KR20200045789A - System for advertisement platform based big data - Google Patents

Abstract

The present invention relates to a big data based advertisement platform system for building a landing page to integrally process web publishing, DMP interworking and DMP management tasks in a server when collecting big data and efficiently provide big data statistics. According to an embodiment of the present invention, the big data based advertisement platform system can comprise: an advertiser terminal that receives advertisement reception information for advertisement through a landing page and transmits the same to a DMP server, and displays statistical big data received from the DMP server; the DMP server that transmits the advertisement reception information applied by the advertiser terminal to a DMP manager terminal, generates the landing page based on the advertisement reception information applied by the advertiser terminal, and generates the statistical big data by using data collected through the landing page to provide the same to the advertiser terminal; and the DMP manager terminal that displays the advertisement reception information received from the DMP server and registers a medium on which a landing page of each advertiser is to be loaded.

Description

System for advertisement platform based big data}

The present invention relates to an advertising platform system based on a landing page, and an advertising platform system based on big data.

Nowadays, the big data era has started with many innovations coming simultaneously from various sources such as theorists, system builders, scientists or application designers. As the amount of data increases, as well as the various requirements for data, newer big data systems have been developed. Each of these systems has specific goals, and one or a few specific usage patterns have been adopted.

As a result, each of these big data systems provides a completely different interface. Also, as the number of systems increases, management and access of interfaces becomes more difficult.

The big data platform aims to provide many kinds of data services for big data to many users with different requirements for data processing, access and storage. Of course, the application of the platform would be greatly reduced without a flexible system for interface access and management.

On the other hand, in the case of a landing page, which is a marketing page where Internet users introduced through keyword or banner advertisements reach, as shown in FIG. 1, the top of the ad landing where the first advertisement content is displayed, the big data collection group, and 2It consists of the bottom of the advertisement landing where the advertisement content is displayed.

In order to build such a landing page and collect big data, as shown in FIG. 2, it was necessary to have a web design task, a web publishing task, a DMP interlock task, and a DMP management task in order.

-Web design work: work to create advertising content using Photoshop or illustration tools

-Web Publishing Work: Coding work for structuring images created by designers and implementing them on the web as an intermediate step between web design and web programming.

-DMP (Data Management Platform) interlocking work: When big data is received on the landing page that the developer sees on the web, interlocking so that big data can be registered according to the general manager, the advertiser, and the corresponding advertising agency in the DMP (Data Management Platform) Prescribing work

-DMP management work: DMP manager matching and managing advertising products by advertiser and agency

However, in order to build the landing page and collect the big data, the web publishing work force, the DMP linkage work force, and the DMP management work force must be set separately, which has a problem of increasing the labor cost of system operation. In addition, there is a problem that it takes a long time, such as 1 to 3 days, because the web publishing work, the DMP interlocking work, and the DMP management work must be sequentially processed through human resources.

Korean Patent Publication No. 10-2015-0111510

The technical problem of the present invention is to integrate a web publishing operation, a DMP interworking operation, and a DMP management operation in a server when collecting a big data by constructing a landing page, and efficiently provide big data statistics accordingly.

An embodiment of the present invention receives advertisement advertisement information for advertisement through a landing page and transmits it to a DMP server, and an advertisement main terminal displaying statistical big data received from the DMP server; Statistical big data using the data collected through the landing page, generating a landing page based on the advertisement reception information requested from the advertisement subject terminal, transmitting the advertisement reception information requested from the advertisement subject terminal to the DMP manager terminal DMP server to generate and provide the advertisement to the terminal; And a DMP manager terminal that displays advertisement reception information received from the DMP server and registers a medium on which each lander's landing page will be loaded.

The advertisement main terminal comprises: an advertiser terminal used by an advertiser who directly manages advertisement content; Agency manager terminal for agency management of advertising content; And a media manager terminal that manages the medium on which the advertisement content is loaded, and includes any one of advertiser authority, agency administrator authority, and media administrator authority according to login information logging into the DMP server. You can.

