CN104427481A - System and business implement method for polyphonic ringtone advertisement related to position and personal data - Google Patents
System and business implement method for polyphonic ringtone advertisement related to position and personal data Download PDFInfo
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- CN104427481A CN104427481A CN201310378184.0A CN201310378184A CN104427481A CN 104427481 A CN104427481 A CN 104427481A CN 201310378184 A CN201310378184 A CN 201310378184A CN 104427481 A CN104427481 A CN 104427481A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/02—Services making use of location information
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/12—Messaging; Mailboxes; Announcements
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Abstract
The invention provides a system and a business implement method for polyphonic ringtone advertisements. Based on physical locations of terminals of mobile communication users and user personal data, through analysis, the system accurately matches polyphonic ringtone advertisement putting requirements of an advertiser with potential customers, and realizes an objective of accurate putting of polyphonic ringtone advertisements. The polyphonic ringtone advertisement system comprises a polyphonic ringtone advertisement business system, a mobile terminal side application system, a user data base system, an advertisement platform system, and a data network. Through the system and the method, a polyphonic ringtone advertisement matched with the physical location of a mobile communication user and personnel characteristics can replace monotonous pip-pip tone. The advertisement system based on polyphonic ringtones is initiated, and polyphonic ringtone advertisement types are enriched.
Description
Technical field
The present invention relates to color bell advertisement business, especially a kind of color bell advertisement system of being associated with position and personal data and service implementation method is provided, both dull telephone ringback tone can be substituted with color bell advertisement by this system, bring personalized useful information to mobile communication subscriber, the color bell advertisement that can also realize advertiser precisely throws in demand.
Background technology
" CRBT " is a kind of personalized ring back tone service, is generally customized by called subscriber, for calling subscriber provides one section of melodious music or greeting to carry out the business of alternative common ring-back tone.Advertising business based on CRBT is generally formulated by called subscriber/user's institutional affiliation, when calling subscriber calls, listens to the CRBT recording that called subscriber/user's institutional affiliation is recorded.
Traditional color bell advertisement can meet the general publicity and marketing requirement of enterprise, but there are 2 deficiencies: first, audient is limited in scope, only have the calling subscriber initiatively dialing related telephone just can become the recipient of color bell advertisement, and now these users have often become the client of enterprise, color bell advertisement for the effect of storage user much larger than increment user.The second, it is single that current color bell advertisement plays pattern, all plays same advertisement, can not accomplish personalization for all users.
Along with the reinforcement of mobile communication subscriber personalization consciousness, enterprise needs more personalized color bell advertisement, also need color bell advertisement form more initiatively simultaneously, Mining Incremental user, especially by simple and convenient mode, advertising is carried out to the potential user near enterprise's contact point, and then promote the accuracy of color bell advertisement and personalized level.Summary of the invention
Key in summary of the invention herein and describe paragraph.
Summary of the invention
In view of this, the object of the present invention is to provide a kind of color bell advertisement system and service implementation method, native system, based on mobile communication subscriber physical location and personal data, meets the color bell advertisement of advertiser in particular locality/position and throws in precision and accuracy requirement.Mobile communication subscriber by native system, while dialed phone, can the color bell advertisement that matches with position and personal information of uppick, the extra returns (as rate preferential price of conversing) using this business can be obtained while obtaining relevent information; Advertiser is by native system, and the precision color bell advertisement that can realize for potential user is thrown in, and improves input effect and the accuracy of advertisement.
Series technical project of the present invention is as follows.
The technical problem to be solved in the present invention is to provide a kind of color bell advertisement system and service implementation method, it is characterized in that this ad system fully combines and use physical location and the personal data of calling party's mobile communication subscriber, by analyzing the exact matching realized between color bell advertisement and data, increase the accurate of color bell advertisement and precision degree with this.
For solving the problems of the technologies described above, first aspect of the present invention is to provide a kind of by color bell advertisement operation system, mobile terminal side application system, User database system, advertisement platform system, and the color bell advertisement system of data network composition.Wherein, described color bell advertisement operation system, realize in system side, identification is opened for realizing user's Ring Back Tone service, mobile communication subscriber color bell advertisement system opens/closes/inquires about, advertiser bids to color bell advertisement right of broadcasting, color bell advertisement mates with mobile communication subscriber, color bell advertisement is play and registration, color bell advertisement charging, and mobile communication subscriber listens to registration and the exchange that color bell advertisement obtains integration.
Described mobile terminal side application system, realizes in subscriber terminal side, for realizing the opening/close of color bell advertisement system/inquire about application, terminal physical position information and transmission in end side, and the application of mobile communication subscriber accumulated point exchanging and access.
Described User database system, realize in system side, for realizing collection, the storage of mobile communication subscriber personal data and safeguarding, and in User database system based on data, obtain user tag by data analysis technique, store, arrange, safeguard and upgrade user tag.
Described advertisement platform system, realize in system side, for realizing applying for adding the advertiser of color bell advertisement system and the examination & verification of color bell advertisement and registration, color bell advertisement storage in a database, safeguarding, calling and renewal, advertiser plays the inquiry access of situation for color bell advertisement, and the disbursement and sattlement of advertiser in color bell advertisement system.
Described data network, refers to the network completing communication process, data transport functions between color bell advertisement operation system, mobile terminal side application system, User database system, advertisement platform system.
According to a second aspect of the invention, provide a kind of system constituting method and functional module structure composed of color bell advertisement operation system, wherein, comprise color bell advertisement register system module, color bell advertisement matching system module, color bell advertisement broadcasting registration and billing system module, and integrating system module.
So-called color bell advertisement register system module, refers to whether open Ring Back Tone service for inquiring user, and provides the system opening/close color bell advertisement system service.Wherein, comprise CRBT open inquiry submodule and color bell advertisement system open/close/inquire about submodule.
CRBT opens inquiry submodule, whether opens Ring Back Tone service voluntarily for inquiring about callee's communication user, and the CRBT content of its setting.
