparatus 1600 for presenting advertisement content provided by the embodiment of the present application, where the apparatus 1600 may be a media server of the system shown in fig. 1, and may have the functions of the media server in any one of fig. 2 to fig. 8. The apparatus may employ a hardware architecture as shown in fig. 16. The apparatus may include a processor 1610 and a transceiver 1620, and optionally a memory 1630, the processor 1610, the transceiver 1620, and the memory 1630 being in communication with each other via an internal connection path. The related functions implemented by the processing module 1520 in fig. 16 may be implemented by the processor 1610, and the related functions implemented by the transceiver module 1510 may be implemented by the processor 1610 controlling the transceiver 1620.

Alternatively, the processor 1610 may be a general processing unit (CPU), a microprocessor, an application-specific integrated circuit (ASIC), a special-purpose processor, or one or more ics for executing embodiments of the present application. Alternatively, a processor may refer to one or more devices, circuits, and/or processing cores for processing data (e.g., computer program instructions). For example, a baseband processor, or a central processor. The baseband processor may be configured to process communication protocols and communication data, and the central processor may be configured to control the device for presenting advertising content, execute a software program, and process data of the software program.

Alternatively, the processor 1610 may include one or more processors, for example, one or more Central Processing Units (CPUs), and in the case of one CPU, the CPU may be a single-core CPU or a multi-core CPU.

The transceiver 1620 is used for transmitting and receiving data and/or signals, and receiving data and/or signals. The transceiver may include a transmitter for transmitting data and/or signals and a receiver for receiving data and/or signals.

The memory 1630 includes, but is not limited to, a Random Access Memory (RAM), a read-only memory (ROM), an Erasable Programmable Read Only Memory (EPROM), and a compact disc read-only memory (CD-ROM), and the memory 1630 is used for storing relevant instructions and data.

The memory 1630 is used to store program codes and data and may be a separate device or integrated into the processor 1610.

Specifically, the processor 1610 is configured to control the transceiver to perform information transmission with a user device or an advertisement delivery server. Specifically, reference may be made to the description of the method embodiment, which is not repeated herein.

In particular implementations, apparatus 1600 may also include an output device and an input device, as an embodiment. An output device, which is in communication with processor 1610, may display information in a variety of ways. For example, the output device may be a Liquid Crystal Display (LCD), a Light Emitting Diode (LED) display device, a Cathode Ray Tube (CRT) display device, a projector (projector), or the like. An input device is in communication with the processor 601 and may receive user input in a variety of ways. For example, the input device may be a mouse, a keyboard, a touch screen device, or a sensing device, among others.

It will be appreciated that fig. 16 merely shows a simplified design of an apparatus for presenting advertising content. In practical applications, the apparatus may also include other necessary elements respectively, including but not limited to any number of transceivers, processors, controllers, memories, etc., and all media servers that can implement the present application are within the scope of the present application.

In one possible design, the apparatus 1600 may be a chip, such as a communication chip that may be used in a media server, for implementing the related functions of the processor 1610 in the media server. The chip can be a field programmable gate array, a special integrated chip, a system chip, a central processing unit, a network processor, a digital signal processing circuit and a microcontroller which realize related functions, and can also adopt a programmable controller or other integrated chips. The chip may optionally include one or more memories for storing program code that, when executed, causes the processor to implement corresponding functions.

The embodiment of the application also provides a device, which can be a media server or a circuit. The apparatus may be used to perform the actions performed by the user equipment in the above-described method embodiments.

Fig. 17 shows a schematic block diagram of an apparatus 1700 for presenting advertising content.

It is understood that the apparatus 1700 may correspond to the advertisement delivery server in the system shown in fig. 1, and may have the functions of the advertisement delivery server in any one of the embodiments of fig. 2 to fig. 8. The apparatus 1700 includes a transceiver module 1710 and a processing module 1720.

The transceiver module 1710, configured to receive information about a geofence;

the processing module 1720, configured to determine a target advertisement content from an advertisement inventory based on the information about the geo-fence;

the transceiver module 1710 is further configured to send the identifier of the target advertisement content to the media server.

