RU2469402C1 - Information delivery system - Google Patents

Abstract

FIELD: information technology.

SUBSTANCE: system has means of receiving user requests and/or applications and receiving from users information to be delivered to other users, database subsystems storing the received user requests and/or applications and information to be delivered to users; the request and/or application processing unit periodically determines coefficients of coincidence of content of the requests and/or applications with content of information to be delivered to users. A unit for interaction with the database subsystem is linked to the means of receiving user requests and/or applications and receiving from users information to be delivered to other users, the request and/or application processing unit, said transmission means and the database subsystem.

EFFECT: broader functional capabilities of the information delivery system.

3 cl, 4 dwg

Description

The invention relates to the field of help systems for an advertising, information and marketing center of electronic commerce using computer technology, and is intended to search for the best option for buying, selling goods, services, work and employee, discounts or promotions, as well as interest partners with subsequent exchange of information between the above groups.

The peculiarity of the technical problem to be solved is that by now, reference and information systems already available and familiar to the user for searching for the option of buying or selling goods, services, interest partners (dating), personnel and work search, discount service schemes, communication in social networks and numerous SMS services have already exhausted their capabilities in terms of providing customers with the level of technology available for use, receiving, sharing, processing information in the search for the best options for users and switching schemes between them. Communication schemes in social networks and services are limited, and there are not so many. Such a reference and information system is the Internet, where a consumer who has access to it can, after spending some time and having certain skills, find for himself a suitable option from a huge number of goods and services offered on sites by sellers, on “discount” services, and also social networking, dating and job search sites.

There are also telephone help desks, calling in which and waiting a few minutes, until the operator selects several suitable options, in his opinion, from the database declared by the sellers, you can find out the contact phone numbers of potential sellers. Newspapers for free announcements (in particular, the ICMA association scheme) can also be noted. All of the above means of organizing information services have a number of significant drawbacks. The Internet provides an opportunity to pick up goods on a selected site according to several declared characteristics (ticket to Turkey for 10 days, no more than 10,000 rubles; or a man of 30 years old, zodiac sign - Sagittarius, Moscow). But such detailing is possible only on the selected site, but with the choice of the site itself there are also difficulties associated with the features of the Internet search engines. Moreover, a serious drawback of this type of search for goods and services is the fact that among the huge list of sites generated as a result of searching the Internet for a product or service, one has to deal with a huge list of sellers, who undoubtedly struggle to advertise their goods, and figure out the abundance of these offers are not always easy. It should be noted that for a query containing a complete set of features, the search engine may not display information about the desired site at all. Communication on social networks, where it is sometimes unknown who is hiding behind a photo and a questionnaire, takes a huge amount of time with rather poor efficiency, and parties interested in continuing real communication and having a desire to exchange phones often do not dare to do this because of possible complications after the first telephone contact, and in this case, a service providing the possibility of initial anonymous telephone communication would be in demand. Anonymous communication between the seller and the buyer is no less popular. Telephone help desks provide no more than two or three criteria for refinement in the search - as a rule, the product itself, the location of the point of sale, and by the principle of their organization, they are not able to provide a better selection of information and reference services.

Thus, it is obvious that the prerequisites necessary for rethinking the structure and for new technical solutions operating in this area have developed. The problems they solve are important enough for the consumer in his search for the best purchase of a product, service or discount, and for the seller with his understandable desire to increase sales and increase the effectiveness of advertising of his product or service; and for the applicant seeking work with the optimal criteria for him (salary, location, work schedule, compliance with other wishes) and not always able to do this via the Internet, and for the employer with his individual requirements for the applicant; and for people interested in finding partners with interests, including for creating a family or just dating. It is necessary to develop and implement means and systems for organizing constant information exchange flows between all of the above categories with any level of available technical means (the minimum possible is a cell (mobile), communicator, electronic communications device (hereinafter referred to as the telephone)).

