CN106331762A - Method and device for generating video ad - Google Patents
Method and device for generating video ad Download PDFInfo
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- CN106331762A CN106331762A CN201610806082.8A CN201610806082A CN106331762A CN 106331762 A CN106331762 A CN 106331762A CN 201610806082 A CN201610806082 A CN 201610806082A CN 106331762 A CN106331762 A CN 106331762A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/239—Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests
- H04N21/2393—Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests involving handling client requests
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/83—Generation or processing of protective or descriptive data associated with content; Content structuring
- H04N21/835—Generation of protective data, e.g. certificates
- H04N21/8352—Generation of protective data, e.g. certificates involving content or source identification data, e.g. Unique Material Identifier [UMID]
Abstract
The invention provides a method and a device for generating a video ad. When a target frame in a video is judged to meet a preset information condition, that is, the target frame contains a key word set related to the target frame, the key word set in the target frame is acquired; in combination with a preset ad attribute label of the ad and a preset user behavior label of a client, the best ad of the target frame is obtained through matching; further, according to the key word set related to the currently-played video content, user behavior preferences and the attributes of the ad itself, an ad which possibly interests the user or is useful is matched for release, the ad transaction probability is increased, and resource waste caused by blind ad release can be avoided.
Description
Technical field
The present invention relates to the network information and throw in technical field, in particular, relate to the generation side of a kind of video ads
Method and device.
Background technology
Along with global network Media Development is powerful, video ads is widely used, and gradually moves towards standardization, and it is thrown
Put channel to also tend to shape, cover the release platforms such as live telecast, program request, network online request.
Existing video ads can be thrown in before and after video playback or in video display process；Wherein, regarding
Frequently the advertisement putting mode employed in playing process is more fixing, it is common that by advertisement with coding staff in video display process
Appointment position in formula directly the most a certain frame of video is thrown in, real while not affecting user's watching video content
Show the broadcast of advertisement.But, in using the advertisement in this rendered to frame of video of input mode and currently playing video
Hold almost without association, reduce beholder's interest-degree to input advertisement, and then decrease the probability that advertisement strikes a bargain, cause wide
Accuse the waste of resource.
Summary of the invention
In view of this, the invention provides the generation method and device of a kind of video ads, improve user interest degree
On the basis of, add the conclusion of the business probability of advertisement, and then avoid the waste of advertising resource.
For achieving the above object, the present invention provides following technical scheme:
A kind of generation method of video ads, including:
Receive the playing request of client；
Judging whether the target frame in video meets presupposed information condition, wherein, described video is corresponding to described broadcasting
The video of request, described target frame is the next frame of video of current played frame of video, described default letter in described video
Breath condition is to comprise the set of keywords relevant to described target frame, comprises at least one and described mesh in described set of keywords
The keyword that mark frame is relevant；
If described target frame meets described presupposed information condition, obtain the set of keywords comprised in described target frame；
According to described set of keywords, the default advertisement attributes label of advertisement and the pre-set user behavior label of client,
Optimal advertising is matched for described target frame；
When described target frame plays out, described optimal advertising is shown the default advertisement position in described target frame.
Preferably, described method also includes:
If described target frame is unsatisfactory for described presupposed information condition, match any one advertisement for described target frame, make
Candidate locations for described target frame；
Accordingly, described when described target frame plays out, described optimal advertising is shown in described target frame
Presetting advertisement position, be specially when described target frame plays out, shown by described candidate locations in described target frame is pre-
If advertisement position.
Preferably, described according to described set of keywords, the default advertisement attributes label of advertisement and the default use of client
Family behavior label, matches optimal advertising for described target frame, including:
Calculate each keyword in described set of keywords similar to the pre-set user behavior label of described client
Degree, it is thus achieved that best keywords；
Calculate the similarity of described best keywords and the default advertisement attributes label of described advertisement, it is thus achieved that described target frame
Optimal advertising.
Preferably, described described optimal advertising is shown the default advertisement position in described target frame before, also include:
Judge that whether currently playing condition meets to preset and present condition, wherein, described preset that to present condition be described target
Default advertisement position on frame is not overlapped with pop-up box；
Accordingly, described when described target frame plays out, described optimal advertising is shown in described target frame
Preset advertisement position, be specially and play out in described target frame, and currently playing condition meets described presetting when presenting condition, will
Described optimal advertising shows the default advertisement position in described target frame.