Optionally, the transceiver module 1710 is further configured to receive a call type identifier from the media server, where the call type identifier is used to indicate a call type; the processing module 1720 is specifically configured to: determining targeted advertising content from the advertising inventory based on the information of the geo-fence and the call type.

Optionally, the transceiver module 1710 is further configured to receive an identification of a call type from the media server;

wherein the processing module is specifically configured to:

determining targeted advertising content from the advertising inventory based on the information of the geo-fence and the call type.

Optionally, the characteristic information of the user includes a gender of the user and/or an age of the user.

Therefore, in the apparatus for presenting advertisement content provided by the embodiment of the present application, the information of the first geo-fence corresponds to an advertisement inventory, and the advertisement inventory includes a plurality of advertisement contents. The advertisement delivery server can determine the characteristic information of the user corresponding to the user equipment according to the identification of the user equipment. Therefore, the advertisement delivery server determines the target advertisement content from the plurality of advertisement contents according to the characteristic information of the user equipment, thereby further improving the value of the pushed advertisement.

Fig. 18 shows an apparatus 1800 for presenting advertisement content according to an embodiment of the present application, where the apparatus 1800 may be an advertisement placement server in the system shown in fig. 1, or may have the functions of the advertisement placement server in any one of fig. 2 to 8. The apparatus may employ a hardware architecture as shown in fig. 18. The apparatus may include a processor 1810 and a transceiver 1820, and optionally a memory 1830, the processor 1810, the transceiver 1820, and the memory 1830 being in communication with each other via an internal connection path. Related functions implemented by the processing module 1720 of fig. 17 may be implemented by the processor 1810, and related functions implemented by the transceiver module 1710 may be implemented by the processor 1810 controlling the transceiver 1820.

Alternatively, the processor 1810 may be a general processing unit (CPU), a microprocessor, an application-specific integrated circuit (ASIC), a special purpose processor, or one or more ics for performing the embodiments of the present application. Alternatively, a processor may refer to one or more devices, circuits, and/or processing cores for processing data (e.g., computer program instructions). For example, a baseband processor, or a central processor. The baseband processor may be configured to process communication protocols and communication data, and the central processor may be configured to control the device for presenting advertising content, execute a software program, and process data of the software program.

Optionally, the processor 1810 may include one or more processors, for example, one or more Central Processing Units (CPUs), and in the case of one CPU, the CPU may be a single-core CPU or a multi-core CPU.

The transceiver 1820 is used for transmitting and receiving data and/or signals, as well as receiving data and/or signals. The transceiver may include a transmitter for transmitting data and/or signals and a receiver for receiving data and/or signals.

The memory 1830 includes, but is not limited to, a Random Access Memory (RAM), a read-only memory (ROM), an Erasable Programmable Read Only Memory (EPROM), and a compact disc read-only memory (CD-ROM), and the memory 1830 is used for storing relevant instructions and data.

The memory 1830 is used to store program codes and data, and may be a separate device or integrated in the processor 1810.

Specifically, the processor 1810 is configured to control the transceiver to perform information transmission with a media server. Specifically, reference may be made to the description of the method embodiment, which is not repeated herein.

In particular implementations, apparatus 1800 may also include an output device and an input device, as one embodiment. An output device is in communication with processor 1810 and may display information in a variety of ways. For example, the output device may be a Liquid Crystal Display (LCD), a Light Emitting Diode (LED) display device, a Cathode Ray Tube (CRT) display device, a projector (projector), or the like. An input device is in communication with the processor 601 and may receive user input in a variety of ways. For example, the input device may be a mouse, a keyboard, a touch screen device, or a sensing device, among others.

It will be appreciated that fig. 18 merely shows a simplified design of an apparatus for presenting advertising content. In practical applications, the apparatuses may also respectively include other necessary elements, including but not limited to any number of transceivers, processors, controllers, memories, etc., and all advertisement delivery servers that can implement the present application are within the protection scope of the present application.