Color bell advertisement system opens/closes/inquire about submodule, opening and closing service for color bell advertisement system, and provide color bell advertisement system to open the/query function of closed condition simultaneously.
So-called color bell advertisement matching system module, has referred to that color bell advertisement master carries out real time bid for calling party's mobile communication subscriber (i.e. color bell advertisement recipient), and has completed the system of color bell advertisement and calling party's mobile communication subscriber matching feature.Wherein, comprise color bell advertisement to bid submodule and color bell advertisement and calling subscriber's matched sub-block.
Color bell advertisement is bidded submodule, completes advertiser based on calling party at calling moment terminal positional information, and the label obtained after users personal data analysis, carries out the function of bidding, thus determines that color bell advertisement plays the ownership of authority.
Color bell advertisement and calling subscriber's matched sub-block, complete the color bell advertisement determined and play mating of authority ownership and calling party's mobile communication subscriber.
So-called color bell advertisement plays registration and billing system module, refers to record color bell advertisement broadcast information (comprise and play object, reproduction time, broadcasting place, play content), and completes the system that color bell advertisement plays billing function.Wherein, comprise color bell advertisement and play registration submodule and color bell advertisement charging submodule.
Color bell advertisement plays registration submodule, and for registering the system of color bell advertisement play content information, record content comprises color bell advertisement and plays object, time, place, content.
Color bell advertisement charging submodule, plays the system of expense record for color bell advertisement.
So-called integrating system module, referring to for for using the use integration of color bell advertisement operation system user to carry out the system managed, completing integration registration, accumulated point exchanging function.Wherein, integration registration submodule and accumulated point exchanging record sub module is comprised.
Integration registration submodule is the system of the record of completing user integration, inquiry, deletion and modify feature.
Accumulated point exchanging record sub module is that completing user uses accumulated point exchanging reward content (including but not limited to the duration of call, flow, value-added service, reward voucher, gift in kind) and carry out the system that records.
According to a third aspect of the present invention, provide a kind of system constituting method and functional module structure composed of the mobile terminal side application system for color bell advertisement business, wherein, comprise color bell advertisement and open/close application system module, terminal positional information gathering system module, and integration is inquired about and exchanges connecting system module.
Application system module is opened/closed to so-called color bell advertisement, major function accepts user's opening and closing application color bell advertisement system, complete opening/closing of color bell advertisement system, accept simultaneously and complete the inquiry work for color bell advertisement system service condition.Wherein, comprise color bell advertisement system and open application submodule, color bell advertisement system closing application submodule and color bell advertisement system use inquiry application submodule.
Color bell advertisement system opens application submodule, and major function accepts the application that user opens color bell advertisement system, and completing user is registered, accounts information is filled in, agreement is signed, system opens content by operating.
Color bell advertisement system closing application submodule, major function accepts the application that user closes color bell advertisement system, completes Account Closure, system closing content.
Color bell advertisement system uses inquiry application submodule, and major function accepts the inquiry application of user for color bell advertisement system service condition, completed inquire about and return Query Result by system.
So-called terminal positional information gathering system module, refers to for collecting and recording the system of calling party's mobile communication subscriber location data of terminals, mainly comprises mobile terminal physical positional information registration submodule, identity information registration submodule.
Mobile terminal physical positional information registration submodule, major function collects the physical location information of calling party end, includes but not limited to nodeB data, mobile communications network access LAC data belonging to RNC data, mobile communications network access belonging to gps data, dipper system data, warp/latitude, province title, districts and cities' title, district/county's title, WiFi access point data, mobile communications network access point data, mobile communication network base station access data, mobile communications network access.
Identity information registration submodule, major function is the identity information (comprising phone number, mobile phone IMEI code, mobile phone IMSI code, terminal MAC address) of record calling mobile communication user etc. and carries out contacting and transmitting with related system.
So-called integration inquiry with exchange connecting system module, refer to and obtain for by using color bell advertisement system and listening to CRBT the function system that integration carries out inquiring about and exchanging, wherein, comprise integration inquiry submodule, accumulated point exchanging access submodule.
Integration inquiry submodule, major function accepts the application that user inquire about for integration, sends integration inquiry and apply for, and return Query Result according to user's request to color bell advertisement operation system.
Accumulated point exchanging access submodule, major function accepts user integral to exchange application, user integral exchanged application and pass to color bell advertisement operation system, and return exchange result.
According to a fourth aspect of the present invention, provide a kind of system constituting method and functional module structure composed of the customer data base for color bell advertisement system, wherein, comprise user data register system module and user tag formulation system module.
So-called user data register system module, refer to completing user data record, store, call, the module of more New function, comprise identification data record and sub module stored, hobby data record and sub module stored, business usage data record and sub module stored, scope of activities data record and sub module stored, social connections data record and sub module stored, other data record and sub module stored.
Identification data registration and sub module stored, major function records and stores the identity data of user, includes but not limited to mobile communication subscriber name, sex, the age, identity card, phone number, mobile phone IMEI code, mobile phone IMSI code, terminal MAC address.
Hobby data record and sub module stored, major function records and stores the data of user interest and focus, includes but not limited to user's focus type, the keyword of concern, interest/hobby keyword.
Business usage data record and sub module stored, major function records and stores the data that user the Internet/mobile Internet business uses, include but not limited to the Internet/mobile Internet business type of service, the Internet/mobile Internet business frequency of usage, the Internet/mobile Internet business service time, the Internet/mobile Internet business uses preference, the website often used, the APP often used).
Scope of activities data record and sub module stored, major function records and stores User Activity range position data, comprises the statistics of User Activity place, scope of activities.
Social connections data record and sub module stored, major function records and stores the data of user social contact contact, comprises strong tie data (including but not limited to phone lists, IM software buddy list, SNS website buddy list) and weak contact data (including but not limited to that microblogging pays close attention to list).
Other data record and sub module stored, major function records and stores the other types data of user except above-mentioned data.
