CN102984645A - Mobile advertisement distributing method and device and system based on position - Google Patents
Mobile advertisement distributing method and device and system based on position Download PDFInfo
- Publication number
- CN102984645A CN102984645A CN201110264062XA CN201110264062A CN102984645A CN 102984645 A CN102984645 A CN 102984645A CN 201110264062X A CN201110264062X A CN 201110264062XA CN 201110264062 A CN201110264062 A CN 201110264062A CN 102984645 A CN102984645 A CN 102984645A
- Authority
- CN
- China
- Prior art keywords
- multicast
- access device
- multicast address
- information
- address
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Images
Abstract
The invention discloses a mobile advertisement distributing method based on a position. The mobile advertisement distributing method based on the position comprises information of a multicast group in which user experience (UE) is positioned is acquired by an access device, the UE is accessed to the access device, requests for acquiring mobile advertisements of the multicast group are sent to a multicast source from the access device, geographical location information of the access device which merchants belong to is respectively added to a prior multicast address by the multicast source to form a plurality of new multicast addresses, the merchants are to be advertised by the mobile advertisements, multicast message of the mobile advertisements corresponding to the merchants with different geographical locations is respectively sent to the access device through the new multicast addresses corresponding to the merchants, the multicast message which is sent through new multicast addresses which are corresponding to the position information of the access device is accepted by the access device, and the multicast message accepted is sent to the UE by the access device. A mobile advertisement distributing device and system is further disclosed. The mobile advertisement distributing method, device and system based on the position can distribute the mobile advertisements according to the geographical location of the UE, the phenomenon that a large number of useless mobile advertisements are accepted by the UE is avoided.
Description
Technical field
The present invention relates to the mobile communication technology field, relate in particular to a kind of location-based moving advertising distribution method, device and system.
Background technology
Clean culture (Unicast) transmission refers to: connect for point to point network between sender's (unicast server) and each recipient (such as UE).Sender transmits identical data for simultaneously a plurality of recipients, must copy many piece of data according to recipient's quantity by the sender, sends to a plurality of recipients again.When having a large amount of recipients to wish to obtain same data, the sender just need to copy mass data, and sends mass data.Increased the weight of thus sender's burden, not only caused the transmission lag increase but also caused backbone network to be prone to congested.
Multicast (Multicast) transmission is a kind of mode of mobile communication network transmission, and as shown in Figure 1, multicast transmission refers to: connect for point-to-point configuration between a sender (such as multicast source) and a plurality of recipient (such as UE).A plurality of recipients consist of a multicast group, and each multicast group has a multicast address.Sender only needs send a piece of data to access device, copies many piece of data by access device according to recipient's quantity again and sends to multicast address, realizes that a plurality of recipients receive identical data.Greatly alleviate thus sender's burden, not only improved data-transmission efficiency, and reduced the congested possibility of backbone network appearance.
At present, the UE moving advertising that can subscribe to certain multicast group (namely adding a certain multicast group), provide to obtain this multicast group.After the subscription, increase the information of this UE place multicast group in the subscriber data memory device, this subscriber data memory device can be attaching position register (Home Location Register, HLR), ownership Subscriber (Home Subscriber Server, HSS) or AAA (Authentication, Authorization, Accounting) certificate server.Described multicast group is divided by certain rule, such as: with moving advertising according to advertisement source be divided into certain chain-supermarket multicast group, certain automobile friend understands multicast group and certain hotel's multicast group etc.; Also moving advertising can be divided into consumer electronics multicast group, household items multicast group and books, newspapers and magazines multicast group etc. according to product category.
But, the moving advertising that the multicast group that UE subscribes to provides can not change because of the variation in this UE geographical position, for example: certain UE subscribes to the moving advertising of certain chain movie theatre multicast group in time to obtain the movie services information of this movie theatre, after the subscription, multicast source sends the moving advertising of certain chain movie theatre multicast group can for this UE, perhaps sends the moving advertising of certain chain movie theatre multicast group according to the request of UE.Usually, the user of this UE only wishes to obtain near the moving advertising of the chain movie theatre in its playground.If when going out, the user of this UE only wishes to obtain near the moving advertising of the movie theatre of its current geographic position.But this UE still can receive the moving advertising of certain chain movie theatre multicast group.Like this, this UE will receive a large amount of moving advertisings useless to its user, these useless moving advertising meetings take the limited memory space of UE, and the user of UE seeks its required moving advertising in a large amount of moving advertisings need to expend a lot of time and efforts.
