WO2018023656A1 - Method for adjusting advertisement push according to usage conditions of other users, and push system - Google Patents
Method for adjusting advertisement push according to usage conditions of other users, and push system Download PDFInfo
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- WO2018023656A1 WO2018023656A1 PCT/CN2016/093452 CN2016093452W WO2018023656A1 WO 2018023656 A1 WO2018023656 A1 WO 2018023656A1 CN 2016093452 W CN2016093452 W CN 2016093452W WO 2018023656 A1 WO2018023656 A1 WO 2018023656A1
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- the invention belongs to the field of internet, and provides a method for adjusting advertisement push according to usage conditions of other users and a pushing system.
- the research of artificial intelligence is now at the forefront, but the general research stage. Among them, the research and application of weak artificial intelligence is the most popular.
- the so-called weak artificial intelligence is embodied in some single and repetitive work.
- the humans pre-set the relevant rules and trigger conditions through the computer. When the actual situation meets these trigger conditions, the hardware or software system will make stress. A series of reactions.
- a method is needed to be able to use the product to respond to big data in the cloud, and to adjust the technology in the product in time according to feedback from the market.
- Embodiments of the present invention provide a method for adjusting advertisement push according to usage conditions of other users, and the purpose is to Inaccurate delivery of current QQ ads, the right people can not receive the appropriate ads and the user is disgusted It is necessary to provide a matching relationship between the type of the WeChat public number added by the user and the type of the advertisement, and push the advertisement according to the type of the WeChat public number added by the user to increase the accuracy of the advertisement delivery, and also disable the advertisement for most users. In the case of technology, the application of the technology is terminated.
- the present invention is implemented in such a way that a method of adjusting advertisement push according to other users' usage conditions includes the following steps:
- the embodiment of the invention further provides a push system, comprising:
- a recording unit a detecting unit, a matching unit, a pushing unit, an information feedback unit, and a technical adjustment unit, wherein:
- a recording unit configured to record a tag matched by the user WeChat public number, and record a matching relationship between the type tag matched by the advertisement and the type tag matched by the WeChat public number and the type tag matched by the advertisement;
- a detecting unit configured to detect a WeChat public number added by the user
- a matching unit wherein the input end is respectively connected to the output end of the recording unit and the output end of the detecting unit, and is configured to match the label according to the WeChat public number added by the user, and match the type label of the advertisement matching according to the label, and match according to the advertisement Type tag matches the ad ;
- a pushing unit the input end of which is connected to the output of the matching unit, and is configured to push the advertisement matched by the label to the user;
- An information feedback unit whose input end is connected to the output end of the push unit, and is used for reading the usage of the technology by other users through the cloud data;
- a technical adjustment unit wherein the input end is connected to the output end of the information feedback unit, and is configured to terminate pushing the advertisement matched by the label when the number of users who turn off the technology exceeds a certain threshold.
- the invention prescribes the matching relationship between the type of the WeChat public number and the advertisement type by the user, and pushes the advertisement according to the type of the WeChat public number added by the user, thereby increasing the accuracy of the advertisement delivery, and also being able to disable the technology when most users disable the technology. , terminate the application of the technology.
- FIG. 1 is a schematic flowchart of a method for adjusting advertisement push according to usage conditions of other users according to an embodiment of the present invention
- FIG. 2 is a schematic structural diagram of a push system according to an embodiment of the present invention.
- figure 1 It is a schematic flowchart of a method for adjusting advertisement push according to other users' usage conditions provided by the embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
- step S100 The tag matching the user WeChat public number is recorded, and the matching relationship between the type tag matched by the advertisement and the tag matched by the WeChat public number and the type tag matched by the advertisement is recorded.
- the label matching the 'accounting exam' in the user WeChat public number is recorded as 'exam', and the type label of the recording advertisement 1 is 'Exam advertisement'.
- step S101 the WeChat public number added by the user is detected.