In one possible design, the apparatus 1800 may be a chip, such as a communication chip, that may be used in an apparatus to implement the functions associated with the processor 1810 in the apparatus. The chip can be a field programmable gate array, a special integrated chip, a system chip, a central processing unit, a network processor, a digital signal processing circuit and a microcontroller which realize related functions, and can also adopt a programmable controller or other integrated chips. The chip may optionally include one or more memories for storing program code that, when executed, causes the processor to implement corresponding functions.

The embodiment of the application also provides a device, which can be an advertisement putting server or a circuit. The apparatus may be used to perform the actions performed by the user equipment in the above-described method embodiments.

In the above embodiments, the implementation may be wholly or partially realized by software, hardware, firmware, or any combination thereof. When implemented in software, may be implemented in whole or in part in the form of a computer program product. The computer program product includes one or more computer instructions. When loaded and executed on a computer, cause the processes or functions described in accordance with the embodiments of the application to occur, in whole or in part. The computer may be a general purpose computer, a special purpose computer, a network of computers, or other programmable device. The computer instructions may be stored on a computer readable storage medium or transmitted from one computer readable storage medium to another, for example, from one website, computer, server, or data center to another website, computer, server, or data center via wire (e.g., coaxial cable, fiber optic, Digital Subscriber Line (DSL)) or wireless (e.g., infrared, wireless, microwave, etc.). The computer-readable storage medium can be any available medium that can be accessed by a computer or a data storage device, such as a server, a data center, etc., that incorporates one or more of the available media. The usable medium may be a magnetic medium (e.g., a floppy disk, a hard disk, a magnetic tape), an optical medium (e.g., a Digital Video Disk (DVD)), or a semiconductor medium (e.g., a Solid State Disk (SSD)), among others.

It should be understood that the processor may be an integrated circuit chip having signal processing capabilities. In implementation, the steps of the above method embodiments may be performed by integrated logic circuits of hardware in a processor or instructions in the form of software. The processor may be a general purpose processor, a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), an off-the-shelf programmable gate array (FPGA) or other programmable logic device, discrete gate or transistor logic device, or discrete hardware components. The various methods, steps, and logic blocks disclosed in the embodiments of the present application may be implemented or performed. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like. The steps of the method disclosed in connection with the embodiments of the present application may be directly implemented by a hardware decoding processor, or implemented by a combination of hardware and software modules in the decoding processor. The software module may be located in ram, flash memory, rom, prom, or eprom, registers, etc. storage media as is well known in the art. The storage medium is located in a memory, and a processor reads information in the memory and completes the steps of the method in combination with hardware of the processor.

It will be appreciated that the memory in the embodiments of the subject application can be either volatile memory or nonvolatile memory, or can include both volatile and nonvolatile memory. The non-volatile memory may be a read-only memory (ROM), a Programmable ROM (PROM), an Erasable PROM (EPROM), an electrically Erasable EPROM (EEPROM), or a flash memory. Volatile memory can be Random Access Memory (RAM), which acts as external cache memory. By way of example, but not limitation, many forms of RAM are available, such as Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), Synchronous Dynamic Random Access Memory (SDRAM), double data rate SDRAM, enhanced SDRAM, SLDRAM, Synchronous Link DRAM (SLDRAM), and direct bus RAM (DR RAM).

In the present application, "at least one" means one or more, "a plurality" means two or more. "and/or" describes the association relationship of the associated objects, meaning that there may be three relationships, e.g., a and/or B, which may mean: a exists alone, A and B exist simultaneously, and B exists alone, wherein A and B can be singular or plural. The character "/" generally indicates that the former and latter associated objects are in an "or" relationship. "at least one of the following" or similar expressions refer to any combination of these items, including any combination of the singular or plural items. For example, at least one (one) of a, b, or c, may represent: a, b, c, a-b, a-c, b-c, or a-b-c, wherein a, b, c may be single or multiple.

It should be appreciated that reference throughout this specification to "one embodiment" or "an embodiment" means that a particular feature, structure or characteristic described in connection with the embodiment is included in at least one embodiment of the present invention. Thus, the appearances of the phrases "in one embodiment" or "in an embodiment" in various places throughout this specification are not necessarily all referring to the same embodiment. Furthermore, the particular features, structures, or characteristics may be combined in any suitable manner in one or more embodiments. It should be understood that, in various embodiments of the present invention, the sequence numbers of the above-mentioned processes do not mean the execution sequence, and the execution sequence of each process should be determined by its function and inherent logic, and should not constitute any limitation on the implementation process of the embodiments of the present invention.