It is necessary to ensure the possibility of a direct, reliable and affordable exchange of data on supply and demand between producers and consumers with different capabilities and degrees of informatization.

A known system for automatically linking an advertiser and a consumer via a telephone connection provides transparent interaction between the advertiser and the consumer with a minimum of effort and efficient spending of money (RF Patent No. 2383927), containing interconnected switching subsystem, search subsystem and telephone subsystem, while the search subsystem made with the possibility of:

providing the consumer with the possibility of both entering information intended for the search for advertisements and the telephone number of the consumer;

generating key data corresponding to the search information entered by the consumer, and transmitting the generated key data to the switching subsystem;

receiving advertisements from the switching subsystem and displaying received advertisements to the consumer;

providing the switching subsystem of the consumer phone number.

The switching subsystem is configured to:

interaction with advertisers in order to receive from each of them and then save the advertisement and the advertiser's phone number;

extracting one or more of the saved advertisements based on key data received from the search subsystem and transmitting the extracted advertisements to the search subsystem;

transmitting to the telephone subsystem the consumer’s telephone number and advertiser’s telephone number received from the search subsystem.

Thus, this system includes means for receiving requests and / or applications of users and receiving from users of information intended to be provided to other users, means for storing requests and / or applications of users and information intended for providing to users; a block for processing requests and / or applications, data transmission media. However, this system can be used almost exclusively in the field of advertising distribution. But this principle is inconvenient in cases where their equal interaction and dialogue is necessary, for example, the provision of information about work. A known system cannot be used in the provision of information, for example, in dating services. It, in principle, can be adapted, but it will be inconvenient for providing reference information, especially for medium and small businesses, since one of the prerequisites for its creation, to ensure the "quality" of the consumer’s call, is the presence of a call- (seller) center, since the principle of operation of this system requires an instant response to the consumer.

The task to which the development of this invention is directed is the formation of a single system in reference and information services with the ability to exchange information via the Internet and telephone between interested parties, which has a simple and convenient registration scheme, which will be a centralized, geographically distributed, information- communication (reference, advertising) structure that provides simple and convenient ways of registration, information communication and receiving necessary information to address the issues of purchase and sale of goods and services, search for discounts on certain types of goods and services, job search and employee, and in the search for a partner for dating and creating a family.

The most promising and rational approach to solving the above problems is the creation of information and reference centers that perform the functions of providing search, optimal selection and distribution of the required information according to numerous set criteria from both sides; providing subscribers with convenient and simple ways of initial registration and receipt of selected information; the possibility of anonymous, managed, easy-to-use communication (phone, Internet) with selected partners, with set parameters (for example, convenient time for a call) and various types of blocking unwanted calls.

Using the proposed system of providing information with a new way to enter, search, communicate and exchange information will allow:

- reduce information barriers between producers and consumers of products and services;

- ensure the equalization of potentials of sales markets in the context of a rapidly changing structure of needs, supply and demand, increasing the quality of sales by targeting the potential buyer and offering him a product or service with the best conditions for him;

- provide an operational search for partners in interests and their subsequent communication with the ability to preserve the anonymity of contacts;

- to simplify registration in services, making it possible not only via the Internet, but also by using a telephone through a call-center operator or an “auto-registrar”.

Existing technical solutions implemented on service numbers provided by ATP operators, and reference (paid or free), working on local numbers, operate according to a simple principle: those who apply for information (hereinafter referred to as the consumer) or voice service receive it, paid or free, through service operator, with the simplest methods of processing an incoming application (the service dispatcher selects several options at the discretion of the computer base and transmits information about them to the “caller” or SMS shall circulate the data to the specified latest phone). The main thing in obtaining this service for the applicant, regardless of whether he searches through the Internet or a telephone service: he receives only the initial data for the search, if it is about goods and services, and all further actions to fulfill the wishes in the field of the desired product or the consumer should conduct the services on their own (for example, call organizations according to the selected criteria, visit selected addresses, etc.).

