CN101119223A - Method, system and related device for implementing on-line advertisement launching - Google Patents
Method, system and related device for implementing on-line advertisement launching Download PDFInfo
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- CN101119223A CN101119223A CNA2007101753624A CN200710175362A CN101119223A CN 101119223 A CN101119223 A CN 101119223A CN A2007101753624 A CNA2007101753624 A CN A2007101753624A CN 200710175362 A CN200710175362 A CN 200710175362A CN 101119223 A CN101119223 A CN 101119223A
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Abstract
The present invention discloses a realizing method, a system and related devices of the on-line advertisement broadcast. An on-line advertisement request with a type label is sent to an advertisement service terminal in an advertisement client terminal, in correspondence to an advertisement type adapter of the present internet application platform. The advertisement service terminal receives the on-line advertisement request which is from the advertisement type adapter, determines the internet application platform type according to the type label which is carried by the advertisement request, and provides an on-line advertisement document, which corresponds to the internet application platform, for the corresponding advertisement type adapter in advertisement client terminal. The advertisement type adapter which aims at different internet application platform can screen the difference of the on-line advertisements on the internet application platform on the advertisement service, so as to achieve the function of advertisement broadcast, etc. through the uniform advertisement service.
Description
Technical field
The present invention relates to Internet technology, be meant a kind of implementation method, system and relevant apparatus of on-line advertisement launching especially.
Background technology
Online advertisement (Online advertising) only appears on the web browser with the form of flag (Banner) at first, along with enriching constantly of internet, applications, online advertisement all has application on variety carrier such as JICQ, online game, network video player, the online advertisement form of the internet, applications platform that these are different provides abundant network marketing mode for the advertiser.The internet, applications platform is meant the network application software system based on the Internet such as website, online game, JICQ, video frequency tool, download tool.Online advertisement is also referred to as the web advertisement or Internet advertising, is meant the advertisement that utilizes the Internet issue, comprises the advertisement on the carriers such as website, JICQ, video frequency tool, download tool.Online advertisement comprises various ways such as literal link, flag, video.
Because dissimilar internet, applications platforms has adopted different development technique, there is very big-difference each other, therefore, need adopts different advertisement putting technology at different internet, applications platforms, so that different jettison systems to be provided, specifically as shown in Figure 1.What for example JICQ, online game were adopted is client application (Client Application) pattern, and the website is by the browser access webpage, and the difference of internet, applications platform development technology has determined that the propelling movement mode of online advertisement and monitor mode all are different; The bandwidth that will aspire for stability of online game for another example, online advertisement must be able to not influence the use of online game to bandwidth.Various advertisement puttings and monitoring system among Fig. 1 are used for to the relative client on-line advertisement launching, and advertisement is showed that the data that quantity, touching quantity etc. can embody advertising results monitor.
Existing advertisement putting mode mainly has following several shortcoming:
1, need adopt different online advertisement jettison systems at different internet, applications platforms, this just must need repetitive operation is carried out in the input of advertisement on each internet, applications platform;
2, the Monitoring Data that obtains of each advertisement putting and monitoring system disperses, and is unfavorable for the whole structure of online advertisement on each internet, applications platform is carried out analysis-by-synthesis;
When 3, new internet, applications platform bearer online advertisement occurring, need to be again its exploitation advertisement putting and monitoring system, the non-constant of autgmentability.
In sum, conventional online advertisement putting scheme can't effectively economize on resources, and manpower and materials are caused waste.
Summary of the invention
In view of this, main purpose of the present invention is to provide a kind of implementation method, system and relevant apparatus of on-line advertisement launching, makes the processing of advertisement putting can effectively save resource.
For achieving the above object, technical scheme of the present invention is achieved in that
A kind of implementation method of on-line advertisement launching, this method comprises:
A, receive online ad-request, determine the internet, applications Platform Type according to the type identification of the adline adapter that carries in the online advertisement request, described adline adapter is corresponding with one type internet, applications platform;
B, provide the online advertisement that is applicable to described internet, applications platform file.
Further comprise before the described step B: the online advertisement file of from the online advertisement file of storage, selecting to be adapted to the advertisement client side feature according to the advertisement client side feature.
Described step B comprises: the online advertisement file format according to each internet, applications platform of configuration is supported, generate online advertisement file corresponding to the platform of internet, applications described in steps A form, and offer advertisement client side then.