- step S102 The tag is matched according to the WeChat public number added by the user, and the type tag matched by the advertisement is matched according to the tag, and the advertisement is matched according to the type tag matched by the advertisement.
- step S103 the advertisement matching the tag is pushed to the user.
- the system When the system detects a WeChat public number with the name 'Accounting Exam', it sends an advertisement to the user 1 .
- step S104 In the cloud data to read the use of the technology by other users, when other users turn off or disable the technology, the relevant data will be uploaded to the cloud to save;
- the 'technique' in this embodiment refers specifically to several steps before this step.
- step S104 In the case that the number of users who have closed the technology exceeds a certain threshold, the market acceptance of the technology is low, and it belongs to niche technology with special needs, so it is terminated. Push the ads that match the tags, and if they need to, then set them up by setting themselves.
- the invention prescribes the matching relationship between the type of the WeChat public number and the advertisement type by the user, and pushes the advertisement according to the type of the WeChat public number added by the user, thereby increasing the accuracy of the advertisement delivery, and also being able to disable the technology when most users disable the technology. , terminate the application of the technology.
- FIG. 2 is a schematic diagram of a push system structure according to an embodiment of the present invention, the push system:
- Recording unit 21 For recording the matching tag of the user WeChat public number, and recording the matching relationship between the type tag matched by the advertisement and the type tag matched by the WeChat public number and the type tag matched by the advertisement;
- the detecting unit 22 is configured to detect a WeChat public number added by the user;
- the matching unit 23 has an input end and an output end of the recording unit 21 and a detecting unit 22 respectively.
- the output connection is used to match the label according to the WeChat public number added by the user, and the type tag matched by the advertisement is matched according to the label, and the advertisement is matched according to the type label matched by the advertisement;
- Push unit 24 its input end and the matching unit 23 An output connection for pushing an advertisement that matches the label to a user;
- Information feedback unit 25 its input end and the push unit 24 The output connection is used to read other users' usage of the technology through cloud data;
- the output connection is used to terminate the push of the matching advertisement of the tag when the number of users turning off the technology exceeds a certain threshold.
- the user is in the recording unit 21 Recording the matching tag of the user WeChat public number, and recording the matching relationship between the type tag matched by the advertisement and the type tag matched by the WeChat public number and the type tag matched by the advertisement; the detecting unit 22 And detecting the WeChat public number added by the user; the matching unit 23 matches the label according to the WeChat public number added by the user, matches the type label matched by the advertisement according to the label, and matches the advertisement according to the type label matched by the advertisement; The pushing unit 24 pushes the advertisement matched by the label to the user, and the information feedback unit 25
- the usage of the technology by other users is read by the cloud data. When the number of users who turn off the technology exceeds a certain threshold, the technical adjustment unit 26 terminates pushing the advertisements that match the tags.
- the invention prescribes the matching relationship between the type of the WeChat public number and the advertisement type by the user, and pushes the advertisement according to the type of the WeChat public number added by the user, thereby increasing the accuracy of the advertisement delivery, and also being able to disable the technology when most users disable the technology. , terminate the application of the technology.
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Abstract
The present invention relates to the field of the Internet, and provides a method for adjusting advertisement push according to usage conditions of other users, and push system. The method comprises: recording tags matching WeChat public accounts of users, type tags matching advertisements, and a matching relationship between the tags matching the WeChat public accounts and the type tags matching the advertisements; detecting WeChat public accounts followed by a user; performing, according to the WeChat public accounts followed by the user, a matching operation to obtain tags, performing, according to said tags, a matching operation to obtain advertisement-matching type tags, and performing, according to said advertisement-matching type tags, a matching operation to obtain advertisements; pushing to the user said advertisements matching said tags; reading, by means of cloud data, usage condition data of other users for this technique; and if the number of users turning off said technique exceeds a specific threshold, terminating push of said advertisements matching said tags. The present invention enables automatic adjustment of application of this technique according to actual usage conditions of users.