Both parties will undoubtedly be interested in the fact that the seller or employer could get the contact details of the potential buyer (applicant) and, by calling him an anonymous number, could arrange a purchase or an interview with the offer of the best conditions, talk about favorable discounts and promotions (advertising, seasonal), offer a job or, upon a specific request, send information to an anonymous phone number via SMS or e-mail with the possibility of attaching a URL with more complete information. The first sells his product or service, runs an advertising company with discounts on goods or services, looks for an employee, and for him this call is very important for business development. The second eliminates the hassle of buying and searching for goods, services, discounts, work, making the final perfect purchase from the many offered or finding work with pre-stated optimality criteria. At the same time, different sellers and employers call the consumer at the set time on an anonymous number, offering options for buying and / or working.

The advantage for the consumer is that the proposed system gives him the opportunity to receive calls without revealing his phone number, and at the same time retain the right to call, depending on the conditions for applying. If you choose your partner after communication, for example, on social networks, dating sites, an intermediate option for switching to “real” communication is to exchange phone numbers for direct voice contact, which can be difficult for security purposes. But all these services play an important role in the economy of the country and in the life of each of us, and the demographic problem arises not only from the economic situation, but also from the chaos and disorganization of the built-up system (or rather, its absence) in communication between people, in thousands of similar dating sites on the Internet, where people sometimes communicate for a very long time, often not really knowing with whom. This is especially true for people after 30 years, when the choice of a partner for creating a family is already more meaningful, and a person is looking for specific, sometimes similar, and sometimes diametrically opposed character traits of the desired partner. And the lack of desire to create a family may well be blocked by a meeting with a person who will awaken this desire. It is important that the meeting is not only simple in its organization (registration, anonymous “voice” communication), and not only for Internet users, but also for all owners of a cellular (mobile) phone, and is great for switching between the above two types of users, but this meeting is with that person who may turn out to be very close to ideal due to the selection by the program of the best match according to the desired criteria and the subsequent simple, convenient communication.

Thus, the task to be solved includes the creation of a technical tool capable of using, including the minimum level of technology (telephone), to provide the applicant with the selection of the best options for his information request, providing opportunities through a new way of exchanging information, interacting and anonymous communication between subscribers with the given parameters of the latter. This tool with new features during registration will increase the effectiveness of contact between interested parties, and the final result will allow them to fulfill their own tasks of selling and searching for goods, services and discounts, a partner for acquaintance and interests, establishing contacts between the applicant and the employer, as well as seriously reduce load on service numbers used during registration.

The technical result, the achievement of which the creation of this invention is aimed, is to expand the functionality of the system for the provision and exchange of information, with the possibility of subsequent interaction and anonymous communication between subscribers.

The technical result is achieved by the fact that in the system of providing information containing means for receiving requests and / or applications of users and receiving from users of information intended to provide other users, a database subsystem that stores received requests and / or applications of users and information intended to provide users with a request and / or application processing unit, it is possible to periodically determine match coefficients of the content of requests and / or applications with the retention of information intended to be provided to users through the means of transmission, in case the coefficient of coincidence exceeds the specified value, to the users from whom the corresponding requests and / or applications were received, data related to users from whom the information intended to be provided to other users was received, and / or transfer to users from whom information was received intended to provide other users with data related to users from whom sex corresponding requests and / or applications, and a unit for interacting with the database subsystem, interconnected with the means of receiving requests and / or applications of users and receiving information from users, intended to be provided to other users, the processing unit of requests and / or applications, the mentioned means of transmission and database subsystem. In addition, the information delivery system, due to the interaction of the call logic subsystems, program logic, database, provides all types of users with anonymous switching at a given call time and various types of locks of the latter.

