CN101571864A - Social networking advertisement - Google Patents
Social networking advertisement Download PDFInfo
- Publication number
- CN101571864A CN101571864A CNA2008101054200A CN200810105420A CN101571864A CN 101571864 A CN101571864 A CN 101571864A CN A2008101054200 A CNA2008101054200 A CN A2008101054200A CN 200810105420 A CN200810105420 A CN 200810105420A CN 101571864 A CN101571864 A CN 101571864A
- Authority
- CN
- China
- Prior art keywords
- advertisement
- social network
- network system
- user
- web search
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Images
Abstract
The invention discloses a method and a system for displaying advertisement issued by friends of a user through networking search or inquiry and selection by the user based on a social networking system. In the method, advertisement which is relevant to session messages searched and inquired by the network is selected from the advertisement which is issued and/or recommended by the friends of the user of the social networking system and is shown to the user of the social networking system.
Description
Technical field
The system and method for the social network system user's who the present invention relates to select and show the advertisement that the good friend issued and/or recommended.In particular, the present invention relates to identify social network system user's web search or Query Information, from this social network system user's the advertisement that the good friend issued, select and this web search or the relevant advertisement of Query Information, so that present the method and the technology of the better advertisement of more credible and content-targeted property to this user.
Background technology
Utilize traditional media releasing advertisements such as papers and magazines, TV to be familiar with by everybody, yet, even utilize demographic studies and suppose that about the rational fully of typical audience of various medium advertiser recognizes that also there is waste in their most of advertising budget.In addition, it is also very difficult to discern and eliminate such waste.
Cause the possible cause of this waste to comprise:
1 user who receives this advertisement has no stomach for to the described commodity of advertisement.And for the user who receives this advertisement, user's relevance of advertisement is not strong.
2 receive the user of this advertisement, distrust the content that this advertisement is told about.And, for the user who receives this advertisement, the underconfidence of advertisement.
The technology of user's relevance of the more existing raising web advertisements, for example: the Interactive Advertising service that search engines such as Google.com are released, the advertisement relevant ferret out is placed on the result of page searching.Network trading platform systems such as www.Taobao.com, the advertisement relevant user inquiring information is placed on the Query Result blade face.These technology have strengthened user's relevance of advertisement to a certain extent, but this technology does not then have help for the confidence level of advertisement.
Along with the fast development of computer networking technology, community network Social Networking systems such as similar www.Facebook.com, www.Linkedin.com, www.myspace.com, www.friendster.com have become commonplace media of communication.Simultaneously, search engine is also used on a large scale as the inlet that people obtain information.And most of users are the user of social network system, and that also uses search engine simultaneously carries out web search or inquiry.
So the present invention can solve above-mentioned two problems simultaneously: need and network of network search or the key word inquired about are associated and are the condition display ads with ad content, so this advertisement has relevance preferably; The advertisement that is shown to the terminal user is that the good friend who is familiar with by this user issues, so the confidence level of this advertisement is higher.So, select to show that the method for this user's the advertisement that the good friend issued is useful based on the search of social network system user's network of network or inquiry.
Summary of the invention
The invention has the beneficial effects as follows that good friend that the social network system user was selected, showed in search Network Based or inquiry issues and or the advertisement recommended, thereby the user's relevance and the confidence level of raising advertisement.By the present invention, to the aforementioned need that satisfies of small part: the relevance and the confidence level that improve and strengthen advertisement simultaneously.
The present invention relates to a kind of based on the social network system user web search or the inquiry good friend that selects to show this user issues and or the method and system of the advertisement of recommendation.In the method, the session information of social network system user's web search or inquiry is identified; Described social network system user's the advertisement that the good friend issued and/or recommended is identified; From described social network system user's good friend issue and/or the advertisement recommended, select all or part of advertisement that is complementary of session information of advertising message and described web search or inquiry; Present to described social network system user: described selecteed advertisement, and/or, the information of issuing and/or recommending the user of this advertisement.
System based on this user's of demonstration the advertisement that the good friend issued is selected in social network system user's web search or inquiry comprises processing module, advertisement data store module.Processing module identifies described social network system user's the web search or the session information of inquiry; The advertising message that the good friend issued and/or recommended of described social network system user in the processing module sign advertisement data store module; In the advertisement that described good friend issued and/or recommended of processing module from the advertisement data store module, the advertisement of selecting advertising message and described search sessions Query Information to be complementary; Processing module presents described selecteed advertisement to the social network system user, and/or, the information of issuing and/or recommending the user of this advertisement.。
In one embodiment, the session information of described web search or inquiry comprises: all or part of web search or query requests, and/or, all or part of web search or Query Result.