Description
本发明属于互联网领域，提供了一种根据其他用户使用情况调整广告推送的方法以及推送系统。 The invention belongs to the field of internet, and provides a method for adjusting advertisement push according to usage conditions of other users and a pushing system.
人工智能 （ Artificial Intelligence ）， 英文 缩写为 AI 。它是 研究 、
开发 用于 模拟 、 延伸 和扩展人的 智能 的理论、方法、技术及应用系统的一门新的技术科学。 Artificial Intelligence, English abbreviation AI. It is research,
Develop a new technical science for simulating, extending, and extending the theory, methods, techniques, and applications of human intelligence.
现在人工智能的研究属于前沿，但普遍研究阶段。其中以弱人工智能的研究和应用最为普及。所谓弱人工智能体现在某些单一、重复性的工作上面，由人类通过计算机预先设置好相关的规则和触发条件，当现实情况满足这些触发条件时，硬件或软件系统将会应激地做出一系列反应。
The research of artificial intelligence is now at the forefront, but the general research stage. Among them, the research and application of weak artificial intelligence is the most popular. The so-called weak artificial intelligence is embodied in some single and repetitive work. The humans pre-set the relevant rules and trigger conditions through the computer. When the actual situation meets these trigger conditions, the hardware or software system will make stress. A series of reactions.
在弱人工智能的研究和应用上，人们希望通过上述'定规则 -
应激反应'的方式，帮助人类处理重复性大、可预测性大的工作。同时，也希望人工智能能够识别和学习特定用户的价值取向。 In the research and application of weak artificial intelligence, people hope to pass the above-mentioned rules -
The way of stress response helps humans deal with repetitive and predictable work. At the same time, it is also hoped that artificial intelligence can identify and learn the value orientation of specific users.
在本人的上一个申请《
根据关注公众号推送广告的方法以及推送系统》中，提出了一个弱人工智能的解决方案，但是该方案仅仅是研发阶段所假设的'用户需求'，针对于实际使用情况，尤其针对于特定个体用户，该方案是否具有价值或者能否取悦特定个体用户则根据个体用户的不同有所区别。 In my last application
According to the method of paying attention to the public number of advertisements and the push system, a weak artificial intelligence solution is proposed, but the scheme is only the 'user demand' assumed in the research and development stage, and is specific to the specific use, especially for specific individuals. Users, whether the program has value or whether it can please a particular individual user, will vary according to individual users.
同时，针对于一项未经市场检验的技术，如果用户不喜欢而要关闭的话，往往很费事，用户必须要在设置菜单或者选项里面调试半天方能关闭，这就为特定的用户造成了操作上的负担。
At the same time, for an untested technology, if the user does not like to close it, it is often very troublesome, the user must debug in the setup menu or options for a long time to close, which will cause operation for specific users. The burden on it.
同时，是否能考虑市场反馈再做调整呢？这样做往往不实际，因为一批产品可能上千或者几十万件一起制造和发售，如果要先市场评估，再调整某项技术的话，时间上往往无法兼顾。
At the same time, can we consider market feedback and make adjustments? This is often not practical, because a batch of products may be manufactured and sold together in thousands or hundreds of thousands. If you want to evaluate the market first and then adjust a certain technology, time is often not balanced.
综上，需要一种方法，能够采用产品回复云端的大数据，并根据市场上的反馈，能够及时对产品中的技术进行调整。
In summary, a method is needed to be able to use the product to respond to big data in the cloud, and to adjust the technology in the product in time according to feedback from the market.
本发明实施例提供了一种根据其他用户使用情况调整广告推送的方法，目的在于
针对当前QQ广告投放不精确无法让合适的人群接收到适当的广告而让用户反感的情况
，需要提供一种通过统计预设用户所加微信公众号类型与广告类型的匹配关系，根据用户所加微信公众号类型推送广告，增加广告投放的精确性，也能够在大多数用户停用该项技术时，终止该项技术的应用。
Embodiments of the present invention provide a method for adjusting advertisement push according to usage conditions of other users, and the purpose is to
Inaccurate delivery of current QQ ads, the right people can not receive the appropriate ads and the user is disgusted
It is necessary to provide a matching relationship between the type of the WeChat public number added by the user and the type of the advertisement, and push the advertisement according to the type of the WeChat public number added by the user to increase the accuracy of the advertisement delivery, and also disable the advertisement for most users. In the case of technology, the application of the technology is terminated.
