CN101247244A - Advertisement based on web page access information displaying instant communication user linkman - Google Patents
Advertisement based on web page access information displaying instant communication user linkman Download PDFInfo
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- CN101247244A CN101247244A CNA2007100640084A CN200710064008A CN101247244A CN 101247244 A CN101247244 A CN 101247244A CN A2007100640084 A CNA2007100640084 A CN A2007100640084A CN 200710064008 A CN200710064008 A CN 200710064008A CN 101247244 A CN101247244 A CN 101247244A
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Abstract
A web page accessing information content based on instant communications system user, method and system of selecting and displaying publish advertising of user contact. In the present method, instant communications system user is marked. The web page accessing information content of instant communications system user is marked. Keywords are distributed to advertisement published by contactor of instant communications system user. Advertisement published by contactor of instant communications system user is marked. Selecting web page accessing information content of present instant communications system user and keywords advertisement from the advertisement published by contactor, and display the advertisement and/or publish information of advertising contactor on the customer terminal of instant communications system user.
Description
Technical field
The present invention relates to the system and method for the advertisement that the contact person issued of the instant communicating system of a kind of selection, demonstration.In particular, the present invention relates to identify the web page access information content of instant communication system user, from the advertisement that the contact person issued of this instant communication system user, select relevant advertisement, so as on this user client the method and the technology of explicit user confidence level and the better advertising message of user's relevance.
Background technology
Utilize traditional media releasing advertisements such as papers and magazines, TV to be familiar with by everybody, yet, even utilize demographic studies and suppose that about the rational fully of typical audience of various medium advertiser also recognizes their just waste of most of advertising budget.In addition, it is also very difficult to discern and eliminate such waste.
Cause the possible cause of this waste to comprise:
1, the user who receives this advertisement has no stomach for to the described commodity of advertisement.And for the user who receives this advertisement, user's relevance of advertisement is not strong.
2, receive the user of this advertisement, distrust the content that this advertisement is told about.And, for the user who receives this advertisement, user's underconfidence of advertisement.
The current system that has existed related network search key and web page contents that user's relevance of advertisement is provided, but the issue of the advertisement in these systems is fully by advertising provider control, and user's confidence level of advertisement is difficult to obtain higher trust.Still do not have method preferably, can improve the user's relevance and the confidence level of the web advertisement simultaneously.
Fast development along with computer networking technology, instantaneous communication system has become commonplace means of communication, simultaneously, the World Wide Web (WWW) is as the information bank of known maximum, used on a large scale, most of users are the user of instantaneous communication system, also use various tool visit World Wide Web (WWW) to obtain information simultaneously.Shown the method for this user's the advertisement that the contact person issued based on what the IamQing system of WindCrystal.com of the present invention adopted based on the web page access content choice of instant communication system user, just can solve above-mentioned two problems simultaneously: to need relevant with user network access to web page content be the condition display ads with the keyword that is assigned with of advertisement in the IamQing system, so this advertisement has user's relevance preferably; The advertisement that is shown to the terminal use in the IamQing system is that the contact person who is familiar with by this user issues, so user's confidence level of this advertisement is higher.So, based on the web page access content choice of instant communication system user, show that the method for this user's the advertisement that the contact person issued is useful.
Summary of the invention
The invention has the beneficial effects as follows the advertisement that the contact person issued of selecting, show instant communication system user based on the web page access information content, thereby improve user's relevance and user's confidence level of advertisement.By the present invention, to the aforementioned need that satisfies of small part: the user's relevance and the user's confidence level that improve and strengthen advertisement simultaneously.
The present invention relates to a kind of method and system that shows this user's the advertisement that the contact person issued based on the web page access information content choice of instant communication system user.In the method, instant communication system user is identified; The information content of described instant communication system user institute accessed web page is identified, and described web page access information content comprises the web document that comprises among web page access request and/or the web page access result, and described web document comprises web page; The advertisement that the contact person issued of described instant communication system user is identified; From the advertisement that described contact person issued, select the relevant advertisement of the information content with instant communication system user institute accessed web page, and contact person's the information of instant communication system user that shows described advertisement and/or issue described advertisement is on the advertisement client side of described instant communication system user, and the contact person's of the described advertisement of described issue information comprises contact person's sign.
