CN101472015A - Method and system for publishing information - Google Patents
Method and system for publishing information Download PDFInfo
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- CN101472015A CN101472015A CNA2008100904602A CN200810090460A CN101472015A CN 101472015 A CN101472015 A CN 101472015A CN A2008100904602 A CNA2008100904602 A CN A2008100904602A CN 200810090460 A CN200810090460 A CN 200810090460A CN 101472015 A CN101472015 A CN 101472015A
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Abstract
The embodiment of the invention discloses a method and a system for information distribution. The method for the information distribution comprises the following steps: the telecommunication service media information is obtained from a telecommunication service server; the advertising information and the obtained telecommunication service media information are mixed to obtain a mixed media; and the mixed media is played to users through a multimedia resource function processor MRFP. The embodiment of the invention enables the advertising information to be mixed in the telecommunication service media information and then played to the users, thereby realizing the information distribution mode that the telecommunication service media information and the advertising information are combined together, and the information distribution module promotes the advertising to the users when the service experience of the users is not affected.
Description
Technical field
The present invention relates to the information transmission technology of the communications field, relate in particular to the method and the communication system of information issue.
Background technology
Along with expanding economy, various commodity continue to bring out market, and in order to reach better sales target, this product promotion form of advertisement is arisen at the historic moment.From the newspaper advertisement that produces by the art of printing at first, to traditional radio and television advertisement, arrive the Internet (Internet) advertisement again, advertisement form is constantly weeded out the old and bring forth the new.The change of advertisement form is inseparable with science and technology development, and constantly the science and technology of development supports more effective advertisement form.Science and technology development has improved the validity of advertisement assessment, has strengthened the rationalization of advertising platform marketing function mode, and science and technology has played crucial effects for the development of advertisement.
At present, in the Internet technology, the implementation method of ad distribution comprises: in advance with multimedia ring back tone service server (the MRBT AS in the telecom service system, Multimedia Ring Back ToneApplication Server) CRBT of stored replaces with the advertisement that need send to the user, the calling subscriber calls out in called subscriber's the process, calling subscriber and called subscriber set up after the session, MRBT AS plays to the calling subscriber with advertisement by the Multimedia resource function processor (MRFP) (MRFP, Multimediaresource function processor) in the telecom service system.
This CRBT that directly needs is handed down to the user replaces with the advertisement delivery method of advertisement, though play advertisement to the user, the CRBT that the user is customized replaces, and this causes user's experience very poor.
Summary of the invention
The embodiment of the invention provides a kind of method of information issue, and this method can realize also playing customized telecommunication service media information to the user when the user plays advertisement.
The embodiment of the invention provides a kind of communication system, and this system can realize also playing customized telecommunication service media information to the user when the user plays advertisement.
A kind of method of information issue, this method comprises:
Obtain the telecommunication service media information from the telecommunication service server;
Advertising message and the telecommunication service media information that obtains are mixed, obtain mixed-media;
Multimedia resource function processor (MRFP) MRFP plays to the user with described mixed-media.
A kind of communication system, this system comprise telecommunication service media information acquisition module, advertising message acquisition module, mixing module and information issuing module;
Telecommunication service media information acquisition module is used for obtaining the telecommunication service media information from the telecommunication service server, sends described mixing module to;
The advertising message acquisition module is used to obtain advertising message, sends described mixing module to;
Mixing module is used for the advertising message of advertising message acquisition module transmission and the telecommunication service media information of telecommunication service media information acquisition module transmission are mixed, and obtains mixed-media, sends information issuing module to;
Described information issuing module is used for described mixed-media is played to the user.
From such scheme as can be seen, the embodiment of the invention is by mixing telecommunication service media information and advertising message, the mixed-media that obtains is played to the user, realized information release model that telecommunication service media information and advertising message are combined, this information issuing module has pushed advertisement to the user again in the business experience that does not influence the user.
Description of drawings
Fig. 1 is the method exemplary process diagram of embodiment of the invention information issue;
Fig. 2 is the telecommunication service system logic networking structure schematic diagram example of embodiment of the invention advertising message issue;
Fig. 3 is the method flow diagram example of embodiment of the invention information issue;
Fig. 4 is an embodiment of the invention communication system architecture schematic diagram example one;
Fig. 5 is an embodiment of the invention communication system architecture schematic diagram example two.
Embodiment
For making the purpose, technical solutions and advantages of the present invention clearer, below in conjunction with embodiment and accompanying drawing, the present invention is described in more detail.
Referring to Fig. 1, be the method exemplary process diagram that the embodiment of the invention is carried out the information issue, this method may further comprise the steps:
Described telecommunication service media information comprises that CRBT, multimedia caller show (MCID, multimediacalling identification) media information or streaming media video etc.The mode of embodiment of the invention ad distribution comprises two kinds of static broadcast mode and dynamic play modes, is that CRBT is an example with the telecommunication service media information below, is described respectively.