A kind of generating means of video ads, including:
Request receiver module, for receiving the playing request of client；
First judge module, for judging whether the target frame in video meets presupposed information condition, wherein, described video
For the video corresponding to described playing request, described target frame is that in described video, the next one of current played frame of video regards
Frequently frame, described presupposed information condition is to comprise the set of keywords relevant to described target frame, comprises in described set of keywords
At least one keyword relevant to described target frame；
First acquisition module, if meeting described presupposed information condition for described target frame, obtaining in described target frame and wrapping
The set of keywords contained；
First analyzes matching module, for according to described set of keywords, the default advertisement attributes label of advertisement and client
The pre-set user behavior label of end, matches optimal advertising for described target frame；
Display module, for when described target frame plays out, shows described optimal advertising in described target frame
Default advertisement position.
Preferably, described device also includes:
Second analyzes matching module, if being unsatisfactory for described presupposed information condition, for described target frame for described target frame
Match any one advertisement, as the candidate locations of described target frame；
Accordingly, described display module, being additionally operable to analyze matching module described second is that described target frame coupling is taken the post as
Anticipate an advertisement, as the candidate locations of described target frame, and when described target frame plays out, described optimal advertising is shown
Default advertisement position in described target frame.
Preferably, described first analysis matching module includes:
First computing module, for calculating each keyword and the default use of described client in described set of keywords
The similarity of family behavior label, it is thus achieved that best keywords；
Second computing module, similar to the default advertisement attributes label of described advertisement for calculating described best keywords
Degree, it is thus achieved that the optimal advertising of described target frame.
Preferably, when described display module plays out in described target frame, described optimal advertising is shown described
Before default advertisement position in target frame, also include:
Second judge module, is used for judging whether currently playing condition meets to preset and presents condition, wherein, described preset in
Existing condition is that the default advertisement position in described target frame is not overlapped with pop-up box；
Accordingly, described display module, it is additionally operable to judge that currently playing condition meets at described second judge module and presets
Present condition, and when described target frame plays out, described optimal advertising is shown the default advertisement position in described target frame.
Understand via above-mentioned technical scheme, compared with prior art, the invention provides the generation of a kind of video ads
Method and device, meets presupposed information condition by the target frame in judging video, i.e. comprises the pass relevant to this target frame
During key word set, obtain the set of keywords contained by this target frame, and combine default advertisement attributes label and the client of advertisement
Pre-set user behavior label, coupling obtains the optimal advertising of this target frame, so can according to in currently playing video
Holding on the attribute that relevant set of keywords, the behavior hobby of user and advertisement self is had, matching user may sense
Interest or useful advertisement are thrown in, and have both added the conclusion of the business probability of advertisement, turn avoid and cause because blindly throwing in advertisement
The wasting of resources.
Accompanying drawing explanation
In order to be illustrated more clearly that the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing
In having technology to describe, the required accompanying drawing used is briefly described, it should be apparent that, the accompanying drawing in describing below is only this
Inventive embodiment, for those of ordinary skill in the art, on the premise of not paying creative work, it is also possible to according to
The accompanying drawing provided obtains other accompanying drawing.
The method flow diagram of the generation method of a kind of video ads that Fig. 1 provides for the embodiment of the present invention；
The method flow diagram of the generation method of the another kind of video ads that Fig. 2 provides for the embodiment of the present invention；
The structural representation of the generating means of a kind of video ads that Fig. 3 provides for the embodiment of the present invention；
The structural representation of the generating means of the another kind of video ads that Fig. 4 provides for the embodiment of the present invention.
Detailed description of the invention
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete
Describe, it is clear that described embodiment is only a part of embodiment of the present invention rather than whole embodiments wholely.Based on
Embodiment in the present invention, it is every other that those of ordinary skill in the art are obtained under not making creative work premise
Embodiment, broadly falls into the scope of protection of the invention.
The embodiment of the invention discloses a kind of generation method of video ads, refer to accompanying drawing 1, described method specifically includes
Following steps:
S101: receive the playing request of client；
Concrete, when user wants to watch a certain video, can be by its client used to comprising video file
Play System send playing request, accordingly, this Play System sends broadcasting of coming receiving the client that user used
After putting request, the follow-up associative operation relating to advertisement putting can be proceeded.Wherein, the client that user is used include but
It is not limited to desk computer, smart mobile phone, panel computer, personal digital assistant, TV etc..Playing request can be for this
Arbitrary video file of being comprised in Play System and initiate, the client that user is used is to the broadcasting comprising video file
System sends mode this programme of playing request and does not limit, and can be by selected video file is carried out click
Mode is to complete to send playing request to Play System, it is also possible to be by selected video file is carried out touch screen touch point
The mode hit is to complete to send playing request to Play System.