The DMP server includes: an advertisement content database in which advertisement content registered for each advertiser is stored; An advertisement acceptance information database that stores advertisement acceptance information received from an advertisement subject terminal; An advertisement reception information providing unit that provides the advertisement reception information to a DMP manager terminal; An advertisement window generating unit extracting advertisement content provided from an advertiser from an advertisement content database and placing it in an advertisement window; A big data collection window generation unit that receives a type of collection data information to be collected from an advertiser and places a data input field in the big data collection window capable of receiving the selected collection data information type from an advertiser; A URL address generator for generating a URL address of the landing page provided with the advertisement window and the big data collection window; And a statistical big data providing unit that generates statistical big data desired by an advertiser and provides it to an advertiser terminal using the collected data input through the big data collection window.

The URL address generator may automatically generate different URL addresses based on the order of registration of advertisement content, advertisers, and advertisement subjects.

The advertiser includes an advertiser, an agency, and a medium, and a unique code allocated for each advertiser can be included in the URL address.

The statistical big data providing unit may be characterized in that it provides a statistical status according to a condition search input from an advertisement manager including an advertiser and an agency.

The statistical big data provider may provide data collection information by advertiser, agency, media, advertisement product, date, and branch.

The statistical big data provider may be characterized by providing a reservation status / surgery or contract status for each advertiser product.

The statistical big data providing unit may be characterized in that it provides a visitor (PV), a visitor (UV) for each advertisement product, a DB acceptance rate, an effective DB, an absent DB, and an unrecognized DB status inquiry.

The statistical big data provider may provide URL information for each advertisement product, clicks (PV), net clicks (UV), number of DB applications, application rate, and advertisement product registration date.

The statistical big data providing unit, when the provided big data is outcall processed, the outcall processing status value can be set as reservation, absence, duplication, prohibition of call, mischief, error according to the type of processing after outcall by advertiser Can provide a big data outcall setting function.

The statistical big data provider may provide the advertiser with the total number of big data received, the point-by-point filing rate, reservation rate, operation or contract rate status.

According to an embodiment of the present invention, in order to generate a landing page for advertisement for collecting big data through advertisement, a developer, a web publisher worker, and a developer for interworking with an administrator have a working time of at least 1 to 3 days and a minimum of 2 to A web designer can create a landing page in just 5 minutes with a web designer working on an advertisement page where the three workers need it.

1 is an example of a landing page.
Figure 2 is a diagram showing a working process for advertising through an existing landing page.
3 is a diagram illustrating a procedure for building and operating a big data-based advertising platform according to an embodiment of the present invention.
4 is a block diagram of a big data-based advertisement platform system according to an embodiment of the present invention.
5 is a block diagram of a configuration of a DMP server according to an embodiment of the present invention.
6 is a diagram illustrating a DMP manager terminal displaying advertisement reception information according to an embodiment of the present invention.
7 is a diagram showing a tree structure of an advertisement subject according to an embodiment of the present invention.
8 is a diagram illustrating a DMP manager terminal displaying an advertisement status according to an embodiment of the present invention.
9 is a diagram illustrating an example of generating a URL address according to an embodiment of the present invention.
10 is an exemplary illustration of an advertiser terminal displaying collected big data information according to an embodiment of the present invention.
11 is an exemplary illustration of an advertiser terminal displaying reservation status / surgery or contract status by advertiser product according to an embodiment of the present invention.
12 is an exemplary illustration of an advertiser terminal displaying information such as the number of advertisement product clicks according to an embodiment of the present invention.
13 is an exemplary illustration of an advertiser terminal displaying information such as clicks (PV) and net clicks (UV) for each advertisement product according to an embodiment of the present invention.

Hereinafter, advantages and features of the present invention, and methods for achieving them will be clarified with reference to embodiments described below in detail together with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but will be implemented in various different forms, and is provided to completely inform the person of ordinary skill in the art to which the present invention belongs. As such, the invention is only defined by the scope of the claims. In addition, in the description of the present invention, detailed descriptions thereof will be omitted if it is determined that related well-known technologies may obscure the subject matter of the present invention.