So-called user tag formulates system module, refer to by carrying out data analysis and excavation for the data in user data register system module, according to the functional module that analysis result labels to user, include user tag and formulate submodule, tag database submodule.
User tag formulates submodule, and major function is based on the personal data in user data register system module, is analyzed personal data by operation technique, for each user formulates personalized labels.
Tag database submodule, major function has been the management to user tag database, comprises establishment and the deletion of tag database, the backup of tag database, the storage of label, the reading of label, the deletion of label, the amendment of label and renewal.
According to a fifth aspect of the present invention, provide a kind of system constituting method and functional module structure composed of the advertisement platform system for color bell advertisement system, for collecting and managing customized ring back tone advertisement and advertiser.Wherein, color bell advertisement register system module, color bell advertisement Database Systems module, color bell advertisement broadcasting inquiry system module and color bell advertisement settlement system module is comprised.
So-called color bell advertisement register system module, refers to and carries out the system module of examining and registering for color bell advertisement and advertiser, wherein, includes advertiser's registration and veritifies submodule and advertisement registration and examination & verification submodule.
Advertiser's registration and veritification submodule, major function is that recording-related information is also registered for applying for that the advertiser adding color bell advertisement system carries out qualification examination.
Advertisement registration and examination & verification submodule, major function applies for that the color bell advertisement entering color bell advertisement system carries out content auditing, information registration (including but not limited to that adline, ad content, advertisement duration, advertising plane are to consumer type) for the advertiser by registering and veritifying.
So-called color bell advertisement Database Systems module, is referred to the module for being carried out data base administration by the color bell advertisement after color bell advertisement register system module registers, mainly comprises advertising database submodule.
Advertising database submodule, major function manages for the color bell advertisement database set up, and comprises establishment and the deletion of color bell advertisement database, the backup of database, the storage of color bell advertisement, the reading of color bell advertisement, the deletion of color bell advertisement, the amendment of color bell advertisement and renewal.
So-called color bell advertisement plays inquiry system module, refers to modular system color bell advertisement broadcasting situation being provided to inquiry service, mainly comprises color bell advertisement and plays inquiry submodule.
Color bell advertisement plays inquiry submodule, and major function is for advertiser provides color bell advertisement to play situation and effect (include but not limited to play accumulative duration, reproduction time is added up, and play area is added up, average single playing duration) service.
So-called color bell advertisement settlement system module, mainly refers to according to color bell advertisement broadcasting situation, carries out the system of settling accounts, mainly comprise advertisement settlement submodule between advertiser and color bell advertisement system operator.
Advertisement settlement submodule, major function plays statistics according to color bell advertisement, for color bell advertisement master provides clearing and payment services.
According to a sixth aspect of the invention, provide a kind of service implementation flow and method for first aspect, content comprises.
Step is initiated in calling: in a communication network, calling mobile communication user made a call to callee by mobile terminal, sends CRBT reception simultaneously and applies for and await a response, enter CRBT authentication step to color bell advertisement operation system.
CRBT authentication step: color bell advertisement operation system judges whether callee opens Ring Back Tone service, if open Ring Back Tone service, then returns to calling party's mobile communication subscriber by the CRBT that callee sets, terminates; If callee not yet opens Ring Back Tone service, then judge whether calling party's mobile communication subscriber has opened color bell advertisement system of the present invention, enters and opens step.
Open step: if calling party not yet opens color bell advertisement system, the invitation and explanation note/link of opening color bell advertisement system is then sent to calling party, user can select to accept the invitation and open color bell advertisement system, signature opens agreement and completing user registration, opening color bell advertisement business by downloading also installing terminal application program or other modes, entering terminal positional information register step; If calling party has opened color bell advertisement system, then directly enter terminal positional information register step.
Terminal positional information register step: the terminal positional information of end application record this calling, comprise following in a kind of or exceed nodeB data, mobile communications network access LAC data belonging to RNC data, mobile communications network access belonging to a kind of combined GPS data, dipper system data, warp/latitude, province title, districts and cities' title, district/county's title, WiFi access point data, mobile communications network access point data, mobile communication network base station access data, mobile communications network access.Record the identity information (including but not limited to identity card, phone number, IMEI code, IMSI code, terminal MAC address) of this calling calling party mobile communication subscriber simultaneously, and enter caller user tag extraction step.The terminal positional information of record and identity information are passed to User database system and color bell advertisement operation system by data network.
Calling subscriber's tag extraction step: with calling party's mobile communication subscriber identity information for keyword, extracts user's speciality label, and enters advertisement extraction step in customer data base.User's speciality label data is passed to advertisement platform system and color bell advertisement operation system by data network.
Advertisement extraction step: according to terminal positional information and calling subscriber's label of calling mobile communication user, tentatively searches relevant advertisements information and advertiser's quotation, extracts advertising message and enter advertising matches and auction step in advertising database.
Advertising matches and auction step: based on the call subscriber terminal positional information in color bell advertisement operation system and calling subscriber's label data, advertiser is organized to carry out the real-time auction of color bell sound, determine color bell advertisement content and the color bell advertisement master of broadcasting, enter color bell advertisement and play step.
Color bell advertisement plays step: the color bell advertisement determined returned to the terminal of calling mobile communication user and play by color bell advertisement operation system, recording played information (comprises color bell advertisement listener identity information simultaneously, the color bell advertisement name/number play, described advertiser's name/number, play start time, play the end time, playing duration), enter color bell advertisement charging step.
Color bell advertisement charging step: color bell advertisement operation system is carried out the charging of this color bell advertisement broadcasting and drawn an account, adjusts according to the integration of playing duration to user simultaneously.
Be further detailed below in conjunction with accompanying drawing and explain.
Accompanying drawing explanation
Fig. 1 is color bell advertisement system construction drawing of the present invention.
Fig. 2 is color bell advertisement operation system schematic diagram of the present invention.
Fig. 3 is mobile terminal side application system schematic diagram of the present invention.
