CN108882186A - One kind integrating on-line off-line equipment collecting characterization data method based on advertisement transaction - Google Patents
One kind integrating on-line off-line equipment collecting characterization data method based on advertisement transaction Download PDFInfo
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- CN108882186A CN108882186A CN201810604544.7A CN201810604544A CN108882186A CN 108882186 A CN108882186 A CN 108882186A CN 201810604544 A CN201810604544 A CN 201810604544A CN 108882186 A CN108882186 A CN 108882186A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/20—Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel
- H04W4/23—Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel for mobile advertising
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W24/00—Supervisory, monitoring or testing arrangements
- H04W24/08—Testing, supervising or monitoring using real traffic
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/02—Services making use of location information
- H04W4/029—Location-based management or tracking services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/30—Services specially adapted for particular environments, situations or purposes
- H04W4/35—Services specially adapted for particular environments, situations or purposes for the management of goods or merchandise
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L2101/00—Indexing scheme associated with group H04L61/00
- H04L2101/60—Types of network addresses
- H04L2101/69—Types of network addresses using geographic information, e.g. room number
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Abstract
The invention discloses one kind to integrate on-line off-line equipment collecting characterization data method based on advertisement transaction, includes the following steps：Equipment is manually entered own location information under line；Mobile Internet want advertisement platform accesses advertisement transaction platform market；When user generates ad traffic using APP, advertisement transaction request is initiated to want advertisement platform in advertisement trade market；Want advertisement platform obtains apparatus characteristic information message packet according to request message；System can be converted into device location associating key word section according to request message extraction；System uses position associate field, and request location-based service is converted into location information；It is returned the result according to position service system, searches equipment under the line for meeting locality condition；Carry-on facility information merger is entered into equipment result set under qualified line, and database is executed and saves operation.The present invention complements displaying data collection rate deficiency and the low problem of data dimension under line, preferably services its business and other application field.
Description
Technical field
It is specifically a kind of that on-line off-line equipment is integrated based on advertisement transaction the present invention relates to statistics of data acquisition technical field
Collecting characterization data method.
Background technique
The acquisition of displaying data refers to acquisition specific time, the data in place and personage.The master of displaying data acquisition
Want implementation generally with the personal carry-on equipment of acquisition（Such as mobile phone）Characteristic（MAC code, IMEI, IDFA）Based on, by big
Data capability mapping collision is converted into personal or community information.
Currently, displaying equipment feature collection mainstream technology mainly has Wi-Fi probe and bluetooth iBeacon identification skill under line
Art, the principle of these technologies are wireless telecom equipment during establishing communication linkage, need to expose equipment of itself ID letter
Breath such as MAC Address, to establish data link link with AP, and probe device is intercepted and captured and analyzes these wireless communication messages, thus
Obtain simultaneously recording equipment information.Again by certain data analysis capabilities, facility information is mapped as corresponding people and group.
Displaying data acquisition technology is in the civilian upper predominantly management of passenger flow of business, the application such as precision marketing, in public peace
It is in all directions mainly that suspect keeps a close safeguard and catch catch Deng business scenarios.Apparatus characteristic information acquisition technique under these lines, has its unique
Advantage is the laying of equipment under line, brings the high accuracy of location information, but defect deficiency is also obviously：
First, it must be turned on relevant device functional module in gathered person, as WIFI probes call gathered person opens equipment
Otherwise WIFI function module, the bluetooth equipment that bluetooth iBeacon technical requirements gathered person is switched on can not obtain equipment letter
Breath, causes acquisition rate lower；
Second, the information dimension that acquisition equipment can acquire under line is less, such as WIFI probe device, can only acquire equipment
MAC code information and its motion track；
Third, equipment acquisition range is larger by the restraining factors of environment under line, and acquisition range is limited by the coverage area of signal.
And it is corresponding, data acquire inherent advantage on line, just make up data deficiencies under line, take root in mobile phone
The APP in portion can acquire to various dimensions facility information, the crawl and capture of data independent of WIFI and bluetooth equipment open with
It is no.Therefore, data acquisition deficiency under line how is made up, data on line is effectively integrated, improves displaying data collection rate and information,
With positive application value.