本发明是这样实现的：一种根据其他用户使用情况调整广告推送的方法，包括以下步骤： The present invention is implemented in such a way that a method of adjusting advertisement push according to other users' usage conditions includes the following steps:
记录用户微信公众号匹配的标签，记录广告匹配的类型标签及微信公众号匹配的标签与广告匹配的类型标签的匹配关系；
Recording the matching tag of the user WeChat public number, and recording the matching relationship between the type tag matched by the advertisement and the type tag matched by the WeChat public number and the type tag matched by the advertisement;
检测用户所加的微信公众号； Detecting the WeChat public number added by the user;
根据用户所加的微信公众号匹配出标签，根据所述标签匹配出广告匹配的类型标签，根据广告匹配的类型标签匹配出广告；
Matching the label according to the WeChat public number added by the user, matching the type label matched by the advertisement according to the label, and matching the advertisement according to the type label matched by the advertisement;
向用户推送所述标签相匹配的广告； Pushing the user of the tag to match the advertisement;
通过云端数据读取其他用户对该项技术的使用情况； Read other users' usage of the technology through cloud data;
当关闭该项技术的用户的数量超过特定阈值时， 终止 推送所述标签相匹配的广告。 When the number of users who have closed the technology exceeds a certain threshold, the advertisements that match the tags are terminated.
本发明实施例还提供了一种推送系统，包括： The embodiment of the invention further provides a push system, comprising:
记录单元，检测单元，匹配单元，推送单元，信息反馈单元，技术调整单元，其中： a recording unit, a detecting unit, a matching unit, a pushing unit, an information feedback unit, and a technical adjustment unit, wherein:
记录单元，用于记录用户微信公众号匹配的标签，记录广告匹配的类型标签及微信公众号匹配的标签与广告匹配的类型标签的匹配关系；
a recording unit, configured to record a tag matched by the user WeChat public number, and record a matching relationship between the type tag matched by the advertisement and the type tag matched by the WeChat public number and the type tag matched by the advertisement;
检测单元，用于检测用户所加的微信公众号； a detecting unit, configured to detect a WeChat public number added by the user;
匹配单元，其输入端分别与记录单元的输出端及检测单元的输出端连接，用于根据用户所加的微信公众号匹配出标签，根据所述标签匹配出广告匹配的类型标签，根据广告匹配的类型标签匹配出广告
;
a matching unit, wherein the input end is respectively connected to the output end of the recording unit and the output end of the detecting unit, and is configured to match the label according to the WeChat public number added by the user, and match the type label of the advertisement matching according to the label, and match according to the advertisement Type tag matches the ad
;
推送单元，其输入端与所述匹配单元输出端连接，用于向用户推送所述标签相匹配的广告； a pushing unit, the input end of which is connected to the output of the matching unit, and is configured to push the advertisement matched by the label to the user;
信息反馈单元，其输入端与所述推送单元的输出端连接，用于通过云端数据读取其他用户对该项技术的使用情况；
An information feedback unit, whose input end is connected to the output end of the push unit, and is used for reading the usage of the technology by other users through the cloud data;
技术调整单元，其输入端与所述信息反馈单元的输出端连接，用于当关闭该项技术的用户的数量超过特定阈值时， 终止 推送所述标签相匹配的广告。
And a technical adjustment unit, wherein the input end is connected to the output end of the information feedback unit, and is configured to terminate pushing the advertisement matched by the label when the number of users who turn off the technology exceeds a certain threshold.