Technical means to implement the claimed system are presented in the drawings, where:

figure 1 - means for loading registration data, query parameters and sending selected information;

figure 2 - organization of the anonymous call between registered subscribers at a given time with the possibility of various types of locks;

figure 3 is a schematic diagram of a device of the subsystem of the logic of the call;

figure 4 - schematic diagram of the device subsystem logic program.

For better clarity, explanations of the principle of registration in the system, data exchange and subsequent anonymous switching and communication are given if there are only two users of the phone and two Internet users in the system, of which there can actually be much more with a proportional increase in the number of equipment used.

The system is a device in the form of a hardware-software complex designed to solve the problem of information exchange and anonymous communication, including:

- call logic subsystem 4 (Figure 2, means for receiving requests and / or users' requests and receiving information from users intended to be provided to other users), consisting (Figure 3) of an open source software exchange 15, block 14 for receiving analog calls received via E-1 channels, direct call block 16 for calls received by IP-telephony, “auto-recorder” block 17 and “voice mail” block 18;

- the logic subsystem of program 5 (Fig. 1, 2), consisting of (Fig. 4):

19 - block interaction with the subsystem of SMS-distribution;

20 - block reception and processing of call logic;

21 - block billing voice traffic;

22 - block interaction with the subsystem generating a WAP page;

23 - interaction block with WEB subsystem (data loading, Internet portal, sending e-mail, organizing an IP call);

24 - block "voice mail";

25 - block "autoregistrator";

26 - block interaction with the database subsystem;

27 - block processing the application (determination of the coefficient of coincidence);

- CALL center for direct telephone registrations 3 (Figure 1);

- database subsystem 6 (Fig.1, 2);

- Internet portal 7 (Fig.1, 2);

- WEB subsystem 8 (Figure 1), (Figure 2);

- a subsystem for generating a WAP page 9 (FIG. 1);

- SMS distribution subsystem + URL 10 (Figure 1);

- a subsystem for WAP registration 11 (Figure 1);

- storage subsystem WAP / WEB information 12 (Figure 1);

- subsystem billing voice traffic 13 (Figure 2).

To simplify the description of the operation of the hardware-software complex, we will divide it into three main technological and operational cycles.

1. Registration, submission of an application or filling out a questionnaire occurs according to any of the options (Figure 1):

- call to the CALL center and fill out an application by phone (question and answer);

- registration on the WEB-site (filling out the questionnaire, applications for search, sale, etc., etc.);

- filling out an application through a WAP site;

- An application for a known service number via SMS.

Signals from calls of subscribers of cellular networks 1 through the operator’s equipment pass through a standard route to call center 3 and, with a sufficient number of free lines, are received by the dispatcher. Then, through the WEB form, which undergoes electronic processing, they enter the database subsystem 6, through the program logic subsystem 5. An accepted application or registered application for future use can be assigned an identification code (login) and password (the latter is determined by the subscriber, the user of a certain telephone number or email address). For the coordination of the accepted application between these subsystems, the interaction unit with the database subsystem 26 is responsible (Figure 4). If the call center loading capacity is exceeded, the voice response menu of the answering machine is activated, which operates due to the interconnected operation of the two blocks of the “auto-recorder”, block 17 (Figure 3), located in the call logic subsystem, and block 25 (Figure 4), located in the logic subsystem programs that transmit processed data to the database subsystem. The DVR works on the principle of patent RU 2168283 C2, with one, main, significant difference, which allows you to enter the answer to the question posed by the DVR in numerical form, without waiting for the transfer of options:

Namely, to the question: Indicate your age:

ANSWER: if you are from 18 to 20 years old, dial 2,

if you are from 20 to 25 years old, dial 3,

if you are 25 to 35 years old, dial 4, etc.

In the proposed system, the subscriber enters his age using a two-digit number from the keyboard, for example, “45”, which significantly saves communication time and staff costs, and therefore improves the profitability of the call center. All other work of the DVR is similar to the description in the patent.