Summary of the invention
The purpose of the present invention is to provide one kind to integrate on-line off-line equipment collecting characterization data method based on advertisement transaction,
To solve the problems mentioned in the above background technology.
To achieve the above object, the present invention provides the following technical solutions：
One kind integrating on-line off-line equipment collecting characterization data method based on advertisement transaction, includes the following steps：
S1, equipment is manually entered own location information under line；
S2, mobile Internet want advertisement platform access advertisement transaction platform market；
S3, when user generates ad traffic using APP, advertisement transaction request is initiated to want advertisement platform in advertisement trade market；
S4, want advertisement platform obtain apparatus characteristic information message packet according to request message；
S5, system can be converted into device location associating key word section according to request message extraction；
S6, system use position associate field, and request location-based service is converted into location information；
S7 is returned the result according to position service system, searches equipment under the line for meeting locality condition；
Carry-on facility information merger is entered equipment result set under qualified line, and executes to database and save operation by S8.
As a further solution of the present invention：In step sl, equipment uses GPS device module, passes through MAC under the line
Code position inquiry or IP address position enquiring obtain itself device location information automatically.
As a further solution of the present invention：In step s 4, collected characterization device is mobile phone, and the equipment of acquisition is special
Reference breath is MAC, IMEI and IDFA information.
As a further solution of the present invention：In step s 6, the position of carry-on equipment is obtained using LBS location services capability
Set location information.
Compared with prior art, the beneficial effects of the invention are as follows：Displaying crowd can significantly be optimized through the invention
The acquisition rate of apparatus characteristic information, general merely using equipment apparatus characteristic information is acquired under line, acquisition rate is only 20~30%,
And the acquisition data that equipment is acquired under line are integrated using this method, valid data acquisition rate can be to 80% or so；Acquire data dimension
More diversity, merely using device data under WI-FI probe or iBeacon gathering line, the data dimension that can be acquired
It is only MAC more, and the facility informations such as IP, IMEI, MAC, IDFA of equipment can be effectively acquired using this acquisition method.
In conclusion the invention is integrated for complementing displaying data collection rate deficiency and the low problem of data dimension under line
Online and offline data provide a kind of crowd's equipment characteristic information collecting method for more increasing acquisition rate, preferably service
Its business and other application field.
Detailed description of the invention
Fig. 1 is the flow chart of the embodiment of the present invention 1.
Specific embodiment
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation description, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.It is based on
Embodiment in the present invention, it is obtained by those of ordinary skill in the art without making creative efforts every other
Embodiment shall fall within the protection scope of the present invention.
In the embodiment of the present invention, one kind integrating on-line off-line equipment collecting characterization data method based on advertisement transaction, including
Following steps：
S1, equipment is manually entered own location information under line；
S2, mobile Internet want advertisement platform access advertisement transaction platform market；
S3, when user generates ad traffic using APP, advertisement transaction request is initiated to want advertisement platform in advertisement trade market；
S4, want advertisement platform obtain apparatus characteristic information message packet according to request message；
S5, system can be converted into device location associating key word section according to request message extraction；
S6, system use position associate field, and request location-based service is converted into location information；
S7 is returned the result according to position service system, searches equipment under the line for meeting locality condition；
Carry-on facility information merger is entered equipment result set under qualified line, and executes to database and save operation by S8.
Further, in step sl, under the line equipment using GPS device module, inquired by MAC code position or IP
Address location query obtains itself device location information automatically.
Further, in step s 4, collected characterization device is mobile phone, the apparatus characteristic information of acquisition be MAC,
IMEI and IDFA information.
Further, in step s 6, the position location information of carry-on equipment is obtained using LBS location services capability.
Below with reference to 1 couple of present invention of embodiment 1 and attached drawing make it is further details of state, but embodiments of the present invention are unlimited
In this.