本发明通过统计预设用户所加微信公众号类型与广告类型的匹配关系，根据用户所加微信公众号类型推送广告，增加广告投放的精确性，也能够在大多数用户停用该项技术时，终止该项技术的应用。
The invention prescribes the matching relationship between the type of the WeChat public number and the advertisement type by the user, and pushes the advertisement according to the type of the WeChat public number added by the user, thereby increasing the accuracy of the advertisement delivery, and also being able to disable the technology when most users disable the technology. , terminate the application of the technology.
图 1 是本发明实施例提供的一种根据其他用户使用情况调整广告推送的方法的流程示意图； 1 is a schematic flowchart of a method for adjusting advertisement push according to usage conditions of other users according to an embodiment of the present invention;
图 2 是本发明实施例提供的推送系统的结构示意图。 FIG. 2 is a schematic structural diagram of a push system according to an embodiment of the present invention.
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。
The present invention will be further described in detail below with reference to the accompanying drawings and embodiments. It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
图 1
是发明实施例提供的一种根据其他用户使用情况调整广告推送的方法的流程示意图，为了便于说明，只示出了与本发明实施例相关的部分。 figure 1
It is a schematic flowchart of a method for adjusting advertisement push according to other users' usage conditions provided by the embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
在步骤 S100
中，记录用户微信公众号匹配的标签，记录广告匹配的类型标签及微信公众号匹配的标签与广告匹配的类型标签的匹配关系。 At step S100
The tag matching the user WeChat public number is recorded, and the matching relationship between the type tag matched by the advertisement and the tag matched by the WeChat public number and the type tag matched by the advertisement is recorded.
在本实施例中，记录用户微信公众号中'会计考试'匹配的标签为'考试 ' ，记录广告 1 匹配的类型标签为
' 考试广告 ' 。 In this embodiment, the label matching the 'accounting exam' in the user WeChat public number is recorded as 'exam', and the type label of the recording advertisement 1 is
'Exam advertisement'.
在步骤 S101 中，检测用户所加的微信公众号。 In step S101, the WeChat public number added by the user is detected.
在步骤 S102
中，根据用户所加的微信公众号匹配出标签，根据所述标签匹配出广告匹配的类型标签，根据广告匹配的类型标签匹配出广告。 At step S102
The tag is matched according to the WeChat public number added by the user, and the type tag matched by the advertisement is matched according to the tag, and the advertisement is matched according to the type tag matched by the advertisement.
在步骤 S103 中，向用户推送所述标签相匹配的广告。 In step S103, the advertisement matching the tag is pushed to the user.
当系统检测到有 ' 会计考试'名称的微信公众号时，向该用户发送广告 1 。 When the system detects a WeChat public number with the name 'Accounting Exam', it sends an advertisement to the user 1 .
在步骤 S104
中，通过云端数据读取其他用户对该项技术的使用情况，当其他用户关闭或停用该项技术时，相关数据将上传云端保存； At step S104
In the cloud data to read the use of the technology by other users, when other users turn off or disable the technology, the relevant data will be uploaded to the cloud to save;
本实施例中的'该项技术'，特指本步骤之前的几个步骤。 The 'technique' in this embodiment refers specifically to several steps before this step.
在步骤 S104
中，当关闭该项技术的用户的数量超过特定阈值时，说明该项技术的市场认可度较低，属于有特殊需要的小众技术，所以 终止
推送所述标签相匹配的广告，如果特定用户需要，再通过设置自行开启。 At step S104
In the case that the number of users who have closed the technology exceeds a certain threshold, the market acceptance of the technology is low, and it belongs to niche technology with special needs, so it is terminated.
Push the ads that match the tags, and if they need to, then set them up by setting themselves.
本发明通过统计预设用户所加微信公众号类型与广告类型的匹配关系，根据用户所加微信公众号类型推送广告，增加广告投放的精确性，也能够在大多数用户停用该项技术时，终止该项技术的应用。
The invention prescribes the matching relationship between the type of the WeChat public number and the advertisement type by the user, and pushes the advertisement according to the type of the WeChat public number added by the user, thereby increasing the accuracy of the advertisement delivery, and also being able to disable the technology when most users disable the technology. , terminate the application of the technology.