Fig. 4 is User database system schematic diagram of the present invention.
Fig. 5 is advertisement platform system schematic diagram of the present invention.
Fig. 6 is the flow chart that user of the present invention uses color bell advertisement business.
Accompanying drawing explanation
As shown in Figure 1, it is the structure chart of color bell advertisement system of the present invention, wherein, the part compositions such as color bell advertisement operation system (A01), mobile terminal side application system (B01), User database system (C01), advertisement platform system (D01), data network (E01, E02, E03) are included.
Wherein, described color bell advertisement operation system (A01) realizes in system side, identification is opened for realizing user's Ring Back Tone service, mobile communication subscriber color bell advertisement system opens/closes/inquires about, advertiser bids to color bell advertisement right of broadcasting, the matching process of color bell advertisement and mobile communication subscriber, and color bell advertisement is play and registration, color bell advertisement charging, mobile communication subscriber listens to registration and the exchange that color bell advertisement obtains integration.In color bell advertisement system, color bell advertisement operation system is in core status, partly carries out being connected and exchanges data respectively by data network (E01, E02, E03) with mobile terminal side application system (B01), User database system (C01), advertisement platform system (D01) etc.Described auction refers to the bid process that the color bell sound listened to specific time point calling mobile communication user is subject matter, includes but not limited to that English auction, lotus formula are auctioned, and the price-bidding model derived thus.Described matching process refers to realize mobile communication subscriber and color bell advertisement content, the mating of color bell advertisement form by data analysis technique.
Described mobile terminal side application system (B01), realize in subscriber terminal side, be connected with color bell advertisement operation system (A01) by data network (E01), be mainly mobile communication subscriber and the opening/close of color bell advertisement system/inquire about application is provided, and the user terminal side interface of accumulated point exchanging application, simultaneously for real-time collecting and the transmission of terminal physical position information.Described physical location, comprise following in a kind of or exceed a kind of combination: nodeB data, mobile communications network access LAC data belonging to RNC data, mobile communications network access belonging to gps data, dipper system data, warp/latitude, province title, districts and cities' title, district/county's title, WiFi access point data, mobile communications network access point data, mobile communication network base station access data, mobile communications network access.
Described User database system (C01), realize in system side, be connected with color bell advertisement operation system (A01) by data network (E02), by the collection of database technique mobile communication subscriber personal data, store, call and maintenance, simultaneously according to data in User database system, obtain user tag by data analysis technique, and store, arrange, safeguard and upgrade user tag.Described users personal data, comprise: identification data (comprising: name, sex, age, identity card, phone number, mobile phone IMEI code, mobile phone IMSI code, terminal MAC address), hobby data (comprising: focus type, the keyword paid close attention to, interest/hobby keyword), business usage data (comprising: the Internet/mobile Internet business type of service, the Internet/mobile Internet business frequency of usage, the Internet/mobile Internet business service time, the Internet/mobile Internet business uses preference, the website of frequent use, the APP of frequent use), scope of activities data (comprising: activity venue data, scope of activities data), social connections data (comprising: phone lists, IM software buddy list, SNS website buddy list, microblogging pays close attention to list).Described data analysis technique, comprises the label formulation technology based on personal data, large data analysis technique, and comprises following a kind of or exceed a kind of combination: excavate in full, pattern analysis, pattern recognition, collaborative filtering, sentiment analysis, semantics recognition.
Described advertisement platform system (D01), realize in system side, be connected with color bell advertisement operation system (A01) by data network (E03), for realizing applying for adding the advertiser of color bell advertisement system and the examination & verification of color bell advertisement and registration, color bell advertisement storage in a database, safeguarding, calling and renewal, advertiser plays the inquiry access of situation for color bell advertisement, and the disbursement and sattlement of advertiser in color bell advertisement system.
Described data network (E01, E02, E03), refer to the network completing communication process, data transport functions between color bell advertisement operation system, mobile terminal side application system, User database system, advertisement platform system, include but not limited to telecommunications 2G net, telecommunications 3G net, telecommunications 4G net, telecommunications 5G net, optical networking, IP network, Ethernet, the Internet, mobile Internet, CHINA RFTCOM Co Ltd, communication-satellite network.
As shown in Figure 2, it is color bell advertisement operation system schematic diagram of the present invention, wherein, comprise color bell advertisement register system module (A01-1), color bell advertisement matching system module (A01-2), color bell advertisement broadcasting registration and billing system module (A01-3), and integrating system module (A01-4).
Wherein, described color bell advertisement register system module (A01-1), major function is whether inquiry (called) communication user opens Ring Back Tone service, and provides the system of the opening/close of color bell advertisement system/inquiry service.Wherein, comprise CRBT open inquiry submodule (A01-1-1) and color bell advertisement system open/close/inquire about submodule (A01-1-2).
CRBT opens inquiry submodule (A01-1-1), for sending instruction or calling the related system of telecom operators or service provider, whether open Ring Back Tone service to inquire about callee's communication user, return Query Result (comprise and whether open CRBT, setting CRBT).
Color bell advertisement system opens/closes/inquire about submodule (A01-1-2), and provide opening and closing service of color bell advertisement system for realizing, and realize color bell advertisement system mode query function, return opening/closing state value.
Described color bell advertisement matching system module (A01-2), major function is the result and data that return according to mobile terminal side application system (B01), User database system (C01) and advertisement platform system (D01), color bell advertisement master is organized to carry out real time bid for calling party's mobile communication subscriber (i.e. color bell advertisement recipient), determine the right of attribution that color bell advertisement is play, and realize mating of color bell advertisement and calling party's mobile communication subscriber.Wherein, comprise color bell advertisement to bid submodule (A01-2-1) and color bell advertisement and calling subscriber's matched sub-block (A01-2-2).