Referring to Fig. 2, telecommunication service system logic framework picture group example for the issue of embodiment of the invention advertising message, this logic picture group comprises third party's management level, service application layer, IP Multimedia System (IMS, IP Multimedia Subsystem) core layer (core) and access bearer layer, this picture group comprises the improvement of former telecommunication service system logic framework picture group: increased advertising platform at service application layer, the processing of advertising platform comprises user foreground (portal) processing, Service Data Management, data analysis and recruitment evaluation etc.; And the MRFP in the Media Resource Server (MRS, Meida Resource Server) has been increased the mixed-media processing capacity; In the advertisement playing process, advertising platform will carry out Signalling exchange with miscellaneous equipment in the former telecommunication service system, as, with the Signalling exchange between the CSCF (CSCF, Serving ControlSession Function).
In the former telecommunication service system logic framework picture group, the CRBT with MRBT AS stored replaces with the advertisement that need send to the user in advance.The calling subscriber calls out in called subscriber's the process, the calling subscriber at first is registered to the IMS network, be initiated to called subscriber's call request, after inquiring the called subscriber and being the CRBT contracted user, send invitation (invite) message to MRBT AS, carry calling subscriber and called user information in the invite message; From the customized CRBT of the called subscriber who obtains storage, this moment, replaced by advertisement by CRBT according to the called user information of carrying in the invitation message for MRBT AS; Calling subscriber and called subscriber set up after the session, and MRBT AS sends to many MRFP with advertisement, and MRFP plays to the user with advertisement again.
When adopting static broadcast mode, ad-agency arrives advertising platform with the advertisement multimedia data upload, CRBT content supplier uploads to advertising platform with color ring data, advertising platform carries out data analysis to the user according to certain business demand in advance, the MRBT data that the user is customized are mixed with the advertisement multimedia data that need intercut, obtain mixed-media, mixed-media is written among the MRBT AS, and upgrade color ring data information in the MRBT AS with the mixed-media that is written into, and upgrade color ring data in the MRBT AS with the address of mixed-media, here described mixed-media is called advertisement CRBT, the CRBT that comprises in the described advertisement CRBT is the customized CRBT of called subscriber.Advertisement CRBT is made not only can directly be made by advertising platform and is loaded among the MRBT AS, is loaded among the MRBT AS after can also the advertisement in the advertising platform being mixed with the CRBT among the MRBT AS is prior by MRFP again.When the calling subscriber calls out the called subscriber, the playing flow of advertisement CRBT is identical with the playing flow of common CRBT, calling subscriber and called subscriber set up after the session, and MRBT AS sends the advertisement CRBT of preserving to MRFP, and MRFP plays to the calling subscriber with the advertisement CRBT that receives.
When adopting the dynamic play mode, need not in advance advertisement and CRBT to be mixed, but advertising platform draws the advertisement that the current sessions needs push according to user's service data information and the analysis of calling and called user related data, then, MRFP obtains and the corresponding advertisement of current calling from advertising platform, MRFP obtains the customized CRBT of called subscriber that carries out current calling from MRBT AS, after the advertisement that obtains and CRBT mixed, obtain advertisement CRBT, send advertisement CRBT to MRFP, MRFP plays to the calling subscriber with the advertisement CRBT that receives.Below by Fig. 3 the method that adopts the dynamic play mode to carry out the advertisement broadcast is illustrated.
Referring to Fig. 3, be the method flow diagram example of embodiment of the invention information issue, this method may further comprise the steps:
Carried current business datum of calling out in the Invite request, described business datum comprises information such as current rear subscriber number of calling out and called number.
Described hybrid parameter comprises the advertising address that need intercut in the CRBT, with time and advertisement insertion the information such as length control to CRBT in of advertisement insertion in the CRBT, static and dynamic data analysis draws described hybrid parameter according to the calling and called user by advertising platform.Described static state and dynamic data comprise calling and called user's network state informations such as contracted user's attribute, ticket details and position.
This step specifically comprises: MRBT AS sends the Invite request to MRFP, and MRFP returns affirmations (200ok) message to MRBTAS, and after MRBT AS received 200ok message, being connected between foundation and the MRFP returned affirmation (Ack) message to MRFP then.
This step specifically comprises: MRBT AS notifies the MRFP playback, and the hybrid parameter that obtains in the step 302 is carried to MRFP; MRFP is connected to advertising platform according to hybrid parameter, obtain the advertisement that needs download, and MRFP downloads to MRFP from the MRBT AS CRBT that the called subscriber is customized; MRFP mixes the advertisement of download and the CRBT of download according to intercutting control law, obtain mixed advertisement CRBT, the described control law that intercuts obtains to the information such as length control in the CRBT to time and advertisement insertion in the CRBT according to the advertisement insertion that hybrid parameter comprises.