Further comprise after the described step B: receive online promotional literature, determine the adline adapter according to the type identification that comprises in the online advertisement file, this adline adapter receives and resolves the online advertisement file.
This method further comprises: the relevant information to online advertisement is collected, is gathered and analyzing and processing, obtains online advertisement effect analysis result.
This system comprises: advertisement client side and advertising service end, wherein, described advertisement client side includes a plurality of adline adapters, each adline adapter is distinguished mutually by type identification, the adline adapter is used for sending the online advertisement request that carries type identification to the advertising service end, receives and resolve the online advertisement file that the advertising service end returns; Described advertising service end is used for determining the internet, applications Platform Type according to the type identification that described online advertisement request is carried, provides the online advertisement that is applicable to corresponding internet, applications platform file to described advertisement client side then.
Described system further comprises: monitoring and analytical equipment, be used for the relevant information of online advertisement is collected, gathered and analyzing and processing, and obtain online advertisement effect analysis result.
Described system further comprises: advertising management device and ad distribution device, and wherein, described advertising management device is used to advertising management person that human-computer interaction interface is provided, and carries out advertising creative management, advertisement order management for advertising management person; The ad distribution that described ad distribution device is used for the advertising management device is thrown in is to the advertising service end.
Described system further comprises: system monitoring and alarm device, be used for the each several part of described system is monitored, and report to the police during abnormal running.
This service end comprises: display unit, the online advertisement request of client is used to answer an advertisement, determine the internet, applications Platform Type according to the type identification that carries in the online advertisement request, determine the form of online advertisement file according to the internet, applications Platform Type, the control advertisement client side is play the selection logic of online advertisement.
Described service end further comprises: click statistic unit, be used to receive the online advertisement request that comes from subscription client, upgrade the click-through count of online advertisement, and the user's online ad-request is sent to described display unit.
Described service end further comprises: the advertisement download unit, the online advertisement file download request of the client that is used to answer an advertisement provides to advertisement client side to be stored to online advertisement file advertisement client side this locality, corresponding form.
A kind of service end of on-line advertisement launching, this service end comprises: directed service unit and display unit, wherein, described directed service unit is used for according to the advertisement client side feature, from the online advertisement file of storage, select to be adapted to the online advertisement file of described advertisement client side feature, and determine the internet, applications Platform Type according to the type identification that carries in the online advertisement request, determine the form of online advertisement file according to the internet, applications Platform Type, the online advertisement file of corresponding format is provided to display unit; Be used to the to answer an advertisement online advertisement request of client of described display unit, the control advertisement client side is play the selection logic of online advertisement.
Described service end further comprises: click statistic unit, be used to receive the online advertisement request that comes from subscription client, upgrade the click-through count of online advertisement, and the user's online ad-request is redirected to described directed service unit.
Described service end further comprises: the advertisement download unit, the online advertisement file download request of the client that is used to answer an advertisement provides to advertisement client side to be stored to online advertisement file advertisement client side this locality, corresponding form.
A kind of client of on-line advertisement launching, it is characterized in that, this client comprises: a plurality of adline adapters, distinguish mutually by type identification, described adline adapter is used for sending the online advertisement request that carries type identification to the advertising service end, receives and resolve the online advertisement file that the advertising service end returns.
Among the present invention, in the advertisement client side, adline adapter corresponding to current internet, applications platform sends the online advertisement request that carries type identification to the advertising service end, the advertising service termination is received the online advertisement request that comes from the adline adapter, determine the internet, applications Platform Type according to the type identification that carries in the online advertisement request, respective advertisement type adaptation device to advertisement client side provides the online advertisement that is applicable to corresponding internet, applications platform file then, can shield the difference of the online advertisement that different internet, applications platforms are carried to the advertising service layer at the adline adapter of different internet, applications platforms, can realize function such as advertisement putting by unified advertising service end.
The adline adapter can be expanded according to the internet, applications platform of new generation, and the advertising service layer that this expansion does not influence lower floor reaches the online advertisement file of having thrown in to the advertising service end, has good autgmentability.