Color bell advertisement is bidded submodule (A01-2-1), major function is that the calling party's mobile communication subscriber provided with mobile terminal side application system (B01) is calling out moment terminal positional information, and based on the calling mobile communication individual subscriber label that provides of User database system (C01), organize the potential interested advertiser after advertisement platform system (D01) screening to carry out auction, and then determine that color bell advertisement plays the ownership of authority.Described auction refers to the bid process that the color bell sound listened to specific time point calling mobile communication user is subject matter, includes but not limited to that English auction, lotus formula are auctioned, and the price-bidding model derived thus.
Color bell advertisement and calling subscriber's matched sub-block (A01-2-2), mainly complete the coupling of color bell advertisement broadcasting authority ownership and the calling party's mobile communication subscriber determined and dock.
Described color bell advertisement plays registration and billing system module (A01-3), and major function is record color bell advertisement broadcast information (comprise and play object, reproduction time, broadcasting place, play content), and completes the system that color bell advertisement plays billing function.Wherein, comprise color bell advertisement and play registration submodule (A01-3-1) and color bell advertisement charging submodule (A01-3-2).
Color bell advertisement plays registration submodule (A01-3-1), and for registering the system of color bell advertisement play content information, record content includes but not limited to object that color bell advertisement plays, time, place, and the content of color bell advertisement, affiliated advertiser.
Color bell advertisement charging submodule (A01-3-2), major function plays for color bell advertisement to carry out charging, completes the record of initial data and the generation of related statements, and provide Data support for clearing.
So-called integrating system module (A01-4), major function is that completing user passes through to use color bell advertisement system to obtain management and the enforcement of the record, registration, exchange etc. of integration.Wherein, integration registration submodule (A01-4-1) and accumulated point exchanging record sub module (A01-4-1) is comprised.
Integration registration submodule (A01-4-1) is the system of the record of completing user integration, inquiry, deletion and modify feature.
Accumulated point exchanging record sub module (A01-4-2) realizes user to use accumulated point exchanging to reward the system of content.Described award content, includes but not limited to use the accumulated point exchanging duration of call, uses accumulated point exchanging data traffic, use accumulated point exchanging value-added service, use accumulated point exchanging reward voucher, uses accumulated point exchanging gift in kind.
As shown in Figure 3, it is color bell advertisement operation system schematic diagram of the present invention, wherein, include and comprise color bell advertisement and open/close application system module (B01-1), Information Collection System module (B01-2), and integration inquiry with exchange connecting system module (B01-3).
Wherein, application system module (B01-1) is opened/closed to described color bell advertisement, what major function was to provide that user interface submits color bell advertisement system in order to completing user opens/closes application, acceptance simultaneously also completing user for the inquiry of color bell advertisement system service condition.Wherein, comprise color bell advertisement system and open application submodule (B01-1-1), color bell advertisement system closing application submodule (B01-1-2) and color bell advertisement system use inquiry application submodule (B01-1-3).
Color bell advertisement system opens application submodule (B01-1-1), and major function accepts the application that user opens color bell advertisement system, and by the registration of associative operation completing user, the content such as accounts information is filled in, agreement is signed, system is opened.
Color bell advertisement system closing application submodule (B01-1-2), major function accepts the application that user closes color bell advertisement system, completes Account Closure, information deletion, system closing content.
Color bell advertisement system uses inquiry application submodule (B01-1-3), and major function is to provide interface and inquires about oneself for color bell advertisement system service condition for user, and returns relevant query result.
Described Information Collection System module (B01-2), it is of paramount importance module in color bell advertisement operation system, major function collects calling party's mobile communication subscriber location data of terminals and identity data, passes in color bell advertisement operation system (A01), User database system (C01) relevant to connection module by related data by data network (E01, E02).Wherein, in color bell advertisement operation system (A01) is that color bell advertisement is bidded (A01-2-1) to connection module, for using communications user terminal position data as one of original input data in bid process; In User database system (C01) is tag database (C01-2-2) to connection module, for taking identity information as the label data in keyword extraction tag database.Wherein, mobile terminal physical positional information registration submodule (B01-2-1) and identity information registration submodule (B01-2-2) is mainly included.
Mobile terminal physical positional information registration submodule (B01-2-1), major function collects the physical location information of calling party end, includes but not limited to nodeB data, mobile communications network access LAC data belonging to RNC data, mobile communications network access belonging to gps data, dipper system data, warp/latitude, province title, districts and cities' title, district/county's title, WiFi access point data, mobile communications network access point data, mobile communication network base station access data, mobile communications network access.
Identity information registration submodule (B01-2-2), major function is the identity information (comprising phone number, mobile phone IMEI code, mobile phone IMSI code, terminal MAC address) of record calling mobile communication user etc. and carries out contacting and transmitting with related system.
So-called so-called integration inquiry with exchange connecting system module (B01-3), major function is to by using color bell advertisement system and listening to the function system that integration that CRBT obtains inquires about and exchange.Wherein, comprise integration inquiry submodule (B01-3-1), accumulated point exchanging access submodule (B01-3-2).
Integration inquiry submodule (B01-3-1), major function sends integration inquiry application according to user's request to color bell advertisement operation system, and return Query Result, register (A01-4-1) by data network (E01) with the integration in color bell advertisement operation system (A01) and dock.
Accumulated point exchanging access submodule (B01-3-2), major function accepts user integral to exchange application, user integral is exchanged application and pass to color bell advertisement operation system, and return exchange result, docked with the accumulated point exchanging record (A01-4-2) in color bell advertisement operation system (A01) by data network (E02).
As shown in Figure 4, be User database system schematic diagram of the present invention, wherein, comprise user data register system module (C01-1) and user tag formulation system module (C01-2).
Described user data register system module (C01-1), major function be for users personal data record, store, call, and the function such as renewal, formulate the input of system module (C01-2) in this, as user tag.The data of this module record comprise various structural data, comprise semi-structured data and unstructured data simultaneously.Concrete users personal data logging modle comprises identification data record and sub module stored (C01-1-1), hobby data record and sub module stored (C01-1-2), business usage data record and sub module stored (C01-1-3), scope of activities data record and sub module stored (C01-1-4), social connections data record and sub module stored (C01-1-5), other data record and sub module stored (C01-1-6).