Described advertisement and CRBT are mixed processing such as comprising the adaptive and media content fusion of Media Stream coding.
In this step, the advertisement CRBT that the calling subscriber plays uppick MRFP, till called subscriber's off-hook, its broadcast form can be to break for commercialsy earlier before coloring ring back tone playing.
Behind called subscriber's off-hook, calling subscriber and called subscriber will set up session, and MRFP need not obtain hybrid parameter from MRBT AS again, and MRBT AS just initiates to disconnect connection request to MRFP, and playback stops.
The advertisement broadcast mode that advertisement mixes with CRBT can not only be realized based on the IMS network architecture, can also expand to the multiple network framework similarly, such as the flexible exchanging network framework etc.
Below static broadcast mode and dynamic play mode are compared:
Static broadcast mode carried out mixing of advertisement and CRBT in advance before calling subscriber and called subscriber's session, the content of mixed-media is fixed; The advertisement CRBT playing flow is similar to common CRBT, and is little to the change of former telecommunication service system; Be applicable to the situation of popular propelling movement, such as business enterprise expand propaganda CRBT.
The dynamic play mode dynamically advertisement and telecommunication service media information mixes according to calling subscriber's characteristics when calling subscriber and called subscriber's session; Need be mutual with MRBT AS and advertising platform difference, though the business configuration complexity, control requires high, bigger to system's change, flexibility is stronger, directionality, personalized strong, the scope of application is wider.
Advertisement operators can be selected one of above-mentioned two kinds of broadcast modes as required or be used in combination above-mentioned two kinds of broadcast modes when releasing advertisements.
Above-mentionedly describe with the method for mixing of CRBT embodiment of the invention ad distribution with advertisement, for advertisement during with ad distribution that other telecommunication service media information mixes, MRBT AS replaces with corresponding telecommunication service server, its ad distribution flow process and advertisement insertion mode are similar, repeat no more here.
The embodiment of the invention also discloses a kind of communication system, this system comprises telecommunication service media information acquisition module, advertising message acquisition module, mixing module and information issuing module;
Telecommunication service media information acquisition module is used for obtaining the telecommunication service media information from the telecommunication service server, sends described mixing module to;
The advertising message acquisition module is used to obtain advertising message, sends described mixing module to;
Mixing module is used for the advertising message of advertising message acquisition module transmission and the telecommunication service media information of telecommunication service media information acquisition module transmission are mixed, and obtains mixed-media, sends information issuing module to;
Described information issuing module is used for described mixed-media is played to the user.
Described information issuing module places in the MRFP.
Below by Fig. 4 and Fig. 5, respectively system configuration that adopts static broadcast mode and the system configuration that adopts the dynamic play mode are described.
Communication system architecture schematic diagram when Fig. 4 adopts static broadcast mode for the embodiment of the invention, wherein, telecommunication service media information acquisition module, advertising message acquisition module and mixing module can place in the advertising platform, also can place in the MRFP; When placing in the MRFP, described advertising message is obtained from advertising platform by the advertising message acquisition module.
At this moment, comprise the mixed-media memory module that places in the telecommunication service server between described mixing module and the information issuing module, be used for storing in advance the mixed-media that mixing module sends, and, corresponding mixed-media sent to described information issuing module according to the request of information issuing module.
Alternatively, this system comprises the mixing module that places in the advertising platform, is written into described mixed-media memory module after being used for telecommunication service media information and advertisement mixed.
Communication system architecture schematic diagram when Fig. 5 adopts the dynamic play mode for the embodiment of the invention, described telecommunication service media information acquisition module, advertising message acquisition module, mixing module and information issuing module all place in the MRFP; Described advertising message is obtained from advertising platform by the advertising message acquisition module, the user is carried out the advertising message of mating after the orientation analysis for advertising platform.
The embodiment of the invention with advertisement with send the user to after the telecommunication service media information of customization mixes, like this, when the calling subscriber initiates the telecommunication service calling, can not only receive advertisement, can also receive the telecommunication service media information content of called subscriber's customization, particularly, adopt embodiment of the invention scheme to comprise following advantage:
The embodiment of the invention with advertisement with send to the user after the telecommunication service media information mixes, in the business experience that does not influence the user, pushed advertisement to the user again, like this, operator not only can receive the expense of telecommunication service from the user, can also receive the expense of advertising business from the advertiser.
2. adopt MRS to carry out advertisement and mix, realize personalized more dynamic advertising medium with the medium of telecommunication service media information content.