In one embodiment, being shown in advertisement on the advertisement client side of instant communication system user selects from the advertisement of contact person's issue of the user of described instant communicating system and shows.
In one embodiment, keyword assignment is given the advertisement that the contact person issued of instant communication system user, and wherein be presented at advertisement on described user's the advertisement client side have the information content with described instant communication system user institute accessed web page relevant be assigned with keyword.
In one embodiment, described web page access information content comprises the web document that comprises among web page access request and/or the web page access result, and described web document comprises web page.
In one embodiment, should be understood, in some instant communicating systems were realized, the contact person of described instant communication system user was also referred to as the good friend of instant communication system user.
In one embodiment, the contact person institute releasing advertisements of described instant communication system user, can be that contact person by instant communication system user writes and releasing advertisements, and/or be that contact person by instant communication system user selects also releasing advertisements from already present advertising listing.
Should be understood, it is relevant with web page contents how to differentiate keyword, comprise and judge that the content text method relevant with keyword exists, for example: methods such as text vector classification, IDF, for researcher with pattern recognition or classificating knowledge background, these technology are known, and can obtain these technology and algorithm in disclosed training books.These technology and algorithm can use in the present invention.
Should be understood, the contact person of described instant communication system user comprises and contacts directly people and/or remote parties.Wherein, the instant communication system user that direct and described instant communication system user is set up contact person relation is called as the people that contacts directly of described instant communication system user, set up the remote parties that instant communication system user that the contact person concerns is also referred to as described instant communication system user with middle the contact person that instant communication system user that the people sets up contact person relation is called as the remote parties of described instant communication system user and described instant communication system user of contacting directly of described instant communication system user.
Based on the web page access content choice of instant communication system user, show the system of this user's the advertisement that the contact person issued, advertisement client side module, Advertisement Server, personal advertisement database.The advertisement client side module obtains the sign of instant communication system user, and analyze the information content of described instant communication system user institute accessed web page, described web page access session information content comprises the web document that comprises among web page access request and/or the web page access result, and described web document comprises web page; The advertisement client side module is submitted the Advertisement Server that is identified to of the information content of accessed web page of described instant communication system user and described instant communication system user to; The information content of the accessed web page of Advertisement Server reception instant communication system user and the sign of this instant communication system user; Advertisement Server obtains this user's contact person from the instant communicating system interface; Advertisement Server is searched this user's the advertisement that the contact person issued in the personal advertisement database, return the relevant advertisement that is assigned with keyword of the information content that has with described instant communication system user institute accessed web page to the advertisement client side module, and/or issue the information of the instant communication system user of this advertisement; The advertisement that the advertisement client side module receives and the display ads server returns, and/or issue the contact person's of described advertisement information, wherein, the information of issuing the contact person of described advertisement comprises: the sign of issuing the instant communication system user of described advertisement.
Description of drawings
When reading together with accompanying drawing, more than the detailed description of the general introduction and the following embodiment of the invention will be better understood.For the purpose of illustrating the invention, present preferred embodiment has been shown in the accompanying drawing.But as should be understood, these shown in the invention is not restricted to are accurate to be arranged and means.In the accompanying drawings:
Fig. 1 be based on instant communication system user the web page access information content choice, show the flow chart of method of this user's the advertisement that the contact person issued.
Fig. 2 be based on instant communication system user the web page access information content choice, show the flow chart of system of this user's the advertisement that the contact person issued.
Fig. 3 shows to comprise the instant communication system user sign, the webpage of the visit of instant communication system user, and, from the schematic diagram of the advertisement client side of the system of the contact person's of instant communication system user relevant advertisements.
Embodiment
Below be that the specific embodiment of the present invention is described, describe in detail and the present invention is not made restriction.
For carrying out system of the present invention realization, how to obtain to collect instantaneous communication system user's contacts list, and, how to obtain instantaneous communication system user and instantaneous communication system user's web page access information content, and, how the contact person of instant communication system user creates, and/or registration, and/or issue described advertisement, and, how to store the advertisement that the contact person issued of instant communication system user, and, whether how differentiating advertisement, to be assigned with keyword relevant with the web page access information content, do not belong to the content that to describe required for the present invention, all be known, should be open-and-shut for the relevant public, so do not need detailed description.For carrying out system of the present invention realization, therefore, the above-mentioned any method that addresses the above problem may be used to the present invention.