Summary of the invention
In view of this, main purpose of the present invention is to provide a kind of location-based moving advertising distribution method, device and system, and the present invention can according to the geographical position distribution moving advertising of UE, avoid UE to receive a large amount of useless moving advertisings.
For achieving the above object, technical scheme of the present invention is achieved in that
A kind of location-based moving advertising distribution method, the method comprises:
Access device obtains the information of access UE place multicast group wherein;
Access device sends the request of the moving advertising of obtaining described multicast group to multicast source, carries the former multicast address in the information of multicast group in the described request;
Multicast source adds respectively the geographical location information of each businessman that moving advertising will publicize in former multicast address, form a plurality of new multicast address;
Multicast source sends to access device by the new multicast address of its correspondence respectively with the multicast message of the moving advertising of the businessman of corresponding diverse geographic location;
Access device receives the multicast message that sends over by the new multicast address corresponding with the positional information of himself, and the multicast message that receives is sent to UE.
Better, described multicast message with reception is sent to UE and is:
Access device is converted to former multicast address with new multicast address, and the multicast message that receives is sent to UE by former multicast address.
Better, the information that described access device obtains the UE place multicast group of this access device of access also comprises afterwards:
The information of UE place multicast group and the positional information of described access device are kept in the multicast table;
Accordingly, described access device is converted to former multicast address with new multicast address and is:
Described access device is reduced to former multicast address according to the former multicast address in the information of the multicast group of storing in the multicast table with new multicast address.
A kind of location-based moving advertising distribution method, the method comprises:
Access device obtains the information of access UE place multicast group wherein;
Access device sends the request of the moving advertising of obtaining described multicast group to multicast source, carries former multicast address in the information of multicast group and the positional information of described access device in the described request;
Multicast source adds the positional information of described access device in former multicast address, form new multicast address;
Multicast source selects the moving advertising of the businessman in the geographical position corresponding with the positional information of described access device to form multicast message, by new multicast address described multicast message is sent to access device;
Access device receives described multicast message, and is sent to UE.
A kind of location-based moving advertising distribution method, the method comprises:
Access device obtains the information of access UE place multicast group wherein;
Add the positional information of described access device in the former multicast address of access device in the information of multicast group, form new multicast address;
Access device sends the request of the moving advertising of obtaining described multicast group to multicast source, carries new multicast address in the described request;
Multicast source selects the moving advertising of the businessman in the geographical position corresponding with the positional information in the new multicast address to form multicast message, by new multicast address described multicast message is sent to access device;
Access device receives described multicast message, and is sent to UE.
Better, the described UE of being sent to is:
Access device is converted to former multicast address with new multicast address, and the multicast message that receives is sent to UE by former multicast address.
Better, the information that described access device obtains the UE place multicast group of this access device of access also comprises afterwards:
The information of UE place multicast group and the positional information of described access device are kept in the multicast table;
Accordingly, described access device is converted to former multicast address with new multicast address and is:
Described access device is reduced to former multicast address according to the former multicast address in the information of the multicast group of storing in the multicast table with new multicast address.
A kind of access device, this access device comprises:
Acquiring unit is for the information of obtaining access UE place multicast group wherein;
Request unit is used for sending to multicast source the request of the moving advertising of obtaining described multicast group, carries the former multicast address in the information of multicast group in the described request;
Receive transmitting element, be used for receiving the multicast message that sends over by the new multicast address corresponding with the positional information of himself, and the multicast message that receives is sent to UE.
A kind of access device, this access device comprises:
Acquiring unit is for the information of obtaining access UE place multicast group wherein;
Request unit is used for sending to multicast source the request of the moving advertising of obtaining described multicast group, carries former multicast address in the information of multicast group and the positional information of described access device in the described request;
Receive transmitting element, be used for the receiving group message, and be sent to UE.
A kind of access device, this access device comprises:
Acquiring unit is for the information of obtaining access UE place multicast group wherein;
Multicast address forms the unit, is used for the positional information of adding described access device in the former multicast address of the information of multicast group, forms new multicast address;
Request unit is used for sending to multicast source the request of the moving advertising of obtaining described multicast group, carries new multicast address in the described request;
Receive transmitting element, be used for the receiving group message, and be sent to UE.
Better, described reception transmitting element also is used for new multicast address is converted to former multicast address, and the multicast message that receives is sent to UE by former multicast address.
Better, described access device also comprises, the information storage unit is used for the information of UE place multicast group and the positional information of described access device are kept at multicast table;
Accordingly, described reception transmitting element, the former multicast address in the information of concrete multicast group for storing according to multicast table is reduced to former multicast address with new multicast address, and the multicast message that receives is sent to UE by former multicast address.