In one embodiment, presenting to social network system user's advertisement, is to come from the advertisement that this user's good friend issues and/or recommends.
In one embodiment, present to that the session information of social network system user's advertisement and this social network system user's web search or inquiry is all or part of to be complementary.
In one embodiment, described coupling comprises: the session information of ad content and described web search or inquiry is all or part of to be complementary, and/or the session information of advertisement additional information and described web search or inquiry is all or part of to be complementary.
In one embodiment, should be understood, described social network system user's good friend comprises: directly good friend, and/or indirect good friend.
In one embodiment, should be understood, social network system is also referred to as the social network service system.
In one embodiment, should be understood, social network system user's good friend is also referred to as the contact person.
In one embodiment, should be understood, described web search or inquiry comprise at least: be submitted to the web search or the inquiry of network search engines, also comprise: the user is submitted to the inquiry commodity of systems such as shopping at network, network trading or the web search or the inquiry of service content information.
In one embodiment, should be understood, sign social network system user's method and sign social network system user's good friend's method is known, disclosed.
In one embodiment, should being understood, how to determine whether an advertisement is complementary with the search sessions Query Information, is technology open and that be widely used, has multiple implementation method.
The these and other objects of exemplary embodiment, advantage and feature are described in conjunction with the accompanying drawings.Comprise advertisement client side module, Advertisement Server, advertising database.
Description of drawings
When reading together with accompanying drawing, more than the detailed description of the general introduction and the following embodiment of the invention will be better understood.For the purpose of illustrating the invention, present preferred embodiment has been shown in the accompanying drawing.But as should be understood, these shown in the invention is not restricted to are accurate to be arranged and means.In the accompanying drawings:
Fig. 1 is based on the process flow diagram of the method for social network system user's web search or the advertisement that the good friend issued and/or recommended that this user of demonstration is selected in inquiry.
Fig. 2 is based on the block diagram of the system of social network system user's web search or the advertisement that the good friend issued and/or recommended that this user of demonstration is selected in inquiry.
Embodiment
Below be that the specific embodiment of the present invention is described, describe in detail and the present invention is not made restriction.
For carrying out system of the present invention realization: how to identify the social network system user, and, how to identify social network system user's buddy list, and, the search sessions information that how to obtain social network system user and social network system user is known, for example, www.Facebook.com just provides the software development kit that can realize this function; How social network system user's good friend creates and/or registers and/or identify the advertisement that needs recommendation and/or issue, does not belong to the content that will describe required for the present invention, and, there are multiple technical application and method; The good friend who how to store the social network system user issues and/or the advertisement recommended does not belong to the content that will describe required for the present invention, and, there are multiple technical application and method; For carrying out system of the present invention realization, how to determine whether an advertisement is complementary with the search sessions Query Information, does not belong to the content that will describe required for the present invention, is known, has multiple implementation method.For example, the method that definite search key that www.baidu.com.cn implemented and advertisement are complementary.Again for example, determine the method that search key and advertisement are complementary in the ADwords system that www.google.com implemented.
Above-mentioned aspect should be open-and-shut for the relevant public, so do not need detailed description.For carrying out system of the present invention realization, therefore, the above-mentioned any method that addresses the above problem may be used to the present invention.
With reference to figure 1, the web search or the inquiry that the present invention is based on the social network system user select to show that this user's the advertisement that the good friend issued is to described social network system user (Fig. 1).Fig. 2 is the process flow diagram of explanation the inventive method.
Among the step S110, identify described social network system user's web search or Query Information.
Among the step S120, identify described social network system user's the advertisement that the good friend issued.
Among the step S 130, from the advertisement that described good friend issued and/or recommended, the advertisement that selection and described search sessions Query Information are complementary.
Among the step S140, present described selecteed advertisement to the social network system user.
Can be used to put into practice a kind of system of the inventive method, as shown in Figure 2.Shown in system comprise processing module 510, advertisement data store module 520, processing module identifies described social network system user's the web search or the session information of inquiry; The advertising message that the good friend issued and/or recommended of described social network system user in the processing module 510 sign advertisement data store modules 520; In the advertisement that described good friend issued and/or recommended of processing module 510 from the advertisement data store module, the advertisement of selecting advertising message and described search sessions Query Information to be complementary; Processing module 510 presents described selecteed advertisement to the social network system user, and/or, the information of issuing and/or recommending the user of this advertisement.