3. advertisement is mixed with the telecommunication service media information, make advertisement no longer be subjected to the constraint of time, terminal, form.Needed only customer requirements as telecommunication service media informations such as CRBT, just can send advertisement to the user, and just in a period of time, specific user is not play advertisement pointedly, thereby various informativeization that advertisement is play, the terminal that can arrive is also more diversified, and the time that advertisement sends is also more unrestricted.
4. before sending advertisement to the user, can have more the data analysis of advantage according to user's telecommunication service data and state information, can find targeted customer more targetedly according to the analysis data that obtain, directionality and target that advertisement is play are stronger.
Described state information comprises: network state informations such as positional information that the user is definite and state information.Described telecommunication service data comprise contracted user's attribute, ticket details etc.Can analyze user's hierarchy of consumption, custom and potential consumer behavior etc. according to the telecommunication service data.
5. the advertising results assessment has more reliability and validity with corresponding effects paying aspect, can pay according to the telecommunication service situation, pays such as the broadcasting time according to advertisement CRBT.
Above-described specific embodiment; purpose of the present invention, technical scheme and beneficial effect are further described; institute is understood that; the above only is specific embodiments of the invention; and be not intended to limit the scope of the invention; within the spirit and principles in the present invention all, any modification of being made, be equal to replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (9)
1, a kind of method of information issue is characterized in that this method comprises:
Obtain the telecommunication service media information from the telecommunication service server;
Advertising message and the telecommunication service media information that obtains are mixed, obtain mixed-media;
Multimedia resource function processor (MRFP) MRFP plays to the user with described mixed-media.
2, the method for claim 1 is characterized in that, described mixed-media is the mixed-media of preserving in advance in the telecommunication service server;
After the described acquisition mixed-media, this method comprises: send described mixed-media to the telecommunication service server.
3, method as claimed in claim 2 is characterized in that, described advertising message is mixed with the telecommunication service media information that obtains comprises:
By advertising platform advertising message and the telecommunication service media information that obtains are mixed, perhaps, the advertising message that will obtain from advertising platform by MRFP and mix from the telecommunication service media information that the telecommunication service server obtains.
4, the method for claim 1, it is characterized in that, describedly obtain the telecommunication service media information from the telecommunication service server and comprise: connect with multimedia ring back tone service server MRBT AS, obtain the customized telecommunication service media information of called subscriber from MRBT AS by the connection of setting up;
Described advertising message is that advertising platform carries out the advertising message of mating after the orientation analysis to the user.
As each described method of claim 1 to 4, it is characterized in that 5, described telecommunication service media information comprises CRBT, multimedia caller display media or streaming media video.
6, a kind of communication system is characterized in that, this system comprises telecommunication service media information acquisition module, advertising message acquisition module, mixing module and information issuing module;
Telecommunication service media information acquisition module is used for obtaining the telecommunication service media information from the telecommunication service server, sends described mixing module to;
The advertising message acquisition module is used to obtain advertising message, sends described mixing module to;
Mixing module is used for the advertising message of advertising message acquisition module transmission and the telecommunication service media information of telecommunication service media information acquisition module transmission are mixed, and obtains mixed-media, sends information issuing module to;
Described information issuing module is used for described mixed-media is played to the user.
7, system as claimed in claim 6, it is characterized in that, comprise the mixed-media memory module that places in the telecommunication service server between described mixing module and the information issuing module, be used for storing in advance the mixed-media that mixing module sends, and, corresponding mixed-media is sent to described information issuing module according to the request of information issuing module.
8, system as claimed in claim 7 is characterized in that, described telecommunication service media information acquisition module, described advertising message acquisition module and described mixing module place in the advertising platform, perhaps, place in the MRFP.
9, system as claimed in claim 6 is characterized in that, described advertising message is obtained from advertising platform by the advertising message acquisition module, the user is carried out the advertising message of mating after the orientation analysis for advertising platform.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2008100904602A CN101472015A (en) | 2007-12-27 | 2008-04-16 | Method and system for publishing information |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN200710306929 | 2007-12-27 | ||
| CN200710306929.7 | 2007-12-27 | ||
| CNA2008100904602A CN101472015A (en) | 2007-12-27 | 2008-04-16 | Method and system for publishing information |
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| CN101472015A true CN101472015A (en) | 2009-07-01 |
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| CNA2008100904602A Pending CN101472015A (en) | 2007-12-27 | 2008-04-16 | Method and system for publishing information |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104427481A (en) * | 2013-08-27 | 2015-03-18 | 李政 | System and business implement method for polyphonic ringtone advertisement related to position and personal data |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104427481A (en) * | 2013-08-27 | 2015-03-18 | 李政 | System and business implement method for polyphonic ringtone advertisement related to position and personal data |
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Open date: 20090701 |