S102: judge whether the target frame in video meets presupposed information condition, wherein, described video is corresponding to described
The video of playing request, described target frame is the next frame of video of current played frame of video in described video, described pre-
If information condition is to comprise the set of keywords relevant to described target frame, described set of keywords comprises at least one and institute
Stating the keyword that target frame is relevant, if meeting, then performing S103；
Concrete, owing to video pictures is made up of multiple frame of video, and multiple frame of video is play continuously and is constituted video
Picture.Therefore, receive, at Play System, the playing request that the client that user used is initiated for a certain video file
After, can be when this video plays a certain frame of video, using the next frame of video adjacent with this frame of video as a mesh
Mark frame, and to carrying out analysis judgment.The mode resolved can be by the journey with analytical capabilities contained in this Play System
Sequence or software complete to resolve, such as resolver.
Owing to each frame of video of composition video is equivalent to piece image, character image can be included, Architectural drawing etc.,
Therefore the set of keywords parsed from each target frame can be used to describe this frame of video included part or
The word of all images information, comprises the images such as personage, article, landscape in a frame of video picture, can obtain after parsing
The keyword message relevant to these images, is specially " soup is only ", " women ", " automobile ", " defending clothing ", " tree " etc., and by these
The keyword message obtained constitutes the set of keywords of current resolved target frame, and presets judging that this target frame meets
When information condition, i.e. this target frame comprise set of keywords, continue executing with the follow-up associative operation inserting advertisement for target frame
Flow process.Wherein, set of keywords can be to comprise part or all of image letter included in one or more description target frame
The set that the keyword of breath is formed.
S103: obtain the set of keywords comprised in described target frame, and perform S104；
Concrete, the set of keywords that comprises in target frame can be beforehand through special program or software to a certain video
Contained all videos frame image content is analyzed, and then extracts the set of keywords of correspondence, and this set of keywords is inserted
The Video Expansion entered to corresponding target frame describes in information, convenient when target frame carries out the acquisition of set of keywords, it is possible to
Directly describe the set of keywords parsing insertion information from the Video Expansion of target frame, reduce spent by target frame
The parsing time.
S104: according to described set of keywords, the default advertisement attributes label of advertisement and the pre-set user behavior of client
Label, matches optimal advertising for described target frame, and performs S105；
Concrete, after getting set of keywords from target frame, can be in conjunction with this Play System in advance for it
The default advertisement attributes label that each advertisement of interior preservation is added in advance, and the client that used by user and add
Pre-set user behavior label, match optimal advertising for this target frame together, thus consider that user is felt emerging from many aspects
The adline of interest, it is possible to the orientation realizing advertisement is thrown in, improves effect and the precision of advertisement putting；Meanwhile, in video
Multiple frame of video throw in advertisement, the most indirectly add the advertisement position number in a video, improve operator increment clothes
Business income.
Wherein, the default advertisement attributes label of advertisement is based on the ad content and the attribute that prestore, and is each
Advertisement add attribute tags, this attribute tags can include the content of advertisement, attribute information, be suitable for crowd, expectation audient and
Any one or more combinations such as purchase crowd.The pre-set user behavior label of client can be based on user and use individual
The user behavior hobby letter obtained by statistical analysis when log-on message when account logs in this client and user watch video
Any one or more combinations such as breath, and the user behavior label that the client used by each user is added.Ratio
In the case of one, in the log-on message of user, sex is male, then can be using " male " as the client used by it
The pre-set user behavior label added.In the case of such as another kind, by counting user viewing video during to being thrown
The number of clicks of the advertisement put and the content of clicked advertisement carry out statistical analysis, it can be deduced that this user is to some and " clothes "
The clicking rate of relevant advertisement is of a relatively high, then using " clothes " as the pre-set user behavior label of this user, and can carry out
Add, in order to follow-up again receive the client that this user used when sending the playing request come, can be preferably it and broadcast
Put the advertisement relevant to " clothes ".