Registration on the WEB site, uploading photos, diagrams, prices and other advertising information for subsequent distribution (Figure 1) is implemented:

- through the WEB site, when filling out an application (questionnaire);

- through the WAP site.

Depending on the method of receiving information, moderated photographs and other data are respectively in the storage subsystem WAP / WEB information 12 (Figure 1). The WAP information downloaded from the electronic communication device is processed during the interaction of the WAP registration subsystem 11 (FIG. 1) and the program logic subsystem 5 (FIG. 1). The interaction between the subsystems is carried out using the HTTP, WebServices, or similar protocols, and in order to prevent traffic interception, it is possible to use the SSL data encryption protocol, support of which is built into all components of the proposed software. The preferred format for uploading photographs is .jpeg, and other materials, schemes, and documents are .pdf, .doc, .odf, and others, similar.

After the registration procedure, information downloaded by all types of users of the system through the WEB-site is produced through special forms on the Internet portal. All data, schemes, photos, price lists, etc. entered there in the forms established by the system, and their subsequent processing occurs due to the interaction of the WEB subsystem 8 (Figure 1), the interaction block with the WEB subsystem 23 (Figure 4) and the logic subsystem of program 5 (Figure 1).

2. Alert (Figure 1)

At a predetermined time and a predetermined time frequency, the coincidence coefficient determination unit 27 (FIG. 4) starts the application match processing program, which, interacting with the database subsystem 6 (FIG. 1) through the interaction unit with the database subsystem 26 (FIG. 4) , miscalculates applications with the specified coincidence parameters, determining only those in which the level, size or number of matches reached a value greater than the specified limit. The coincidence coefficient determined by the block in numerical, percentage or letter form, if necessary, is attached to the text of an informational SMS or e-mail. Further, also at a predetermined time and at a given frequency during joint operation of the interaction unit with the database subsystem 26 (Figure 4) and the interaction unit with the SMS distribution subsystem 19 (Figure 4), the generation of SMS textual content in a given form and a certain amount transmitted data. The maximum amount of characters transmitted is standard. For each subscriber, a certain number of matching requests with a given selection priority is selected, and text is created according to a given template. After generating all the templates, the presence of photos, an attached document or a link for at least one subscriber is checked, and if it is available, a request is sent to the generation subsystem of the WAP page 9 (Figure 1), where all the information displayed on the page from the WAP / storage subsystem is sent WEB information 12 (Figure 1), receiving in response the URL to the finished page with information that is attached to the SMS. After that, all messages are transmitted using the SMPP protocol (standard protocol for sending SMS messages via ip-networks).

In the information received by the subscriber via e-mail, he receives a list of selected sellers, partners, etc., with individual generated URLs, according to his application. The transmission of this information via e-mail with the attachment of all the necessary information via the URL (photos, documents, price lists, driving directions, etc., etc.) is carried out with the interaction of the WEB subsystem 8 (Figure 1), the interaction unit with the database subsystem 26 (Figure 4), the storage subsystem WAP / WEB information 12 (Figure 1), the logic subsystem of program 5 (Figure 1) and the interaction block with the WEB subsystem 23 (Figure 4).

3. The organization of anonymous telephone communications (Figure 2)

A subscriber who is informed of the best options upon request, via SMS and (or) e-mail, with a URL or other information attached thereto, at a specified time can contact by phone registered in the program with the option of matching the request data that interests him, according to search application. To do this, he dials a service number from the mobile or local phone number registered in the system (“short” provided by the ATP operator; toll-free - 8-800-ХХХ-ХХ-ХХ; or local (multi-channel)), and a call through the operator’s registered one ( provider) the transfer number for this call is transmitted to the equipment via the protocol, for example SIP or H.323. In the call logic subsystem 4 (Fig. 1), the call is processed by the Asterisk program, which receives this call and launches an external call processing program (already at the logic level of the call plan itself). The use of Asterisk IP-PBX (free computer telephony solution) is due to its greatest convenience in solving tasks, but one could also use Cisco Call Manager, Free PBX and other software products.