图 2 是本发明实施例提供的推送系统构示意图，该推送系统： FIG. 2 is a schematic diagram of a push system structure according to an embodiment of the present invention, the push system:
记录单元 21 ，检测单元 22 ，匹配单元 23 ，推送单元 24 ，信息反馈单元 25
，技术调整单元 26 ，其中： Recording unit 21, detecting unit 22, matching unit 23, pushing unit 24, information feedback unit 25
, Technical Adjustment Unit 26 , where:
记录单元 21
，用于记录用户微信公众号匹配的标签，记录广告匹配的类型标签及微信公众号匹配的标签与广告匹配的类型标签的匹配关系； Recording unit 21
For recording the matching tag of the user WeChat public number, and recording the matching relationship between the type tag matched by the advertisement and the type tag matched by the WeChat public number and the type tag matched by the advertisement;
检测单元 22 ，用于检测用户所加的微信公众号； The detecting unit 22 is configured to detect a WeChat public number added by the user;
匹配单元 23 ，其输入端分别与记录单元 21 的输出端及检测单元 22
的输出端连接，用于根据用户所加的微信公众号匹配出标签，根据所述标签匹配出广告匹配的类型标签，根据广告匹配的类型标签匹配出广告 ; The matching unit 23 has an input end and an output end of the recording unit 21 and a detecting unit 22 respectively.
The output connection is used to match the label according to the WeChat public number added by the user, and the type tag matched by the advertisement is matched according to the label, and the advertisement is matched according to the type label matched by the advertisement;
推送单元 24 ，其输入端与所述匹配单元 23
输出端连接，用于向用户推送所述标签相匹配的广告； Push unit 24, its input end and the matching unit 23
An output connection for pushing an advertisement that matches the label to a user;
信息反馈单元 25 ，其输入端与所述推送单元 24
的输出端连接，用于通过云端数据读取其他用户对该项技术的使用情况； Information feedback unit 25, its input end and the push unit 24
The output connection is used to read other users' usage of the technology through cloud data;
技术调整单元 26 ，其输入端与所述信息反馈单元 25
的输出端连接，用于当关闭该项技术的用户的数量超过特定阈值时， 终止 推送所述标签相匹配的广告。 a technical adjustment unit 26, an input end thereof and the information feedback unit 25
The output connection is used to terminate the push of the matching advertisement of the tag when the number of users turning off the technology exceeds a certain threshold.
其工作原理是：用户在记录单元 21
，记录用户微信公众号匹配的标签，记录广告匹配的类型标签及微信公众号匹配的标签与广告匹配的类型标签的匹配关系；检测单元 22
，检测用户所加的微信公众号；匹配单元 23 ，根据用户所加的微信公众号匹配出标签，根据所述标签匹配出广告匹配的类型标签，根据广告匹配的类型标签匹配出广告 ;
推送单元 24 ，向用户推送所述标签相匹配的广告，信息反馈单元 25
通过云端数据读取其他用户对该项技术的使用情况，当关闭该项技术的用户的数量超过特定阈值时，技术调整单元 26 终止 推送所述标签相匹配的广告。 Its working principle is: the user is in the recording unit 21
Recording the matching tag of the user WeChat public number, and recording the matching relationship between the type tag matched by the advertisement and the type tag matched by the WeChat public number and the type tag matched by the advertisement; the detecting unit 22
And detecting the WeChat public number added by the user; the matching unit 23 matches the label according to the WeChat public number added by the user, matches the type label matched by the advertisement according to the label, and matches the advertisement according to the type label matched by the advertisement;
The pushing unit 24 pushes the advertisement matched by the label to the user, and the information feedback unit 25
The usage of the technology by other users is read by the cloud data. When the number of users who turn off the technology exceeds a certain threshold, the technical adjustment unit 26 terminates pushing the advertisements that match the tags.