A kind of multicast source, this multicast source comprises:
New multicast address forms the unit, adds respectively the geographical location information of each businessman that moving advertising will publicize in former multicast address, forms a plurality of new multicast address;
Packet sending unit is used for the multicast message of the moving advertising of the businessman of corresponding diverse geographic location is sent to access device by the new multicast address of its correspondence respectively.
Better, described new multicast address forms the unit, also is used for adding at former multicast address the positional information of described access device, forms new multicast address;
Described packet sending unit, the moving advertising that also is used for the businessman in the selection geographical position corresponding with the positional information of described access device forms multicast message, by new multicast address described multicast message is sent to access device.
A kind of location-based moving advertising dissemination system, this system comprises: access device and multicast source, wherein,
Described access device is for the information of obtaining access UE place multicast group wherein; Send the request of the moving advertising of obtaining described multicast group to multicast source, carry former multicast address in the information of multicast group and the positional information of described access device in the described request; The receiving group message, and be sent to UE;
Described multicast source is used for the positional information at the described access device of former multicast address interpolation, forms new multicast address; Select the moving advertising of the businessman in the geographical position corresponding with the positional information of described access device to form multicast message, by new multicast address described multicast message is sent to access device.
A kind of location-based moving advertising dissemination system, this system comprises: access device and multicast source, wherein,
Described access device is for the information of obtaining access UE place multicast group wherein; Add the positional information of described access device in the former multicast address in the information of multicast group, form new multicast address; Send the request of the moving advertising of obtaining described multicast group to multicast source, carry new multicast address in the described request; The receiving group message, and be sent to UE;
Described multicast source, the moving advertising that is used for the businessman in the selection geographical position corresponding with the positional information of new multicast address forms multicast message, by new multicast address described multicast message is sent to access device.
As from the foregoing, multicast source adds respectively the geographical location information of each businessman that moving advertising will publicize in former multicast address, form a plurality of new multicast address, multicast source sends to access device by the new multicast address of its correspondence respectively with the multicast message of the moving advertising of the businessman of corresponding diverse geographic location, access device receives the multicast message that sends over by the new multicast address corresponding with the positional information of himself, and is sent to UE; Perhaps, multicast source adds the positional information of described access device in former multicast address, form new multicast address; Multicast source selects the moving advertising of the businessman in the geographical position corresponding with the positional information of described access device to form multicast message, by new multicast address described multicast message is sent to access device, and access device receives described multicast message, and is sent to UE.Can realize thus the geographical position distribution moving advertising according to UE, avoid UE to receive a large amount of useless moving advertisings.
Description of drawings
Fig. 1 is the composition schematic diagram of multicast transmission system;
Fig. 2 is the schematic flow sheet of the first embodiment of a kind of location-based moving advertising distribution method of the present invention;
Fig. 3 is the schematic flow sheet of the second embodiment of a kind of location-based moving advertising distribution method of the present invention;
Fig. 4 is the schematic flow sheet of the first embodiment of the another kind of location-based moving advertising distribution method of the present invention;
Fig. 5 is the schematic flow sheet of the second embodiment of the another kind of location-based moving advertising distribution method of the present invention;
Fig. 6 is the structural representation of multicast table of the present invention;
Fig. 7 is the structural representation of the embodiment of a kind of access device of the present invention;
Fig. 8 is the structural representation of the embodiment of the another kind of access device of the present invention.
Embodiment
Location-based service (Location Based Service, LBS) refer to: by the radio circuit of telecommunications mobile operator, such as global system for mobile communications (Global System for Mobile communications, GSM) net, code division multiple access (Code Division Multiple Access, CDMA) net, or outside locate mode, such as global positioning system (Global Positioning System, GPS), obtain subscriber equipment (User Equipment, UE) geographical position of (such as mobile phone) (such as geographical coordinate), at GIS-Geographic Information System (Geographic Information System, GIS) under the support of platform, for UE provides the various information service relevant with the geographical position.For example, find the current geographic position of UE, then in whole city's scope in city, UE place, seek title and the address information of hotel, movie theatre, library or gas station etc. in current geographic position 1 kilometer range, offer this UE.Based on above-mentioned thought, the present invention proposes location-based moving advertising distribution approach.
The first embodiment of a kind of location-based moving advertising distribution method of the present invention, as shown in Figure 2, the method comprises:
Step 201, access device are obtained the information of access UE place multicast group wherein.
Concrete, can be that access device passes through group of networks management agreement (Internet Group Management Protocol, IGMP) sends request from the information of obtaining described UE place multicast group to UE; Described UE sends the information of described UE place multicast group to access device according to the request of access device, and access device receives the information of the described multicast group of UE transmission.