The program starts the interaction of the logic subsystem of program 5 (Figure 2) and the database subsystem 6 (Figure 2) and initially checks the number of the caller. If it is not in the database or the call was not made at the set time, notifies him of this and terminates the call (starts the work of the “voice mail” block). If the subscriber’s number is registered, the prepared text message is spoken out and the offer to enter an extension number corresponding to the selected application (questionnaire), known to the “caller” from an SMS message or e-mail, occurs. An extension number is entered: here several options are possible, from dialing the identification number assigned to the subscriber to dialing any of the symbol numbers (*, # or any agreed digit) of a single, short numerical value assigned for a given period of time (for example, a month), from 01 to 99 If a call is made within a specified period of time, between the logic subsystem of program 5 (Figure 2) and the database subsystem 6 (Figure 2), a pair is checked for this application, and if not, the community talks s error ring, and provided a "busy", finding the local phone network coverage, or call at an inopportune time, the program offers a "caller" to leave a voice message. Information about the voice message will come in SMS or e-mai. For all operations of receiving, processing and listening to the messages left, the “voicemail” unit 18 (FIG. 3) and the auto-recorder unit 25 (FIG. 4) are responsible. If all the checks are successful, the second party is called and the conversation is connected. For the calling pair, both numbers remain anonymous. It is possible to organize your own billing using the interaction of the voice traffic billing unit 21 (Figure 4) and the billing subsystem 13 (Figure 2). This scheme allows avoiding the services of ATP operators with the creation of their own model of receiving money from subscribers with a more economical cost structure on this equipment.

The security of the system and the stored data is carried out through strict control over the access rights to the server, separation of rights in the server itself and other additional measures.

To implement the claimed invention, known databases such as mySQL, InterBase and others can be used as data. The task of software that can be implemented in Java, C ++, and others includes converting incoming requests from subscribers into standard database queries, receiving query results from the database, converting them into a form convenient for sending over the networks of a mobile operator , as well as keeping statistics. Linux is the preferred operating system, but options are possible. To convert messages from an encoded form to a deployed one and vice versa, functions, classes, and methods of standard libraries supplied with compilers of the indicated programming languages can be used. The claimed software features are widespread in database management tasks.

All of the above factors give reason to argue that this invention is practiced by means and methods known in the art.

For a better understanding of the hardware and software complex proposed for use for an advertising, information and reference center implemented through the proposed method of information exchange and anonymous switching, we consider three examples of the use of this invention, which will additionally show all the multifaceted capabilities of this model with various ways of solving problems, such as technical as well as economic.

Examples

1. Organization of the employment service

The job seeker calls the telephone number advertised by the employment service and, with the help of the operator, fills out a detailed application describing the vacancies sought and his data. In addition, registration and filling out an application is done on a specific Internet portal.

A call can be made to a local number or to service numbers provided by mobile operators.

1. If the call centers are located in regional centers, then to the local (multi-channel) number of the corresponding region.

2. If the call center is centralized, then the call is possible toll-free (for the “caller”) number 8-800-ХХХ-ХХ-ХХ.

3. In a similar case, the call can be made to "short", the paid service number is 0XXX provided by long-distance and cellular operators.

The employer, using the coordinated password system, submits an application for a vacancy with its detailed description, doing this both by telephone through the call center operator’s department and through the Internet portal, by filling out detailed applications. All data processed by the operators is entered into the database, and after a match occurs, both parties are informed about it.

The applicant receives an SMS to his cell phone number indicated during registration or is informed via e-mail with the additional (direct) employer number indicated there, a brief description of the application, salary amount and other information. He can call the employer by dialing a service number, and then an extension.

The employer receives information about the applicant through e-mail (SMS), and, if desired, can be contacted by the same principle: by calling the extension number through the service number. The storage period of the application in the database is agreed individually with both parties.