3 is a diagram illustrating a procedure for building and operating a big data-based advertising platform according to an embodiment of the present invention, and FIG. 4 is a configuration diagram of a big data-based advertising platform system according to an embodiment of the present invention, and FIG. Configuration block diagram of a DMP server according to an embodiment of the present invention, FIG. 6 is a diagram showing a DMP manager terminal displaying advertisement reception information according to an embodiment of the present invention, and FIG. 7 is an advertisement according to an embodiment of the present invention 8 is a diagram showing a tree structure of a subject, FIG. 8 is a diagram showing a DMP manager terminal displaying an advertisement status according to an embodiment of the present invention, and FIG. 9 is an example of generating a URL address according to an embodiment of the present invention , FIG. 10 is an exemplary illustration of an advertiser terminal displaying big data information collected according to an embodiment of the present invention, and FIG. 11 shows a reservation status / surgery or contract status by advertiser product according to an embodiment of the present invention An exemplary illustration of a displayed advertiser terminal, and FIG. 12 is an exemplary illustration of an advertiser terminal displaying information such as the number of advertisement product clicks according to an embodiment of the present invention, and FIG. 13 is a click number for each advertisement product according to an embodiment of the present invention This is an example of an advertiser terminal displaying information such as (PV) and net clicks (UV).

Among web design work, web publishing work, DMP interworking work, and DMP management work performed to collect big data by building a landing page, an image of a designer working without a separate work for web publishing work and DMP interworking work is a landing page. The landing page is generated only by registering an image in the automatic generation stage, and URL information can be automatically generated accordingly.

In addition, the customer big data (DB) information in the landing page must be developed and interlocked by the developer each time because the information received by each advertiser's industry is different, and the present invention is a manager within DMP management without the developer having to develop and link each time. When creating the landing page of the advertiser, the input window is set to the information collection window required by the advertiser so that the advertiser and the agency can interlock with each DMP manager page to check the receipt status of big data.

Finally, as illustrated in FIG. 3, when the web design of the landing page is completed, DMP manager can manage DMP for each advertiser and agency and integrate and manage landing product matching / advertising product creation for each advertiser and agency. platform) means.

For this, the big data-based advertisement platform system of the present invention may include a wired / wireless communication network 100, an advertisement subject terminal 200, a DMP manager terminal 400, and a DMP server 300, as shown in FIG. have.

The wired / wireless communication network 100 provides wireless or wired communication between the advertisement subject terminal 200, the DMP manager terminal 400, and the DMP server 300. When the wired / wireless communication network 100 is implemented as a wireless communication network, a wireless mobile communication network consisting of a base transceiver station (BTS), a mobile switching center (MSC), and a home location register (HLR) is used. Data communication. In addition, when the wired / wireless communication network 100 is implemented as a wired communication network, data communication may be performed according to an Internet protocol such as Transmission Control Protocol / Internet Protocol (TCP / IP).

The advertisement main terminal 200 is a terminal used by an advertisement manager managing advertisements such as an advertiser, an advertising agency, and a medium, and is a smart phone, a desktop PC, a tablet PC, and a slate. It may be a PC (slate PC), a notebook computer (notebook computer). Of course, the terminal to which the present invention is applicable is not limited to the above-described types, and it is natural that it can include all terminals capable of communicating with external devices. Hereinafter, an advertiser refers to a business operator that directly posts advertisement content through a landing page, and an advertising agency refers to a person who wants to display advertising content on a landing page on behalf of an advertiser. It is an advertising medium on which a landing page with content is registered.

The advertisement subject terminal 200 may be embodied as an advertiser terminal used by an advertiser who directly manages advertisement content, an agency manager terminal for agency management of advertisement content, a media manager terminal for managing media carrying advertisement content, and the like.

Accordingly, the advertisement subject terminal 200 may have any one of the authority of the advertiser, the authority of the agency administrator, and the authority of the media administrator according to the login information logged into the DMP server 300.

The advertisement main terminal 200 receives advertisement reception information for advertisement through a landing page and transmits it to the DMP server 300. In addition, the advertisement subject terminal 200 may display statistical big data received from the DMP server 300.

The DMP manager terminal 400 is a terminal used by an administrator who manages the DMP server 300 that provides a data management platform (DMP). Accordingly, the advertisement reception information received from the DMP server 300 is displayed, and a medium on which each lander's landing page will be loaded can be registered.