Concrete, can also be access device sends request from the information of the UE place multicast group of obtaining the described access device of access to the subscriber data memory device; Described subscriber data memory device sends the information of described UE place multicast group to access device according to the request of access device, and access device receives the information of the described multicast group of subscriber data memory device transmission.
Concrete, can also be UE sends request from the moving advertising of obtaining described UE place multicast group to the access device of its current location; Access device is according to the information of the described UE of the acquisition request of UE place multicast group.
Step 202, access device sends the request of the moving advertising of obtaining described multicast group to multicast source, carries the former multicast address in the information of multicast group in the described request.
After step 203, multicast source are received the request of moving advertising, in former multicast address, add respectively the geographical location information of each businessman that moving advertising will publicize, form a plurality of new multicast address.
For example, UE place multicast group is certain chain-supermarket multicast group, and the former multicast address of this multicast group is 224.1.0.0, and front 18 that can define this multicast address represent the multicast group number, and rear 14 represent the position.Suppose, this chain-supermarket comprises and is positioned at north of the city, the south of a city, commercial street, four sales fields of university city, described four sales fields belong to respectively north of the city, the south of a city, four access devices in commercial street and university city, the geographical location information of described north of the city, the south of a city, four access devices in commercial street and university city is respectively 1,2,3 and 4, accordingly, geographical location information that can the north of the city sales field is set to 1, the geographical location information of sales field, the south of a city is set to 2, the geographical location information of sales field, commercial street is set to 3, and the geographical location information of university city sales field is set to 4.Geographical location information with north of the city, the south of a city, commercial street, four sales fields of university city adds in the former multicast address respectively, obtains 224.1.0.1,224.1.0.2, four new multicast address of 224.1.0.3,224.1.0.4.
Step 204, multicast source sends to access device by the new multicast address of its correspondence respectively with the multicast message of the moving advertising of the businessman of corresponding diverse geographic location.
For example, the special price promotional advertisement of north of the city sales field can be sent to access device by new multicast address 224.1.0.1, the special price promotional advertisement of sales field, the south of a city is sent to access device by new multicast address 224.1.0.2, the special price promotional advertisement of sales field, commercial street is sent to access device by new multicast address 224.1.0.3, the special price promotional advertisement of university city sales field is sent to access device by new multicast address 224.1.0.4.
Step 205, access device receives the multicast message that sends over by the new multicast address corresponding with the positional information of himself, and is sent to UE.
For example, have 100 access devices to be positioned at north of the city, these 100 access devices consist of an access device logical groups, and they will use same positional information, as be 1.When UE by any access network in these equipment, represent that all UE is at the north of the city access network.Suppose that this access device is positioned at north of the city, the positional information of access device can be defined as 1.The positional information of new multicast address 224.1.0.1 is 1, and its positional information " 1 " with access device is corresponding.So, access device just only receives the multicast message that sends over by new multicast address 224.1.0.1.
Because some UE can receive the multicast message that sends over by new multicast address, and some UE can not receive the multicast message that sends over by new multicast address, therefore, for making UE can receive the multicast message that access device sends, access device can be converted to former multicast address 224.1.0.0 with new multicast address 224.1.0.1, and the multicast message that receives is sent to UE by former multicast address 224.1.0.0.
As from the foregoing, multicast source forms new multicast address in this example, positional information in the new multicast address of access device basis is the receiving group message optionally, adopt said method can realize distributing moving advertising according to the geographical position of UE, make UE only receive near the moving advertising of its position, avoid UE to receive a large amount of useless moving advertisings.
The second embodiment of a kind of location-based moving advertising distribution method of the present invention, as shown in Figure 3, the method comprises:
For example, the former multicast address of certain chain-supermarket multicast group is 224.1.0.0, and this access device is positioned at north of the city, the positional information of access device can be defined as 1.
After step 303, multicast source are received the request of moving advertising, in former multicast address, add the positional information of described access device, form new multicast address.
For example, adding the positional information " 1 " of access device to former multicast address is among the 224.1.0.0, obtains new multicast address 224.1.0.1.
For example, geographical location information that as mentioned before can the north of the city sales field is set to 1, and the geographical location information of sales field, the south of a city is set to 2, and the geographical location information of sales field, commercial street is set to 3, and the geographical location information of university city sales field is set to 4.The geographical location information of north of the city sales field is set to 1, and this geographical location information " 1 " is corresponding with the positional information " 1 " of described access device, so, selects the moving advertising of north of the city sales field to form multicast message.By new multicast address 224.1.0.1 described multicast message is sent to access device.