The flow chart of the embodiment of the method for the advertisement that the contact person issued that Fig. 1 is the web page access information content choice based on instant communication system user that proposes of the present invention, show this user:
Among the step S110, instant communication system user is identified.With instant communicating system Msn is example, promptly obtains the identifier of the registration email address of current MSN system users end subscriber as this user by MSN API.
Among the step S120, the web page access information content of described instant communication system user is identified.Www.windcrystal.com is an example with instant communicating system Msn user capture, reach, monitor and obtain the content of the html in the www.windcrystal.com page that Internet Explorer visits in the current MSN system client subscriber's main station by the com interface of Internet Explorer.Again for example, instant communicating system Msn user capture
Www.windcrystal.com, by the network monitoring program, the phase-split network data message obtains the content of text that comprises among the corresponding http protocol request head URL.
Among the step S130, identify the advertisement that the contact person issued of described instant communication system user.With instant communicating system Msn user is example, at first obtain the contacts list of current instant communication system user by MSN API, in advertising database, search all advertisements that the user issued in the described contacts list then, and correspondence is distributed in the keyword in each advertisement.
Among the step S140, from the advertisement that described contact person issued, the html content of selecting to obtain among the S120 comprises the advertisement that advertisement is assigned with keyword, and contact person's the information that shows described advertisement and/or issue described advertisement is on the client of described instant communication system user.Www.windcrystal.com is an example with instant communicating system Msn user capture, and, utilize the content of the html in the www.windcrystal.com page that step S120 obtains, the advertising listing that is obtained among the filtration step S130: the html that only keeps step S120 acquisition comprises the advertisement that advertisement is assigned with keyword, then the contact person's of the instant communication system user of advertisement 610 (Fig. 3) that keeps and releasing advertisements sign 610 (Fig. 3), and, Msn registration email address is presented on described instant communicating system Msn user's the advertisement client side.
Can be used to put into practice a kind of system (for example IamQing) of the inventive method, as shown in Figure 2.Shown in system comprise show the web page access information content comprise instant communication system user sign, this user and, from advertisement client side 510, Advertisement Server 520, the personal advertisement database 530 of the system of this user's contact person's relevant advertisements.Advertisement client side module 510 obtains the sign of instant communication system user, and analyzes the web page access information content of this instant communication system user.What advertisement client side module 510 was submitted the web page access information content of described instant communication system user and described instant communication system user to is identified to Advertisement Server 520.Advertisement Server 520 receives the web page access information content of instant communication system user and the sign of this instant communication system user.Advertisement Server 520 obtains this user's contact person from instant communicating system interface 540.Advertisement Server 520 is searched this user's the advertisement that the contact person issued in personal advertisement database 530, return described web page access information content to advertisement client side module 510 and comprise the advertisement that advertisement is assigned with keyword, and/or issue the sign of the instant communication system user of this advertisement, advertising message 610 (Fig. 3) that advertisement client side module 510 receives and display ads server 520 returns and/or the contact person's who issues described advertisement information 620 (Fig. 3), wherein, the information of issuing the contact person of described advertisement comprises: the sign of issuing the instant communication system user of described advertisement.
Although the present invention is described with certain details, the present invention is intended to comprise all changes and the change that belongs in the spirit or scope in the appended claims.
Claims (10)
1. information content based on instant communication system user institute accessed web page is selected, shows to it is characterized in that the method for this user's the advertisement that the contact person issued, and comprising:
● the sign instant communication system user;
● identify the information content of described instant communication system user institute accessed web page, the information content of described accessed web page comprises the web document that comprises among web page access request and/or the web page access result, and described web document comprises web page;
● identify the advertisement that the contact person issued of described instant communication system user;
● from the advertisement that described contact person issued, select the relevant advertisement of the information content with instant communication system user institute accessed web page, and contact person's the information of instant communication system user that shows described advertisement and/or issue described advertisement is on the advertisement client side of described instant communication system user, and the contact person's of the described advertisement of described issue information comprises contact person's sign.
2. the method for claim 1, it is characterized in that, comprise: the information content that identifies described instant communication system user institute accessed web page, the information content of described accessed web page comprises the web document that comprises among web page access request and/or the web page access result, and described web document comprises web page.
3. the method for claim 1 is characterized in that, comprising: be shown in advertisement on the advertisement client side of instant communication system user and be the advertisement that comes from by contact person's issue of the user of described instant communicating system.