Identification data registration and sub module stored (C01-1-1), major function records and stores the identity data of user, for embodying the identity speciality of user.Described identity data, includes but not limited to mobile communication subscriber name, sex, the age, identity card, phone number, mobile phone IMEI code, mobile phone IMSI code, terminal MAC address.
Hobby data record and sub module stored (C01-1-2), major function records and stores the data of user interest and focus, and these data reflect the information such as hobby, focus, taste style of user.Described user interest and the data of focus, include but not limited to user's focus type, the keyword of concern, interest/hobby keyword.
Business usage data record and sub module stored (C01-1-3), major function records and stores the data that user the Internet/mobile Internet business uses, and these data reflect behavioural characteristic time user uses the Internet/mobile Internet various different business and consumption habit.The data that described user the Internet/mobile Internet business uses, include but not limited to the Internet/mobile Internet business type of service, the Internet/mobile Internet business frequency of usage, the Internet/mobile Internet business service time, the Internet/mobile Internet business uses preference, the website of frequent use, the APP often used).
Scope of activities data record and sub module stored (C01-1-4), major function records and stores User Activity range position data, comprises the statistics of User Activity place, scope of activities.
Social connections data record and sub module stored (C01-1-5), major function be record and store user social contact contact data, these data reflect the information such as the social scope of user, relate to the problems such as privacy of user, can carry out anonymization process if waited in use.The data of described user social contact contact, comprise strong tie data (including but not limited to phone lists, IM software buddy list, SNS website buddy list) and weak contact data (including but not limited to that microblogging pays close attention to list).
Other data record and sub module stored (C01-1-6), major function records and stores the other types data of user except above-mentioned data.
Described user tag formulates system module (C01-2), major function is according to the data in user data register system module (C01-1), pass through data analysis technique, personalized labels is formulated to each user, set up tag database personalized labels is managed, the personalized input signing to bid as advertisement platform system (D01) and color bell advertisement (A01-2-1) will be marked.Described data analysis technique, comprises the label formulation technology based on personal data, large data analysis technique, and comprises following a kind of or exceed a kind of combination: excavate in full, pattern analysis, pattern recognition, collaborative filtering, sentiment analysis, semantics recognition.Wherein, include user tag and formulate submodule (C01-2-1), tag database submodule (C01-2-2).
User tag formulates submodule (C01-2-1), and major function is based on the personal data in user data register system module (C01-1), is analyzed, for each user formulates personalized labels by usage data analytical technology to personal data.
Tag database submodule (C01-2-2), major function is that the personalized labels building database obtained for user tag formulation submodule (C01-2-1) manages, comprise establishment and the deletion of tag database, the backup of tag database, the storage of label, the reading of label, the deletion of label, the amendment of label and renewal.
As shown in Figure 5, advertisement platform system schematic diagram of the present invention, wherein, color bell advertisement register system module (D01-1), color bell advertisement Database Systems module (D01-2), color bell advertisement broadcasting inquiry system module (D01-3) and color bell advertisement settlement system module (D01-4) is comprised.
Described color bell advertisement register system module (D01-1), major function registers for color bell advertisement and advertiser, carries out necessary examination simultaneously and examine.Wherein, include advertiser's registration and veritify submodule (D01-1-1) and advertisement registration and audit submodule (D01-1-2).
Advertiser's registration and veritify submodule (D01-1-1), major function is that advertiser registers, and the advertiser simultaneously adding color bell advertisement system for application in advertisement platform system carries out qualification examination, and recording-related information is also registered.
Examination & verification submodule (D01-1-2), major function carries out content auditing for the color bell advertisement of the advertiser by registering and veritifying, and the registration of color bell advertisement information.Described color bell advertisement information, includes but not limited to that adline, ad content, advertisement duration, advertising plane are to consumer type.
Described color bell advertisement Database Systems module (D01-2), major function is for by the color bell advertisement after color bell advertisement register system module (D01-1) examination & verification and registration, is managed by database.Mainly comprise advertising database submodule (D02-1-1).
Advertising database submodule (D02-1-1), for set up color bell advertisement database go forward side by side line pipe reason, content comprises the establishment/deletion/backup of color bell advertisement database, the storage of color bell advertisement, the reading of color bell advertisement, the deletion of color bell advertisement, the renewal of color bell advertisement.
Inquiry system module (D01-3) is play in described bell advertisement, major function is for color bell advertisement master provides the color bell advertisement of inquiry oneself to play the interface of situation and service, plays register (A01-3-1) and undertaken being connected and exchanges data by data network (E03) with color bell advertisement.Wherein, mainly comprise color bell advertisement and play inquiry submodule (D01-3-1).
Color bell advertisement plays inquiry submodule (D01-3-1), and major function is that include but not limited to play accumulative duration, reproduction time is added up, and play area is added up, average single playing duration for advertiser provides color bell advertisement to play situation and effort service.
Described color bell advertisement settlement system module (D01-4), for between advertiser and color bell advertisement system operator, play situation according to color bell advertisement carry out the clearing of expense and transfer, undertaken being connected and data transmission by data network (E03) and color bell advertisement charging (A01-3-2).Wherein, advertisement settlement submodule (D01-4-1) is mainly comprised.
Advertisement settlement submodule (D01-4-1), major function plays statistics according to color bell advertisement, for color bell advertisement master provides clearing and payment services.
As shown in Figure 6, be the flow chart that user of the present invention uses color bell advertisement business, comprise following content.
In S01 calling terminal dialing phone, calling mobile communication user made a call to callee by mobile terminal, simultaneously sends CRBT to color bell advertisement operation system and receive and apply for and await a response, and enters S02 and judge calledly whether open CRBT.