The advertising management layer carries out flexible configuration management to multiple internet, applications platform, and the system that makes possesses the support to the support of existing multiple advertisement client side and following novel advertisement client side;
In addition,, can carry out centralized unified management, reduce the complexity of the professional management of online advertisement at the advertisement above the different internet, applications platforms according to scheme provided by the invention; Online advertisement file consolidation is handled, the online advertisement file of corresponding format is provided at different adline adapters by the advertising service end at last, the Monitoring Data of online advertisement obtains at all internet, applications platforms, no longer disperse, to the global analysis of online advertisement effect and to weigh the investment repayment of online advertisement highly beneficial.
Description of drawings
Fig. 1 is existing online advertisement jettison system structural representation;
Fig. 2 is online advertisement jettison system structural representation among the present invention;
Fig. 3 is advertising service end structure schematic diagram among the present invention;
Fig. 4 throws in flow chart for online advertisement among the present invention.
Embodiment
Among the present invention, in the advertisement client side, dispose a plurality of adline adapters in the advertisement client side, each adline adapter is corresponding with one type internet, applications platform, each adline adapter has type identification, and the type sign is used to identify the internet, applications platform that respective advertisement type adaptation device is supported.Adline adapter corresponding to current internet, applications platform sends the online advertisement request that carries type identification to the advertising service end, the advertising service termination is received the online advertisement request that comes from the adline adapter, determine the internet, applications Platform Type according to the type identification that carries in the online advertisement request, the respective advertisement type adaptation device to advertisement client side provides the online advertisement that is applicable to corresponding internet, applications platform file then.
Fig. 2 is online advertisement jettison system structural representation among the present invention, as shown in Figure 2, the online advertisement jettison system comprises: advertisement client side and advertising service end, wherein, advertisement client side includes a plurality of adline adapters, each adline adapter is corresponding with one type internet, applications platform, distinguish mutually by type identification, the adline adapter is used for sending the online advertisement request that carries type identification to the advertising service end, reception is also resolved the online advertisement file that the advertising service end returns, and plays to the user by display device; The advertising service end is used to receive the online advertisement request that comes from advertisement client side, determine the internet, applications Platform Type according to the type identification that carries in the online advertisement request, provide the online advertisement that is applicable to corresponding internet, applications platform file to advertisement client side then.The adline adapter can be advertiser web site adapter, game advertisement adapter, instant messaging (IM) advertisement adapter, video ads adapter, or the like.The advertising service end provides the concrete processing of the online advertisement file that is applicable to corresponding internet, applications platform can be to advertisement client side: dispose the online advertisement file format that each internet, applications platform is supported in the advertising service end, according to the online advertisement file of configuration generation, offer advertisement client side then corresponding to corresponding internet, applications platform form.
The online advertisement jettison system may further include: monitoring and analytical equipment, be used for the relevant information of online advertisement is collected, gathered and analyzing and processing, and obtain online advertisement effect analysis result.For example, online advertisement is showed and clicked that detailed related data is collected, gathered, analyzing and processing, as analyze online advertisement and show number of times, number of clicks, and analyze to show and the time distribution clicked, geographical distribution, sex distributions, age distribution etc., export online advertisement effect analysis form.
The online advertisement jettison system also may further include: advertising management device and ad distribution device, wherein, the advertising management device is used to advertising management person that human-computer interaction interface is provided, and carries out functions such as advertising creative management, advertisement order management for advertising management person; The ad distribution that the ad distribution device is used for the advertising management device is thrown in is to the advertising service end, so that the advertising service end can provide online advertisement to advertisement client side according to the online advertisement request of advertisement client side.The ad distribution device instant or regularly, as the online advertisement file that upgrades being sent in the advertising service end every 10 minutes.
The online advertisement jettison system also may further include: system monitoring and alarm device, be used for the each several part of online advertisement jettison system is monitored, and report to the police during abnormal running, with the health of assurance system operation.
In addition, the online advertisement jettison system can further include the combination in any of the above each several part, be further to comprise in the online advertisement jettison system: monitoring and analytical equipment, advertising management device and ad distribution device, or monitoring and analytical equipment and system monitoring and alarm device, or advertising management device, ad distribution device and system monitoring and alarm device, or monitoring and analytical equipment, advertising management device, ad distribution device and system monitoring and alarm device.
Further comprise on the basis of other devices in online advertisement jettison system described above, this online advertisement jettison system further comprises: storage device, the related data that is used for the centralized stores online advertisement is as the order data of all online advertisements, analyze data, business datum etc.