本发明通过统计预设用户所加微信公众号类型与广告类型的匹配关系，根据用户所加微信公众号类型推送广告，增加广告投放的精确性，也能够在大多数用户停用该项技术时，终止该项技术的应用。
The invention prescribes the matching relationship between the type of the WeChat public number and the advertisement type by the user, and pushes the advertisement according to the type of the WeChat public number added by the user, thereby increasing the accuracy of the advertisement delivery, and also being able to disable the technology when most users disable the technology. , terminate the application of the technology.
以上仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。
The above are only the preferred embodiments of the present invention, and are not intended to limit the present invention. Any modifications, equivalents, and improvements made within the spirit and scope of the present invention should be included in the scope of the present invention. Inside.
Claims (2)
- 一种根据其他用户使用情况调整广告推送的方法，其特征在于，所述方法包括如下步骤： A method for adjusting advertisement push according to usage of other users, characterized in that the method comprises the following steps:记录用户微信公众号匹配的标签，记录广告匹配的类型标签及微信公众号匹配的标签与广告匹配的类型标签的匹配关系；Recording the matching tag of the user WeChat public number, and recording the matching relationship between the type tag matched by the advertisement and the type tag matched by the WeChat public number and the type tag matched by the advertisement;检测用户所加的微信公众号；Detecting the WeChat public number added by the user;根据用户所加的微信公众号匹配出标签，根据所述标签匹配出广告匹配的类型标签，根据广告匹配的类型标签匹配出广告 ;Matching the label according to the WeChat public number added by the user, matching the type label of the advertisement matching according to the label, and matching the advertisement according to the type label matched by the advertisement ;通过云端数据读取其他用户对该项技术的使用情况；Read other users' usage of the technology through cloud data;当关闭该项技术的用户的数量超过特定阈值时， 终止 推送所述标签相匹配的广告。When the number of users who have closed the technology exceeds a certain threshold, the advertisements that match the tags are terminated.
- 一种推送系统，其特征在于，所述推送系统包括：A push system, characterized in that the push system comprises:记录单元，检测单元，匹配单元，推送单元，信息反馈单元，技术调整单元，其中：a recording unit, a detecting unit, a matching unit, a pushing unit, an information feedback unit, and a technical adjustment unit, wherein:记录单元，用于记录用户微信公众号匹配的标签，记录广告匹配的类型标签及微信公众号匹配的标签与广告匹配的类型标签的匹配关系；a recording unit, configured to record a tag matched by the user WeChat public number, and record a matching relationship between the type tag matched by the advertisement and the type tag matched by the WeChat public number and the type tag matched by the advertisement;检测单元，用于检测用户所加的微信公众号；a detecting unit, configured to detect a WeChat public number added by the user;匹配单元，其输入端分别与记录单元的输出端及检测单元的输出端连接，用于根据用户所加的微信公众号匹配出标签，根据所述标签匹配出广告匹配的类型标签，根据广告匹配的类型标签匹配出广告 ;a matching unit, wherein the input end is respectively connected to the output end of the recording unit and the output end of the detecting unit, and is configured to match the label according to the WeChat public number added by the user, and match the type label of the advertisement matching according to the label, and match according to the advertisement Type tag matches the ad ;推送单元，其输入端与所述匹配单元输出端连接，用于向用户推送所述标签相匹配的广告；a pushing unit, the input end of which is connected to the output of the matching unit, and is configured to push the advertisement matched by the label to the user;信息反馈单元，其输入端与所述推送单元的输出端连接，用于通过云端数据读取其他用户对该项技术的使用情况；An information feedback unit, whose input end is connected to the output end of the push unit, and is used for reading the usage of the technology by other users through the cloud data;技术调整单元，其输入端与所述信息反馈单元的输出端连接，用于当关闭该项技术的用户的数量超过特定阈值时， 终止 推送所述标签相匹配的广告。a technical adjustment unit, whose input end is connected to the output end of the information feedback unit, and is used to terminate when the number of users who turn off the technology exceeds a certain threshold Push the ad that matches the tag.
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