S105: when described target frame plays out, shows presetting extensively in described target frame by described optimal advertising
Accuse position；
Concrete, after the optimal advertising matching either objective frame, in addition it is also necessary to when this target frame is played, will coupling
The optimal advertising gone out is thrown on the default advertisement position in this target frame.Wherein, optimal advertising is thrown in the throwing presetting advertisement position
The method of putting can be by coded system optimal advertising is added to the target frame place play video layer on figure
As display layer (on-screen display, OSD), and then achieve the purpose throwing in advertisement in video display process.And preset
The position this programme that arranges of advertisement position does not limit, and can be in any one picture area in target frame, but will not
The position being overlapped with object important in this target frame.Such as one target frame includes the pictures such as personage, landscape, automobile
Information, then can arrange default to this target frame using " personage " and " automobile " as object the most important in this target frame
During advertisement position, then to avoid its position arranged to superpose with " automobile " with " personage ", and then prevent affecting user and watch video
Effect.
In the generation method of the video ads disclosed in the embodiment of the present invention, met by the target frame in judging video
Presupposed information condition, when i.e. comprising the set of keywords relevant to this target frame, gets the set of keywords contained by this target frame
Close, carry out calculating in conjunction with the default advertisement attributes label of the advertisement added in advance and the pre-set user behavior label of client and divide
Analysis, matches the optimal advertising of this target frame, and when this target frame is played, is shown in this target frame by this optimal advertising
Default advertisement position, and then set of keywords, the behavior hobby of user and advertisement self can have contained by comprehensive video frame
Attribute, match both relevant to currently playing video content, again to the viewing individual subscriber relevant advertisement of hobby, and push
To user, facilitate user that the advertisement thrown in is checked purchase, and then improve the conclusion of the business machine throwing in advertisement in video playback
Rate, turn avoid and cause the waste of advertising resource because blindly throwing in.
On the basis of embodiment corresponding to Fig. 1, the embodiment of the invention discloses the generation method of another kind of video ads,
Referring to accompanying drawing 2, described method specifically includes following steps:
S201: receive the playing request of client.
S202: judge whether the target frame in video meets presupposed information condition, wherein, described video is corresponding to described
The video of playing request, described target frame is the next frame of video of current played frame of video in described video, described pre-
If information condition is to comprise the set of keywords relevant to described target frame, described set of keywords comprises at least one and institute
State the keyword that target frame is relevant, if meeting, then performing S203, if being unsatisfactory for, then performing S204；
Concrete, owing to, in all videos frame constituting video, some frame of video is cannot be from the image contained by this frame
Information extracts some words that can be broadly described on this frame included part or all of image information, say, that
The set of keywords that this frame is corresponding cannot be obtained, therefore after selecting out a target frame from the video play, need this
Whether target frame comprises the set of keywords of correspondence carries out analysis judgment.In other words, it is simply that need the target judging in video
Whether frame meets presupposed information condition.
S203: obtain the set of keywords comprised in described target frame, and perform S205；
S204: match any one advertisement for described target frame, as the candidate locations of described target frame, and performs
S206；
Concrete, it is unsatisfactory for presupposed information condition, namely this target frame picture in the target frame judging current selected
In do not comprise correspondence set of keywords time, then this Play System just cannot carry out being precisely calculated coupling according to set of keywords
Operation, at this point it is possible to arbitrarily select one from a plurality of advertisement prestored, as the candidate locations of this target frame, and then
Avoid the wasting of resources of advertisement position in video display process.
Wherein, the reason causing target frame to be unsatisfactory for presupposed information condition is likely due to frame of video is being carried out keyword
When operation is added in set, it is impossible in the part or all of image information comprised from this frame of video picture, extract set of keywords
Close, so this frame of video be chosen to be target frame resolve time, the most just cannot resolve obtain correspondence set of keywords.Example
In the case of one, when current video frame picture only comprises " landscape " image, then cannot refine according to video content and close
Key word set.And for example in the case of another kind, comprise in current video frame picture be " cartoon " image time, may also cannot
Set of keywords is refined according to video content.