As from the foregoing, multicast source forms new multicast address in this example, and according to the selection of the positional information in new multicast address multicast message, adopt said method can realize distributing moving advertising according to the geographical position of UE, make UE only receive near the moving advertising of its position, avoid UE to receive a large amount of useless moving advertisings.
The first embodiment of the another kind of location-based moving advertising distribution method of the present invention, as shown in Figure 4, the method comprises:
Add the positional information of described access device in step 402, the access device former multicast address in the information of multicast group, form new multicast address.
For example, the former multicast address of certain chain-supermarket multicast group is 224.1.0.0, and this access device is positioned at north of the city, the positional information of access device can be defined as 1.Adding the positional information " 1 " of access device to former multicast address is among the 224.1.0.0, obtains new multicast address 224.1.0.1.
After step 404, multicast source are received the request of moving advertising, select the moving advertising of the businessman in the geographical position corresponding with the positional information in the new multicast address to form multicast message, by new multicast address described multicast message is sent to access device.
For example, geographical location information that as mentioned before can the north of the city sales field is set to 1, and the geographical location information of sales field, the south of a city is set to 2, and the geographical location information of sales field, commercial street is set to 3, and the geographical location information of university city sales field is set to 4.The geographical location information of north of the city sales field is set to 1, and this geographical location information " 1 " is corresponding with the positional information " 1 " of described access device, so, selects the moving advertising of north of the city sales field to form multicast message.By new multicast address 224.1.0.1 described multicast message is sent to access device.
As from the foregoing, access device forms new multicast address in this example, multicast source is selected multicast message according to the positional information in the new multicast address, adopt said method can realize distributing moving advertising according to the geographical position of UE, make UE only receive near the moving advertising of its position, avoid UE to receive a large amount of useless moving advertisings.
The second embodiment of the another kind of location-based moving advertising distribution method of the present invention, as shown in Figure 5, the method comprises:
Step 502 is kept at the information of UE place multicast group and the positional information of described access device in the multicast table.The structure of multicast table as shown in Figure 6.
Optionally, access device is before preserving operation, judge and whether store the information of this multicast group and the positional information of access device in the multicast table, if do not store the information of this multicast group and the positional information of access device in the multicast table, access device is kept at the information of its positional information and its multicast group of obtaining in the multicast table; If store the information of this multicast group and the positional information of access device in the multicast table, then do not preserve operation.Can avoid like this repeating preserving operation, save time, raise the efficiency.
Add the positional information of described access device in step 503, the access device former multicast address in the information of multicast group, form new multicast address.
After step 505, multicast source are received the request of moving advertising, select the moving advertising of the businessman in the geographical position corresponding with the positional information in the new multicast address to form multicast message, by new multicast address described multicast message is sent to access device.
Step 507 is sent to UE with the multicast message that receives by former multicast address.
As from the foregoing, the information of multicast group and the positional information of access device are stored in the multicast table, not only be convenient to access device and transfer relevant information, and be convenient to access device and add up according to the information in the multicast table, to obtain the information of access situation, such as the information such as quantity of access UE in the unit interval.
The present invention can be applied in following scene: the moving advertising of special price sales promotion will be issued in the sales field that certain chain-supermarket is positioned at north of the city, the access device that is positioned at north of the city obtains the information of each UE place multicast group of this access device of access, sends the moving advertising of special price sales promotion to all UE that belong to certain chain-supermarket multicast group.Like this, all UE that belong to certain chain-supermarket multicast group that are currently located at the north of the city zone just can in time obtain the special price sales promotion of north of the city, go to this sales field to consume according to self needs.
The invention provides a kind of access device, as shown in Figure 7, this access device comprises:
Acquiring unit is for the information of obtaining access UE place multicast group wherein;
Request unit is used for sending to multicast source the request of the moving advertising of obtaining described multicast group, carries the former multicast address in the information of multicast group in the described request;
Receive transmitting element, be used for receiving the multicast message that sends over by the new multicast address corresponding with the positional information of himself, and the multicast message that receives is sent to UE.
The present invention also provides another kind of access device, and as shown in Figure 7, this access device comprises:
Acquiring unit is for the information of obtaining access UE place multicast group wherein;
Request unit is used for sending to multicast source the request of the moving advertising of obtaining described multicast group, carries former multicast address in the information of multicast group and the positional information of described access device in the described request;
Receive transmitting element, be used for the receiving group message, and be sent to UE.