【Embodiment 1】
This example uses WIFI probe as equipment under line, but implementation of the invention is not limited to equipment under line and is visited using WIFI
Needle.Specific embodiment is as follows：
1）Displaying crowd information collecting device acquires equipment MAC characteristic information using WIFI probe device under line；
2）Mobile Internet advertising demand platform DSP accesses advertisement transaction platform market ADX on line；
3）When APP user generates ad traffic using APP, then advertisement trade market is to mobile Internet want advertisement platform DSP
It initiates advertisement bidding and requests RTB；
4）Want advertisement platform DSP obtains apparatus characteristic information message packet according to RTB request protocol；
5）Want advertisement platform DSP can be converted into device location associating key word section IP and GEO according to request message extraction；
6）System uses position associate field IP, and request location-based service converts carry-on facility information longitude and latitude information；
7）By device IP under line, location-based service is requested, obtains device location information longitude and latitude under line；
8）It is calculated by coordinate position, when equipment positional distance is less than specific range, Ren Qunshe under the position of carry-on equipment and line
Standby information merger enters equipment acquisition and recording collection under line.
The acquisition rate of displaying crowd's apparatus characteristic information can significantly be optimized through the invention, it is general to use line merely
Lower acquisition equipment apparatus characteristic information, acquisition rate is only 20~30%, and the acquisition number that equipment is acquired under line is integrated using this method
According to valid data acquisition rate can be to 80% or so；Acquire the more diversity of data dimension, merely using WI-FI probe or
Device data under iBeacon gathering line, the data dimension that can be acquired is only MAC more, and can effectively be adopted using this acquisition method
Collect the facility informations such as IP, IMEI, MAC, IDFA of equipment.
In conclusion the invention is integrated for complementing displaying data collection rate deficiency and the low problem of data dimension under line
Online and offline data provide a kind of crowd's equipment characteristic information collecting method for more increasing acquisition rate, preferably service
Its business and other application field.
The above are merely the preferred embodiment of the present invention, it is noted that for those skilled in the art, not
Under the premise of being detached from present inventive concept, several modifications and improvements can also be made, these also should be considered as protection model of the invention
It encloses, these all will not influence the effect and patent practicability that the present invention is implemented.
Claims (4)
1. one kind integrates on-line off-line equipment collecting characterization data method based on advertisement transaction, which is characterized in that including following step
Suddenly：
S1, equipment is manually entered own location information under line；
S2, mobile Internet want advertisement platform access advertisement transaction platform market；
S3, when user generates ad traffic using APP, advertisement transaction request is initiated to want advertisement platform in advertisement trade market；
S4, want advertisement platform obtain apparatus characteristic information message packet according to request message；
S5, system can be converted into device location associating key word section according to request message extraction；
S6, system use position associate field, and request location-based service is converted into location information；
S7 is returned the result according to position service system, searches equipment under the line for meeting locality condition；
Carry-on facility information merger is entered equipment result set under qualified line, and executes to database and save operation by S8.
2. according to claim 1 integrate on-line off-line equipment collecting characterization data method, feature based on advertisement transaction
Be, in step sl, under the line equipment using GPS device module, inquired by MAC code position or IP address position enquiring
Automatically itself device location information is obtained.
3. according to claim 1 integrate on-line off-line equipment collecting characterization data method, feature based on advertisement transaction
It is, in step s 4, collected characterization device is mobile phone, and the apparatus characteristic information of acquisition is MAC, IMEI and IDFA letter
Breath.
4. according to claim 1 integrate on-line off-line equipment collecting characterization data method, feature based on advertisement transaction
It is, in step s 6, the position location information of carry-on equipment is obtained using LBS location services capability.
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| CN201810604544.7A CN108882186B (en) | 2018-06-13 | 2018-06-13 | Online and offline device characteristic data collection method based on advertisement transaction integration |
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| CN201810604544.7A CN108882186B (en) | 2018-06-13 | 2018-06-13 | Online and offline device characteristic data collection method based on advertisement transaction integration |
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Cited By (1)
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| CN111538919A (en) * | 2020-07-13 | 2020-08-14 | 武汉元光科技有限公司 | Method and device for determining promotion result of bus promotion data and server |
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Effective date of registration: 20220609 Address after: Room 1305, floor 13, building 2, yard 77, Shuangqing Road, Haidian District, Beijing 100089 Patentee after: Beijing Libao Technology Co.,Ltd. Address before: 528225 room 304, No. 4, West Taoyuan 1st Road, Songgang bridge, Shishan town, Nanhai District, Foshan City, Guangdong Province Patentee before: Kong Xiangxi |