Above-described advertising service end can comprise at least: display unit, as shown in Figure 3, display unit be used to the to answer an advertisement online advertisement request of client, determine the internet, applications Platform Type according to the type identification that carries in the online advertisement request, determine the form of online advertisement file according to the internet, applications Platform Type, the control advertisement client side is play the selection logic of online advertisement, selects logic to be meant that the advertising service end meets the promotional literature of required parameter according to required parameter (mainly the being advertisement position) selection of advertisement client side.
Above-described advertising service end also can comprise at least: directed service unit and display unit, as shown in Figure 3, wherein, directed service unit is used for according to the advertisement client side feature, from the online advertisement file of storage, select to be adapted to the online advertisement file of advertisement client side feature, and determine the internet, applications Platform Type according to the type identification that carries in the online advertisement request, determine the form of online advertisement file according to the internet, applications Platform Type, provide the online advertisement file of corresponding format to display unit, advertisement client side feature portability is in the online advertisement request; Display unit be used to the to answer an advertisement online advertisement request of client, the control advertisement client side is play the selection logic of online advertisement, selects logic to be meant that the advertising service end meets the promotional literature of required parameter according to required parameter (mainly the being advertisement position) selection of advertisement client side.The advertisement client side feature is meant some attribute informations of user, as sex, area, hobby etc.The advertisement client side characteristic storage is in the directed service unit of advertising service end.
The advertising service end further comprises: click statistic unit, as shown in Figure 3, click statistic unit and be used to receive the online advertisement request that comes from subscription client, upgrade the click-through count of online advertisement, and the user's online ad-request is redirected to directed service unit or is sent to display unit.
The advertising service end further comprises: the advertisement download unit, as shown in Figure 3, advertisement download unit be used to the to answer an advertisement online advertisement file download request of client, determine the internet, applications Platform Type according to the type identification that carries in the online advertisement file download request, determine the form of online advertisement file according to the internet, applications Platform Type, provide to advertisement client side to be stored to online advertisement file advertisement client side this locality, corresponding form.
Fig. 4 throws in flow chart for online advertisement among the present invention, and as shown in Figure 4, the processing procedure that online advertisement is thrown in may further comprise the steps:
Step 401: in the advertisement client side, send online ad-request to the advertising service end, carry type identification in this online advertisement request corresponding to the adline adapter of current internet, applications platform.Type identification is used to identify the internet, applications platform that respective advertisement type adaptation device is supported.
Can further include: the online advertisement file of from the online advertisement file of storage, selecting to be adapted to the advertisement client side feature according to the advertisement client side feature.
Upgrading the click-through count of corresponding online advertisement can omit, and directly selects to be adapted to the online advertisement file of advertisement client side feature from the online advertisement file of storage according to the advertisement client side feature.
Step 408: advertisement client side receives online promotional literature, determines the adline adapter according to type identification, and this adline adapter receives and resolves the online advertisement file, plays to the user by display device.
Online advertisement is thrown in to the advertising service end by advertising management person, advertising management person's on-line advertisement launching order, and as the position of setting online advertisement, the information such as displaying time of online advertisement, and to advertisement client side on-line advertisement launching file.When advertising service end on-line advertisement launching, advertising management person can specify one or several adline adapters, online advertisement is concentrated be adapted to several internet, applications platforms; Advertising management person also can specify one or several advertisement client sides, concentrates advertisement putting to different advertisement client sides to reach.Can be immediately or regularly, as the online advertisement file that upgrades being sent in the advertising service end every 10 minutes.
In the online advertisement playing process, can further collect, gather and analyzing and processing, obtain online advertisement effect analysis result the relevant information of online advertisement.For example, online advertisement is showed and clicked that detailed related data is collected, gathered, analyzing and processing, as analyze online advertisement and show number of times, number of clicks, and analyze to show and the time distribution clicked, geographical distribution, sex distributions, age distribution etc., export online advertisement effect analysis form.
In the online advertisement jettison system, when increasing new internet, applications platform, only need regarded as output controlling correspondent advertisement type adaptation device to get final product, on the advertising service end, increase the selection logic of the online advertisement file of corresponding internet, applications platform support, need not to reopen the online advertisement of having thrown in, have good autgmentability to the advertising service end.
The above is preferred embodiment of the present invention only, is not to be used to limit protection scope of the present invention.