2. Organization of a reference center

The scheme operates on a local, organized on the basis of seriality, or service number provided by the ATP operator. An application for the search and sale of goods or services can also be implemented through the Internet portal of the information and reference center. Find a product or a specific service, product, discount, job for consumers, customers, job seekers, etc. can be as follows.

1. By calling the local or service (8-800-ХХХ-ХХ-ХХ) telephone number of the information and reference center, consumers, buyers, job seekers, etc. etc. (hereinafter “buyers”) with the help of a call-center operator (auto-registrar) submit an application to search for a specific product (real estate, building materials, spare parts, cars, furniture, household appliances, etc., etc.), services (training and consultations, legal and banking, repair, transportation, leisure, travel, etc. etc.), discounts or promotions for certain goods or services, work, if desired, describing in detail the required purchase conditions, the limits of the desired price, delivery conditions, salary, length of service, work schedule, etc. etc., leaving for feedback, if desired, the number of your mobile or local phone, your e-mail and setting the time (date) convenient for a call back, and the frequency of receipt of the selected information. For a subsequent anonymous call in the system, a digital, for example, four-digit password is requested from a local telephone.

2. Similarly, an application is submitted on a certain Internet portal through the “buyer” interface with the filling in of certain data: terms of purchase or job search (actually the product itself, service or information, discount, desired price, delivery conditions, own territorial location, etc. ., etc.) indicating, if desired, the number of your mobile phone or local telephone number and email address for feedback from the seller and the time (date) convenient for a call back, the frequency of receipt of the selected and information.

3. The buyer is informed that his contact details entered in any of the possible cases are not subject to disclosure.

4. The seller of the goods or services, the employer, the organization providing the discount, etc. etc. (hereinafter referred to as the “seller”), after the registration procedure in the system, through the interface of the “seller” on the website preliminary enters all the information about the product, service, working conditions and uploads it to the system’s Internet portal in the given forms and formats (price lists, prices for goods and services, delivery conditions, driving directions, presentations, detailed description, photographs, etc. etc.). Data is entered in several sections: the section for determining the coefficient of coincidence, where the main data entered are the agreed assortment and characteristics of the product, its price, delivery conditions, possible discounts, etc. etc.; section for e-mail newsletter; section for WAP distribution to an electronic communication device. Further, the entered data is updated by the seller himself with a stipulated cyclicity.

5. The entered data with a given time cycle is processed by the program with the identification of the best matches and taking into account the indicated priority according to the main criteria of the application (price, delivery, discount, location, salary, etc., etc.). The best matches according to the claimed criteria (the priority of the parameters in the “consumer” application is taken into account) are transmitted in different ways indicated by them when filling out the application or registering.

6. An SMS with a number for a direct call to the “seller" comes to the phone of the "buyer". You can attach a URL to the SMS-ke with the various information requested (location map, photo, description of the characteristics of the goods, etc., etc.) information, which can be found through the phone menu on the WAP site. The data received via e-mail is similar, but more voluminous. The number of contacts received with the “sellers” is limited in the electronic device by the size of the characters received by the protocol, and in the email it is agreed in advance with the “consumer”.

7. The subscriber can call himself. Or he can wait until they call him. The call is made in two ways: to the local number of the "seller" from your phone; Email → URL of this seller → and if this seller has this service registered, then through VOIP-telephony, through the interface of the Internet portal.

8. “Seller” through the menu of its own interface on the site (special form) sees the total number of calls and requests for goods, new, urgent, realized, but requiring an additional call, etc. etc., the time for their implementation, the requested product, its volumes, etc. etc. Urgent or large orders are automatically allocated. A scheme with a similar interface can be used by the seller on a WAP-site with the organization of an automatic call to the “buyer” both via Voip and through conventional cellular communication channels. All information about new customers and orders, if desired, is duplicated via SMS.