S205: calculate the pre-set user behavior label of each keyword and described client in described set of keywords
Similarity, it is thus achieved that best keywords, and perform S207；
Concrete, after getting the set of keywords of target frame, can first calculate comprise in set of keywords every
Similarity between one keyword and the pre-set user behavior label added for this client in advance, and then passes through result of calculation
Select the highest keyword of the Similarity value best keywords as this target frame.The set of keywords such as got
It is made up of " soup is only ", " women ", " automobile ", " defending clothing ", " tree " 5 keywords, and is current according to user's registration information
Client with the addition of " male " as its pre-set user behavior label, calculate the most respectively these 5 keywords and " male " this
Similarity between pre-set user behavior label, result of calculation is respectively 0.325,0.002,0.796,0.541 and 0.024,
It is thus possible to select Similarity value the highest " automobile " as best keywords according to this result of calculation, it is achieved that from user
Consider in people's hobby or viewing behavior, so as to different hobbies or behavior for each user match optimal key
Word so that it is participate in follow-up matching primitives.Wherein, method this programme of Similarity Measure does not limit, and can be based on key
The vector sum of the word weight that sets a property calculates.
S206: judge that whether currently playing condition meets to preset and present condition, wherein, described presets that to present condition be described
Default advertisement position in target frame is not overlapped with pop-up box, if meeting, then performs S208；
Concrete, during video is played, in addition to throwing in advertisement for the user of viewing video, in addition it is also necessary to consider
User watches viewing effect during video.Therefore, before throwing in the optimal advertising that target frame matches in advance, need to judge
When this target frame is played, whether its currently playing condition meets to preset presents condition, say, that currently playing target
Default advertisement position on frame is not overlapped with pop-up box, if superposition, then optimal advertising cannot be shown to viewing smoothly
User, if not superposition, then can proceed follow-up flow process.
Occur in the pop-up box in frame of video can be Play System be that remind that viewing user carries out continuing to pay dues relevant continues to pay dues
The pop-up box of information, it is also possible to be user be adjust video playback volume volume bar pop-up box etc..
S207: calculate the similarity of described best keywords and the default advertisement attributes label of described advertisement, it is thus achieved that described
The optimal advertising of target frame, and perform S209；
Concrete, after being calculated the best keywords of target frame, continue to calculate this best keywords and prestore
The default advertisement attributes label that each adds of a plurality of advertisement between similarity, and then select similarity by result of calculation
It is worth the highest advertisement optimal advertising as this target frame.Further illustrate as a example by still using " automobile " as best keywords
How to mate and obtain optimal advertising.Such as obtaining best keywords for after " automobile ", calculate respectively " automobile " with each
The Similarity value of the default advertisement attributes label that advertisement is added such as " clothes ", " household goods ", " car ", " electrical equipment " etc., and lead to
Cross result of calculation and select the highest advertisement of the Similarity value optimal advertising as this target frame, and then achieve and will throw in
The content of advertisement and the frame of video at this advertisement putting place be combined, add the viewing user reception journey to throwing in advertisement
Degree, further increases the clicked probability checked of this advertisement, and then indirectly improves its probability struck a bargain.
S208: when described target frame plays out, shows presetting extensively in described target frame by described candidate locations
Accuse position.
S209: judge that whether currently playing condition meets to preset and present condition, wherein, described presets that to present condition be described
Default advertisement position in target frame is not overlapped with pop-up box, if meeting, then performs S2010.
S2010: when described target frame plays out, shows presetting extensively in described target frame by described optimal advertising
Accuse position.
In the generation method of the video ads disclosed in the embodiment of the present invention, by judging that target frame meets default letter
Breath condition, when i.e. comprising the set of keywords relevant to this target frame, first calculates the set of keywords and client got
Pre-set user behavior label carries out the calculating about similarity, and is made by the highest for Similarity value in a result of calculation keyword
Best keywords for this target frame such that it is able to different hobbies or behavior for each user match optimal key
Word, calculates between the corresponding default advertisement attributes label that best keywords is added with each advertisement of storage the most again
Similarity, and then can be that this target frame matches optimal advertising according to result of calculation, so achieve by the advertisement thrown in
The content of the frame of video at this advertisement putting place is combined, and adds the viewing user reception degree to input advertisement, enters one
Step adds the clicked probability checked of this advertisement, and then indirectly improves its probability struck a bargain；Meanwhile, judge currently playing
Satisfied the presetting of condition presents condition, and in the most currently playing condition, the default advertisement position in target frame is not folded with arbitrary pop-up box
Added-time, just optimal advertising can be shown, thus improve viewing user and watch the effect of video.