Can be used to put into practice a kind of system of the inventive method:, and be stored in the advertisement data store module in advance for advertisement distributes the advertisement keywords group as the advertisement additional information; Processing module is analyzed the current search key group that comprises in the searching request of www.google.com of described social network system www.facebook.com user; From described social network system user's the advertisement that the good friend issued and/or recommended, the advertisement of selecting the advertisement keywords group to be comprised by described search key group; Processing module is presented to described social network system user to this advertisement.
Can be used to put into practice a kind of system of the inventive method: the key word of the inquiry group that processing module is analyzed in the inquiry commodity daily record of described social network system user's www.taobao.com; From described social network system www.facebook.com user's the advertisement that the good friend issued and/or recommended, the content of text of selection advertisement comprises the advertisement of described search key group; Processing module is presented to described social network system user to this advertisement.
Although the present invention is described with certain details, the present invention is intended to comprise all changes and the change that belongs in the spirit or scope in the appended claims.
Claims (12)
1. web search or inquiry based on a social network system user, present the method for this user's the advertisement that the good friend issued and/or recommended, it is characterized in that, comprising:
● sign social network system user's the web search or the session information of inquiry;
● identify described social network system user's the advertisement that the good friend issued and/or recommended;
● from described social network system user's the advertisement that the good friend issued and/or recommended, all or part of advertisement that is complementary of session information of selection and described web search or inquiry;
● present to described social network system user: described selecteed advertisement, and/or, the information of issuing and/or recommending the user of this advertisement.
2. the method for claim 1 is characterized in that, the session information of described web search or inquiry comprises: all or part of web search or query requests, and/or, all or part of web search or Query Result.
3. the method for claim 1 is characterized in that, presents to social network system user's advertisement, is to come from the advertisement that this user's good friend issues and/or recommends.
4. the method for claim 1 is characterized in that, presents to that the session information of social network system user's advertisement and this social network system user's web search or inquiry is all or part of to be complementary.
5. method as claimed in claim 4, it is characterized in that, described coupling comprises: the session information of ad content and described web search or inquiry is all or part of to be complementary, and/or the session information of advertisement additional information and described web search or inquiry is all or part of to be complementary.
6. the method for claim 1 is characterized in that, described social network system user's good friend comprises: directly good friend, and/or indirect good friend.
7. select, present the system of this user's the advertisement that the good friend issued and/or recommended based on social network system user's web search or inquiry for one kind, it is characterized in that it comprises processing module, advertisement data store module, it is characterized in that, comprising:
● processing module identifies described social network system user's the web search or the session information of inquiry;
● the advertising message that the good friend issued and/or recommended of the described social network system user in the processing module sign advertisement data store module;
● in the advertisement that described good friend issued and/or recommended of processing module from the advertisement data store module, the advertisement of selecting advertising message and described search sessions Query Information to be complementary;
● processing module presents described selecteed advertisement to the social network system user, and/or, the information of issuing and/or recommending the user of this advertisement.
8. system as claimed in claim 8 is characterized in that, the session information of described web search or inquiry comprises: all or part of web search or query requests, and/or, all or part of web search or Query Result.
9. system as claimed in claim 8 is characterized in that, presents to social network system user's advertisement, is to come from the advertisement that this user's good friend issues and/or recommends.
10. system as claimed in claim 8 is characterized in that, presents to that the session information of social network system user's advertisement and this social network system user's web search or inquiry is all or part of to be complementary.
11. system as claimed in claim 11, it is characterized in that, described coupling comprises: the session information of ad content and described web search or inquiry is all or part of to be complementary, and/or the session information of advertisement additional information and described web search or inquiry is all or part of to be complementary.