Claims (12)
1. the implementation method of an on-line advertisement launching is characterized in that, this method comprises:
A, receive online ad-request, determine the internet, applications Platform Type according to the type identification of the adline adapter that carries in the online advertisement request, described adline adapter is corresponding with one type internet, applications platform;
B, provide the online advertisement that is applicable to described internet, applications platform file.
2. method according to claim 1 is characterized in that, further comprises before the described step B: the online advertisement file of selecting to be adapted to the advertisement client side feature according to the advertisement client side feature from the online advertisement file of storage.
3. method according to claim 1 and 2, it is characterized in that, described step B comprises: according to the online advertisement file format supported of each internet, applications platform of configuration, generation offers advertisement client side then corresponding to the online advertisement file of the platform of internet, applications described in steps A form.
4. method according to claim 1 and 2, it is characterized in that, further comprise after the described step B: receive online promotional literature, determine the adline adapter according to the type identification that comprises in the online advertisement file, this adline adapter receives and resolves the online advertisement file.
5. method according to claim 1 and 2 is characterized in that, this method further comprises: the relevant information to online advertisement is collected, is gathered and analyzing and processing, obtains online advertisement effect analysis result.
6. the realization system of an on-line advertisement launching is characterized in that, this system comprises: advertisement client side and advertising service end, wherein,
Described advertisement client side includes a plurality of adline adapters, each adline adapter is distinguished mutually by type identification, the adline adapter is used for sending the online advertisement request that carries type identification to the advertising service end, receives and resolve the online advertisement file that the advertising service end returns;
Described advertising service end is used for determining the internet, applications Platform Type according to the type identification that described online advertisement request is carried, provides the online advertisement that is applicable to corresponding internet, applications platform file to described advertisement client side then.
7. system according to claim 6 is characterized in that, described system further comprises:
Monitoring and analytical equipment are used for the relevant information of online advertisement is collected, gathered and analyzing and processing, obtain online advertisement effect analysis result; Perhaps,
Advertising management device and ad distribution device, wherein,
Described advertising management device is used to advertising management person that human-computer interaction interface is provided, and carries out advertising creative management, advertisement order management for advertising management person,
The ad distribution that described ad distribution device is used for the advertising management device is thrown in is to the advertising service end; Perhaps,
System monitoring and alarm device are used for the each several part of described system is monitored, and report to the police during abnormal running; Perhaps,
The above makes up arbitrarily.
8. the service end of an on-line advertisement launching, it is characterized in that, this service end comprises: display unit, the online advertisement request of client is used to answer an advertisement, determine the internet, applications Platform Type according to the type identification that carries in the online advertisement request, determine the form of online advertisement file according to the internet, applications Platform Type, the control advertisement client side is play the selection logic of online advertisement.
9. service end according to claim 8 is characterized in that, described service end further comprises:
Click statistic unit, be used to receive the online advertisement request that comes from subscription client, upgrade the click-through count of online advertisement, and the user's online ad-request is sent to described display unit; Perhaps,
The advertisement download unit, the online advertisement file download request of the client that is used to answer an advertisement provides to advertisement client side to be stored to online advertisement file advertisement client side this locality, corresponding form; Perhaps,
More than the two combination.
10. the service end of an on-line advertisement launching is characterized in that, this service end comprises: directed service unit and display unit, wherein,
Described directed service unit is used for according to the advertisement client side feature, from the online advertisement file of storage, select to be adapted to the online advertisement file of described advertisement client side feature, and determine the internet, applications Platform Type according to the type identification that carries in the online advertisement request, determine the form of online advertisement file according to the internet, applications Platform Type, the online advertisement file of corresponding format is provided to display unit;
Be used to the to answer an advertisement online advertisement request of client of described display unit, the control advertisement client side is play the selection logic of online advertisement.
11. service end according to claim 10 is characterized in that, described service end further comprises:
Click statistic unit, be used to receive the online advertisement request that comes from subscription client, upgrade the click-through count of online advertisement, and the user's online ad-request is redirected to described directed service unit; Perhaps,
The advertisement download unit, the online advertisement file download request of the client that is used to answer an advertisement provides to advertisement client side to be stored to online advertisement file advertisement client side this locality, corresponding form; Perhaps,
More than the two combination.
12. the client of an on-line advertisement launching, it is characterized in that, this client comprises: a plurality of adline adapters, distinguish mutually by type identification, described adline adapter is used for sending the online advertisement request that carries type identification to the advertising service end, receives and resolve the online advertisement file that the advertising service end returns.
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