As used in this specification, the terms "component," "module," "system," and the like are intended to refer to a computer-related entity, either hardware, firmware, a combination of hardware and software, or software in execution. For example, a component may be, but is not limited to being, a process running on a processor, an object, an executable, a thread of execution, a program, and/or a computer. By way of illustration, both an application running on a computing device and the computing device can be a component. One or more components can reside within a process and/or thread of execution and a component can be localized on one computer and/or distributed between 2 or more computers. In addition, these components can execute from various computer readable media having various data structures stored thereon. The components may communicate by way of local and/or remote processes such as in accordance with a signal having one or more data packets (e.g., data from two components interacting with another component in a local system, distributed system, and/or across a network such as the internet with other systems by way of the signal).

It should also be understood that the reference herein to first, second, and various numerical designations is merely a convenient division to describe and is not intended to limit the scope of the embodiments of the present application.

It should be understood that the term "and/or" herein is merely one type of association relationship that describes an associated object, meaning that three relationships may exist, e.g., a and/or B may mean: a exists alone, A and B exist simultaneously, and B exists alone. Wherein A or B is present alone, and the number of A or B is not limited. Taking the case of a being present alone, it is understood to have one or more a.

Those of ordinary skill in the art will appreciate that the various illustrative elements and algorithm steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware or combinations of computer software and electronic hardware. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the implementation. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present application.

It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described systems, apparatuses and units may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.

In the several embodiments provided in the present application, it should be understood that the disclosed system, apparatus and method may be implemented in other ways. For example, the above-described apparatus embodiments are merely illustrative, and for example, the division of the units is only one logical division, and other divisions may be realized in practice, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.

The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.

In addition, functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit.

The functions, if implemented in the form of software functional units and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present application or portions thereof that substantially contribute to the prior art may be embodied in the form of a software product stored in a storage medium and including instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present application. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.

The above description is only for the specific embodiments of the present application, but the scope of the present application is not limited thereto, and any person skilled in the art can easily conceive of the changes or substitutions within the technical scope of the present application, and shall be covered by the scope of the present application. Therefore, the protection scope of the present application shall be subject to the protection scope of the claims.

Claims

1. A method of presenting advertising content, comprising:

determining that a user device enters a geofence during a user device session;

determining advertisement content according to the information of the geo-fence;

triggering the user device to present the advertising content.

2. The method of claim 1, wherein the determining that the user device enters a geofence comprises:

the media server receives a location notification message from a Home Subscriber Server (HSS), wherein the location notification message indicates that the user equipment enters the geo-fence, and the location notification message comprises information of the geo-fence and an identifier of the user equipment.

3. The method of claim 1, further comprising:

the media server receives a location notification message from the HSS, wherein the location notification message comprises location information of the user equipment;

wherein the determining that the user device enters the geofence comprises:

and the media server determines that the user equipment enters the geo-fence according to the position information of the user equipment.

4. The method as recited in claim 2, wherein prior to the media server receiving the location notification message from the HSS, the method further comprises:

the media server sends a subscription request to the HSS, the subscription request requesting whether the user equipment enters the geofence.

5. The method of claim 3, wherein prior to the media server receiving the location notification message from the HSS, the method further comprises:

and the media server sends a subscription request to the HSS, wherein the subscription request is used for requesting the position information of the user equipment.

6. The method according to claim 4 or 5, wherein the subscription request includes period information indicating a period for the HSS to send the location notification message.

7. The method of any of claims 4 to 6, wherein sending a subscription request to the HSS by the media server comprises:

and the media server sends the subscription request to the HSS under the condition that the user corresponding to the user equipment is a potential user in the geo-fence.

8. The method of claim 1, further comprising:

the media server receiving a location notification message from the user device, the location notification message including information of the geofence;

wherein the determining that the user device enters a geofence comprises;

the media server determines that the user equipment enters the geofence according to the location notification message.