9. A call to a “buyer” can be realized either through an electronic communication device (a set of service or local + extension), or through a Voip-telephony scheme, realized directly through the “seller” interface on WEB or WAP sites.

10. Through the above interface, if such an application is received from the “buyer”, the “seller” can send pre-loaded information (prices, prices for goods and services, delivery conditions, information on discounts and promotions, location maps, presentations, a detailed description, photos, etc. etc.) for the buyer both via SMS + URL and via e-mail with the possibility of editing before sending or in automatic mode.

10. A call in any of the above examples will be missed by the system only at the time specified at registration. Several locking options are possible, controlled through the voice menu: a specific “caller”, after pressing a certain key (for example, #); complete cancellation of the application by the "buyer" (for example, ##).

3. Organization of a dating service

Organized according to the scheme proposed by the system of providing information, the dating service will allow you to reach both users of the telephone and the Internet at the same time, in addition, users of these groups can cross-talk.

The category of users who, for various reasons, do not use the Internet, is registered in the service via telephone (call to the call center), and can upload their photos via the WAP-site. Communication between this category of users is carried out similarly to the above described schemes of the system. Receiving the data of the selected candidates - via SMS, and their photos - through the URL attached to it. Anonymous calls to the service + extension - at a given time with various types of locks. All this will provide this category of users (mobile phone) with simple and convenient communication with minimal time costs.

Internet users can, along with familiar to them communication schemes on dating sites, get the opportunity to additional communication with those categories of users who use only a cell phone, having received their contact information on the site. And, accordingly, vice versa. Information about site users comes to the cell phone in the form of SMS + URL. Anonymous calls and SMS between these categories, the exchange of information are implemented similarly according to the above schemes.

Thus, the proposed invention allows the consumer to significantly reduce the time to search for the necessary information, and the system provides him with options that match the request, previously informing about the application the specified number of sellers (employers, interest partners). By opening incoming applications in a special interface on the corresponding Internet portal (the system allows you to poison information to the phone using SMS, MMS), sellers (employers) evaluate the possibility of satisfying it according to the specified criteria. An anonymous call to the consumer at the time set by him is realized both through the phone and through VOIP, directly from the Internet portal. The buyer, saving time on searching, on the basis of the “reverse” auction finds the best option for purchase, discounts from a dozen offers, pre-selected according to his application, received on his phone at a convenient time for him. The consumer can request more detailed information about the seller and the product by e-mail or via SMS, information about which (mail address, phone number) is not available to the seller. The method of organizing a call with an extended implementation time interval makes it possible for the “seller" to avoid creating their own call-centers and is perfect for use by both large businesses and small companies. In addition, the system provides for the consumer the possibility of blocking a call from the "annoying" seller and canceling the search application, which excludes the receipt of spam.

Claims (3)

1. A system for providing information containing
means of receiving requests and / or applications of users and receiving from users of information intended to be provided to other users;
a database subsystem that stores received requests and / or applications of users and information intended to be provided to users;
a unit for processing requests and / or applications, configured to periodically determine match coefficients of the content of requests and / or applications with the content of information intended to be provided to users;
means of transmission, if the coincidence coefficient exceeds the specified value, to users from whom the corresponding requests and / or applications were received, data related to users from whom information intended to be provided to other users was received, and / or transmission to users from whom information was received intended to provide other users with data related to users from whom relevant requests and / or applications were received;
a unit for interacting with a data subsystem, interconnected with means for receiving requests and / or applications of users and receiving from users information intended for providing to other users, a unit for processing requests and / or applications, the aforementioned means of transmission and a database subsystem. 2. The system according to claim 1, characterized in that it allows, through the interaction of the subsystems of the call logic, the program logic and the WEB subsystem, to carry out anonymous switching between all kinds of users at a given time with the possibility of blocking. 3. The system according to claim 1, characterized in that it provides anonymous distribution of information between all types of users.

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