The DMP server 300 is a server that operates a data management platform (DMP), and has the same configuration as a typical web server in hardware, and C, C ++, Java, Visual Basic, Visual C, and the like in software. It includes program modules that are implemented through various types of languages and perform various functions. In addition, it can be implemented using web server programs provided in various ways according to operating systems such as DOS, Windows, Linux, Unix, and Macintosh on general server hardware. have.

The DMP server 300 transmits the advertisement reception information requested from the advertisement subject terminal 200 to the DMP manager terminal 400. In addition, a landing page is generated based on the advertisement reception information requested from the advertisement main terminal 200, and statistical big data using data collected through the landing page is generated and provided to the advertisement main terminal 200.

As described above, the DMP server 300 generates a server communication unit 310, an advertisement content database 320, an advertisement reception information database 330, an advertisement reception information providing unit 340, and an advertisement window as shown in FIG. It may include a unit 350, a big data collection window generating unit 360, a URL address generating unit 370, and a statistical big data providing unit 380.

The server communication unit 310 supports hardware and software protocols for communicating with the advertisement subject terminal 200 and the DMP manager terminal 400, respectively. The server communication unit 310 may perform data communication according to an Internet protocol such as Transmission Control Protocol / Internet Protocol (TCP / IP).

The advertisement content database 320 is a database in which advertisement content registered for each advertiser is stored. The advertisement content to be registered may have various types of content such as images, videos, animations, and audios.

The advertisement reception information database 330 is a database storing advertisement reception information received from each advertisement subject terminal 200. The advertisement reception information may include various information such as an advertiser, an advertisement period, and advertisement products. The advertisement content database 320 and the advertisement reception information database 330 include an SSD drive (Solid State Drive), a flash memory, a CF card (Compact Flash Card), an SD card (Secure Digital Card), and an SM card. (Smart Media Card), MMC card (Multi-Media Card) or a memory stick (Memory Stick) as a module that can input and output information, may be provided inside the device, or may be provided in a separate device.

The advertisement reception information providing unit 340 provides the advertisement reception information to the DMP manager terminal 400. Accordingly, the DMP manager terminal 400 can display advertisement acceptance information received from an advertiser as shown in FIG. 6 in the case of advertiser management.

The advertisement window creation unit 350 extracts advertisement content provided from an advertiser from the advertisement content database 320 and places it in the advertisement window.

The big data collection window generating unit 360 places a data input field in the big data collection window capable of receiving the type of collected data information selected by the advertiser. Here, the data input field is designed to allow the advertiser to input the type of collected data information to be collected. Therefore, advertisers can efficiently collect the type of data they want to collect as big data.

The URL address generator 370 performs a function of generating a URL address of a landing page equipped with an advertisement window and a big data collection window. The URL address may allow different URL addresses to be automatically generated based on the order of registration of advertisement content, advertisers, and advertisement subjects. Therefore, by generating different URL addresses based on the registration order, advertiser, and advertisement subject, it may be possible to secure data for statistical analysis even by viewing the URL.

In particular, in the case of an advertisement subject, as illustrated in FIG. 7, there may be an advertiser, an agency, and a medium, and a unique code allocated for each advertisement subject is included in the URL address.

For example, in the DMP manager terminal 400 shown in FIG. 8, if an agency is selected only when an agency is selected-> use advertisement, as shown in FIG. 9 (a), the advertiser's unique code and agency's unique code are displayed. URL addresses are automatically generated.

In addition, in the DMP manager terminal 400 shown in FIG. 8, when a medium is selected in the DMP manager terminal 400-> agency selection-> advertisement use, and there is a medium under the agency, the advertiser's unique code and agency as shown in FIG. 9 (b). In addition to the unique code, a URL address in which the medium unique code is displayed is automatically generated.

The statistical big data providing unit 380 performs a function of generating statistical big data desired by an advertiser using the collected data input through the big data collection window and providing it to the advertiser terminal.

The statistical big data providing unit 380 may provide a statistical status according to a condition search input from an advertisement manager including an advertiser and an agency.