9. The method according to any one of claims 1 to 8, further comprising:

the media server sends the information of the geo-fence to an advertisement delivery server;

wherein the determining advertising content according to the information of the geo-fence comprises:

the advertisement putting server determines advertisement content according to the information of the geo-fence;

and the advertisement delivery server sends the identification of the advertisement content to the media server.

10. The method of claim 9, further comprising:

the advertisement putting server receives a call type identifier, wherein the call type identifier is used for indicating the call type;

wherein the determining, by the advertisement delivery server, the advertisement content according to the information of the geo-fence comprises:

and the advertisement putting server determines the advertisement content according to the information of the geo-fence and the call type.

11. The method of claim 9, wherein the determining, by the advertising server, the advertising content based on the information about the geofence comprises:

and the advertisement putting server determines the advertisement content according to the information of the geo-fence and the characteristic information of the user.

12. The method of claim 10 or 11, wherein the triggering the user device to present the advertising content comprises:

the media server sends the advertising content to the user equipment;

the user device presents the advertising content.

13. A method of presenting advertising content, comprising:

a Home Subscriber Server (HSS) detects the position information of user equipment in real time;

the HSS determines that the user equipment enters a geo-fence according to the position information of the user equipment;

and the HSS sends a position notification message to a media server, wherein the position notification message comprises the identification of the user equipment and the information of the geo-fence, and the identification of the user equipment and the information of the geo-fence are used for determining the advertisement content presented by the user equipment.

14. The method as recited in claim 13, wherein prior to the HSS sending the location notification message to the media server, the method further comprises:

the HSS receives a subscription request from the media server requesting whether the user equipment enters a geofence.

15. The method of claim 14, wherein the subscription request comprises period information indicating a period for the HSS to send the location notification message.

16. A method of presenting advertising content, comprising:

the user equipment detects the position information of the user equipment in real time;

the user device determining that it enters a geofence;

the user equipment sends a position notification message to an advertisement management server, wherein the position notification message comprises the information of the geo-fence, and the information of the geo-fence is used for determining advertisement content.

17. The method of claim 16, wherein the user device, prior to determining that the user device entered the geofence, further comprises:

and the user equipment starts the monitoring program of the geo-fence when detecting the calling call initiation message.

18. A method of presenting advertising content, comprising:

the advertisement putting server receives the information of the geo-fence;

the advertisement putting server determines target advertisement content from an advertisement inventory according to the information of the geo-fence;

and the advertisement delivery server sends the identification of the target advertisement content to the media server.

19. The method of claim 18, further comprising:

the advertising server receiving an identification of a call type from the media server;

wherein the determining, by the advertisement delivery server, the target advertisement content from the advertisement inventory according to the information of the geo-fence comprises:

and the advertisement putting server determines target advertisement content from the advertisement inventory according to the information of the geo-fence and the call type.

20. The method of claim 18 or 19, wherein the advertising server determining targeted advertising content from an advertising inventory based on the information about the geofence comprises:

and the advertisement putting server determines the target advertisement content from the advertisement inventory according to the characteristic information of the user and the information of the geo-fence.

21. A system for presenting advertising content, comprising:

a media server to determine that a user device enters a geofence during a user device call;

the advertisement putting server is used for determining advertisement content according to the information of the geo-fence and sending the identification of the advertisement content to the media server;

the media server is further configured to trigger the user equipment to present the advertisement content.

22. The system of claim 21, further comprising an advertising management server configured to forward information of a geofence between the user device and the media server, the information of the geofence indicating entry of the user device into the geofence.

23. The system of claim 21 or 22, further comprising a user device for presenting the advertising content.

24. An apparatus for presenting advertising content, configured to perform the method of any of claims 13-20.

25. An apparatus for presenting advertising content, comprising a processor and a memory, the memory for storing program instructions, the processor for invoking the program instructions to perform the method of any of claims 1-20.

26. A computer-readable storage medium, characterized in that the computer-readable medium stores program code for execution by a device, the program code comprising instructions for performing the method of any of claims 1 to 20.

27. A chip comprising a processor and a data interface, the processor reading instructions stored on a memory through the data interface to perform the method of any one of claims 1 to 20.