Judge called whether having opened in CRBT at S02, color bell advertisement operation system judges whether callee opens Ring Back Tone service, if open Ring Back Tone service, then returns the CRBT of callee's setting, enters S15 and terminate; If callee not yet opens Ring Back Tone service, then judge whether calling party's mobile communication subscriber has opened color bell advertisement system of the present invention, enter S03 and judge whether caller has opened color bell advertisement system.
Judge whether caller has opened in color bell advertisement system at S03, color bell advertisement operation system is according to whether opening color bell advertisement system, enter different step: if calling mobile communication user not yet opens color bell advertisement system, then enter S04 and judge whether caller is agreed to open color bell advertisement system; If calling mobile communication user has opened color bell advertisement system, then the identification of S06 caller information and record are entered.
Judge whether caller is agreed to open in color bell advertisement system at S04, color bell advertisement system sends the invitation and explanation note/link of opening color bell advertisement system to calling mobile communication user, user selects: if select refusal to accept the invitation, then enter S15 and terminate; If select to accept the invitation, then enter S05 color bell advertisement open-minded.
In S05 color bell advertisement is opened, help user to complete by modes such as voice, note, mobile Internet/internet links and open agreement signature and user's registration, by downloading and installing terminal applies or other modes open color bell advertisement business of the present invention, enter the identification of S06 caller information and record.
In the identification of S06 caller information and record, mobile terminal side application system records terminal positional information and the identity information that this time proposes the calling mobile communication user of call request, and passed to User database system (C01) and color bell advertisement operation system (A01), enter S07 and call calling subscriber's database.
Call in calling subscriber's database at S07, with the subscriber identity information provided in the identification of S06 caller information and record for keyword, search corresponding record in a database, enter S08 calling subscriber's speciality tag extraction.
In S08 calling subscriber's speciality tag extraction, extract the speciality label of the calling mobile communication user that User database system is worked out by data analysis process, data are passed to advertisement platform system (D01) and color bell advertisement operation system (A01) by data network, enters S09 ad data library inquiry and call.
At S09 ad data library inquiry and in calling, will according to calling mobile communication position information of user's terminal and user's speciality label data, tentatively search in advertising database the interested potential advertiser of calling party and its color bell advertisement information, enter S10 and notify advertiser.
Notify in advertiser at S10, notify the main access auction bidding system of relevant advertisements by advertisement platform system (D01), enter S11 advertisement auction.
In S11 advertisement auction, based on the call subscriber terminal positional information in color bell advertisement operation system and calling subscriber's label data, advertiser is organized to carry out the real-time auction of color bell sound.Described real-time auction refers to the bid process that the color bell sound listened to specific time point calling mobile communication user is subject matter, includes but not limited to that English auction, lotus formula are auctioned, and the price-bidding model derived thus.Enter mating of S12 advertisement and user.
In the mating of S12 advertisement and user, the advertiser and advertisement thereof that obtain color bell advertisement right of broadcasting are mated with calling mobile communication user, enter S13 calling terminal side polyphonic ringtone playing and registration in S11 advertisement auction.
In S13 calling terminal side polyphonic ringtone playing and registration, the color bell advertisement determined returned to the terminal of calling mobile communication user and play by color bell advertisement operation system, simultaneously the information such as recording played time started, end time, enters S14 charging/integration and transfers.
In S14 charging/integration transfers, listen to the situation of color bell advertisement according to calling mobile communication user, situation is play for this color bell advertisement and keeps accounts, adjust the integration of user in color bell advertisement system simultaneously, enter S15 and terminate, complete.
Finally, should be noted that: above embodiment is only in order to illustrate technical scheme of the present invention but not to the time limit; Although with reference to preferred embodiment to invention has been detailed description, those of ordinary skill in the field should be appreciated that still can carry out equivalent replacement to the specific embodiment of the present invention amendment or to portion of techniques feature; And not departing from the spirit of technical solution of the present invention, it all should be encompassed in the middle of the technical scheme scope of request of the present invention protection.
Claims (10)
1. the color bell advertisement be associated with position and personal data, it is characterized in that, it is a kind of advertisement form using CRBT as communication media, based on mobile communication subscriber terminal physical position information and mobile communication subscriber personal data, pass through data analysis technique, and advertisement auction, realize the exact matching of color bell advertisement and mobile communication subscriber, be reached through the object that CRBT realizes advertising and propagation.
2. according to the color bell advertisement that a kind of and position described in claim 1 and personal data are associated, it is characterized in that, described color bell advertisement refers to the advertisement form using CRBT as advertising vehicle, comprises based on sound, multimedia mode.
3. according to the color bell advertisement that a kind of and position described in claim 1 and personal data are associated, it is characterized in that, described mobile communication subscriber terminal refers to each Terminal Type with mobile call function, comprises mobile phone terminal, Pad terminal, all kinds of Worn type terminal.
4. according to the color bell advertisement that a kind of and position described in claim 1 and personal data are associated, it is characterized in that, described mobile communication subscriber terminal physical position information refers to the physical location data residing for terminal, comprise following in a kind of or exceed a kind of combination: gps data, dipper system data, warp/latitude, province title, districts and cities' title, district/county's title, WiFi access point data, mobile communications network access point data, mobile communication network base station access data, RNC data belonging to mobile communications network access, nodeB data belonging to mobile communications network access, mobile communications network access LAC data.
5. according to the color bell advertisement that a kind of and position described in claim 1 and personal data are associated, it is characterized in that, described mobile communication subscriber personal data refer to the data describing and embody mobile communication subscriber speciality, comprise following a kind of or exceed a kind of combination: identification data (comprising: name, sex, age, identity card, phone number, mobile phone IMEI code, mobile phone IMSI code, terminal MAC address), hobby data (comprising: focus type, the keyword paid close attention to, interest/hobby keyword), business usage data (comprising: the Internet/mobile Internet business type of service, the Internet/mobile Internet business frequency of usage, the Internet/mobile Internet business service time, the Internet/mobile Internet business uses preference, the website of frequent use, the APP of frequent use), scope of activities data (comprising: activity venue data, scope of activities data), social connections data (comprising: phone lists, IM software buddy list, SNS website buddy list, microblogging pays close attention to list).