12. system as claimed in claim 8 is characterized in that, described social network system user's good friend comprises: directly good friend, and/or indirect good friend.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2008101054200A CN101571864A (en) | 2008-04-29 | 2008-04-29 | Social networking advertisement |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2008101054200A CN101571864A (en) | 2008-04-29 | 2008-04-29 | Social networking advertisement |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN101571864A true CN101571864A (en) | 2009-11-04 |
Family
ID=41231221
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CNA2008101054200A Pending CN101571864A (en) | 2008-04-29 | 2008-04-29 | Social networking advertisement |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN101571864A (en) |
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101815160A (en) * | 2010-03-26 | 2010-08-25 | 深圳创维数字技术股份有限公司 | TV network advertisement publishing system and method |
| CN102480507A (en) * | 2010-11-30 | 2012-05-30 | 百度(中国)有限公司 | Equipment of carrying out interaction between network user and promotion user and method thereof |
| CN102915306A (en) * | 2011-08-02 | 2013-02-06 | 腾讯科技（深圳）有限公司 | Searching method and searching system |
| WO2013020424A1 (en) * | 2011-08-08 | 2013-02-14 | 腾讯科技（深圳）有限公司 | Search method, device and system |
| CN104091277A (en) * | 2014-06-10 | 2014-10-08 | 北京智云众网络科技有限公司 | Association method and apparatus for user identity identifications, and advertisement delivery method and apparatus |
| CN105574033A (en) * | 2014-10-15 | 2016-05-11 | 成都理想境界科技有限公司 | Terminal, server, social network-based book sharing method and system |
-
2008
- 2008-04-29 CN CNA2008101054200A patent/CN101571864A/en active Pending
Cited By (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101815160A (en) * | 2010-03-26 | 2010-08-25 | 深圳创维数字技术股份有限公司 | TV network advertisement publishing system and method |
| CN102480507A (en) * | 2010-11-30 | 2012-05-30 | 百度(中国)有限公司 | Equipment of carrying out interaction between network user and promotion user and method thereof |
| CN102915306A (en) * | 2011-08-02 | 2013-02-06 | 腾讯科技（深圳）有限公司 | Searching method and searching system |
| CN102915306B (en) * | 2011-08-02 | 2016-08-03 | 腾讯科技（深圳）有限公司 | A kind of searching method and system |
| US9477765B2 (en) | 2011-08-02 | 2016-10-25 | Tencent Technology (Shenzhen) Company Limited | Search method, system and device |
| WO2013020424A1 (en) * | 2011-08-08 | 2013-02-14 | 腾讯科技（深圳）有限公司 | Search method, device and system |
| CN104091277A (en) * | 2014-06-10 | 2014-10-08 | 北京智云众网络科技有限公司 | Association method and apparatus for user identity identifications, and advertisement delivery method and apparatus |
| CN104091277B (en) * | 2014-06-10 | 2018-04-27 | 北京智云众网络科技有限公司 | Correlating method and device, the advertisement placement method and device of User Identity |
| CN105574033A (en) * | 2014-10-15 | 2016-05-11 | 成都理想境界科技有限公司 | Terminal, server, social network-based book sharing method and system |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| US9679311B2 (en) | System and method for adding advertisements to a location-based advertising system | |
| US9710555B2 (en) | User profile stitching | |
| US9442984B2 (en) | Social media contributor weight | |
| KR100823466B1 (en) | Serving advertisements using information associated with e-mail | |
| US8438062B2 (en) | Network node ad targeting | |
| US8676875B1 (en) | Social media measurement | |
| Burmann et al. | User generated branding: state of the art of research | |
| US9158853B2 (en) | Computerized internet search system and method | |
| US20090307003A1 (en) | Social advertisement network | |
| US20070043617A1 (en) | Multi-site message sharing | |
| US20110288911A1 (en) | System, Method and Computer Program Product for Collecting and Distributing Mobile Content | |
| US20100306030A1 (en) | Contextual Content Targeting | |
| WO2011005854A1 (en) | Method and system of providing search tools | |
| AU2005236887A1 (en) | Mobile query system and method based on visual cues | |
| JP2007504556A (en) | How to determine and / or use location information in an advertising system | |
| CN101571864A (en) | Social networking advertisement | |
| Nunan et al. | Can search engine advertising help access rare samples? | |
| US20130282481A1 (en) | System and methods for electronic advertising management | |
| CN101571942A (en) | Credible advertisement | |
| WO2013142759A1 (en) | Computerized internet search system and method | |
| CN101226528A (en) | Method for displaying advertisement issued by linkman of instant communication system user based on search inquiry | |
| CN101247244A (en) | Advertisement based on web page access information displaying instant communication user linkman | |
| Schultz et al. | Does Culture Drive Social Media Strategy? | |
| EP2828723A1 (en) | Computerized internet search system and method |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C02 | Deemed withdrawal of patent application after publication (patent law 2001) | ||
| WD01 | Invention patent application deemed withdrawn after publication |
Open date: 20091104 |