As a first embodiment of providing statistics, the statistical big data provider 380 may provide data collection information for each advertiser, agency, media, advertisement product, date, and branch. For example, as shown in FIG. 10, in the case of an advertiser terminal logged in as an advertiser's authority, data collection information may be displayed for each medium, advertisement product, date, and branch through condition search.

In addition, as a second embodiment of providing a statistics status, the statistics big data provider 380 may provide reservation status / surgery or contract status for each advertiser product as shown in FIG.

In addition, as a third embodiment of providing a statistics status, the statistical big data provider 380, as shown in FIG. 12, visitor (PV), visitor (UV) for each advertising product, DB acceptance rate, effective DB, absence DB, It can provide inquiries about the status of the disapproved DB.

In addition, as a fourth embodiment of providing the statistics status, the statistical big data provider 380, as shown in FIG. 13, URL information for each advertisement product, clicks (PV), net clicks (UV), number of DBs received, The application rate and advertisement product registration date can be provided.

In addition, as a fifth embodiment of providing the statistics status, the statistical big data provider 380 reserves and stores the outcall processing status value according to the type of processing after outcall by advertiser, when outgoing processing of the provided big data , Big data outcall setting function that can be set to duplicate, banned, prank, and error respectively.

In addition, as a sixth embodiment of providing the statistics status, the statistical big data provider 380 may provide the advertiser with the total number of big data received, the point-to-point filing rate, reservation rate, operation or contract rate status.

The above-described embodiments in the description of the present invention are selected and presented in order to assist the skilled person in understanding among various practical examples, and the technical spirit of the present invention is not necessarily limited to or limited by these embodiments. , Various changes and modifications and equivalent other embodiments are possible without departing from the technical spirit of the present invention.

100: wired or wireless communication network
200: advertising subject terminal
300: DMP server
400: DMP manager terminal

Claims (6)

An advertisement subject terminal that receives advertisement reception information for advertisement through a landing page and transmits it to a DMP server, and displays statistical big data received from the DMP server;
Statistical big data using the data collected through the landing page, generating a landing page based on the advertisement acceptance information requested from the advertisement subject terminal, transmitting the advertisement reception information requested from the advertisement subject terminal to the DMP manager terminal DMP server to generate and provide the advertisement to the terminal; And
A DMP manager terminal displaying advertisement reception information received from the DMP server and registering a medium on which each lander's landing page will be loaded;
Big data-based advertising platform system comprising a.
The method according to claim 1, The advertisement subject terminal,
An advertiser terminal used by an advertiser who directly manages advertisement content;
Agency manager terminal for agency management of advertising content; And
Includes; media manager terminal for managing the medium on which the advertising content is loaded,
Big data-based advertising platform system, characterized in that it has any one of the rights of the advertiser, agency manager, and media manager according to the login information to log in to the DMP server.
The method according to claim 1, The DMP server,
An advertisement content database in which advertisement content registered for each advertiser is stored;
An advertisement reception information database storing advertisement reception information received from each advertisement subject terminal;
An advertisement reception information providing unit that provides the advertisement reception information to a DMP manager terminal;
An advertisement window generating unit extracting advertisement content provided from an advertiser from an advertisement content database and placing it in an advertisement window;
A big data collection window generation unit that receives a type of collection data information to be collected from an advertiser and places a data input field in the big data collection window capable of receiving the selected collection data information type from an advertiser; And
A statistical big data provider that generates statistical big data desired by an advertiser and provides it to an advertiser terminal using the collected data input through the big data collecting window;
Big data-based advertising platform system comprising a.
The method according to claim 3, The statistical big data providing unit,
A big data-based advertising platform system characterized by providing statistics according to condition search input from an advertisement manager including an advertiser and an agency.
The method according to claim 4, The statistical big data providing unit,
Big data-based advertising platform system that provides data collection information by advertiser, agency, media, advertisement product, date, and branch.
The method according to claim 4, The statistical big data providing unit,
Visitor (PV) by ad product, visitor (UV), DB acceptance rate, effective DB, absent DB, status of unrecognized DB, URL information by ad product, clicks (PV), net clicks (UV), number of DB applications, application rate , Big data-based advertising platform system, characterized in that it provides at least one inquiry of the advertisement product registration date.

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