The present invention also provides another kind of access device, and as shown in Figure 8, this access device comprises:
Acquiring unit is for the information of obtaining access UE place multicast group wherein;
Multicast address forms the unit, is used for the positional information of adding described access device in the former multicast address of the information of multicast group, forms new multicast address;
Request unit is used for sending to multicast source the request of the moving advertising of obtaining described multicast group, carries new multicast address in the described request;
Receive transmitting element, be used for the receiving group message, and be sent to UE.
Described access device also comprises, the information storage unit is used for the information of UE place multicast group and the positional information of described access device are kept at multicast table;
Accordingly, described reception transmitting element, the former multicast address in the information of concrete multicast group for storing according to multicast table is reduced to former multicast address with new multicast address, and the multicast message that receives is sent to UE by former multicast address.
The invention discloses a kind of multicast source, this multicast source comprises:
New multicast address forms the unit, adds respectively the geographical location information of each businessman that moving advertising will publicize in former multicast address, forms a plurality of new multicast address;
Packet sending unit is used for the multicast message of the moving advertising of the businessman of corresponding diverse geographic location is sent to access device by the new multicast address of its correspondence respectively.
Described new multicast address forms the unit, also is used for adding at former multicast address the positional information of described access device, forms new multicast address;
Described packet sending unit, the moving advertising that also is used for the businessman in the selection geographical position corresponding with the positional information of described access device forms multicast message, by new multicast address described multicast message is sent to access device.
The present invention also provides a kind of location-based moving advertising dissemination system, and this system comprises: access device and multicast source, wherein,
Described access device is for the information of obtaining access UE place multicast group wherein; Send the request of the moving advertising of obtaining described multicast group to multicast source, carry former multicast address in the information of multicast group and the positional information of described access device in the described request; The receiving group message, and be sent to UE;
Described multicast source is used for the positional information at the described access device of former multicast address interpolation, forms new multicast address; Select the moving advertising of the businessman in the geographical position corresponding with the positional information of described access device to form multicast message, by new multicast address described multicast message is sent to access device.
The present invention also provides another kind of location-based moving advertising dissemination system, and this system comprises: access device and multicast source, wherein,
Described access device is for the information of obtaining access UE place multicast group wherein; Add the positional information of described access device in the former multicast address in the information of multicast group, form new multicast address; Send the request of the moving advertising of obtaining described multicast group to multicast source, carry new multicast address in the described request; The receiving group message, and be sent to UE;
Described multicast source, the moving advertising that is used for the businessman in the selection geographical position corresponding with the positional information of new multicast address forms multicast message, by new multicast address described multicast message is sent to access device.
The above is preferred embodiment of the present invention only, is not for limiting protection scope of the present invention.
Claims (16)
1. location-based moving advertising distribution method is characterized in that the method comprises:
Access device obtains the information of access UE place multicast group wherein;
Access device sends the request of the moving advertising of obtaining described multicast group to multicast source, carries the former multicast address in the information of multicast group in the described request;
Multicast source adds respectively the geographical location information of each businessman that moving advertising will publicize in former multicast address, form a plurality of new multicast address;
Multicast source sends to access device by the new multicast address of its correspondence respectively with the multicast message of the moving advertising of the businessman of corresponding diverse geographic location;
Access device receives the multicast message that sends over by the new multicast address corresponding with the positional information of himself, and the multicast message that receives is sent to UE.
2. method according to claim 1 is characterized in that, described multicast message with reception is sent to UE and is:
Access device is converted to former multicast address with new multicast address, and the multicast message that receives is sent to UE by former multicast address.
3. method according to claim 2 is characterized in that, the information that described access device obtains the UE place multicast group of this access device of access also comprises afterwards:
The information of UE place multicast group and the positional information of described access device are kept in the multicast table;
Accordingly, described access device is converted to former multicast address with new multicast address and is:
Described access device is reduced to former multicast address according to the former multicast address in the information of the multicast group of storing in the multicast table with new multicast address.
4. location-based moving advertising distribution method is characterized in that the method comprises:
Access device obtains the information of access UE place multicast group wherein;
Access device sends the request of the moving advertising of obtaining described multicast group to multicast source, carries former multicast address in the information of multicast group and the positional information of described access device in the described request;
Multicast source adds the positional information of described access device in former multicast address, form new multicast address;
Multicast source selects the moving advertising of the businessman in the geographical position corresponding with the positional information of described access device to form multicast message, by new multicast address described multicast message is sent to access device;
Access device receives described multicast message, and is sent to UE.