The embodiment of the invention discloses the generating means of a kind of video ads, refer to accompanying drawing 3, described device specifically wraps
Include:
Request receiver module 301, for receiving the playing request of client；
First judge module 302, for judging whether the target frame in video meets presupposed information condition, wherein, described
Video is the video corresponding to described playing request, and described target frame is next of frame of video the most played in described video
Individual frame of video, described presupposed information condition is to comprise the set of keywords relevant to described target frame, in described set of keywords
Comprise at least one keyword relevant to described target frame；
First acquisition module 303, for when described target frame meets described presupposed information condition, obtains described target frame
In the set of keywords that comprises；
First analyzes matching module 304, for according to described set of keywords, the default advertisement attributes label of advertisement and visitor
The pre-set user behavior label of family end, matches optimal advertising for described target frame；
Display module 305, for when described target frame plays out, shows described optimal advertising in described target frame
On default advertisement position.
In the generating means of the video ads disclosed in the embodiment of the present invention, regarded in judgement by the first judge module 302
Target frame in Pin meets presupposed information condition, when i.e. comprising the set of keywords relevant to this target frame, and the first acquisition module
303 get the set of keywords contained by this target frame, then are analyzed matching module 304 by first and combine the advertisement added in advance
The pre-set user behavior label presetting advertisement attributes label and client carries out computational analysis, matches the optimal wide of this target frame
Accuse, and when this target frame is played, display module 305 this optimal advertising shown the default advertisement in this target frame
Position, so can the attribute that has of set of keywords, the behavior hobby of user and advertisement self contained by comprehensive video frame, coupling
Go out both relevant to currently playing video content, advertisement relevant to viewing individual subscriber hobby again, and it is pushed to user, convenient
The advertisement thrown in is checked purchase by user, and then improves the conclusion of the business probability throwing in advertisement in video playback, turn avoid
The waste of advertising resource is caused because blindly throwing in.
The work process of the modules that the embodiment of the present invention provides, refer to the method flow diagram corresponding to accompanying drawing 1, tool
Body running process repeats no more.
On the basis of embodiment corresponding to Fig. 3, the embodiment of the invention discloses the generating means of another kind of video ads,
Referring to accompanying drawing 4, described device specifically includes:
Request receiver module the 301, first judge module the 302, first acquisition module the 303, first analysis matching module 304,
Display module 305, second analyzes matching module 306 and the second judge module 307.
Wherein, described first analysis matching module 304 includes:
First computing module 3041, for calculating the pre-of each keyword and described client in described set of keywords
If the similarity of user behavior label, it is thus achieved that best keywords；
Second computing module 3042, for calculating the described best keywords default advertisement attributes label with described advertisement
Similarity, it is thus achieved that the optimal advertising of described target frame.
In the generating means of the video ads disclosed in the embodiment of the present invention, judge mesh by the first judge module 302
Mark frame meets presupposed information condition, when i.e. comprising the set of keywords relevant to this target frame, first by the first computing module 3041
The pre-set user behavior label calculating set of keywords and the client got carries out the calculating about similarity, and will calculate
The keyword that in result, Similarity value is the highest is as the best keywords of this target frame such that it is able to for each user
Different hobbies or behavior match best keywords, calculated best keywords and storage by the second computing module 3042 the most again
The corresponding default advertisement attributes label that added of each advertisement between similarity, and then can be according to result of calculation
This target frame matches optimal advertising, and then achieves to enter the content of the advertisement of input with the frame of video at this advertisement putting place
Row combines, and adds the viewing user reception degree to input advertisement, further increases the clicked probability checked of this advertisement,
And then indirectly improve its probability struck a bargain；Meanwhile, judge that currently playing condition meets to preset at the second judge module 307 to present
Condition, when in the most currently playing condition, the default advertisement position in target frame is not overlapped with arbitrary pop-up box, display module 305
Just optimal advertising can be shown, thus improve viewing user and watch the effect of video.
The work process of the modules that the embodiment of the present invention provides, refer to the method flow diagram corresponding to accompanying drawing 2, tool
Body running process repeats no more.
Described above to the disclosed embodiments, makes professional and technical personnel in the field be capable of or uses the present invention.
Multiple amendment to these embodiments will be apparent from for those skilled in the art, as defined herein
General Principle can realize without departing from the spirit or scope of the present invention in other embodiments.Therefore, the present invention
It is not intended to be limited to the embodiments shown herein, and is to fit to and principles disclosed herein and features of novelty phase one
The widest scope caused.