6. according to the color bell advertisement that a kind of and position described in claim 1 and personal data are associated, it is characterized in that, described data analysis technique, comprises the label formulation technology based on data, large data analysis technique, and comprise following a kind of or exceed a kind of combination: excavate in full, pattern analysis, pattern recognition, collaborative filtering, sentiment analysis, semantics recognition; Described advertisement auction refers to that advertiser is by English auction, the auction of lotus formula, and the auction pattern derived thus, or the mode of agreement, obtains the broadcasting authority of the advertisement CRBT of the specific time point ringing tone of calling mobile communication user.
7. the color bell advertisement system be associated with position and personal data, is characterized in that, comprises color bell advertisement operation system, mobile terminal side application system, User database system, advertisement platform system, data network composition.
8. wherein, according to the color bell advertisement system that a kind of and position described in claim 7 and personal data are associated, it is characterized in that: described color bell advertisement operation system, realize in system side, identification is opened for realizing user's CRBT, mobile communication subscriber color bell advertisement system opens/closes/inquires about, advertiser bids to color bell advertisement right of broadcasting, color bell advertisement mates with mobile communication subscriber, color bell advertisement is play and registration, color bell advertisement charging, mobile communication subscriber listens to registration and the exchange that color bell advertisement obtains integration; Described mobile terminal side application system, realizes the opening/close of color bell advertisement system/inquire about application, terminal physical position information and transmission in subscriber terminal side, and the application of mobile communication subscriber accumulated point exchanging and access; Described User database system, realize in system side, for realize mobile communication subscriber personal data collection, store, call and maintenance, and by obtaining user tag to data analysis in User database system, and store, arrange, call, safeguard and upgrade user tag; Described advertisement platform system, realize in system side, for realizing applying for adding the advertiser of color bell advertisement system and the examination & verification of color bell advertisement and registration, color bell advertisement storage in a database, safeguarding, calling and renewal, advertiser plays the inquiry access of situation for color bell advertisement, and the disbursement and sattlement of advertiser in color bell advertisement system; Described data network, refer to the network completing communication process, data transport functions between color bell advertisement operation system, mobile terminal side application system, User database system, advertisement platform system, include but not limited to telecommunications 2G net, telecommunications 3G net, telecommunications 4G net, telecommunications 5G net, optical networking, IP network, Ethernet, the Internet, mobile Internet, CHINA RFTCOM Co Ltd, communication-satellite network.
9. the color bell advertisement service implementation method be associated with position and personal data, it is characterized in that, comprise the following steps: step is initiated in calling, and CRBT authentication step, opens step, terminal positional information register step, calling subscriber's tag extraction step, advertisement extraction step, advertising matches and auction step, color bell advertisement plays step, color bell advertisement charging step.
10. wherein, according to the color bell advertisement service implementation method that a kind of and position described in claim 9 and personal data are associated, it is characterized in that: step is initiated in described calling, it is characterized in that, dial-up application is initiated for calling mobile communication user, send CRBT reception to color bell advertisement operation system apply for and await a response simultaneously, enter CRBT authentication step; Described dial-up, comprises the calling connected based on telecommunications network link, based on the calling that IP technology connects; Described CRBT authentication step, is characterized in that, for judging that called mobile communication subscriber CRBT opens situation, and calling mobile communication user color bell advertisement system opens situation, enters and opens step or terminal positional information register step; Described opens step, it is characterized in that, opens color bell advertisement business for calling mobile communication user, enters terminal positional information register step; Described opens color bell advertisement system, refer to by one or more mode combinations following (APP pattern, WAP pattern, short message pattern, multimedia messages pattern, voice call mode, WEB pattern, PTT pattern, email mode, instant messaging pattern) accept color bell advertisement system and open agreement and sign, fill in user profile, setting user name and password completing user registration, and download and installing terminal application, open color bell advertisement business; Described terminal positional information register step, it is characterized in that, for recording and storing the physical location information of calling mobile communication user terminal, and calling mobile communication subscriber identity information, and enter caller user tag extraction step, mobile communication subscriber terminal physical position information is passed to the related system in advertising matches and auction step simultaneously; Described physical location information is identical with the terminal physical position in claim 4; Described calling subscriber's tag extraction step, is characterized in that, for according to calling mobile communication subscriber identity information, extracts user tag, enters advertisement extraction step, user tag data are passed to the related system in advertising matches and auction step simultaneously; Described label is based on personal data, the multitude of descriptive text for embodying individual subscriber feature obtained by data analysis, figure, multimedia; Described personal data are identical with the personal data in claim 5; Described advertisement extraction step, it is characterized in that, for according to mobile communication subscriber terminal positional information and user tag, in advertising database, preliminary search coupling color bell advertisement information and advertiser's quotation, extract advertising message and also enter advertising matches and auction step; Described advertising matches and auction step, is characterized in that, for the real-time auction organizing advertiser to carry out the calling mobile communication user color bell sound of specific time point, determines color bell advertisement content and the color bell advertisement master of broadcasting, enter color bell advertisement and play step; Described real-time auction refers to the bid process that the color bell sound listened to specific time point calling mobile communication user is subject matter, and auction formats includes but not limited to that English auction, lotus formula are auctioned, and the price-bidding model derived thus; Described color bell advertisement plays step, it is characterized in that, for the color bell advertisement determined in advertising matches and auction step is returned to calling mobile communication user terminal and plays, recording played information, enters color bell advertisement charging step simultaneously; Described broadcast information, comprises color bell advertisement listener identity information, the color bell advertisement name/number of broadcasting, described advertiser's name/number, play start time, plays the end time, playing duration; Described color bell advertisement charging step, is characterized in that, for color bell advertisement operation system carry out color bell advertisement broadcasting charging, draw account, clearing, according to playing duration, user integral is adjusted simultaneously.
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Application publication date: 20150318 |