5. location-based moving advertising distribution method is characterized in that the method comprises:
Access device obtains the information of access UE place multicast group wherein;
Add the positional information of described access device in the former multicast address of access device in the information of multicast group, form new multicast address;
Access device sends the request of the moving advertising of obtaining described multicast group to multicast source, carries new multicast address in the described request;
Multicast source selects the moving advertising of the businessman in the geographical position corresponding with the positional information in the new multicast address to form multicast message, by new multicast address described multicast message is sent to access device;
Access device receives described multicast message, and is sent to UE.
6. method according to claim 5 is characterized in that, the described UE of being sent to is:
Access device is converted to former multicast address with new multicast address, and the multicast message that receives is sent to UE by former multicast address.
7. method according to claim 6 is characterized in that, the information that described access device obtains the UE place multicast group of this access device of access also comprises afterwards:
The information of UE place multicast group and the positional information of described access device are kept in the multicast table;
Accordingly, described access device is converted to former multicast address with new multicast address and is:
Described access device is reduced to former multicast address according to the former multicast address in the information of the multicast group of storing in the multicast table with new multicast address.
8. an access device is characterized in that, this access device comprises:
Acquiring unit is for the information of obtaining access UE place multicast group wherein;
Request unit is used for sending to multicast source the request of the moving advertising of obtaining described multicast group, carries the former multicast address in the information of multicast group in the described request;
Receive transmitting element, be used for receiving the multicast message that sends over by the new multicast address corresponding with the positional information of himself, and the multicast message that receives is sent to UE.
9. an access device is characterized in that, this access device comprises:
Acquiring unit is for the information of obtaining access UE place multicast group wherein;
Request unit is used for sending to multicast source the request of the moving advertising of obtaining described multicast group, carries former multicast address in the information of multicast group and the positional information of described access device in the described request;
Receive transmitting element, be used for the receiving group message, and be sent to UE.
10. an access device is characterized in that, this access device comprises:
Acquiring unit is for the information of obtaining access UE place multicast group wherein;
Multicast address forms the unit, is used for the positional information of adding described access device in the former multicast address of the information of multicast group, forms new multicast address;
Request unit is used for sending to multicast source the request of the moving advertising of obtaining described multicast group, carries new multicast address in the described request;
Receive transmitting element, be used for the receiving group message, and be sent to UE.
11. access device according to claim 10 is characterized in that,
Described reception transmitting element also is used for new multicast address is converted to former multicast address, and the multicast message that receives is sent to UE by former multicast address.
12. access device according to claim 11 is characterized in that, described access device also comprises,
The information storage unit is used for the information of UE place multicast group and the positional information of described access device are kept at multicast table;
Accordingly, described reception transmitting element, the former multicast address in the information of concrete multicast group for storing according to multicast table is reduced to former multicast address with new multicast address, and the multicast message that receives is sent to UE by former multicast address.
13. a multicast source is characterized in that, this multicast source comprises:
New multicast address forms the unit, adds respectively the geographical location information of each businessman that moving advertising will publicize in former multicast address, forms a plurality of new multicast address;
Packet sending unit is used for the multicast message of the moving advertising of the businessman of corresponding diverse geographic location is sent to access device by the new multicast address of its correspondence respectively.
14. multicast source according to claim 13 is characterized in that,
Described new multicast address forms the unit, also is used for adding at former multicast address the positional information of described access device, forms new multicast address;
Described packet sending unit, the moving advertising that also is used for the businessman in the selection geographical position corresponding with the positional information of described access device forms multicast message, by new multicast address described multicast message is sent to access device.
15. a location-based moving advertising dissemination system is characterized in that this system comprises: access device and multicast source, wherein,
Described access device is for the information of obtaining access UE place multicast group wherein; Send the request of the moving advertising of obtaining described multicast group to multicast source, carry former multicast address in the information of multicast group and the positional information of described access device in the described request; The receiving group message, and be sent to UE;
Described multicast source is used for the positional information at the described access device of former multicast address interpolation, forms new multicast address; Select the moving advertising of the businessman in the geographical position corresponding with the positional information of described access device to form multicast message, by new multicast address described multicast message is sent to access device.