Claims (8)
1. the generation method of a video ads, it is characterised in that including:
Receive the playing request of client；
Judging whether the target frame in video meets presupposed information condition, wherein, described video is corresponding to described playing request
Video, described target frame is the next frame of video of frame of video current played in described video, described presupposed information bar
Part is to comprise the set of keywords relevant to described target frame, comprises at least one and described target frame in described set of keywords
Relevant keyword；
If described target frame meets described presupposed information condition, obtain the set of keywords comprised in described target frame；
According to described set of keywords, the default advertisement attributes label of advertisement and the pre-set user behavior label of client, for institute
State target frame and match optimal advertising；
When described target frame plays out, described optimal advertising is shown the default advertisement position in described target frame.
Method the most according to claim 1, it is characterised in that described method also includes:
If described target frame is unsatisfactory for described presupposed information condition, match any one advertisement for described target frame, as institute
State the candidate locations of target frame；
Accordingly, described when described target frame plays out, described optimal advertising is shown presetting in described target frame
Advertisement position, is specially when described target frame plays out, and described candidate locations shows presetting extensively in described target frame
Accuse position.
Method the most according to claim 1, it is characterised in that described according to described set of keywords, advertisement preset wide
Accuse attribute tags and the pre-set user behavior label of client, match optimal advertising for described target frame, including:
Calculate each keyword and the similarity of the pre-set user behavior label of described client in described set of keywords, obtain
Obtain best keywords；
Calculate the similarity of the default advertisement attributes label of described best keywords and described advertisement, it is thus achieved that described target frame is
Good advertisement.
Method the most according to claim 1, it is characterised in that described optimal advertising is shown in described target frame described
On default advertisement position before, also include:
Judge that whether currently playing condition meets to preset and present condition, wherein, described preset that to present condition be in described target frame
Default advertisement position be not overlapped with pop-up box；
Accordingly, described when described target frame plays out, described optimal advertising is shown presetting in described target frame
Advertisement position, is specially and plays out in described target frame, and currently playing condition meets described presetting when presenting condition, by described
Optimal advertising shows the default advertisement position in described target frame.
5. the generating means of a video ads, it is characterised in that including:
Request receiver module, for receiving the playing request of client；
First judge module, for judging whether the target frame in video meets presupposed information condition, wherein, described video is right
The video of playing request described in Ying Yu, described target frame is the next video of current played frame of video in described video
Frame, described presupposed information condition is to comprise the set of keywords relevant to described target frame, described set of keywords comprises to
A few keyword relevant to described target frame；
First acquisition module, if meet described presupposed information condition for described target frame, obtains and comprises in described target frame
Set of keywords；
First analyzes matching module, for according to described set of keywords, the default advertisement attributes label of advertisement and client
Pre-set user behavior label, matches optimal advertising for described target frame；
Display module, for when described target frame plays out, shown by described optimal advertising in described target frame is pre-
If advertisement position.
Device the most according to claim 5, it is characterised in that described device also includes:
Second analyzes matching module, if being unsatisfactory for described presupposed information condition for described target frame, mates for described target frame
Go out any one advertisement, as the candidate locations of described target frame；
Accordingly, described display module, being additionally operable to analyze matching module described second, to be that described target frame matches any one
Individual advertisement, as the candidate locations of described target frame, and when described target frame plays out, shows described optimal advertising in institute
State the default advertisement position in target frame.
Device the most according to claim 5, it is characterised in that described first analyzes matching module includes:
First computing module, for calculating each keyword and the pre-set user row of described client in described set of keywords
Similarity for label, it is thus achieved that best keywords；
Second computing module, for calculating the similarity of described best keywords and the default advertisement attributes label of described advertisement,
Obtain the optimal advertising of described target frame.
Device the most according to claim 5, it is characterised in that play out in described target frame at described display module
Time, before described optimal advertising is shown the default advertisement position in described target frame, also include:
Second judge module, is used for judging whether currently playing condition meets to preset and presents condition, and wherein, described presetting presents bar
Part is that the default advertisement position in described target frame is not overlapped with pop-up box；
Accordingly, described display module, it is additionally operable to judge that currently playing condition meets to preset at described second judge module and presents
Condition, and when described target frame plays out, described optimal advertising is shown the default advertisement position in described target frame.
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