4. the method for claim 1, it is characterized in that, comprise: described advertisement distributed in keyword, and wherein be presented at advertisement on described user's the advertisement client side have the information content with described instant communication system user institute accessed web page relevant be assigned with keyword.
5. the method for claim 1 is characterized in that, comprising: the contact person of described instant communication system user is also referred to as the good friend of instant communication system user.
6. information content based on the instant communication system user accessed web page, select, show the system of this user's the advertisement that the contact person issued, it is characterized in that it comprises advertisement client side module, Advertisement Server, personal advertisement database, it is characterized in that, comprising:
● the advertisement client side module obtains the sign of instant communication system user, and analyze the information content of described instant communication system user institute accessed web page, the information content of described accessed web page comprises the web document that comprises among web page access request and/or the web page access result, and described web document comprises web page;
● the advertisement client side module is submitted the Advertisement Server that is identified to of the information content of accessed web page of described instant communication system user and described instant communication system user to;
● the information content of the accessed web page of Advertisement Server reception instant communication system user and the sign of this instant communication system user;
● Advertisement Server obtains this user's contact person from the instant communicating system interface;
● Advertisement Server is searched this user's the advertisement that the contact person issued in the personal advertisement database, return the relevant advertisement that is assigned with keyword of the information content that has with described instant communication system user institute accessed web page to the advertisement client side module, and/or issue the information of the instant communication system user of this advertisement;
● the advertisement that the advertisement client side module receives and the display ads server returns, and/or issue the contact person's of described advertisement information, wherein, the information of issuing the contact person of described advertisement comprises: the sign of issuing the instant communication system user of described advertisement.
7. system as claimed in claim 6, it is characterized in that, comprise: the information content that identifies described instant communication system user institute accessed web page, the information content of described accessed web page comprises the web document that comprises among web page access request and/or the web page access result, and described web document comprises web page.
8. system as claimed in claim 6 is characterized in that, comprising: the advertisement that is shown on the advertisement client side of instant communication system user is the advertisement that comes from the user's of instant communicating system contact person issue.
9. system as claimed in claim 6, it is characterized in that, comprise: described advertisement distributed in keyword, and wherein be presented at advertisement on described user's the advertisement client side have the information content with described instant communication system user institute accessed web page relevant be assigned with keyword.
10. system as claimed in claim 6 is characterized in that, comprising: the contact person of described instant communication system user is also referred to as the good friend of instant communication system user.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2007100640084A CN101247244A (en) | 2007-02-16 | 2007-02-16 | Advertisement based on web page access information displaying instant communication user linkman |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2007100640084A CN101247244A (en) | 2007-02-16 | 2007-02-16 | Advertisement based on web page access information displaying instant communication user linkman |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN101247244A true CN101247244A (en) | 2008-08-20 |
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CNA2007100640084A Pending CN101247244A (en) | 2007-02-16 | 2007-02-16 | Advertisement based on web page access information displaying instant communication user linkman |
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| Country | Link |
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| CN (1) | CN101247244A (en) |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102938727A (en) * | 2012-11-26 | 2013-02-20 | 上海量明科技发展有限公司 | Method and system for displaying advertising information during instant messaging |
| CN103095559A (en) * | 2012-12-31 | 2013-05-08 | 上海量明科技发展有限公司 | Method of outputting advertisement prompting message in instant messaging and system thereof |
-
2007
- 2007-02-16 CN CNA2007100640084A patent/CN101247244A/en active Pending
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102938727A (en) * | 2012-11-26 | 2013-02-20 | 上海量明科技发展有限公司 | Method and system for displaying advertising information during instant messaging |
| CN102938727B (en) * | 2012-11-26 | 2015-03-25 | 上海量明科技发展有限公司 | Method and system for displaying advertising information during instant messaging |
| CN103095559A (en) * | 2012-12-31 | 2013-05-08 | 上海量明科技发展有限公司 | Method of outputting advertisement prompting message in instant messaging and system thereof |
| CN103095559B (en) * | 2012-12-31 | 2015-06-17 | 上海量明科技发展有限公司 | Method of outputting advertisement prompting message in instant messaging and system thereof |
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| WD01 | Invention patent application deemed withdrawn after publication |
Open date: 20080820 |