16. a location-based moving advertising dissemination system is characterized in that this system comprises: access device and multicast source, wherein,
Described access device is for the information of obtaining access UE place multicast group wherein; Add the positional information of described access device in the former multicast address in the information of multicast group, form new multicast address; Send the request of the moving advertising of obtaining described multicast group to multicast source, carry new multicast address in the described request; The receiving group message, and be sent to UE;
Described multicast source, the moving advertising that is used for the businessman in the selection geographical position corresponding with the positional information of new multicast address forms multicast message, by new multicast address described multicast message is sent to access device.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201110264062XA CN102984645A (en) | 2011-09-07 | 2011-09-07 | Mobile advertisement distributing method and device and system based on position |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201110264062XA CN102984645A (en) | 2011-09-07 | 2011-09-07 | Mobile advertisement distributing method and device and system based on position |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN102984645A true CN102984645A (en) | 2013-03-20 |
Family
ID=47858300
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201110264062XA Pending CN102984645A (en) | 2011-09-07 | 2011-09-07 | Mobile advertisement distributing method and device and system based on position |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN102984645A (en) |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105577844A (en) * | 2014-11-06 | 2016-05-11 | 普天信息技术有限公司 | Method for generating multicast user plane address, core network device and terminal |
| CN106408347A (en) * | 2016-09-30 | 2017-02-15 | 北京奇虎科技有限公司 | Advertisement recommendation method, advertisement server and terminal device |
| WO2019223640A1 (en) * | 2018-05-23 | 2019-11-28 | 华为技术有限公司 | Method for terminal to join multicast group in internet of vehicles, gateway and server |
Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1206538A (en) * | 1996-10-30 | 1999-01-27 | 诺基亚电信公司 | Location-dependent services in mobile communication system |
| CN1794825A (en) * | 2005-02-25 | 2006-06-28 | 华为技术有限公司 | Method of implementing directional in mobile data |
| CN1969572A (en) * | 2004-06-16 | 2007-05-23 | Lg电子株式会社 | Broadcast/multicast service method based on user location information |
-
2011
- 2011-09-07 CN CN201110264062XA patent/CN102984645A/en active Pending
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1206538A (en) * | 1996-10-30 | 1999-01-27 | 诺基亚电信公司 | Location-dependent services in mobile communication system |
| CN1969572A (en) * | 2004-06-16 | 2007-05-23 | Lg电子株式会社 | Broadcast/multicast service method based on user location information |
| CN1794825A (en) * | 2005-02-25 | 2006-06-28 | 华为技术有限公司 | Method of implementing directional in mobile data |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105577844A (en) * | 2014-11-06 | 2016-05-11 | 普天信息技术有限公司 | Method for generating multicast user plane address, core network device and terminal |
| CN105577844B (en) * | 2014-11-06 | 2018-12-14 | 普天信息技术有限公司 | Generate method, equipment of the core network and the terminal of multicast user face address |
| CN106408347A (en) * | 2016-09-30 | 2017-02-15 | 北京奇虎科技有限公司 | Advertisement recommendation method, advertisement server and terminal device |
| WO2019223640A1 (en) * | 2018-05-23 | 2019-11-28 | 华为技术有限公司 | Method for terminal to join multicast group in internet of vehicles, gateway and server |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| US20070242643A1 (en) | Using a wireless beacon broadcast to provide a media message | |
| JP4595190B2 (en) | Download method and user terminal and distribution server for executing the download method | |
| CN101668325B (en) | Admission control method, admission control device and admission control system | |
| CN104885416A (en) | Bridging network devices in a hybrid communication network | |
| CN107743714A (en) | To the messaging charging based on business group | |
| TW200701678A (en) | Improved resource utilization for multimedia broadcast multicast services (mbms) | |
| CN101499156A (en) | Advertisement issuance control method and apparatus based on multi-advertisement information issuing apparatus | |
| CN101827309A (en) | Method, terminal, server and system for sending push massage | |
| CN102480721A (en) | Service provider route number acquiring method and server | |
| CN103442058A (en) | Information push method and system based on call numbers | |
| CN102598722B (en) | For controlling the method for PTM service transmission | |
| CN101567898A (en) | Method, system and device for advertisement putting | |
| CN101184111A (en) | Advertisement delivery method, system, server and mobile terminal | |
| CN102594733B (en) | Method, system and device for realizing anonymous speed-dating | |
| CN102984645A (en) | Mobile advertisement distributing method and device and system based on position | |
| CN104272705A (en) | Method and apparatus for display of operator ads | |
| CN103428638A (en) | Spectrum applying method, device and system | |
| CN103002397A (en) | Method, device and system for issuing mobile advertisement on basis of location | |
| CN101340625B (en) | Method, server and system for service guide packet | |
| CN103379432A (en) | Mobile advertisement distributing method and system | |
| KR20090017899A (en) | Apparatus and method for providing service providers list in broadband wireless access system | |
| CN102595343B (en) | The methods, devices and systems of transmission information | |
| CN104902461B (en) | Data transmission method for uplink, device, terminal and system | |
| CN100401800C (en) | Method for providing broadcast multicast service to users | |
| CN101355725A (en) | Method, system and apparatus for transmitting short message |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20130320 |
|
| RJ01 | Rejection of invention patent application after publication |